Guerrilla marketing wearitlikeapenguin.blogspot.com
Bookmarks Fifteen bookmarks were distributed in fashion magazines at the Princess Street Campus of Red River College, Chapters, and Superstore.
Price tags Twenty-five price tags were left in pockets of top rated clothing* in retail stores of Polo Park and St. Vital Shopping Centre.
*Clothing rated by the Penguins
Wallets Five new wallets with WILAP price tags were left on benches and coffee tables at the Red River College, Polo Park, and St. Vital Shopping Centre.
Men's washroom outfit Thirty-five men’s paper jeans were cut out and ten were glued onto women’s washroom icons at the Red River College and Polo Park Shopping Centre. The remaining jeans were distributed as the price tags* were. *See Price Tags on Pages 4 and 5.
Women's washroom outfit Thirty-five women’s paper dresses were cut out and ten were glued onto women’s washroom icons at the Red River College and Polo Park Shopping Centre. The remaining dresses were distributed as the price tags* were.
*See Price Tags on Pages 4 and 5.
Purses &ties Forty purses and ties were hung on jacket hooks in washroom stalls, elevator railings, students’ desks and anywhere possible to hang around Red River College.
Handkerchiefs Twenty newly sewn handkerchiefs were left on benches and coffee tables at the Red River College, Polo Park, and St. Vital Shopping Centre.
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