create an experience, an euphoria, that will attract the emerging “Millennial Generation.”
the Top Ramen brand, to differentiated itself from its competitor Maruchan, and to
The main objective of TR’s Brand Extension and marketing strategies is to extend
number of new soup products and bargain meals.
from a number of new competitive products such as Easy Mac, Bagel Bites, and a
Top Ramen brand has been declining over the recent years due to market competition
While Nissin has continued to experience volume growth with new products, its
markets in the U.S. over the past quarter century.
Nissin Foods, whose valued price meal has had success with a number of target
Top Ramen is an instant noodle soup produced, manufactured, and distributed by
Angela Gast / Lee Thach / Sara Huffman / Alysse Miller / Cara Bates
A collection of marketing strategies from the minds of Team 2.
WELCOME TO THE RAMEN REPORT
GOT GAME ? BULL ’ S EYES LIGHT BULB SIGHTINGS TIKI’S DEBUT TIKI’S MANIFESTO !