Public Relations
directors
Kacie Channell, Agency Coordinator Andrew Chritton, Finance Monica Paige Larson, Research Garrett C Moedl, Public Relations Kathryn June Mcglamery, Advertising Andrea Robinson Bours, Strategy Zhen Wu, Presentation Katherine Smith, Presentation
Finance
Andrew Chritton, Director Nicole Priestly Bisetti Darren Martin Thompson Arthur Fredrick Vinuelas
Research
Monica Paige Larson, Director Graham Landry Michelle Renee Robinson Kayley Michele Rupple Kathryn Grace Snyder Leone Vorster Todd Waters
Strategy
Garrett C Moedl, Director Kelsey Margaret Anderson Matthew Eric Butrimovitz Hailey Megan Crider Genna Elizabeth Dreier Amanda Brittany Gaeta Eliot Doran Goldstein Kimberly Nicole Herst Ryan Scott Jacobs Corey Addison Larriva Ben LeVine Ryan Joseph Miller Kirsten Peregrina Joshua Michael Reifman Courtney Leigh Samoly Jordan David Schupan Michael David Seide
Andrea Robinson Bours, Director Montana Ray Kalani Allman Brooke Baldwin Kara Beaudet Crystal Danielle Esham Francesca Rosalyn Gomes Morgan Elizabeth Hardy Bobbilee Hartman Ashley Hyne Natalie Jean Nelson Samuel David Sharpstone Courtney Anne Thorson Amanda Ivy Walker Alison White Nicole Williams Monica Yanine Tomoharu Sakai
Advertising
Presentation
Kathryn June Mcglamery, Director Jessica Reiko Bowler Greer Elyse Brody David Ann Manng Emily Odenberg Felipe Pantoja Corrie Prowse Taylor Robuck Joshua T Saunders Katherine Smith Rebecca Zayon
Photographers
Nadia Aline Hussain, Historian Kara Beaudet Hailey Megan Crider Ahmad Taleb Zhen Wu
Zhen Wu, Director Katherine Smith, Co-Director Megan L Brennan Peter Chung Sarah Elizabeth Dalton Brittany Rose Wade
design
Zhen Wu, Director Megan L. Brennan Ashley Hyne Ben LeVine Natalie Jean Nelson Katherine Smith Alison White Rebecca Zayon
Timeline
1
Brainstorm
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3
campaign launch
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Take the quiz and ямБnd out...
YOU AR E WHO YOU DR IVE
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6
Chevy Cats Cab
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Social Media 352,790 Impr es sions
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505,913 Impr essions
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WEBSITE
Www.uofawhoareyou.com 10
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Public Relations
d a e R 0 0 20,0
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15,000 Watched
0 0 5,0
d e n e t Lis
11,000 He ar d
d e w e i V 6,400
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Spring Fling
5,000 Attendan ts
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15 15
Giveaways
d e y o j n E 5 4 ,8 17 16
Lar g est s tuden the n t r un ation. car n .. ival in
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Results 35% Increase in ‘Excellent’ Category of Perception Twice as likely to be certain about having Chevrolet in their consideration set Decreased the ‘Very Unlikely to Consider’ from 10%, to 3% following our events outcome 92% recongized the “WHO ARE YOU?” campaign on campus Total social media imprsssions: 862,914 Total number of impressions: 1,883,086
Overall total value: $55,944.23
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62 Participated
SPONSORS
Designed by:
Zhen Wu Ben LeVine Rebecca Zayon Alison White Katherine Smith Megan L Brennan
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