Amanda Chapman Fashion/Graphic Design Portfolio by Amanda Chapman

FASHION

GRAPHICS

PORTFOLIO

CREATIVE DIRECTION

FASHION

AD CAMPAIGNS • Lead in development and implementation of the graphic, layout and production materials. • Delegate tasks to creative collectives and provide direction on all aspects of the project. • Supervise the assessment of all graphic materials in order to ensure the quality and accuracy in design.

ADS

House of ADNAMA AD

SPREAD

ARTICLE

FA S H I O N S P R E A D

ADS

F A S H I O N S H O W F LY E R

SOCIAL MEDIA AD

ADS

SOCIAL MEDIA AD

ADS

SOCIAL MEDIA AD

ADS

BUSINESS CARD

FA S H I O N S K E T C H HOUSE OF ADNAMA BY AMANDA CHAPMAN

FA S H I O N C A D HOUSE OF ADNAMA SPRING DENIM RIP DRESS W/ O F A B R I C

FA S H I O N C A D HOUSE OF ADNAMA SPRING DENIM RIP DRESS FRONT

FA S H I O N C A D HOUSE OF ADNAMA SPRING DENIM RIP DRESS BACK

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

T W O -T O N E D E N I M R O M P E R

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

TRENCH VEST

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

C R O P H A LT E R RIP JEANS

RIP JEANS

FA S H I O N C A D

House of ADNAMA SPRING

H A LT E R

R I P J E A N S W/ O R I P

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

BROWN DENIM DRESS

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

DENIM KNIT CARDIGAN

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

BROWN DENIM DRESS

A C T U A L FA S H I O N

FA S H I O N C A D

House of ADNAMA SPRING

DENIM KNIT CARDIGAN

FA S H I O N C A D HOUSE OF ADNAMA SPRING CROP JACKET CAD

FA S H I O N C A D HOUSE OF ADNAMA SPRING P L E AT E D M I N I CAD

C R E AT I V E D I R E C T O R

Responsible for design, art direction and management for the companyâ&#x20AC;&#x2122;s product lines, including menswear, womenswear and accessories. Manage all aspects of development including design planning, art direction, editorial, color separations and press approvals.

1 DENIM DNA

GIRL BAND THEME

D . N . A D E N I M N AT I O N A L A N T H E M

MOOD BOARD

LOOK # 1

PHOTOGRAPHER AURA EXPOSURES PHOTOGRAPHY DESIGNER ADNAMA NAMPAHC

D E N I M N AT I O N A L ANTHEM

To promote D.N.A (Denim National Anthem) campaign to the contemporary women market. Everyone loves music in some form or fashion. We are combining the love of music and denim. The campaign will be something that everyone can relate to. The images will be used by SAE Institute to promote and bring awareness to their institution as well.

GIRL AND HER GUITAR

STUDIO DUO

STUDIO VIBES

GIRL BAND Location: SAE Institute

THE TEAM Hair: Constance Madden Makeup: Emma Rumps Models: Audrey Cline Lizzy Luvs Kate Biddle Hayden Hinz

THE KEYBOARDS

Editorial inspiration is emerging bands in the studio. Images will be used in an ad campaign to market D.N.A jeans by designer Amanda Chapman of House of ADNAMA. D.N.A stands for â&#x20AC;&#x153;Denim National Anthemâ&#x20AC;?. Target market are women ages 21-28.

They are daring, enjoy wearing genderless clothing, and have an affinity for fun artistic prints and textures. They love subtle sex appeal. They are down to earth and eccentric. They are confident and prefer the just rolled out of bed look, that looks super cool and sexy.

They believe in being true to themselves and embracing everything about them, including their flaws.

They believe all people are the harbors of true and natural beauty. They value capturing beauty through artistic expression.

#3 They believe in freedom and self expression.

She values life experiences and memorable moments

They believe that music is the best form of meditation and enjoy living life to the absolute fullest.

C R E AT I V E D I R E C T O R

2 H U M A N N AT U R E

O N E W I T H N AT U R E

FA S H I O N I N T H E PA R K

MOOD BOARD

LOOK # 2

PHOTOGRAPHER MARCUS APPLING DESIGNER ADNAMA NAMPAHC

FA S H I O N I N T H E PA R K

ADNAMA NAMPAHC is a contemporary brand based in Atlanta, GA. We believe image is everything. House of ADNAMA with the help of millennials will promote the real you. “OK2BU” will be the company ongoing campaign. Through seasonless apparel and social awareness campaigns we will create a lifestyle where being the real you is ok in the world of fashion.

REFLECTION

STONE AGE

THE SECRET

M E D I TAT I O N Location: Piedmont Park

THE TEAM Hair: Tia Williams Makeup: Gischel Chavez Models: Alicia Conner Alexis Daughtry

T HE LAK E

Project Purpose and Target Audience. To create an editorial for Magazines to publish and print in upcoming issues. Images will be used to promote the House of ADNAMA Spring collection. The target market are women ages 21-35.

They are chic, trendy and have an affinity for fun artistic prints and textures. They love subtle sex appeal. They are down to earth and eccentric. They are confident, strong, cool and sexy.

They believe in being true to themselves and embracing everything about them, including their flaws.

They believe all people are the harbors of true and natural beauty. They value capturing beauty through artistic expression.

#3 They believe in freedom and self expression.

She values life experiences and memorable moments

They believe that self awareness is the best form of meditation and enjoy living life to the absolute fullest.

C R E AT I V E D I R E C T O R

3 FA L L FA S H I O N

GLAM THEME

FA S H I O N I N T H E L O B BY

MOOD BOARD

LOOK # 3

PHOTOGRAPHER NAI TSANG CHENG DESIGNER ADNAMA NAMPAHC

FA S H I O N I N T H E LOBBY

The purpose of this editorial is to capture and create a high fashion editorial for the ADNAMA NAMPAHC 2017 collection as well as submit to online magazines and bloggers for online publication based on their editorial calendar. The target audience consists of customers between the ages of 21-35, bloggers and magazines.

FASHIONABLY FIERCE

UNBOTHERED

20â&#x20AC;&#x2122;S VIBES

THE ADNAMA WOMEN Location: Primetime Studio

THE TEAM Hair: Bilgah | Coryn Makeup: Jae | Ohshe Bang Models: Qathryn Lenora Ali Bryant Chelsea Blake-Hall Alicia Conner Donald Ashley Cynthia Butler Laâ&#x20AC;&#x2122;Dior

LIFE OF THE PARTY

The editorial has a Fall Fashion theme. Poses, hair and makeup will be exaggerated to accomplish a high fashion vibe. Published in Scorpio Jin Magazine Volume 14 issue.

HOA has partnered with a team of photographers, stylists, MUA and hairstylists across the globe to produce high fashion editorials based on specific editorial themes and calendars.

They believe in being true to themselves and embracing everything about them, including their flaws.

They believe all people are the harbors of true and natural beauty. They value capturing beauty through artistic expression.

#3 They believe in freedom and self expression.

She values life experiences and memorable moments

They believe that self expression is the best form of meditation and enjoy living life to the absolute fullest.

C R E AT I V E D I R E C T O R

4 A B O U T FA C E

A RT M E E TS FA S H I O N T H E M E

A B O U T FAC E I N A R T A N D FA S H I O N

MOOD BOARD

LOOK # 4

PHOTOGRAPHER QUAN ATL DESIGNER ADNAMA NAMPAHC

ART MEETS FA S H I O N

To create an editorial for Inspo Magazine FALL/WINTER Fashion issue. Editorials for print issues have to be exclusive 6-10 looks and shot outdoors. The target market is the 47k + subscribers of Inspo Magazine.

P ICT URE P E R F ECT

MAN WITH A PLAN

DYNAMIC DUO

THE DRIVE Location: Storage Unit

THE TEAM Makeup: Ohshe Bang Bang Models: Aaliyah Chante London Black Tre Addison

DENIM DAZE

Published in Sheen Magazine JAN/FEB 17 Issue

Published in INSPO Magazine October 16 Issue

They believe in being true to themselves and embracing everything about them, including their flaws.

They believe all people are the harbors of true and natural beauty. They value capturing beauty through artistic expression.

She values life experiences and memorable moments

They believe in freedom and self expression.

They believe that self awareness is the best form of meditation and enjoy living life to the absolute fullest.

COMP

LOG

PA N Y

GOS

LOGO

C O M PA N Y

HQ UNIFORMS AND ACCESSORIES

SHREDDER BIKES

LOGO

C O M PA N Y

HOUSE OF ADNAMA

DONâ&#x20AC;&#x2122;T BELIEVE THE HYTE

LOGO

C O M PA N Y

MARCUS APPLING AUDIO INC.

CARTER CARTER PRODUCTIONS

LOGO

C O M PA N Y

NIKK KARTER CLOTHING LABEL

OH SHE BANG BANG MUA ARTIST

L AYO

MAGA

OUT

AZINE

F R E E L A N C E R AT E S A LA CARTE Corporate stationery design $120.00 Flyer design dual side DL $200.00 Flyer design $130.00 Catalogue design: Starts at $600.00 Poster design $150.00 Invite design $130.00 Event stationery $130.00 Menus & templates Starts at $300.00 Publications Starts at $600.00 Annual Reports Starts at $1000.00 Brand signage $150.00 Logo Design: Starts at $300.00 Business Card $250.00 Business Card Print: Prices start at $50 for 250 cards (the higher quality card material and finish, the higher the printing cost) Rack Card $500.00 Letterhead + Envelope Design $200.00 Brochure Design: Starts at 450.00 Email Newsletter Template: Starts at $300.00 BASIC LOGO DESIGN $1200.00 Itâ&#x20AC;&#x2122;s important as a business to have a clear and appropriate logo to represent your company. However, I understand that small businesses need as small a package as possible to get the seed planted. If you just need a logo, hereâ&#x20AC;&#x2122;s where to begin. This package includes: o A primary logo designed from up to three options with and without your tagline o One variation of the logo for alternate applications o A primary color palette identified to use with the logo o Final files for digital and print including social media sizes, watermark logo, and logo with/without tagline o A one-page reference guide for using the logo

BASIC STARTUP PACKAGE $1200.00 This package includes a logo design and print pieces you need to advertise your business locally and offers building blocks to create your social media channels.

This package includes: o o o

Everything in the business BASIC LOGO DESIGN Package- Two design options including 3 revisions Flyer or Rack designed and prepared for printing Business card designed and prepped for printing

BRAND AND WEB STARTUP PACKAGE $4500 For the most effective and comprehensive visual band, I recommend having both a digital and physical aspects of your business represented clearly and consistently.

This ultimate small business starter package includes: o o o

Everything in the Basic Startup Package Basic Wix website with up to five pages Two print pieces from the a la carte menu

R E C O M M O N D AT I O N S Human Interaction Experience, LLC

July 8, 2018 Dear To Whom It May Concern: It is with great pleasure that I recommend Amanda Chapman for this opportunity. Amanda is a creative, brilliant and persevering designer and entrepreneur. As a past college president of Westwood College, and as one of Amanda’s mentors while she attended the college, I am pleased to write this recommendation. Amanda has proven to be a reliable, conscientious and persistent individual. Her determination, innovation and creativity were consistently evidenced while she pursued her bachelor’s degree. Amanda was not only a full-time student, but she was a parent and caregiver, and she worked full-time in retail while attending school. Her resilience was admirable, and her tenacity proved vital as she positioned herself to graduate with honors and commendations. Amanda’s clothing line, ADNAMA NAMPAHC is unique and trendy— it poignantly highlights her exceptional talent and originality in visual communication and fashion design. As a highachiever, Amanda is willing to seek advice, solicit support, and work tirelessly to become an icon in her craft. Highly motivated and with a heart toward excellence, Amanda has an amazing capacity to handle multiple activities, simultaneously. As a result, her exceptional reputation as a Westwood College student/alumnus preceded her, and Amanda was offered a position as an Admissions Representative where she succeeded in her role while simultaneously expanding her fashion design business. It is for these reasons that I highly recommend Amanda Chapman without reservation. Coupled with her ingenuity, Amanda’s resilience, skill, and integrity are a formula for success. If you have any questions regarding this recommendation, please do not hesitate to contact me. Sincerely,

Tira Harney Clay President/CEO Human Interaction Experience, LLC https://www.harneyclayenterprise.com

July 5, 2018 Amanda Chapman has been working as a long-term freelance designer for her brand ADNAMA . During this time I have been consistently impressed by both her design skills and her professionalism and commitment to her brand . While cultivating the ADNAMA brand, Ms. Chapman has established herself as a senior designer, taking on projects that require both high levels of creativity and technical skills and frequently working under very tight deadlines. Based upon Amanda’s proven commitment to her brand, I am confident it will transfer to her work with any future clients or employers that may seek her services. Best regards, Dr. Courtney A. Hammonds cahammonds1@gmail.com

July 5, 2018 My experience working with Amanda Chapman has been an incredible one. Every shoot/runway show I have done with her has been a wonderful collaboration. I really enjoy wearing and showing off her garments whether it’s in front of a camera or down the runway. Not only that, but Amanda is one of the most dedicated artists and designers I have ever worked with. She works insanely hard to establish her brand and to make herself unique. She literally makes sure every part of her collection is completed, whether that’s going to India to find inspiration for fabrics and designs to managing her website. Amanda is an unstoppable force and one to be reckoned with. She is one of my favorite designers/artists that I have had the pleasure of working with and I couldn’t be more proud of how far she has come. Thank you! Best, Kate Biddle

katebiddle@yahoo.com

R E C O M M O N D AT I O N S July 6, 2018 As a high fashion model I’ve worked with dozens of designers and fashion brands. Few stand out like House of ADNAMA, in which the brand’s name commands attention. Amanda Chapman is not afraid to take risk when it comes to her designs, which makes each piece completely unique and unlike anything the world has seen when it comes to style and clothing. I joined the Adnama brand back in 2013, in which Amanda has shown consistency and complete diligence in her fashion line. There is no other up-and-coming designer I have encountered with her persistence and taste for elegance. It has been an absolute pleasure growing with the brand. Her “OK2BU” slogan has become apart of my own identity as I’ve learned to embrace my own unique qualities and style via the Adnama brand. I only envision House of Adnama creating it’s own space within the mainstream fashion industry, proving to be regarded as a household brand and name. Best regards, Catherine Reynolds lenoraham@gmail.com

July 7, 2018 I had a wonderful encounter with Amanda a few years back, and we became friends in a very short time. She invited me to her fashion editorial photoshoot last year. I had the opportunity to experience her passion and sincerity for her work and was impresserd on how true and genuine she is to her craft. Her modern, colorful, and unique sense of style adding a different dimension in this fast paced competitive contemporary world. Amanda designs in such a way that her end result becomes modern art. We need strong and determined woman like her more in this world. I wish her all the success in the world. Ayesha Khatun Freelance Photographer ayesha.tamanna1978@gmail.com

AMANDA CHAPMAN FASHION GRAPHIC DESIGN PORTFOLIO

ACHAPM27@YAHOO.COM

CONTACT 404-353-5136

SOCIAL MEDIA IG: @adnama2012 Twitter: @adnama2012 houseofadnama.com

2018