design is difference
the green book
CONTENTS TWO THREE FOUR SIX EIGHT TEN SIXTEEN EIGHTEEN TWENTY
Welcome Who are Greenfleet? Day One Agenda Day Two Agenda Day Three Agenda Green speakers Green quiz Quiz answers Notes
WELCOME This year agIdeas is promoting sustainability in design, By purchasing your ticket you have contributed to the cause. For each ticket sold we gave five percent to Greenfleet to help reduce the carbon footprint we as designers help create. Over the three days we will be introduced to twenty-one speakers who strive to keep their designs eco friendly as well as produce stunning, internationally recognised work.
Greenfleet As a not-for-profit organisation, Greenfleet exists to make a genuine difference. They encourage organisations and individuals to avoid and reduce greenhouse gas emissions and then Offset any remaining emissions by planting native forests... and they have been doing it for fifteen years. Their forests take carbon from the atmosphere to tackle climate change, but they also do much more. They plant a variety of native trees in permanent forests that help to reduce salinity and soil erosion and provide essential habitat for native wildlife.
wind turbines work Unlike a power plant that requires coal to be extracted and transported using huge amounts of natural resources like fossil fuels, water etc. in the process, wind is available easily and naturally all around the surface of the earth. Therefore, it significantly reduces the use of natural resources, and also the cost, time and effort involved in the extraction process.
DAY ONE EIGHT THIRY
Morning Band - Bearhug SESSION ONE
NINE NINE TEN NINE FORTY TEN TEN TWENTY FIVE
Open - Ken Cato Mauro Porcini (3M) Italy Cindy-Lee Davies Australia Design Organic Works Usa Stormie Mills Australia
15 MIN BREAK
SESSION TWO ELEVEN ELEVEN THIRTY ELEVEN FIFTY TWELVE FIFTEEN
Green Group Studio Usa Marita Leuver Australia Hugo Davidson Australia Felipe Taborda Australia
50 MIN LUNCH
SESSION THREE ONE FIFTY TWO FIFTEEN TWO FORTY
Linda Jukic Australia Green Lullaby Ree Treweek South Africa
20 MIN BREAK
SESSION FOUR THREE FIFTY FOUR FIFTEEN FOUR THIRTY FIVE
Linda Loudermilk Ash Keating Australia Marian Bantjes Canada END OF DAY
benefits of a dam Dams provide a range of economic, environmental, and social benefits, including recreation, flood control, water supply, hydroelectric power, waste management, river navigation, and wildlife habitat. Dams produce over 103,800 megawatts of renewable electricity and meet eight to twelve percent of the Nation’s power needs. Hydropower is considered clean because it does not contribute to global warming, air pollution, acid rain, or ozone depletion.
DAY TWO TEN
Morning Band - Elizabeth Rose SESSION ONE
TEN THIRTY TEN FORTY ELEVEN TEN ELEVEN THIRTY
Open - Ken Cato Russell Davies London Carine Thévenau Australia Vladimir Chaika Russi
30 MIN BREAK
SESSION TWO TWELVE THIRTY TWELVE FIFTY ONE FIFTEEN
London Bio Packaging London Johannes Kuhnen Australia Jenny Grigg Australia
1 HR LUNCH
SESSION THREE TWO FORTY THREE TEN THREE THIRTY
MadeThought UK Ben Terret London Martin Yang Taiwan
30 MIN BREAK
SESSION FOUR FOUR THIRTY FIVE FIVE FIFTEEN
Poras Chaudhary India Botanist USA Joachim Sauter German END OF DAY
the eco lightbulb Energy saving light bulbs use up to 80% less electricity than standard bulbs but are capable of producing the same amount of light. Using less energy to power your lights means that our homes produce less carbon dioxide emissions which are harmful to our environment and are one of the main causes of climate change. Many energy efficient bulbs will last up to 10 times as long as a traditional bulb.
DAY THREE EIGHT THIRY
Morning Band - The Rubens SESSION ONE
NINE NINE TEN NINE FORTY TEN TEN TWENTY FIVE
Open - Ken Cato Dana Arnett USA Shaun Tan Australia Sustainable Packaging Coalition Jon McCormack Australia
20 MIN BREAK
SESSION TWO ELEVEN TEN ELEVEN THIRTY FIVE ELEVEN FIFTY FIVE TWELVE FIFTEEN
Art Paul USA (Live from Chicago) Michael Johnson London Ross Didier Australia Apex Lin Taiwa
1 HR LUNCH
SESSION THREE ONE FIFTY TWO FIFTEEN TWO THIRTY FIVE
Study NY (Tara St James) Dale Herigstad UK Life after Fabrica
30 MIN BREAK
SESSION FOUR THREE FORTY FOUR FOUR TWENTY
Adam Callen (Katana) Australia Justin Robson Australia Jody Iverson (Viddyworks) Canada END OF DAY
Botanist Botanist is an eco-friendly furniture and home accessories line by internationally renowned designers. Our growing designer line up includes Tord Boontje, Massimo & Lella Vignelli, Milton Glaser and others. Leveraging a green approach to just-in-time manufacturing an online business efficiencies we are committed to reducing environmental impact while benefiting social causes. Two pecent of Botanist sales benefit partner foundations chosen by each participating designer. DAY TWO SESSION FOUR FIVE
Linda Loudermilk Linda Loudermilk has spearheaded the creation of a new, luxury eco™ lifestyle, blowing old concepts of environmental living out of the water. Through her revolutionary designs and radical spirit, Loudermilk has redefined sustainability as something alluringly sexy, fun and edgy. Linda’s personal mission is to influence change on the planet and change within ourselves, the consumer, as we and the planet are directly correlated to one another. DAY ONE SESSION THREE TWO FIFTEEN
Tara St James Tara St James is the owner and head designer for the New York-based clothing label Study, a high-concept brand primarily produced in New York City Believing that open source material plays a strong role in the development of the sustainable design community, St James started Study Hall in the summer of 2010. Under her guidance, Study interns developed, produced and sold their own sustainable mini collections. DAY THREE SESSION THREE ONE FIFTY
Green Lullaby Green Lullaby creates innovated furniture, storage and play items, made entirely of cardboard. We provide warm and trendy solutions surroundings that are safe, soft and environmentally friendly. Our products are designed to meet the ever changing needs of a growing child’s environment, in a sustainable fashion. They are smart, light, easy to assemble and use, and provide hours of fun for both parents and children. DAY ONE SESSION THREE TWO FIFTEEN
THE GREEN QUIZ Sure, you turn off the tap when you brush your teeth and recycle the Sunday paper. That’s a good start. But other everyday habits may have a bigger impact on the environment than you think. Take our quiz to find out what you can do to make the world a greener place.
ONE. On average, how fast do you drive on the highway? (A) 85 km/h (B) 100 km/h (C) 120 km/h TWO. When your vehicle needs a bath, do you: (A) Grab the hose and a bucket and do it yourself (B) Go to a car wash THREE. What type of driver are you? (A) Aggressive (B) Calm and collected (C) Somewhere in between FOUR. It’s lunchtime and you’re craving a fast-food burger. Do you: (A) Order at the drive-through (B) Park and head inside to place your order
FIVE. Grilling season is almost here! This summer, you’ll be throwing your steaks and sausages onto: (A) An electric grill (B) A charcoal grill (C) A gas grill SIX. You’re hosting a cookout and need to stock up on beer. At the store, you fill your cart with: (A) Cans (B) Bottles (C) A keg SEVEN. With fruits and vegetables, you look for this label: (A) Organic (B) Locally grown (C) I don’t look at labels
EIGHT. Your spouse cooked dinner, so you’re on dish duty. Do you: (A) Wash everything by hand (B) Rinse off bits of food, then load the dishwasher (C) Put the dirty dishes straight into the dishwasher
ELEVEN. You’re cleaning out the medicine cabinet and find some expired medications. Do you: (A) Flush them down the toilet (B) Toss them in the garbage but recycle the container (C) Return them to the pharmacy
NINE. After mowing the lawn, what do you do with the clippings? (A) Leave them in the yard (B) Bag them and put them out by the curb TEN. When a lightbulb burns out, you replace it with: (A) An incandescent lightbulb (B) A compact fluorescent lightbulb (CFL) (C) A light-emitting diode (LED) bulb See next page to calculate your score and find out your results.
QUIZ ANSWERS Calculate your answers to find out if you qualify as Pale Green, Bright Green or Fluroscent Green. The brighter the colour the better!
ONE
(A) TWO (B) ONE (C) ZERO
TWO
(A) ZERO (B) ONE
THREE FOUR
(A) ZERO (B) TWO (C) ONE (A) ZERO (B) ONE
FIVE
(A) ZERO (B) ONE (C) TWO
SIX
(A) ONE (B) ZERO (C) TWO
SEVEN
(A) ONE (B) TWO (C) ZERO
EIGHT
(A) ZERO (B) ONE (C) TWO
NINE
(A) ONE (B) ZERO
TEN
(A) ZERO (B) ONE (C) TWO
ELEVEN
(A) ZERO (B) ONE (C) TWO
TOTAL SCORE:
/ NINETEEN
0–6 Points? You are Pale Green It’s time to get more eco-conscious. Start small—for instance, by replacing just five regular lightbulbs with low-energy bulbs. When you shop, look for products with minimal packaging (read: less waste), and try to shave one minute off your daily shower—you’ll save up to 1,000 gallons of water each year.
7–13 Points? Well done you are Bright Green The planet’s health is on your radar, but it’s not always your top priority. Want to take your good intentions a step further? For better gas mileage, use cruise control whenever possible and remove unnecessary weight from the trunk. Install low-flow showerheads and toilets in your bathroom. And buy power strips you can easily switch off when appliances are not in use.
14–19 Points? Congratulations! You are Fluroscent Green For an environmental expert like you, it is easy being green. So share your knowledge. Launch a reusable lunch box campaign at your kid’s school in which you ask parents to replace plastic baggies and forks with washable Tupperware and cutlery. Or start a neighborhood carpool for weekend errands—like a trip to the farmers’ market.
NOTES