GROUP PR TTER ES MA EN Y TS RE G :
EXPERTISE #1:
PUBLISHING
BRAND
Greetings, dashing marketing maven! We are Grey Matter Group, a creative, strategic agency with a buff portfolio and an itch to help you put your mark on the world. Why “daring,” you ask? Because we’ve found that it’s the brave ideas that get noticed, generate buzz, and move the needle on sales. We’ve helped the likes of
DARING
Zondervan, Tyndale, World Vision, Compassion, Thomas Nelson, Willow Creek, and many more to be bravely creative — with many an impressive result along the way. Take a look at some of our work in the Publishing biz and give us a call. We’d love to help you don your leather stunt cyclist jacket and set your brand soaring.
MADE TO CRAVE by LYSA TERKEURST A clever riff on the 23rd Psalm got noticed — and shared — in stores, on radio, and in a viral YouTube video, helping rocket Lysa’s book to the New York Times bestseller list.
CLIENT: ZONDERVAN
PRINT AD POP WEB VIDEO BOOKMARKS RADIO HTML EMAIL DIGITAL ADS
CLIENT: TYNDALE
OPERATION WORSHIP BIBLE A soup-to-nuts assignment, GMG designed this cover and all related marketing assets. An instant hit, this title sold triple the client’s goal of 100,000 units in 100 days.
COVER DESIGN BROCHURE POP DISPLAY SALES SHEET TRADE AD
PRINT AD DIGITAL ADS POSTER VIDEOS BROCHURES
CLIENT: ZONDERVAN
REFERENCE COLLECTION This highly effective campaign encouraged people to get beneath the surface of Scripture.
—Scott Adams
MOMUMENTAL BOOK COVER DESIGN CLIENT: WORTHY PUBLISHING
BIBLE COVER/INTERIOR DESIGNS
CLIENT: TYNDALE
CLIENT: THOMAS NELSON
THE VOICE INFLUENCER DIRECT MAIL A very small mailing targeted to high impact leaders yielded this creative way to pique interest for an innovative new translation.
CLIENT: THOMAS NELSON
DIRECT MAIL PRINT AD
CLIENT: ZONDERVAN
PRINT AD DIGITAL ADS HTML EMAIL
I QUIT! by GERI SCAZZERO This campaign for a book about authenticity posed one simple question: “Are you really ‘fine,’ or just pretending to be?” A smart visual solution and clever bagstuffer handout brought the idea home.
WE
SMART
IDEAS
CLIENT: TYNDALE
NLT STUDY BIBLE POP
CLIENT: ZONDERVAN
PRINT AD POP WEB VIDEO BOOKMARKS TRADE GRAPHICS
UNGLUED by LYSA TERKEURST How do you take a picture of an emotion? Illustrate it with a whimsical visual device that gives audiences an “ah-ha” moment at a glance.
CLIENT: ZONDERVAN
PRINT ADS POP POSTERS JACKET DESIGN LOGO DESIGN
FAITH COMMANDER by THE ROBERTSONS Merging the folksy wisdom and off-the-chart appeal of the Duck Dynasty franchise with a church-wide engagement campaign? That’s a recipe for success.
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Grey Matter Group is a West Michigan-based creative agency that dreams in Pantone.® Let us know how we can help you. Email hello@greymattergroup.com or call 616-458-8750
GREY MATTER GROUP®
Making good brands great™
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greymattergroup.com