Gmg chapter publishing 2 pages

GROUP PR TTER ES MA EN Y TS RE G :

EXPERTISE #1:

PUBLISHING

BRAND

Greetings, dashing marketing maven! We are Grey Matter Group, a creative, strategic agency with a buff portfolio and an itch to help you put your mark on the world. Why “daring,” you ask? Because we’ve found that it’s the brave ideas that get noticed, generate buzz, and move the needle on sales. We’ve helped the likes of

DARING

Zondervan, Tyndale, World Vision, Compassion, Thomas Nelson, Willow Creek, and many more to be bravely creative — with many an impressive result along the way.

Take a look at some of our work in the Publishing biz and give us a call. We’d love to help you don your leather stunt cyclist jacket and set your brand soaring.

MADE TO CRAVE by LYSA TERKEURST A clever riff on the 23rd Psalm got noticed — and shared — in stores, on radio, and in a viral YouTube video, helping rocket Lysa’s book to the New York Times bestseller list.

CLIENT: ZONDERVAN

PRINT AD POP WEB VIDEO BOOKMARKS RADIO HTML EMAIL DIGITAL ADS

CLIENT: TYNDALE

OPERATION WORSHIP BIBLE A soup-to-nuts assignment, GMG designed this cover and all related marketing assets. An instant hit, this title sold triple the client’s goal of 100,000 units in 100 days.

COVER DESIGN BROCHURE POP DISPLAY SALES SHEET TRADE AD

PRINT AD DIGITAL ADS POSTER VIDEOS BROCHURES

CLIENT: ZONDERVAN

REFERENCE COLLECTION This highly effective campaign encouraged people to get beneath the surface of Scripture.

—Scott Adams

MOMUMENTAL BOOK COVER DESIGN CLIENT: WORTHY PUBLISHING

BIBLE COVER/INTERIOR DESIGNS

CLIENT: TYNDALE

CLIENT: THOMAS NELSON

THE VOICE INFLUENCER DIRECT MAIL A very small mailing targeted to high impact leaders yielded this creative way to pique interest for an innovative new translation.

CLIENT: THOMAS NELSON

DIRECT MAIL PRINT AD

CLIENT: ZONDERVAN

PRINT AD DIGITAL ADS HTML EMAIL

I QUIT! by GERI SCAZZERO This campaign for a book about authenticity posed one simple question: “Are you really ‘fine,’ or just pretending to be?” A smart visual solution and clever bagstuffer handout brought the idea home.

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IDEAS

CLIENT: TYNDALE

NLT STUDY BIBLE POP

CLIENT: ZONDERVAN

PRINT AD POP WEB VIDEO BOOKMARKS TRADE GRAPHICS

UNGLUED by LYSA TERKEURST How do you take a picture of an emotion?

Illustrate it with a whimsical visual device that gives audiences an “ah-ha” moment at a glance.

CLIENT: ZONDERVAN

PRINT ADS POP POSTERS JACKET DESIGN LOGO DESIGN

FAITH COMMANDER by THE ROBERTSONS Merging the folksy wisdom and off-the-chart appeal of the Duck Dynasty franchise with a church-wide engagement campaign? That’s a recipe for success.

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Grey Matter Group is a West Michigan-based creative agency that dreams in Pantone.® Let us know how we can help you. Email hello@greymattergroup.com or call 616-458-8750

GREY MATTER GROUP®

Making good brands great™

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greymattergroup.com