Creators & Innovators
Rebranding book 2016
table of contents
03 04 05 06 07 08 09 10 11 12
Client ProďŹ le Creative Brief SWOT Analysis Expand Target Market Mood Board and Textures Competitor Analysis Style Guide Logo Design Print Ad Media and Merchandise
client profile Client profile: Vissla about the company: Vissla is a brand that represents creative freedom, a
forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality.
Mission, vision, goals: We are promoting the doctrine: “we are creators and innovators” target audience: Our target audience pertains to 18-30 year old males, specifically, a population that is active, quixotic and soulful.
industry: Hipster and craftsman wear strengths and core competencies: The core competencies of Vissla is that they
embody passion and amour-propre, which is what distinguishes them from mainstream surf brands that are publically distributed.
products/services: Vissla provides solely mens clothing such as bathing suits, shirts, pants, sweatshirts, flannels, hats and wetsuits.
tone/current design style used: The current style guide correlates with Vissla’s pursued
tone which embodies aesthetic, simple and modern.
niche: surf amd skate culture
creative brief
Project: Rebranding Vissla
Prepared by: Amanda Knopf Albert Barber
Background/overview: Vissla is a brand that represents creative freedom, a
forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality.
unique selling proposition: Vissla is an independent surf specific distributor that complies with the culture of coastal lifestyles. To introduce a female line that will follow the same free spirit mentality as the men’s line. Our book will correlate with the overall theme that the organization of Vissla follows: Artistic, free-spirited minds focused on fueling creativity.
objective/purpose/goals: Our goal is to express to our audience the importance of creativity and unique design within the surf industry. Our purpose is to be the black sheep of the surf industry and emulate what it is we believe surfing and its culture is all about.
target audience: 18-30 year old dynamic and bohemian females words that describe the visual appearance you want to acheive: Mellow, light, comfortable, earthy, implulsive
taglines: Liberating the creative mind call to action: Contact us at: Vissla.com (Stokehouse Unlimited LLC)
swot analysis
expanded target market Name: Kate Easton Age: 23 years old Gender: Female Location: Maui, Hawaii income level: 40K marital status: Single occupation: Surf Shop Manager education: Bachelor’s Degree hobbies: surfing, paddleboarding, traveling
Mini bio: Kate grew up surrounded by competitive
Name: Clayton Smith Age: 24 years old
and dedicated surfers who planned their days around the swell. Her inspiration to learn came from her neighbor, who was a Roxy sponsored competitor. Kate’s passion developed into a lifestyle, balanced around the entire surf culture. She embodies the free spirited attitude, which Vissla projects through their unique yet relaxed products.
Gender: Male Location: Venice Beach, CA income level: 40-50K marital status: Single occupation: Artist; Barista education: Bachelor’s Degree hobbies: surfing, wakeboarding,
swimming , skateboarding
Mini bio: Clayton grew up in a small,
coastal town in Southern California. He has taking part in action and watersports since he was 4 years old, which has been a factor in forming his laid back and fitting personality. His creative and open mindedness has allowed him to live his dream as an artist, painting specifically.
mood board
textures
competitor analysis
similar brands:
Because we are a smaller market than companies such as Quiksilver, Billabong, and Volcom we need to focus our efforts in differentiating ourselves through creativity and design elements. Rather than conform, we value the each of our products as art, with genuine thought into every detail.
current trends:
Currently there is a trend of “retro” and “tropical gothic” (which Vissla actually coined as an official term). With persisting old school trends making there way back as well, we plan to incorporate the perfect balance between old and new, through our artistically inept designers ideas.
advertising techniques:
The surf industry has been on the rise and a number of smaller market companies such as Vissla, Roark Revival and Duvin are on the come up and have been catching some serious attention. It is also huge within this industry to have the right individuals endorsing your brand to the public. That is where Vissla really sets itself apart from the others because not only do we have talented surfers and skateboarders endorsing us but we have artists and craftsmen as well. That’s the idea behind “creators and innovators”. Through our social media ambassadors, we are able to reach diverse populations through our unique combination of craftsmanship and surf.
style guide Color palette Sea Green CMYK: 48, 0, 35, 0 RGB: 131, 205, 183 HEX: 83CDB7 White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: Black CMYK: 82, 71, 59, 75 RGB: 16, 24, 32 HEX: 101820
Corbel ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 THE BOLD FONT ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 Medusa gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 ABCDEFGHIJKLM NOPQRSTUVWXYZ
logo design
print ad
media/merchandise
Womens Line
Mens Line
CONTACT US
Amanda Knopf
Albert barber
Aknopf623@Flagler.edu (240)-468-8165
Abarber206@Flagler.edu (401)-741-3007