Amanda Koontz
Yellow City Co-op Brewpub Social Media Content Plan Yellow City Co-op Brewpub is the selected client for this social media content plan to promote Craft Amarillo 2016, an outdoor arts festival celebrating handmade consumables during the month of October. Yellow City’s mission is to promote craftsmanship, foster community and encourage cooperation among Amarillo, Texas home brewers of beer. Yellow City’s Instagram, Facebook and Snapchat have been selected for this two week campaign. Facebook contains Yellow City’s largest audience concentration online with 1,800 likes, followed by Instagram with 300 followers. Snapchat will be used as a support channel with a purchased Snapchat geofilter in the Amarillo Area. A Yellow City Snapchat account will be created an promoted on Instagram, Facebook and through guerrilla sidewalk placement throughout Amarillo. The voice of copy will reflect community and craftsmanship, following Yellow City’s mission. Posts will occur daily on both Instagram and Facebook channels. Live Snapchat coverage will document the process of the event preparation. Content will also highlight participating local businesses. Content will be pushed a week prior to the event and the week of Craft Amarillo 2016. The event will be on Oct. 15. The total span of this content will be Oct 1-15. Social Media Content Plan Date
Oct. 1
Two weeks until Craft Amarillo! What goes into craft beer brewing? It all starts with hops, the main flavoring agent in beer. Follow Craft Amarillo and Yellow City Co-op Brewery behind the scenes on our Snapchat account @YellowCityCoop. #CraftAmarillo2016
Instagram Two weeks until Craft Amarillo! What goes into craft beer brewing? It all starts with hops, the main flavoring agent in beer. Follow Craft Amarillo and Yellow City Co-op Brewery behind the scenes on our Snapchat account @YellowCityCoop. #CraftAmarillo2016
Snapchat Feature hops and beer tasting notes through Snapchat story.
Image
Amanda Koontz Social Media Content Plan Oct. 2
Served warm or cold, we’ll be featuring our autumn ales, stout and lager home brews for tasting at #CraftAmarillo2016 Saturday Oct. 15. Visit us downtown to purchase these Yellow City gems.
Served warm or cold, we’ll be featuring our autumn ales, stout and lager home brews for tasting at #CraftAmarillo2016 Saturday Oct. 15. Visit us downtown to purchase these Yellow City gems.
Showcase beers available for tasting and purchase at Craft Amarillo 2016
Oct. 3
Yeah, we get it. Craft beer is our thing, but it won’t be the only main event for #CraftAmarillo2016. Panhandle makers and crafters will showcase their goods, including pottery, jewelry, food, breads and coffee.
Yeah, we get it. Craft beer is our thing, but it won’t be the only main event for #CraftAmarillo2016. Panhandle makers and crafters will showcase their goods, including pottery, jewelry, food, breads and coffee.
Interview crafters and participating business owners about their trades and available goods.
Oct. 4
Meet Joe. He’s been working all summer perfecting his Plains Lighthouse pale wheat beer. Come taste this fall brew at #CraftAmarillo2016.
Meet Joe. He’s been working all summer perfecting his Plains Lighthouse pale wheat beer. Come taste this fall brew at #CraftAmarillo2016.
Interview Joe about his process, ingredients used and his story on beer.
Oct. 5
Tale-Tell Tart on Polk? Yes, yes, yes! #CraftAmarillo2016 will be held on Polk Street Oct. 15 from 9:00 a.m.-3:00 p.m. Purchase a bottle of these Yellow City beauts or a full six-pack.
Tale-Tell Tart on Polk? Yes, yes, yes! #CraftAmarillo2016 will be held on Polk Street Oct. 15 from 9:00 a.m.-3:00 p.m. Purchase a bottle of these Yellow City beauts or a full six-pack.
Photos and video of bottled brews available for purchase.
Oct. 6
Festival partner, Palace Coffee Company will be brewing their Common Wealth Fall roast beans during #CraftAmarillo2016. Craft is art, and so is coffee!
Festival partner, Palace Coffee Company will be brewing their Common Wealth Fall roast beans during #CraftAmarillo2016. Craft is art, and so is coffee!
Palace Coffee interview, coffee photos, cheers with Yellow City Bottle.
Oct. 7
Festival partner, The Wild Cupcake, will be baking fall cupcakes and breads featured at #CraftAmarillo2016. Come taste these local favorites.
Festival partner, The Wild Cupcake, will be baking fall cupcakes and breads featured at #CraftAmarillo2016. Come taste these local favorites.
Interview Wild Cupcake owners and cover baking process.
Amanda Koontz Social Media Content Plan Oct. 8
Festival partner, Crush Wine Bar and Grill will be serving dishes on Polk during #CraftAmarillo2016 next Saturday. View their menu list here www.crush.com/craftamarillo-menu
Festival partner, Crush Wine Bar and Grill will be serving dishes on Polk during #CraftAmarillo2016 next Saturday. View their menu list here www.crush.com/ craft-amarillo-menu
Film chefs cooking Craft Amarillo dishes. Yellow City Co-op Brews on tap in restaurant.
Oct. 9
Festival partner, Fire Slice Pizza will be serving fallthemed street slices of pizza during #CraftAmarillo2016
Festival partner, Fire Slice Pizza will be serving fallthemed street slices of pizza during #CraftAmarillo2016
Film pizza tossing, ingredient chopping and cooking process. Interview owner.
Oct. 10
Yellow City Sounds musicians will be playing all day long at #CraftAmarillo2016. Watch Chris Wrangling perform several songs composed for this event here! www.youtube/chriswrangling-craft-amarillo
Yellow City Sounds musicians will be playing all day long at #CraftAmarillo2016. Watch Chris Wrangling perform several songs composed for this event here! www.youtube/chriswrangling-craft-amarillo
Record musicians performing and talking about their music styles.
Oct. 11
We’ve just put the finishing touches of #YellowCity love on our Plains Lighthouse brew for this Saturday! Joe can’t wait to share this wheat ale at #CraftAmarillo2016.
We’ve just put the finishing touches of #YellowCity love on our Plains Lighthouse brew for this Saturday! Joe can’t wait to share this wheat ale at #CraftAmarillo2016.
Film drafting and brew tasting with Joe.
Oct. 12
Yellow City Co-op board directors, Colin and Matt select which brews to serve at #CraftAmarillo2016. Comment below to tell us what you want to drink this Saturday! Ales? Porters? What about a stout?
Yellow City Co-op board directors, Colin and Matt select which brews to serve at #CraftAmarillo2016. Comment below to tell us what you want to drink this Saturday! Ales? Porters? What about a stout?
Cover selection process and tasting notes. Interview Colin and Matt about their home brew passions and story.
Amanda Koontz Social Media Content Plan Oct. 13
We’re spending the entire day finishing our mobile draft bar for #CraftAmarillo2016! Yellow City Co-op is proud to announce that we will be serving six local homebrews this Saturday. Read more on our blog at www.yellowcity.coop/blog
We’re spending the entire Film draft bar day finishing our mobile set-up and draft bar for celebrations. #CraftAmarillo2016! Yellow City Co-op is proud to announce that we will be serving six local homebrews this Saturday. Read more on our blog in the description link.
Oct. 14
Preparation for #CraftAmarillo2016 is underway! We’re setting up in this glorious Panhandle drizzle. Tomorrow is expected to be sunny and warm, just like our Plains Lighthouse brew.
Preparation for #CraftAmarillo2016 is underway! We’re setting up in this glorious Panhandle drizzle. Tomorrow is expected to be sunny and warm, just like our Plains Lighthouse brew.
Cover event set-up and community interactions.
Oct. 15
#CraftAmarillo2016 is here! The day is beautiful and so are the attendees. Find the Yellow City Co-op Brew pop-up tent by the Amarillo Chamber of Commerce.
#CraftAmarillo2016 is here! The day is beautiful and so are the attendees. Find the Yellow City Co-op Brew popup tent by the Amarillo Chamber of Commerce.
Live event coverage, photos and content.