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Social Media Marketing 6 6 6
SOCIAL MEDIA LOCKED DOWN, LOOKING UP.
Social Media Updates During COVID-19 F or a huge amount of businesses however businesses COVID-19 there are new has caused either a FREE features to help complete or significant loss you widen your reach of trade, particularly in the including: case of customer facing industries. During this time remaining mindful of your brand and keeping in touch with your customers should be a vital component of your business resilience plan. • Facebook Local Gift Cards: This feature puts participating local businesses in front of local consumers. • Instagram Support Local Business Sticker: Adds your If competitors aren’t advertising, anything YOU do is more effective. If you story to your local Support Local Story in front of local consumers. can’t swing paid formats, there are ways to stay on top using free resources. Social media, your website • Instagram Deliveroo/ Ubereats Sticker: Add to your story and consumers are taken directly to your and a Google MyBusiness order page. listing are all excellent tools to help customers find you. Consumers are now operating almost exclusively in the online world and without an online presence you become invisible. At a minimum ensure you have customer facing platforms with your current opening • Instagram Geotags (existing feature): Adds your story to your local area story in front of local consumers. It is important to post regularly on social media. You don’t need to be an expert, simply ensure your post meets 3 objectives: hours and services. • Is it relevant to your Facebook and Instagram brand? are notoriously tough on • Does it encourage 40
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interaction (poll, question, tag a friend)? • Is there a call to action (Visit Website, Order Now)? TOP TIPS: Get involved supporting your local community. Add interaction stickers to your Instagram stories. Use relevant hashtags. Do NOT use any COVID-19 related hashtags. Try promoting discounted vouchers or running giveaways for future bookings. Plan ahead. At the very least, avoid unhappy customers with up to date information. At best, use this as an opportunity to stand out from the crowd, grow your brand awareness and widen your audience to come back with a stronger brand than before!
Landlord Accountancy Services
Property tax is an area that HMRC are taking great interest in. There have been a number of big changes in tax rules on rental properties over the last few years so don’t risk getting it wrong.
Whether you’ve just acquired your first property or you’ve amassed a portfolio, our experienced property team has got it covered with a range of landlord packages.
Jonathan Ford & Co Limited
Maxwell House, Liverpool Innovation Park, 360 Edge Lane, Liverpool, L7 9NJ
Call today 0151 426 4512 www.jonathanford.co.uk
Rosser hairdressing & luxury hair extension specialist
We have been open for 4 years since 2016. We specialist in hair extensions. We are a great lengths PLATINUM SALON sent image above. We are the only platinum salon in the north of the UK between Scotland and Leicester, which means we are the best with the most experience. We are a sustainable salon and use all organic and vegan hair care. We are a Kevin Murphy session salon. Which means we are constantly trained on all the latest up to date catwalk trends and styles. We have had our work published world wide in top hair magazines. We are known for our friendly and professional approach.
We have implemented some salon rules to make sure everyone feels safe and clean whilst with us.
Anybody who has any sort of new cough or symptoms we politely ask you not to visit the salon. This is making people uneasy.
Salon door will be open so that nobody has to touch handles.
Upon entering the salon there will be handwash by the sink area for you to immediately wash your hands.
Every surface area in the salon Is being thoroughly cleaned down after each person.
We have anti bacterial wipes out for clients to use if they want to wipe card machine/ magazines/ anything they will touch.
We are reducing staffing levels at the same times. This means that there is always the distance needed between guests at the salon.
