PORTFOLIO • 2014
“Do what you love; love what you do.� These words have been a source of inspiration to take my passion for art and design and turn it into a career. What I admire most about design is the infinite amount of solutions one idea generates. Design has become such an influential part of our world, and what makes it even more effective is its ability to become meaningful and also unique. With all of the new possibilities and ideologies to explore, design will always be an important part of my life.
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TABLE OF CONTENTS GRAPHIC DESIGN
Closet Culture Sole Design Romantic Trumpet Bodoni Type Poster @Showyourhappy Ambiance Spa Brochure Parkaid Ocean Floor Apparel
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PRINTMAKING & DRAWING
Time Will Tell Two Horses Raining in NYC Red Toyota Fashion Stationary
WEB DESIGN
amandasteinkey.com
WHAT’S NEXT?
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How a per their son org whet belon anizes h e lengt r it’s co gings themh, season lor, type, their , says a lo, or all of their personal t about ity an outlo d ok on life.
CLOSET CULTURE POSTER SERIES Digital Image (2013) 11” x 17”
This project surrounds the use of visual organization, infographics and taxonomies. I approached the challenge of organizing and reducing my closet, while also taking tally of all the items that I possess. This allowed me to learn more about myself and how simple tasks can apply to everyday life. 5
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Sole Design
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SOLE DESIGN Digital Image (2013) Poster: 18” x 44” Card: 5” x 5”
This identity for Sole Design was created for a personal business for hand painted canvas shoes. The project included a logo, branding of different products, and also a poster to identify the business. The business was featured in a student exhibition at Medalta Yuill Family Gallery.
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ROMANTIC TRUMPET CD Gloss Finish Paper (2013) 12.4” x 14”
This CD was created for a trumpet jazz genre of music. Use of type, color, and subject matter was important aspects while creating the artwork for the cover and CD.
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BODONI TYPE Digital Image (2013) 11” x 17”
In an exploration of typography, a poster was created to portray all the characteristics, aspects, and uses for Bodoni. 11
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@SHOWYOURHAPPY Digital Image (2013) Poster: 28” x 20” Book: 11” x 8.5”
This research project is based on the concept of happiness and what it is that makes people happy. To gather data to conduct research on this topic of interest, social media was implemented to survey people’s answers. 13
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AMBIANCE SPA BROCHURE Gloss Finish Paper (2013) 8.5� x 14�
This accordion fold brochure was created during an advertising campaign for a local spa in Medicine Hat. Ambiance Spa wanted to update their brochures to go with their look and new services and prices. 17
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PARKAID
Digital Image (2013) An identity project is created for a parkade service company. Once the logo was created, it was placed on clothing and other promotional items as a visual reference for clients.
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OCEAN FLOOR APPAREL Digital Image (2014)
This logo was created for a new clothing company started by a group of business students at the Medicine Hat College. The form and solid color of the logo makes it easy to brand on products. This company and its identity is still being established.
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TIME WILL TELL Serigraphy Print (2014) 7� x 24�
An elongated format of a clock and its working parts are depicted with great detail and personal motives.
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TWO HORSES Intaglio Print (2013) 14” x 9”
This composition was submitted to the 2014 Calgary Stampede Art Exhibition and will be featured in this year’s Western Art Gallery. The required theme for the exhibition is based on western aspects.
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RAINING IN NYC Serigraphy Print (2014) 10� x 11�
New York cityscape appears inside the silhouette of an umbrella. With two distinct color schemes to represent different times of the day.
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RED TOYOTA Prismacolor on Mylar (2013) 15.25� x 7.75�
This illustration focuses on the techniques of realism and the use of prismacolor to achieve the likeness of an actual car. As if it were photographed for a magazine advertisement.
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FASHION STATIONARY Watercolor and Ink (2013)
A series of fashion illustrations were created for each month of the year for a 2014 calendar. Additional illustrations were made to also create a note pad, notebook, sticky notes, postcards, and Christmas cards.
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AMANDA STEINKEY.COM Digital (2012)
A portfolio website highlighting the importance of navigation, usability, and design aesthetics. The result is a fully functioning website.
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REDESIGN Digital/Print (2014)
REDESIGN is a game based on creative process and tasks that artists and designers alike, practice on a everyday basis. A series of four games are played throughout the game that incorporates these practices. This project will be featured in the 2014 Visual Communications Grad Show.
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403.526.0413 403.977.1722 adstein24@gmail.com www.amandasteinkey.com