Presentation Boards - WWF

Brief & Research

D&AD - WWF

T h e B r i e f : Ta k e t h e L i v i n g P l a n e t R e p o r t fi n d i n g s a n d make them relevant and accessible to the 'always on' generation.

Find a way to communicate that our relationship with the planet is reciprocal: we need the planet and the planet needs us.

Ta r g e t A u d i e n c e : 1 4 t o 2 4 y e a r o l d s , w h o h a v e t h e opportunity to shape their futures.

Deliverables: Present your solution using either a video (max. 2 mins) or up to eight presentation slide images.

Visual References

Initial Ideas

The Plan • An animated infographic 2 minutes maximum • Simplicity • Fluidity • Short bits of information • Show what we are doing and how it effects the planet • Make people think of their actions

Why • An animation because its more engaging and easier to understand • It’s the most simple and effective way to communicate factual information • Using one line to show that everything is connected and what we do creates a domino effect • Clarity • Visually engaging • Not text heavy so viewer doesn’t lose interest • So they have the opportunity to shape their future and change their behavior

Colour Palette Colours of nature including browns, greens and blues which are in-keeping with the WWF theme of wildlife

Background ideas: Textured background to give a natural/ eco friendly look