Proyectos Comunidad Aprende Institute by Fabiola Amaya Caballero

Portafolio Proyectos de diseĂąo

Solicitud de: Comunidad Beatriz Ibañez y Alejandra Reyes

Identidad visual por color Id e n t i d a d Vi s u a l p o r e s c u e l a - Pro p u e s t a g rá ﬁ c a p a ra fa c e b o o k , Wh a t s a a p , g r u p o s d e e s t u d i o .

PROYECTO1

SOLICITUD DE BEA Y ALE

I D E N T I DA D G R Á F I C A POR ESCUELAS Parrillas y Asados Soﬁsticación Seguridad

Negocios Lujo Ambición

Bienestar

Oﬁcios

Salud Frescura Calidad

Conﬁanza Lealtad Habilidad

Moda y Belleza Feminidad Amor Delicadeza Encanto

Gastronomía Fuerza Enegía Éxito

PROYECTO1

SOLICITUD DE BEA Y ALE

El objetivo es desarrollar un posicionamiento visual por escuela en todas las plataformas de Aprende Institute. Hay varias formas de que esto suceda, utilizando el color como medio de apoyo para lograr identificar la comunicaciรณn de cada escuela, o por nombre, a continuaciรณn les presento propuestas:

Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

Portadas para grupos de facebook comunidad Id e n t i d a d Vi s u a l p o r e s c u e l a

Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

Key Design para publicaciones de facebook Id e n t i d a d Vi s u a l p o r e s c u e l a

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BUSINESS DEVELOPMENT

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Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

Master graphic para publicaciones de Clases Magistrales C l a s e s Ma g i s t ra l e s

MASTER GRAPHIC El objetivo es desarrollar un posicionamiento visual en todas las plataformas de Aprende Institute. Para ello, creamos un lenguaje de key visuals y un master graphic, que utilizaremos como una estructura constante en el layout de nuestras publicaciones de flyers para Clases Magistrales y Clases en Vivo. Estas bases, podrรกn emplearse para la comunicaciรณn interna y externa.

ELEMENTOS GRร FICOS FIJOS

en vivo

CHAT EN VIVO CHAT EN VIVO

Copy

Recetas veganas para perder peso

Recetas veganas para perder peso Imagen referencia

Imagotipo en vivo

CLASE MAGISTRAL

7 DE SEPTIEMBRE APRENDE.COM

Página Web

2:00PM 3:00PM

Live chat

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CLASE EN VIVO

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7 DE SEPTIEMBRE

México y Colombia USA (Miami)

APRENDE.COM

Fecha Hora & País

Página Web

2:00PM 3:00PM

Head

México y Colombia USA (Miami)

Fecha Hora & País

Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

Publicaciones por escuela para redes Pa r r i l l a Me n s u a l p o r e s c u e l a

Solicitud de: Evelin Montiel

Publicaciones para Clases Magistrales Pu b l i c a c i o n e s p a ra re d e s

Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

DiseĂąo de banner para grupos de Facebook

Solicitud de: Comunidad Beatriz IbaĂąez y Alejandra Reyes

DiseĂąo de mensaje de bienvenida para grupos Ba n n e rs p a ra f o ro

¡B ienveni dos!

¡ B i e n v e n i d os !

¡B ienveni dos!

¡ B i e n v e n i d os !

Solicitud de: Comunidad Beatriz Ibañez y Luis Aguilar

Diseño mailing quincenal Ma i l i n g p a ra e s c u e l a s d e B i e n e s t a r y G a s t ro n o m í a

Solicitud de: Comunidad Jessica Machado y Alejandra Reyes

Diseño de banner para dinámica Vi d e o S e l ﬁ e

Pasos para tu

Vídeo-selﬁe

Busca un lugar iluminado.

Coloca tu móvil horizontal.

Graba tu experiencia (3 a 5 min.)

Cuéntanos ¿Cuál es tu nombre y a qué te dedicas? ¿Qué diplomado(s) cursaste en Gastronómica Internacional de Aprende Institute? ¿Qué esperabas al iniciar el curso, y encontraste lo que buscabas? ¿Cómo aplicas lo que aprendiste día a día? ¿Cuál fue el reto más grande que tuviste y cómo lo superaste? ¿Qué le dirías a las personas que están por iniciar su curso?

Fotos Junto con tu vídeo selﬁe, envíanos una foto tuya sonriendo. Una foto con tu diploma (Sí ya lo tienes). De 5 a 10 fotos que te gustaría incluir en el vídeo. Envía tu historia y fotos a: gabriela@aprende.com

Solicitud de: Luis Aguilar

Templetes para campaĂąa de CV y CM

Solicitud de: Luis Aguilar

DiseĂąo de Mailings Churn

Solicitud de: Beatriz Ibañez y Alejandra Reyes

Diseño de Mailings Repostería y Moda y Belleza

Solicitud de: Beatriz IbaĂąes, Alejandra Reyes, Luis Aguilar

Mailings de bienvenida a comunidad de estudiantes

Solicitud de: Beatriz IbaĂąes, Alejandra Reyes, Luis Aguilar

Mailing para sumar mentores

Solicitud de: Beatriz IbaĂąes, Alejandra Reyes, Luis Aguilar

Mailing grupos de estudio

Solicitud de: Beatriz IbaĂąes

DiseĂąo para foro comunidad

Solicitud de: Beatriz IbaĂąes, Alejandra Reyes.

InvitaciĂłnes y mensajes para grupos

Solicitud de: Michel Mosse

DiseĂąo de banner para mailing referidos

Solicitud de: Beatriz IbaĂąez y Alejandra Reyes

DiseĂąo de mensaje de bienvenida

Solicitud de: Beatriz IbaĂąes, Alejandra Reyes y Luis Aguilar

DiseĂąo de mailing para graduarte

Solicitud de: Leandro Popik y Mariana Prem

Dise単o de Campa単a B2B Voces Vitales -Dise単o de Artes para redes -Dise単o de 2 Mailings

Solicitud de: Leandro Popik y Mariana Prem

Diseño de Presentación Nonproﬁt Orgs Aprende Institute

Aprende Institute

Nonproﬁt Organizations

The e-learning platform and content solution

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FOR YOUR ORGANIZATION

Turning Interests into Income and Facilitating Lifelong Learning In Latin America and the US Hispanic Market. + 20,000 active students + 40,000 cumulative enrollments + 5,000 new students each month Main Markets: United States | Mexico | Colombia Oﬀices: Miami | Mexico City | Bogota +900k Followers

APRENDE.COM E Learning & Training

71% of our students would recommend us to their friends and family.

Students can build their learning journeys from 26 diﬀerent programs (and growing), organized across 5 schools

Programs are self-paced but designed to be completed within 90 days by studying 30-60 min per day. Personalized Onboarding

E Learning & Training

0 Good Bad

BLOCK 1

BLOCK 2

BLOCK 3

Practical Evaluation

DAY 1

71% Promoters

DAY 90 COURSES

COURSES

I, II, III

IV, V, VI

VII, VIII, IX

Personalized Onboarding Live optional onboarding video calls, mostly attended by non tech-savvy students

GASTRONOMY

Physical and Digital Certification/ Diploma

Certification/ Diploma

Practical Evaluations Mandatory practical evaluations after every block of three courses

Digital certifications are issued via Accredible and in addition, physical copies are mailed to student

BUSINESS & ENTREPRENEURSHIP

WELLNESS

TRADESKILLS

BEAUTY & FASHION

Culinary Techniques

Event Organization

Introduction to Nutrition

Electrical Repair Training

Makeup/Cosmetic Training

International Cuisine

Specialized Events Production

Nutrition and Health

A/C Repair Training

Professional Baking

Food and Beverage Businesses Creation

Baking and Pastry

Restaurant Management

Dressmaking Training

-50

Very good

17% Neutrals 12% Detractors

NOS 70

Very bad

Solar Panel Installation

Excellent

Introduction to Wind Energy

Mexican Cuisine

Introduction to Smartphone Repair

Grilling and Roasting

Motorcycle Repair Training

-100

100

Wine Tasting

E Learning & Training

We are having a positive impact on the lives of 80% of our graduates and their families

Empowering Communities Our Certifications are designed to turn interests into income by engaging students in a flexible and hands-on vocational learning methodology.

Building Stronger Educational Programs

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Our online hybrid learning experience focuses on maximizing student engagement, progress and graduation rates through the use of technology combined with a strong human component.

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We are having a positive impact on the lives of 80% of our graduates and their families

Interactive content increases student engagement during the learning experience

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Pathway to Student Success

! Professionally produced videos and animations increase engagement and focus during the learning process ! Interactive lessons, based on real life situations, enhance the learning experience

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Mandatory and optional practical activities allow the student to apply what they have learned and demonstrate mastery.

On-demand access to experts via chat, phone, and email provides a ubiquitous, supported learning experience

! Students interact with Instructors via the medium of their choice - WhatsApp, videoconferencing or email - to ask questions and receive personalized feedback

! Practical activities -optional within every Course and mandatory between blocks of three Courses - allow students to consolidate their learnings ! Students can choose from a variety of activities based on duration, complexity and budget

! +90% of interactions are answered by an Instructor within 5 minutes

! Personalized and graded feedback is provided by Instructors

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E Learning & Training

Live Master Classes are taught by Aprende Instructors and outside experts, covering trending topics related to our programs

Optional Live Lectures allow students to cover the course content synchronously along with classmates ! Students are eligible to attend Live Lectures that cover the material in the Courses they are currently working on

! Topics span a variety of personal and professional subjects that complement Courses

! Students can interact with their fellow classmates and Instructors

! Live chat with Instructors allows students to ask questions and receive responses synchronously.

LINK TO DEMO

E Learning & Training

From launching their own business to fostering their personal development, our students are succeeding Aprende Institute graduates start their own pastry shops, boost their catering business, launch their beauty business and generate extra income by repairing smartphones or A/C units.

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! Student engagement is monitored on a daily basis to predict likelihood of completion. ! If a student is beginning to disengage diďŹ&#x20AC;erent preemptive actions are taken to re-establish commitment.

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Moderated Forums, WhatsApp and Facebook Groups facilitate and encourage peer learning ! School and program-based Whatsapp and Facebook Groups enable students to connect based on similar learning interests and journeys ! Course specific Forums on the LMS empower students to connect in real time with their classmates and share, comment and consume content in a more social way

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Solicitud de: Fabiola Amaya

DiseĂąo de Slides Corporativos

Solicitud de: Leandro Popik y Mariana Prem

Portadas para Linked in

Solicitud de: Leandro Popik y Mariana Prem

DiseĂąo de PresentaciĂłn E-Lerning &Training

Solicitud de: Stephany cacho y Mariana Prem

Diseño de programa para aﬁliados -Diseño de Presentación -Diseño de Artes para Redes -GIF Animado -Mailing

¿Quiénes somos?

Nuestra Promesa de Valor

Somos la plataforma líder en educación online de Américas.

Con nosotros adquieres las habilidades necesarias para emprender un negocio, impulsar tu carrera o profesionalizar tu oficio.

Nuestra oferta educativa Organizada en 5 escuelas: Gastronomía, Bienestar, Moda y Belleza, Oficios, Negocios y Emprendimiento.

Clases de resumen en vivo

Actividades y ejercicios prácticos

Retroalimentación personalizada

Material complementario

Videos y recursos interactivos

Evaluaciones

Acceso a expertos vía WhatsApp, chat y llamada

Clases Magistrales por expertos todos los días

Esto harás cómo Aﬁliado

Líder en enseñanza vocacional online

Compartir un enlace que te proporcionaremos para que divulgues con tu audiencia por el canal que sea de tu preferencia: Plataforma, Redes sociales, WhatsApp o Blog.

para los mercados de Américas, Centro y Sudamérica. + de 30,000 estudiantes ESCUELA DE GASTRONOMÍA

ESCUELA DE EMPRENDIMIENTO

ESCUELA DE BIENESTAR

ESCUELA DE OFICIOS

Apertura de Negocios de Alimento y Bebidas

Nutrición y Buena Alimentación

Energía Eólica e Instalación

México

Chile

Repostería Profesional

Estados Unidos

Perú

Repostería y Pastelería

Costa Rica Oficinas en Ciudad de México, Miami y Bogotá

Nutrición y Salud

Gastronomía Mexicana Cocina Tradicional Mexicana

Organización de Eventos

Cocina Internacional

Producción de Eventos Especializados

Nutrición Vegana y Vegetariana Yoga para Principiantes Coaching Deportivo

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Vitivinicultura y Cata de Vinos

Energía Solar e Instalación Instalaciones Eléctricas Reparación Electrónica Reparación de Aires Acondicionados

Todo sobre Vinos

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ESCUELA DE BELLEZA Maquillaje Corte y Confección

Administración de Restaurantes

Técnicas Culinarias

Followers:

En 3 meses logras capitalizar tu conocimiento con tan sólo 30 minutos al día.

Nuestra oferta educativa

Nuestro alcance

Colombia

Nuestra metodología

Mecánica Automotriz

En producción

Mecánica de Motos

Parrilladas y Asados

Estilismo y Peluquería Manicure

¡Gana! Una comisión del 20% por cada Diplomado que vendas.

Así te apoyamos:

¡Haz clic en este enlace y comienza a ganar más!

https://afiliados798627.typeform.com/to/Ir0bB29Z

Con tu enlace personal podremos registrar tu ventas. Al final de cada mes te enviaremos tus resultados y te bonificaremos el total de las comisiones para el mes siguiente.

Reparación de Celulares

¿Cuál es el proceso?

1. Publicas el link en tu blog o red social. 2. Alguien se registra al Diplomado de interés. 3. El call center se comunica con el Referido en menos de 30 segundos.

4. Cerramos la venta y dependiendo del Diplomado, la comisión se registra. El rango de precio por Diplomado es de USD 200 a 450.

5. Hacemos un corte al finalizar el mes y te compartimos las ventas generadas a partir de tu publicación de enlace.

6. El mes siguiente te bonificamos las comisiones que obtuviste.

Contacto:

Stephany Cacho afiliados@aprende.com

Solicitud de: Mariana Prem

Diseño de Look and feed plataforma nunchee -Diseño de logotipo -Diseño de banners para la plataforma

Propuestas de imagen

SI APRENDE INSTITUTE FUERA UNA PROGRAMACIÓN TELEVISIVA...

PROFILE

GALLERY

ABOUT US

PROFILE

GALLERY

ABOUT US

PROFILE

E-mail

PLEASE ENTER YOUR EMAIL

Contraseña INGRESA CONTRASEÑA ¿OLVIDASTE TU CONTRASEÑA?

ENTRAR

PLEASE ENTER YOUR EMAIL

GALLERY

PLEASE ENTER YOUR EMAIL

Contraseña

INGRESA CONTRASEÑA

¿OLVIDASTE TU CONTRASEÑA?

ENTRAR

LOGOTIPO

ABOUT US

PROFILE

GALLERY

Contraseña INGRESA CONTRASEÑA ¿OLVIDASTE TU CONTRASEÑA?

ENTRAR

ABOUT US

Solicitud de: Pablo Jet Silva

Diseño de Manual para clases en vivo, y postproducción. -Propuesta gráfica -Diseño de 5 cortinillas Aprende -Animación de Assets para propuesta -Diseño de material descargable

E L E M E N TO S D E P RO D U C C I Ó N

Propuesta de elementos gráﬁcos

Index 01

O b j e t i vo G e n e ra l

Pro p u e s t a G rá ﬁ c a

Pro p u e s t a e d i c i ó n

S ú p e rs , Ba r ra s y g rá ﬁ c o s y multipantallas

O b j e t i vo g e n e ra l

02. PROPUESTA GRÁFICA

Parrillas y Asados Soﬁsticación Seguridad

Negocios Lujo Ambición

Id e n t i d a d Vi s u a l por escuela

El objetivo es desarrollar un posicionamiento visual de Aprende Institute en todas las plataformas.

AT M ÓS F E R A CO N F O R TA B L E

Que conecte el diseño de redes sociales, página web y medios existentes, utilizando el color como medio de identidad de la marca, que establezca lineamientos aplicables en los diversos medios.

I N C E N T I VA R A L CO N S U M O Gráﬁcos fáciles de recordar, simple, breve y lo más llamativo posible

Mediante gráﬁcos, crearemos una atmósfera confortable para el usuario ﬁnal

I N N OVAC I Ó N

Mantener la personalidad de la marca en todos los medios existentes

Bienestar

Oﬁcios

Salud Frescura Calidad

Conﬁanza Lealtad Habilidad

El objetivo es que cada clase tenga el color de la escuela a la que pertenece,con el fin de que el público pueda identificar los diferentes productos de Aprende Institute.

Generar relevancia en la vida de cada usuario ﬁnal

C O LO R TIPOGRAFÍA

Collier Regular

Pa l e t a d e c o l o re s

C o c o go o s e Light

TIPOGRAFÍA

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz

Collier Book

Ita l i c

C o co g o o s e Light

Re g u l a r D e m i b o l d

A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Za b c d e f g h i j k l m n ñ o p q r s t u v w x y z

Propuesta de edición

A B C D E F G H I J K L M N Ñ O P Q R S T U V W X Y Za b c d e f g h i j k l m n ñ o p q r s t u v w x y z

03. ASSETS Y ELEMENTOS GRÁFICOS

Ti p o g ra f í a 1

B i e n ve n i d a

A elección de las 5 permitidas.

VERRY BERRY Bread Pudding

Color

Ti p o g ra f í a 2

Siempre será tipografía 1 Collier

Feminidad Amor Delicadeza Encanto

Gastronomía Fuerza Enegía Éxito

I D E N T I DA D G R Á F I C A POR ESCUELAS

02. PROPUESTA GRÁFICA

Moda y Belleza

Imagotipo

04.

MATERIAL DESCARGABLE

Solicitud de: Pablo Jet Silva

Animaciรณn de cortinillas Aprende -Propuesta de 5 Cortinillas animadas.

Solicitud de: Leandro Popik y Mariana Prem

GIF Aprende -GIF Animado 15 segundos 3 propuesas.

Solicitud de: Luis Aguilar, Beatriz IbaĂąez

DiseĂąo de mailing para estudiantes

Solicitud de: Leandro Popik y Pedro de Cordova

DiseĂąo de PresentaciĂłn B2B

Changing Lives in Challenging Times

¡Sí se puede!

TURNING CHALLENGES INTO

Our goal at Aprende Institute is to become an accelerator for Latino Entrepreneurship and Empowerment.

opportunity

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Lifelong Learning Powered by Aprende Institute

APRENDE.COM Changing Lives in Challenging Times

WHAT WE DO

OUR MISSION

Provide Spanish-speaking students with lifelong learning opportunities to turn interest into income

Changing Lives in Challenging Times

+ 40,000 cumulative enrollments + 5,000 new students each month

(ADD MORE FACTS HERE)

Changing Lives in Challenging Times

81% of the graduated

Aprende Institute + 20,000 active students

• Hispanics account for 20% of pop. • Better prepare the future workforce

In these turbulent times, our online certifications are designed to turn interests into income by engaging students in a flexible and hands-on vocational learning methodology.

Our online hybrid learning experience focuses on maximizing student engagement, progress and graduation rates through the use of technology combined with a strong human component.

Turning Interests into Income and Facilitating Lifelong Learning In Latin America and the US Hispanic Market.

Developing a more productive workforce

Empowering the Hispanic Community

We are having a

signiﬁcant positive impact on the lives of 80%

How much has Aprende Institute impacted your quality of life?

Which of the following benefits did you obtain with Aprende Institute?

students have experienced an improvement in their lives

50% of the graduates feel more prepared to start their own business.

10% started their own

of our graduates and their families.

business

Main Markets: United States | Mexico | Colombia

5 out of 7

Oﬀices: Miami | Mexico City | Bogota

increased their income

+900k Followers !"#$%&'(!#$)&*(+,$&-.&(/-0121#1&(3$4.#41&05(6#-&(7878

Changing Lives in Challenging Times

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Changing Lives in Challenging Times

Students can build their learning journeys from 26 diďŹ&#x20AC;erent programs (and growing), organized across 5 schools

Programs are self-paced but designed to be completed within 90 days by studying 30-60 min per day. ()*+,$%

Personalized Onboarding

Pathway to Student Success

()*+,$-

Practical Evaluation

!"#$% BUSINESS & ENTREPRENEURSHIP

WELLNESS

Culinary Techniques

Event Organization

Introduction to Nutrition

International Cuisine

GASTRONOMY

Specialized Events Production

Nutrition and Health

Professional Baking

Food and Beverage Businesses Creation

Vegan and Vegetarian Nutrition

Baking and Pastry

Restaurant Management

Mexican Cuisine Grilling and Roasting

Meditation Emotional Intelligence and Positive Psychology

TRADESKILLS

BEAUTY & FASHION

Electrical Repair Training

Makeup/Cosmetic Training

A/C Repair Training

Interactive content increases student engagement during the learning experience

()*+,$.

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I, II, III

+*/0121

IV, V, VI

! Professionally produced videos and animations increase engagement and focus during the learning process

Physical and Digital Certification/ Diploma

VII, VIII, IX

Dressmaking Training

Solar Panel Installation

Personalized Onboarding

Practical Evaluations

! Interactive lessons, based on real life situations, enhance the learning experience

Certification/ Diploma

Introduction to Wind Energy

Live optional onboarding video calls, mostly attended by non tech-savvy students

Introduction to Smartphone Repair

Motorcycle Repair Training

Mandatory practical evaluations after every block of three courses

Digital certifications are issued via Accredible and in addition, physical copies are mailed to student

Wine Tasting

Changing Lives in Challenging Times

Mandatory and optional practical activities allow the student to apply what they have learned and demonstrate mastery.

On-demand access to experts via chat, phone, and email provides a ubiquitous, supported learning experience

! Students can choose from a variety of activities based on duration, complexity and budget

! Course specific Forums on the LMS empower students to connect in real time with their classmates and share, comment and consume content in a more social way

! Students can interact with their fellow classmates and Instructors

Changing Lives in Challenging Times

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Our goal at Aprende Institute is to become an accelerator for Latino Entrepreneurship and Empowerment.

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Changing Lives in Challenging Times

Changing Lives in Challenging Times Lifelong Learning Powered by Aprende Institute

Changing Lives in Challenging Times

Net Promoter Score from our Certification Graduates

And we are already making a diďŹ&#x20AC;erence From launching their own business to fostering their personal development, our students are succeeding. Aprende Institute graduates start their own pastry shops, boost their catering business, launch their beauty business and generate extra income by repairing smartphones or A/C units. LINK TO TESTIMONIALS

10% of our students were starting new businesses in the past year.

APRENDE.COM Changing Lives in Challenging Times

Yes, you can!

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Changing Lives in Challenging Times

! School and program-based Whatsapp and Facebook Groups enable students to connect based on similar learning interests and journeys

! Students are eligible to attend Live Lectures that cover the material in the Courses they are currently working on

! +90% of interactions are answered by an Instructor within 5 minutes

! Personalized and graded feedback is provided by Instructors

Changing Lives in Challenging Times

Optional Live Lectures allow students to cover the course content synchronously along with classmates

! Students interact with Instructors via the medium of their choice - WhatsApp, videoconferencing or email - to ask questions and receive personalized feedback

! Practical activities -optional within every Course and mandatory between blocks of three Courses - allow students to consolidate their learnings

Moderated Forums, WhatsApp and Facebook Groups facilitate and encourage peer learning

Changing Lives in Challenging Times

68% actively promote Aprende Institute

Bad

Good 30

-50

Very good

55 NPS

Very bad -100

70 100

Excellent

*NPS measurement taken at graduation

NPS is used to measure what percentage of our customers are Promoters, Passives or Detractors by asking the following question: On a scale from 1 to 10, how likely are you to recommend Aprende Institute to friends, family or colleagues? NPS = % of promoters - % of detractors.

Changing Lives in Challenging Times

Solicitud de: Marisol Zimbron y Evelin Montiel

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