BRAND BOOK
RESEARCH/INSPIRATION
AT HOME EXPERIENCE FRIENDS & FAMILY
BRINGING PEOPLE TOGETHER
COMFORT
BOLD
CLASSIC CLASSIC
MOVIE THEATRE EXPERIENCE
TIMELESS
MOVIE THEATRE EXPERIENCE
QUIRKY
FUN
FAMILY FRIENDLY 2:00
QUICK AND FUN
IT’S ALL ABOUT CONVENIENCE
Interesting
BEGINNING SKETCHES
REFINED SKETCHES
REFINED SKETCHES
CONCEPT
My goal with this design is to motivate the younger generation to get excited about going to the movies again by creating a cinematic experience at home. Using a more playful style of illustration and bright colors, I aimed to target my design to a younger audience.
KICKIN’ JALAPENO
ILLUSTRATION
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
130 45
20 10
0% 8% 2% 7% 12%
0% 1% 0% 1% 3%
%Daily Value** 8% 2% 10% 0%
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, salt less than 2% of: whey, dried jalepeno pepper, dried garlic, dried onion, paprika (spice and color), butter (cream, salt), extractives of paprika, color added, natural and artifical flavors, TBQH and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
0% Iron 4% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1g Monounsaturated Fat 1.5g Cholesterol 0mg Sodium 200mg Potassium 70mg Total Carbohydrate 20g Dietary Fiber 3g Protein 3g
Total Fat 5g*
Calories from Fat
Calories
2 Tbsp 1 Cup Unpopped Popped
Serving size 2 Tbsp(34g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Amount Per Serving
Nutrition Facts
76150
23213
FINAL DESIGN
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
130 45
20 10
0% 8% 2% 7% 12%
0% 1% 0% 1% 3%
%Daily Value** 8% 2% 10% 0%
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, salt less than 2% of: whey, dried jalepeno pepper, dried garlic, dried onion, paprika (spice and color), butter (cream, salt), extractives of paprika, color added, natural and artifical flavors, TBQH and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
0% Iron 4% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1g Monounsaturated Fat 1.5g Cholesterol 0mg Sodium 200mg Potassium 70mg Total Carbohydrate 20g Dietary Fiber 3g Protein 3g
Total Fat 5g*
Calories from Fat
Calories
2 Tbsp 1 Cup Unpopped Popped
Serving size 2 Tbsp(34g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Amount Per Serving
Nutrition Facts
76150
23213
BUTTER LOVERS
ILLUSTRATION
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
130 45
20 10
0% 8% 2% 7% 12%
0% 1% 0% 1% 3%
%Daily Value** 8% 2% 10% 0%
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, salt less than 2% of: whey, dried jalepeno pepper, dried garlic, dried onion, paprika (spice and color), butter (cream, salt), extractives of paprika, color added, natural and artifical flavors, TBQH and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
0% Iron 4% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1g Monounsaturated Fat 1.5g Cholesterol 0mg Sodium 200mg Potassium 70mg Total Carbohydrate 20g Dietary Fiber 3g Protein 3g
Total Fat 5g*
Calories from Fat
Calories
2 Tbsp 1 Cup Unpopped Popped
Serving size 2 Tbsp(34g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Amount Per Serving
Nutrition Facts
76150
23213
FINAL DESIGN
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
35 10
0% 10% 2% 6% 8%
0% 1% 0% 1% 2%
%Daily Value** 6% 2% 10% 0%
120 40
2 Tbsp 1 Cup Unpopped Popped
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, salt, less than 2% of: Natural and artificial flavor, color added, TBHQ and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
Iron 4% 0% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 0.5g Monounsaturated Fat 1.5g Cholesterol 0mg Sodium 250mg Potassium 65mg Total Carbohydrate 19g Dietary Fiber 2g Protein 3g
Total Fat 4g*
Calories from Fat
Calories
Amount Per Serving
Serving size 2 Tbsp(30g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Nutrition Facts
76150
62301
SWEET CINNAMON
ILLUSTRATION
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
150 80
30 15
0% 7% 2% 6% 12%
0% 1% 0% 1% 2%
%Daily Value** 14% 2% 20% 3%
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, less than 2% of: salt, sucralose, TBHQ and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
0% Iron 4% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1g Monounsaturated Fat 3g Cholesterol 0mg Sodium 170mg Potassium 55mg Total Carbohydrate 19g Dietary Fiber 3g Protein 2g
Total Fat 9g*
Calories from Fat
Calories
2 Tbsp 1 Cup Unpopped Popped
Serving size 2 Tbsp(34g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Amount Per Serving
Nutrition Facts
76150
23258
FINAL DESIGN
3-78g BAGS NET WT 8.25 OZ (234g)
MICROWAVE POPCORN
150 80
30 15
0% 7% 2% 6% 12%
0% 1% 0% 1% 2%
%Daily Value** 14% 2% 20% 3%
P.O. BOX 3768, DEPT. A2 OMAHA, NE 68103-0768 U.S.A
Questions or comments, visit us at www.actii.com or call 1-800-736-2212
Kids Safety: Wile popcorn is a delicious snacking choice it is never recommended for infants or toddlers, as the popped kernels can pose a choking threat to their safety
Food you love
ConAgra Foods
NO ADDED DIACETYL BUTTER FLAVORINGS
GLUTEN FREE
INGREDIENTS: popping corn, palm oil, less than 2% of: salt, sucralose, TBHQ and citric acid (for freshness)
* Amount in unpopped. As popped 1 cup provides 1.5g total fat (0.5g saturated fat, 0g trans fat), Omg cholesterol, 20mg sodium, 15mg potassium, 4g total charbohydrate (less than 1g dietary fiber) and 0g protein. ** Percent Daily Values (%DV) are based on 2,000 calorie diet. Your daily values maybe be higher or lower depending on your calorie needs: Calories: 2,000 2,500 Less Than Total Fat 65g 80g 20g 25g Less Than Saturated Fat 300mg 300mg Less Than Cholesterol 2,400mg 2,400mg Less Than Sodium Potassium 3,500mg 3,500mg Total Carbohydrate 300mg 375mg Dietary Fiber 25mg 30mg Calories Per Gram: Fat 9 Carbohydrate 4 Protein 4
0% Iron 4% Not a significant source of Sugars, Vitamin C and Calcium
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1g Monounsaturated Fat 3g Cholesterol 0mg Sodium 170mg Potassium 55mg Total Carbohydrate 19g Dietary Fiber 3g Protein 2g
Total Fat 9g*
Calories from Fat
Calories
2 Tbsp 1 Cup Unpopped Popped
Serving size 2 Tbsp(34g) unpopped (makes about 4.5 cups popped) Servings Per Bag: about 2.5 Servings per carton: about 7
Amount Per Serving
Nutrition Facts
76150
23258