VISUAL ORDER
content
figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
figure/ground
A main objects defines the forground and the background
similarity
figures with similar characteristics are seen as a group
proximity
Similar characteristic and spacing implys groups
closure
the mind tends to complete figures even when information is missing
continuance
implied direction makes the eye follow the objects off the page
translation
sliding an object with out roatating it
rotation
An object that is rotated to a certain degree and does not change
reflection
one half is the refection of the other half
glide/reflection
one half is the reflection of the other half and continued
dilation
the continuance of an image getting bigger or smaller towards the middle
symmetric balance
an image is completely the same on each side of the image
asymmetric balance
uneven balance between both sides of the image
ambiguous balance
uneven, unclear balance
a
nuetral balance
skewed, scattered images that demonstate an unclear balance
Amber Webster, 09/21/13 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.