Digi-Dressed Brand Partnerships Pack

BRAND PARTNERSHIPS PACK

IF YOU ARE A PREMIUM, LUXURY OR STREETWEAR FOCUSED FASHION BRAND LOOKING TO EXPAND YOUR PRESENCE IN THE METAVERSE THROUGH DIGITAL FASHION NFTS WE WOULD LOVE TO WORK WITH YOU.

ABOUT DIGITAL FASHION AND NFTS WHAT IS DIGITAL FASHION? Digital fashion refers to garments designed using 3D technology software that can only be worn in virtual worlds, (social media, gaming platforms etc).

NFTS Investment bank Jefferies raised its NFT market forecast to more than $35 billion for 2022 and to over $80 billion for 2025, (Canny 2022).

The Intersection of blockchain, cryptocurrencies and gaming allows for digital economies to form in an interesting world where lifelike reality is possible in a virtual world- for example buying digital only fashion goods.

WHAT ARE NFTS?

WHY ARE NFTS RELEVANT TO HIGH FASHION? NFTs stand for ‘non-fungible tokens’, which refers to a cryptographic asset on a blockchain with unique identification codes and metadata that distinguish them from each other.

WHERE HAS THIS COME FROM? Digital fashion has been on the horizon for some time in the form of video game skins, currently generating $40 billion a year, (Venture Beat 2020). However, these were only from the producers of the games themselves, but late hype around blockchainauthenticated digital collectible NFTs has raised interest amongst fashion’s biggest players, (Sarmakari 2021a),

THE CURRENT MARKET OPPORTUNIT Y According to Morgan Stanley, NFTs (non-fungible tokens) and social gaming could expand luxury group’s total addressable market by more than 10% in eight years time and boost industry earnings before interest and tax by around 25%.

GAMING Gaming is increasing as the global gaming market was valued at USD 151. 55 billion in 2019 and is expected to reach a value of USD 256. 97 billion by 2025, (GlobalNewsWire 2021).

Buying clothing NFTs can be likened to getting a custom made dress or suit and will allow people to build up premium fashion wardrobe to express themselves in the metaverse, (Verdict 2022).

There are three main reasons that NFTs can be highly applicable to the nature of premium and high-end scarce fashion items.

GARUNTEED AUTHENTICIT Y The moment an asset is created on the blockchain it is permanently sealed providing proof of who created the asset (Loftus 2021a). NFTs make it much harder for ‘fakes’ to be created, which is a big issue as a 2019 Harvard business review revealed fake fashion goods account for 70% of the total $4.5 trillion global trade, (Abiola 2022). As well as increasing the value of physical goods linked to their purchase. If there is anything that looks like copies, you can easily tell where the original source came from. Authentication will be what make digital fashion go from niche to mainstream says Karina Nobbs Co-founder of The Dematerialised, (Edelson 2020).

INDISPUTABLE PROOF OF OWNERSHIP Each time that an NFT based digital asset changes hands it is publicly viewable on the blockchain, (Loftus 2021a).

ROYALTIES When minting an asset, brands can program in a percentage of the resale price to be automatically deposited into their accounts every time the item is resold, (Loftus 2021). High fashion brands seeking to target a young, resale market obsessed audience, stand to gain a lot by approaching NFTs this way, (Jelen 2021).

ABOUT DIGI-DRESSED

PUBLIC REL ATIONS

MISSION

As well as providing a platform and community to sell your digital fashion NFT assets to, our relationships with key press can help to raise your brand’s profile. There is a designated tab on the Digi-Dressed website that demonstrates the wide range of press coverage our marketplace has received, including many high profile fashion publications, as well as the most key being featured on the discover/home page.

Digi-Dressed will build the future of fashion and collectibles in a new digital era, by providing one unique digital fashion experience that works for consumers, creators and brands.

VALUES

SOPHISTICATED

CREATIVE VISION Digi-Dressed will become the luxury and digital native’s go-to destination to buy, resell and curate their digital wardrobe of the future while becoming part of creators and brands communities. We aim to show that clothing does not need to be physical to exist. Our platform will offer limitless selfexpression at a lower cost to the planet on personas with physical qualities we choose, in clothes that are sizeless, genderless, and don’t experience wear-and-tear.

UNIQUE

COMMUNITY DRIVEN

PLANET CONSCIOUS

PACKAGING Within our NFT tier system; common, rare and platinum, platinum digital fashion NFTs will be accompanied with a physical twin delivered in this luxury packaging.

SO WHY US? OUR USP The table below clearly demonstrates the value that the Digi-Dressed digital fashion NFT marketplace has in the digital fashion market. Key features have been compared across a range of competitors to highlight our unique selling point.

CREATE-TOEARN

DIGI-DRESSED MY PLATFORM THE THE FABRICANT FABRICANT STUDIO STUDIO THE THE DEMATERIAL DEMATERIAL -ISED -ISED DIGITALAX DIGITALAX

DRESS DRESS X X

AUROBOROS AUROBOROS

NUENO NUENO

VIRTUAL WARDROBE

AVATARS

PORT INTO GAMES

WEARDIGITAL TAILORING AND AR?

NFTS

RESELL/ TRADE

CRYPTO & CREDIT/ DEBIT CARD

WEBSITE

APP AND SOCIAL MEDIA

The images below demonstrate some of the key areas for brands on the site. The first shows the discover/home page showing the newest in section, while the other demonstrates a product page which includes all individual information about each asset’s story and specifics.

The first app screen will promote the hottest brand drops on Digi-Dressed, where users can try these digital fashion NFTS in AR. Users will also be able to use the search bar to browse all DigiDressed products by ‘hot drops’, ‘designers’, ‘category’ as well as ‘resell’. Users can scroll through items and click on them to view more product specific information.r Below are examples of the Digi-Dressed own social media posts, promoting a new launch, as well as using influencers to widen brand awareness and build a community through the Discord server.

PERSONALISED EMAIL MARKETING All brands who join DigiDressed will have their new drops featured in the personalised email marketing programme.

Customers are presented with a pop-up window when landing on the site encouraging them to join this.

The email example shown below demonstrates the launch email design, but drop emails will include similar key design features.

PARTNER TESTIMONIALS

“Joining Digi-Dressed has been fundamental in the continued development of Gucci’s Metaverse presence. Digi-Dressed has helped Gucci to capitalize from the NFT area of digital fashion, as the brand was previously more focused on gaming collaborations”.

-MARCO BIZZARRI, CEO

“Following success with the Fortnite x Balenciaga collection and Afterworld 2030 video game, it made complete sense for Balenciaga to join Digi-Dressed to support the brand’s first steps into digital fashion NFT assets. Since partnering with Digi-Dressed, Balenciaga has grown a loyal community within the NFT space and increased total revenues by 5% in 2022”.

-MARCO BIZZARRI, CEO

“After recent success from our Prada x Adidas NFT it made complete sense to join Digi-Dressed to continue to grow and strengthen our community in the metaverse space. Our first launch on the platform sold out within minutes and the contribution from the Digi-Dressed platform increased our 2022 revenues by 4%”.

-PATRIZIO BERTILLI, CEO

PL ATFORM ROADMAP

FINANCES & ROADMAP

The Digi-Dressed roadmap sets out the plan for the platform to grow in the next 5 years.

This supports the financial forecasting.

PHASE 1 2022

• Digi Dressed website, app, social medias and discord community are launched

PHASE 4 2025

• 4 brands on site • Collaborations with 3 influencers monthly are assigned to build brand awareness

• Influencer costs decrease back to the original £12,600 since the brand has formed relationships and affinity with key creators.

• 80,000 instagram followers are achieved • Another metaverse Digi-Dressed virtual store is developed.

• Instagram followers exceed 10,000 by the end of the first year

• A customer service/ packer is hired help run the business

• One member of staff working in the business (digital designer) as well as CEO

PHASE 2 2023

• 8 more brands join Digi-Dressed (total of 24 brands)

• Hire another digital designer to start expanding product offering to sell Digi-Dressed own line digital assets and create to earn system.

• Digi-Dressed expands into an office space so staff can collaborate

• 4 more brands join Digi-Dressed (total of 8 brands) • Another influencer is assigned to the monthly collaborations system • Instagram followers reaches 40,000 • Introduce feature to add friends so users can invite others to their virtual wardrobe to browse, display, trade buy and sell collections in real time

PHASE 5 2026

• 8 more brands join Digi-Dressed (total of 32 brands) • Maintaining a mix between a human and virtual influencer selection since the digital and physical worlds become increasingly blended.

• 100,000 Instagram followers are achieved

PHASE 3 2024

• A third metaverse Digi-Dressed virtual store is developed.

• 8 more brands join Digi-Dressed (total of 16 brands) • One human influencer is removed, and a virtual influencer is assigned to the monthly collaborations system- @milmiquela. She is estimated to cost double the price at £8,400.

• 60,000 Instagram followers are achieved • The first and flagship metaverse Digi-Dressed virtual store is developed in Decentraland.

• First year of profit is achieved I

• Digi-Dressed introduce the create-wear-to-earn system providing opportunities for consumers to earn from their influence in the digital world.

• Partner with Drest to capture more mainstream female consumers who are soft gamers.

CONTACT

info@digi-dressed.com

@digidressed

@digidressed

@digi_dressed

Digi-Dressed