Beyond Opioids Grant- Brand Guide

Contact us

Legal Aid of Arkansas ArLegalAid.org 1-800-952-9243

Center for Arkansas Legal Services ArkansasLegal.org 501-376-3423

Beyond Opioids-

Breaking Legal Barriers for Families in Recovery Center for Arkansas Legal Services and Legal Aid of Arkansas

Brand Guide Issued April 2021

Created By: Amber Quaid

Section 1

Typography & Fonts Primary Font Regular

Minion Pro The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Italic 13o

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Semi-bold The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bold

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Opioid Project Brand Guide 2020-2023

Secondary Font Gill Regular

Sans

The quick brown fox jumps over the lazy dog.

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz

Italic 13o

Bold

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

The quick brown fox jumps over the lazy dog.

A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcdefghijklmnopqrstuvwxyz

Ultra- Bold

The quick brown fox jumps over the lazy dog.

A B C D E F G H I J K L M N O P Q R S T U V W XY Z abcdefghijklmnopqrstuvwxyz

Opioid Project Brand Guide 2020-2023

Typography & Fonts Minion Pro and Gill Sans Usage

Opioid Project Brand Guide 2020-2023

Typography & Fonts Usage

Minion Pro

Main Header 72 pt Type 76 pt Leading (minimum)

Sub Header 36 pt Type 33 pt Leading (minimum) Copy Text 12 pt Type 14 pt Leading (minimum) Caption Text

6 pt Type 9 pt Leading (minimum)

Usage

Gill Sans

Main Header 58 pt Type 62 pt Leading (minimum)

Sub Header 36 pt Type 33 pt Leading (minimum) Copy Text 12 pt Type 14 pt Leading (minimum) Caption Text

6 pt Type 9 pt Leading (minimum) Opioid Project Brand Guide 2020-2023

Section 2 Colors

Primary Colors

Secondary Colors

Opioid Project Brand Guide 2020-2023

Hue Variations

Colors are one of the most important things to transfer a brand to our customers.

Opioid Project Brand Guide 2020-2023

Section 3 Logo

Full Color- white background

Full Color with Colored Background

Grayscale

Opioid Project Brand Guide 2020-2023

Alternatives (Designated Colors)

Clearspace and Computation

Violations

The Clearspace

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation

To work out the clearspace take the height of the logo and divide it in half.

(Clearspace = Height/3).

Full Logo

Minimum Height: 0.5“ in Minimum Width: .75“ in Opioid Project Brand Guide 2020-2023

Contact Us

Info@arkansaslegalservices.org www.arkansaslegal.org 1300 West 6th Street Little Rock, Arkansas 72201 501-376-3423

Communications@arlegalaid.org www.ArLegalAid.org 1200 West Walnut Rogers, Arkansas 72756 1-870-972-9224