Amber Quaid 361-442-3052
PORTFOLIO/CERTIFICATIONS
amberquaid2018@gmail.com www.amberquaid.com
PROFESSIONAL EXPERIENCE - Digital Media/Communications
Focus Laboratories- Marketing and Communication Specialist
Jan 2019 – July 2020
•Write comprehensive marketing copy for online/offline channels –press releases, recruitment materials, corporate communications, direct mail, advertising copy, social media, and marketing campaigns •Execute projects– information gathering, content development, editing, compliance, design, and publication •Manage social media profiles– content development, engagement, analytics •Strategic planning used for: target audiences, platforms that fit accordingly, and execution of release dates and platforms to fit goals of the company. •Community Engagement- create conversations about branding and/or the product(s) with the audience (current and potential). •Optimize content to use analytical data and SEO to create and monitor traffic on the website. •Copy content creation for numerous microsites, including research, SEO optimization, and graphic approaches, each with specific product language and audience-specific context. •Compliance with all FDA regulations through documentation, quality assurance verification, marketing log, and proper SOPs. •Copy Editing– revamp existing materials and recommend content to align with best practices •Develop and maintain project plans, tracking logs, and reporting documentation •Work with the marketing director and graphic design team to respond to and enact action requests, ensuring brand messages are met and guidelines are followed •Assist with crisis communications •Manage development and production of monthly & weekly communications– company newsletter, magazine, updates, and special announcements •Assist in company’s marketing redesign campaign of internal and external marketing collateral – detail cards, promotional material, and company websites •Perform and report on competitor analyses •Assist in managing communications and planning for product launches •Collaborate with leadership to plan and execute Special Promotions, Giveaways, and Influencer Partnerships •B2B and B2C Marketing
An Enchanting Evening- Social Media Specialist
Oct 2015- Dec 2016
*Strategic planning used for: target audiences, platforms that fit accordingly, and execution of release dates and platforms to fit goals of the company. *Community Engagement to create conversations about branding/product with the audience (current and potential), to have a quick response time. *Optimize content to use analytical data and SEO to create and monitor traffic on websites and in searches. *Creative mindset and writing skills blended to create an interest in the brand/product *Staying on top of digital marketing trends to offer the best service available. *Increased social media traffic on all social media accounts using audience-appropriate posts, proper response techniques, and captivating visual elements. *Created a walkthrough series, with 360 elements, aerial elements, and standard photography/video, to enhance a visitor’s first-hand look at the business.
PROFESSIONAL EXPERIENCE - Newspapers
Arkansas Democrat-Gazette- Freelance Journalist
May 2018-Present
*Photography including various events from the Tri-State and River Valley Areas of Arkansas and spotlight photos of people of prominence from the area *Interacting with the public to ensure the accuracy of the information for each photo taken. *Articles: including suicide awareness, sports previews *Meeting deadlines while ensuring work quality corresponds to company standards.
AWARDS : *Editor of the Year ACMA 2018 *Who’s WhoATU 2018 *Diversity & Inclusion Stole recipient 2018 *Traditions KeeperATU 2018 *Designer of the Year ACMA 2017 *Editor of the Year ACMA 2018 *First Place Feature Page Layout ACMA 2019 *First Place Feature Photograph ACMA 2019 *First place Editorial writing ACMA 2018 *First place Speech Coverage ACMA 2018 *First place General News Reporting SPJ 2018 *First place Advertising ACMA 2018 * First place Opinion Writing SPJ Diamond 2018 * First place Photography Portfolio SPJ Diamond 2018 *Digital Media Student of the Year 2014 *Gold Standard Award (Valero) 2013, 2014
PORTFOLIO
https://www.linkedin.com/in/amberquaid/
PROFESSIONAL EXPERIENCE - Newspapers Continued
SKILLS TOOLBOX: *Adobe Creative SuiteInDesign, Photoshop, Illustrator, Premier Pro, Audition, Acrobat
The Chronicle - Lead Page Designer/Editor
May 2017- July 2017
Hot Springs Sentinel Record- Page Designer
May 2016- Aug 2016
*Digital- Wordpress, MOZ, DropBox, Zoom, Zaius, MailChimp, Klayvio, Monday.com, Google+, Skype
Oct 1999- July 2015
*Microsoft Office SuiteWord, PowerPoint, Excel, Outlook, Teams
*Created an updated look for the community newspaper (including new flag/header) *Page and layout design for a 12-page newspaper, solo *Decision maker for final articles chosen to go into the newspaper *Page designer for 8 pages daily including sports and arts & entertainment *Ability to chose which stories go on each page (non-lead stories) *Wrote articles for Her magazine
PROFESSIONAL EXPERIENCE - Management
Stripes LLC. (Fortune 500 co.) - General Manager Trainee
*Interpreted company directives, policies, and procedures to ensure consistent application which led to increased double digits profits each quarter. *Supervised a lower-level professional support staff by interviewing and recommending for hire, provided training, assigned and reviewed work, evaluated the performance of incumbents, and conducted staff meetings to clarify problems and obtain status reports. *Disseminated and interpreted regulations, policies, and procedures to maintain inventory, audits and business files at top award-winning levels *Researched and analyzed data pertaining to work programs and company goals and prepared reports explaining findings and recommendations. *Determined goals, objectives, and guidelines, developed and implemented policies and procedures, evaluated program effectiveness and compliance, initiated corrective action or revisions, and provided technical direction and administrative support to program personnel. *Responded to requests for information by speaking at special events, making public appearances, and providing handouts and brochures on behalf of the company. * Influenced future leaders to improve their standings within the company and with their education. *Took initiative with monthly sales to exceed company expectations.
EDUCATION
Arkansas Tech – Russellville Master of Arts in Multimedia Journalism
Graduated: GPA 4.0
May 2018
Arkansas Tech – Russellville Bachelor of Arts in Journalism (emphasis in Communication)
Graduated: GPA 3.7
Aug 2016
Graduated: GPA 3.40
Dec 2014
Del Mar College - Corpus Christi Associate of Arts in: Radio/ Television Production Digital Media Journalism Public Relations
*SocialMediaHootsuite, Tap.bio, Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, YouTube, Reddit, Periscope, Google Analytics, Google Business *LeadershipManagement skills, teamwork, communication, professional/public speaking, diversity and inclusion training *Other- Copy editing, news/feature/editorial writing, news and location photography, page design, video production, media relations, social media, marketing, panel discussion leader, panelist, web page creation and upkeep, media packets
REFERENCES:
Kristen Ruggles - Writing Center Coordinator for Texas A&M-Corpus Christi 361-425-8327 * kristen.ruggles@tamucc.edu * Co-worker, known 23 years Carlos Garanzuay - Manager of Institutional Effectiveness and Assessment for Del Mar College 361-698-1247 * cgaranzu@delmar.edu * Co-worker, known 17 years Diane Hanff - Senior Training Specialist for 7-Eleven Inc. 254-230-5917 * Diane.Hanff@7-11.com * Supervisor, known 11 years Tommy Mumert - Associate professor of journalism for Arkansas Tech University (newspaper) 479-970-9933 * tmumert@atu.edu * Adviser, known 5 years