Amber Quaid 361-442-3052
PORTFOLIO/CERTIFICATIONS
amberquaid2018@gmail.com www.amberquaid.com
PROFESSIONAL EXPERIENCE - Digital Media/Communications
Focus Laboratories- Marketing and Communication Specialist
Jan 2019 – July 2020
•Write comprehensive marketing copy for online/offline channels –press releases, recruitment materials, corporate communications, direct mail, advertising copy, social media, and marketing campaigns •Execute projects– information gathering, content development, editing, compliance, design, and publication •Manage social media profiles– content development, engagement, analytics •Strategic planning used for: target audiences, platforms that fit accordingly, and execution of release dates and platforms to fit goals of the company. •Community Engagement- create conversations about branding and/or the product(s) with the audience (current and potential). •Optimize content to use analytical data and SEO to create and monitor traffic on the website. •Copy content creation for numerous microsites, including research, SEO optimization, and graphic approaches, each with specific product language and audience-specific context. •Compliance with all FDA regulations through documentation, quality assurance verification, marketing log, and proper SOPs. •Copy Editing– revamp existing materials and recommend content to align with best practices •Develop and maintain project plans, tracking logs, and reporting documentation •Work with the marketing director and graphic design team to respond to and enact action requests, ensuring brand messages are met and guidelines are followed •Assist with crisis communications •Manage development and production of monthly & weekly communications– company newsletter, magazine, updates, and special announcements •Assist in company’s marketing redesign campaign of internal and external marketing collateral – detail cards, promotional material, and company websites •Perform and report on competitor analyses •Assist in managing communications and planning for product launches •Collaborate with leadership to plan and execute Special Promotions, Giveaways, and Influencer Partnerships •B2B and B2C Marketing
An Enchanting Evening- Social Media Specialist
Oct 2015- Dec 2016
*Strategic planning used for: target audiences, platforms that fit accordingly, and execution of release dates and platforms to fit goals of the company. *Community Engagement to create conversations about branding/product with the audience (current and potential), to have a quick response time. *Optimize content to use analytical data and SEO to create and monitor traffic on websites and in searches. *Creative mindset and writing skills blended to create an interest in the brand/product *Staying on top of digital marketing trends to offer the best service available. *Increased social media traffic on all social media accounts using audience-appropriate posts, proper response techniques, and captivating visual elements. *Created a walkthrough series, with 360 elements, aerial elements, and standard photography/video, to enhance a visitor’s first-hand look at the business.
PROFESSIONAL EXPERIENCE - Newspapers
Arkansas Democrat-Gazette- Freelance Journalist
May 2018-Present
*Photography including various events from the Tri-State and River Valley Areas of Arkansas and spotlight photos of people of prominence from the area *Interacting with the public to ensure the accuracy of the information for each photo taken. *Articles: including suicide awareness, sports previews *Meeting deadlines while ensuring work quality corresponds to company standards.
AWARDS : *Editor of the Year ACMA 2018 *Who’s WhoATU 2018 *Diversity & Inclusion Stole recipient 2018 *Traditions KeeperATU 2018 *Designer of the Year ACMA 2017 *Editor of the Year ACMA 2018 *First Place Feature Page Layout ACMA 2019 *First Place Feature Photograph ACMA 2019 *First place Editorial writing ACMA 2018 *First place Speech Coverage ACMA 2018 *First place General News Reporting SPJ 2018 *First place Advertising ACMA 2018 * First place Opinion Writing SPJ Diamond 2018 * First place Photography Portfolio SPJ Diamond 2018 *Digital Media Student of the Year 2014 *Gold Standard Award (Valero) 2013, 2014