Color of Consumerism

C

CONSUMERISM

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consume consume

A paper promotion for Pop-Tone

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consume consume

French Paper Company

COLOR OF

color and visual languag

consume consume

01

02

03

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COLOR OF CONSUMERISM

05 COPYRIGHT

This book is printed on French Paper Copyright Š 2010 by Amber Tu 1

All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the designer’s concern, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise.

2

Every effort has been made to ensure that credits accurately comply with information supplied. The color swatches contained in this book are as accurate as possible. However, due to the nature of the four-color printing, process, slight variations can occur due to ink balancing on press. Every effort has been made to minimize these variations.

06

This books is dedicated to my Mother, Father & Sister

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02

03

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Introduction to Color

Red - Wild Cherry

Yellow - Lemon Drop

Green - Gumdrop Green

Orange - Orange Fizz

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Table of Contents Amount Per Serving Pages in total 40 Chapter 1

% Daily Values*

• Be Prepared to Stop

11-12

• Coca Cola

13-14

• Vitamin D Milk • Campbell’s Soup

15-16

17-18

Chapter 2

• Low Price

19-20 21-22

• Buy Now Low Price

23-24

• Out of Stock • For Sale

29-30 31-32 33-34

• Easy Cheese Chapter 3

• Heineken • Healthy Choice Chapter 4

25-26 27-28

• Tillamook

Vitamin A 10%

Calcium 30%

• Vitamin C 4%

• Iron 0%

* Percent Daily Value are based on a 2000 calorie diet.

Your daily values may be higher or lower depending on your calorie needs.

09 COMPANY AND PAPERLINE INFORMATION

1

2

French Paper Company is an American

3

In 1922, Frank French built French Paper

Paper Mill based in Niles, Michigan. It

Company’s electric generator next to a mill

was founded in 1871. The Paper Company

on the St. Joseph River. Since that time,

produces specialty products. The company

they’ve produced 100% of the electricity

is located along the St. Joseph river and

required to make each of their papers. This

uses electricity from a Hydroelectric power

clean, renewable energy source was called

plant next to the Michigan dam.

Green Power back then. Unlike other paper

Prime importance is based on offering

compaies, they don’t buy “Green Credits”

recycled and alternative fiber products to

from power companies to improve their PR.

their customers. Through using recycled

Instead, environmentalism is just another great French family tradition.

paper they reduce solid waste disposal burden and lessen landfill dependency. By

4

French Paper stands apart in the paper

purchasing recycled paper, the consumer

industry as one of the country’s smallest and

not only help close the recycling loop, they

most innovative indeoendednt paper mill.

support the longer term benefits of resource

In the industry where designers promote

conservation. All of their recycled papers

the value of brand recognition, paper mills

meet the 1999 standards of the United

across America are being brought and sold

States Executive Order for recycled printing

by corporate conglomerates and changing

and writing papers. Environment papers are

their names dast than you can discard their

made with recycled fiber, including colors

old swatch books. French Paper Company

that are 100% post consumer, two that are

has been our name for five generations and

FSC certified, and two with sugar cane fiber.

over 134 years. They stick to what they do

All of the brands in the French Paper lines

best, by making the finest paper.

include recycled colors made with 60% post consumer recycled fibers.

10

WILD CHERRY: 70T 65C 100C

LEMON DROP: 70T 65C 100C

GUMDROP GREEN: 70T 65C 100C

ORANGE FIZZ: 70T 65C 100C

THE CONSUMPTION OF COLOR

11 Rays of light vibrate at different speed. The sensation of color, which happens in our brains, is a result of our vision’s response to these different wavelengths. When taken together, the various rays our eyes can distinguish are called the visible spectrum. This fairly narrow range of colors includes red, orange, yellow, green, blue, indigo and violet. Color is derived from light, either natural or artificial. With little light, little or no color is present. With a lot of light comes a lot of color.

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15

RED

Coca Cola has its own way of packaging

Red sets the pituitary gland going at a rapid pace. Any design in red takes on a

This means that Coca Cola has deve.loped

persona that is passionate and provocative.

enough variety within is product packaging

Aggressive in nature, it commands attention

range to meet the various demands of its

and demands action. The color is equally

consumers. Due to the high caffeine level

seductive in the marketplace. Deepen the

and the distinct taste and brand image,

red tones to shades of burgundy and they

the customer loyalty for Coke is very high.

still maintain the inherent excitement of

Currently, Coke is perceived as the most

the “mother� color but are more subdued.

premium product within the cola industry.

Consumers respond well to wine tones.

Coca Cola has the largest market share in

They see them as rich, refined, expensive

the soft drinks industry around the world.

as well as more authoritative, mature, lush,

As a result of this popularity Coke is to

opulent, and elegant than a vibrant red. The

generate high profits which it is able to

result: the color burgundy is an excellent

spend on advertising and development for

choice to apply to upscale products.

the purposes of increasing.

An average of 100,000 cans of Coca Cola is produced per day. The beverage products from raw ingredients to finished products is ready for shipping and market consumption.

2

such as can, plastic bottles, glass bottles etc.

16

1

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17 1

When shoppers put themselves behind

3

prefer colorful packages to their products.

become

moving

Sometimes the aim is to simulate a color

through environments that have been

an

active

consumer,

that is perceived by the consumer as

made for them such as the supermarket,

natural, such as the typical milk carton

discount stores, warehouse clubs and home

this day is sometimes associated with red.

centers. During an average store visit, about

Labels are important sources of information

thirty thousand differeny products fight

for consumers since they tell the type and

to win their attention and ultimately to

origin of the milk. The label is often the only

make consumer believe in their promise.

resource a buyer has for evaluating the milk

Succesful marketers understand that, for

before purchasing it. Certain information

the consumer, the package is the product.

is ordinarily included in the label, such as

The key challenge to any designer is turning

the country of origin, quality, flavor of milk,

a package into a powerful selling tool that achieves a competitive advantage. This is

2

For reasons, food package manufacturers

a shopping cart, the world changes. They

producer, bottler, or importer.

4

Producers attempt to make selecting and

why investment in packaging continues

purchasing milk easy and non-intimidating

to increase each year and why package

by making their labels playful and inviting.

planning recieves top priority among more

Because of rapid growth in the economy

and more companies. Packages are an

and

inescapable part of modern day life.

living standards of the common people,

consequent

improvement

in

the

SALE

199

Vitamin D Milk

Limit 3 Sale Sun. 3/15 Thru Sat. 3/21/10

The color, photo, dairy, and condition all

packaging has become important in the

contribute to the value of the milk bottle.

distribution process. As we know color may

Milk carton manufacturing has not changed

be interpreted by consumers in different

dramatically

years, because

ways. Lighting can have a key role in this,

the process is already highly streamlined

and also depending on what the particuliar

and

popular

product may be. Packaged food products

modification to the tradition gable-topped

may appear more vibrant and appealing

carton is the addition of a plastic pour

on black shelving as opposed to a standard

spout, but this requires only minor changes

white powdercoat usually used at the local

in the manufacturing process. Consumers

grocery stores or supermarkets.

for

efficient. An

many

increasingly

associate certain colors with certain flavors, and the color of food can influence the

coupon

perceived flavor in anything from milk cartons to daily beverages.

18

mass produced

C C C C C C C C C C C C

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consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume consume

$

$

$ $$

20 Consumerism is in a way the more human aspect of business and companies and businesses consider consumers along with their employees as the essential ‘people elements’ of their endeavor. Yet consumerism can have its other meanings and represent a culture of buying, highlight the virtues and vices of a materialistic society and emphasize on the importance of globalized business environment. Companies have to keep their consumers happy and develop and sell new products based on consumer needs. The needs of the consumers and the needs of businesses however seem to be circular as companies create needs of consumers and consumers also project their needs to businesses suggesting a relationship.

_02//

21 Frontal Lobe Superior Frontal Gyrus

Middle Frontal Gyrus

Central Suicus

Postcentral Suicus

Parietal Lobe

Longitudinal Tissue Lunate Suicus Occipital lobe

Dendrite Cell Body Soma

Axon Nerve Fiber

22

1

Humans have three different types of

2

Single photoreceptors transmit no

cones with photo-pigments that sense three

information about the wavelengths of the

different portions of the spectrum. Each cone

photons that they absorb. Our ability to

is tuned to perceive primarily wavelengths

perceive color depends upon comparisons

middle or wavelengths, referred to as L-,

of the outputs of the three cone types,

M-, and S- cones respectively. The peak

each with different spectral sensitivity.

sensitivities are provided by three different

These comparisons are made by the neural

photo-pigments. Light at any wavelength

circuitry of the retina. The retina contains

in the visual spectrum (ranging from 400

millions of specialized photoreceptor cells

to 700 nm) will excite one or more of these

known as rods and cones. Within these

three types of sensors. Our mind determines

receptors are membranes. The membranes

the color by comparing the different signals

contain visual pigments that absorb light

each cone senses. Colorblindness results

and undergo chemical changes that trigger

when either one photo-pigment is missing,

an electrical signal. The visual pigments

or two happen to be the same. There is

for both cones and rods are similar in that

a variation among people with full color

they consist of retinene joined at both ends

vision. Could the faint variations of color

to retinal proteins called opsins. Rhodopsin

perceptions among people with full color

is the retinal protein that is found in the

vision account for differences in taste?

rod cells in the eye. The three types of cone cells contain slightly different opsins, which form the basis for color vision.

23 1

The wavelength of the light determines the percieved color. Some specific sources vary these ranges drastically, and the boundaries of them are somewhat approximate as they blend into each other. The edges of the visible light spectrum blend into the ultraviolet and infrared levels of radiation.

Most light that we interact with us is in the form of white light, which contains many or all of these wavelength ranges within them.

Shinning white light through a prism causes the wavelengths to bend at slightly different angles

Items purchased may be returned to any of our stores within 30 days of purchase for exchange or refund. With original receipt, items will be returned for the full purchase price and refunds will be issued in the original method of payment. Without original receipt, items will be returned at the lowest advertised price and refunds will be

due

to

optical

refraction. The

resulting light is, therefore, split across the visible color spectrum. This is what causes a rainbow, with airborn water particles acting as the refractive medium.

issued as store credit to a card. For any return, you will be asked for a valid photo identification. We reserve the right to limit or refuse a refund.

Colors

Wavelength

Frequency

Red

625 — 740 nm

480 — 405 THz

Yellow

590 — 625 nm

510 — 480 THz

Green

565 — 590 nm

530 — 510 THz

Orange

500 — 565 nm

600 — 530 THz

24

CONSUMER PSYCHOLOGY

Blue Cone

Green Cone

Rod

Red Cone

Retinal Response (percent maximum)

100

75

50

25

0 500 nm

380 nm

450 nm

600 nm

550 nm

800 nm

700 nm

650 nm

750 nm

Wavelength of Light (nm)

1

Yellow is the color evoked by light that

today’s color scientists would call violet.

stimulates both the L and M (long and

Helmholtz says “Yellow and indigo blue”

medium wavelength) cone cells of the

are complements. Grassman reconstructs

retina about equally, with no significant

Newton’s category boundaries in terms

stimulation of the S (short-wavelength)

of wavelengths and says “This indigo

cone cells. Light with a wavelength of

therefore falls within the limits of color

570–580 nm is yellow, as is light with a

between which, according to Helmholtz,

suitable mixture of somewhat longer and

the complementary colors of yellow lie.”

shorter wavelengths. Yellow’s traditional

Newton’s own color circle has yellow directly

RYB complementary color is purple, violet,

opposite the boundary between indigo and

or indigo, while its colorimetrically defined

violet. These results, that the complement

complementary color in both RGB and

of yellow is a wavelength shorter than

CMYK color spaces is blue. Hunt defines that

450 nm, are derivable from the modern CIE

“two colors are complementary when it is

1931 system of colorimetry if it is assumed

possible to reproduce the tristimulus values

that the yellow is about 580 nm or shorter

of a specified achromatic stimulus by an

wavelength, and the specified white is the

additive mixture of these two stimuli.” That

color of a blackbody radiator of temperature

is, when two colored lights can be mixed

2800 K or lower (that is, the white of an

to match a specified white (achromatic,

ordinary incandescent light bulb). More

non-colored) light, the colors of those two

typically, with a daylight-colored or around

lights are complementary. This definition,

5000 to 6000 K white, the complement of

however, does not constrain what version

yellow will be in the blue wavelength range,

of white will be specified. In the nineteenth

which is the standard modern answer for

century, the scientists Grassmann and

the complement of yellow.

Helmholtz did experiments in which they concluded that finding a good complement for spectral yellow was difficult, but that the result was indigo, that is, a wavelength that

SPECTRUM

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THE VISIBLE 25

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D optic nerve

pupil lens cornea

iris

sclera

retina

D The term consumerism seems to have both positive and negative connotations as consumerism could mean a culture of possessions and glorification of materialism.

Consumerism could however also mean progressively more consumption of goods and products that could benefit the economy and the markets with a heightened buying culture among people although consumerism could also mean the entire gamut of marketing and business activities that finally lead to the buying of products by consumers.

28

1

The eye perceive color when the different

2

The human eye has a lens and iris

wavelengths composing white light are

diaphragm that work much like a camera.

selectively

matter

The optics of the eye project an upside-

(absorbed, reflected, refracted, scattered,

down image of those objects on the rear,

or diffracted) on their way to our eyes, or

inner surface of the eyeball (the retina).

when a non-white distribution of light has

There, a dense carpet of light-sensitive

been emitted. We can detect the range of

photoreceptors converts light (photons) into

light spectrum from about 400 nanometers

electro-chemical signals, which are then

(violet) to about 700 nanometers (red). We

processed by neural circuits in the retina

perceive this range of light wavelengths

and transmitted to the brain. The rods,

as a smoothly varying rainbow of colors,

which are more numerous than cones, are

otherwise known as the visual spectrum.

responsible for our vision in dim light but

Visible light is merely a small part of the full

don’t function in bright light. Rods account

electromagnetic spectrum, which extends

for our night vision but cannot distinguish

from cosmic rays at the highest energies

color. Our eyes are very sensitive at night,

down through the middle range (gamma

but we don’t see well straight in front of

rays, X-rays, the ultraviolet, the visible,

us. Cones are active at high light levels and

the infrared, and radio waves) all the way

allow us to see color and fine detail directly

to induction-heating and electric-power-

in front of us. They can adapt to widely

transmission frequencies at the lowest

varying colors and illumination levels, but

energies. Note that this is the energy per

don’t work well in low light. Our peripheral

quantum (photon if in the visible range) but

vision is very good at detecting movement

not the total energy; the latter is a function

in a wide variety of illumination levels but is

of the intensity in a beam. ight from external

poor at low-resolution images and provides

objects enters the eye through the pupil. The

very little color information. Color is a

human eye has a lens and iris diaphragm

property of objects that our minds create -

that work much like a camera. The optics

an interpretation. This interpretation helps

of the eye project an upside-down image of

us acquire knowledge about the properties

those objects on the rear, inner surface of the

of surfaces. To construct those colors, our

eyeball (the retina). There, a dense carpet of

subconscious mind analyzes ratios of the

light-sensitive photoreceptors converts light

signals from photoreceptors in the retina.

(photons)

interfered

into

with

by

electro-chemical

signals,

which are then processed by neural circuits in the retina and transmitted to the brain.

29 Soothing, nature, refreshing, fresh, healing green is at the center of the spectrum and offers the widest range of choices and is the most restful to the eye. "Mother" blue green always elicits pleasant responses representing the best qualities. Combined with white, blue-green is cool and clean with an underlying element of warmth as if you are floating in warm, tropical waters with the sun shining down so you can see the ocean floor below. Blue-greens and aquas are first-rate choices for packaging or the colors for personal hygiene products or beauty products as they are flattering to every skin color. Associated with nature, consumers respond to mint greens (refreshing and fresh), bright greens (grass, first buds of spring, and renewal), emerald greens (elegant), and deep greens (stately tall pines, refreshing scents, and the silence of the forest, money, prestige, security, feeling safe). Trustworthy deep green is an excellent choice for promoting banks, lending institutions, and other businesses where prestige and/or security are considerations. Yellow-greens relate well to gardening/floral motifs. However, vivid yellow-green is associated with nausea and illness. Kids and adolescents love bright yellow-green simply because adults hate it making it a good selection for kid or adolescent related products or services. Although chartreuse is trendy, it does get people's attention and works very well in capturing the eye. Olive green is a color that does not rate well unless combined in an interesting, complex way and then only appeals to upscale buyers. If yours is a food industry, use typical vegetable colors; spinach, lettuce, broccoli, etc. Because we are accustomed to those colors, they are not offensive unless you happen to dislike a specific vegetable. Use vegetable greens for food service, dining areas, or packaging "healthy" foods. Seafoam greens are non-invasive, cooling, and calming to consumers.

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1

2

Strong shelf presence based on consumer

4

allows vendors to identify unmet demand,

packaging increases the product’s likelihood

coordinate among markets, and develop

of being purchased by making it stand out

more strategic plans. Understanding what

among other products. But how does a

reasons motivate individuals to purchase

company figure out what draws consumers’

goods from farmers' markets can guide

attention, especially before their product

marketing efforts. For example, if consumers

hits the stores or supermarkets?

choose to purchase produce from a farmers'

Focus groups and are important tools

market because of a desire for local and

for gathering consumer opinion, however

fresh foods, then markets could emphasize

research and experience have revealed

these aspects in consumer outreach. The

that consumers are often unaware of what

research reported here also found that

specifically draws them to a package. In

markets tend to draw customers from their

contrast, eye movements provide accurate and objective insight into the minds of the

3

The characteristics of a typical consumer

products is critical in an economy. Effective

specific geographic areas.

5

Advertising methods, such as prominent

shoppers and help determine what visually

road signs, work well with local residents—

attracts a consumer for purchase.

serving as an instant reminder of the

Multiple packaging concepts are usually

market to those passing by. Based on these

developed before one is selected. Knowing

findings, markets should redouble efforts to

which design is more likely to attract

improve road signage and reconsider more

attention could better inform the final

expensive however less effective advertising

selection that eventually appears on retail

venues. Extension professionals are to help

shelves. According to Aga Bojko, User

develop portfolios of eye-catching signs to

Centric’s Chief Scientist and eye tracking

help markets with signage design.

expert, “Eye tracking is a critical tool for understanding which package designs will move product, and which will not. First, we want to determine how noticeable the product is among other products on the shelf. Second, we want to identify which elements of that specific design attract the most attention and entice the consumer to buy, and which elements are missed.”

Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service.

31

PSYCHOLOGICAL PERSPECTIVES ON THE STUDY OF THE CONSUMER

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SA BUY NOW

SALE

SALE

SALE! LOW PRICES

GUARANTEE

$

FREE

50% 1.99 SAVE BUY 1 GET 1

$$$

COUPON

The hottest temperature of all colors,

2

Shades of colors lend themselves well

orange is glowing, vital, and high arousal

to fit different types of products. Peach,

that is associated with autumn’s shimmering

apricot, coral, and melon are pleasing to

foliage or radiant shadings of sunset. In its

the eye and are outstanding choices for

most vivid intensity, it is a color not taken

the upscale, affluent markets. These colors

seriously because it then becomes playful,

are nurturing, approachable, tactile colors

expressive, happy, and childlike. When used

that people want to reach out to touch or

in graphic applications, it becomes comedic

taste making them first-rate choices for

and cartoon-like so it is not a good choice

healthcare products, dining areas, food

if you want to convey a serious message.

services, or food packaging. Other first-class

More subtle tones of orange radiate warmth

uses of these colors are makeup salons,

and vitality. These shades lend themselves

beauty spas, and in beauty products and/or

well to “ethnic” Mexican or Indian themes

packaging. Consumers rely on signals, both

or products. Peach, apricot, coral, and melon

extrinsic and intrinsic attributes, to solve

are pleasing to the eye and are outstanding

their

choices for the upscale, affluent markets.

regarding product quality. In this study an

These colors are nurturing, approachable,

experiment is designed to evaluate how

tactile colors that people want to reach out

consumers assess quality perception in

to touch or taste making them first-rate

terms of specific product characteristics,

choices for healthcare products, dining

namely colors and shapes in product labels.

areas, food services, or food packaging.

According to the cue consistency theory,

Other first-class uses of these colors are

the prediction is that multiple sources of

makeup salons, beauty spas, and in beauty

information are more useful when they

products and/or packaging.

provide

asymmetric

information

corroborating

problem

information

than

when they offer disparate conclusions. In this sense, particular colors and shapes combinations which are consistent are expected to enhance consumers´ product perception, while other combinations that

FOR SALE FOR SALE FOR SALE FOR SALE

FOR SALE FOR SALE FOR SALE FOR SALE

FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE

FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE FOR SALE

are inconsistent will decrease it.

34

1

35

Sale Price 2 /$

5 1

REGISTER REWARDS* Good on Next Purchase

-

$

1

Like Paying

=

The task is to identify a consumer’s needs

2/$

2

4

Most of us like to think that we are rational

and wants then accurately, help to develop

and thinkers. We believe that we have a good

products and services that will satisfy them.

enough reason for our choices. However, we

For marketing to be successful, it is not

often erroneously buy products succumbing

sufficient to merely discover what customers

to compulsion. Consumerism is defined as

require, but to find out why it is required.

the tendency of people to identify strongly

Only by gaining a deep and comprehensive

with products are consumed, particularly of

understanding of buyer behaviour can

name brands and status-enhancing appeal.

marketing’s goals be realised. Such an

Then, how does the power of consumerism

understanding of buyer behaviour works to

win over our rationality? In this situation,

the mutual advantage of the consumer and

we pretend to regard the primary cause of

marketer, allowing the marketer to become

impulse consumerism is the commercial

better equipped to satisfy the consumer’s

seductions. The truth, however, is that the

needs efficiently and establish a loyal

shopping indulgences does not originate

group of customers with positive attitudes

from a manipulation of the commercial

towards the company’s products. Consumer

advertisements, but rather a biological and

behaviour can be formally defined as: the

psychological drive planted in every one of

acts of individuals directly involved in

us. The biological and psychological drives

obtaining and using economic goods and

for our consumerism are evidenced by: in

services, including the decision processes

order to show off, to get rid of stress, and to

that precede and determine these acts. The

follow the fashion. It is a well-known fact

underlying concepts of this chapter form a

that color influences mood and feeling in

system in which the individual consumer is

common experience, however, the field of

the core, surrounded by an immediate and a

color psychology is still not well understood.

wider environment that influences his or her

Research on the psychological aspects of

goals. These goals are ultimately satisfied

color is difficult for the mere reason that

by passing through a number of problem-

human emotions are not very stable and

solving stages leading to purchase decisions.

the psychic make-up of human beings

The study and practice of marketing draws

varies from person to person.

on a great many sources that contribute theory, information, inspiration and advice.

In the past, the main theory of consumer behaviour has come from psychology.

OUT OF STOCK

36

PSYCHOLOGICAL DRIVES BEHIND CONSUMERISM

WHY WAIT TILL SUNDAY? EVERYTHING MUST GO!

37 13-14

DUOTONE Cool White Sweet Tooth 70T

15-16

4-COLOR PROCESS Warm White Whip Cream 70T

17-18

4-COLOR PROCESS Warm White Whip Cream 70T

27-28

4-COLOR PROCESS Warm White Whip Cream 70T

29-30

4-COLOR PROCESS Warm White Whip Cream 70T

38

DUOTONE 19-20

Cool White Sweet Tooth 70T

4-COLOR PROCESS 21-23

Warm White Whip Cream 70T

PANTONE U-244 31-32

Cool White Sweet Tooth 70T

4-COLOR PROCESS 33-34

Warm White Whip Cream 70T

4-COLOR PROCESS

Whip Cream 70T

35-36

Warm White

consume consume

39 PRODUCTION NOTES

1

The images in this book were primarily taken in a grocery/supermarket environment to capture the sense of mass production. The photographs are sequenced following a color coordination system. My method of shooting was simple, find a product, shoot first and ask questions later. It seemed to work. I spent enormous amounts of time hanging around different places waiting for something to happen, especially the way consumers shopped and how they would prefer one thing over the other. I learned a lot under a tight timeframe.

I then spent some time designing, laying out, and color correcting the book. The modular design of the book was laid out in the standard book making software Adobe. I used highresolution versions of the images to move around the sequence. The book was divided into four chapters/34 pages and it is printed on Poptone from French Paper. Most of the production time for this book was spent in color correcting and touching up each image.

40

41 Other French Paper Paperlines

Mod-Tone

Pattern Paper

Clo-Tone

Seamless, sopisticated patterns to suit your designer tastes

Pop ink patterns, perfect for gift wrap and projects

Our brightest appraoch to color let your design ideas shine

Speckle-Tone

Dur-O-Tone

Parchtone

True grit, its the original recycled sheet with flecks

Rugged, hard working sheets like newsprint and packaging

The world’s first animal free imitation parchment paper

Smart White

Construction

Muscle-Tone

The brightest paper in class with high marks for versatility

A sturdy, attractive line suit on a foundation of colors

Super heavy-weight versions of our best papers that love to box

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consume consume

consume consume

consume consume