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Brand identity introduction
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SAMPLE, I am born to provide you with exclusive modern accessories. I create upcycled products made out of furniture samples to reduce the textile waste. I am sustainable, sophisticated, and long lasting...
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Brand identity table of content
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TABLE OF CONTENTS
INTRODUCTION SAMPLE 01 PHILOSOPHY BELIEFS 06 GUIDELINE LOGO 10 GUIDELINE LOGO SIZE 12 GUIDELINE LOGO DO’S 14 GUIDELINE LOGO DON’TS 15 GUIDELINE TYPOGRAPHY 18 GUIDELINE TONE OF VOICE 22
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Brand identity beliefs
PHILOSOPHY VISION Providing the costumer with sustainable, long lasting yet trendy accessories MISSION Reducing the fabric waste USP Sustainable // unique // timeless CORE VALUES - We reach out to be ethical yet aesthetical - We are keeping it simple - We are one of a kind
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Brand identity guideline logo
LOGO IMPLEMENTATION The logo is inspired by a fabric range that they use in furniture stores. The 3 triangles are overlapping each other in order to create a ‘range’ feeling. COMPONENTS The primary logo with text will be used the most when its legible. The logo is very suitable for labels and packaging. Because the style is very clean its easy to use. The brand mark will be used when the logo will not be appropiate to use or when there is to less space.
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PRIMARY LOGO
SAMPLE EST. 2015
BRAND MARK
SAMPLE EST. 2015
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Brand identity guideline logo size
LOGO SIZE The priority of the logo is to embody SAMPLE as a brand. Therefore legibility is of great importance. Make sure that the logo size suits its purpose and that the logo is always surrounded by at least 2 CM white space. Furthermore it is important that you always place the brand mark and EST. 2015 at the exact location. If you want to use the Brandmark with the text make sure there is a spacing of 4 MM.
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2 CM
SAMPLE EST. 2015
4 MM
3,5 MM
4 MM
SAMPLE
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Brand identity guideline logo do’s
LOGO DO’S The logo only comes in Black and White.
SAMPLE EST. 2015
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SAMPLE EST. 2015
Brand identity guideline logo don’ts
DONT’S In order to retain a consistent brand identity we set up some don’ts to for see some pitfalls.
SAMPLE EST. 2015 Don’t use the logo in any other color that black or white
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Keep the logo straight
SAMPLE EST. 2015
SAMPLE EST. 2015
Don’t put the logo in a box
Dont’t put the logo on a overloaded background
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Brand identity guideline typography
TYPOGRAPHY JOSEFIN SANS Regular The logo is inspired on a fabric range that they use in furniture stores. The 3 triangles are overlapping each other in order to create a ‘range’ feeling.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()-_+=[];’\,./{}:”|<>? 1234567890
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JOSEFIN SANS BOLD The logo is inspired on a fabric range that they use in furniture stores. The 3 triangles are overlapping each other in order to create a ‘range’ feeling.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()-_+=[];’\,./{}:”|<>? 1234567890
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Brand identity guideline tone of voice
TONE OF VOICE The most important thing in our tone of voice is that we want to be taken seriously. By making sure this happens we write in a sophisticated yet still casual way. Furthermore we want to spread positive energy. In order to do so we are enthusiastic and friendly.
Just an example:
SAMPLE Notebook cover... the perfect way for your notebook to look good!
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SAMPLE EST. 2015
AMBER MERCEDES VAN WINSSEN || BRANDING AND MARKETING || SUSTAINABILITY PROJECT ||
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