WeChat BrandBook

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The New Way To Connect





helps you connect and share with the people in your life.


A simple way to capture and share the world’s moments.




Not only for chat It is new lifestyle


Let’s communicate with the world



Introduction


Pursue a more convenient and more innovative way of life


CONVENIENT

FAST

FRIENDLY

SIMPLE


WeChat is a way of life. – WeChat founder Allen Zhang

WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed. It’s hard to imagine life in modern China without WeChat. Hail a taxi, split the bill in a restaurant, purchase a cinema ticket, invest in financial products, read the news, follow their favourite brands, transfer money to their friends, go shopping online, meet new friends nearby, All This and more can be done by Chinese within 1 app: WeChat.


CHAT


PAYMENT


MOMENTS


GAMES


Graphing of Competition

Minimalism

Weak

Global

Traditional

Ornamentalism

Strong

Regional

Futuristic


Traditional

Whatsapp Viber

QQ

Imessage Snapchat Instagram

Weak

Strong Line

Facebook

Telegram

Futuristic


Brand Code

BeneďŹ t

Mission

You can use Wechat do everything. Easy to use. Convenient.

Pursue a more convenient, faster and more innovative way of life.

Positioning

Values

Multifunction social APP

It is honest and reliable.

All in one

Better experience for users.

Styling Simple, Unique, Vibrant,Friendly, Light-hearted, Cheerfulness


WeChat Problem

Problem

Solution

- Unclear positioning

- Highlight the advantages of Wechat to publicize

- The style is not attractive enough - Logo

- Change the style - Redesign Logo


Brand Mind Space

Functional Dimension

Mental Dimension

WeChat is a very convenient communication tool and also has Multiple functions. Like Payments, Mini-programs, Games and Moment. It is very convenient and simple to use.

Wechat encourages me to socialize more, and I can learn a lot of new knowledge and current news. I also get inspiration and ideals’

Social Dimension

Spiritual Dimension

Using WeChat make me feel catch tendency and don’t feel lonely, because everyone in China USES WeChat. You can check your friends’ moment and mood. People pay by mobile phone when they go shopping

Wechat users can communicate and socialize more efficiently. Wechat provides a more convenient and fast way of life.


APP FOR EVERYTHING


C:1 M:17 Y:8 K:0

C:3 M:27 Y:86 K:0

C:82 M:52 Y:3 K:0


C:34 M:4 Y:13 K:0

C:64 M:1 Y:31 K:0


The elements

Hand Drawing

Montserrat ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz






Chat

Payment

Moments

Games


You can use Wechat

DO EVERYTHING





OLD


NEW



Login Page

Chat Page

Welcome to Yoga Meetup

5

Hi everyone!

7

Dina Meyer

Hello

USERNAME

Stephane Moreau

Check out this Meetup with

9 hrs

Aug 19

●●●●●●●

Andi Lane

Welcome to out Kizomba

Jun 21

GET STARTED

Anson Buck

Hi Stephane

Sign up

Forgot Passwords

Feb 13


Chat Box

Discover page

Discover

Derek

Moments

Friends

Vedio

Shopping

Games

News


Moments page

Setting page

Viola x023z577@ku.edu

Viola

Payment

John Brown

Favorites My Posts Sticker Gallery 143

942

Maxime Barbosa When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us. 143

942

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