The movement of minimalism is rapidly taking over the world.
Minimalism of the 90-ies that everyone knows so well doesn’t seem to be going anywhere, and the Simple Is Better principle is only getting stronger.
We noticed that for quite a few years minimalism has been riding the popularity wave along with other, ever-changing fashion trends and styles. At the same time, it has always been relevant. The reason for that is, probably the tendency for people to simplify their interiors, wardrobes, hairdos and make up, food, leisure time, work and relationships. The focus gets shifted to the simplicity of forms and the drive to utmost clarity, simplicity, comfort and pithiness. It is elegance without any unnecessary details.
This is exactly why our issue named Minimal and Clear is following the unspoken rules of this style: it’s a clear concentration of minimalism, all extras removed, with minimum details and elegant simplicity.