issue 01
december 2020
Ambi’ance Magazine The Birth of
LA/ATL
18
n December 2011, a concept was born, and a platform implemented in a one-bedroom flat off La Brea Avenue and Pico Blvd. in Los Angeles. After working in community services for over twenty-five years, it was time to develop an aggregate of all the various entities experienced around the country. It had to be something that would not only entertain but
inform and eventually inspire. This avant-garde cocktail would
blend print social media, fashion, Hollywood entertainment, public service, standup comedy, and music into something totally different than Ebony, Jet, Essence, Sister2Sister or People magazines. The thing that set this vehicle apart from the other more established tabloids was that this would be a “People’s Magazine”. In other words, we would edify and illuminate the efforts of those creative individuals who were