ROCKET Eileen Tu:

KATIE JENSEN, Staff Writer, Mortgage Women Magazine

lightly more than 30 years ago, Eileen Tu diverged from her path to law school to get married. Casting about for a career, she fell into personal banking, where she developed a passion for helping people get into homes.

Two years later, Tu began working for what was then known as Rock Financial but would eventually become Rocket Mortgage. The company was merely another local lender with the goal of expanding its footprint beyond the Detroit area.

Then this little thing called the World Wide Web came along. She went from local lender to internet pioneer.

Now Tu is vice president, product development and credit policy at Detroit-based Rocket Mortgage. Tu had no idea what she was in for when she interviewed 30 years ago with Rock Financial, a midsized but growing lender. Unlike her previous job with Sterling Bank, the Rock team needed creative minds, new ideas, and fresh eyes to help the company grow.

Quirky Idea

One quirky, new idea that Rock Financial is famously known for creating is