1 minute read

Poonkuzhali (Jennifer) Vallinayagam

Chief Operating Officer

SUN WEST MORTGAGE COMPANY, INC.

Buena Park, Calif.

What factors impact a woman’s ability to lead others?

Women need to be confident in their abilities. To be a strong leader, we must be proud of who we are and what we have achieved. Many women feel like imposters and fear they’ll be exposed. Be who you are and own your achievements. When people see a strong, confident, and happy leader, people will follow, regardless of gender.

What advice would you give to those just getting started in the mortgage industry?

1. Be yourself.

2. Be patient and listen to everything your customer has to say.

3. Don’t be afraid to ask questions.

4. Put yourself in the borrower’s shoes every time you work with them.

5. Be content and happy with whatever you are doing.

What’s changed for you the most since you joined the mortgage industry?

Technology and the way we utilize it. Everything is digitized, closing is fast, and borrowers are able to sign digitally. Sun West’s introduction of artificial intelligence software and empathetic technology has enabled us to provide reliable, consistent, and fast service to our customers.

What significant changes would you like to see from the mortgage industry in 2023?

The mortgage industry has a way to go in terms of equal customer service. It is easy to lend to customers with high net worth and income, but more lenders need to reach borrowers with bad credit or financial mishaps and guide them through the homebuying process.

What has been your biggest accomplishment as a mortgage professional?

Being able to deliver consistent, reliable, and fast service to all customers regardless of gender, race, life events, and financial status. We have been able to achieve equality in customer service through our technology.

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