AMC Catalogue revised (2015-03) by AMC Cookware

Product

Catalogue

Consultant centre Botswana

Windhoek

Namibia

Potchefstroom

Glenvista

C o n Tac t d e ta i l s

Durban Chatsworth

Mthatha

East London Atlantis Parow Lansdowne

Port Elizabeth

FREE DELIVERY Western Cape • Goodwood • Lansdowne • Lansdowne (AMC Support Centre) arow P • Atlantis (AMC Factory)

Eastern Cape • East London • Mthatha Port Elizabeth Butterworth Gelvandale

• Pietermaritzburg • Queensburgh • Westville Ballito Hatton Estate Pinetown

Mpumalanga • Nelspruit

Limpopo • Polokwane

• Glenvista • Lenasia • Pretoria Pretoria-North

• Randburg R oodepoort S outhdale • Soweto Bramley Vaalpark

• Potchefstroom

Kwa-Zulu Natal

Klerksdorp

hatsworth C • Durban North

• Alberton • Centurion • East Rand

Free State

Printed 03/2015

Namibia Windhoek

Botswana Gabarone

North West

Gauteng

• Musgrave

Anywhere in South Africa and Namibia

• Bloemfontein

KEY • Factory • Area/ Regional Centre Provincial/District Centre Home Base Sales Centres

CONTACT Details AMC SUPPORT CENTRE: 086 1111 262 SALES CENTRES

CENTRE MANAGER

CELL NUMBER

TEL. NUMBER

FAX NUMBER

WESTERN CAPE Goodwood

Shaheed Johaadien

082 700 4796

021 591 4228

021 591 4229

goodwood@amcsa co.za

Lansdowne

Farieda Parker

083 250 7860

021 763 5490

021 763 5489

lansdowne@amcsa.co.za

Parow

Jason Anthony

072 769 4929

021 930 1880

021 930 1886

parow@amcsa.co.za

eASTERN CAPE East London

Tandie Sesani

082 593 3960

043 726 8745

043 726 5777

eastlondon@amcsa.co.za

Mthatha

Zuki Gqabu

083 770 0934

047 531 1943

047 531 1958

mthatha@amcsa.co.za

Port Elizabeth

Xoliswa Mbaza

084 624 9979

041 374 0030

041 374 1909

portelizabeth@amcsa.co.za

Alberton

Shanine Pieters

082 455 9927

011 907 8813

011 907 9048

alberton@amcsa.co.za

Bloemfontein

Nomvo Bam

072 682 7645

051 447 4473

051 447 0440

bloemfontein@amcsa.co.za

Centurion

Antoinette Mc Mullin

083 389 4928

012 653 7244

012 653 5894

centurion@amcsa.co.za

Potchefstroom

Essie Davids

082 526 8262

018 294 3369

018 294 3054

potchefstroom@amcsa.co.za

Lenasia

Rupesh Budia

082 675 7591

011 852 3807

011 852 3200

lenasia@amcsa.co.za

East Rand

Ellen Fourie

082 854 2757

011 826 4584

011 826 4587

eastrand@amcsa.co.za

Nelspruit

Timothy Mashaba

080 505 1450

013 752 6644

013 752 5311

nelspruit@amcsa.co.za

Glenvista

Vino Chibabhai

082 445 8249

011 682 2520

011 682 2558

glenvista@amcsa.co.za

Polokwane

Reginah Setati

083 591 1142

015 291 4463

015 291 4470

polokwane@amcsa.co.za

Pretoria

Jemina Mookeng

076 350 5127

012 440 2236

012 440 9728

pretoria@amcsa.co.za

Pretoria North

Kate Makubu

072 766 8190

012 546 4745

012 546 4753

pretorianorth@amcsa.co.za

Randburg

Tuks Dabula

072 108 1901

011 886 8998

011 886 8339

randburg@amcsa.co.za

Roodepoort

Jenny Potgieter

083 654 4133

011 768 6842

011 768 2640

roodepoort@amcsa.co.za

Southdale

Leslie Chabalala

082 478 2459

011 680 1775

011 680 2978

southdale@amcsa.co.za

Soweto

Penny Nteleki

083 392 0300

011 980 4022

011 980 4004

soweto@amcsa.co.za

kWAZULU-NATAL Chatsworth

Reetha Singh

083 555 0443

031 401 3420

031 401 2960

chatsworth@amcsa.co.za

Durban North

Vasie Naik

084 208 5674

031 564 9554

031 564 9550

durbannorth@amcsa.co.za

Musgrave

Romona Naidoo

084 303 1224

031 201 9587

031 201 5332

musgrave@amcsa.co.za

Pietermaritzburg

Marilyn Collop

082 723 0630

033 345 7250

033 342 5167

pietermaritzburg@amcsa.co.za

Queensburgh

Lutfiya Khan

083 234 1316

031 463 1925

031 463 1979

queensburgh@amcsa.co.za

Westville

Thokozile Chiliza

082 423 1147

031 226 4415

031 266 4411

westville@amcsa.co.za

hOME BASES Ballito

Zodwa Nyawo

083 543 7194

031 366 6755

086 225 5877

zodwanyawo@gmail.com

Bramley

Naomi Mmamaile

082 415 0845

011 887 4351

011 887 5359

naomi.mmamaile@amcsa.co.za

Butterworth

Nomgqibelo Ndzotyana

078 337 3599

043 762 3493

043 726 5777

gqigqi123@gmail.com

Gelvandale

Sylvia Haricombe

084 815 2667

041 452 4094

041 374 1909

sylviaharicombe1@gmail.com

Gabarone

Mmatalenta Maphosa

00267 7430 0152

00267 533 2107

00267 530 0727

tillymaphosa@gmail.com

Hatton Estate

Jabu Dlamini

073 212 2428

031 240 3600

086 548 2278

jabudlamini25@gmail.com

Klerksdorp

Susan Fick

071 567 7737

018 462 5954

018 462 5701

susanfick8@gmail.com

Pinetown

Khanyisile Mbatha

082 620 1188

031 701 8702

031 266 4411

khanyimbatha@gmail.com

Vaalpark

Suraya Holt

082 367 1616

016 973 8317

011 680 1775

suraya.holt786@gmail.com

Windhoek

Ria Langenhoven

081 385 5635

09264 6122 4973

012 440 9728

amc.nam@iway.na

c o n tac t d e ta i l s

gAUTENG

CONTENTS 01

Welcome

C o n TENTS

Recipe: Mutton curry bunny chow

Recipe: butternut bobotie

AMC Show set

AMC Lifestyle Products

product knowledge

About AMC

Cookware systems

Cookware Combos: (cont.)

Flux induction cooker, new urn & cutlery

Accessories

demonstration quick guide

Your free gifts

Colour visiotherms速

AMC Production

Repolishing service

Recipe: Boeber

features of AMC

Recipe: Mieliepap

AMC Gourmet Range

Brand ambassadors

Getting started

AMC Lifetime guarantee

Cookware Combos

Cookware Combos: (cont.)

Amc Cookware specifications

Frequently asked questions by customers

Welcome to AMC A warm welcome to AMC! It is a privilege and a pleasure to have you on board, and I hope you will find great value in the opportunity, friendships and joy that AMC has to offer.

With AMC you can:

• Join for a nominal fee. If you make your first sale within 2 months of registering, your initial start-up fee will be refunded.

• Earn money in your own time. With AMC you can work part time or full time, on your own schedule depending on your needs.

• Work flexible hours. Being your own boss makes you in charge of your time. • Sell and represent AMC with confidence. With over 40 years experience in the market, AMC Cookware is a company you can trust, for quality and support.

• Have fun while you work. A career in selling is exciting and a lot of fun – you will gain confidence, meet new people and earn great money! You will have the opportunity to travel nationally and internationally.

Are you ready to start an exceptional and exciting career in a company driven by people? Consider your training as your ticket to success in AMC. Whether you’ve joined us to just earn some extra money, or are going to be selling full time – use this catalogue to gain the knowledge and expertise to speak confidently about AMC with your customers. Now, let’s get started!

Deon van Staden National Sales Director AMC Cookware - South Africa

welcome

Work when it suits you.

about amc AMC is dedicated to supporting our customers and sales consultants in their pursuit of a better quality of life, for life. Today, AMC is one of the best known brands of cookware in the market and sold in over 36 countries worldwide. We are known and recognised for our precision designed cookware and it’s long lasting quality, that enables our customers to lead a healthier lifestyle through healthy cooking principles. AMC is also one of the most successful direct sales companies in South Africa, and has offered income earning opportunities to all South Africans for over 40 years. AMC stands for Alpha Metalcraft Corporation, our parent company that was established in 1963 in Germany, and in South Africa in 1968. In 1972 AMC South Africa began manufacturing locally, under license to AMC International. Our technology and methods used in manufacturing has improved over the years, and we are proud to produce a world class product according to strict international guidelines.

For Quality AMC cookware is manufactured from the ﬁnest grade 18/10 stainless steel, that provides a quality we’re so conﬁdent of we guarantee it – for life. Buy AMC cookware once and never again.

Currently our company has 27 Consultant Centres nationwide that provide training, support and motivation for our consultants as well as a service to our customers. The AMC Support Centre is based in Cape Town and our factory is situated on the West Coast of the Western Cape.

about amc

Pots are pots right? So why is AMC so special? Preparing food the AMC way is based on fat-free and waterless cooking concepts. This philosophy makes it possible to prepare delicious meals using no extra (or very little) fat or oil and a minimal amount of water. AMC

is high quality, stainless steel cookware with precision design features that enable a healthier way of eating

For Design Over the past 40 years AMC has mastered the precision design of our cookware that enables waterless and fat-free cooking. The classic design is the perfect complement to any kitchen, and is now also “induction friendly”.

and preparing food with optimal nutritional value. By the way, we don’t refer to our product as pots. We sell precision designed cooking instruments.

For Versatility Our multi-cooking system enables you to roast, fry, poach,

Cooking the AMC way will: 1

E nsure that your food is full of flavour as well as essential nutrients. By cooking waterless, a minimal amount of vitamins and minerals are lost and you also don’t boil and alter the basic taste of your food.

E nsure a gentle heating process, using medium to low temperatures. This further prevents nutrient loss and also aids in easy cleaning.

The lower temperatures combined with the design of our cookware also allow you to successfully cook fat-free or with significantly reduced amounts of fats and oils essential for many modern lifestyles.

educe your electricity or gas costs in the kitchen. Using medium to low temperatures R and cooking in AMC makes a considerable difference in the amount of energy needed to cook. This is a very real concern in all South African homes!

Cooking with AMC is for life. Whether it’s a literal take on our slogan by referring to our lifetime guarantee, or that cooking the AMC way improves your diet, leading to a healthier lifestyle. We say, choose AMC – for life.

steam, braise, stew, bake and serve, all in the same units.

For Hygiene The stainless steel used to make AMC is the most hygienic material for cookware. It is non-porous, easy to clean, does not rust and won’t release metals into the food, making AMC an excellent choice in cookware.

your FREE GIFTs For Health With AMC, preparing healthy meals for your family is easy. You’ll use less fats, oils and salts while cooking, a basic dietary guideline we all should follow. This is especially beneﬁcial to those with health conditions such as high cholesterol, heart disease and diabetes.

For Savings By cooking the AMC way, you’ll save money by using up to 40% less of the electricity usage of your stove. You’ll spend less on groceries by

The AMC Cook’s Book is a recipe book as well as an instruction book which helps you to use and care for your AMC cookware easily and correctly. With over 70 fully tested delicious recipes, you'll soon be cooking the AMC Way – waterless and fat-free.

using less oils and fats during cooking. AMC is easy to clean, saving you precious time in the kitchen.

FOR Guarantee & support

AMC Silicone Oven Gloves

Our Consultants are

(a FREE pair WITH ANY GOURMET COOKWARE PURCHASED.)

passionate about AMC Cookware and are ready at a moment’s notice should you have queries regarding your purchase. Added to that we have an amazing Support Centre team dedicated to answering your calls and assisting you.

Protect your hands when removing hot cookware from the oven.

Free with certain orders. (See pricelist P11 for details.)

free gift levels

AMC Cook’s Book

Features of AMC 1

Cook smartly at the right temperature The AMC lid knob has a built-in thermometer called the Visiotherm®, which is fundamental in cooking the AMC way. Using the Visiotherm® correctly enables a gentle cooking process that requires less water, fats and oil. The lid knob includes a finger guard design, protecting fingers against a hot lid.

f e at u r e s o f a m c

Classic Cookware handles Ergonomically designed handles give a good grip and stay cool during cooking, allowing for easy handling and carrying.

Gourmet Cookware Handles Ergonomically designed stainless steel handles give a good grip and stay cool during cooking, allowing for easy handling and carrying. Cookware with these handles can also be used in the oven for finishing off a meal or grilling. Use your AMC Silicone Oven Gloves to remove from the oven.

Even heat distribution and retention The AMC “Akkutherm®” base ensures perfect heat distribution and retention, eliminating “hot-spots” and the need for a hotplate when serving. With the release of new generation cookware in 2009, AMC is also suitable for induction cookers.

Mono-cooling sides assist in the cooking process The sides of AMC units are a single layer of stainless steel that play a key role during the cooking process as “cooling zones”, keeping the cooking temperature just below boiling point and allowing food to cook gently.

A versatile lid makes cooking a pleasure A perfect–fit, weighted lid creates a water tight seal during the cooking process. The lid also has a nondrip design capturing moisture that has collected on it’s inside surface, keeping kitchen counters clean. The lid fits conveniently between the handle and rim for safe placement while adding ingredients to your meal or stirring. And finally when reversed (lid knob facing down), the lid becomes a stable serving base for your meal.

How does the Visiotherm® work? As the unit preheats, the gold indicator in the Visiotherm® will move according to the temperature inside. It indicates the ideal temperature to start frying, browning or cooking specific foods, and it shows you when the temperature is too high. View the Visiotherm® as a clock face. There are four key areas to consider as the indicator moves during cooking:

Cold unit

First red area - start cooking or reduce heat

The AMC Audiotherm® The Audiotherm® is your partner in the kitchen, keeping an eye on your cooking so you don’t have to. It will alert you when your AMC unit reaches important temperatures indicated on the Visiotherm® – first red area (time to start frying, or reduce heat), white zone (ideal temperature for longer cooking) and 2nd red area (unit too hot). Once in place, the Audiotherm® will signal an alarm when the Visiotherm’s gold indicator is aligned with the arrow on the Audiotherm®.

White zone- optimum cooking temperature

Second red area - unit too hot

Cold area

First red area

12 ‘o clock

Second red area

This indicates a cold unit, or a cold lid that was removed during cooking. Preheat your empty unit on medium to brown or sauté foods. Or place dripping wet vegetables or rice with water in your cold unit and heat over a medium temperature.

When heated over a medium temperature, this indicates the ideal heat to start browning or sautéing most foods without the addition of fat. Or you need to reduce the heat now when cooking rice or waterless vegetables.

The ideal cooking temperature is between the 12 o’ clock and 2 o’clock position, indicated by a white zone.

The unit is too hot and your food might burn. Reduce the temperature or remove the unit from the heat.

f e at u r e s o f a m c

Non-drip rim AMC cookware features a narrow design rim that is impact-resistant and designed to pour liquids without dripping.

complet the AMC system

Lifetime guarantee

Our products are well known for their lifetime guarantee, and this is without a doubt one of the main reasons why your customers will choose to invest in AMC cookware.

It is a condition that:

•

AMC cookware and serving units are made of the finest grade stainless steel.

•

All materials used in AMC cookware including handles, screws and washers are rustproof.

•

I f for any reason replacement or repair is necessary because of faulty material or workmanship, this will be done without charge. In the event of replacement under guarantee where the style of cookware is no longer in our current range, it will be replaced with the same unit from our latest range.

•

There is no time limit to this guarantee.

•

I f for any reason it is necessary to replace the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle or Urn Tap and Switch within two years of purchase because of faulty material or workmanship, this will be done without charge. Thereafter the Visiotherm®, Audiotherm®, Electric Probe, Element or Urn Tap and Switch will be replaced at 50% of the ruling retail selling price, upon presentation of the original damaged item.

•

ccidental damage: Any cookware which is accidentally damaged in whatever way will be replaced by A AMC at 50% of the ruling retail selling price.

•

Bakelite and nylon parts are guaranteed for two years.

•

The Speedcooker® rubber sealing ring is guaranteed for one year.

AMC Lifetime Guarantee

Here are the details: We offer our customers a lifetime guarantee on our cookware with the exception of the Visiotherm®, Audiotherm®, Electric Probe, Element, Speedcooker® Lid Handle, Urn Tap and Switch, Lid Knobs and Handles on the following basis:

The following is not covered by our guarantee:

•

T his guarantee does not cover consequential damage and/or loss or damage to AMC cookware should such damage be caused due to negligence or misuse.

•

egligence or misuse would refer to ignoring the care instructions for your cookware as instructed in N the AMC Cook’s Book and other AMC instruction booklets.

•

S eparation of the encapsulated base of the unit, owing to excessive overheating is not covered by this guarantee.

•

Pitting is not a result of material defect or faulty workmanship.

•

amages effected by refurbishing or repair to any of our products or our electrified units, by parties D other than AMC, except when appointed by AMC, are not covered by our guarantee.

your FREE GIFTs

Mutton curry bunny chow

Serves 6 – 8

Bunny chow, an authentic South African fast food, is made by filling a loaf of bread with delicious curry. •1 – 1.25 kg mutton – stewing meat on the bone •2 onions, chopped •2 cloves of garlic, crushed •1 0 ml each ground coriander & turmeric •1 5 ml ground cumin •1 5 ml fresh ginger, grated •2 0 ml each curry powder & dried mixed herbs •1 red chilli, chopped •1 each bay leaf & stick cinnamon •1 5 ml soy sauce

1. Heat an AMC 8 Litre Speedcooker with a normal AMC 24 cm lid over a medium temperature until the Visiotherm reaches the first red area. 2. Brown a quarter of the meat, then remove and set aside. Repeat with the rest in batches, and set aside. 3. Sauté onions and garlic until tender, add all the spices and herbs (except garam masala). Sauté for

•1 tin (400 g) chopped tomatoes

a few minutes to enhance the flavours. Add the soy sauce, tomatoes and stock. Return meat to the

•1 80 ml chicken stock

unit, stir well and seal the unit with the Speedcooker lid. Allow the indicator to reach the red level.

•1 small butternut peeled & diced •3 medium potatoes, peeled & diced

Reduce heat slightly to keep indicator at this level and cook for 20 – 25 minutes. 4. Remove unit from heat and allow cooking indicator to drop completely. Release excess steam by

•1 - 2 medium sized aubergines

pressing the red safety valve and open unit. Add the vegetables and reseal with the Speedcooker

•4 - 6 baby marrows, cut in chunks

lid. Heat over a medium temperature, allowing the indicator to rise to the green level then reduce

•3 0 ml cake flour

heat slightly and cook at this level for 10 minutes. (Alternatively cook vegetables with the normal

•1 5 ml garam masala •3 0 - 60 ml fresh coriander, chopped, or more to taste •2 - 3 loaves of bread, halved and hollowed out

AMC lid until cooked through.) 5. Remove unit from heat and allow cooking indicator to drop completely again before opening. 6. If needed, mix the flour with a little water and add to the curry. Bring to a gentle simmer and allow to thicken slightly. 7. Season curry to taste with salt and pepper, garama masala and coriander. Fill the hollowed breads with curry and serve. Alternatively, serve curry with rotis or basmati rice and sambals.

recipe

pepper to taste

• s alt and freshly ground black

Tips: If you don’t have a Speedcooker, cook the curry in an AMC 24 cm High. Cook for 1½ - 2 hours or until tender.

complet system

20 cm Low

16 cm High

24 cm Fry Pan

24 cm Roaster

C o mp l e t s y s t e m

16 cm Low

30 cm Electric Frying Pan

16 cm, 20 cm & 24 cm Kombi

Pricelist: p01 pXX Table: 1

8 litre Speedcooker

20 cm Grater & 24 cm Inset Ring

product code

20 cm High

88120

24 cm High

30 cm Super High

C o mp l e t s y s t e m

24 cm Chef’s Pan

24 cm & 20 cm Dome & Seal

24 cm & 20 cm Wire Basket

for all family sizes. Ideal cookware to equip your kitchen. Includes AMC accessories for added versatility Plus a FREE AMC Cook’s Book 4 Egg Poacher

Sucker Knob

also available as xxx Gourmet system (use code xxxxx)

universal system

20 cm Low

24 cm Roaster

24 cm High

universal system

16 cm Low

16 cm, 20 cm & 24 cm Kombi

24 cm Wire Basket

Pricelist: p01 table: 2

20 cm Wire Basket

88115

24 cm Fry Pan

24 cm Dome & Seal

20 cm Dome & Seal

20 cm High

universal system

product code

20 cm Grater & 24 cm Inset Ring

4 Egg Poacher

Cooks for 6 - 8 People

Includes AMC accessories for added versatility Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

Sucker Knob

Food for thought: ideal for medium sized families. Perfect cookware for everyday cooking

also GourmetGourmet system (use code xxxxx) also available availableasasxxx Universal system (use code 83115)

jubilee system

24 cm High

20 cm Low

20 cm Dome & Seal

Jubilee system

16 cm High

20 cm Kombi

20 cm Wire Basket

Pricelist: p01 table: 3

20 cm Grater & 24 cm Inset Ring

24 cm Wire Basket

product code

20 cm High

88113

24 cm Dome & Seal

16 cm Kombi

Jubilee system

24 cm Fry Pan

4 Egg Poacher

Sucker Knob

Cooks for 4 - 8 People

“

It was the best purchase in my whole life when I decided to switch to AMC. Mrs M. Rademeyer

”

Includes AMC accessories for added versatility Plus a FREE AMC Cook’s Book Food for thought: cook midweek meal staples such as chicken, rice and veg, as well as soups, stews and curries.

also available as Jubilee Gourmet system (use code 83113)

Junior B System

20 cm Low

junior B system

16 cm Low

20 cm Dome & Seal

4 Egg Poacher

Pricelist: p02 table: 1

24 cm Dome & Seal

20 cm Grater & 24 cm Inset Ring

product code

20 cm High

88111

junior B system

24 cm High

16 cm Kombi

20 cm Kombi

Sucker Knob

Cooks for 2 - 6 People

Includes AMC accessories for added versatility Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

20 cm Wire Basket

Food for thought: A wonderful choice to start equipping your kitchen with AMC.

also available as Junior b Gourmet system (use code 83111)

Junior A System

20 cm Low

20 cm Dome & Seal

24 cm Dome & Seal

4 Egg Poacher

20 cm Grater & 24 cm Inset Ring

junior a system

16 cm Low

Pricelist: p02 table: 2

product code

88110

24 cm Fry Pan

junior a system

20 cm High

16 cm Kombi

20 cm Kombi

Sucker Knob

Cooks for 2 - 6 People

Includes AMC accessories for added versatility Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

20 cm Wire Basket

Food for thought: the perfect gift for a newlywed couple.

also available as junior a Gourmet system (use code 83110)

Bounty system

product code

88157

20 cm High

24 cm Roaster

24 cm Dome & Seal

bounty system

16 cm High

Cooks for 1 - 4 people

Includes AMC accessories for added versatility Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book Sucker Knob Food for thought: use the 24cm dome for stack cooking, double boiling or simply a mixing and storage bowl.

also xxx Gourmet system system (use code xxxxx) alsoavailable availableasas Bounty Gourmet (use code 83157)

Pricelist: p02 pXX table: 3

colour visiotherms速

Free AMC Silicone Oven Gloves with our Gourmet Range of cookware

colour visiotherms速

The AMC Visiotherms速 are currently available in bright colours that can add an exciting flair to your kitchen. These new colours look great on our Gourmet range of cookware, fitted with stainless steel handles. When ordering from this range, you can choose your cookware with either a standard black Visiotherm速 or one of our four exciting colours. Or alternatively the lid knobs can be purchased at an AMC Sales Centre or at www.amcsa.co.za.

80778 RED

80791 ORANGE

80789 GREEN

80790 BLUE

complet system Mieliepap

Irrespective of whether you call it mieliepap, phutu, pap or bagobe - maize meal can be prepared with great success in AMC cookware. Simply follow the basic guideline in the table and instructions below. Perfect for a side, breakfast or meal and often served with chakalaka, smoor or buttermilk.

Method for fine or chunky pap:

Smooth pap:

1. Pour required amount of water, salt added, into an AMC unit.

Follow the same method as described,

Cover and heat on a medium temperature until the Visiotherm®

but stir water and maize meal well to

reaches 11 o’clock position. (Water should start to simmer.)

form a soft mixture in step 2, before

2. Add required amount of maize meal, but don’t stir. Cover

continuing to cook.

with lid and continue to cook for 5 minutes on a medium temperature. 3. Stir pap thoroughly and cover again. Reduce heat to lowest setting and simmer for 20 – 30 minutes until cooked. Stir

Consistency

Maize meal

Water

occasionally. Cooking time will vary according to quantity

Fine crumbs

1 cup

prepared. As a guide, 4 ½ cups of water and 3 cups of maize

Bigger chunks

1 cup

1 ½ cups

meal will serve 4 – 6 portions of chunky pap, and cook for

Smooth/

1 cup

2 cups

about 30 minutes.

Breakfast pap

recipe

Chakalaka

Smoor Sous

Buttermilk

83601 Premier Gourmet combo product code

24 cm Gourmet Fry Pan

o u r m2e0t1 3c o m b o 2 1 p2r e 1m i Ci eorn gTENTS

20 cm Gourmet Low

30 cm Gourmet Roaster

30 cm Gourmet Grill

Cooks for 4 - 10+ people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book and a pair of silicone oven gloves The above set is in RED but is Available in all visiotherm colours (see pg 19) Please specify colour choice on order form

30 cm Gourmet Super High

Food for thought: excellent combo for large families or festive cooking.

Pricelist: p03 table: 1

Mega Combo

product code

20 cm Low

20 cm High

24 cm Fry Pan

mega combo

16 cm Low

89508

24 cm Roaster 24 cm High Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

also available as Mega Gourmet combo (use code 83508)

Pricelist: p03 table: 2

essential combo

product code

88107

20 cm Low

24 cm Fry Pan

24 cm High

essential combo

16 cm Low

Cooks for 1 - 10 people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

30 cm Roaster

Food for thought: the 30cm roaster is ideal for entertaining, giving this combo great versatility.

also available as essential Gourmet combo (use code 83107)

Pricelist: p03 table: 3

Jumbo combo

product code

88126

Jumbo combo

30 cm Roaster

30 cm Super High

Cooking for many people

30 cm Titan

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book

Food for thought: think festive cooking, bulk cooking, catering and preserve making.

also available as jumbo Gourmet combo (use code 83126)

Pricelist: p04 table: 1

bumper Combo

product code

89514

B u mp e r c o m b o

30 cm Gourmet Grill

30 cm Roaster

Cooking for many people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book and a pair of silicone oven gloves

30 cm Super High

Food for thought: the 30cm gourmet grill allows you to place the unit, without the lid, in the oven to grill and finish a dish to perfection.

This set is available in Gourmet (use code 83602) See p26

Pricelist: p04 table: 2

83602 entertainer gourmet combo product code

e n t e r ta i n e r g o u r m e t c o m b o

30 cm Gourmet Grill

30 cm Gourmet Roaster

Cooking for many people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book and a pair of silicone oven gloves The above set is in green but is Available in all visiotherm colours (see pg 19) Please specify colour choice on order form 30 cm Gourmet Super High

Food for thought: essential for the family that loves to entertain, or for festive and bulk cooking.

Pricelist: p04 table: 3

83607 family gourmet combo product code

20 cm Gourmet Low

20 cm Gourmet High

24 cm Gourmet Fry Pan

Fa m i ly g o u r m e t c o m b o

16 cm Gourmet High

Cooks for 2 - 8 people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book and a pair of silicone oven gloves The above set is in orange but is Available in all visiotherm colours (see pg 19) Please specify colour choice on order form

24 cm Gourmet High

Food for thought: a perfect combo to equip a new kitchen. will fulfill many cooking needs.

also available as Family combo in classic cookware (use code 89512)

Pricelist: p05 table: 1

Butternut & lentil bobotie

Serves 4 - 6

• 2 onions, finely chopped

1. Preheat oven to 180°C.

• 2 cloves of garlic, crushed

2. Heat an AMC 24 cm Gourmet Fry Pan or Roaster over a medium temperature until the Visiotherm

• 10 – 15 ml freshly grated ginger • 25 ml curry powder • 2 bay leaves • 10 ml ground cumin • 15 ml ground coriander • 1 cup (250 ml) brown lentils • 500 - 600 ml vegetable or chicken stock • 600 – 700 g butternut, peeled and cut into small cubes • 20 ml smooth apricot jam • 125 ml raisins or sultanas (optional) • salt and freshly ground black pepper to taste

Topping: • 3 extra large eggs • 300 ml milk • salt & freshly ground black pepper to taste • 5 – 6 bay leaves

recipe

• 25 g slivered almonds

reaches the first red area. Brown onions for a few minutes before adding garlic, ginger and spices. Sauté for another minute or until fragrant. Add the lentils with stock to unit. Reduce heat and cook for 25 minutes or until lentils are almost tender. 3. Add butternut, jam and raisins to the lentils. Cover with lid, increase heat slightly if needed and keep a check on the Visiotherm. Cook until butternut is almost tender and then season to taste with salt and pepper. Smooth mixture down. 4. Topping: Beat together eggs and milk and season to taste. Spoon egg mixture over lentil bobotie and place bay leaves in bobotie. Scatter almonds over the top. Bake uncovered for 10 – 15 minutes or until the egg custard has set. Serve with yellow rice, chutney and sambals.

classic combo

product code

89013

20 cm High

24 cm High

30 cm Roaster

Classic combo

20 cm Low

“

Cooking for 4 - 8 people

I am enjoying cooking with my new pots and am thrilled with the results. Tricia Alcock

”

Plus a FREE AMC Cook’s Book

Food for thought: great for small dinner party entertaining.

also available as classic Gourmet combo (use code 83013)

Pricelist: p05 table: 2

chef’s combo

16 cm High

product code

89507

chef’s combo

20 cm High

24 cm Fry Pan

24 cm High

“

I shall certainly tell my friends and family that your “lifetime guarantee” is not an empty slogan! Jane Bradshaw

”

Cooks for 1 - 6 people

Plus a FREE AMC Cook’s Book

Food for thought: A great starter combo, or for smaller families. cook everyday meals with ease!

also available as chef’s Gourmet combo (use code 83507)

Pricelist: p05 table: 3

Each AMC product is taken through the manufacturing process by hand. That’s right – since 1968 we have created over 200 positions for employees in our factory who measure, cut, polish and clean the finest quality cookware you’ll find on the market – all by hand. It’s no wonder then that when you invest in AMC, you invest in quality cookware – for life.

Did you know?

AMC Production

amc Production

Great

Gourmet Our Gourmet Range of cookware just keeps growing. From our baby 16 cm Gourmet Low, we have slowly been changing as many units as possible to have a gourmet counterpart. And soon we will be introducing the 24 cm Gourmet Gigant as well as the 30 cm Gourmet Titan!

amc gourmet range

16 cm Gourmet Low

As we continue to expand this range, lets quickly run through some Gourmet basics. This range is designed for initial stovetop cooking and then if required, placing in the oven. It will waste time and electricity heating the unit from cold in the oven, using the stove is much more efficient. Preferably, don’t place in the oven with the lid on, and definitely not with a Visiotherm on. The Visiotherm is not oven safe. Using a stainless steel knob is possible, but the high shine of the lid will reflect heat and take time to heat up so it is best to avoid this. The stainless steel handles stay cool on the stove, they only get hot in the oven. On the stove the sides of the cookware stay relatively cool, keeping handles cool. Don’t forget though that the heat of the oven will make the handles incredibly hot – always remember to use your Silicone Oven Gloves to remove cookware.

NEW

24 cm Gourmet Super High

COMING SOON

24 cm Gourmet Gigant

After cooking on the stove, clean any splatter before placing cookware in the oven. The dry heat of the oven may cause any food residue on the cookware to burn on, which may be difficult to remove. Clean Gourmet cookware well after use – Classic Cleaner is your friend!

COMING SOON

30 cm Gourmet Titan

83603 elegant gourmet combo product code

elegant Gourmet combo

20 cm Gourmet Low

24 cm Gourmet Fry Pan

Cooks for 4 - 6 people

Plus a FREE AMC Cookâ&#x20AC;&#x2122;s Book and a pair of silicone oven gloves The above set is in blue but is Available in all visiotherm colours (see pg 19) Please specify colour choice on order form

30 cm Gourmet Roaster

Food for thought: a simple, no-fuss combo. Use the two smaller units for everyday cooking, and the roaster for entertaining.

also available as elegant combo in classic cookware (use code 89603)

Pricelist: p06 table: 1

Standard combo

product code

20 cm Low

20 cm High

24 cm Fry Pan

S ta n da r d c o m b o

16 cm Low

89010

“

Ek is vandag meer dankbaar vir AMC CLASSIC gehalte as in 1981 toe ek dit gekoop het.

”

Baie dankbare huisvrou

Cooks for 1 - 6 people

Plus a FREE AMC Cook’s Book

Food for thought: ideal for midweek meals for the smaller family. Think mash and meatballs, chicken or sausage.

also available as Standard Gourmet combo (use code 83010)

Pricelist: p06 table: 2

unique combo

product code

89011

Unique combo

20 cm High

24 cm High

Cooks for 4 - 8 people

28 cm Chef’s Pan

Plus a FREE AMC Cook’s Book

Food for thought: a great combo for cooking tasty pastas with sauce, frying eggs or roti’s and making simple soups or delicious curries.

Pricelist: p06 table: 3

Starter Combo

product code

89009

S ta rt e r c o m b o

16 cm High

20 cm High

Cooks for 1 - 6 people 24 cm Roaster Food for thought: an excellent combo to start your cookware collection. great for easy cooking.

also available as Starter Gourmet Combo (use code 83009)

Pricelist: p07 table: 1

Basic Combo

product code

89006

basic combo

16 cm Low

20 cm Low

Cooks for 1 - 6 people 24 cm Fry Pan Food for thought: whether youâ&#x20AC;&#x2122;re single, newlywed or a new small family, this combo will fullfill your basic kitchen needs.

also available as Basic Gourmet combo (use code 83006)

Pricelist: p07 table: 2

Show set

product code

89244

20 cm High

20 cm Low

24 cm Fry Pan

24 cm High

Cooks for 2 - 6 people

Plus a FREE AMC Cook’s Book

AMC Flux Induction Cooker

Food for thought: An everyday cooking combo for the family – Available at shows and displays.

also available as Gourmet show set (use code 89245)

Pricelist: p07 table: 3

43400 flux Induction cooker product code

1 YEAR

GUARANTEE

Food for thought: the amc flux uses electromagnetic energy to instantly heat your cookware. your cookware needs to be induction friendly to function on this. all amc cookware produced from april 2009, the new generation range, is induction friendly.

Pricelist: p09

Our 24 cm Electric Urn has been redesigned and now has a new tap and a concealed element. The Urn is a lifesaver for customers who own a business, are part of a church or who regularly host small gatherings of people! With a 7,9 litre capacity this product can easily serve 20 - 30 hot drinks in one go.

81315

new amc urn

product code

flux induction cooker

for 16 cm - 30 cm cookware units

Serve 20 - 30 hot drinks

Food for thought: Use at home when entertaining, or at family functions and big celebrations

Pricelist: p09

Impression Cutlery range 10 YEAR

4 0 i mp r e s s i o n c u t l e r y & e d g e K n i v e s

GUARANTEE

Dessert Fork

Dessert Spoon

Fork

Knife

Soup Spoon

Teaspoon

Serving Spoon

Pricelist: p08 table: 1

AMC EDGE KNIVES

product code

87070*

1 YEAR

GUARANTEE

Made from high quality stainless steel and manufactured specially for AMC, these knives are ideal for the home cook and for everyday use. Features: - Stainless steel - Forged handle * The Magnetic wall strip is an optional extra.

Paring knife 87069 Utility knife 87068

Pricelist: p08 table: 2

Carving knife 87067

Bread knife 87066

Chefâ&#x20AC;&#x2122;s knife 87065

repolishing service We know your cookware works hard, that’s why we offer a repolishing service that will put the sparkle back in your AMC at a nominal cost. Included in the cost is a replacement of your black handles and plain black lid knobs. If preferred, your AMC Visiotherm® can be replaced at 50% of the current retail selling price.

Before

repolishing service

Before

After

Before

After

“

My repolished cookware looks breathtaking - like new! I trust they will provide many more years of service and joy – thank you. Customer, Mrs. Ems Steyn

”

Simply take your cookware to the nearest AMC Sales Centre.

Repolishing charges must be paid when units are brought in.

In 4 - 6 weeks your repolished cookware will be returned directly to you, by post or delivered to your door, free of charge.

Call 086 1111 262 or visit www.amcsa.co.za to find your nearest AMC Sales Centre and put the sparkle back in your AMC cookware!

Pricelist: p08

Meet our Brand Heleen Meyer

Yudhika Sujanani

Heleen is no stranger to the AMC family. Previously the AMC home economist, she is now also one of our brand ambassadors and an independent food consultant.

Celebrity chef Yudhika Sujanani is very active in the community and on the media, and has pretty much become a household name already!

Her food styling appeals to a wide market and she is already a household name through her cookbooks, articles, demonstrations, TV work and a weekly radio insert on RSG (Radio Sonder Grense) entitled ‘Living green in the kitchen.

Yudhika has her own range of “Curry Me Home” recipe books and spices available in most retailers, makes regular appearances on TV and in print, and does all her cooking demonstrations with AMC cookware. Despite having her finger in so many pies, she’s even found the time to produce her very own cooking programme called “Sugar and Spice” - currently being shown on DSTV.

Heleen’s cooking and recipes have a strong focus on health, and therefore AMC forms and integral part of her service and offering. Whether she’s doing a cooking demonstration, developing recipes or sharing tips on the radio – she makes the most of emphasizing the benefits when cooking in AMC cookware.

This curry queen also has a big heart, and for the last few years has organized a fundraising event called “The Curry Club”, which aims to increase awareness about the needs of communities, raise funds and collect food aid.

Heleen says she has a passion for inspiring, encouraging and teaching others about healthy wholesome food, and developing recipes that are easy to cook, delicious and healthy. All done in her AMC cookware!

brand ambassadors

Whilst growing-up, the kitchen was the heart of their home and AMC became part of her family. Now she can only attest to cooking in the best cookware and cannot do without her AMC!

“

My passion lies in

inspiring, encouraging and teaching others to prepare healthy, wholesome foods – and I can’t do that

”

without my AMC!

“

In my family, the kitchen was always the heart of our home, and AMC was always a part of it!

”

ambassadors our BRAND new ambassador

The Little Pink Chef - Maryke Josling With more than 10 years’ experience as a chef, travelling and cooking around the globe, Maryke Josling decided to share her passion for great food.

Carey Boucher Erasmus Cooking was always in Carey’s future - as a child she spent hours in the kitchen as the official “bowl licker” and always dreamed of becoming a chef one day.

On returning to South Africa in 2009 she started The Little Pink Chef and ever since it has grown into a cooking studio teaching hundreds of clients each year.

Being multi-talented, Maryke not only runs the cooking studio but also offers food and wine pairings, catering and personal chef services too. Maryke uses AMC Cookware in her cooking studio and believes that cooking with AMC has improved the quality of her cooking and her classes. She is always actively promoting the benefits of AMC to her clients and is proud to be an ambassador for our brand.

“

Carey describes her food style as simple, fuss free deliciousness, and is drawn to comforting salt-of-the-earth food that brings about a bit of nostalgia.

AMC pots are my

go to cookware in my kitchen. Solid bases, no catching and easy to clean. Quality cookware makes

”

quality food.

“

AMC has really

improved the quality of my cooking classes – and even

”

my cooking!

The Little Pink Chef specialises in a wide variety of cooking classes, and even offers kiddies cooking classes which has been her fastest growing class in the last two years.

brand ambassadors

After school she studied Food science & Nutrition at Cape Technikon, specialising in recipe, product development, nutrition and food communication. She went on to work in various roles in the food industry, both in SA and the UK, but spent the bulk of her time as the Home Economist for the Pick ‘n Pay Good Food Studio. In 2013 Carey broke away from the corporate world to start her own foodie business, and now specialises in developing recipes, writing content and creating menus. She has a popular monthly mid-week meal feature in the online food magazine Crush (http://www.crushmag-online.com), and has her own food blog called ‘bits of carey’ (http://bitsofcarey.co.za).

A M C C o o kw a r e

c o o kw a r e s p e c i f i c a t i o n s

16 cm Low (Classic & Gourmet)

16 cm High (Classic & Gourmet)

16 cm Low Long Handle

16 cm High Long Handle

20 cm Roaster

Diameter

16 cm

20 cm

Height

6 cm

10.1 cm

6 cm

10.1 cm

5.7 cm

Capacity

1.1 ℓ

1.8 ℓ

1.1 ℓ

1.8 ℓ

1.6 ℓ

20 cm Low (Classic & Gourmet)

20 cm High (Classic & Gourmet)

24 cm Chef’s Pan

24 cm Fry Pan (Classic & Gourmet)

24 cm Roaster (Classic & Gourmet)

24 cm High (Classic & Gourmet)

20 cm

24 cm

7.9 cm

10.5 cm

3.8 cm

6 cm

8 cm

12 cm

2.2 ℓ

3.1 ℓ

1.3 ℓ

2.3 ℓ

3.2 ℓ

5ℓ

24 cm Super High (Classic & Gourmet)

24 cm Gigant (Classic & Gourmet)

28 cm Chef’s Pan

28 cm Wok

30 cm Skillet

30 cm Gourmet Grill

24 cm

28 cm

30 cm

14.9 cm

17.9 cm

3.9 cm

7.15 cm

3.6 cm

7 cm

6.5 ℓ

7.9 ℓ

2ℓ

2.75 ℓ

2ℓ

4.5 ℓ

30 cm Paella

30 cm Roaster (Classic & Gourmet)

30 cm Super High (Classic & Gourmet)

30 cm Titan (Classic & Gourmet)

40 cm Gourmet Roaster

6 Litre Speedcooker®

30 cm

40 cm

24 cm

7.6 cm

9.9 cm

15 cm

20 cm

12 cm

15 cm

4.5 ℓ

6.4 ℓ

10 ℓ

13.5 ℓ

14.75 ℓ

6ℓ

8 Litre Speedcooker®

8 Litre Electrospeed®

24 cm Electroroast®

24 cm Urn

30 cm Electric Frying Pan

30 cm Electroroast®

24 cm

30 cm

18 cm

8 cm

17.9 cm

5.8 cm

9.9 cm

8ℓ

3.2 ℓ

7.9 ℓ

3.5 ℓ

6.4 ℓ

30 cm Electro Super High

40 cm Electroroast®

40 cm Magnum

30 cm

40 cm

15 cm

12 cm

22.5 cm

10 ℓ

14.75 ℓ

32 ℓ

Pricelist: p09

s p e c i f i c at i o n s 16 cm Low

16 cm High Gourmet Product code: 83305

Gourmet Product code: 83304

Can cook:

• ½ cup of rice

Height:

Capacity: 1.1 Litre

This handy 16 cm unit is a must have for small amounts of food and sauces. Use for boiling eggs, steam veggies for 2 - 4 people or to create a double boiler with a 16 cm Kombi.

16 cm Low Long Handle

Product code: 80303

Height:

6 cm Product code: 80305

10.1 cm

Capacity: 1.8 Litre

A medium sized saucepan used to cook small amounts of food. Ideal for couples or a small family to prepare rice or vegetables, or create a double boiler with the 16 cm Kombi.

16 cm High Long Handle

Can cook:

• ½ cup of rice

• 1.5 cups of rice

Height:

6 cm

Capacity: 1.1 Litre

A handy unit to toast nuts and seeds and to make sauces. Use to reheat small amounts of food, steam veggies for 2 - 4 people or to boil eggs.

20 cm Roaster

Product code: 80306

10.1 cm

Capacity: 1.8 Litre

A medium sized saucepan with a convenient detachable long handle. Ideal for couples or a small family to prepare small amounts of food, or make a white sauce or custard.

20 cm Low

Gourmet Product code: 83310

c o o kw a r e s p e c i f i c a t i o n s

Product code: 80304

• 1.5 cups of rice

Can cook:

• 1 cup of rice

• 2 cups of rice

Height: Product code: 80315

Height:

5.7 cm

Capacity: 1.6 Litre

An ideal roasting unit for small families. Use for roasting small cuts of meat, cooking moderate quantities of veggies and rice, or use with a 20 cm Kombi as a double boiler.

20 cm High

Product code: 80310

7.9 cm

Capacity: 2.2 Litre

A versatile saucepan for every kitchen. Use to pot-roast small cuts of meat, cook waterless vegetables or to make rice or dhal. Combine with a 20 cm Kombi or Dome as a double boiler or poach eggs with the 4 Egg Poacher.

24 cm Chef’s Pan Gourmet Product code: 83311

Can cook: • 6 chicken pieces

Can cook:

• 6 eggs

• 2.5 cups of rice

Height:

Product code: 80359

Height:

3.8 cm

10.5 cm

Capacity: 1.3 Litre Product code: 80311

Capacity: 3.1 Litre

An ideal unit to prepare moderate amounts of soup, or cook larger amounts of rice and vegetables. Use to prepare pap for 4 - 6 people, or make curries or smaller pots of stew. Combine with accessories for various combinations.

A shallow frying pan with rounded sides, dome shaped lid and detachable long handle. Use for pan-frying meat and veg, small stir-fries, making a full fried breakfast or frying pancakes, flapjacks or roti’s.

A M C C o o kw a r e 24 cm Fry Pan

24 cm Roaster Gourmet Product code: 83320

Product code: 83321

Can cook: • 8 chicken pieces & 1.5 cups of rice

Can cook: • 6 - 8 chicken pieces & 1 cup of rice

• 1 whole chicken & veg • 6 - 8 eggs

• 6 - 8 eggs

Height:

Product code: 80320

Product code: 80321

Capacity: 2.3 Litre An essential unit in the home for frying, making pasta sauces, stews and more. Use for frying and browning meats, cooking one-dish meals, bolignaise or use with 6 Egg or 4 Egg Poacher (requires Inset ring) to poach eggs.

24 cm High

Capacity: 3.2 Litre

Ideal for pan-frying or pot-roasting meat, chicken or vegetables. Great for one-pot meals, bredies, casseroles and curries. Or use with 24 cm Dome or Kombi for double boiling.

24 cm Super High Gourmet Product code: 83322

Gourmet Product code: 83323

Can cook:

c o o kw a r e s p e c i f i c a t i o n s

8 cm

6 cm

Product code: 80322

Can cook:

• 5 cups of rice

• 500g pasta • 4 cups of rice

• 1 whole chicken & 2 cups of rice

• 1 whole chicken & veg

• 800g pasta

Height:

12 cm

Capacity: 5 Litre

An excellent unit for making soups, stews and breyani for the family. Also ideal to boil pasta, cook larger amounts of pap or use with the 24 cm Wire Basket for deep frying.

24 cm Gigant

Product code: 80323

14.9 cm

Capacity: 6.5 Litre

An excellent unit for big family pastas, soups and stews. Ideal for large casseroles or bulk cooking or making preserves, jams and chutneys.

28 cm Chef’s Pan Gourmet Product code: 83324

Can cook: • 6 cups of rice • 1 whole chicken & 2 cups of rice and veg

Can cook:

• 1 kg pasta

• 8 eggs

Height: Product code: 80324

17.9 cm

Capacity: 7.9 Litre

This big unit is perfect to use when catering for a large amount of people. Use for doubling up recipes for freezing, or making preserves, jams and chutneys.

• 8 - 10 chicken pieces

Product code: 80360

Height:

3.9 cm

Capacity: 2 Litre A shallow frying pan with rounded sides, dome shaped lid and detachable long handle. Use for pan-frying meat and veg, small stir-fries, making a full fried breakfast or frying pancakes, flapjacks or roti’s.

s p e c i f i c at i o n s 28 cm Wok

30 cm Skillet

Can cook:

• 2 cups of rice

• 8 - 10 eggs

• 6 - 8 chicken pieces Product code: 80344

Capacity: 2.75 Litre

Sauté, stir-fry or quickly toss almost anything in this unit. Ideal for stir-fries and oriental dishes, especially for small families.

30 cm Gourmet Grill

Height:

3.6 cm

Capacity: 2 Litre A shallow skillet with large base for sautéing or pan-frying. Perfect for large roti’s, frying larger amounts of chicken pieces, full breakfast fry-ups or to quickly stir-fry vegetables.

30 cm Paella

Can cook:

• 3 cups of rice

• 10 chicken pieces & 2 cups of rice

• 6 chicken pieces & 2 cups of rice

Height:

7 cm

Product code: 83351

7.6 cm

Product code: 80340

Capacity: 4.5 Litre A versatile unit to cook on the stove and then grill in the oven (without the lid). Use for cooking and then browning the top of a cottage pie, pasta or potato bake or to steam a small breyani.

30 cm Roaster

Capacity: 4.5 Litre With rounded sides and a dome shaped lid, the ideal unit for cooking perfect paellas. Also excellent for rice dishes, one-pot meals, stir-fries, soups and Oriental cooking.

30 cm Super High Gourmet Product code: 83339

Gourmet Product code: 83337

Can cook:

Product code: 80337

Can cook:

• 7 cups of rice

• 5 cups of rice

• 1.5 kg pasta

• 1 whole chicken & 2 cups rice and veg

• 20 chicken pieces & 4 cups rice and veg

Height:

9.9 cm

Capacity: 6.4 Litre

Ideal to roast a joint of meat or whole chicken, then with Gourmet place in the oven to grill to perfection. Use for large stews, casseroles or one-pot meals.

Product code: 80339

15 cm

Capacity: 10 Litre

A large unit to prepare food for big family occasions. Perfect for cooking large amounts of stock, soups or preserves and jams.

c o o kw a r e s p e c i f i c a t i o n s

7.15 cm

Height:

Product code: 80361

• 10 - 12 chicken pieces

A M C C o o kw a r e 30 cm Titan

40 cm Gourmet Roaster Gourmet Product code: 83335

Can cook: • 2 kg pasta • 8-10 cups of rice

Can cook:

• 20+ chicken pieces & rice and veg

• 2 kg/10 cups of rice • 4 whole chickens & veg

Height: Product code: 80335

20 cm

c o o kw a r e s p e c i f i c a t i o n s

6 L Speedcooker®

Height:

12 cm

Capacity: 14.75 Litre

Capacity: 13.5 Litre

An excellent choice for catering professionals or big family meals! Use to cook large amounts of food, preserves, bulk cooking for freezing or bottling or whenever you need a large unit.

Product code: 80326

Product code: 83371

Roast large quantities of food for catering or big family gatherings. Ideal for large pot-roasts with 4 whole chickens and vegetables. Or use to sauté or fry large quanities of food or make stews, breyani, or casseroles.

8 L Speedcooker®

Can cook:

• 500 g pasta

• 1 whole chicken & veg

• 4 cups of rice

• 5 cups of rice

• 8 chicken pieces & 2 cups rice

• 10 chicken pieces & 3 cups rice

Height:

15 cm

Product code: 80330

Capacity: 6 Litre The AMC 6 litre Speedcooker® is the ideal pressure cooker for smaller families, getting your cooking done in a third of the time! Use to quickly cook meals that usually require long cooking times such as samp and beans, oxtail, tripe and trotters or easily cooking legumes and tough cuts of meat.

8 L Electrospeed®

Height:

18 cm

Capacity: 8 Litre The AMC 8 litre Speedcooker® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! Use to quickly cook meals that usually require long cooking times such as samp and beans, oxtail, tripe and trotters or easily cooking legumes and tough cuts of meat.

24 cm Electroroast®

Can cook: • 5 cups of rice • 1 whole chicken • 10 chicken pieces & 3 cups of rice Product code: 80332

Height:

18 cm

Capacity: 8 Litre The AMC 8 litre Electrospeed® is the ideal pressure cooker for larger families, getting your cooking done in a third of the time! And it frees up space on your stove, uses less electricity and is easy to transport too. Use to quickly cook meals that usually require long cooking times.

Can cook: • 1 whole chicken & veg • 2.5 cups of rice Product code: 80325

Height:

8 cm

Capacity: 3.2 Litre An electric unit for a small family or home. Ideal for one-pot meals or a pot-roasted whole chicken with veg. Convenient to transport and reheat food and perfect for small kitchens.

s p e c i f i c at i o n s 30 cm Electric Frying Pan

30 cm Electroroast®

Can cook: Can cook:

• 5 cups of rice

• 1 whole chicken & veg

• 1 whole chicken & 2 cups rice and veg

• 3 cups of rice

Height:

5.8 cm

Product code: 80348

Capacity: 3.5 Litre A very popular unit! Saves on electricity and is excellent for transporting and reheating foods. Perfect to pot-roast a joint of meat with vegetables, or use for one-dish meals, stir-fries, rice dishes and casseroles or shallow-frying.

9.9 cm

Capacity: 6.4 Litre A large electric roaster with domed lid, easy to transport and ideal for pot roasting joints of meat to perfection. Also use for stews, casseroles, curries and slow cooking lamb shanks or oxtail with perfect temperature control.

24 cm Urn

c o o kw a r e s p e c i f i c a t i o n s

30 cm Electro Super High

Height:

Can cook: • 16 - 20 chicken pieces & 4 cups rice and veg • 1.5 kg of pasta • 7 cups of rice

Height: Product code: 80341

Capacity: 10 Litre

A large unit to prepare food for big family occasions - simply plug in and start cooking. Perfect for transporting and reheating food, or cooking large amounts of stock, soups or jams while keeping your stove open for other cooking.

40 cm Electroroast®

Product code: 80371

Height:

15 cm Product code: 81315

17.9 cm

Capacity: 7.9 Litre

An electric urn is essential at social events and meetings. Also perfect for large family gatherings, instead of boiling numerous kettles of water for coffee and tea.

40 cm Magnum

Can cook:

• 2 kg/10 cups of rice

• 5 kg of rice

• 4 whole chickens & veg

• 8 whole chickens

Height:

12 cm

Capacity: 14.75 Litre

Product code: 80370

22.5 cm

Capacity: 32 Litre

Perfect for a professional caterer or for large family’s with big celebrations. Can make up to 20 litres of cooked rice, cook 8 whole chickens, 12 kg of large potatoes and make soup with 10 - 12 kg vegetables.

Product code: 80345

AMC lifestyle The AMC OBO (Outdoor braai oven)

amc lifestyle products

Use the AMC Outdoor Braai Oven (OBO) to cook on the open braai. It gives your food the similar smoky flavour of a kettle braai, and cooks perfect and effortless vertical chicken.

AMC Aqua Go! With the AMC Aqua Go, quality drinking water is always within reach. • Removes 99.9% bacteria and viruses • Filters while you drink • 750 ml

30 cm Serving Tray

Filter Cartridge

30 cm Salad Server

products The AMC Vacu Seal is an ideal product for keeping food fresh!

Gravy Boat

20 cm & 24 cm Baking Tins

Soup Tureen with Ladle

24 cm Vacu Seal

amc lifestyle products

20 cm Vacu Seal

Snack dish - Set of 2

Stove Plate Covers - Set of 4

Serving Platter & Dome

30 cm Multiserver

24 cm Salad Bowl

30 cm Salad Bowl

Pricelist: p11

amc lifestyle products

AMC Kettle

AMC Aqua Go

amc lifestyle products

AMC Cooler Bag

AMC Apron (folded)

AMC OBO

30 cm Braai Server

Accessories AMC accessories are very versatile and can be a real asset in the kitchen.

Various accessories are included with the different AMC systems, but you can also purchase AMC accessories individually. On the following pages you can see our variety of Â accessories, as well as some of their uses in your Â kitchen.

The lid

Available in all AMC unit sizes

inverted lid, safe to use on counters and table tops.

b. Rest a hot lid in the handle of a unit. This prevents drip-

ping and keeps it out of reach of little fingers.

accessories

a. Serve and keep food warm on an

Wire basket

Available in 20 cm and 24 cm

a. Deep-fry or blanch in AMC.

b. Dripping oil or water - after deep-frying or blanching place Wire Basket in Dome.

Pricelist: p12

Accessories 3

Steamer

Available in 16 cm and 20 cm

a. Steamer in unit

a. â&#x20AC;&#x153;Dry fryingâ&#x20AC;?

Inset ring

One size, enables use of 20 cm grater and 4-Egg poacher in the larger 24 cm units

accessories

in a 24 cm unit with the Inset ring and 20 cm lid to avoid oil splatters while frying.

b. Stack cooking is possible using a Dome on same size unit and smaller unit on top.

Egg poacher

Available in 4 Egg (20 cm) or 6 Egg (24 cm) sizes

a. 4 Egg poacher with inset ring enables use with the larger 24 cm units.

Grater

Available in 20 cm

a. Two-level cooking made possible with a grater (top level) and High unit (20 cm or 24 cm; requires Inset ring).

b. Grater with Dome for convenient grating.

accessories

Kombi

Available in 16 cm, 20 cm and 24 cm

a. Shallow double boiler

b. Shallow double boiler with lid, keeps food warm.

Dome with seal

Available in 20 cm and 24 cm

a. Increase unit capacity by using an inverted Dome and sucker knob.

b. Double boiler using Dome inside unit.

Boeber Serves 4 – 6 Boeber is a traditional Cape Malay recipe for a sweet pudding or thick creamy drink, served on the fifteenth night of Ramadan to celebrate the middle of the fast. There are many variations to this recipe, so adjust to your liking. • 50 ml sago

1. S oak sago in 200 ml of the milk for 30 minutes.

• 1.2 litres milk

2. I n an AMC 20 cm High, melt the butter over a medium

• 50 g butter • 250 ml (100 g) vermicelli, broken into shorter lengths • 4 cardamom pods, lightly crushed • 2 sticks of cinnamon • 100 ml sugar • 100 ml sultanas • 10 ml rose water or vanilla essence

recipe

• 100 ml flaked almonds, toasted

temperature. Allow the butter to bubble before adding the vermicelli, cardamom and cinnamon. Sauté until the vermicelli is golden brown, stirring constantly and being careful not to burn the butter. 3. A dd the milk with the soaked sago and any remaining milk, along with the sugar. Reduce the heat slightly and simmer for 15 - 20 minutes or until sago is transparent. Stir occasionally to prevent it from sticking. 4. A dd the sultanas and cook for another 5 minutes until the boeber has thickened, stirring constantly. 5. O nce cooked, remove from heat, stir in rose water and top with flaked almonds.

Getting started The first thing you need to do is create a contact list. This will be your starting point for engaging with customers and building referrals through these networks. Even if you donâ&#x20AC;&#x2122;t sell to someone on your list, at least ask if they could suggest someone who may be interested in AMC cookware. Take a look at the following list of possible social groups and jot down the names of people that come to mind. Scroll through your cellphone contacts for more ideas.

Friends Name Name Name Name

Friends Name

Name

Family Name Name Name Name

Schools / clubs Name Name Name Name

neighbours Name Name Name Name

Name

g e t t i n g s ta rt e d

Name

Friends Name Name Name Name

Friends Name

g e t t i n g s ta rt e d

Name Name Name

Family Name Name Name Name

Schools / clubs Name Name Name Name

neighbours Name Name Name Name

Frequently asked questions

The AMC Cook’s Book is the ideal way to learn to cook the AMC way! The recipes cover all aspects of cooking in AMC and offer variations of each - so you’ll never have a boring meal again.

How do I cook the AMC way? (fat-free and waterless cooking)

Cooking the AMC way is about using medium to low temperatures to cook waterless and fat-free. This method of cooking is very easy, and will become second nature to you. Using the Visiotherm® ensures the best results. The four questions below will help you apply this cooking principal.

Q1a: Do I start in a preheated or cold unit? When frying or sautéing, preheat the empty unit on medium until the Visiotherm® reaches the first red area. When cooking ingredients like rice or vegetables, start in a cold unit and heat the food and unit together.

Q1b: Do I have to add any fat, oil or moisture?

Q1c: Do I cook with or without the lid? When frying food, don’t cover the unit with the lid. On the other hand when cooking food like rice or vegetables or simmering a stew, a lid is important to retain moisture.

Q1d: Do I keep the stove plate on medium or do I adjust it to a lower setting? A general rule for frying food is that no lid is required and the stove plate remains on a medium temperature. When further cooking is required, cover the unit with a lid and reduce the temperature to a lower setting to prevent overcooking.

Why is AMC so expensive?

AMC is manufactured from the highest grade imported surgical stainless steel and all products are covered by a true lifetime guarantee – how many other products can you think of that are covered for life? AMC is not mass-produced and is virtually finished by hand – this is the exceptional finish you’ll notice when compared to other brands. Furthermore we offer an extensive after-sales customer service that is dedicated to your product and service satisfaction.

How does AMC retain moisture and nutrients in food?

AMC is designed to prepare food below the boiling point of water, thereby preserving the moisture, vitamins and minerals in the food that normally gets destroyed by excessive heat.

Ask yourself whether the ingredients have sufficient fat or moisture already. Skinless chicken breasts fillets, fish and eggs will always need a little oil for frying or baking, whereas chops and bacon have sufficient fat for frying. A combination of vegetables, rinsed and cooked together, only needs the water clinging to it for the cooking process. However, potatoes or gem squash on their own will need a small amount of water.

f r e q u e n t ly a s k e d q u e s t i o n s

by customers

May I have a price list of your products?

How long is the lifetime guarantee?

Why must I pay for repairs when AMC has a lifetime guarantee?

Our price list is not a picture brochure with prices. We have an extensive price list necessary for me, the consultant, to determine which AMC products and combo’s will suit your needs best. Our products and cash prices can be viewed online, if preferred.

The lifetime guarantee has no time limit and covers any replacements or repair due to faulty material or workmanship.

The lifetime guarantee is very comprehensive – but should anything occur not covered under our guarantee (such as negligence), then it will need to be paid for by the customer.

What is the difference between AMC and the other brands (Bastille, NMC, etc.)

AMC has been in South Africa since 1968 and has for all these years (and many more to come) offered an exceptional product and service that we pride ourselves on. Our product is made of the highest quality 18/10 surgical stainless steel and is backed by a lifetime guarantee -

frequently asked questions

by customers (cont.)

and I would be disappointed if you were not confident about your purchase. You are welcome to compare our product, but please take my contact details when you have made a decision.

How do I clean my cookware to keep it looking shiny and new?

Using hot soapy water with a soft sponge will generally keep your cookware looking good. Always use a soft sponge and never a scourer or material that can scratch the cookware. Also ensure that you keep the bottom of the cookware clean. Rainbow coloured stains can occur when cooking starchy foods, and can easily be removed by wiping the stains with lemon juice or white vinegar. Straw coloured stains may occur if the unit has been overheated. These can be removed by using AMC Classic Cleaner or Chemico, which is available in supermarkets. If your units have been excessively overheated and have darker straw-coloured stains, these can be removed by sending the units to our factory for repolishing at a nominal charge. More information can be found in the Use and Care booklet.

Q8A. Can I put AMC in the dishwasher? Yes, most AMC cookware is safe to use in the dishwasher, although we recommend using regular dish washing powder and salts as apposed to the “all-in-one” solutions. Electrical units and the Speedcooker® lid should not be placed in the dishwasher.

f r e q u e n t ly a s k e d q u e s t i o n s

Can I use AMC on gas?

Yes, AMC is safe to use on gas, but remember to still work on medium to low temperatures. Don’t allow the flame to pass the base of the unit as it can burn the sides of the cookware and melt the black Bakelite handles.

Q10

Can I use AMC in the oven?

The Gourmet range of AMC has stainless steel handles. These can be used in the oven, provided that the lid has been removed.

Q11

My child is allergic to aluminium - can we still use AMC?

Yes – AMC cookware is manufactured from the highest grade surgical stainless steel. Although the base contains aluminium, it is completely encapsulated by the stainless steel. Through our unique design it is not possible for the aluminium in the base to come into contact with food cooked in the unit, and neither can the aluminium affect the stainless steel or penetrate its surrounding layer. The aluminium in the base serves to give our product it’s heat retention properties, nothing else. Therefore I can safely say that AMC is the right choice of cookware for someone allergic to aluminium.

Q12

Can I use AMC Cookware on an induction stove?

Yes absolutely. If you purchased after April 2009, you own the New Generation range of cookware. This range is induction friendly, as indicated by the “i” on the base of the unit.

Common objections by customers: Why is AMC so expensive? Response Option 1: AMC is not just “good quality cookware”. It is engineered to cook food using the healthiest method known, retaining more goodness and flavour in your meals. I know you will agree that the health of your family is priceless, therefore by using AMC you are making an investment in your family’s quality of life. Besides this, AMC cookware comes with a lifetime guarantee which means you’ll never need to buy cookware again. I would appreciate the opportunity to show you the quality of AMC in your home. You have absolutely no obligation to buy. What time would suit you best? Response Option 2: Let me ask you, why is a Mercedes so much more expensive than a Toyota? You pay more for better engineering, better performance, better sound and more in a Mercedes, because it is the best in it’s class. Now I’m not saying a Toyota is a bad car, but it is just not as good as a Mercedes, and that is the same reason why AMC is more expensive than other brands – this is the best cookware on the market.

AMC is the same as other stainless steel cookware. Response: We take pride in the quality of our cookware which is made from the finest quality 18/10 surgical stainless steel. Our Akkutherm® molecular base gives our cookware incredible heat retention properties and enables our customers to cook at low to medium temperatures, saving electricity and retaining

Product knowledge The cooking process in AMC

Steam rises from the food to the cooler sides and lid of the unit

The cooler surfaces cause condensation to occur, moisture is retained in the unit

Response: AMC saves you money each month in the form of lower electricity bills, much less oil and less shrinkage of meat. By not having AMC in your kitchen, these expenses could easily pay your monthly premium for your own set of AMC cookware. We have a very good payment plan and a variety of combinations that save you money. Let’s see if there is one to suit your pocket. If it seems your customer can truly not afford to buy now - tell them about the opportunity to sell AMC. Talk about recruiting.

I first need to talk to my husband/wife/ partner before I decide. Response: I agree with you 100% but you cannot expect your partner to make an informed decision without having seen an AMC demonstration. Let me come and show you both with absolutely no obligation, what AMC can offer you.

AMC is designed so that it is not necessary to use excessive amounts of water, oil or fat to cook or fry food. The natural moisture (water or fat) inside the food and sometimes only a little extra liquid is used for the cooking process. When heated over a medium temperature, the Akkutherm® base conducts just enough heat to transform the moisture or fat in the food to steam. The warm steam rises to the sides and lid of the unit. The steam condenses and drips down and the process repeats itself by forming steam, rising and condensing again. The moisture also forms the important water seal between the lid and unit, to prevent steam from escaping and cold air from entering the unit. Food is cooked through this ongoing process of hot steam circulating inside the unit, limiting the loss of valuable nutrients and the food is cooked in its natural moisture. That is why the unit should not be opened during the cooking process unless it is really necessary. For the best cooking results, the unit should be filled to two-thirds of its capacity. If you have to lift the lid early during the cooking process, just add 2 or 3 tablespoons of water to compensate for potential moisture loss.

Product knowledge

It’s not a priority right now/I cannot afford AMC right now.

Knowledge is king! Use this section to brush up your confidence when speaking about the AMC range of products.

food flavours. The purpose of good cookware is to cook food healthy, economically and hygienically and that is exactly what AMC does. Furthermore we have an exceptional after-sales service that ensures your product and service satisfaction. I would appreciate it if you give me the opportunity to show you and maybe some friends the quality of AMC on your stove at home.

d e m o n s t r at i o n THANK

YOU! AM C

Thank your hostess for the opportunity to demonstrate AMC.

Hi, I’m Visi, let me guide you through the demo.

d e m o n s t r at i o n q u i c k g u i d e

AMC is not sold in shops, only through demonstrations.

Cookware is found in every home, yet is often neglected.Without proper utensils you can not cook healthy, hygienically and economically.

Now begin your cooking demonstration. Ask your hostess for permission to use her kitchen.

AMC started in Germany in 1963, in South Africa in 1968 and is currently sold in over 30 countries.

Your guests are under no obligation to buy. They can simply relax and enjoy the demonstration.

AMC’s German design and highest grade materials make it the ideal cookware for healthy and economical cooking.

Wash your hands.

8 24cm AM C

Unpack cookware and show.

Heat 24 Fry Pan on MED heat.

MED

10 16cm

Chop carrots into aluminum pot.

Pot

MED

EXPLAIN

24cm reaches first red area

MED

INFO: Handles

Once brown,

Brown chicken/meat in 24 cm.

Keep on MED

16cm

place lid in handle

Golden Brown

24cm

24 cm reaches first red area.

Explain Visiotherm®. ON SPARE LID

Place cut vegetables dripping wet into 16 cm unit, heat on MED temp. When Visiotherm® reaches first red reduce heat and cook till tender (± 20 minutes).

Remove 24 cm from stove

AM C

INFO: Frying

INFO: Heat retention

Cook for ± 6min

Pot

HIGH

Boil aluminium pot with carrots on HIGH heat.

Discuss features.

18 AM C

16cm

Lifetime Guarantee

Explain guarantee.

Show combinations.

dome 20cm

quick guide Pour water from aluminium pot when carrots are ready.

TEA!

Dish up food.

INFO: Tea!

Taste procedure 1

Tasting procedure. 2

INFO: Savings

DO: Ask for plates

Allow guests to ask questions.

Hands out cards

Wash up.

Health and economy talk.

INFO: Cleaning

Cooking Mixed veg in amc: • Short cooking veg won’t overcook. • Flavours don’t mix. • No salt & sugar required. • Odours are reduced.

Demonstration Round Up The number of people who have attended your demonstration or the relationship between them, will determine how you can successfully close for sales.

Single Dem When there is possibly one purchaser of an AMC set or cookware units. 1

Close the sale

Ask for referrals

Recruit!

Group Dem When there is possibly more than one purchase of AMC sets or cookware units.

Q. W e have several payment options – cash, credit or PriceSaver. Which would suit your needs?

Q. Would you like delivery at home or work? Q. How would you like to pay the deposit? (cash, cheque or credit card?)

Book demonstrations. Ask the guests that have just seen your demonstration if they would like to host their own demonstration. Booking demonstrations are key to growing your business and opportunities for meeting interested customers. Remember – A demonstration can add value to a customer’s purchase by showing them all the benefits and features of cooking the AMC way.

Book the sales calls

Book demonstrations

Ask for referrals

Ask for referrals.

Recruit!

Ask your guests if they enjoyed your demonstration, and then if they would refer you to people they know, who may be interested to see one. Ask for their names and contact number, and be sure to remember your guest who has referred them.

Close the sale. Ask closing questions that, when answered by your customer will give you an indication of their intention to purchase:

Q. W ould you like an existing set or can we create a combination of units that would suit your needs?

Lastly, recruit! Recruiting is essential to growing your business, so make sure to tell your guests about the opportunity AMC has to offer.

d e m o n s t r at i o n q u i c k g u i d e

Ask guests to complete referral & comment card.

Referrals! Comments!

0861 111 262

021 761 5139

P.O. Box 24600, Lansdowne 7779

www.amcsa.co.za

info@amcsa.co.za