EDGE Kitchen & Bathroom Magazine Issue 24

24 www.edgemagazine-me.com

KITCHEN TRENDS

NOLTE KÜCHEN

MODERN IN DESIGN TRADITIONAL IN VALUE BATHROOM TRENDS

VILLEROY & BOCH

JOYCE - THE BATH WITH APPS A BRAND STORY

BONGIO

QUALITY MADE IN ITALY SPECIAL FILE

DHS 15

MEET THE LEADERS OF THE INDUSTRY

WAY

SNAIDERO DESIGN

Save up to

60 % water

Constant flow rate

The new concept presents a harmonious composition of a variety of precision-honed geometric lines with curving and flowing sinuous forms, fused together with unrelenting attention to detail. The designs combine contemporary style with high functionality and technology to add a special touch of harmony to your kitchen sink, bathtub, shower, bidet and washbasin

Ph: +971 24 34 654

www.kludirak.com Ph: +971 24 34 654

MAKE AN IMPACT BE INSPIRED WITH NOLTE KITCHENS

www.nolte-kitchens.com

Tripoli Est. F. Kabbara | Chadi Center | Monla street t: +961 6 211082 | f: +961 6 211083 | e: info@kabbara.me | w: www.kabbara.me

Beirut Est. F. Kabbara | Karam building | 240 Badaro street t: +961 1 381582 | f: +961 1 382265 | e: info@kabbara.me | w: www.kabbara.me

Contents 22

40

54

64 INDUSTRY NEWS 20 KOHLER A Bold New Era

22 INDEX INTERNATIONAL EXHIBITION 24 ARMANI/CASA

Opens in Dubai

Celebrates Partnership with Dubai's World-Famous Jumeirah Beach Hotel

28 IDEAL STANDARD INTERNATIONAL

Expands Its Presence in the Middle East

30 LEVER BUILDING MATERIALS

14

38 MODESK 2013 Great Bursa Meeting of the Sector

KITCHEN TRENDS 40 ERNESTOMEDA

26 GROHE

36 PORCELANOSA The Spanish Global Leader

Launches Exclusive Showroom in Abu Dhabi

Kitchens that Cut to the Quick

42 SNAIDERO DESIGN - WAY 46 NOLTE KĂœCHEN

Modern in Design, Traditional in Value

50 leicht Suspended Kitchen Furniture Open the Room

32 BOSCH HOME APPLIANCES

54 binova Techno-Logical Kitchens

34 AZULEJ Winner of Wallpaper Design Award 2013 Best Trend

58 rossana HD23 System

issue 24

February - April 2013

62

70

102

106

136

68

74

90 60 berloni B50 Kitchen Suite Italian Elegance,

Simplicity, Originality

KITCHEN APPLIANCES 62 MIELE Cooking with Gas on Glass

64 TEKA

KITCHEN TAPS 68 NEWFORM KITCHEN INTERVIEW 70 PROF. DR. FRANK RICHTER - DURAVIT 74 DAVID KOHLER - KOHLER 78 MARIO CARIMALI - CALFLEX 82 DAVID HAMILL - IDEAL STANDARD 86 SILVESTER SEGARRA - PORCELANOSA

BATHROOM TRENDS 90 IDEAGROUP 96 DURAVIT

Happy D.2 Introduces Elegance into the Bathroom

98 OASIS GROUP

The Freestyle of Frame

102 VILLEROY & BOCH - JOYCE The Bath with Apps

106 STOCCO Presents 35 - We Give New Depth to the Bathroom Area

110 ANTONIOLUPI

The Latest Addition to the Exelen Project

112 SAMO The Italian Shower Experience

116 JAQUAR At ISH Frankfurt, Germany

February - April 2013

issue 24

15

Contents 144

150

158

166 LIGHTING 142 AXO LIGHT

140

168

144 OFFICINANOVE LIGHTING

118 KALDEWEI High-Quality Work with Cult Status

BRAND OVERVIEW 122 BONGIO

BATHROOM ACCESSORIES 126 KLUDI RAK Bringing Harmony to Your Home

128 KLUDI GERMANY Kludi Fizz - Invigorating Motion

130 DELTA FAUCET Marks 58 Years of Innovation

134 SCHELL CONTROL PANELS

HOME 136 BUSNELLI 140 VERSACE

16

issue 24

February - April 2013

TILES & CERAMICS 146 AZTECA 150 MARAZZI GROUP

TECHNOLOGY 154 MOHAMMAD HODA The Managing Director of Cisco Consumer Products

EYE ON DESIGN 156 SYLVIE JOHNSON PARIS Haute Couture Creations for Furnishing and Decoration

PROPERTY HIGHLIGHTS 158 ALPINA GSTAAD Five Star Superior Hotel

DESTINATION 162 MALDIVES A Piece of Paradise

AUTOMOTIVE 166 MASERATI GRANTURISMO SPORT

162

integrated toilet and bidet

opens, flushes, closes automatically

self-cleaning wand

precision air dryer

deodorizing filter

heated seat

warming feet

ambient lighting

integral speakers

personalized settings

male sensor

water conserving

touch-screen remote

introducing the most advanced KOHLER toilet 速

Contact a Kohler representative at AL HASHIMYA BUILDING MATERIALS: ABU DHABI Khalidiya St., (Next to BMW Showroom) Villa # 5 Al Farida Investment Property P.O. Box 2222 Abu Dhabi U.A.E. Tel: +971 2 6815999 Fax:+971 2 6816009 E-mail: auhbranch@alhashimigroup.com

DUBAI Samaya Building, G Flr. (Next to Mazaya Centre) Between Interchange 1 & 2 - SZR P.O. Box 32454 Dubai U.A.E. Tel: +971 4 3211335 Fax: + 9714 3211334 E-mail: dxbbranch@alhashimigroup.com

AL AIN Al Sinaeyah (Next to Lulu Hyper Market) P.O. Box 2222 Alain U.A.E. Tel: +971 3 7610023 Fax:+971 3 7610523 E-mail: wissam@alhashimigroup.com

Editor's Letter Dear Readers, As we start a new year, new challenges and objectives are always in the pipeline for many of the industry’s leading names. A major challenge is measuring the impact and success of the latest novelties that every brand is showcasing. Few weeks and ISH, the leading trade fair for the innovative bathroom design, energy efficient heating, air conditioning technology and renewable energies will take place in Frankfurt between March 12th to March 16th, and this is where it will all start. We will be there to cover the event and discover what all those leading brands are showcasing and trendsetting for this year.

Through the pages of this issue, we compile for you a round up on the latest industry news locally, regionally and internationally.

Editor in Chief Lara Mansour Sawaya lara.m@amedadvertising.com

Exclusive interviews with the movers and shakers of the Sanitary, Tiles and Ceramics industries grace our special file. David Kohler, Frank Richter, Mario Carimali, Silvester Segara, and David Hamill talk to edge about the brand’s latest news, market insights, projects and ISH novelties.

Kitchens, Bathrooms, Tiles and Ceramics trends are what the core identity of this magazine is all about so I invite you to flip through our pages, explore and get inspired!

That’s not all, we have also selected Sama Beirut and Alpina Gstaad as our property highlights this issue. Find out more about these two luxuriously beautiful properties and why we love them.

Everybody dreams about finding heaven on earth. Edge has discovered a piece of heaven in the Maldives and we are certain you will too! If you are seeking adventure, beauty and romance, look no further as Maldives is truly the answer to all your prayers!

The Maserati GranTurismo Sport is this issue’s highlighted automotive. The luxury car boasts both performance and quality. Find out everything you ever wanted to know about it right here!

24 www.edgemagazine-me.com

KITCHEN TRENDS

NOLTE KÜCHEN

MODERN IN DESIGN TRADITIONAL IN VALUE

Enjoy the Read!

BATHROOM TRENDS

VILLEROY & BOCH

JOYCE - THE BATH WITH APPS

A BRAND STORY

BONGIO

QUALITY MADE IN ITALY

SPECIAL FILE

DHS 15

MEET THE LEADERS OF THE INDUSTRY

WAY

SNAIDERO DESIGN

Publisher: AWRAQ Publishing S.A.R.L.

Awraq Publishing S.A.R.L.

CEO: Hisham Sawaya Managing Editor: Lara Mansour Sawaya Assistant Editor: Ylova Hamdan

Kaline Center, 9'th Flr. Fouad Chehab St., Sin El Fil, Beirut Lebanon Tel: +961 1 497910/20 E-mail: info@awraqpublishing.net

Advertising: Nadine Kahaleh nadine.k@amedadvertising.com Design: Louie Carmona Luvin Santiago Henry Pascual

18

Copyright Edge © Kitchens & Bathrooms.

Material in this publication may not be reproduced in any form without the writen permission of AWRAQ PUBLISHING S.A.R.L.

issue 24

February - April 2013

MEDIA REPRESENTATIVE - U.A.E. Amed Advertising The Executive Towers D office 1301 Business Bay, Dubai - U.A.E. Tel: +971 4 4541566 Fax: +971 4 4541522 E-mail: info@amedadvertising.com

SCHELL – The better choice.

In public sanitary rooms.

• Complete systems • Cutting-edge technology

• Excellent design • Built-in efficiency

As a system specialist, SCHELL has proven that excellent design, great functionality and durable materials can be combined perfectly.

Middle East Office: SPECIALIZED SUPPLIERS FZE | Tel +971 4 8865737 info@specializedsuppliers.ae | Dubai, U.A.E. www.schell.eu

Industry news: Kohler

A BOLD NEW ERA WITH

KOHLER Kohler Co., a global leader in kitchen and bath design, has launched a bold new era for customer excellence in the Middle East through the launch of the first ever Kohler Design Center in Dubai and a new Kohler Showroom in Abu Dhabi.

With 2012 sales and orders up significantly, Kohler also unveiled a five-year strategy, which includes opening five additional showrooms in 2013 in an effort to strengthen the customer experience and general distributor network.

Kohler Design Centre; Dubai Kohler Co. President and Chief Operating Officer David Kohler made the announcement of the Design Centre alongside Sayed Al Hashimi – Chairman of Al Hashimi Group. The two-storey, 500-square-metre Kohler Design Centre in Dubai serves as an inspirational hub for specifiers, architects, consumers and designers alike to explore bold designs and displays for the kitchen and bath from Kohler’s US and European products, which appeal to Dubai’s contemporary and traditional tastes. It also includes workspace for specifiers, complete with phones, catalogues, internet connectivity and virtual design programmes.

Kohler Showroom; Abu Dhabi In Abu Dhabi, the two-storey 460-square-metre showroom displays full bathroom suites from Kohler’s traditional offering of products from the U.S. and Europe.

Its wide display of the Kohler Artist Edition collection gives the showroom an appearance of an art gallery, exhibiting these handcrafted products made by a small group of seasoned artisans in Kohler, Wisconsin in the United States. With the Middle East’s high demand for luxury, Artist Edition products can be found in many of the most gracious homes throughout the region.

The bold design featured in the Abu Dhabi showroom is balanced with watersaving products offering conservation of the world’s most precious resource without sacrificing experience. Working displays of water-conserving products include single-function rain showerheads with Katalyst technology, which injects air into each drop for a rich, luxurious spray while reducing water consumption by 20 percent. The showroom also displays the Ove, Formilia, Escale, Odela and Rêve toilets. Kohler products are expected to join the Estidama Villa Products Database in the first quarter of 2013.

20

issue 24

February - April 2013

Kohler Design Centre in Dubai

February - April 2013

issue 24

21

Industry news: Index 2013

Index international Design ExhibitIon INDEX International Design Exhibition, the leading design exhibition in the Middle East and Africa, will run its 23rd edition from 20th till 23rd May 2013 at the Dubai World Trade Centre.

With its proven record of delivering the principal business platform for the design and interiors industry, INDEX hosted 777 exhibiting companies from 46 different countries and 20,023 visitors during its 2012 edition – a seven per cent increase in comparison to 2011. In

22

issue 24

addition, exhibitors reported sales and new business orders worth more than US$223 million over the four days of the show.

This year, for the first time ever, INDEX International Design Exhibition and Office Exhibition will take place simultaneously to create the first ‘Interiors Super Show’ for the Middle East & North Africa’s architect and design community. Combined, both exhibitions will occupy more than 4,000m2 at the Dubai World Trade Centre.

February - April 2013

INDEX will cover under one roof all interior and exterior designs sectors and will be organized in nine dedicated show sectors: Furnishing; Furniture; Couture; Kitchen & Bathroom; Lighting; Objets; Outdoor Living; Surfaces & Finishes; and Textiles.

With almost one in five visitors (19 per cent) declaring it as the main area of interest, and with leading exhibiting companies such as Delta and Mac Al Gurg, the Kitchen & Bathroom show proved to be one of the most successful draws at the 2012 edition.

This year, for the first time ever, INDEX International Design Exhibition and Office Exhibition will take place simultaneously to create the first ‘Interiors Super Show’ for the Middle East & North Africa’s architect and design community.

The Office exhibition on the other hand will be focusing on commercial, healthcare, educational as well as retail fit-out sectors. INDEX will also host a programme of feature and events all related to the design industry including the popular Design Talks, a free-to-attend programme of seminar sessions; the awarding ceremony of the 5th Contemporary Majlis Design Competition; the Community Cinema, that will screen a variety of interesting short films for the architecture and design community and will be supported by the American Institute of Architects (AIA); the Artists’ Avenue, an area that will host artists and galleries with their creations; and the Boulevard D’Editeurs, an exclusive area that will showcase the premium textiles brands. The ever-popular Trend Tour will guide visitors on an informative journey across the show with stop overs at most innovative and trendy design products.

More information on INDEX International Design Exhibition and The Office Exhibition is available at www. indexexhibition.com and www.theofficeexhibition.com, or on the show’s Facebook pages www.facebook.com/ INDEXDubai and www. facebook.com/pages/TheOffice-Exhibition.

February - April 2013

issue 24

23

Industry news: Armani/Casa

Armani/Casa opens in Dubai

The Armani Group is pleased to announce the opening of the Armani/Casa store in Dubai, Al Ittihad Road, Deira.

The store, measuring 270 square metres, features four large windows at street level.

The products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – are carefully combined for their compatibility in terms of shape, material and colour, and all displayed within a bright but softly lit environment, alongside the Armani/Dada Bridge and Checkers kitchens.

The store concept creates a sophisticated and functional environment. The panels in bronze-coloured honeycomb polycarbonate, that characterise the store perimeter and partitions, are bordered by a glossy metal structure. The various store areas are elegantly distributed, and marked by black granite flooring and grating on the ceilings.

The display system for accessories consists of clear glass shelves supported by poles of full length, finished in glossy black lacquer.

Heloisa Ruiz, Fabio Canavaro

24

issue 24

February - April 2013

Omar Gargash, Samir Gargash, Fabio Canavaro

Sima Gargash & Enrica Pinetti

Fabio Canavaro, Giovanni Favilli, Matteo Pellegrini

Pamela Souza, Alena Vasilaite, Cilmara Ruiz, Heloisa Ruiz, Naveed Vakil

Abdullah Al Naeemat, Stefania Franchini, Mohammed Al Naeemat

Hisham Sultan, Samir Gargash, Ahmed Sultan

February - April 2013

issue 24

25

Industry news: Grohe

GROHE

celebrates partnership with Dubai’s world-famous Jumeirah Beach Hotel GROHE celebrates partnership with Dubai’s world-famous Jumeirah Beach Hotel GROHE, the world's leading premium brand for bathroom fittings, has announced a partnership with the five-star Jumeirah Beach Hotel in Dubai, to provide the iconic venue with luxury bathroom fittings.

The project, due to be completed in 2013, will see the GROHE Atrio range fitted in 600 rooms to compliment the design and opulence of the Jumeirah Beach Hotel – a hotel that has become synonymous with visiting celebrities and VIP’s alike. The deluxe resort boasts over 598 rooms and suites, 19 private villas, five swimming pools and 36,300 sq. ms of private beach.

GROHE Atrio, as part of the GROHE SPA™ collections, offers simple and timeless design beauty reminiscent of the belle époque period with a cosmopolitan touch. The graceful and refined cylinder shape of the product ensures comfort and pleasure with its handles and high arched spout. As with every GROHE product, the Atrio range has been designed to be as environmentally compatible as possible in order to reduce excess water consumption.

Multiple winners of the Red Dot Design Awards, GROHE’s collection is sure to be enjoyed by all who use it.

Firas Ibrahim, Regional Project Manager for GROHE in the Gulf, comments: “Being selected to provide our ergonomic fitting designs for

26

issue 24

the Jumeirah Beach Hotel is a great honour, and something we are extremely proud of.

All of the GROHE products that are being provided are characterised by our distinctive designs, while providing the users with the highest quality in available water solutions.

“We hope to offer the guests of the Jumeirah Beach Hotel

February - April 2013

an unforgettable experience in luxury and sophistication, and we look forward to the completion of the project next year.”

GROHE’s other projects in the UAE also include the fivestar Abu Dhabi Ritz Carlton, where it is the official supplier of bathroom fittings for the hotel’s 800 rooms.

© 2013 Masco Corporation of Indiana

HELLO GORGEOUS. GOOD-BYE WATER WASTER. Addison™ Bath Collection, the latest suite from Delta®, is WaterSense® labeled flowing at a maximum of 1.5 gpm, resulting in up to a 32% water savings*. The Addison suite also includes a water-efficient raincan showerhead featuring H2Okinetic Technology®, which provides an indulgent shower experience that actually conserves water. Welcome water-efficiency into your projects with the complete offering of Delta WaterSense-labeled lavatories and water-efficient showerheads. Another way that Delta is more than just a faucet.

Visit deltafaucet.com/addison or deltafaucet.com/professionals

Addison™ Bath Collection

*Computation based on comparison of faucets that have a flow rate of 2.2 gpm under ASME A112.18.1

Industry news: Ideal Standard International

Ideal Standard International

expands its presence in the Middle East, launching new product ranges Ideal Standard International, the leading bathroom solutions provider in Europe, Middle East & Africa, organised a big Launch Event for its partners, trade and the media from all over Middle East, supporting its strategic growth in the area.

A wide range of innovative new products were presented, such as the collections Strada, Connect, Simplicity, Idealrain family and Water & Energy Saving ranges, with the aim to provide the ideal solutions for the Middle East market.

The impressive set-up of the exhibition showcasing the new products confirms that technological expertise and meaningful innovation is an integral part of Ideal Standard’s DNA. All collections reflect a deep understanding of the personal and the intimate role the bathroom plays and are fully in line with the new brand identity “A Beautiful Use of Space”.

The new brand identity will be officially launched at the ISH 2013 International Exhibition, to be held in Frankfurt, March 12- 16.

“We are very excited about the potential of Ideal Standard in the Middle East market” said Mr. George Theodossiou, Managing Director of Greece, Mediterranean, Middle East & Gulf. ”We look forward to sharing with our Middle East customers the Ideal Standard’s philosophy about the new ideal

28

issue 24

bathroom solutions, which are specially designed to meet every day needs and match everyone’s budget and taste”.

Dimitra Dotsia, Marketing Manager Greece, Mediterranean, Middle East & Gulf said about the new products: “Our products incorporate innovative features in the scope of the safety of the end user, and the water and energy saving, which along with the contemporary design, are aiming to provide bathroom solutions equipped for modern day living. Each piece is the culmination of a lengthy development process, involving some of Europe’s

Mr George Theodossiou, Ideal Standard, Managing Director of Greece, Mediterranean, Middle East & Gulf

February - April 2013

Dmimitria

Ideal Standard's event in Abu Dhabi at Etihad Towers

Idealrain

Symplicity

leading designers. The result is excellent in form and function”.

Directed by the ever-changing needs, tastes and desires of consumers and designed for indulgence, refreshing, or everyday functionality, each element of the bathroom is created with the aim to make bathroom time quality time. Complete solutions and coordinated design in the bathroom is becoming one of the key elements in a consumer’s buying process which is our priority. “Our wide product range is designed to help consumers personalize their bathroom according to

their taste and needs, as well as to offer practical use of space” said David Hamill, CEO of Ideal Standard International.

As part of Ideal Standard’s commitment towards contributing positively, the company has been at the forefront of environmentally friendly innovation for over 40 years, providing the highest level of environmental sustainability in all products.

Today, the company takes an enormous step concerning water & energy saving solutions, ensuring high quality performance of all products with regards to their impact on Earth’s resources.

Connect Family

February - April 2013

issue 24

29

Industry news: Lever

LEVER

BUILDING MATERIALS

LAUNCHES EXCLUSIVE SHOWROOM in abu dhabi During the last week of January, Lever Building Materials celebrated the opening of their unique 31st Street showroom - the first showroom in the area to service the needs of the architectural and interior design industries as well as consumers. The opening took place on Wednesday 30th January in Abu Dhabi.

Industry professionals were invited to attend and view a suite of magnificently crafted products from all over the world, including leading creations by Italian manufacturers Mirage and Florim, prompting an

30

issue 24

attendance on the evening by Italian Ambassador of Abu Dhabi.

The exquisitely designed and executed showroom has taken Lever Building Materials six months to construct and artfully showcases the full range of quality products on offer. From wall-to-wall samples, bathroom finishes such as cabinets from Italian Berloni Bagno to a full range of tiles, bathroom ceramics and a spectacular collection of current trends in mosaic design, the 31st Street Lever Building Materials showroom has it all.

February - April 2013

In order to cater to the consumers’ needs, Lever building Materials has employed a team of interior designers to assist with queries and selections. Architects and contractors have the benefit of during- and after-sales technical assistance from a range of professionals.

Lever Building Materials was established in 1991 and since its inception has consistently supplied quality tiling and flooring products within the United Arab Emirates. During this time they have grown to become one of the leaders in the ceramic tile industry in the UAE. Lever Building Materials and Lever Tiles Marble & Ceramic Fixing Works aim to maintain the highest standards of quality within the industry and have acquired the certification of ISO 9001:2008 for trading as well as cutting and installation services respectively.

The exquisitely designed and executed showroom has taken Lever Building Materials six months to construct and artfully showcases the full range of quality products on offer.

February - April 2013

issue 24

31

Industry news: Bosch Home Appliances

Bosch Home Appliances unveils its ‘Care Initiative’ locally in partnership with Make-A-Wish Foundation® U.A.E.

Europe’s number one home appliances brand, Bosch, opened its first ever dedicated showroom in Abu Dhabi.

However, the celebration is double fold: while inaugurating its first showroom keeping in-line with the International Standards, the leading German brand also announced its commitment to the local community and unveiled its ‘Care Initiative’ in association with Make-A-Wish Foundation® United Arab Emirates (MAWF), which is led by President, Honorary Chairman and Lifetime Patron HH Sheikha Sheikha Bint Saif Bin Mohammad Al Nahyan and is dedicated to assisting children with life-threatening medical conditions and their families through the fulfillment of special wishes.

Bosch’s ‘Care Initiative’ is based on the global giants’ commitment to add quality to the life of consumers and the local communities it works in.

The collection of products under the ‘Care Initiative’ focuses on more hygiene, more security and more freshness for families with children. So collaborating with Make-A-Wish Foundation® United Arab Emirates renders a special touch to the entire cause.

32

issue 24

Bosch aims to support this cause by making a financial contribution of AED 50 from every sale of its ‘Care’ collection in the UAE. In addition, with every major home appliance sold from the defined ‘Care’ range, Bosch will also donate a teddy bear to the children’s foundation.

The campaign and partnership with MAWF will last till end of Dubai Shopping Festival 2013 (February 3rd, 2013).

February - April 2013

Bosch’s ‘Care Initiative’ is based on the global giants’ commitment to add quality to the life of consumers and the local communities it works in. The collection of products under the ‘Care Initiative’ focuses on more hygiene, more security and more freshness for families with children.

Classic

Modern

Contemporary www.bataldesign.com

Beirut Verdun: +961 1 804 803 Beirut Corniche Al Mazraa: +961 1 309 988 Jounieh Sahel Alma Highway: +961 9 933 113

Riyadh Takhassossi Street: +966 1 4810128 Jeddah Prince Sultan Street: +966 2 2561281 Khobar Prince Turkey Street: +966 3 8941802 KSA Number: 920 000 374

Industry news: Azulej

Based on ancient handcrafted majolica, but made of hydraulic cement with cold digital-print glazing, Patricia Urquiola's tile patters combine different, mixed-up aesthetics, including geometrical schemes and floral designs, which allow a puzzle pattern to be created in both a longitudinal and a diagonal direction

AZULEJ

wINNER OF WALLPAPER DESIGN AWARD 2013 BEST TREND

34

issue 24

February - April 2013

The Azulej collection created

by Patricia Urquiola for Ceramiche Mutina has earned the Wallpaper Design Award 2013, the famous international acknowledgement of excellence in architecture, design, fashion and lifestyle, now in its 9th edition.

The English magazine with international spread, point of reference for several branches, relies each year on a selected jury to discover what has been the best in the year just ended.

For Azulej the nomination was in the Best Trend section, and it was the confirmation of the uniqueness of this project, which proposes as a wall covering an aesthetic mix composed by geometric shapes

and floral patterns, providing an absolute creative freedom.

The concept behind this ceramic collection has materialized in a unique and surprising result, mixing materials technology and “hand-made” work, a past of ancient majolica and a future of interior design.

“It is the second time that our products receive the Wallpaper Design Award”, Massimo Orsini, Mutina’s President, says. “The first time, it was in 2011 with the collection Phenomenon by Tokujin Yoshioka and this new goal shows that the design of author is the right way to go, the winning one”.

Classic

Modern

Contemporary www.bataldesign.com

Beirut Verdun: +961 1 804 803 Beirut Corniche Al Mazraa: +961 1 309 988 Jounieh Sahel Alma Highway: +961 9 933 113

Riyadh Takhassossi Street: +966 1 4810128 Jeddah Prince Sultan Street: +966 2 2561281 Khobar Prince Turkey Street: +966 3 8941802 KSA Number: 920 000 374 February - April 2013

issue 24

35

Industry news: Porcelanosa

Porcelanosa The Spanish Global Leaders

established Porcelanosa as an international brand associated with contemporary elegance, luxury and prestige.

Porcelanosa, global leaders in the innovation, design, manufacture and distribution of tile, bath and kitchen products, has opened its first showroom in Dubai and the second in the UAE, following its launch in Abu Dhabi in 2010. The showroom is spread across 500 square meters and is located on Al Ittihad road. The showroom was inaugurated by supermodel and brand ambassador Valeria Mazza, Silvestre Segarra, Vice President of Porcelanosa Worldwide, Executive Managers of Galaxy Trading and Jose Eugenio Salarich, Spanish Ambassador to the UAE. Since being founded over 40 years ago in Castellon, Spain, Porcelanosa has become an international reference for design innovation, offering

The Porcelanosa showroom will display a variety of products ranging from elegant bathtubs, to tiles, bathroom fittings and several of its sister brands such as VENlS, GAMADECOR, SYSTEM POOL, L'ANTIC COLONIAL, BUTECH, NOKEN and CERANCO.

Top Model, Valeria Mazza

architectural and design solutions for both individual private and large-scale corporate clients. The company offers trendsetting cuttingedge designs of refinement and uncompromising quality, technologically superior products and the highest level of service. Its global reputation as Spain’s principal tile, bathroom and kitchen supplier has firmly

Galaxy Building Materials Trading L.L.C. is an Abu Dhabi based joint venture company fully owned by “Sorouh Real Estate P.J.S.C” and “Capital Investment”. The company was established in 2009 and features some of the world’s most distinguished and extensive range of designer bathroom ware, tiles and kitchen ware. The company is actively engaged in the construction field carrying out fit-out contracting, design and supplying of materials for some of the prestigious projects in Abu Dhabi in line with the government’s 2030 vision.

Galaxy’s Porcelanosa® products offers the customers with top quality, high tech kitchen furniture with a range of state of the art designs catering to the modern and contemporary designs. It provides a range of services related to all types of kitchen cabinets, wardrobes, vanities, joinery works.

Their products can be found in the most prestigious projects in the UAE in both the commercial and residential segments. Some of these projects include Gate Towers, Al Rayyana, Danat Abu Dhabi, Al Ghadheer, Watanai I & II, Al Ain & Al Silaa Villas and Al Raha Villas.

36

issue 24

February - April 2013

Hi-Line 6 design Ferruccio Laviani

AI Ittihad Road P.O. BOX 118508 Dubai United Arab Emirates T +971 (4) 2971777 www.dadaweb.it www.finasi.ae

Industry news: Great Bursa Meeting

Modesk 2013 Great Bursa Meeting of the Sector Modeks 2013, will be held between February 20-24, 2013 at Bursa International Fair and Congress Centre, will bring together leading furniture business in 6 halls and total area of 45.000 m2.

MODEKS 2013, Furniture, Decoration and Accessories Fair will be organized by Tuyap Bursa Fairs Organization Inc. in cooperation with MEDIA ANEMONE and with the support of TG Expo, Bursa Metropolitan Municipality and Bursa Chamber of Commerce and between February 20 – 24, 2013 at Bursa International Fair and Congress Center.

Modeks 2013; prepared with the aim of being the biggest fair of Anatolian in cooperation with Media Anemon, will bring together leader manufacturer furniture companies and proffessional visitors. Inegol is the center of furniture production and related industry of Turkey and at the fair, Inegol furniture companies participation will be intense. The fair will be a platform that will be presented modern, functional products and solutions needed for a contemporary social life.

38

issue 24

February - April 2013

Priceless!

Turkey produced ceramics long before the world used money.

Perfecting the art of ceramics for over 8,000 years.

Kitchen trends: Ernestomeda

40

issue 24

February - April 2013

February - April 2013

issue 24

41

Kitchen trends: Snaidero

way

Snaidero Design Way. A design with welldefined proportions, minimalist contours and a sophisticated range of finishes and colours.

These are the key concepts behind the project, which completes Snaidero's design challenge that started with Orange and continued with Code. The goal was to develop a modern, integrated commercial proposal that would distinguish itself on the market while at the same time responding fully to market demands in terms of design, quality, customisation potential and competitiveness.

WAY represents a pure and clear-cut architectural design.

The fusion of volumes and the modularity of the units are enhanced by an apparent simplicity which is built on careful attention to detail.

The main characteristic of this project is its impressively clean aesthetic and style. The design's distinguishing feature is the WAY it highlights the continuity that exists between elements.

WAY is a kitchen that has been conceived with edging in mind, and thus has a clear design, free of unnecessary accessories and decorative

42

issue 24

February - April 2013

elements. The HANDLES ADD A PERSONALISED TOUCH TO THE DESIGN aesthetic: they extend seamlessly across surfaces, highlighting the rigorous linear development of the project. In terms of materials, the handles are made from anodized aluminium alloy with a titanium finish, and they run across all of the kitchen surfaces, both on base and tall unit doors. The solid nature of the design is rounded off by aluminium profiles, which as far as the tall units are concerned, can extend horizontally as well as vertically. This is a touch of class which unfolds across the whole composition, completing and enriching it.

With its rigorous technical details, but also, and more importantly, its relaxing and

natural touch to home ambience, WAY's design aims at creating a contemporary, timeless elegance based on a continuous search for materials and finishes capable of reproducing natural atmospheres.

WAY favours finishes such as wood combined with sophisticated and yet not prevailing nuances offered in a wide variety of colours and manufacturing technologies, ranging from lacquered and metallized lacquered solutions to the innovative and exclusive mica lacquering, which gives surfaces an extremely discrete preciousness. The project dons domestic settings with both traditional and innovative materials, providing a range of over 100 door versions with different colours and finishes: a product that meets modern needs to customize spaces.

February - April 2013

issue 24

43

Kitchen trends: Snaidero

A definitely elegant look for the WAY product range with the smoked oak door with an extremely natural finish, it has the benefit of offering sophisticated colour variations obtained thanks to a SPECIAL MANUFACTURING PROCESS: smoked oak is obtained by subjecting raw oak to a special treatment that turns oak's greenish-yellow colour into a natural colour varying from light to dark brown, almost black.

The treatment consists in smoking the raw material with ammonia in special rooms where wood is subjected to the action of ammonia.

This accelerates the colour variation process, until the desired colour is obtained and highlighted by the wood's characteristics (grains), reminiscent of naturally aged oak. At the end of the treatment, a good ventilation of the wooden material removes traces of ammonia.

The wood is then processed as untreated oak and finishedpainted with a clear matt varnish with virtually no colour to maintain the natural tonality the wood has taken on and the natural colour variations of smoked wood.

44

issue 24

From a strictly design point of view, WAY's technical concept offers an EXTENSIVE LAYOUT flexibility that allows for a free and creative approach to domestic areas, thanks to the option of choosing either a horizontal profile design, expressed with reduced-height wall units and the horizontal continuity of the profiles of the base units and tall units, or a vertical profile design, suited to those who choose to make full use of space in height.

All this is possible by working with base, wall and tall units featuring custom standards that allow for endless design solutions with a great value placed on storage space because of the unit's flexibility in height and width. This is how WAY's great functionality expresses itself through full-height wall units, single-door tall units that open on to spacious larders, along with original island and peninsula arrangements.

Way's "green" vocation: a kitchen with a forward look, as

February - April 2013

its design is based on quality criteria that protect the environment by improving the quality of life inside the home. WAY uses ecofriendly wood from reserves certified by the Forest Stewardship Council (FSC), which establishes the right balance between tree-cutting and forest planting. More importantly, for the carcase of the kitchen it employs a LOW-EMISSION PANEL with wood particles with very low formaldehyde emissions –

which have been drastically reduced to less than half of the E1 European standard.

With WAY, Snaidero wanted to create a project where the rigour of the shapes and design of the storage volumes allowed to offer an ergonomic and functional kitchen whilst bearing in mind the love for a discreet form of beauty pursued through harmonious and natural combinations, for an absolute form of elegance.

Design: Arch. Federico Rossi

LUX

Follow us on

b_middleeast@bongio.it

bongio.it

Made with Swarovski速 Elements

Kitchen trends: Nolte Küchen

Nolte Küchen

Modern in Design, Traditional in Value

MANHATTAN is now available in as many as 16 décors! Lava Woodgrain and Magnolia Woodgrain are new to the family. Featuring popular natural tones and a lively structured 3D-finish, this island design was received very well when the new door variation was first introduced.

46

issue 24

February - April 2013

Quality Made in Germany from Nolte Küchen With more than 50 years of experience in kitchens and more than 80 in the production of furniture in general, Nolte stands out as one of Europe’s leading manufacturers.

They have made a name for themselves by delivering consistent high quality and innovations based on true every day demands, not simply relying on trends but rather setting them instead. Selling a high-end product with modern, next to bespoke designs Nolte Küchen are known for reliability and service in more than 50 countries worldwide.

Recent product launches include a wide range of door fronts, units and extras such as illuminated glass splash backs or lighting options that make the kitchen a place to live in. Nolte Küchen’s unique grid MATRIX 150 makes their furniture ergonomic and so flexible it even suits a living room. Every design has consistent horizontal

lines and dimensions that add up to a harmonious overall appearance. If you would like to break that up: no problem!

Why not use the Fresh Line design approach and play with shapes and colours, for example with new high-gloss front LUX and its particularly even lacquer surface available in as many as eight variants that make for eye catchers in every layout.

Whilst vibrant tones are great to add a splash of colour the natural shades and décors remain popular as well. Nolte accommodates this on-going trend with new earthy shades and lively wood décors – or the combination of both as with Lava Wood grain and Magnolia Wood grain as two new additions to the MANHATTAN range. High-gloss Magma is a new favourite from the NOVA LACK lacquer range. As for wood décors Chalet Oak is a must have for lovers of the rustic touch. Its lively grain and warm hue is now available with brand new Shaker Style door VIENNA.

A new stylish design with Nolte Küchen’s first true handle-less front, ALPHA LACK. The lacquer door is shown here in Highgloss Sahara combined with elements in wood décor Limed Moor Oak. A new cam and pin system makes it easy to create decorative space with “boxes” made from panels. Likewise, integrating light is now even more comfortable thanks to various new halogen and LED systems.

With their modular design based on the MATRIX 150 grid dimensions, Nolte kitchens fit any space. This loft holds a MANHATTAN kitchen in White and Savannah Acacia, rounded off with SOFTline design elements for curved horizontal edges. The area underneath the window is ideal for a bench with storage space, a table and stools. A glass splashback with Pepper motif further enhances the cosy atmosphere.

February - April 2013

issue 24

47

Kitchen trends: Nolte Küchen For fans of the pure and minimalist ALPHA LACK could be it. This is Nolte Küchen’s first true handle-less front, with a high-gloss lacquer finish available in White, Magnolia and Sahara. Here too the appearance of the lines will always be consistent due to three door shapes and a flexible “handle” profile.

Whatever the choice may be: Nolte Küchen provide high quality throughout with premium finishes and flexible units for almost any purpose and requirement.

With as many as 18 colour coordinated car cases featuring the same décor inside and out instead of plain white,

Nolte Küchen pay attention to details that make for comfort and well-being. This also includes production.

Nolte Küchen hold both FSC® and PEFC™ certification and produce solely with green energy from hydroelectric power.

With more than 100 fronts and even more door variations Nolte Küchen provide a solid foundation for contemporary kitchens suiting every taste and demand. The flexible furniture can be made to fit just any room size – with lots of storage space and comfort on top. Creativity is the key to designing individual living space.

High-gloss lacquer front NOVA LACK in warm beige Sahara is combined here with MANHATTAN in wood décor Oak Smoky Silver. Low units provide extra storage space and a seating area that joins the kitchen to the living room.

48

issue 24

February - April 2013

Glass remains a trend material. This kitchen with GLAS TEC PLUS door fronts in Highgloss White and High-gloss Night Black also features new open shelves.

Further enhanced with lighting, these underline Nolte’s unique MATRIX 150 grid measurements for a truly harmonious appearance.

Abu Dhabi Showroom - UAE P.O. Box 44423 Tel: +971 2 4914466 Fax: +971 2 4914665 Email: info@leverbm.ae Dubai - UAE P.O. Box 10870 Tel: +971 4 3339060 Fax: +971 4 3339061 Email: info@leverbm.ae

Architechtural Ceramics.

Turnkey Provider.

Kitchen trends: Leicht

LEICHT CLASSIC-FS | TOPOS

Suspended kitchen furniture open the room

A floor unit run suspended from the wall, a long isle on gliders the furniture in this kitchen seems to float. Everything appears light and airy, the room is open and generous in appearance.

The floor units are suspended from a pre-installed support fixing. The bearing capacity per fixing is approximately 300 kg.

Cupboards of up to 100 cm width, 58 cm depth and 40 or 66 cm height can be fixed to suitable solid walls.

50

issue 24

February - April 2013

The combination of two programmes – the oak front TOPOS in a new, particularly natural and strikingly brushed “copper oak” colour and the plain coloured “Classic-FS” in “sahara” – allows the deliberate emphasis of horizontal and vertical lines.

The illuminated shelf unit provides a vertical break from the tall units. The long shape of the isle is additionally emphasised through the colour contrast of the horizontally inserted, illuminated shelf elements.

February - April 2013

issue 24

51

Kitchen trends: Leicht The wall suspended floor unit run in “copper oak” is horizontally emphasised through colour contrasting wall units. Here, the stateof-the-art recirculating “plasmaNorm®-extractor, with edge suction facility, is barely visible.

The niche is clad in front material. Here the exclusive “Modo”-niche system from LEICHT is fitted with integrated fixtures for cooking utensils and swivelling light elements. It blends perfectly with this modern but homely kitchen design with its strong horizontal alignment, its sharp arrangement and puristic form language.

The new ceramic worktops just 1 cm thick, with a robust, matt textured surface, are a fitting addition. A particularly attractive feature is the seamlessly built-under sink made of worktop material.

52

issue 24

February - April 2013

Product designed by Sottsass Associati • www.kaldewei.com

The epiTomeconoduo of– made elegance in germany.

Founded in 1918 in Germany, Kaldewei baths and shower trays are meticulously crafted in precious Kaldewei steel-enamel 3.5 mm.

As the style icon in bathroom design, with an ecologically friendly material philosophy, Kaldewei creates products with lasting value and was named “Brand of the Century” in Germany. Design with an aesthetic aura of sensuousness: extravagant, ergonomic, elegant. Every detail formed to perfection. Conoduo with its enamelled waste cover – with a 30-year guarantee.

30 yEARS GuARAntEE

SCRAtChPRooF

ChEMiCAl RESiStAnt

liGhtFASt

hEAt RESiStAnt

iMPACt RESiStAnt

SuStAinABlE

hyGiEniC

Kaldewei • Mrs. Diane Ritzau-Starkmann • tel: +49 171 4933624 • e-mail: diane.ritzau-starkmann@kaldewei.de

Kitchen trends: Binova

Binova Techno-Logical Kitchens

powered car bodies, which then enhanced with in-depth knowledge of mechanics and advanced technologies. This marked the start of Binova and its story as an Umbrian company in the world of highquality kitchens.

Fifty years of research and design are the guarantee that extraordinary care is given to the choice of materials, processing techniques and production systems for Binova furnishing solutions, while

54

issue 24

close collaboration with architects and designers of renowned prestige ensure a taste for a sophisticated contemporary look that is also ergonomic and functional.

Aesthetics, which are always at the service of functionality, combine with technology leaving the right amount of space to the potential of innovation.

The company’s artisan past, inherited from the family tradition, and its constant search for quality in every detail, from the interior finishes to the raw materials, blend together perfectly in a kitchen space with simple, elegant forms.

Modular configurations, laid against the wall or arranged as an island, are placed with grace and simplicity, returning the scene to the person who lives in it as the central focus.

The space maintains a formal purity and intangible lightness where one can deftly move

February - April 2013

The story of Binova began in an artisan workshop, in 1958, in Petrignano d’Assisi.

It started with Giovanni and Francesco Bolletta, who from a very tender age learned how to work wood with precision, appreciate its qualities and recognise its spirit while working at shops of various carpenters in Assisi.

Giovanni added further to his craftsman’s skills at General Motors by acquiring specialised knowledge of high-

around amidst taste, flavours and the senses.

Always an expression of spatial continuity, the kitchen environments contribute to a household organisation that seeks to maintain the order needed for the preparation of dishes, while compactness and solidity, the heart and spirit of Binova kitchen furnishings, allow rigorously elegant Italian design to emerge in a flowing, unexpected way, guaranteeing, overall, quality unaffected by the passing of time.

Prima AV PRIMA “avant-garde” continues its own journey, an exploration of the relationship between kitchen and living area, the continuous interlacing of functions, rituals and daily needs.

Time captivates moments spent in private, with the family or extended family, in a “continuum” of interaction.

Dialogue could define a “Spatial Presence”, well established within an open home that is no longer afraid

of an informal outlook, where the perception of space is changing, no longer an extravagance permitted only to a few.

PRIMA AV once again returns to its roots, which in 1992 so deeply transformed the international kitchen system, interpreting once more this relationship between operational and functional space and the area set aside for dialogue and communication, confirming the changes and

respecting its own values at the same time.

The kitchen moves away from the walls, opening itself up to the other rooms producing a new relationship with space.

From the bottom to the top, a new architecture containing and exhibiting, highlights a virtual boundary that hides or reveals what is happening beyond.

The aerial nature of wall units is confirmed by having

them drop from the ceiling in non-structured manner and by being accessible on two sides, symmetrically or asymmetrically, and they can be dynamically changed thanks to the system of sliding doors.

The wall units confirm this dual outlook where the front merges with the back.

The new perimeter of the worktops seems to accentuate the rising horizontal surfaces and the vertical surfaces of the base units, giving weightlessness and emphasizing the aesthetics of the new, thicker doors.

February - April 2013

issue 24

55

Kitchen trends: Binova

Modus Modus: a project, a path.

Modus is the result of a quasipreliminary path that can be read in many ways. It is a kitchen that opens up toward the living room, composed of furniture and architecture.

The name “Modus” has been chosen to tell the story of this project. It refers to the modus operandi, the method, and the interpretation that can be used in the kitchen area, or everything that revolves around it. Modus is not a final destination but merely a stop on a journey that is completely new every day.

The architecture of interiors and the decorative environment Modus seeks to build a true relationship with interior architecture. It transforms a space rather than merely camouflaging it, changing the very meaning of “furnishings” into “architectural elements or components”.

Modus re-formulates the relationship between the kitchen and living room, re-defining these areas as a “living kitchen”. The series re-works the typical meaning of the kitchen and living room as environments, transforming itself into architecture by becoming a representative symbol or an elegant and essential laboratory.

56

issue 24

February - April 2013

Continua W

Wir

teka

com

I 800 TEKA

Kitchen appliances made with German precision

O ve n s

|

M i c rowa ve s

|

Hobs

|

C o o ke r H o o d s | Refrigerator s | Di s hwa s her s

|

Wa s hi ng Machi nes | S i nks a nd Mixer s

Teka K端chentechnik, Bin Khedia Center, Al Garhoud, P.O. Box 35142, Dubai UAE. Office Tel.: +9714-2833047, Fax: +9714-2833048. Showroom Tel.: +9714-2822884, Fax: +9714-2833048

Te ka a p p l i a n c e s c a n b e fo u n d t h ro u g h o u r exc l u s i ve n et wo r k of Au t h o r i ze d D e a l e r s i n t h e UA E.

Kitchen trends: Rossana

Rossana

HD23 system In the kitchen field, Rossana, from over fifty years, is synonymous of high range product, contemporary design, technological research, quality without compromises, and is, over every fashion, interpreter and protagonist of the contemporary kitchen: taste for the technology, the extreme ratiocination, the search of the ergonomics, of

the functionalities and of the potentialities of the materials, but also desire to explore and to interpret lifestyle changes, answering to new orientations and new demands.

Massimo Castagna reconsiders and develops the basic typology of the contemporary kitchen realizing an original and innovative project that

goes over the concept of kitchen characterized by the door: The new project foresees base units with a low plinth and a big volumetry offering a great storage space, completed by many special components that, as objects, can be combined to the composition of the base units proposing new meanings and functionality with a high

degree of personalization. No longer thought of as a single block kitchen coordinated but as free aggregation of individual items.

Five different types of tops and snack table, four families of wall units, two special sinks, two special extractor hoods, an open container system and a column system. Are only some of the elements composing the HD23 system. “Moto perpetuo� design is a continuous, unstoppable ferment of research and renewal, a plot in which everything changes and recreates the evolution of our lifestyles and the necessities of our living spaces, is the mirror of our life.

58

issue 24

February - April 2013

TECHNICAL DATA Carcase in low formaldehyde content particleboard, with low plinth configuration and high capacity. Finished in neutral grey melamine and complete with dustproof edging, adjustable feet and aluminium kickboard in glossy aluminium, burnishedbrasscoated aluminium and mat or glossy lacquered aluminium finishes. 23 mm thick door in: wood finish melamine 22 mm thick, highly resistant mat lacquer, acrylic gloss lacquer, with brushed finish on 1 side, brushed polyester gloss lacquer, wood with stined oak or Canaletto walnut finish. The HD23 kitchen system is available with three different opening systems: external handle with stainless steel finish, horizontal groove, “incasso� handle. Panels with dampened, silent blumotion closing system.

February - April 2013

issue 24

59

Kitchen trends: Berloni

berloni

B 50 kitchen suite Italian elegance, simplicity, originality B 50 kitchen suite, designed by Studio Telemaco, reflects the versatility and immediacy of contemporary living.

BERLONI, the historic Pesarobased company - founded in 1960 - proposes the B 50 as a kitchen model that can be perfectly integrated into a metropolitan living system. This room, in short, can be de-structured and recomposed following the horizontal lines of the kitchen that, by playing with shapes and cavities, achieve an effect of visual lengthening of the composition. The environment is perceived to be larger, thanks to the wider dimensions of the front part and the view of the kitchen in overall terms.

The huge range of possible combinations, in terms of materials and colours, makes B 50 a perfect model for anyone seeking to combine the sophistication of bright reflections on lacquered surfaces with the tactile sensation of wood veneer with relief veining. Different colours and textures combine harmoniously to create the most subjective versions of the B 50 model. Endless interpretations of infinite possible sensitivities in interpreting contemporary life styles.

From a functional point of view, one of the characteristic features of the new B 50 kitchen by Berloni is the

60

issue 24

B 50 Kitchen

door opening system and accessibility to the various containers. In short, it is possible to choose between normal handles and socalled “hollow hand grip” or “flat hand grip” profiles, that ensure a built-in effect whereby the opening system is virtually invisible.

of minimalist taste, noble materials such as wood and refined details such as mirror-finished lacquered and opaque colours. A formal, perfectly balanced synthesis intended to satisfy a wish for customisation and the desire for unique and original

The B 50 is an authentic horizontal interpretation of the kitchen, articulated by rational and essential compositional elements, ideal for enjoying a balanced dialogue between “open” portions and solid surfaces, in a space that perfectly interprets the most strongly felt needs in postmodern living.

The apparently neutral outlines of the B 50 kitchen emerge as the expression

February - April 2013

B 50 Kitchen

responses to individual requirements. Berloni cleverly blends emotion, passion and innovation with the common denominator of great Italian traditions to offer its clients eclectic and exclusive design as the point of ideal intersection between past and future.

Kitchen appliances: Miele

Miele

Cooking with gas on glass

Asians, Americans, Australians and Southern Europeans have, at first glance, little in common. When it comes to cooking, though, they are in general agreement on their preference for cooking with gas. And now, Miele is proud to present a new generation of gas hobs with a ceramic glass surround for the world market. An attractive design, easy-to-clean pot rests and a formidable collection of safety features put these models fairly and squarely in the premium segment.

A special feature of the new hob units is the fact that the gas burners and the pot rests sit on a ceramic glass surround. This 'gas-on-glass' principle is both aesthetically pleasing and offers eminently practical benefits. Although each gas burner is assigned its own removable pot rest, the arrangement of the individual

62

issue 24

February - April 2013

pot rests creates a smooth, even surface across which users can slide pots and pans.

After cooking, the individual enamelled cast-iron rests are simple to remove, ensuring ease of access to the ceramic surface below for cleaning.

And at Miele, the pot rests are dishwasher-proof. Spillages, greasy splashes and caked-on food residue no longer need be cleaned off by hand.

And when it comes to the controls for its gas hobs, Miele uses high-end rotary knobs made from solid metal. All gas hobs come as standard with the GasStop safety feature which automatically terminates the flow of gas when the flame is extinguished. GasStop&ReStart and QuickStart (availability depends on models) are further key safety and convenience features. A flame put out by a draught or a

food spillage is immediately detected by the electronic controls, which automatically initiate attempts to reignite the flame. If these attempts prove unsuccessful, the gas supply is shut off (GasStop&ReStart). On models featuring QuickStart, the metal knobs no longer need to be pressed and held: simply turning and releasing the knob automatically ignites the burner. Depending on their feature set, the new models also sport a minute minder and 'hot-to-the-touch' and residual heat indicators. In the case of the latter, a red LED indicator above the knob indicates that a burner is

switched on. Once switched off, the same LED indicates the presence of residual heat.

High-end models also feature a convenient switch-off device.

Should the door or telephone ring when several burners are in operation, all rings can be turned off at the touch of a single button.

The range of gas-on-glass hob units comprises models of various sizes, including offerings with three, four or five burners. Burner sizes range from a small simmer burner to high-performance dual wok burners, offering the perfect output for all applications.

February - April 2013

issue 24

63

Kitchen appliances: Teka

Teka

Küchentechnik

64

Teka Küchentechnik began operations in Germany in 1924 as a manufacturer of high quality kitchen sinks.

Gradually, it increased its range to include all kitchen appliances and the brand is now manufactured in 32 factories within Europe.

like Emaar, Nakheel, Damac or Aldar are equipped with Teka kitchen appliances. The company has also developed its retail business to such an extent that 163 kitchen specialists in the UAE today sell Teka appliances, sinks and kitchen taps.

Teka has become a leader in the built-in kitchen sector of the GCC market due to the quality and innovation of its products and services. Over 220 different projects of leading property developers

“This has been possible because Teka considers these kitchen specialists as its partners and gives them full support through its excellent quality of service, efficient teamwork, high quality products and regular training

issue 24

February - April 2013

provided by Teka experts to their staff,” explains Arturo Manso, Managing Director of Teka Kuchentechnik UAE and Teka Middle East.

TEKA is strongly committed to the environment with a constant development of energy saving products in all the ranges. Amongst the new products launched recently are energy-efficient full range of ovens with eco-friendly cleaning system and low consumption induction hobs, for instance.

TEKA is strongly committed to the environment with a constant development of energy saving products in all the ranges.

February - April 2013

issue 24

65

Kitchen appliances: Teka

Teka’s priority in ensuring the highest levels of safety and satisfaction Arturo Manso Managing Director of Teka Kuchentechnik UAE and Teka Middle East

Equipped with the latest technology and design knowhow, Teka Induction hobs save 33 per cent energy thanks to an intelligent system, which automatically recognises the pan size and diameter and therefore, provide only the energy required when it is on contact with the hob.

Teka HL ovens range boasts the Hydroclean system that allows the oven to clean within 24 minutes using only steam thereby saving on energy, effort and avoiding the risk of burning, just another example of “Teka’s priority in ensuring the highest levels of safety and satisfaction,” says Manso.

Teka, which is very focussed on manufacturing and marketing welldesigned and efficient appliances, was awarded the Emirates Quality Mark (EQM) in 2011 due to the quality standards of the factories and the manufacturing processes of their appliances, being the first brand in its field with this prestigious recognition.

Treating kitchens like relegated basement is a thing of the past. Teka mission is to impart style to modern kitchens, which are the heart of our homes, with the highest quality standards. The Emirates Quality Mark is the testimony of success in this pursuit of excellence.

66

issue 24

February - April 2013

Smooth hygiene BETTE FLOOR - the original flush-to-floor, comfortable & easy care made of high-grade steel/enamel.

BETTE MIDDLE EAST, CYPRUS & NORTH AFRICA OFFICE P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 E-Mail : tapman@emirates.net.ae Website : www.tapsmore.com

bathing showering washing www.bette.de

Kitchen taps: Newform

NEWFORM KITCHEN Form, person.

A world made of sensations and perceptions. A kaleidoscope of tones that leads senses into a space that moves as though it wanted to come to light And to the light it comes when rationality fades away, body and mind light up, and first drive swimmingly runs towards an image of uncommon intensity and freshness.

Perfumes and colors, sound and tastes, strong or tender, real or imagined. Design brings to light modern experience, and increases the chances to feel the environment through the vision, the listening and the exploration of one's own places. A sort of encounter with the architecture of the room is experienced: as though the space became a kind of cloth for the body, where part of forms goes over and other is absorbed.

X-TREND The essence of design reflects the accuracy of surfaces

68

issue 24

February - April 2013

Designing kitchen taps does not just mean creating something that has an ideal image and function that satisfy most people; it rather means knowing how to make a design with a temperament that can be "relished".

The basic concept of Kitchen lines is intended to achieve a twofold objective: on the one side, rediscovering the complexity of sensations gifted by design, and on the other showing its relationship with those who experience it everyday.

Libera

meet the interviews

leaders of the industry

Professor Dr. Frank Richter

David Kohler

CHAIRMAN OF DURAVIT

PRESIDENT & CEO OF KOHLER

David Hamill CEO OF IDEAL STANDARD INTERNATIONAL

Mario Carimali

Silvester Segarra

OWNER OF CALFLEX

VICE PRESIDENT OF PORCELANOSA WORLDWIDE

Interview: Prof. Dr. Frank Richter - Duravit

Duravit Design Centre

interviews

pROFESSOR

DR. Frank Richter CHAIRMAN OF DURAVIT

70

issue 24

February - April 2013

I believe that the bathroom is more than just an area for cleaning purposes. It is a space that you enter in order to escape from the world and concentrate on yourself.

What does the bathroom mean to the consumer? What do they want to see in the bathrooms nowadays?

First of all, this is a question that an individual needs to answer for him or herself. I believe that the bathroom is more than just an area for cleaning purposes. It is a space that you enter in order to escape from the world and concentrate on yourself. It is a place where you spend time in not just because you have to but because you want to and wish to have it as a part of your daily life.

Years ago, talking about bathroom spaces was a taboo! How do you think the market and trends have been transitioning in this part of the world?

If you start with something new in a certain region, you need to convey your message and adjust to local circumstances. In this region

DuraStyle

particularly, people have an interest in high quality, innovative solutions and design. This gives them a meaning beyond the pure purpose that they serve.

In this market, we do find customer groups that are very perceptive with the bathroom concepts that we have and as time passes by with us working intensively on these topics in this area, I think we definitely came through with this message and as I said, in this region, we find customer groups that appreciate that.

What are the challenges for Duravit in this part of the world?

Well, the challenges are for example, when it comes to the specific nature of the business that we are in which

is mainly project related. Of course, last year showed some volatility. On the other hand, we have ownership structures that allow us to tackle those volatilities. We do not need to report how we are doing on a quarterly basis. We are here to stay. That gives us a very good competitive position in this market and this is how we try to overcome this challenge.

in comparison to that, I would say depending on the precise definition of the market, we are probably in the area of 3%-3.5%.

It is one of the smaller markets we are operating in but in terms of long term potential, it is great because we have the right business partners, presence and customers.

Lots of brands are going to Asia – places like China and India and also Russia as well.

Are those markets big and major markets?

Where is your biggest market in this region?

Well, this is one of our growing regions that we have for our company.

What are the incomes that you generate from this region?

If you look at Duravit as a whole – 20% is Germany being our biggest single market and

We have been in China for more than 10 years now. We have our own factory there and we are one of the leading brands. In India, we opened a factory almost 2 years ago but we have been there for longer.

So I guess, all those regions are important to us. >>

February - April 2013

issue 24

71

Interview: Prof. Dr. Frank Richter - Duravit What is the best-selling product in the region?

Without looking at numbers, I would say the Starck 3 is probably amongst the bestselling series. However, the word ‘best’ is what fulfils the needs of a certain market segment. There are many other series like Starck 1 or Esplanade that serve a different sector at a smaller scale. That does not mean they are not performing as well but they address what they are made for.

Esplanade

The interesting element for me is that we do not have to tailor our market appearance to cater to those specific countries.

For example, when it comes to the design concepts that we have, we do not make a specific product for the Chinese market or the Russian market. We deliberately do not do this because we focus on what we like to do. Our design language is architectural, minimalistic and modern. We like it and we stay with it. Even though there is always a temptation to adjust it when people question this strategy because at the end of the day, I imagine it would also be successful!

However, it would also dilute our brand, our message and our positioning. People wouldn’t know what we stand for. Clarity is a value and so is consistency!

So many brands adopt the strategy of getting a famous architect or endorsing a celebrity for their product lines. Is Duravit considering

72

issue 24

this to be in the pipeline to collaborate with a celebrity or a known face?

That’s very easy – No! Duravit is the star. The consistency of the package, the brand and its promise, the quality of the product that delivers on the brand’s expectations and the network of designers are all important aspects.

There are many ways you can collaborate with designers and firm - you can basically franchise a name and do what you want in terms of design.

This is not our way. When we work together with designers, it is an intensive co-operation that begins with our product portfolio and the white spots that we want to fill. After all the technicalities of the process, we realize that the product turns out differently from what it was intended from the design in the first place. This is why if you look at our product portfolio, you see consistency because of that reason.

February - April 2013

Before talking about novelties, let’s talk about technology.

The technology nowadays is dominating all the fields around us. Sometimes the dosage of technology is quite a big one. Do you think it scares the consumer a bit?

I believe we are careful when it comes to overusing technology in the bathrooms. However, some technology is very useful such as temperature regulation. The added value of technology should not get in the way of the customer’s experience that he or she wants to have in the bathroom.

I believe that it makes a lot of sense to have it but it is a clear added value. For us, the key is making sure that the end users have the experience that they wish to have in the

HappyD2

ISH is coming up shortly. What novelties can our readers expect to explore?

Starck 2

Important new series that on one hand side addresses

technological trends and on the other hand side are existing concepts that are grounded and proven.

One new series is the Durastyle designed my Matteo Thun.

It is the broadest series that we have now in our program in terms of ceramic pieces, furniture components etc.

It is completely new with regards to the design, flushing technology and more. There is also a new category of products between accessories and furniture for example, the accessories can be installed or you can buy it as an accessory later on. Durastyle has the same positioning with regards to value and price and comprehensiveness. It even goes beyond that! The first feedbacks from our customers have been so great!

We also have Happy D 2 which is sort of like a Happy D facelift. Happy D is a successful and timeless series and has been for many years but we created the Happy D 2

to be fundamentally new!

Last but not least, we also have an update on a furniture series – X Large that features completely new surfaces, thinner edges and more light amongst other things.

Of course, we also have a big category of Starck news too!

Where does the colour element stand as a trend today? Do you think we will be seeing more colour?

Well, if I collect my memories from the last trade fairs that I have visited, I did see some colours here and there – some light blues and reds. This has been the case before but it vanished! It is continually developing but we are not too much focused on doing so How would you assess the sanitary business for 2013?

I think, taking it all together, trends in all different markets are different. All in all, we are

prepared for a year 2013 that is not so much different from 2012. That means, we will not rely on getting lots of backwind from overall economic trends.

We will do things the way we want to, the way we are good at! If we do that, we will be successful just as in 2012. If I go into separate markets – Europe will not improve significantly however our business will still do well. If we go to China, we don’t see any weakness in the Chinese market for the segments that we are operating in. India has a lot of political challenges to overcome however business is nicely growing there and I do not expect a change.

In this region, our customers’ expectations are high for 2013 – the activity level is high so we reasonably can expect a positive development. This region has significant potential and we are doing the right things here. The brand is well perceived by the customers and it is great to be here!

How would you define Duravit?

ISH 2013 PRODUCT HIGHLIGHTS

How would you define luxury?

Luxury is to have the ability to experience the Duravit bathroom at whatever category!

What would you like to tell our readers? Any final words?

Have a look at our 2013 news and see what we can jointly make all of them!

I read recently that one of your favourite books is "The Kite Runner", it happens to be my favourite too! So can I know why was it your favourite and what do you think the main message that Khaled the author wanted to convey?

First of all, it provides authentic and interesting insights into the culture and living in Afghanistan, a country that too often is associated with conflicts and warfare only. On a deeper level it deals with guilt of human beings having made severe mistakes and how this can influence their conduct almost through their lives. The key sentence is: "There is hope".

Finally, it is excellently written so that one can read the entire book without interruption.

X-Large

Starck 2

The best brand with the best people, offering the best quality!

DuraStyle

Interviewed by Lara Mansour Sawaya

February - April 2013

issue 24

73

Interview: David Kohler - Kohler Kohler Design Centre: Dubai

interviews

DAVID KOHLER PRESIDENT & CEO OF KOHLER DURING HIS VISIT TO DUBAI What does luxury stand for according to you?

I believe that luxury is a personal thing. It is different for everybody. To me, it is more emotional. I believe luxury is when you have time to concentrate on yourself, relax and restore your soul because most of what you do is being pulled in different directions.

Therefore, to me, luxury is personal time and space to relax and restore. A lot of the products that we produce are quintessential to luxury such as the soak bath. To sum it all, luxury is ‘me’ time in a spa like atmosphere.

74

issue 24

Let’s talk about the market for a bit. What are Kohler’s key international markets?

Kohler Comapny in the kitchen and bath business is the market leader in the United States as well as in China.

Those are our two largest markets in the world. We are active and strong players across all the Asia Pacific, North America and have a strong presence in most of Europe. Some of our fastest growing markets around the world are the Middle East, Asia Pacific, Russia and Brazil.

How do you assess the brand

February - April 2013

in the region and where is its biggest market in this region?

I believe that Kohler is well positioned in this region.

Clearly, this is an important luxury market and Kohler has a history of being present in palaces, the best villas and the finest hotels in the region therefore we have a very good base of brand reputation in the region. Developments in showrooms such as the Kohler Design Centre in Dubai only continue to enhance that brand reputation. Certainly, the Emirates and Qatar are important markets for us. Our largest market in the region

is definitely KSA just given the population base and the growth.

What are your plans for the region? How do you see the growth over here?

Jerome Michel, Kohler’s Managing Director for EMEA is really driving an aggressive strategy. Our business grew 35% in 2012 and will grow over 35% this year. Jerome is really elevating with our distribution and the presence of Kohler.

Therefore renovating the Kohler Design Centre in Dubai and opening new showrooms like the one in Abu Dhabi is

Kohler Design Centre: Dubai

part of the strategy. We have plans for a total of 7 new and improved showrooms that will open this year in the United Arab Emirates and Saudi Arabia so you can clearly see that we are really upgrading Kohler’s presence as well as increasing the size of our team here in the Middle East.

Jerome Michel is running the Kohler brand for all the EMEA and we are stationing it here in Dubai due to the importance of this part of the region. We think it is an important hub for Kohler.

What is in the pipeline for

this year and the near future?

What can our Edge readers expect and what objectives or aims would you like to achieve that you haven’t already?

Edge readers should definitely expect exciting, new designs and technologies from Kohler.

Ultimately, that is our roll – to bring new, innovative ideas and products such as our latest product – the Moxie which brings music into your shower.

We are proud to be celebrating the first launch of the Moxie over here in the Emirates. It is truly a wonderful technology.

The Moxie Showerhead is a first

of its kind to simultaneously shower bathers with music and a best-in-class spray experience.

Its integrated wireless speaker syncs with any Bluetooth-enabled device and is both rechargeable and removable, boasting up to seven hours of playtime in the shower, throughout the rest of the bathroom and beyond. The newly renovated showroom in Dubai displays some of our latest technologies. We will also definitely be launching more designs and technologies this year during the ISH fair.

February - April 2013

Moxie Showerhead

issue 24

75

Interview: David Kohler - Kohler

Nowadays, new designs have a huge chunk of technology incorporated into them for instance, the Moxie showerhead. There are also two types of consumers – one type that is still very conservative and others that are demanding new technologies endlessly. Is it getting a bit scary with more and more technology?

Well, we focus on the consumer experience. We focus on making the experience enjoyable and wonderful yet very simple to use. The Moxie is actually a very simple technology. >> We definitely do not believe in technology for technology sake. It should be there to make your experience more convenient. The Numi toilet is an example of that – it has a very advanced remote but you don’t even have to touch the remote because it is all automatic. We try to make

technology in order to better the experience of consumers whilst keeping it simple to use.

Part of the challenge is to be able to not see the technology at all and to just enjoy the product and experience. That is a key part of how we design.

What are your final words to Edge readers?

Kohler is in the business of inspiration. We inspire consumers and enhance the quality of their lives. I believe that when consumers come into our showrooms, they get inspired by our display of products as they can envision the type of atmosphere they can achieve in their bath and in their homes to create beautiful spaces and incredible experiences. That’s what my bathroom is like – a spa in my own home!

Underscore™ baths with Bask heated surface

76

issue 24

February - April 2013

Interviewed by: Ylova Hamdan

Numi with remote control

One of the most successful innovations to come out of the Black Forest.

And a cuckoo clock.

The difference is Gaggenau.

In the Black Forest, some things never change.

Others have been evolving since 1683. Ever since our company was founded as a hammer and nail works, innovation has become a tradition for us. Such as the 200 series ovens, shown here with oven, Combi-steam oven and warming drawer - uniting cutting-edge technology with superior design. Finally, our appliances have been constantly evolving. What stays the same: they just keep looking better and better.

Expect nothing less from Germany’s premium brand of luxury home appliances.

For more information and a list of partners, please visit www.gaggenau.com. Alternatively, visit our showroom Gaggenau Galleria, Jumeirah Beach Road, Villa 571, Near Islamic Art Center. Tel: +971 4 3944049.

Interview: Mario Carimali - Calflex

interviews

mARIO cARIMALI OWNER OF CALFLEX

78

issue 24

February - April 2013

_Ø US s am Te r on x fo ti le s lu l f nd S o Ca Sta te e pl

m Co

CALFLEX

Calflex was founded in 1985 when it started producing articles for national tap producers such as accessories and flexible hoses. A few years later, the company’s professionalism, reliability and quality of products availed new commercial co-operations across frontiers bringing the company a client base of international fame. Calflex responded and fully satisfied the particularly high needs of these clients.

By innovating and engineering new products that often become real market trends, the company gained experience in the production of showers, shower columns, shower heads, complete arms and specialized in the production of the specific sector that became the force of the company.

Strong with experience, in 2009 the company invested into its brand and availed on the collaboration with Ing. Gianpiero Castagnoli that produced a series of innovative products which were engineered with the aim to offer high quality and complete solutions of minimalistic elegance and refined Italian Design for the comfort and beauty of the shower space.

Thus, 2010 saw the birth of the “US_Ø” line.

Firstly, could you start by telling us a brief about the origin of the Calflex brand and what it stands for?

The name represents the owners' initials, while the suffix 'flex' symbolises the shower hose, which was the first item to be manufactured by the company. In our 30-year-long activity, we have enlarged our product range to include - besides shower hoses - sliding rails, shower columns and systems with colour therapy. In 2009, following the introduction of the US_Ø range, we embarked on a new course with luxury-style products featuring unique design.

What differentiates Calflex from other brands available on the market today?

The success of Calflex in recent years stems from the introduction of products previously unavailable on the market, which are distinguished by their refined design and high quality. This approach has enabled us to emerge from our competitors and remains the pivotal factor when we plan our new products. Our mission is to reinvent daily living with style.

Where are the brand’s most important markets today?

a fruitful collaboration with some renowned importers.

Our most important market is certainly the United States where, thanks to a wellestablished 15-year partnership with our importer, our brand appears in nearly all of the latter's 1,000 showrooms.

Europe is another important market for us, especially Germany and France, two countries that are responding well to the economic slowdown and in which our items are highly appreciated. Other particularly interesting markets include Russia and India, where we have started

How is the brand faring in the region?

Although Calflex is a new brand on the market, it is becoming very popular throughout the Middle East and we are starting important partnerships with the best local dealers. We are pleased to discover that customers highly appreciate the design of our products and, thanks to an agency relationship; we are directly present on the market to support each single customer.

February - April 2013

issue 24

79

Interview: Mario Carimali - Calflex

Calflex is 100% Made in Italy?

Can you tell our readers the advantages and importance of the ‘Made in Italy’ factor?

We requested and obtained the '100% Made in Italy' certification to underline our commitment and constant investment in products that are designed and manufactured entirely in Italy. High quality, careful processing and on-site manufacturing are but some of the advantages of our items.

Moreover, by manufacturing our items entirely in Italy we are able to monitor the high quality standards and timely intervene on the product in case of any necessary modifications.

Who are some of Calflex’s competitors?

In the international market, our competitors are the major European manufacturers of shower systems.

What is the brand’s strategy against such competitors?

Firstly, producing entirely in Italy enables us to control the entire production process so that we can intervene - where necessary - on each single component. In this way, we can listen to customer requests and fulfil them in the shortest possible time, thanks to our timely response and delivery.

To this we add the high quality of our items coupled with an excellent after-sales assistance service, which provides our customers with any spare parts required for maintenance of all the items in our product range.

Although 2012 was somewhat harder than the previous years owing to the worldwide economic crisis, we continued to invest in products and high quality. Moreover, we enlarged our customer base and worldwide sales network, by investing resources to constantly improve our customer service.

What are some of Calflex’s latest products and what new novelties are coming up soon?

The systems with colour therapy are proving to be the most successful of our latest products. They are part of our new US_0 range, which also includes shower columns combining the integrated thermostatic mixer with a design unique among its kind. Among this year's new additions is the new Così collection offering a complete range, spanning from shower columns with integrated tap to bathtub columns and integrated and external sliding rails, so as to satisfy every single customer need - particularly in the contract sector - coupled with numerous maintenance advantages, as the same components are fitted on the entire range.

What is in the pipeline for the brand? What are your objectives/aims for this year and the near future?

We aim to increase our market share in certain key markets by offering high-quality products at competitive prices, so as to enhance awareness of our company and offer customers the reliability that stems from our 30-year experience in the sector.

As we embark on a New Year.

How do you evaluate the year of 2012 for Calflex in all aspects?

80

issue 24

February - April 2013

Interviewed by: Ylova Hamdan

www.us-0.it

Calfex new art solutions

Interview: David Hamill - Ideal Standard International

Softmood

interviews

DAVID hamill CEO OF IDEAL STANDARD INTERNATIONAL About the brand’s presence in the region, the markets and the products lines!

Firstly, could you start by telling our readers a brief about the company and its brands? What do they stand for?

Ideal Standard International is a leading designer, manufacturer and supplier of total bathroom solutions.

Our business is very large in Europe including Eastern Europe, Africa, the Middle East and South America. We have been active in the Middle East region for over 50 years

82

issue 24

in a very strong position with strong brand recognition.

With regards to our brands, Ideal Standard is our most significant brand. In addition to Ideal Standard, we have other strong brands such as Armitage Shanks, Jado, etc.

Ideal Standard represents something around 60%– 65% of our total sales and business.

The secondary brands such as those aforementioned tend to be strong brands in given countries and because they have a strong local identity,

February - April 2013

we’ve continued to develop and promote it. Our strategy as a company from a branding point of view is very much our own investment in the Ideal Standard brand as well as utilizing those other brands in a specific market need that the brand satisfies.

What makes Ideal Standard so different from other brands available today?

Fantastic leadership of course! I think there are a number of characteristics of Ideal Standard that are really important. We are the

only total bathroom supplier.

Our competitors tend to be specialist in either taps, ceramics, showering, etc where as we, as Ideal Standard are specialists in all of those areas. The big advantage from a consumer point of view is the benefit that we provide through our design methodology. Our thinking and approach to the business is a very holistic one. We find that creates a significant advantage for our consumers.

That is the biggest difference between Ideal Standard and other brands. Underpinning that is our approach to innovation which in itself is somewhat different. Our approach to innovation has its own foundation which includes fundamental research into consumer trends,

Connect Family

understanding the needs and desires of consumers then later translating back into what that means for the bathroom and products and how it influences our design methodology in order to satisfy. We think of the bathroom not as just a functional room but a place where you may go to relax and escape from the world. We believe that this brings us the success which we are enjoying and take pride in.

According to you and Ideal Standard, what does luxury stand for?

Luxury is that which makes you feel different which is probably different for me than for you! People in the industry tend to think of luxury from a segmentation point of view in terms of price points.

However, something that costs a lot more doesn’t necessarily have to be luxurious! From a consumer point of view, luxury is that which gives you the feeling that you want to have in order to feel relaxed.

For another person, it may be totally different which is why I think it is important to think of consumer trend analysis when one is thinking of bathroom designs. Many manufacturers think of the bathroom from a purely functional point of view which is one of the embarrassing parts of this industry however these purely functional bathrooms may not make you feel very good. In a bathroom, most people want to feel like they are in a different world, in their own private space!

With regards to product lines, how are they chosen and what is the work process behind launching these new lines?

It begins with conceptual thinking and ideation which is the process of looking over all the consumer research and going through a fundamental brainstorming process.

This determines the shape development and the type of product that will satisfy consumer trends which

in turn leads to a process of comparing technical capabilities as it relates manufacturing. The timescale between ideation and actually launching a product in the market can be eighteen months to two years depending on which technology we are talking about. The process then runs into a large technical phase; taking the design concepts through a prototype stage to share with specific focus groups. About six months before actually launching a product, the launch process begins. This is when the marketing team really engage directly with targeted customers. It is all about logistics and marketing preparation before launching a product.

Which product would you say is Ideal Standard’s best seller – worldwide and regionally?

The ‘Connect’ Range is very successful worldwide. Another range that is becoming very successful across this region

is ‘Strada’. You will find that the range names may be present in all of our business however the actual products within may differ from region to region but rest assured that the fundamental design philosophy flows through all of it and remains the same.

Let’s talk about sustainability and eco friendly products a bit. You have been quite focused on making such products for quite some time. Can you tell us more about the latest innovations/ technology that are available nowadays?

We are in a strong leadership position in the industry.

Everyone thinks about sustainability and then translates that to what it really means for specific parts of the world. In this part of the world, we give very high emphasis to water saving and efficiency. There is really no need to emphasize why water efficiency is so important here.>>

February - April 2013

issue 24

83

Interview: David Hamill - Ideal Standard International

Strada

Linked to water efficiency is energy efficiency; in Western Europe, the cost of energy is very high. If one can design through technology products within the bathroom that make efficient use of hot water and the cost of heating that water and minimizing the use of and more importantly the waste of water, then we get an effect of sustainability in terms of water use in general and then you have the financial benefit in terms of efficient use of energy – cost saving. Those are two areas we feature quite heavily in our design thinking.

Moving on to the market, what are Ideal Standard’s key international markets?

Our biggest business is still in Western Europe. Our two biggest countries are UK and Italy. From a strategic priority point of view, the Middle East, particularly the Gulf Area is our priority. It is not our biggest as of yet but it is the most important since the market is growing and demands high quality products. We are also seeing very strong growth in

84

issue 24

places like Eastern Europe, particularly Russia. We have very strong business in and around Egypt and this year; we have started to develop our North African business.

Our overall company is characterized by large, very slow growth markets in Europe, Central Europe and very interesting and faster growing markets in the Middle East and Russia.

Where are you present in the Middle East?

We are present everywhere.

But if you think about it, our biggest markets in terms of where we generate our sales are the UAE, Saudi Arabia and Qatar.

Who does Ideal Standard compete with on an international and regional scale?

We compete with international players that you see here in this part of the world; great companies such as Hansgrohe, Grohe, Duravit and Rocca. These are truly great companies.

February - April 2013

Jado

Strada

What are your strategies when it comes to competition?

This is a big market and there is space for competition. We believe that healthy competition is very good for the market and so we have high respect for the competing companies that I have afore mentioned.

How we think of the bathroom as I’ve mentioned earlier is completely different from how our competitors think of it. We see many of our competitors much more technically driven.

We also think that us being the total bathroom supplier is an advantage however it is not the biggest advantage. What really differentiate us are our methodology and philosophy with respect to fundamental consumer orientation and the translation of that to design ultimate great products. I believe that is a big advantage!

You have in the past collaborated with famous designers. Are there any upcoming similar collaborations?

At the moment, when I look to the next two or three years, we

probably will have one or two new ranges to be announced that will use external designers however I won’t be able to publicize that right now.

What is in the pipeline for Ideal Standard? What can we expect this year and as Chairman, are there any aims or objectives that you would still like to achieve?

I think the main thing is the continuation of our penetration in the region. We’ve got a pretty strong business here in the Emirates. We are also very strong in Qatar and the market is so big in Saudi Arabia that every time you look at it, your market share seems to be smaller because you learn more about the size of the market.

So we have strong ambitions for Saudi Arabia. The market overall in the region is growing in small digits. It is our ambition to grow more than 20 % this year. When I look at the project pipeline for the next three or four years, that would be an ambition! This will be followed by other things such as investment in people,

Softmood

infrastructure, communication, etc in order to bring the brand to life and to tell our story!

One final question, Ideal Standard is 100% focused on sanitary and bathroom products. Are there any plans to branch out – if not now, maybe in the near future?

products in our fitting range such as taps which are focused on the kitchen use. We do this in a kind of selective way with a given technology and set of design rules which makes it easier to satisfy a product in the kitchen.

We certainly don’t have any plans for that! We do have some

February - April 2013

Interviewed by Ylova Hamdan

issue 24

85

Interview: Silvester Segarra - Porcelanosa

Firstly, can you start by telling us a brief about the history of the Porcelanosa brand and what the brand stands for according to you?

interviews

Silvester Segarra

VICE PRESIDENT OF PORCELANOSA WORLWIDE 86

issue 24

February - April 2013

Porcelanosa was born 40 years ago in 1973 near Valencia, Spain. It was started by three young entrepreneurs who really wanted to change the way of manufacturing tiles in order to bring income to the small city. They wanted to bring forth completely new ideas and innovation. Since then, we have been improving the industry.

Porcelanosa targets the medium-high level markets and in the future, we wish to continue in the same way by improving the brand and the quality.

There has been a crisis in the Spanish tiles industry.

It has been declining and deteriorating. What do you have to say about this?

exports to Lebanon. That was our very first sale!

Spain is going through a very bad economical situation with a huge crisis. Regarding Porcelanosa, we are suffering in Spain due to this crisis like everybody else in the country.

However in the export, sales are increasing all the time.

We are doing extremely well and thanks to that, we are fulfilling the gap we have in the Spanish market. In fact, the first sale we did in 1973 when the factory was set up was in

To continue to do the same as we have always done when things were actually good in Spain.

What is your strategy to sail through the crisis?

How do you evaluate 2012 for Porcelanosa?

Taking away Spain, it has been a fantastic year!

What can we expect in 2013? What are some of the novelties we will see?

We should be seeing some improvements in Spain and continued growth in exports. As for our products – I am not able to disclose that as of now, however Edge readers are invited to find out more at the end of January which is when we will launch all our exciting new products.

Very well positioned in the Emirates through Galaxy, our distributors. They are doing an excellent job for us and we are very happy with this joint venture together.

Where is the brand’s largest market today?

France, United Kingdom & United States.

How is the brand doing in Emirates?

Porcelanosa targets the medium-high level markets and in the future, we wish to continue in the same way by improving the brand and the quality.

February - April 2013

issue 24

87

Interview: Silvester Segarra - Porcelanosa Top Model, Valeria Mazza is Porcelanosa’s brand ambassador. Can you tell us the reason for this? Also, how significant do you think it is to link a brand or a product to a face?

Valeria Mazza & Silvester Segarra

She summarizes all of our values such as beauty and sensibility. Valeria is also a hard worker and a fantastic mother! We truly enjoy working together.

Recently, all over the world – collaborations with artists has become the latest trend. What is your take on this?

We have done this before.

The reason is to improve each other. Artists tell us about their needs in the market place and we take advantage of this by helping them therefore everybody wins!

What is in the pipeline for Porcelanosa? Do you have any further objectives or aims that you would like achieve?

We will continue to work with the same aim as when we started 40 years ago. This year marks our 40th anniversary and we want to be like the first day – encouraged, motivated to keep going.

88

issue 24

February - April 2013

Anything special to celebrate the 40th anniversary?

Definitely! However, we need to be very careful, compassionate and sensitive as these days in Spain, there are a lot of people and companies suffering.

Interviewed by Ylova Hamdan

 

Bathroom trends: IdeaGroup

Idea Group Today, IDEAGROUP - leader in the bathroom furnishings sector - is a name synonymous with quality, dynamism, research, technology, flexibility, and maximising production capacity. Constant research animates all sectors of the group and results in innovative bathroom furniture and accessories; it is also the group's underlying strategy to meet the challenges of the increasingly diffuse and demanding market of bathroom furniture.

Customer satisfaction is a constantly moving target.

IDEAGROUP continues to hit the mark year after year thanks to the symbiotic relationship among four companies which manage to deftly respond to the market by offering a wide range of bathroom furniture, highly competitive in terms of design, quality, and price.

90

issue 24

February - April 2013

Catering to the evolution of taste, proposing new furnishing concepts to ad personality to the bathroom

TREEASY Available in various combinations and based on freely co-ordinating volumes, TreEasy combines pure lines and materials. It is surprisingly flexible, and is developed around innovative materials and hi-tech production methods.

Many finishes are provided, from transparent paint to open-pore lacquer in all colours of the Idea Group range. The ultra-light glass top can be customized with a no-cut single surface and is available in the same colour or in contrast with the lacquer or wood pattern of the cabinets.

The winning mix comes from the dynamism, the experimentation, the innovation of rationality and farsightedness of thoughts.

DESIGN The extensive range of IDEAGROUP products and bathroom furniture solutions is designed and produced to ensure widespread appeal to different customer tastes and styles, fulfilling disparate desires and needs.

All IDEAGROUP bathroom furniture - including bathroom accessories - is the product of careful research, conceptualising, and design, enabling the company to match

every customer's bathroom furniture requirements. In this way, IDEAGROUP creates solutions ranging from classic and traditional to modern, designer bathrooms in touch with the latest lines and trends. The design is always mindful of the final product's elegance as well as its superior quality standards.

The bathroom furniture designs are 100 % "Made in Italy", adding further elegance and value to the products.

February - April 2013

issue 24

91

Bathroom trends: IdeaGroup

CITY A design resulting from our research into new essential features, ranging from the slightest to the thickest horizontal surfaces and spacious areas. Major volumes are enhanced by the design of the handles, expressing different styles with an exceptional variety of finishes, lacquers and materials, which in turn are synonymous with absolute freedom to express an advanced yet informal and customized bathroom furnishing concept.

92

issue 24

February - April 2013

TECHNOLOGY

Carefully selected materials, attention to detail, engineering, and new production technology capability.

All materials used for IDEAGROUP bathroom furniture are sourced from suppliers who have been carefully selected for production quality and reliability in accordance with the European regulations for safety and environmental responsibility. The production cycle of IDEAGROUP bathroom furniture is being constantly updated with new, cutting-edge production technology. These innovations are always aimed at ensuring the customer receives a final product with superior functionality and quality, both because of the materials chosen, as well as the technologically innovative production techniques used in the production of IDEAGROUP bathroom furniture.

February - April 2013

issue 24

93

Bathroom trends: IdeaGroup

NYU The language of creativity This story tells of the dynamism, passion, sensitivity and professionalism with which Aqua uses dedicated research activities to grasp connections between things, interpret desires, understand customers’ requirements... and deliver bespoke solutions Aqua’s design experience and manufacturing tradition result in a furnishing collection that creates new personal spaces in the bathroom.

With a timeless, elegant and sleek style, this collection is characterized by streamlined details, good-looking materials and craftsmanlike finishes that please the eye and the touch.

IDEAGROUP is a company which uses its winning formula of experience and know-how to create superior quality bathroom furniture. In addition to being the group's mission and working method, this ongoing search for quality also guides the production of all IDEAGROUP furnishings and accessories.

Creating bathroom furniture means working with a wide range of rather disparate materials - from natural to lacquered wood and from marble to engineered materials - all the while selecting the best suppliers and using only the highest quality components.

IDEAGROUP warrants its products for reliability, safety, and durability. It creates products which unite high aesthetic quality and functionality, yet at a reasonable price point, accessible to everyone.

94

issue 24

February - April 2013

Bathroom trends: Duravit

Elegance par excellence

duravit Happy D.2 introduces

elegance into the bathroom

Reduced, architectural design is becoming increasingly popular in the bathroom. And this is not surprising, since it is both timeless and modern.

However, with the Happy D.2 complete bathroom series by Sieger Design, Duravit shows that this and soft lines are not mutually exclusive.

The series is both feminine and chic and follows on from the successful, iconic Happy D. range. The distinctive character has been reinterpreted with greater finesse and clarity: Happy D.2 introduces soft, feminine forms into the bathroom, combining them with practical utility and technical highlights.

The consistent, basic geometric form and the concise, reduced rim of the bathtubs and washbasins are the unifying and characteristic design features of the complete bathroom range. With a symmetrical basic form, they have a spacious bowl enclosed by a particularly fine,

96

issue 24

all-round rim. An exciting contrast to this shape creates the height-adjustable chrome console. There are twelve washbasins and thirteen bathtub models to choose from. In the bathtubs, the gentle transition from the rim to the interior and the optimum slope of the backrest, offering a comfortable lying position, together ensure an optimum feeling of wellbeing.

Various whirl systems can be fitted as an option and generate either a beneficial massage effect or create the ideal environment for relaxation.

The soft, feminine forms of Happy D.2 also come into their own in the furniture.

The linen dĂŠcor finish is particularly distinctive. With its structured surface, it has an almost natural and, as its name suggests, linen-like feel.

The wooden consoles in the series are super-flat, they have a visible front edge that is just 12 mm high. A matching, elegant wall board is also available in variable widths.

February - April 2013

The attributes feminine and chic also apply to the toilets and bidets. The ceramics follow the principle of a compact outer geometry. The programme includes floorstanding toilets and bidets, as well as wall-mounted models. The gently domed toilet lid brings the timeless elegance of the series to the fore; it appears almost flat and features SoftClose comfort.

illumination of the face.

Duravit has developed an optional sound system for the mirror cabinets. It delivers an outstanding sound and is specially designed for the bathroom. All Bluetoothcompatible devices can be used to control the system and to stream music. As it is so easy to use, the sound system is also suitable for use in the project business.

The mirrors are fitted with an elegant light canopy.

Innovative technology provides indirect, homogeneous LED light in an attractive colour for optimum and non-glare

Happy D.2 is thus ideally placed to follow in the illustrious footsteps of its iconic predecessor - and is also available at good value for money.

February - April 2013

issue 24

97

Bathroom trends: Oasis Group

OASIS GROUP The freestyle of FRAME

FR9 – L 125 P 53 H 195 Lacquered vanity unit shiny Brown G155 externally, American walnut finishing internally.

Integrated glass top chocolate 060 finishing.

Suspended mirror with lacquered frame.

FR11 – L 109 P 53 H 195

Led lighting.

Lacquered vanity unit shiny ochre yellow G506 externally, wengé finishing internally.

Integrated glossy white resin washbasin.

It's been less than twenty-five years since Terence Conran, founder of Habitat, wrote: "Until recently, the bathroom was the most neglected room in the home".

In the contemporary world the bathroom is becoming an element more and more important in our house, able to express, through precise stylistic choices, our way of being and living.

Oasis, actually in the market for over twenty-five years, is moving more and more to standards that require

98

issue 24

sophisticated aesthetic solutions, but at the same time practical performances.

In cooperation with the design studio Atelier P, Oasis introduces Frame, the new line of Master Collection. Based on modern and clean lines, with full but light-toned colors, Frame stands out for its special finishes: a wide range of glossy and matt lacquers, proposed in thirty tones, combined with the interior of the furniture, available in walnut or wenge, or with the tones of the washbasins in extra clear glass.

February - April 2013

Suspended cabinet with flip up mirror door with lighting.

FR3 – L 145 P 53 H 195 Lacquered vanity unit shiny cobalto sea G171 externally, American walnut finishing internally.

Integrated glossy white resin washbasin .

Suspended mirror with led lamp.

Practical dimensions for the model of the Master Collection, which optimizes the space in the bathroom: made up of bases available in different sizes, 109/125/145 and 175 cm with double sink, the compositions are supplemented by suspended columns and by mirrors reproducing the same principle as decorative furniture.

Maximum storage capacity for the washbasin base with open space, whereas the top with integrated sink is available as in glossy or mat resin as in crystal.

Oasis, with his model Frame, provides the ability to customize and explore the endless combinations of furniture according to your own style, making the bathroom a unique bespoke place.

February - April 2013

issue 24

99

Bathroom trends: Oasis Group

OASIS GROUP PROFILE

a leading manufacturer of products

Located in Pordenone, close to Venice

which are recognized for its quality,

(Italy), the Group was established

design and innovation.

in 1908 and has been owned and

The company’s ability of combining

managed by the Quaia family for four

various types of wood as well as

generations.

other type of materials (Murano glass, gold and silver leaf, and many

Oasis Group is involved in the

others) has allowed to create a

manufacturing of a wide range of

number of collections of furniture

design furniture collections for Home

which is unique in style and design.

furniture, Bathroom furniture and Contract projects for residential

Oasis Home is the collection

purposes as well as professional use

dedicated to the home furniture:

(hotels, shops, restaurants, offices,

wardrobes, tables, upholstered

etc.).

furniture and accessories made in precious finishes such as wood,

The high quality of its furniture

metal, lacquer and textiles, the

is assured by the fact that all its

result of an evident spirit of quality

production is made exclusively in

and continuous research which

Italy by highly skilled staff.

characterizes the Oasis philosophy of life.

Oasis Group sales are spread through a range of more than 25 countries,

This continuous research for new

the main export markets of which

materials of the highest quality,

are the USA, France, Switzerland,

combined with its very flexible

Belgium, UK, Russia and Ukraine.

manufacturing capacity, has led

The company combines its 100 years’

the company to establish a very

FR10 – L 109 P 53 H 195

history of proud craftsmanship

reputable Contract division which has

Lacquered vanity unit shiny green G505

and extreme attention to details

completed a very significant number

externally, American walnut finishing

and quality with the most modern

of shops worldwide for clients as

internally.

technology which allows the highest

Brooks Brothers, Ermenegildo Zegna

Integrated glossy white resin washbasin.

manufacturing flexibility.

and Giorgio Armani.

Suspended cabinet with flip up mirror

The company’s policy has been very

door with lighting.

COLLECTIONS

much appreciated by architects,

Oasis Bathroom, the collection

bathroom furniture boutiques as

entirely dedicated to bathrooms

well as a big quantity of worldwide

furniture, has characterized itself as

specialized magazines.

FR2 – L 125 P 53 H 195 Lacquered vanity unit shiny.

Cappucino G502 externally, lacquered Brown G155 internally.

Integrated glossy white resin washbasin.

Suspended mirror with lacquered frame.

Led lighting.

100

issue 24

February - April 2013

Universal One-Piece WC

KERAMAG Middle East, Cyprus & India Office P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

www.keramag.com

Bathroom trends: Villeroy & Boch

Villeroy & Boch

Joyce

the bath with apps Individualization remains one of the strongest trends of the day. Fashions and accessories grow ever more personalized, bags and shoes can be individually designed online, and glasses are adapted to the attire in a flash: more and more people are using the many options available for expressing their own personal note, also in their home environment. In particular modern families, compelled to organize their day in a manner resembling project management, opt for creativity and flexibility in their interior design. They opt for versatile products enabling them to lend their home environment an individual touch.

A collection of individual complete baths

102

issue 24

Against this background, Villeroy & Boch have developed a new comprehensive series for the bathroom: Joyce, the bath with apps. Joyce enables the realization of bathrooms that constantly change and can be flexibly adjusted to the requirements, wishes and moods of their users. The innovative concept achieves this by way of exchangeable, functional accessories, the so-called apps, which can be freely deployed to individualize the bathroom at will.

Because no other room in the home is put to such varied uses as the bathroom: alone, for two or with the whole family, for basic hygiene or as a space of wellness and relaxation. A modern bath is continuously

February - April 2013

called upon to cater to ever changing demands. As the first bathroom collection with apps, Joyce now allows the bathroom to be transformed over and over again.

Joyce is designed as a comprehensive collection of complete bathrooms encompassing all product categories, i.e. sanitary ware, bathroom furniture and accessories that convince by their extensive functionality: the basin depths, tray solutions, flush volumes and storage spaces all distinguish Joyce and differentiate the concept from existing offers. Specifically developed accessories, the apps, provide for unique individualization options at the very same time.

High-quality sanitary ware As a Villeroy & Boch brand collection, Joyce successfully combines design, quality and functionality. The design of the sanitary ware is filigree and light: all washstands come equipped with a ceramic tap, the drain trap design has been specifically developed for the wall-mounted WC, while the collection’s designer WC-seat - SlimSeat -, although being very flat, still provides the Soft Closing and Quick Release comfort functions.

The washstands, made from high-grade fine fire clay, feature a very deep, circular

basin and generous ceramic tray area. They are available in various sizes and designs: as a 130 cm double washstand or as 80 cm or 65 cm washbasin units, all of them with app surfaces for customizable tray options. Whereas the 100 cm double washstand, the 60 cm washbasin unit and the 45 cm hand washing stand are available without app surfaces. All washstands allow for optional installation of the fittings on the left or right-hand side. These are available with or without integrated soap dispenser, and optionally also with colored ceramic taps, the so-called Dots.

February - April 2013

issue 24

103

Bathroom trends: Villeroy & Boch

All WCs, one wall-mounted and three floor-standing variants, are equipped with a water-saving AquaReduct system that gets by on 3 or 4.5 liters of water, respectively, per flushing – and that with optimal flush performance.

The wall-mounted WC is further-more delivered with the patented SupraFix mounting in its new version, „SupraFix 2.0“, which makes installation even easier, faster and more comfortable.

The sanitary collec-tion is completed by a wall-mounted and a floor-standing bidet.

basket set – for the washstand, the basin’s environment can be changed at will in an instant. All apps are equipped with soft, magnetizable pads on the underside that ensure their safe placement on various materials and provides for a stable hold on the washstand – an effect that is even reinforced by the app magnet. The app vase presents an aesthetic highlight in the bath. It can be decoratively staged with a single flower, for example, or also conjure up a pleasant room aroma when filled with scented sticks.

Exchangeable apps

Particularly practical are the stackable app bowls available in 30 mm, 60 mm and 90 mm heights, and with different

With the exchangeable apps – bowls, scent vase and soap

104

issue 24

February - April 2013

inserts upon request: they help to keep things tidy with very little effort while having everything one may need within easy reach. The round app bowls can be combined in many different ways and harmonize perfectly with the bathroom. They are available in white, in the earth tone Peru, in warm-yellow Sahara or blue-grey Bali, as is the ceramic tap. The app bowls come with inner partitions.

The cover and system lid can be ordered separately.

Extra tip: all the apps, for instance the app vase, make for wonderful decorations – not just in the bathroom. This is because all the apps are manufactured in the high-

grade Villeroy & Boch table culture porcelain quality.

Practical furniture Our Joyce bathroom furniture line scores in three ways at once by providing the bathroom with innovative storage spaces, first-class designs, and exciting color. There are two different front designs to select from: monochrome furniture with classical fronts in Glossy White, Glossy Grey, Terra Matt, Elm Impresso und Oak Graphite and White Matt, or the innovative Joyce Touch bathroom furniture.

Here a Glossy White body is combined with colored front inlays: besides the fancy wood in an Oak shade, the colors

Sahara, Bali and Peru open up completely new dimensions of individuality in the bath-room.

But the Joyce furniture also stands for design and function: washbasin base cabinets are perfectly flush with the ceramic ware. The narrow recessed handles differentiate the front design, which is rendered particularly innovative in the Joyce Touch variant, which can be experienced haptically, by the mix of materials, for example of veneer and film.

The furniture at the same time convinces with the generous storage space provided, also fully utilizable

in smaller bathrooms. The multifunctional cabinet, most of all, surprises with exceptional details. Its insets turn it into a real all-round talent: the interior features two sockets with a tray in the pull-out for convenient storage of hair dryer or shaver, ready for use immediately. In addition to this, a dustbin is also integrated in the cabinet.

Similar to the wash basin, this side unit furthermore also features an app surface where app bowls, the app vase or also a box of cleansing tissues can be integrated. This much orderliness in the smallest of spaces also makes this cabinet ideal for representative guest bathrooms.

Besides the multifunctional cabinet there are also two tall cupboards and a side cabinet, as well as matching base cabinets for all washstand sizes. Recommended to go with the Joyce collection on top of all this is the new mirrored cabinet My View with customizable inner partitions. And Loop & Friends, the comprehensive collection of acrylic bath-tubs that harmonizes very well with the design language of Joyce by virtue of its two inside shapes, oval and cornered, offers just the right bathtub for this space – for an individual bathroom with apps.

February - April 2013

issue 24

105

Bathroom trends: Stocco

Stocco presents 35 We give new depth to the bathroom area!

Stocco presents 35, the collection with a depth of 35 cm, which thanks to its smaller measurements, balanced by super-spacious solutions, offers lots of space in a little room.

35 is the new Stocco collection presented for the first time in Italy at the Salone del Mobile in Milan,where it was a huge success.

This collection gets its name from the depth of its elements: exactly 35 cm.

106

issue 24

35 cm is an absolutely contained measurement that allows any space to be furnished: small baths or second baths, the house in the mountains, a particular corner, an area with a large door, a niche and so on.

The collection offers a washbasin with integrated top in Mineral marble, with right or left mixer tap (or without a hole, for a wall tap), available in numerous lengths, up to 125 cm.

February - April 2013

This collection gets its name from the depth of its elements: exactly 35 cm.

February - April 2013

issue 24

107

Bathroom trends: Stocco The washbasins can be combined with 70, 90 and 105 cm units, used as a single unit as well as with the full modularity of Stocco elements.

The bases come with doors or drawers and are available in two heights: 48 cm and 64 cm.

Rounding out the 35 line are wall units,mirrors, lights and many other accessories.

The 35 units are complete with a convenient depth change that offers a lot of capacity in a small amount of space and easy access where there are showers, tubs or entry doors.

In this manner, the capacity increases and furnishing combinations are truly infinite.

35 is offered in all of the lacquered colours in the Stocco palette and the pieces are made in all Stocco finishes (except wood), including the new TSS melamine finish.

108

issue 24

February - April 2013

TWYFORD Middle East, Cyprus & India Office P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

Bathroom trends: AntonioLupi

antoniolupi

The latest addition to the EXELEN project Designed by Gabriele and Oscar Buratti antoniolupi has decided to supplement and complete the Exelen project, the bathroom furnishing system with compositions that can adapt to satisfy every spatial requirement.

This is an important and prestigious project that covers all the various furnishing typologies present in the bathroom: washbasins, bathtubs and showers, horizontal and vertical cupboards, fire, mirrors and

110

issue 24

February - April 2013

glass, that blend together, overlapping and flanking each other, speaking the shared language of their architectural origins and objectives.

A harmonious and balanced project which is also defined in a formal way thanks to the interesting contrast between rigorous and essential lines (typical of the Buratti brothers’ designs), the soft shapes, the curved connected volumes, and the sunken or supported elements.

Nearly all the bathroom furnishing collections presented today are based on the concept of “sets of individual objects” that, within the bathroom area, are “brought together”, always remaining slightly “distant”, playing on isolated, autonomous volumes on a lined masonry background.

With the Exelen project the elements have been aggregated and supplemented by designing made-to-measure furnishings that integrate with each other. This is the premise on which the project was created and is being developed.

One of this system’s most innovative solutions is the corner version, a feature that offers a continuous element without the need for additional masonry work or special receptacles. The system is characterized by continuous counter tops, without joints.

Designers Gabriele and Oscar Buratti say: "With antoniolupi we are proposing a kind of revolution, similar to the one that took place in kitchens forty years ago. We should no longer think of the bathroom as a series of individual elements but modules that are joined together, intersecting and blending, creating new scenarios and new proportions for the bathroom environment".

Measurements: The furniture system is available in two depths (40 and 54 cm) and heights from 25 to 50 cm. The receptacles consist of waterproof bilaminated chests (available in three different heights).

Exelen is designed not just for unlimited bathroom ambients but is also suitable for smaller areas, with cupboards placed horizontally or vertically above the bathtub to maximize the space available.

Exelen offers original typologies in terms of the relationships between the various components of the system, the sizes

and proportions and the compositions, the result of a new and innovative interpretation of the classic elements of the bathroom environment. This project also demonstrates that controlling the scale of the project, understanding and commanding it, also in terms of the industrial design, is a fundamental design objective for us. Similarly important is

the control of the space and spatiality created. This is a design project born within the space of an architectural project.

External finishings provided by the company: Natural wood (Natural oak) or a lacquered version (as per color chart), natural or colored mirrors,

The water ambient in the washbasins, bathtubs and showers is “warmed” by the bioethanol fireplace built into the thermoformed Corian tops, a theme inherited from the antoniolupi tradition.

retrovarnished glass, resin, slim stone (light marble).

Compositional solutions: single counter top, overlapping, matching Combinations: linear, central/ corner, corner

February - April 2013

issue 24

111

Bathroom trends: Samo

Samo the Italian

shower experience

For over half a century now Samo has played a role of international scope when it comes to shower solutions, and today boasts a modern organisational structure able to respond to an ever-changing market with ideas that make water an extraordinarily engaging partner in the sensual experience that awaits users.

The enterprising spirit, passion and long-sighted approach of the founder Cavalier Orvile Venturato, the driving force and the heart and soul behind the company, live on to this day in each strategic decision welcomed and rewarded as a winner in the bathroom furnishings market.

Samo stays a step ahead by interpreting market trends and lifestyle shifts, thanks

112

issue 24

to innovative marketing strategies rooted in a “customer experience� Samo the Italian shower experience approach that focuses on people and how they perceive their experience of the brand.

Thus, the shower area takes centre stage, with complete solutions for the most modern of lifestyles offering a combination of innovative design and functionality conceived to fit perfectly into today’s homes. The purest of Italian Lifestyle concepts takes shape in the three collections Trendy, Classic and Easylife.

A magical alchemy of innovation, emotion and communion is therefore an experience that becomes possible with Samo, the Italian shower experience that blends timeless Italian style with contemporary culture.

February - April 2013

February - April 2013

issue 24

113

Bathroom trends: Samo

Europa and Pixel, simple, subtle and stylish The elegance of design turns the shower into an exclusive experience, with pleasing contemporary style solutions moving increasingly towards a product concept that is gradually shifting back from mainly frameless solutions to minimalist framed models with an essential design.

area. The main changes in the new Europa series are the increased height and the slimmer vertical profiles and tracks, which create a more streamlined, minimal effect while maintaining the sturdiness that has always been a hallmark of the Classic shower collection by Samo.

The simple shapes are perfect for stylish modern bathrooms, and are simple to install in settings of any size. It is this awareness that has given rise to the two new Samo ranges: Europa and Pixel.

Especially striking is the dual “soul� that coexists in the Europa series, with the classic framed models joined by a number of variants without a profile at the bottom

EUROPA, the roots of contemporary style Europa combines functional, sturdy, practical characteristics with a sophisticated style, for the utmost freedom of movement in the bathroom

114

issue 24

These distinctive features, together with sophisticated details such as the addition of a distinctive new handle and a number of new technical improvements are designed to make Europa the perfect choice for customers looking for a designer shower cabinet that’s also sturdy and practical.

February - April 2013

PIXEL, new 3D horizons The Pixel shower cabinet is the perfect setting for a pleasant wellbeing experience, bringing out the best in the user, the “subject of the photo”, thanks to the “frame” created by the perfectly equal vertical and horizontal profiles.

The light effects formed by the faceting of the profiles form new chiaroscuro surfaces, creating the illusion of original new geometries. With its sharp-cut shadows, Pixel gives a uniquely distinct “focus” to the shower area. The 45° angle between the vertical profiles and horizontal tracks represent a further step ahead in terms of project design solutions aimed at continually enhancing appearance.

February - April 2013

issue 24

115

Bathroom trends: Jaquar

Jaquar

at ISH Frankfurt, Germany Jaquar – a global bathing solution brand is all set to showcase its latest range of bathroom products at ISH – The World’s Leading Trade Fair provides the biggest showcase for innovative bathroom design, energy efficient heating and air-conditioning technology and renewable energies to be held in Frankfurt, Germany from 12th – 16th March 2013. Jaquar will be amongst the top exhibitors across the globe.

Jaquar at ISH will launch its latest product designs, technologies and solutions onto the world market. It will be showcasing its newly designed futuristic ranges of bath fittings which are

unique from material usage to agronomic designs and advance electronic supported features. “Superior advanced ranges which are operated through IPAD and aspirational shower concept having multi modes are all set to replace traditional SPAs will be the highlight of the show” adds Mr. Mehra Director and Promoter Jaquar Group.

Water is a source of energy and a rare commodity that needs to be preserved. It is here that the Jaquar in line with ISH think tank sees its special responsibility.

It takes the core concept of sustainability, which is to meet the needs of today’s generation without impinging on the needs of future generations and implements it in all areas - ecological, economical and social. Experience Jaquar green initiative that reflects Jaquar’s concern towards building a sustainable and a better tomorrow. In a dedicated move to endorsing the green building norms, Jaquar products successfully champion the experience of valuing water. “ In line with ISH key themes - Jaquar display will showcase latest in bathroom trends through wide range of coordinated bath displays where bath spaces would be seen in times to come as a singular identity rather combination or assimilation of various products.” says Sandeep Shukla- Head Marcom Global Operations Jaquar Group.

116

issue 24

February - April 2013

Vignette Prime

12-16 March, Frankfurt Hall - 3.0 / Stand - C 16 Lyric

Aria

Superior advanced ranges which are operated through IPAD and aspirational shower concept having multi modes are all set to replace traditional SPAs will be the highlight of the show Mr. Mehra Director and Promoter Jaquar Group.

Fonte

February - April 2013

issue 24

117

Bathroom trends: Kaldewei

Kaldewei

High-quality work with cult status "Kaldewei steel enamel 3.5 mm – the material is a lot more than the core of our brand and has been opening up the road to success for our products for decades. It is the axis on which our complete work is hinged. With technical finesse and visionary design intent, we form whole worlds of perfectly shaped products for the sophisticated bathing culture from strong steel and a special composition of selected minerals," Marcus Möllers, Kaldewei corporate communications, summarises the corporate philosophy of the Ahlen family-owned business Franz Kaldewei GmbH & Co. KG. Since its founding in 1918, Kaldewei continually showed a pioneering spirit and took completely new paths with its surprising product ideas: In 1934, Kaldewei commenced production of the first freestanding steel bathtubs welded together from several parts; in 1956, they complemented their range with enamelled shower trays. One year later, Kaldewei's engineers achieved a production-technical masterpiece that set a new standard in the industry: They produced the first bathtub that was seamlessly drawn from a single steel sheet. The company took its first bathtub press lane into operation in 1958. With the "3.5 Millimetre" quality seal and its particularly durable enamel that enables a 30 years' guarantee, Kaldewei steel-enamel tubs almost completely replaced the

118

issue 24

Tradition and Innovation Tradition and pioneering spirit together form the strong spine of the family-owned business, which is managed by Franz Kaldewei in the fourth generation.

previously predominant cast tubs from the German market.

"Pioneering spirit and value retention, innovation and classic elegance – to this day, Kaldewei has always been integrating apparent opposites in an impressive overall image that sets new standards in the industry where design, value and quality is concerned," Möllers continues.

Producing in Germany, distribution around the world

February - April 2013

The company manufactures in Germany exclusively, similarly uncompromising as with the material. Kaldewei exports its products "made in Germany" into the entire world from Ahlen in Westphalia. At the same time, international branches ensure that the market leader will continue to be able to meet the requirements of the global market. Founding subsidiaries in China, the U.S., Singapore, Italy, England, Spain, the Czech Republic, Poland and Austria

is the German traditional company's reaction to increasing globalisation.

Tradition and innovation as factors for success Tradition and pioneering spirit together form the strong spine of the family-owned business, which is managed

by Franz Kaldewei in the fourth generation. "Living tradition is what makes our family philosophy particularly believable and always forms

Kaldewei sets the trend in Green Design Kaldewei was the first German and European bathroom furnisher before the wall to go through the extensive analysis processes for the German quality seal for sustainable building (Deutsches Gütesiegel Nachhaltiges Bauen) and received the corresponding IBU (Institut Bauen und Umwelt e.V.) environmental declaration pursuant to ISO 14025 for its products.

the solid platform for our bold innovative steps. They are as firmly connected to the name of Kaldewei as value retention and longevity," says Möllers, referring to the productiontechnical superlatives that characterise Kaldewei and made it unique. The Ahlen bathtub specialist was recently named "Brand of the Century".

Today, it has one of the stateof-the-art production sites for bathtubs and shower trays around the world. Additionally, Kaldewei is the only bathtub producer producing its enamel in its own enamel melt.

Decades of experience, greatest technical know-how and a good feeling for the material enable implementation of the often bold forms indicated by international design offices such as the Milan Studio Sottsass Associati or Phoenix Design Stuttgart/Tokyo.

Their designs connect smart function, maximum ergonomics and timeless design to true style icons and groundbreaking products of modern bath aesthetics. More than 60 national and international design awards imposingly prove the masterful design.

U-type furnaces In the world’s largest U-type furnaces at a temperature of 850°C, steel and enamel fuse to form a molecular, durable bond.

February - April 2013

issue 24

119

Bathroom trends: Kaldewei

Kaldewei Bassino Pioneering spirit and value retention, innovation and classic elegance – to this day, Kaldewei has always been integrating apparent opposites in an impressive overall image that sets new standards in the industry where design, value and quality is concerned.

European pioneer in Green Design One of the leading premium brands in Europe, Kaldewei stands for perfection and style. All products are defined by the steel enamel material which combines extraordinary aesthetics, sensuality, quality and lasting value. The special quality of 3.5 mm steel enamel is supported by the manufacturer by a 30 years guarantee. This longevity, combined with the purity of the original materials, is what makes Kaldewei's products suitable for sustainably

planned construction projects also from an ecological point of view: The company was the first German and European bathroom furnisher before the wall to go through the extensive analysis processes for the German quality seal for sustainable building (Deutsches Gütesiegel Nachhaltiges Bauen) and received the corresponding IBU (Institut Bauen und Umwelt e.V.) environmental declaration pursuant to ISO 14025 for its products. "Successful certification is thus the logical consequence of our brand and material philosophy: We are happy to be able to use

Kaldewei Conoduo Extravagant, fine and elegant – precious Kaldewei steel-enamel 3.5 mm tubs merge German industrial and modern bathing culture into visionary aesthetics masterpieces

120

issue 24

February - April 2013

Kaldewei Ellipso Duo Oval One of the leading premium brands in Europe, Kaldewei stands for perfection and style. All products are defined by the steel enamel material which combines extraordinary aesthetics, sensuality, quality and lasting value.

Kaldewei products sustainably in buildings planned and built environmentally compatibly.

We want to establish ourselves in this area around the world," says the ambitious bathroom specialist about its plans. With its great quality and natural product components, Kaldewei is perfectly placed worldwide to comply with current environmental demands.

This applies for the complete product range, which includes not only about 350 different bathtub and shower trays in three target-group specific segments, but also seven different whirl systems. This product range is supplemented

by various installation systems for bathtubs and shower trays and an extensive accessories segment to increase comfort.

Pioneer and style icon The courage to be different and to take new paths is a prerequisite for the market leader's decades of success – like the current anti-cyclic investments in a new logistics centre, a new press line for shower trays, new premium products and a sensational brand campaign that presents Kaldewei as a luxury brand of modern construction culture, pioneer and style icon.

20 - 23 May 2013

Dubai World Trade Centre

www.indexexhibition.com

For more information about exhibiting as part of the Kitchen & Bathroom section of the INDEX International Design Exhibition 2013, contact Yan Wang, Project Manager: Tel: +971 (0)4 438 0355 Fax: +971 (0)4 438 0357 Email: kitchenbathroom@indexexhibition.com

Other sectors include:

Brand overview: Bongio

Bongio born in Alzo di Pella in 1936, within just a walking distance from LAKE OF ORTA and few miles from MILANO. For the Novara Company quality is a priority since the beginning and the production style is an increasingly diversified and competitively tough market.

The search for quality materials like brass, Murano glass and crystal, the detailed workmanship (and finishes in particular) and an innovative, coveted design are the features of the Company that is recognized for its class and quality.

Bongio Family

Bongio Headquarters

122

issue 24

February - April 2013

MONTE ROSA

Bongio has always considered the bathroom as an environment to be furnished in a harmonious and elegant way and, for this reason, has oriented its production line toward co-ordinated taps, fittings and accessories, offering its customers a truly wide choice that ranges from a series inspired by a more classical tradition to more modern and essential styles.

LAGO D'ORTA

Today Bongio represents, within the MADE IN ITALY world, the example of a company able to distinguish, among all the others, for the excellence of its products, the ability to go beyond the standard, in the aim to propose strong articles, capable to transit emotions and to communicate ideas and dreams.

The continue attendance at the most important exhibitions in Italy, Europe and in the WORLD all has confirmed this is the focus to follow by Bongio’s Company, as enthusiasm of the visitors towards its programs and the positive outcomes exceeded all hopes.

Bongio Showroom

Made in italy it is not only a product’s status but it is history, culture, passion, Ideas, technology resource and all our dreams.

February - April 2013

issue 24

123

Brand overview: Bongio

In the collection SOFFI, the calm and wisdom of the finest handicrafts, pure and unimpaired over the years, incorruptible by changing fashion, an example of perfection envied the world over. Unique, eloquent pieces, capable of refined and harmonious dialogue with any bathroom, a distinctive stylistic code embellishing the space with our most intimate feelings. Finally, design recovers the loftiest contents in terms of research, materials, and function, leaving behind commonplace selfcongratulation in conflict with modern customs. Polished or opaque, hammered or smooth, inflected with fascinating colours, the Murano glass in the Soffi collection is an unmistakeable touch of style with high artistic and design content. Because designer Massimiliano Della Monaca has merged all of his expertise

124

issue 24

in designing luxury taps and fittings with his passion for traditional Murano glass production. A combination that celebrates a new way of looking at bathroom taps and fittings, transverse in style and content, able to delight the most refined tastes.

February - April 2013

After that, STELTH, designed

by Marco Poletti, represents the formal perfection and stylistic pureness from one side and the technological research from the other side, that permit to the company to grant the life time warranty as symbol of a TOTAL

QUALITY MADE IN ITALY. The STELTH collection has been selected and installed in the RITZ CARLTON EXTENSION on Jumeirah Beach, in Dubai with the dedicated BRUSHED NIKEL finiture.

And last, but only in the time, it is the new SPAZIO VIVO designed by Federico Rossi, that represents the best possible synthesis between the italian design, the experience of an almost 80 years old company and the italian craftmanship, at the base of each respectable italian factory. Men and Women, with their ideas and involvement, that have contributed, day after day, to the improvement and success of the Company itself during all these years.

February - April 2013

issue 24

125

Bathroom accessories: Kludi RAK

bringing Harmony to your Home KLUDI RAK, the UAE’s only manufacturer of kitchen and bathroom fittings and accessories, has now launched the Harmony Series of water faucets, shower sets and kitchen and bathroom mixers.

The new concept presents a harmonious composition of a variety of precision-honed geometric lines with curving and flowing sinuous forms, fused together with unrelenting attention to detail.

The designs combine contemporary style with high functionality and technology to add a special touch of harmony to your kitchen sink, bathtub, shower, bidet and washbasin.

Innovative features in the Harmony series include swivel cascade aerator solutions that bring greater flexibility to both bathroom and kitchen, by enabling the angle of flow to be adjusted to have different splash options and resemble the natural flow of water.

The bath and shower mixer has a lockable diverter fitting that can be used in low-pressure areas, and boasts an ultraflat, hand-held shower with a voluminous rain shower spray.

360-degree swivel kitchen spouts also help create plenty of free space at the sink. Highgrade 12.3-micron chrome surfaces provide the finishing touch for these top quality

126 122 102

fittings.

KLUDI RAK synergizes the expertise of two giants in the field of manufacturing and marketing: KLUDI – a leading German manufacturer of kitchen and bathroom fittings with over 80 years of experience, and RAK Ceramics the world’s largest ceramic manufacturer, in operation for over 20 years from its sprawling plant in Ras Al Khaimah.

Equipped with state-of-the-art European technology, KLUDI RAK has the required exper-

issue February - April- December 2013 levant24 22 issue August 14 October - October 2012 2012

tise and skills for the development, design and manufacture of fittings that combine innovative and trendsetting designs with technical perfection and high functionality. All its products showcase ‘the best of German technology, made in the UAE’, and take bathroom and kitchen architecture to a new level.

The company also prides itself as a fittings specialist, using high-grade material imported from Germany. An experienced workforce ensures consistency, innovation and careful

Bidet Mixer

workmanship with the added advantages of excellent product service and long lasting quality.

In addition to high-end design and quality, KLUDI RAK also supports the promotion and development of sustainable buildings in the UAE and is a corporate member of the Emirates Green Building Council. The company is committed to reducing the wastage of one of earth’s most precious resources – water. Its engineers work tirelessly to ensure that its faucets, unlike conventional ones, reduce wastage by up to 60%

Bath & Shower Mixer

Kitchen Sink Mixer

ShowerMixer

February -2012 April 2012 2013 October - December August - October levant issue 24 14 22

127 123 103

Bathroom accessories: Kludi Germany

KLUDI FIZZ Threechamber showerhead Furthermore, the showerheads can be further adjusted to your needs and provide a refreshing, tailor-made shower experience.

128

issue 24

February - April 2013

KLUDI FIZZ Invigorating Motion This extensive range of showerheads and hand-held showers perfectly unites elegance with functionality. KLUDI FIZZ utilizes an extraordinary design that sets new standards in showering wellness. In addition to the novel and unique trapezoidal shape of the showerhead, the high-gloss white base contributes to the attractive look.

This outstanding new range also offers exceptional functionality.

With its three completely different spray modes, the 3S handheld shower offers a uniquely flexible shower experience.

The powerful rain shower emitted by 75 nozzles and the firm massage provided by the booster jet are contrasted by the soft, wide curtain of water in smooth mode – yet undreamt-of sense of well-being.

In smooth line mode, water rains straight down in parallel streams.

Booster mode provides a massaging and cleansing jet of water.

Drain function: After each use, simply adjust the showerhead to allow the remaining water to drain.

February - April 2013

issue 24

129

Bathroom accessories: Delta Faucet

DELTA FAUCET MARKS 58 YEARS OF INNOVATION Since founder Alex Manoogian developed the plumbing industry's first single-handle washerless ball valve faucet in 1954, Delta速 products have been fueled by thoughtful innovation. The brand's commitment to designing products that improve the way people interact with water has led to a robust collection of award-winning technologies and water-saving features, including its unmatched Touch2O速 Technology, which, after nearly five years on the market, continues to reinvent the way consumers interact with their faucets.

An Armenian immigrant who established himself as a young entrepreneur in the 1920s, Manoogian was vocal about his dedication to superior craftsmanship, design and leadership; values that the brand continues to uphold today. According to him, products that do not offer consumers superior performance and a better value are not worth selling.

It's through this mandate that Delta Faucet upholds its mission to help people find smarter ways to experience water.

130

issue 24

February - April 2013

DELTA FAUCET CONTINUES TO PAVE THE WAY FOR TECHNOLOGICAL INNOVATIONS IN THE KITCHEN AND BATH

"Alex Manoogian is more than just the founder of the Delta brand, he is the inspiration behind everything we do today," said Bob Rodenbeck, director of research and development, Delta Faucet Company. "As a company born out of innovation, we take pride in continuing to innovate and lead in the areas of new technology development, consumer research and design."

February - April 2013

issue 24

131

Bathroom accessories: Delta Faucet

Born from ethnographic research, Touch2O Technology addresses a desire to improve the way consumers interact with their kitchen faucet, affording them precise and reliable control to activate the flow of water exactly when and where it's needed - even when hands are full or messy. With Touch2O Technology, users can simply tap anywhere on the spout, hub or handle of the faucet to turn on and off the water stream.

The evolution of Touch2O Technology since it was first introduced in 2008 echoes the same process Manoogian followed in developing and expanding his single-handle washerless line in the 1950s and beyond. In 2011, Touch2O Technology was made available on lavatory faucets and was also expanded in the form of Touch2O.xt™ Technology,

132

issue 24

which, in addition to touch activation, also offers handsfree functionality in an area of the home where proximity sensing is more desired.

Today, the Delta brand offers eight kitchen suites and three bathroom suites featuring Touch2O Technology, as well as two bathroom suites with Touch2O.xt Technology.

Another kitchen technology, the EZ Anchor™ mounting assembly, was developed out of the desire to make the faucet installation process less cumbersome. With the EZ Anchor system, the kitchen faucet can be installed almost entirely above the deck, limiting the under-thecounter contorting that often accompanies a new faucet installation project. The only steps below the counter are to connect the spray wand hose and the water supply lines.

February - April 2013

H2Okinetic™ showers

H2Okinetic™ showers, one of the brand's other hallmark technologies, also followed a similar development path. New federal and state requirements and the changing global landscape of water availability have created the need for more water-efficient products in the lavatory.

After extensive research, Delta Faucet discovered that, while many consumers were willing to reduce their water consumption in other areas

of the home, most were not willing to compromise their experience in the shower.

H2Okinetic technology helps address this problem by giving users the feeling of more water without actually using more water. Each H2Okinetic shower employs the science of fluidics to manipulate the water droplet size and spray pattern, giving users the feeling of a more drenching and warming shower.

February - April 2013

issue 24

133

Bathroom accessories: Schell

Schell

control panels In public and commercial WC facilities, hygiene is always first and foremost – to protect against bacteria and germs. In addition, lasting cleanliness makes a major contribution towards ensuring users do not wreak havoc in the facilities.

Advantages can be gained by using product solutions that combine elegant design with modern hygiene requirements.

As part of the ISH 2011, fittings manufacturer Schell is presenting a full series of innovations, that have been developed with these aspects in mind. A sensor-controlled WC electronic system for the concealed "Compact II" flush valve and innovative design control panels for WCs and urinals join the ranks of the existing product range.

Alongside an electronic actuator for WC flushing cisterns, these innovations round off the flush technology range by Schell.

It doesn't matter whether you are looking for electronic, mains, battery or manually operated systems, the fittings specialist from Olpe can fulfil almost all applications and requests with its WC and urinal flush systems. The new WC electronics "Edition" controls flushes contact-free with reliable user detection as well as safeguarding functionality.

Schell offers these WC electronics in two designs: as a version with fully-automatic flush actuation via room monitoring and triggering by

134

issue 24

February - April 2013

Edition WC electronics In public sanitary rooms, many users shy away from pressing the WC button/ handle or regard it as unpleasant. The new and robust stainless steel "Edition" WC operating panels are an elegant solution for contact-free flushing. Precise user detection is guaranteed.

a hand approaching in close range and as a version with an additional manual actuation in the event of a power failure.

For flush actuation with an approaching hand, a distance of five centimetres between the hand and sensor window suffices to activate the flush.

This actuation mode blocks the fully automatic system, a second flush using the approaching-hand method is always possible, e.g. after cleaning the WC bowl.

Ambition Eco WC operating panel A highlight for the WC flushing cistern: Contactfree use and the possibility for manual operation via self-explanatory touch-tronic icons combine in a new operation panel – meet the "Ambition Eco" by Schell.user detection is guaranteed.

The contact-free and robust WC electronic system "Edition" is also suitable for unattended sanitary rooms. It scores points with an adjustable range for monitoring (fully-automatic flush) with a preset flush capacity from 3 to 9 litres and a 24-hour stagnation flush.

The sensor system is concealed by a cover made of stainless steel. And if it is not possible to provide power for the 100 to 240 V power pack, the "Edition" for WC is available as a 9V-battery version.

The real-glass front panels made of white or black tempered single-pane safety glass convince in terms of design and economy. These versions pursue the trend for representative flush actuation systems made of glass and all compliment the concealed "Compact II" flush valve: There is the glass control panel "Edition" only measuring 153.5 x 124 mm as the electronic flush actuation for the urinal and as a manual flush actuation for the WC and for the urinal, the flush is manually actuated by pressing an easily depressed brass button with high-gloss chrome for the single flush.

The export markets will be the main beneficiaries from two additional new developments from Schell: With immediate effect, the "Edition" and "Edition Eco" controls are available with the mechanical concealed "Compact II" flush valve as a low-pressure version for pressures from 0.8 bar. You can choose from the control panels being made of topquality white or chrome-plated plastic or of stainless steel.

Further to this, the high-gloss chrome-plated "Edition" control panel for shallow concealed installation depths (minimum 100 mm) is available for the "Compact II" roughing-in set.

WC electronic fitting for concealed cisterns Schell is now also offering maximum hygiene and contact-free convenience for its concealed WC flushing cisterns in representative application areas such as hotels: The WC flushing cisterns' assembly modules for wet or dry construction are equipped with the elegant "Ambition Eco" WC electronics.

This design control panel from Schell offers the water-saving dual flush with a 230V power supply. An intelligent user guidance system is concealed by the framed tempered singlepane safety glass available in black and white. Selfexplanatory touch-tronic icons for the economy and standard flush light up and start to flash thus indicating the fact that a user has been detected.

Fast flashing icons indicate

the detected end of usage. The automatic flush is actuated after four seconds. In addition, the user can flush manually once after the automatic flush has been actuated, by lightly touching the illuminated icon on the glass surface and this second flush can be stopped prematurely by touching the panel again The 240V power supply with insulation class IP 20 is installed in a flushmounted socket sideways in a wall or in a suspended ceiling.

Further information is available from Spezialized Suppliers FZE, telephone number+971 4 8865737, by e-mail: info@specializedsuppliers.ae, Dubai, U.A.E. and on the internet at www.schell.eu or directly from Schell GmbH & Co. KG Armaturentechnologie, RaiffeisenstraĂ&#x;e 31, 57462 Olpe, Germany, on tel. +49 2761/892-0, e-mail: info@schell.eu.

Wider choice, more functionality, ultimate hygiene

Edition WC control panel Make a stylish impression with the "Edition" manual WC control panels for the "Compact II" flush valve, made of black or white tempered single-pane safety glass and high-quality all-metal button for the single flush. The flush volume of water can be set between 4.5 to 9 litres.

February - April 2013

issue 24

135

Home: Busnelli

Busnelli The project of research and innovation of the Gruppo Industriale Busnelli continues, exposing a big number of novelties of upholstering and complements.

One year, this 2012, rich of project and challenges for the company, that establishes itself again as a referent in the living market. After had lived an effervescent period of creativity through the years sixties and seventies, due to the contribution of

important designers, returns today to use the collaboration of designers of international importance. Different and varied proposals that expand the already rich offer of Busnelli, that is presented as an elegant container in which projects from different firms coexist, every one sharing a refined and elegant style. The continuity of all this projects is not researching the extreme minimalism, but a morbid and delicate style, that harmonizes with every environment.

Grace - Design Umberto Asnago Umberto Asnago proposes two small armchairs: Milady, elegant and refined, with an embracing seat in leather; the second, Grace, of an embracing external shell and a soft internal heart.

136

issue 24

February - April 2013

Life - Design Claesson Koivisto Rune Claesson Koivisto Rune signs the sofa Life, a sofa of an ecologic concept with an entire structure in solid wood and made without the use of metal parts.

February - April 2013

issue 24

137

Home: Busnelli

Blumun Design Christophe Pillet Christophe Pillet designs Blumun, a sofa in perfect equilibrium among minimal design, extreme elegance and comfort.

Mylo - Design Patrick Jouin Patrick Jouin designs Mylo, that inside the offer of the sofas with mechanism arrives as one of the most innovative projects ever seen. From an elegant and comfortable line, Mylo can change the inclination with a simple gesture. The chair Charme represents a true and proper, classic and refined seat system. At last, Jouin signs the Caruso table, that distinguish itself for an important wooden structure, in which forms and tops chase in one solution of continuity in the research of elegance.

138

issue 24

February - April 2013

Home: Versace

VERSACE

THE NEW WALLPAPER COLLECTION Versace announces the new Wallpaper collection, highlighting the design aesthetics of the house and bringing the unique Versace lifestyle into everyday living.

The Wallpaper collection launched at Heimtextil in Frankfurt, is the result of an important partnership with AS Creation, a German landmark manufacturer of high quality wallpaper.

The collection features 5 topic themes of Versace; the very recognizable Barocco motif is given new interpretations in three patterns: the “Barocco Flowers”, where the curlicues of Acanthus leaves match with an explosion of their own little

flowers. The “Barocco and Stripes”, a playful juxtaposing of the blue-colored motif and the straight stripe decors. And the “Creamy Barocco”, tonein-tone floral scrolls in an exquisite satin structural mix.

The most iconic Greek key, with its clear, straight-line meanders comes into a restrained tone-in-tone decors of the satin wallpapers in large formats, generating an extravagant, grandiose expressivity. Beside the “Herald” print sourced by the recent Versace Home collection, presents sumptuous floral scrolls adding an hint of romantic touch to a stylish home ambience.

The Versace wallpaper collection is available in all Versace Home boutiques and exclusive retailers worldwide.

140

issue 24

February - April 2013

I have always wanted to make my design aesthetics come alive in people’s homes. And it is has been exciting for me to see how the DNA of the house have been reinterpreted into this new wallpaper collection Donatella Versace

The Herald

The Herald

Barocco & Stripes

Greek Key

Barocco Flowers

February - April 2013

issue 24

141

Lighting Axo Light

axo light Clavius tastefully

styles the interiors at 100% Capri in Miami Located in one of Miami's most exclusive shopping areas, the 100% Capri Store is the place for articles in the finest linen with an Italian twist, introducing clients to a sophisticated shopping experience.

The entire interior, designed by the studio of Giachi Architettura e Design, carries the stamp of contemporary style and simple elegance which lends a feeling of lightness and spaciousness to

142

issue 24

the entire furnishing concept.

Two large lamps from the Clavius collection by Axo Light command attention with delicate aesthetic sensitivity, placed next to expressly designed wooden features, ad hoc creations at the architect’s own personal request. The lamps make play of the theatrical setting with their round and square shapes; the lightshades, handmade using slender silken threads of a tobacco colour, express the deep relationship

February - April 2013

between light, material, form and colour, creating tiny experiences of light magic, a soft light, which accentuates the delicate nuances of the linen, the centrepiece of the shop.

The result is a fluid sensual light, which spreads out into the space, defining the shape while the interplay of silk threads morphs into a liquid unique effect, a visual counter play to the separĂŠ in wood.

February - April 2013

issue 24

143

Lighting Officinanove

Officinanove Lighting Officinanove proposes floor lamps, table lamps and suspension lamps Officinanove proposes floor lamps, table lamps and suspension lamps characterized by a fresh and original design. They are able to furnish withexclusivity and traying to save energy.

Officinanove presents AKEMI in floor and suspension verisons, DEMI in allversions: angle, table, outdoor, wall and suspension; JOKER and KALLAS in twoverisons: floor and table.

DEMI' WALL – Design by Carlo Bargagna

DEMI' TABLE – Design by Carlo Bargagna

They came about in 2009 as a collection of highly innovative floor lamps

They came about in 2009 as a collection of highly innovative floor lamps designed to

designed to embellish and decorate corners, walls and columns even in

embellish and decorate corners, walls and columns even in small spaces. In 2011 the

small spaces. In 2011 the line was completed with the addition of ceiling,

line was completed with the addition of ceiling, wall and table versions. The lamps

wall and table versions. The lamps were, furthermore, designed to enhance

were, furthermore, designed to enhance the power of energy-saving light bulbs, and an

the power of energy-saving light bulbs, and an elegant spiral-twisted wire,

elegant spiral-twisted wire, always red, supplies the bulb of the table version with its

always red, supplies the bulb of the table version with its electricity. Demì

electricity. Demì Table: cm 40x70,3H.

Wall: cm 40x18x32,5H. - Demì Wall XS: cm 20x9x16,2H.

144

issue 24

February - April 2013

DEMI' AIR – Design by Carlo Bargagna They came about in 2009 as a collection of highly innovative floor lamps designed to embellish and decorate corners, walls and columns even in small spaces. In 2011 the line was completed with the addition of ceiling, wall and table versions. The lamps were, furthermore, designed to enhance the power of energy-saving light bulbs, and an elegant spiral-twisted wire, always red, supplies the bulb of the table version with its electricity. Demì Air XS: cm 24x19H. - Demì Air: cm 56x45H. - Demì XL: cm 78x63H.

DEMI' – Design by Carlo Bargagna This is the name that Officinanove has given to its extremely innovative line of floor lamps. Officinanove has revised the shapes of the traditional floor lamp in a essentialist key, so that it can be used even in the limited – and often overlooked spaces to be found in modern livings. In the various versions available, Demì becomes a decorative element for corners and walls, embellishing columns and offering a luxurious alternative to the common outdoor lights. The supporting structure, which is even shaped to take into account the minimal volume of the skirting board, makes it possible to fix the floor lamp onto the wall. The impressive Demì XL becomes the protagonist of large halls, reception areas and galleries. The lighting is provided by low energy high performance light sources and the lamps are powered by a redcolored braided cable.

AKEMI – Design by Binazzi Cacciapuoti Basili AKEMI is an elegant and elaborated lighting element is made of aluminium and characterised by a variable geometry spiral cut in the central part. It is designed by Marco Binazzi, Patrizia Cacciapuoti and Francesco Basili for Officinanove, is manufactured in the single hanging version, in the multiple assembly one and in the standard version with definitely more generous dimensions. AKEMI distinguishes itself for a double source of light that implies, in the hanging version, a beam oriented downwards given by a low energy consumption and high-efficiency lamp and by a system of stained LED placed in the central body that provide unexpected light effects. In the standing version, the primary beam is oriented upward in order to illuminate the rooms with an indirect light while the spiral is lighted up by a neon tube. Spiral lighting changes depending on the chosen combination and can be personalized with the 5 LED colours: white, green, blue, red and yellow. Akemi Standard lamp: Height cm 183

February - April 2013

issue 24

145

Tiles & Ceramics Azteca

Azteca Azteca, a Spanish company located in the town of l’Alcora (Castellón), has been designing, manufacturing and marketing tiles and ceramic products for 50 years for both interior and exterior environments. All these products strive to resolve the needs of suppliers and professionals within the sector and always uppermost in our mind, is concern for the service offered.

The ever-­c hanging world of our surroundings means that companies are differentiating themselves more and more.

Azteca has firmly staked its future on quality and service to enhance its position in a highly competitive market. A service tailored to market demands, offering solutions for both clients and prescribers.

Throughout its extensive development, Azteca has consolidated itself as a benchmark company, worldwide, synonymous with an innovative, quality product, positioning the company among a select group of Spanish firms with a high, internationally recognised standing. Moreover, the steady increase in export figures makes it possible to firmly position the brand in more than 100 countries over the five continents.

Thanks to its unshaken belief in Marketing, Azteca is more and more aware of the needs of each market, incorporating them into the company as a fundamental part of its market strategy.

A specialised sales team facilitates the positioning of the brand and product recognition on an international scale.

Innovation as well as quality and reliability, characteristics which society holds in the highest regard when it comes to looking for possibilities in covering any vital space, are values which set Azteca’s products apart, in a highly competitive market.

By means of a select range of high quality products, Azteca offers innovative solutions for the decoration of any room within the home or commercial premises as well as possibilities for tiling any public space.

The combination of the most innovative ceramic with natural materials of eminent decorative value (slate, travertine, enhanced glass, treated resins etc.) make up the range of products which Azteca counts on to offer solutions to every type of need in any part of the world.

146

issue 24

February - April 2013

February - April 2013

issue 24

147

Tiles & Ceramics Azteca Group brands By means of the various brands within the Group, Azteca caters for the different needs that arise in and around our surroundings. Our brand specialization enables us to offer the most suitable product for each decorative environment, style and market trend. Azteca is an umbrella brand which embraces other brands, depending on the activity or business in question. The following shows a list of brands chronologically ordered according to their creation:

Azteca Cerámica A brand which encompasses the whole series of ceramic products. Innovative ceramic bases coupled with multiple decorative possibilities which facilitate integral solutions to any space within the home or office. Numerous possibilities in format and distinctive finishes enable Azteca’s products to be adapted to any market demand whatsoever.

Azteca Nature A brand which incorporates the whole range of natural products that Azteca markets.

Azteca Nature consists of any decorative possibility which exalts nature. Within this group, a wide range of enhanced stone (slates, travertines, sandstones, etc.) as well as the innumerable decorative possibilities offered by using glass or the elegance of enhanced resins.

The Azteca Nature range offers the consumer a new, original and versatile form of decoration, with the added value given by incorporating products of natural origin.

Azteca Quick Azteca Quick Plus A brand incorporating an innovative system for easy covering, deploying ceramic as an ally of the professional tile seVer, decorator, reformer, etc. and consolidating the company as

148

issue 24

February - April 2013

an expert brand in tiling all types of interior and exterior environments. The Quick Plus system was conceived as a swiY, clean and simple way to an otherwise tedious method of applying ceramic tiles in their various uses.

Azteca Imagine A brand comprising all types of innovative solutions for all surroundings. Personalised, exclusive solutions with a made-­to-measure design, easily adaptable to each person’s individual project. A brand which brings with it a new business concept, aimed at professionals working in interior and exterior design, which could be defined as a concept in ceramic murals and we would describe as a set of ceramic tiles which make up a motif or graphic representation, designed to be adaptable to the surface which is to be covered.

Azteca The Thinking Solution Company Much more than a brand name.

It is above all about a philosophy of action with the exclusive aim of optimizing all the services we offer to our customers. It is about reaching beyond the product itself, which is fundamental in our quest to differentiate ourselves from our competitors.

We do not merely sell tiles but with each element, every metre, we sell a service, we sell solutions, we sell ideas‌ We stand shoulder to shoulder with our clients and that is how they perceive us.

Green LIving

by Azteca It represents our commitment to society, to everything around us, to people and the environment. We cherish the past, manage the present and strive for a sustainable future, not just from an environmental stance but also from an economic and social aspect.

February - April 2013

issue 24

149

Tiles & Ceramics Marazzi Group

Marazzi Group Marazzi is a leading international player in the ceramic tiles sector Experience and innovation capability, creativity and design, tradition and culture, a passion for ceramics and environmental awareness are the fortes of Marazzi ceramics which have been defining living spaces since 1935, combining aesthetics and top quality materials.

With over 5,500 products in porcelain stoneware, crystallized stoneware and single-fired, as well as mosaics, marble, granite and natural stones available in a range of sizes, colours, thicknesses and surfaces, Marazzi is able to respond promptly to the diverse needs relating to living spaces and contemporary architecture.

Today Marazzi ceramic tiles are used not only for the

floors and walls of residential buildings; thanks to their outstanding technical and aesthetic characteristics, they are increasingly chosen for use in public spaces and in major architectural projects.

For decades now, Marazzi has been developing and offering the market new areas of application for ceramics, providing architects with products that deliver outstanding technical characteristics, through the Marazzi Tecnica brand, as well as an ever growing array of solutions for architecture through the Marazzi Engineering Division.

Specialized in the production and sale of porcelain stoneware and ceramic slabs for vertical surfaces subject to high stress and horizontal surfaces subject to heavy traffic, for over 20 years

Marazzi Tecnica has been the preferred choice of architects and designers when it comes to large scale projects or buildings requiring materials that guarantee outstanding technical performance: hardness, resistance to abrasion and stains, slipresistance, ease of cleaning, large sizes and understated, essential aesthetics are indeed the key characteristics of Marazzi Tecnica products.

The Marazzi Engineering Division supports the planning and construction industries through the development of floor and wall covering systems for indoors and outdoors, in particular raised floors and ventilated walls, providing sector specialists with "turnkey" solutions which include installation, customization, research and water-jet cutting of special materials.

Ragno Carpet Decor. 32,5x97,7 cm size.

in Bianco and Beige. Stripes Decor.

Realized with ink-jet technology. Shabby-

32,5x97,7 cm size. Available in Bianco

chic motif. Available in Bianco and Beige.

and Beige.

Flower Decor. 65x97,7 cm size (made

Mosaico. 32,5x32,5 cm size. Rectangular

up of two elements). Available in Bianco

tesserae, enriched with glossy material.

and Beige.

Ideal for shower stalls. Available in all

Damask Decor. 32,5x97,7 cm size.

colors.

‘Ruined’ decorative effect. Available

150

issue 24

February - April 2013

SistemV

Silkstone Rose Decor. 30x60 cm size rectified. Hand-

Kimono Decor. 30x60 cm size rectified. Floral

painted effect, inspired by silk. Realized

pattern, inspired by traditional Japanese

with ink-jet technology. Available in Cream

costume. Available in Caramel, Cream, Pearl

and Pearl.

and Tourmaline.

Zari Decor. 30x60 cm size rectified. Inspired

Tulle Decor. 15x60 cm size rectified. The tulle

by Indian saris. The fundamental decorative

structure recalls that of silk drapery. Available

feature of the sari is the zari, a thread

in Cocoa, Honey, Caramel, Tourmaline and

traditionally of gold or silver, woven into the

Silver.

silk fabrics to create patterns that give the

Listel. 2,5x60 cm size. Available in Cocoa,

sari’s brocade a distinctive, rich personality.

Honey, Caramel, Tourmaline and Silver.

Available in Honey, Cream, Pearl and

Mosaic. 29x30 cm size. Tessere rettangolari con

Tourmaline.

inserimenti decorati. Available in all colors.

February - April 2013

issue 24

151

Tiles & Ceramics Marazzi Group

SistemN Mosaic 30x30 cm. Available in all colors.

Muretto (wall) Insert 30x60 cm, obtained from irregular listels with different surface finishes. Available in Bianco, Sabbia, Grigio Chiaro, Grigio Scuro,Nero.

Metal Listel 0,5x60 cm.

Brooklyn Marazzi Brooklyn is ideal for wall and floor covering of internal and residential spaces, like livings, kitchens, bathrooms, bedrooms, and commercial premises, like shops, restaurants, offices, wellness centers, also subjected to heavy traffic. Marazzi Brooklyn can also be used in ventilated faรงades and raised floors.

152

issue 24

February - April 2013

GLASS IDROMASSAGGIO Middle East Office P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

MySpa www.glassidromassaggio.com

Technology Mohammad Hoda - Cisco

One to one with

Mohammad Hoda

The managing director of Cisco Consumer Products for the Emerging Markets Dubai recently welcomed the Gitex exhibition, the annual information technology week, during which thousands of ICT professionals and companies took advantage of direct business opportunities.

Cisco was amongst the 80% of the world's top brands who participated and a&e spoke to the company's managing director of consumer products for the emerging markets about its innovations in home networking. The Cisco Connect Cloud allows consumers to connect devices to their Linksys Smart Wi-Fi Router, and access their home network settings and activities wherever they have internet access. They have redefined the way people interact with their homes allowing them to keep an eye on what goes on inside the house while they're away, including the internet usage of their children. Cisco promises to make people's busy lives even more efficient by integrating home appliances into this system as well. We were interested to find out a little bit more about the Cisco Connect Cloud, why it was created, its overall usefulness and its contribution to the concept of "future homes."

Let us first begin by asking

154

issue 24

you to explain to our readers what the Connect cloud is, and how it functions?

The Cisco Connect Cloud is the next generation of intelligent home networking that redefines and dramatically simplifies how consumers connect, control and interact with their connected devices, including personal entertainment and home appliances. It is designed to handle all the tiresome and complicated technical aspects of home network set-up and connecting devices to the network. This enables the average person to get on with using and enjoying their Internet service, as well as a wide range of new uses enabled by the home network.

What made Cisco feel the need to create this software?

The network is emerging as the hub of the home, and Cisco is in a unique position to lead this next wave of innovation to create the connected home. We looked beyond the speeds and feeds of a router and considered how this networking equipment, together with a software platform, partnerships and apps could create a whole

February - April 2013

new level of experience, convenience and simplicity for consumers.

What are some of the biggest benefits of using connect cloud?

Once registered, a Cisco Connect Cloud account lets you check in on and control your network remotely, anytime and anywhere from the convenience of a browser or mobile application. One breakthrough feature with Cisco Connect Cloud is SimpleTap™. SimpleTap lets

consumers connect devices to their Linksys Smart Wi-Fi Router with as little as one tap of a button or with a quick swipe or scan of a device or tag, making it easier than ever to add devices to the network.

As managing director of the emerging markets, what do you have to say about the Middle Eastern market in comparison to the west?

Particularly the Gulf region?

Middle Eastern markets are experiencing different levels of shift in economy due

Cisco Connect Cloud

to various challenges and opportunities in the region. A few counties are challenged due to geo political issues but majority of key countries like Saudi, UAE, Qatar and other gulf counties are experiencing stable economic growth. Our growth in ME vs.

European markets is coming from growing broadband connections, service providers spending on hosted services for home, higher consumer spending, growing young population and growth in social networking. These factors are helping us position our technology in a better way.

You recently were present at the Gitex exhibition in Dubai, what did you make of that experience?

As the market is maturing we are gaining more awareness from consumers. Gitex has helped as a platform for Cisco to showcase some of the

recent technologies that we have launched in the Middle East market. I was also quite impressed this year, around the cloud based applications and services that are changing the way we adopt the technology today.

What are some apps used to connect people to their home and which would be considered fairly popular amongst your customers?

The Cisco Smart Wi-Fi Router available to buy at the moment has 6 readily available apps that target different audiences.

Parents, for example, now have more control over what content their children see on the Internet with the Block the Bad Stuff and Netproofer app, or business travelers can see what’s happening at home with the Gemini IP Camera Viewer app. A variety of Linksys Smart Wi-Fi apps are available today and additional apps

are coming soon from app developers that have joined the Linksys Developer Community.

What are some future apps we can expect from Cisco?

Linksys recently announced its partnership with LG Electronics. This partnership will help consumers get the best possible HD viewing experience on their Smart TV in the near future when using video on demand services such as Netflix, Hulu and YouTube HD. Our team is focusing on bringing apps that are relevant and meaningful to consumers.

We have selected 30 new app developers currently focusing in bringing newer apps. We will be announcing a few new apps very soon.

As someone who has many years of experience in the IT industry, what would you say the future holds for our fast evolving digital society, and

the “home of tomorrow?�

Mobility is growing at a very fast pace. Today, there is one connected device per person.

This figure will grow to 19 billion devices in the next 4 years and then a staggering 50 billion devices by 2020, which means in eight years there will be seven devices per person connected. The factors that are influencing the growth are the demand of the average consumer to access content anytime, anywhere.

There will be a huge shift and focus in technology with the investment around the growing mobile community whether it is inside the home or on the move. Our future homes will evolve around managing connected devices not only when you are at home but accessing your content when you are mobile as well.

Interviewed by: Houry Seukunian

February - April 2013

issue 24

155

Eye on Design Sylvie Johnson Paris

SYLVIE JOHNSON PARIS HAUTE COUTURE CREATIONS FOR FURNISHINGS AND DECORATION Energy and passion galore – that is what is most striking when meeting Sylvie Johnson, who designs and produces haute couture textiles for furnishings and decoration from her base in the very heart of Paris. Sylvie’s designs represent the successful consolidation of her love of architecture, poetry and traditional crafts.

For Sylvie Johnson, a piece of fabric is much more than simply putting together warp and weft. A fabric must “dress up” a particular space, making it come alive and creating an intense feeling. Sylvie Johnson does not shy from dipping into old swatches to accurately translate the impressions she brings back from her many voyages. She revels in exceptional materials coming from all over the world such as silk, horsehair, leather, cashmere and gold or silver thread, which are then worked by one of the last remaining craftsmen in Lyon, a repository of the expertise of yore. Sylvie Johnson’s relations with a number of artisans who use

exclusive techniques is, in fact, essential for creating the designs that she readily admits have an elitist side to them.

Her clients are manufacturers, artists, royalty, aesthetes, people who are in love with a very special sensitivity that characterises Sylvie Johnson’s creations. She works mainly on

private projects: villas, luxury apartments, yachts and private jets. But she has also had occasion to exercise her talents for decorating hotels, airport lounges and boutiques together with scenographic projects.

She designs her creations with the soul that is her hallmark and with an ear that is attentive to the requirements of her backers. The designer has also fitted out a workshop that is capable of carrying out the most unlikely requests in order to achieve this made-tomeasure approach.

The essence of Sylvie Johnson’s approach has naturally led her to deepen her knowledge of Middle East markets. “The Middle East and specifically The United Arab Emirates is a very interesting and innovating place for architecture and decoration.

156

issue 24

February - April 2013

People are interested on tailor made and unique things I think that our work can be a plus on high level projects I'm always available for my clients and I can come and visit them to help them to create a unique and haute couture space” she said.

Her first trips in the UAE helped her to immerse herself in the specific characteristics of a clientele whose ideas are often very fixed, and who want to be entirely bound up with the realisation of her projects. This is a requirement that is very motivating for our designer, who is poised to bring some promising contacts to fruition on a trip that will take her to the Emirates in the very near future – an exciting venture for this engaging personality who is eager to excel in new challenges!

Sylvie Johnson Paris Sylvie Johnson started 10 years ago with the ambition to create unique atmosphere for unique persons. The company is based in Paris but has lot of projects abroad like houses in USA, apartments in London and Geneva, yachts in New Zealand, palaces in Morocco, luxury jewellery in Austria, salon in Cambodia...

Sylvie Johnson settled down to translating her feelings into creating and making fabrics charged with contrast. Minimalist yet sophisticated, her designs give off a form of hedonism tinged with rigour.

February - April 2013

issue 24

157

Property Highlights Alpina Gstaad

Alpina Gstaad

Five Star Superior Hotel This weekend The Alpina Gstaad opened its doors to guests for the first time. A 300 million Swiss Francs luxury development, this new addition to the picturesque region of Saanenland in the Bernese Alps has been four years in the making, and is the first newly built luxury hotel in Gstaad in 100 years. Set in a prestigious hilltop location in Oberbort, just five minutes from the centre of the exclusive village of Gstaad, the hotel includes a Six Senses Spa and the first Western European outpost of celebrated Japanese restaurant MEGU. The Alpina Gstaad, which has recently been awarded a Five Star Superior Hotel rating by Hotellerie Suisse, features 56 spacious rooms and suites, impeccably decorated with a combination of modern design and traditional Swiss elements. The exterior takes its inspiration from typical Swiss architecture, with its four towers, dormers and wooden balconies.

158

issue 24

February - April 2013

In addition to the Six Senses Spa and MEGU restaurant, the hotel also features a wine tasting room, cigar room, private cinema and two further restaurants offering traditional Swiss or modern European menus. The Six Senses Spa boasts both indoor and outdoor pools, a fitness centre, various treatment rooms for both individuals and couples, and a range of holistic treatments and rejuvenation programmes.

The Alpina Gstaad’s owners Marcel Bach and Jean-Claude Mimran commented, “The long awaited opening of The Alpina Gstaad would not have been possible without the support and hard work of our team and we’d like to thank all those who have helped create this very special hotel. We are confident that the hotel team led by Mr. Leuenberger will establish a new level of distinction in Gstaad.”

authentic and comfortable Swiss alpine hotel which promises to be the new luxurious destination for visitors to the Saanenland region for many years to come.”

Niklaus Leuenberger, Managing Director, The Alpina Gstaad added, “We are honoured and delighted to be able to share with our guests our unique vision for The Alpina Gstaad. Much passion has gone into the construction of this extraordinary hotel.

Along with the support of our hotel owners, the development and pre-opening team, we are extremely proud to have created a modern, elegant,

Daily rates at The Alpina Gstaad start at £561 (which includes buffet breakfast, a daily credit of CHF 150 per person for use in the Sommet, MEGU and Swiss Stübli restaurants, bar and room service (non-refundable). It also includes free entrance to the Six Senses Spa, WiFi and wired internet access, covered parking, shuttle service to and from Gstaad train station as well as all taxes, VAT and service charges.

For more information on The Alpina Gstaad please visit here.

For high resolution images, please click here.

February - April 2013

issue 24

159

Property Highlights Alpina Gstaad

The Alpina Gstaad The Alpina Gstaad opened on 2 December 2012, the first newly built five star hotel in Gstaad in 100 years. Located in an exclusive hill top area in Oberbort, the property development has an investment volume of SFR 300million and includes a hotel, 14 private apartments and 2 private chalets.

The Alpina Gstaad hotel offers 56 rooms and suites with magnificent views of the Bernese Alps and the Saanenland, and will establish a new level of distinction offering a modern yet distinctive Swiss alpine guest experience which is warm, authentic, discerning and beyond the expected. The Alpina Gstaad has been awarded a Five Star Superior Hotel rating by Hotellerie Suisse and is a member of the Preferred Hotel Group and Virtuoso’s Preview programme.

160

issue 24

February - April 2013

M

M

Awraq Publishing S.A.R.L Kaline Center 9’th Flr., Fouad Chehab St., Sin El Fil, Beirut Lebanon, Tel: +961 497910/20 Cell: +961 3 449344 Email: info@awraqpublishing.net

AMED Advertising Executive Tower D, Office 1301 Business Bay, Dubai - United Arab Emirates Tel: +971 4 4541566 Fax: +971 4 454 1522 Email: info@amedadvertising.com

Awraq Publishing S.A.R.L Kaline Center 9’th Flr., Fouad Chehab St., Sin El Fil, Beirut Lebanon, Tel: +961 497910/20 Cell: +961 3 449344 Email: info@awraqpublishing.net

AMED Advertising Executive Tower D, Office 1301 Business Bay, Dubai - United Arab Emirates Tel: +971 4 4541566 Fax: +971 4 454 1522 Email: info@amedadvertising.com

Destination Maldives

Maldives

A piece of Paradise The Republic of Maldives is located in the Indian Ocean and is a giant necklace consisting of more than 1,192 small coral islands, naturally grouped into 26 atolls. Only 200 of these are inhabited by locals, while the rest have been developed into luxury resorts. Outstanding beauty is the country’s trademark with its endless azure seas, turquoise lagoons, soft white sands, untouched coral reefs, sunkissed days and warm nights. Maximum privacy and peace along with breathtaking beauty makes Maldives one

of the top destinations in the world.

If you are looking for strict romance, then you will enjoy your stay at one of the many luxurious resorts that offer beautiful views of the islands’ charming details or you could just simply walk down the white powdery sands while your fingers are interlocked with your loved one.

romantic getaway, but the exhilarating adventure it boasts is just out of this world. Who says you are not allowed room for adventure on a romantic getaway? How about you don’t answer that because it is a must in Maldives! You can grab a surf board and play with the waves or dive in to the seductive mysterious waters and experience the gorgeous sight of the exotic marine life. It rains throughout the year in Maldives and so the best time to travel to the country is from December to March when the golden orb comes out to play very often.

Maldives

A piece of Paradise

162

How about a combination of romance and action? Well, I am glad you asked, because not only is Maldives the perfect

“A piece of heaven fell from the skies, which

issue 24

February - April 2013

A piece of heaven fell from the skies, which formed the Maldive Islands

T

he Republic of Maldives is located in the Indian Ocean and is a giant necklace consisting of more than 1,192 small coral islands, naturally grouped into 26 atolls.

Only 200 of these are inhabited by locals, while the rest have been developed into luxury resorts. Outstanding beauty is the country’s trademark with its endless azure seas, turquoise lagoons, soft white sands, untouched coral reefs, sunkissed days and warm nights. Maximum privacy and peace along with breathtaking beauty makes Maldives one of the top destinations in the world.

If you are looking for strict romance, then you will enjoy your stay at one of the many luxurious resorts that offer beautiful views of the islands’ charming details or you could just simply walk down the white powdery sands while your fingers are interlocked with your loved one.

February - April 2013

How about a combination of romance and action? Well, I am glad you asked, because not

a surf board and play with the waves or dive in to the seductive mysterious waters and

Where to stay:

issue 24

163

soothe in a pa

Destination Maldives

Where to stay The resorts of the Maldives offer the epitome of luxury wrapped with ribbons of serenity and romance. For singles and couples who want to escape the world and the hectic city life, the resort you pick, no matter which one will no doubt be your utopia.

Cocoa Island is one of the most gorgeous hotels in the Maldives. It is a small, private island resort for those seeking an easy going, romantic, and foot-in-the-sand experience.

Imagine waking up to an empty, clear horizon from your over water bungalow while your fingers play with the warm waters of the beaches and the your eyes flirt with the bountiful corals. Just the simplicity is romantic enough.

There are many activities that are offered by Cocoa Island and these include indulgent therapies, yoga, diving, gourmet cuisines and exciting excursions. It is a calm and serene island resort of peace and harmony that soothes your body and mind and nestles you in a paradise of perfect calmness.

The ro villas, o and Dh equipp dining a cubicle

The de yet ver colonia

This ch families

The so gentle-

164

issue 24

February - April 2013

The rooms are classified into two bedroom villas, one bedroom villas, Dhoni Loft Suites and Dhoni Standard Suites. They are all equipped with a private sun-deck, bathtub, dining and lounge area, separate shower cubicle, mini bar, etc.

The decorations of the rooms are all elegant yet very simple and they are all influenced by colonial themes.

This charming resort is ideal for couples and families can enjoy their services as well.

The sound of the waves and the view of the gentle-hued fishes beneath the heavenly blue of the cool waters will immortalize the romance,

passion and the peace of your trip which issoothes what every one and mind and nestles you your body looks forward to. in a paradise of perfect calmness.

What could be better than The rooms are classified into two bedroom basking in the hot sun while villas, one bedroom villas, Dhoni Loft Suites you are being fanned by and Dhoni Standard Suites. They are all the shade of the swaying equipped with a private sun-deck, bathtub, tropical palms? Yes, that was dining and because lounge area, separate shower a rhetorical question, there is absolutely cubicle, nothing mini bar, etc. better.

The decorations of the rooms are all elegant

So now, finally, I would likeand forthey are all influenced by yet very simple someone to explain to me how colonial themes. in the world did John Milton come to the conclusion that This charming resort is ideal for couples and Paradise was lost? That doesn’t families candoes enjoy their services as well. matter anymore now, it? Because we’ve just found sound in of the waves and the view of the the sweetestThe paradise Maldives and you will too! gentle-hued fishes beneath the heavenly

blue of the cool waters will immortalize the romance, passion and the peace of your trip which is what every one looks forward to.

What could be better than basking in the hot sun while you are being fanned by the shade of the swaying tropical palms? Yes, that was a rhetorical question, because there is absolutely nothing better.

So now, finally, I would like for someone to explain to me how in the world did John Milton come to the conclusion that Paradise was lost?

That doesn’t matter anymore now, does it? Because we’ve just found the sweetest paradise in the Maldives and you will too!

By: Ylova Hamdan

By Ylova Hamdan

February - April 2013

issue 24

165

Automotive: Maserati

Maserati

GranturisMo sport The GranTurismo Sport is characterized by an elegant overall restyling stressing its sporty nature and by increased performance.

166

issue 24

February - April 2013

More power, more torque, more menacing bodywork and a more spacious interior to create the new Maserati Granturismo sport.

The GranTurismo Sport improves on Maserati’s tradition of offering rich sporting character and high performance while also delivering comfort for four adults and effortless elegance and sophistication.

An evolution of the GranTurismo S and the GranTurismo S Automatic, the GranTurismo Sport delivers a range of technical features that enhance its sporting character, both inside and out.

Unveiled at this year’s Geneva Motor Show, the GranTurismo Sport has been designed to stand out from the coupe market with aerodynamically efficient design upgrades derived from the MC Stradale.

Performance Both the Automatic and Electro-Actuated versions of the GranTurismo Sport are faster than the outgoing GranTurismo S. The GranTurismo Sport, with its Electro-Actuated gearbox,

While its headlight shape remains the same, Maserati has fitted them with new lighting technology, including LED Daytime Running Lights.

It sits between the GranTurismo and the GranTurismo MC to provide the mid-point of the GranTurismo model range.

Capable of sprinting to 100km/h in only 4.7 seconds and reaching 300km/h, the GranTurismo Sport carries the latest evolution of Maserati’s all-alloy, 4.7-litre V8 engine, boasting 338kW (460CV) of power.

The GranTurismo Sport carries on the traditions of the GranTurismo, which has been one of the most successful cars in Maserati history. Since its launch at the 2007 Geneva Motor Show, around 15,000 GranTurismos have been delivered all over the world.

Available with both sixspeed automatic and electroactuated transmissions, the GranTurismo Sport also delivers a new generation of the Sport Skyhook active damping system and dual-cast brakes for maximum stopping power.

Last year the 2700 GranTurismo sales accounted for 44% of Maserati’s total. The United States was once again the leading market with almost 900 GranTurismos sold in 2011, followed by China and Italy.

is now capable of sprinting to 100km/h in only 4.7 seconds.

This is an improvement of 0.2 seconds over the GranTurismo S. Its top speed has also risen and the GranTurismo Sport is now able to reach 300km/h, the benchmark speed that approaches supercar performance.

With the Automatic transmission, the GranTurismo Sport can accelerate to 100km/h in 4.8 seconds.

Again, this is a 0.2-second improvement over the Automatic version of the GranTurismo S. It is also faster than its predecessor, achieving a top speed of 298km/h.

February - April 2013

issue 24

167

Automotive: Maserati

Exterior Design Already one of the most celebrated designs in the sports car world, the restyling of the GranTurismo Sport’s bodywork perfectly blends hints of the MC Stradale with the precise sharpness of the GranTurismo.

One of the most noticeable areas of change is the GranTurismo Sport’s new headlight treatment. While it retains the external shape of the headlights, they now carry all-new internal technology, including the addition of Daytime Running Light LED technology. The Xenon cluster within the headlight also incorporates Adaptive Light Control to track the movement of the steering wheel up to 15 degrees.

It carries a more-pronounced dynamism in its aggressive

nose, thanks largely to changes designed to improve both the aerodynamics and the front brake cooling. This includes the addition of a new central front splitter, dramatic cuts leading from the leading edge of the headlight to the top of the grille and integrated parking sensors.

The chromed Trident with red accents takes pride of place at the centre of the grille: a detail always reserved to the most powerful Maseratis, in keeping with the tradition of the marque.

Side skirts are also standard on the GranTurismo Sport, which increase its aerodynamic efficiency, along with enlarged side grilles to extract hot air from the engine bay. At the rear, the GranTurismo Sport also adopts a 20 percent darker tint for its tail lamp covers.

Interior Design Upgrades to sportier front seats and the adoption of a flat-bottomed steering wheel have given all GranTurismo Sport occupants even more knee room and leg room.

While the GranTurismo’s interior has always been the perfect amalgamation of athletic prowess and luxury craftsmanship, the GranTurismo Sport has been given a performance makeover.

New front and rear seats not only improve and update the GranTurismo Sport’s look, but also provide better support as well as optimised comfort for the driver and passengers on longer journeys. Maserati’s goal was to redefine the balance between comfort and performance for the GranTurismo Sport, and the addition of more bodyhugging seats with integrated headrests adds sportiness without compromising its luxury character.

The distinctive new design for the rear shell of the front seats, in leather, frees up more than 20mm more space for rear seat passengers.

The steering wheel is also new and is now more ergonomic and better suited to sports driving, thanks to a flatter rim and an accentuated grip profile.

New interior details in EcoChrome grey and the Poltrona Frau leather upholstery feature alongside standout existing features, such as the gearshift paddles on the steering wheel and the aluminium pedals.

168

issue 24

February - April 2013

HANSA MIDDLE EAST & CYPRUS OFFICE

www.armaniroca.com

A new bathroom concept ROCA SANITARIO S.A. (Representation Office - Middle East) Gold & Diamond Park, Bldg 5-111, Sheikh Zayed Road P.O. Box 282337 Dubai, UAE. Tel. +971.4.347.64.00 E-mail: info.dubai@roca.net