edge magazine

17

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CHANGING TRENDS IN THE

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TRENDS 2011

INTERVIEWS EGGERSMANN CREATIVE DIRECTOR

ACHIM POHL ARTEFAKT

LAUNCHES CASSIS COLLECTION

DHS 15

ISSUE 17 MAY 15 - AUGUST 15 2011

@HOME

Baltimora design Vuesse & Marco Pareschi

KOMMA

Kitchen Designs Llc P.O.BOX 81553 Salahudeen Road Deira - Dubai Tel. 971 - 4 2691003 ayman@kitchendesigns.ae For trade only: www.scavolini.biz

Pls. download our general catalog from www.scavolini.com

Scavolini S.p.A. 61025 Montelabbate (PU) - Italy Tel. +39 0721443333 Fax: +39 0721443413 contact@scavolini.com www.scavolini.com

For the carcase of the kitchens Scavolini uses only Idroleb: a water repellent V100 panel with the lowest formaldehyde emission, lower than specified on the Japanese standards F**** (4 stars).

System of Quality Management UNI EN ISO 9001

Discover Scavolini’s commitment for a cleaner world on

System of Health & Safety Management OHSAS 18001

www.scavolinigreenmind.com

System of Environmental Management UNI EN ISO 14001

The “best seller” from Italy

com I 800 TEKA teka

O ve n s

M i crowa ve s

Hobs

Co o ke r H o o d s

Teka K端chentechnik, Bin Khedia Center, Al Garhoud, P.O. Box 35142, Dubai UAE. Office Tel.: +9714-2833047, Fax: +9714-2833048. Showroom Tel.:

Re

+9

el.:

Kitchen appliances made with German precision Our Built-in Kitchen Appliances and Sinks are produced to meet the highest quality standards found in Europe and are seamlessly designed to complement the best kitchens in the world!

Purchasing our products means establishing a relationship direct with Teka, as there is no middle man, allowing high quality at better prices. After sales service is exclusively handled by our certified Teka K端chentechnik Technicians, ensuring the perfect experience from the beginning and beyond.

Teka K端chentechnik Built-in Kitchen Appliances and Sinks - The complete kitchen solution.

Refrigerators

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Sinks and Mixers

+9714-2822884, Fax: +9714-2833048. Teka appliances can be found through our exclusive network of Authorized Dealers in the UAE.

Unashamedly nostalgic and yet timelessly modern: its octagonal design makes the Series 1930 a bathroom classic.

1930 Series

In 1930, Adolf Loos celebrated his sixtieth birthday. It was on this day that the great architect and father of modernism coined a remarkable phrase: ”The culture of a people is revealed by the nature of its washing amenities and toilets.” An incontrovertible affirmation of the impor tance of uncompromising interior design in the bathroom. Perhaps it was in championing this cause that Duravit was inspired to create a washbasin whose famous octagonal shape remains as modern today as it was 70 years ago.

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Contents 34

42

54

62

INDUSTRY NEWS 16 Scavolini Happy Birthday 50th Scavolini!

38 ABOUTWATER

20 UNICERA 23rd International ceramic bathroom kitchen fair

24 Index 2011 Dubai announces dedicated Kitchen & Bathroom show

26 ISH 2011 Closes after welcoming 204,000 trade visitors

30 Ideal Standard

International Product highlights at ISH 2011

32 LG Electronics

10

Boffi & Fantini, two consolidated realities of the Italian design

40 Laufen Wins several awards for sustainability in design & architecture

HOME INTERIOR 42 Home DĂŠcor Trends 2011 46 @Home Launches Cassis collection

50 Aati Donghia Combines Glamour and Simplicity...

KITCHEN TRENDS 52 Kitchen

Think "Green" LG at Regional Kitchen Design Competition

Granite countertops maintenance

34 Crate and Barrel

54 Poggenpohl

Celebrates first birthday in style

issue 17

May 15 - August 15 2011

Reddot design award - best of the best 2011 winner

68

72

88

104

120

90 76 Kohler The Flight Shower Trays by Kohler 78 Duravitt Mix of practicality, quality and comfort.

82 Grohe Every day a SPA day Grohe SPA - a space to escape

84 Bisazza The Hayon Collection

104

56 Miele In many ways, the kitchen is the most relaxed room in the house.

60 Antolini Luigi Developed exclusive relations with architects and designers...

62 Zeyko

A feeling for quality and perfection of detail is Zeyko’s leitmotif

64 Interview - EGGERSMANN

Reveals latest innovations in kitchen design

66 Accessories - Gaggia Unica

Numero Unica

TABLE ART 68 Michael Aram - Harvey Nichols An exquisite range of organic motifs at Harvey Nichols Dubai

BATHROOM TRENDS 72 Changing Trends in the Bathroom

88 Interview - Rossella Bisazza Interview with Rossella Bisazza Communication Director at Bisazza

90 Laufen Bathroom Culture Since 1892

94 Alape Be Yourself

96 Koralle Top design quality and functionality

100 AntonioLupi Pipa Washbasin design by Carlo Colombo 102 FIR Italia Dynamica - An icon of our times

104 Fantini Milano design by Franco Sargiani 106 Hewi Innovative System Solutions for Generations

110 Kaldewei Style icons at the ISH 2011

May 15 - August 15 2011

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Contents 130

138

150

156

LIGHTING 130 The Hottest 2011 Lighting Trends

130

134 FLOS

NET & CAN CAN

136 MODULA CONCEPTIO

112 KOS

Presents its MORPHING Collection, as well as two new projects...

Barovier & Toso lighting collection by Modula Conceptio

116 Jacuzzi

TILES & CERAMICS 138 Top Tile Trends in 2011

Water That Moves You

Ceramic tiles are extremely popular today...

118 Accessories - Kludi RAK

142 Viva Tiles

Paragon features a joystick in the bathroom.

For those seeking something a little different

120 Accessories - Huber Dado

144 VitrA Tiles

A new design born from the fusion of minimalism

The lifestyle trends of 2011

122 Accessories - Schell

150 Keope

New contact-free WC electronics & new design control panels

Keope® is a leading manufacturer of fully vitrified porcelain tiles

124 Interview - Achim Pohl

152 KaleSeramik

Interview with Achim Pohl of Ideal Standard

BRAND OVERVIEW 128 Arte Casa Feel the defference

12

Lighting is one of the most essential aspects in home decorating.

issue 17

Turkey’s 1st ceramic tile producer

EYE ON DESIGN 156 Hotel Missoni Kuwait Welcomes its first guests

May 15 - August 15 2011

DME_

ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM. Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, info@lb.duravit.com. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, info@ae.duravit.com. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, info@sa.duravit.com. www.duravit.com

DME_Edge_StTrop_230x330mm.indd 1

27.04.11 15:25:15 Uhr

Editor's Letter Dear Readers, To many of the industry professionals and connoisseurs, one of the most important exhibitions is ISH, the World’s Leading Trade Fair for The Bathroom Experience, building Services, Energy, Air Conditioning Technology and Renewable Energies, where all the global brands meet in Frankfurt-Germany every 2 years to showcase the latest innovations, trends and solutions for the industry.

Editor in Chief Lara Mansour Sawaya lara.m@amedadvertising.com

In this issue, we bring to you all the latest in trends and novelties that caught our attention at ISH; be it the Bathroom and wellness or the Ceramics and Tiles sectors.

Other articles feature the latest Kitchen Novelties and accessories, Tile trends for 2011 and the changing trends in bathroom concepts.

Another major exhibition that we had the pleasure of being part of this year was Unicera that took place in IstanbulTurkey in March. Unicera was a really interesting event, where major Turkish Ceramics and sanitary manufacturers presented their new collections, trends and innovations.

What really impressed us was the fact that the majority of the exhibiting brands offered world class designs and solutions that we used to see before only in Exhibitions like Cersaie in Italy and ISH in Germany. In terms of innovation and uniqueness, the Dot design by Kale ceramics and the Marmo Savona collection by Vitra Tiles got our attention among many others that you will discover as you zap through the pages.

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TRENDS 2011

We always strive to offer you dear readers all what’s new and exclusive, we hope that we are always able to bring the world of trends to your hands through our pages!

INTERVIEWS EGGERSMANN CREATIVE DIRECTOR

ACHIM POHL ARTEFAKT

@HOME

DHS 15

LAUNCHES CASSIS COLLECTION

Enjoy the reading..

Front Cover Main image @HOME - Cassis Collection Copyright Edge © Kitchens & Bathrooms.

Material in this publication may not be reproduced in any form without the writen permission of AMED ADVERTISING

Editor in Chief

Lara Mansour Sawaya

Publisher: Amed Advertising CEO: Hisham Sawaya Editorial: Lara Mansour Sawaya Assistant Editor: Ylova Hamdan Design: Louie Carmona Luvin Santiago Advertising: Nadine Kahaleh nadine.k@amedadvertising.com Anita Flores anita.f@amedadvertising.com

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May 15 - August 15 2011

Awraq Publishing S.A.R.L. Honein Bldg. 2'nd Floor Antelias Bikfaya main road Rabieh Metn Lebanon Tel.: +961 4 523910 | +961 3 449344 E-mail: awraq.publishing@gmail.com

MEDIA REPRESENTATIVE - DUBAI Amed Advertising The Executive Towers D office 1301 Business Bay, Dubai - U.A.E. Tel.: +971 4 4541566 E-mail: info@amedadvertising.com MEDIA REPRESENTATIVE - TURKEY Nispetiye Cad. Ihsan Aksoy Sok. Modern Ap. No: 2 D.21 34337 Etiler / Istanbul – Turkey Tel: +90 212 257 76 66 Fax: + 90 212 287 00 99 e-mail: titajans@titajans.com Web: www.titajans.com

Industry news: Scavolini

Happy Birthday Scavolini!

The best seller from Italy celebrates 50 years of kitchens... 50 years of real “Made in Italy” culture.

1961

amidst the economic boom, young brothers Valter and Elvino Scavolini embarked upon their own business plan.

And thus was the creation of Scavolini. Valter and Elvino worked with passion and devotion. At first the company was little more than an artisan workshop, but in just a few years, it grew, becoming one of the most important industries of Italy. In 1967 it made the move from micro-enterprise to industry: Scavolini took on a corporate structure in the offices of Montelabbate. It had 20 employees. Turnover went rapidly from 3 billion in 1975 to 19 in 1979. The 1970s also marked the company’s opening up to communication, a vocation that has taken the brand to being a point of reference for the entire sector.

And in 1975, Scavolini was the first Italian business in the furnishing sector to invest in the Rai networks with a slogan telling: “Scavolini, the kitchen with excellent ingredients”.

Without pause for thought, in 1984 Scavolini peaked sales becoming the leading company in the kitchens sector in Italy, a position it continues to hold today. 1984 was also the year that the Scavolini brothers chose Raffaella Carrà as their testimonial. A move that proved to be a winning one for the company, proof of entrepreneurial talent and skill: the brand and its pay-off “the

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Chairman Cav. Valter Scavolini with all the family

best seller from Italy” thus go down in the collective history of Italy. In 1987, Lorella Cuccarini joined the team and would stay with it for a good 17 years.

Designed for people, monitoring their needs, the Scavolini kitchen is, and has always been, a perfect symbol of true “Made in Italy”. A memorable chapter in our custom.

2011

Scavolini was now a sector leader and amongst the most important industries of Italy. In 2010, the Group, with the Scavolini and ernestomeda

May 15 - August 15 2011

brands, reached turnover of 225 million euros. 660 employees and 237,000 m² (of which 109,000 covered) made up the industrial plant of Montelabbate, where all Scavolini kitchens are manufactured, 100% Made in Italy.

An increasingly international business, however, with more than 1,300 sales outlets in Italy and 350 abroad.

The enthusiasm of the Chairman Valter Scavolini, and his family, is the same today as it was then. Always

looking to the future, facing up to the market professionally and in concrete terms: this is the simple, yet efficient recipe behind its success.

And this is how Cav. Scavolini emotionally remembers these first 50 years of activity: “Facing up to each new challenge with the same enthusiasm as when, so very young, my brother and I undertook this path; our children now stand alongside us but the passion and ethics are the same. We are firmly convinced that the success of a company must be measured through rigorous and mutual respect. Careful strategy and

The stage and large hall set up for the dinner within the new Scavolini plant, which welcomed the event of 2nd April

continuous optimisation are fundamental. And this is how I have always worked in the last 50 years; I know no other way”.

There are three stages to the company’s celebrations of this important anniversary: “The best seller from Italy”.

Scavolini 1961-–011. 50 years of kitchens”, the book published by the prestigious publishing house of Skira and edited by Massimo Martignoni.

A trip through the history of the brand and through that of our country: the Scavolini story is, in fact, closely

Chairman Cav. Valter Scavolini (at the centre with a microphone). From left to right: Emanuela Scavolini, HR Manager and Chairman of the Scavolini Foundation; Fabiana Scavolini, Sales and Marketing Manager; Vittorio Renzi, General Manager; Edmondo Nobili, General Manager from 1961 to 2003; Alberto Scavolini, General Manager ernestomeda, and Gian Marco Scavolini, Quality and Environment Manager.

May 15 - August 15 2011

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Industry news: Scavolini

The stage and large hall set up for the dinner within the new Scavolini plant, which welcomed the event of 2nd April.

The entrance to the new Scavolini plant that welcomed the event of 2nd April.

linked to the social, economic and industrial evolution of Italy. The introduction has been prepared by Philippe Daverio takes the form of a photographic exhibition

by Gabriele Basilico, telling of the brand value through its industrial structure. To close, the portraits by Filippo Romano, the humanity and passion of Scavolini through its people, family and employees.

In addition to the book, a poster has been prepared, dominated by the head “Scavolini. Only Italian. Proudly Italian. And for 50 years, the best seller from Italy”. From 28th March, for 15 days, more than 25% of the national Audiposter positions have been covered

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with 7,000 6x3 posters, 20 maxi positions and special systems in the major cities of Italy (customisation of buses, trams and underground). A memorable communication. A real event within the event.

To end, a big party, an evening devoted to all employees, retailers and Italian and foreign agents, suppliers, collaborators and local authorities. An event that animated the night of Saturday 2nd April in the general Scavolini district. The evening location was the new 13,000 m² plant, only just completed, thus providing a fascinating backdrop of major impact, where large, 3-metre tall three-dimensional wording and exciting projections

conveyed the brand values: a pride of being Italian, in a tribute that reached the world over. Impressive numbers: 3,500 guests to Pesaro from all over the world; 350 tables; 400 members of the organisational staff, 1,000 bottles of bubbly - all Italian of course.

“It is the first time that the whole Scavolini world is here with us, and it is thanks to the work of all of you that this has all been made possible.

Thank you” said Chairman Valter Scavolini as he brought the evening to a close.

May 15 - August 15 2011

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Industry news Turkey: UNICERA

UNICERA

International Ceramic Bathroom Kitchen Fair In its 23rd year, Europe’s third largest Ceramic Bathroom Kitchen Fair UNICERA brought the actors of ceramic sector together.

During the fair organized by TUYAP Fair and Exhibition Organisation, ceramic tiles, vitreous wares, pools, saunas, taps, bathroom and kitchen furniture, accessories and publications relating to these were exhibited between 2 and 6 March 2011. By gathering the visitors from Europe, Middle East, Africa and the exhibitors together, the event created a great commercial potential and achieved its main purpose.

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May 15 - August 15 2011

This year, UNICERA 23rd International Ceramic Bathroom Kitchen Fair was visited by 60.841 people from 71 countries with 3530 foreign visitors which confirmed again the international nature of the fair. According to the statistics of 2010, 22nd UNICERA was visited by 53.394 visitors from 69 countries, 2.883 of them came out of Turkey. Based on these figures, a 14% growth in total number of participants and 50% growth in foreign visitors prove that UNICERA is one of the best ceramic fairs in Europe.

27 companies from Turkishceramics Promotion Group which were Altın Ceramic, Bien Ceramic, Creavit, Dogvit, Duratiles – Duravit, Ece Sanitary Ware, Ege Ceramic & Sanitary Ware, Graniser, Granist, Hitit Ceramic, Idevit, Kale (Çanakkale Ceramic – Kalebodur), Kütahya Ceramic, Pera Ceramic, Sanovit, Seramiksan, Seranit, Serel, Sögütsen Ceramic, Tamsa Ceramic & Granite, Termal Ceramic, Turkuaz Ceramic & Sanitary Ware, UmpaS Ceramic, USak Ceramic, Vitra, Yurtbay and Yüksel Ceramic, attended UNICERA by showing

Digitally printed ceramic tiles which were produced by using the latest technologies, Turkish ceramic companies proved how they are successful at the application of new trends. their latest innovative and fashionable products. While the companies were drawing attention with their specially designed stands, the new trends in ceramic sector such as sustainable sanitary ware products and natural stone tiles were exhibited at these modern stands.

Digitally printed ceramic tiles which were produced by using the latest technologies, Turkish ceramic companies proved how they are successful at the application of new trends.

New conceptual appliances of tiles and different designs gave a fashionable touch to UNICERA.

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Industry news Turkey: UNICERA

During UNICERA, Turkishceramics Promotion Group welcomed guests at its VIP Lounge located on the 2nd floor at Buyukada and Kınalıada Salons of TUYAP. Special clients of leading ceramic companies and editors of international sectoral magazines could enter to VIP Lounge by using VIP invitation cards which were sent privately to a limited group of people by Turkishceramics.

Guests of Turkishceramics could derive advantages of this free internet connection, open buffet and locker services of VIP Lounge whenever they needed. Additionally, Turkishceramics companies had the chance to come together with their special clients at VIP Lounge and hold their meetings.

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e

Being one of the largest ceramic fairs in Europe, Unicera which has been attentively followed by Turkish ceramic industry for years will be held on March 2012 at TUYAP Fair and Convention Centre same as this year. Two other upcoming “Turkishceramics” events can be followed in Frankfurt Germany between 15th and 19th of March.

Turkish Ceramics Promotion Group will be participating to ISH 2011 fair with a 96 m2 info stand at Hall3 number E98. The other event will be held between 14th and 17th of March at Las Vegas/ USA. Turkish Ceramics Promotion Group will welcome its guest with a Turkish Breakfast every day at Coverings number 251.

May 15 - August 15 2011

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3/23/11 12:55 PM

Industry news: Index 2011

INDEX Dubai announces dedicated Kitchen & Bathroom show dmg :: events have announced the launch of INDEX Kitchen & Bathroom, a design event that addresses the demand for top-end Kitchen & Bathroom products and innovative design. The event is designed specifically for the needs of kitchen and sanitary ware companies to meet the Middle East’s most important interiors and design trade buyers. INDEX Kitchen & Bathroom will be showcasing latest collections of Kitchen Appliances, Sanitary Fittings, Kitchen Design and Equipment.

Muhammed Kazi, INDEX Kitchen & Bathroom Project Manager explains: “I am delighted to be working on the region’s only dedicated Kitchen & Bathroom event that offers professionals from the MENA region the opportunity to see a comprehensive range of cutting edge design products and services from the world’s leading companies that have an expertise in the kitchen and sanitary sector.”

The GCC interior contracting and fit outs sector encompassing kitchen & bathroom fittings has

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witnessed a steady growth from US$5.13 million to US$ 8.6 million in 2010 according to Ventures Middle East’s ‘GCC Construction Overview – 4th Quarter 2010’ report published in January 2011.

“The region is clearly poised for an exhibition that is designed for, and totally dedicated to the K&B industry” Muhammed continues. “The exhibition will be a comprehensive showcase of the very latest developments from industry world leaders – professionals involved in the kitchen and bathroom sector across the region will find it invaluable as a source of inspiration.” 15% of all visitors that attended INDEX 2010 came specifically to source kitchen and bathroom solutions, therefore making INDEX Kitchen & Bathroom a must attend event.

INDEX has had a great deal of interest in featuring a separate bathroom and kitchen section in the past and the decision to feature a dedicated sector is backed by a great level of interest from leading international brands .

A recently confirmed exhibitor

is top German bathroom supplier Kermi, renowned for its innovation and design and is universally regarded as one of the great pioneers in the sanitary products business.

Kermi will be showcasing stunning products from its shower enclosures range along with the exciting new launch of products. Other brands confirmed include Kludi RAK, Duscholux, Box Docce 2B SPA and Eliton.

In addition, INDEX Kitchen & Bathroom is also launching K&B Essentials, a feature designed specifically for interior designers, architects and project consultants. Three core areas should generally be considered when designing a kitchen or a bathroom for any small or large scale project and these are trends, sustainability and water conservation. K&B Essentials will bring together brands that combine innovation with working towards reducing the environmental impact, reducing the consumption of non-renewable resources and improving water management, providing a unique educational showcase for K&B industry professionals.

May 15 - August 15 2011

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3/23/11 12:55 PM

Industry news Germany: ISH 2011

ISH2011

The World’s Leading Trade Fair for The Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies

Top result – ISH 2011 closes after welcoming 204,000 trade visitors High level of internationality: proportion of visitors from abroad jumps to 35 percent Good business: sanitation, heating and air-conditioning sector extremely pleased with the economic situation The top results provide impressive confirmation of the function of the ISH trade fair as an economic barometer for the entire sanitation, heating and air-conditioning sector”, says Wolfgang Marzin, Chairman of the Board of Management of Messe Frankfurt. 2,355 manufacturers (2009: 2,336) from all over the world presented their latest products and trends for innovative bathroom design and environmentally-friendly building-services technology at a fullybooked up Frankfurt Fair and Exhibition Centre. The dominant themes at the fair were resource conservation, sustainability, efficiency and renewable energies.

During the five days of the ISH, 204,000 visitors (2009: 201,000) made their way to Frankfurt am Main for the fair.

There was also a significant increase in the proportion of trade visitors from outside Germany compared to the last ISH two years ago. It jumped six percentage points to 35 percent, which corresponds to approximately 71,000 trade visitors (2009: 58,000).

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The trade fare ground

The increase in the number of visitors from outside Germany was fuelled primarily by the growth regions of the world – besides Central and East Europe, more decision makers made their way to Frankfurt from Asia and the USA. After Germany, the top visitor nations were Italy, France, The Netherlands, Switzerland, Austria, Great Britain, Belgium, Poland, China, Spain, Sweden, Russia, Turkey, the USA and the Ukraine.

According to polls conducted

by Messe Frankfurt, both exhibitors and visitors from Germany are satisfied with the current economic situation – 95 percent responded in this vein. Two years ago, the figure was around 10 percentage points lower. Foreign exhibitors and visitors also see the

May 15 - August 15 2011

current situation in a much more positive light than at the last ISH with 80 and 85 percent respectively saying they were pleased with the present business climate.

As in the past, the largest group of visitors to ISH 2011 came from the installation trade, which plays a key role in equipping buildings with building-services technology.

Around 75,000 fitters passed through the ISH entrances during the five days of the fair. Also present in large numbers were representatives of the trade and industry, as well as architects, planners and engineers.

“In the opinion of the sector, ISH is the world’s most important trade fair for everyone wanting to modernise

existing buildings or construct future-oriented buildings.

Thanks to its economic efficiency and ability to offer the best possible solutions for using water and energy in buildings, the sector holds an excellent position. And it made good use of the fair to give this development a further boost, as demonstrated most impressively by our discussions and polls during the fair”, adds Wolfgang Marzin.

ISH is not only the world’s biggest trade fair for the sanitation, heating and airconditioning sector. It is also the foremost export platform for German manufacturers who lead the world in many segments. The German sanitation, heating and airconditioning sector is made up of around 50,000 companies,

In the opinion of the sector, ISH is the world’s most important trade fair for everyone wanting to modernise existing buildings or construct future-oriented buildings. the vast majority of them small to medium-sized firms, which provide employment for more than 400,000 people. The annual turnover of the sector is approximately € 40 billion.

The overall rating for the fair given by ISH exhibitors was also better than two years ago. 85 percent of companies said they achieved their goals for the fair, an increase of three percentage points over 2009. Particular praise was given for the number of new contacts made, the volume of orders placed and the quality of visitors in terms of decision-making and purchasing authority.

Opening ceremony

For visitors, the most important product segment was formed by the combination of sanitation and heating technology. Other important segments were air-conditioning, cooling and ventilation technology and the use of renewable energies.

ISH 2011 set a new record for the overall rating given by the 204,000 visitors, 96 percent of whom said they were satisfied with the range of products and services and were able to achieve their goals for the fair.

The associations supporting the fair also gave a positive review of ISH 2011:

Guided tour

Elmar Esser, General Manager of the Central Association of Sanitation, Heating and AirConditioning (Zentralverband Sanitär Heizung Klima – ZVSHK): “This is not a time for the sector to pat itself on the shoulder. ISH 2011 took place under the impression of the shattering nuclear

May 15 - August 15 2011

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27

Industry news Germany: ISH 2011 disaster in Japan. In Germany, too, the consequences of this catastrophe will be far-reaching for the generation of energy and heat in the future. As intermediaries in the market, we from the sanitation, heating and air-conditioning installation trade expect clear and reliable orientation from the government. From the industry, we are looking for excellent technological answers and the commitment required to launch this technology onto the market – and to convince the extremely wary consumer of its benefits. The next two years until ISH 2013 will show the extent to which the sector is able to work together to make its products and service a success in the market place.”

Andreas Dornbracht, Chairman of the Association of the German Sanitation Industry (Vereinigung der Deutschen Sanitärwirtschaft e.V. – VDS): “From the point of view of the German sanitation industry, ISH 2011 reflected the positive economic climate prevailing in the sector. Business is booming.

The exhibition halls were full, especially on the Thursday, which is traditionally the busiest day of all. Against the background of a stable number of visitors from Germany, we are particularly pleased about the significant increase in the number of international visitors. All those visitors who did not come to ISH 2009 because of the financial and business crisis were back this year. We were especially struck by the remarkable proportion of foreign visitors from markets that are set to become expanding export markets for the German sanitation industry.

Additionally, we once again set new accents in an emotional form of communication with our ‘Pop-up-my-Bathroom’ trend forum, which was given a very warm reception by bathroom builders. In other words, the ISH represents an excellent start to the bathroom business in 2011.”

Horst Eisenbeis, General Manager of the Association of

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The Bathroom Experience

but also, therefore, saved.”

the German Central Heating Industry (Vereinigung der deutschen ZentralheizungsWirtschaft e.V. - VdZ) – Forum for Energy Efficiency in Building-services Technology: “The installation trade, planners, architects and investors once again experienced a successful fair showing a broad and impressive spectrum of innovative system technologies. In connection with the current energy discussion in Germany, the heating, air-conditioning and ventilation sector offers specific ways in which energy can not only be used efficiently

May 15 - August 15 2011

Technology and Energy Forum

Industry news: Ideal Standard

International Product Highlights at ISH 2011 Ideal Standard International, the leading bathroom solutions provider, is launching various technology innovations under its luxury brand Jado and new collections under its flagship brand Ideal Standard, matching extensive consumer insights with designer intelligence and technological expertise - an integral part of the company’s DNA. These introductions reflect a deep understanding of the personal and intimate role the bathroom plays and are fully in line with the Ideal Standard brand ethos “Inspired by Real Life”.

Ideal Standard CeraMix Blue is a new water and energysaving innovation taking the eco-challenge one step further.

CeraMix Blue offers end-users an economy of up to €4301 per year, which is the most energy savings in the market for single lever mixer taps.

Designed by Artefakt it is the solution for those seeking to reduce water and energy costs without compromising on attractive aesthetics, functionality, increased safety and eco-consciousness. e-Vision is an industry first: a highly advanced technological platform and unique bathroom

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Ideal Standard Connect is a menu-style total bathroom collection, created by award-winning designer Robin Levien. control system which will enable users to pre-program individual settings for personalised water flow, volume and temperature with a simple touch from their fingertips.

Delivering on its vision of bringing the digital age into the bathroom, Ideal Standard International is introducing Vision as a platform for “digital intelligence” offering consumers greater functionality, a trendy design and savings whilst at the same time providing unprecedented levels of comfort and ease of use.

EdenWave is the world’s first water wave vibration technology for home wellness systems. EdenWave takes the art of relaxation to new heights! Instead of air jets, vibrant waves are created through the micro-agitation of water molecules, lifting the body for a soft, cushionlike effect. Aside from feeling heavenly on the body, perhaps the most exciting aspect of EdenWave is its unprecedented quietness. As opposed to traditional whirlpool systems, the sound level is extraordinarily low - below 45 decibels, which is comparable to a human whisper.

Red Dot Design Award winner Ideal Standard Idealrain features the flattest shower heads ever developed. The ultra thin shower head provides a larger spray surface area and gives users the opportunity to reduce water consumption.

Ideal Standard Kubo offers a range of 6mm thick glass shower enclosures with stylish bright silver aluminium profiles that are durable as well as easy and flexible to install, use and maintain. Ideal Standard Tonic frameless enclosures are made from tempered 8mm thick glass and provide a safe, solid space for the shower, with a beautiful and harmonious design. The new Ideal Standard Ultra Flat shower trays are a mere 4cm high, enabling entrance to the shower at virtually the same level as the floor and so creating a feeling of space in the bathroom.

Ideal Standard Strada is a new collection of slick ceramics and stylish furniture bringing a contemporary edge to the entire bathroom. The collection’s design creates a unified bathroom atmosphere as furniture and ceramics have been conceived to perfectly complement each other, for a unique ‘high-fashion’ feel with a directional but classic

look that won’t date. A wide range of sizes and installation options is available to help create just the right bathroom experience. Ideal Standard Connect is a menu-style total bathroom collection, created by award-winning designer Robin Levien. The collection is now expanded with new, smart storage options, designed to create additional space in the bathroom.

The new affordable Ideal Standard IOM collection is so comprehensive one could accessorise every corner of the bathroom in one go and Ideal Standard SoftMood

designer furniture and accessories add a luxurious final touch to the bathroom.

Ideal Standard ArchiModule is another new modular builtin water control and outlet solution for showers, bathtubs and wash basins created by award-winning design house Artefakt. ArchiModule is easy-to-install, fully hidden behind the bathroom wall, and allows users to place their water controls and outlets in any way and any place they wish without compromising on features and performance while keeping a clean and sleek look in the bathroom.

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Industry news: LG Electronics

THINK ‘GREEN’ LG AT REGIONAL KITCHEN DESIGN COMPETITION Conceptualife 2011 50% bigger than last year with two new countries participating LG Electronics (LG), the world’s leading innovator in home appliances, has announced the second edition of ‘Conceptualife’ – a regional design competition that provides a platform for university students to unleash their creativity and present their depiction of future kitchen designs and appliances.

Last year’s event saw nearly 600 registrations from participating countries – Saudi Arabia, Iran, South Africa and the UAE. This year, with a focus on ecofriendly and futuristic designs, LG has expanded the event format with the addition of two new countries, Egypt and Turkey, and expects a 30-40% increase in participation.

K.W. Kim, Executive VicePresident, LG Electronics, MEA Region Representative said: “Conceptualife as the name suggests is about developing concepts that can make life better and this is in line with LG’s philosophy. Our goal is to encourage local talent by giving design students from across the MEA region the opportunity to showcase their ideas to a wider audience. This also provides LG with insight into design

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visions for a greener tomorrow from the region’s youth and next generation consumers.”

“We were highly impressed with the submissions last year, and have no doubt that this year’s designs will be outstanding. Going green is at the forefront of LG Electronics plans for the future, and events such as this are imperative to provide us valuable perspective from tomorrow’s generation of potential customers,” added Mr. Kim. American University of Dubai, Al Ghurair University and Canadian University in the UAE have already showed their support and enthusiasm encouraging students to actively participate.

The finale, which takes place on 24th May, 2011 in Dubai, will see two shortlisted finalists from each country battle it out for first place.

Each individual will be invited to present and explain their designs to an expert panel who will evaluate their work on uniqueness of design relative to existing kitchens, the use of innovative kitchen appliances, functionality, and use of space, storage and worktops.

All designs are expected to emphasize environmental solutions including the use

Last year’s event saw nearly 600 registrations from participating countries – Saudi Arabia, Iran, South Africa and the UAE. of recycled material and durability, and will be scored accordingly. All these factors will weigh in on the judges’ decision as they look at the feasibility of bringing such designs to markets.

An annual regional competition, LG Conceptualife is open to all design students who wish to participate.

For further details, please contact Udai Desai at +971 50 358 2918.

May 15 - August 15 2011

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Industry news: Crate and Barrel

Crate and Barrel celebrates First Birthday in Style

Crate and Barrel, the one-stop homeware destination marked its first Birthday in Dubai by bringing together an exciting galore of fun-filled activities, entertainment and a host of gourmet surprises, special offers and promotions at the flagship store located in Mall of the Emirates.

The three day festivities included a captivating performance by renowned magician, Frederick Sharp, rib-tickling stunts by clowns and entertainers, visually stunning acrobatic performance

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by skilled contortionists and mouth-watering culinary delights prepared by prominent celebrity chef and spin master, Marc Weiss.

For those who love music and love food, DJ Chef Marc Weiss was there to offer a perfect blend of both. Combining the fine art of cooking with a talent for the turntables, Marc Weiss gave tips on how to whip up a delicious meal while keeping the party buzzing with everyone’s favourite tunes.

Customer appetite for beautiful, unique, stylish and aesthetically designed home products was also met with the new Spring/

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Summer collection in store.

The merchandising direction continued the trend for modern, new classics and the season’s offerings included a furniture assortment that lent a warm and humanistic feel, showcasing clean, simple designs. Use of tonal-white fabrics, textured linens and cottons brought alive this warm theme.

The vibrant Spring colour palette also featured shades of orange, purple, lavender and red mixed with camel, gray and soft earth tones.

Pastels in greens and blues were also in prominence with the introduction of a new colour called ‘Wisteria’.

The Spring season also ushered across the entire collection of ‘Outdoor furniture’

including an assortment of frames, cushions, pillows and umbrellas that are available in a multitude of colours and built with easy-care materials.

Two main themes driving the Spring collection this season include: timeless/ comfortable and Clean/vibrant.

The first one inspired by a romantic, nostalgic, earthy, washed, vintage, textural, natural, comfortable and soft florals including key items such as, Camden dinnerware, ruffle bowls, bronze cake stands, Marin dinnerware, Triana plates and Perch planters.

synthetic and have bold graphics. Key items from this theme include Surf chair, Big Bloom and Big Leaf cushion, Pop melamine and Melon ball plates.

The clean and vibrant line draws inspiration from materials that are bright, colourful, easy to care,

Speaking on the occasion, Guillaume Motte, CEO, Al Tayer Trends, said, ‘Crate and Barrel’s one year completion

in Dubai marks an important milestone and it is a moment of pride for us to see how the brand has grown in this period. We are pleased to share this success with our valuable customers who have been partners in driving this success and instrumental in establishing the brand’s leading position in the UAE.’

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Industry news: Crate and Barrel

As part of the First Birthday celebrations, customers were also treated to special birthday cupcakes and given a chance to ‘spin the wheel’ to win exciting giveaways.

Crate and Barrel stores are located at Mall of the Emirates and Mirdif City Centre.

About Crate and Barrel Multi-channel home furnishings retailer Crate and Barrel was founded in Chicago in 1962 by retailing pioneers Gordon and Carole Segal. Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first to make contemporary tabletop and kitchenware designs affordable to American consumers.

Well-designed products at a good value have been the basis of Crate and Barrel’s success since its inception and are still the hallmark of the company.

Excellent customer service and quality merchandise have

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helped the company establish its position as a leader in the segment, in its home market.

The core philosophy of the brand and a key attribute is to enhance the lives and homes of customers with special and unique products, thoughtfully designed with value in mind.

Crate and Barrel is a privately held company owned by the Otto Group of Hamburg, Germany.

May 15 - August 15 2011

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04/03/11 10:27

Industry news: Aboutwater

aboutwater ABOUTWATER IS A PARTNERSHIP BETWEEN TWO LEADING COMPANIES: BOFFI AND FANTINI The partnership is based on the concept of creating a new collection of taps with a modern and elegant design, conceptually excellent with flawless production, and distributed through the commercial network of the two companies, cooperating and aiming at enlarge the market beyond their respective segments.

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May 15 - August 15 2011

BOFFI AND FANTINI, TWO CONSOLIDATED REALITIES OF THE ITALIAN DESIGN Both companies have achieved undisputed leadership in their respective industries, thanks to excellent production qualities, a high level of creativity and a strong international profile.

In spite of their international presence, Boffi and Fantini retain their passion for properly-made projects and inheritance of their artisan origins, to make this enthusiasm their key point for

their competitive advantage.

Aboutwater, launches this year on the occasion of the Milan design week, presenting two tap collections designed

by Naoto Fukasawa and Piero Lissoni. AF/21 by Naoto Fukasawa, in polished chrome and satinised chrome brass, is the result of an exploration into the simplification of forms, thought out in terms of maximum clarity. The design is reduced almost to a pure icon, where the aesthetic quality of materials is emphasised.

Water is one of the essential elements we are made of. We have both been spending energy thinking about and considering shapes of water. By observing each other over time, we have realised we have a lot in common, sharing ideals, ideas, aims and attitudes.

That is why it has been natural to combine our forces.

The taps and mixers become discs and cylinders; the taps reminiscent of the forms found on the controls of a stereo, the mixers the concise elegance of the language of iconography. vAL/23 by Piero Lissoni, in polished and varnished chrome, comes from a dedication to simplicity: simple in shape and easy to use, it recalls the basics of fountains and industrial engines, projected to be practical, tactile and efficient. The design is clean, simple and elegant; the tap would fit naturally into all environments.

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Industry news: Laufen

Laufen wins several

awards for sustainability in design and architecture Design awards acknowledge a company’s innovative power and conceptual skills. The Swiss bathroom specialist Laufen is now the delighted holder of nine coveted awards in all, paying tribute to the good design, sustainability and user-friendliness of its products.

The award winners include Mimo (Good Design Award 2010), the water-saving WC from ILBAGNOALESSI One and the Laufen Forum (both Green Good Design Award 2010), Florakids (iF Product Design Award 2011), the large Palace washbasin (Red Dot Design Award 2011) and the Cityprime Lumitouch faucet (Red Dot Design Award 2010), and Laufen pro liberty and Lb3 comfort WC (both Universal Design Award 2011 and Universal Design Consumer Favorite 2011 respectively).

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That the Mimo bathroom collection has more to offer than its imaginative design concept deeply impressed the prestigious jury of the Good Design Award 2010. It particularly appreciated the combination of fresh design language (Design: Phoenix Design, Stuttgart) and high functionality, for Mimo is not only a bathroom for the younger generation but also an excellent solution for compact bathroom layouts.

Another award winner was the water-saving WC from the ILBAGNOALESSI One series (Design: Stefano Giovannoni/ ALESSI), which flushes reliably and in compliance with standards with just 4.5 litres of water. In this case, it was primarily the combination of elegance and ecological responsibility which in the jury’s view merited a Green Good Design Award – a special award within the Good Design Awards – in the Product Design category. The jury found it remarkable that the WC has been on the market

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for around 10 years and has been constantly updated to state-of-the-art standard by Laufen. The design was also regarded as timelessly modern.

As Marc Viardot, Marketing and Product Director at Laufen commented on the award: “sustainability and timelessness in terms of technology and design are two of the fundamental criteria when we develop new products.“ Laufen received its second Green Good Design Award for its innovative and sustainable exhibition and visitor centre.

The Laufen Forum, a threestorey building made of fair-faced concrete, is both an architectural statement by Laufen and a hub dedicated to the bathroom (Design: Nissen & Wentzlaff Architekten, Basel).

Covering 21,325 square metres, the building which is suitable for disabled access, houses the product showroom, as well as rooms for exhibitions, presentations, training and trying out baths. The wellinsulated building is heated via thermo-active ceilings (thermo-active building system TABS) while controlled ambient ventilation of the windowless building ensures a resourcesaving and reliable basic form of air conditioning, when required.

It’s not just children who love Florakids, the child-friendly bathroom from Laufen: the judges for the iF award also discovered their love of this colourful bathroom with its ingenious functions – and awarded Florakids the iF Product Design Award. When designing the bathroom for children, the designer Andreas Dimitriadis (platinumdesign) and Laufen attached particular importance to two things: the consistent adoption of a child’s perspective in the design, whilst at the same time attuning all functions precisely to the needs of small children.

In recognition of its high design quality the new large cut-to-size washbasin from the Palace bathroom collection (design: Andreas Dimitriadis) was presented with the Red Dot Design Award 2011.

The jury was impressed by the perfect combination of precision, clarity, emotionality and function. Its soft fluid surfaces, lavish bowl which merges seamlessly into ample surfaces, chromed hand towel rail and option of custom cutting the ceramic element sealed Palace’s success in the competition comprising 4,433 products from over 60 countries.

Good Design Award 2010 / LAUFEN mimo The Laufen mimo bathroom collection (design: Phoenix Design, Stuttgart) was presented with the Good Design Award 2010 for its combination of fresh design language und maximum function.

Good Design Award 2010 / LAUFEN mimo The Laufen mimo bathroom collection (design: Phoenix Design, Stuttgart) was presented with the Good Design Award 2010 for its combination of fresh design language und maximum function.

LAUFEN Forum Laufen received a Green Good Design Award for its innovative and sustainable exhibition and visitor centre, Laufen Forum (design: Nissen & Wentzlaff Architekten, Basel).

iF Product Design Award 2011 LAUFEN Florakids It’s not just children who love Florakids, the child-friendly bathroom from (design: Andrea Dimitriadis, platinumdesign), the judges for the iF award also discovered their love of this colourful bathroom with its ingenious functions – and awarded Florakids the iF Product Design Award.

Universal Design Award 2011 Universal Design Consumer Favorite 2011 LAUFEN Pro Liberty Impressed experts and consumers alike: the new wheelchairaccessible washbasin complies with the disabled access standards DIN 18040, SIA 521 500 while looking great – for this accomplishment it was awarded the Universal Design Award 2011 and the Universal Design Consumer Favorite 2011.

Lb3 Comfort WC Raised by six centimetres, the Lb3 comfort WC greatly improves seating comfort in comparison to conventional WCs – sitting down and standing up is also much easier.

On this account, a jury of experts and consumers presented it with the Universal Design Award 2011 and the Universal Design Consumer Favorite 2011.

Red Dot Design Award 2011 LAUFEN Palace In recognition of its high design quality the new large cut-to-size washbasin from the Palace bathroom collection (design: Andreas Dimitriadis) was presented with the Red Dot Design Award 2011.

Red Dot Design Award 2010 LAUFEN Cityprime Lumitouch The Cityprime Lumitouch faucet with low-contact control was presented with the Red Dot Design Award 2010 for its combination of user-friendly operation, a clear design language and clever functions for saving water and energy (design: Jürg Heuberger, Basel).

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Home Decor interior:Trends Trends2011 2011

Home dĂŠcor trends 2011 In 2011, you will find that most of the trends have been carried on from 2010. However if you play with the ideas, they will look even newer and hotter.

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Vintage, vintage, vintage!

Items from the 50's, 60's or 70's vintage definitely take the win this year! Whether they are genuine period pieces or home furnishings produced from popular items of those eras.

Examples include chair frames redone in new upholstery, traditional lighting fixtures in newer brass or pewter finishes.

Color Trends turn to Adventure Color trends this year are more adventurous with farminspired colors such as cow prints, textured hay, tea-stained colors as well as the vibrant colors of fruits and vegetables that you usually sea at your local market. The 70's colors are indeed coming back.

The white colors this year should be milkier, with more cream and butter yellow colors.

The environment’s color, green is also still very hot this year.

Earthy soil replaces the cooler grey tones this year while oak cabinets come back in vogue.

Primary colors are indeed coming back but you

should also look for the use of monochrome color schemes. Black and white with pops of color is also definitely in this year.

If you want to escape the whole farm color trend, you can indulge in a soft retro feeling with lots of frosted, pearl and satin finishes. Pink is the new red in this trend.

Tribal colors take the win this year. Imagine rich orange and berry hues paired with spicy browns and bronze metallic inspired by the many tribes of Africa or the Middle East. Tribal accents such as community-inspired sketches, beads and textures will be the key elements in this trend.

Furniture turns playful and tribal Furnishing trends for 2011 seem to center around much of the same elements as we saw in 2010. Retro remains strong.

Big bold patterns and colors like avocado green stand out.

Patterns also make a comeback this year. Patterns can be found in woven textures, beadwork or fretwork. They are painted embroidered, carved, beaded and show all kinds of interesting influences all over the world. The influences can be anywhere from folk art, Mexican patterns or tribal Africa. They can also

be based on shapes found in nature. Honeycombs and apples are some shapes that you should look for.

Steampunk style has finally made it to furniture. It is inspired by Victorian style brassy metals that have a rusty, hand-beaten look.

Industrial metals and elements such as gears, pulleys and decorative brackets and hinges are used alongside with crystals and velvet.

Vintage furniture with round tapered legs on angles, geometric accents and seating with curved backs are also very popular.

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Kitchen trends: Title

Get sharp!

Glass can be found in all its different manifestations from antique and vintage looks to modern or retro. Jewel tones, soft earth tones, mercury glass are all available. It can be highly polished or look simple and hand-crafted.

Glass can be found in lamp bases, accessories or wall art.

Decorate with Glamour!

Metallic finishes have been popular for a few years. Gold and copper along with silver

are not just used on casegoods, but also in textiles as well as rugs. Metallic lends an air of luxury and both shiny and subdued metallic looks have been predicted for this year.

Eco-friendly If you wish to go green, products and materials such as bronze, copper, cotton, linen and hemp are environmentally friendly and contribute to healthy indoor air quality. The can also be repurposed or recycled at the end of their lifespan.

The Walls Paintings and wall art have always been a part of decorating a home; you are seeing more and more art directly on furniture. Modern art makes an important appearance this year so invest in art, either a huge space of it or a mural. It is definitely the way to go this year!

And there you have it – the top most trends for 2011. If the above trends are to your liking and if you decide to go along with them, be assured that your home will be in complete style for the rest of the year!

By: Ylova Hamdan

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Your name on our suite... ...Would you like to create a bathroom suite uniquely individual, with your own name or Logo, now with Jacuzzi sanitaryware you can. ®

Jacuzzi® can now offer a bespoke branding service on the majority of our sanitaryware products. Each piece of sanitaryware is “hand crafted” at our UK based factory in the heart of the English Potteries. As a result of this service we can provide ultimate quality and individuality to each sanitaryware piece.

The unique branding service is ideal for those creative individuals who are involved in the luxury interior design of exquisite villas and palaces... or even for those wishing to create that personal touch for their own bathroom.

Add your logo or name to any area of the sanitaryware you choose, in order to create your dream suite. Utilise your personal design by allowing it to sweep around the organic form of the Veya suite. Veya combines seamless lines and floorless ergonomics - a beautiful addition for any bathroom environment.

Create your own pattern design to fold around the geometric contours of Nexus sanitaryware.Aerodynamic, bold lines create the perfect unique suite to carry any surface pattern, design or logo.

Morphosis by Pininfarina boasts widely curvaceous flowing forms.

The ultimate in design statements. The perfect, idyllic and bold statement for any bathroom environment. Morphosis is pure luxury! It has to be, as it was designed by the same company that design Ferrari®. Allow the flow of this curvaceous form to carry your very own logo.

for further Information call

Tel: 00971 4 3206682 Info@jacuzzime.ae www.jacuzzime.com

* The logos used on these basins are examples only.

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Home: @Home

@home launches Cassis collection @home – where you’ll find eating, sleeping, bathing, cooking and live dÊcor to suit all your homeware needs has now launched the new Cassis Collection.

Keeping the tradition of bringing a wonderful range of internationally inspired homeware, this new collection promises to lend a sense of beauty and fun, inspiring you to think of your home in new ways.

With a strong berry coloured theme and a blend of rich tones, the Cassis collection is sure to complement any home setting. A splash of purple sets the scene, which is underpinned by a strong presence of uplifting silver.

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Home: @Home Glossy fabrics, detailed embroidery and scatter cushions are highlighted by jewel broaches adding a cheerful touch to your home.

Delicate and feminine detail is seen on crockery whilst dĂŠcor is elegant with embossed patterns on candles and frames. Vases are opaque with tints of purple and teal with a prominence of shapes that remain timelessly classic.

The new @home collection is available in the UAE-Dubai: Mercato, The Dubai Mall, Dubai Marina Mall, Ibn Batutta, Mall of the Emirates, Al Wahda Mall in Abu Dhabi, Ras Al Khaima: Al Hamra Mall.

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Vases are opaque with tints of purple and teal with a prominence of shapes that remain timelessly classic.

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Home: Aati

Aati Donghia, protagonist of contemporary lifestyle displays its home range at Aati. The brand’s flair is evidently transposed into unique home craftsmanship, quality, and skilled use of materials. For 2011, the collection focuses its design attention on both comfort and style—providing Aati’s discerning clients with chic, sophisticated interiors and products.

Through the leadership of Creative Director Chuck Chewning, Donghia’s design profile continues to evolve.

Pieces within the collection complement and enhance each other and can seamlessly fit into any décor - traditional, contemporary, or an eclectic mix. A unique and personal design statement

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Donghia Combines Glamour and Simplicity with its Unique Range becomes a reality for clients using Donghia designs.

Made in the USA, Donghia combines both glamour and simplicity through the use of the finest materials and detailing.

The construction of Donghia furniture pieces relies on ageold techniques perfected over centuries. Its range of furniture features hand-tied springs, hand sculpted interiors for the ultimate in comfort, and solid hardwood frames constructed with wood joints and dowels.

Complex weaves and attention to detail combine to create textiles that epitomize Donghia’s distinctive contemporary vision. With a forty year history at the forefront of the luxury home furnishings industry, Donghia represents American design at its best.

Donghia is available at Aati, Za’beel Road.

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Made in the USA, Donghia combines both glamour and simplicity through the use of the finest materials and detailing.

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Kitchen: Granite countertops maintenance

maintenance of

Granite Countertops Granite counter tops are considered by many to be the best of the best. Offering great durability, natural beauty that is simply hard to beat and a usability level that meets or exceeds many other options, these counter tops are favored by many for good reasons. Still, granite counter tops will take some special care to maintain their beauty.

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May 15 - August 15 2011

Granite counter tops are tough, very tough. Yet, they are not indestructible. With this in mind, there are a few basic tips in regard to safe use for these counters. They include: Avoid dropping heavy items on them. Although granite is incredibly strong, it can be chipped and even broken, especially if a hit takes place on a fissure line.

Try to use at least a little care when placing heavy objects on these counters and when lifting items over them.

Don’t stand on them.

Here and again, it is simply not a good idea to stand directly on the overhangs in particular.

These can break and chip if weight is too much.

Do not cut directly on them. This is especially so if the granite has been treated with a sealer. While the cutting won’t likely damage the granite itself, it can scratch the sealant and level behind a bit of streaking.

Granite counter tops are known for their beauty and durability, but to keep them looking great, they must be cleaned. These counters require slightly different attention that others for routine cleaning. Here are some basic tips for keeping these counters looking great: Wipe up daily. Use a soft rag and mild cleanser or stone soap on a daily basis to clean and wipe down the counters. This will just help keep surface dirt and dust away and keep the counters looking great. If heavy dirt or stains are present, clean them up right away. If the stain does make it into the granite, a special cleaner might be necessary to remove it.

Buff it up. Every so often these counters will need to be buffed out to remove any streaking that occurs. A regular old terry cloth towel works great for this purpose.

Polish. Stone polish designed for granite counter tops can also help keep things looking great and prevent any potential staining problems.

Seal it. These counters are normally sealed at the time of installation, but a reapplication should take place every few years.

This will help protect the appearance of counters over the long haul. If a homeowner isn’t comfortable with doing this, pros can be hired.

Avoid placing hot pots on them. While it is almost impossible to burn or melt granite counter tops, the sealer can be damaged when this is done. It is almost always recommended that hot pots and pans be placed on a trivet or hotplate instead.

Granite counter tops are considered among the best for their natural beauty and lasting durability.

Taking care of them correctly can extend the lifespan of their appearance for years into the future.

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Kitchen trends: Poggenpohl

Award for highest design quality

POGGENPOHL Premium-kitchen manufacturer Poggenpohl receives the coveted “best of the best” red dot award for the new +ARTESIO® kitchen concept – Internationally recognised seal of quality for good design – Award ceremony on 4 July 2011 in Essen – Kitchens from Poggenpohl already hold several accolades Premium-kitchen manufacturer Poggenpohl receives the coveted “best of the best” red dot award from the Design Zentrum Nordrhein Westfalen for its new +ARTESIO® kitchen

model. The rare “highest design quality” accolade was bestowed by an international jury in the “Product Design” category. This makes the new +ARTESIO® kitchen concept, which was developed in co-operation with Hamburg-based star architect Hadi Teherani, the Poggenpohl product with the world’s most prestigious design prizes. The award ceremony will take place on 4 July 2011 during a festive gala at Essen’s Aalto Theatre.

Submitting no fewer than 4,433 entries in the various categories, around 1,700 companies from 60 countries took part in this year’s competition held by the Design Zentrum Nordrhein

Westfalen. A mere 1.3 per cent of all submissions were selected for the “best of the best” accolade. “For us, this award is confirmation of the Poggenpohl brand’s high innovative capacity and design quality”, says Poggenpohl’s delighted Managing Director Elmar Duffner, commenting on the coveted award.

The innovative +ARTESIO® kitchen concept goes far beyond the fitted kitchens typically found in the industry and provides an all-embracing solution in an architectural melting pot fusing furniture design, wall, floor and ceiling.

The world premiere took place in 2010 at the Milan Furniture

+ARTESIO®

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Fair. The unique symbiosis of architecture and kitchen design also captivated the audience at Cologne’s “LivingKitchen” International Kitchen Show in January of this year. It is now being launched world-wide.

In addition to currently receiving the red dot award, the kitchen has already attracted the international iF Award for excellent product design and the Good Design Award from “The Chicago Athenaeum”, Museum of Architecture and Design.

The “red dot design award” is presented every year by the Design Zentrum Nordrhein Westfalen. The award is an internationally recognised seal of quality for design excellence and highly regarded in expert circles. The competition is divided into the three categories of “Product Design”, “Communication Design” and “Design Concept” that are assessed independently of each other. The jury reviews and evaluates the products according to criteria, such as innovation, functionality, formal quality or emotional content.

Coveted trophy is the red dot, the international seal of design quality. The reputable and independent expert jury, made up of renowned designers and design experts from all over the world, changes from year to year and guarantees a high degree of objectivity and impartiality.

Prominent design awards have gone to kitchens from Poggenpohl in the past too. For instance, the +INTEGRATION® or +SEGMENTO® concepts as well as the PLUSMODO® kitchen architecture by designer Jorge Pensi (Good Design Award 2005, iF Product Design Award 2006, red dot design award 2006). The P´7340 luxury kitchen, created in co-operation with Porsche Design, also received the red dot design award in 2008.

+ARTESIO®

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Kitchen trends: Miele

MIELe The kitchen and everything to do with cooking and food, lead us straight into the realm of the senses, blending past experiences with those of the present. And for many of us, the kitchen plays a central role in our childhood memories.

“It smells just like home” we say, when we feel a deep bond with a place. In this way, the kitchen links our past and our future. It is the hub of activity where hospitality has its roots.

Kitchens present a great challenge in being the ideal place to step away from the traditional and let new visions emerge.

Design Integration No matter how you want your kitchen to look, the Miele built-in appliances all match one another and are designed to fit perfectly together, so you can create a

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feeling of harmony to suit your preferences and tastes without compromising on shape and design.

Finish Using a skilful combination of colours, shapes and materials, modern kitchen planning can realise your wildest dreams. The chic modern shades appliances play a vital role here. With the introduction of our new colour, ‘Titanium’, we really do have every option covered.

Touch Sensor Controls The simplicity of the controls belies their superior performance and sophistication. Generation 5000 control fascias move to a new level with even greater use of technology without compromising their intuitive operation.

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Kitchen trends: Miele

In many ways, the kitchen is the most relaxed room in the house, so much so that we rarely worry about whether everything is in the right place, or indeed whether it could be better organized 58

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Handle Design The new ergonomic handle offers elegance and timeless appeal, allowing products in the range to blend seamlessly together.

Even the side opening oven has a horizontal handle, keeping the overall balance and design to your kitchen, while taking advantage of the benefits of this fantastic new feature.

Soft Close Miele’s soft close system on the warming drawers ensures doors are closed with the minimum of effort and with the smoothest of actions.

Spoilt For Choice One of the most difficult decisions when selecting new cooking appliances is knowing which type of cooking surface to choose and whether it should be electric or gas? With the Miele CS 1000 range of CombiSets, you really are, spoilt for choice.

Extractor Hoods Miele offers one of the largest ranges of cooker hoods on the market and there is a design to suit all styles of kitchen. Many incorporate glass and feature lighting, while others offer a sleep stainless steel design to create a minimal, symmetrical and clean finish.

The extractors also perform exceptionally well. They offer extremely powerful extraction rates to keep the atmosphere in the room comfortable. They have low noise levels which means you can entertain while cooking.

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Kitchen trends: Antolini Luigi

Antolini Luigi In 1956 Luigi Antolini established this company at Sega di Cavaion near Verona, with the mission to spread “the color of stone” all over the world. This company

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is run by a well-known family who has always paid attention to development and to new technologies.

Today Francesco, Alberto and Alessandra, Luigi’s

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sons, run Antolini keeping up their commitment in the search for new materials: the company produces more than 1000 different materials such as marbles, granites, limestone, onyxes, travertines and precious stones.

Thanks to the passion, the respect for the natural stone as well as to a constant attention for new technologies, over the years Antolini turned from a small laboratory into a world leader in this sector.

Its products are charming for their stylishness and for their variety of colors, resulting from an intense study aiming at

showing the customer more and more different materials that are new but above all unique.

Each stone shows a special color shade, a different design determined by the veins of the block of material. Only a very in-depth knowledge of the features of each material and of its real essence allows to work it in the best way and to exploit its potential.

Antolini is one of the first companies that developed exclusive relations with architects and designers giving them the chance to “have a proof” of quality and to see

personally each individual stone. It opened a single-brand showroom in Milan, Parma, Bologna, Bari Tuglie (Lecce), SG Senigallia (Ancona), Varese, Carrara, Gibswil (Zurich), Shanghai, Marbella and it will soon open in Turin. The company also opened eight exclusive showrooms, near its main office in Verona, that vary for their aims and sizes.

Commercial development From the very beginning Antolini has started a careful commercial policy for European countries. In the 80s its activity spread towards Arabian,

African and Middle East countries; in 1985, together with the promising Oceania market, the company consolidated its presence on the Asian markets reaching then the countries of the former Soviet Union.

The new Antolini generation, who has been managing the company since 1990, has further developed its activity abroad by establishing associated firms devoted to foreign trade (Eurotrading SPA, Eurobrasil Ltda, Eurotrading Madagascar, Antolini do Brasil).

Antolini constantly invests in the acquisition of owned or exclusive quarries; in addition to that, it has a warehouse for the international trade of blocks where it makes use of a qualified staff. Moreover, a network of agents scattered on the whole national territory ensures “turnkey” solutions in order to meet any kind of need.

Products and Innovation One of Antolini’s strengths is without any doubt its will to meet any type of customers’ needs, thanks to a very wide range of materials. Antolini follows its main projects with a special team that ensures a very high quality level.

Among its main achievements: • raw slabs with polished surface and with several other finishings; • mass-produced floorings and to one design ones or with special processing upon demand; • supplies for indoor, outdoor and street furniture; • indoor and outdoor coverings; Antolini has always aimed at a constant improvement of the quality standard using more and more advanced equipments; as a matter of fact, recently the company’s production output has remarkably increased thanks to the introduction of new looms to work granite as well as of new automatized lines for marble and granite polishing.

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Kitchen trends: Zeyko

ZEYKO Germany

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A feeling for quality and perfection of detail is Zeyko’s leitmotif. The kitchen manufacturer places great importance on its origin in the Black Forest because quality made in Germany is Zeyko’s outstanding quality feature.

Coupled with the most modern production methods and the use of the best materials Zeyko is one of the most sophisticated kitchen manufacturers in Europe.Moreover,the numerous international design awards that Zeyko continues to receive are gratifying reminders

of its worldwide recognition.

Satisfied customers in all parts of the world are proof of the reliability and the innovative power of the Zeyko brand!

For over 15 years MAWAD has supplied the finest quality Kitchen furniture.

Design is the key to a kitchen that is as unique as the owner’s personality. Our qualified designers can help you customize the atmosphere of your kitchen through the use of finishes, colors and materials.

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Interview: Eggersmann

EGGERSMANN REVEALS LATEST INNOVATIONS IN KITCHEN DESIGN Creative Director talks about what inspires these award winning German kitchens Since winning the much sought after, GOOD DESIGN Award of the Chicago Athenaeum late last year, Eggersmann has been causing a stir at exhibitions around the world, showcasing its innovative Silver Touch kitchen. This hot-rolled stainless steel kitchen from Eggersmann’s ‘unique’ collection was honoured by an independent jury for its consistently clear-cut and minimalist design, combined with its use of unusual materials.

All visible surfaces on Eggersmann’s Silver Touch are made from robust hot-rolled stainless steel and treated with a special surface polish.

In addition to Silver Touch’s good hygienic properties and everlasting robustness, the front doors are just 3mm thin and work surfaces 5mm, providing a sensual look and feel to the steel.

At the LivingKitchen trade fair in Cologne this year, Eggersmann also showcased its award winning WALL System alongside the Silver Touch design, which enables even the heaviest

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stainless steel cupboards to practically hover on the wall.

Eggersmann also showcased a selection of innovative new materials like quartz glass and phyllite - a mix of slate and quartz forming a rough, sensual surface. Quartz glass is produced from glass and quartz sand using a mix of high pressure and heat to create both optical and functional excellence.

Extremely scratchproof, quartz glass can be applied to all visible surfaces and offers the perfect high-shine.

Attending the fair in Cologne was Sabine Orlowski, Creative Director of Eggersmann. The Edge caught up with Sabine to find out more about her work with Eggersmann and her thoughts on the kitchens of the future.

How did you get into kitchen design?

I studied interior design in Detmold, Germany. My first introduction to kitchen design was the study and design of kitchen furniture panels as part of my degree. I found this of great interest so chose to specialize in this area, firstly joining Siematic kitchens and then moving on to several German kitchen manufacturers before joining Eggersmann.

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Today’s open architecture requires a kitchen design that supports the communicative openness of the overall living space What is your role within Eggersmann?

I am primarily responsible for product development, along with all Eggersmann’s showroom and display kitchen layouts worldwide.

I also handle the design and implementation for exhibition displays.

Tell me about your typical working day the Eggersmann HQ My most creative periods are early in the morning so I try to get into the office for 6am before the normal daily business begins at 8am. This gives me quiet time to work on specific creative projects.

When everyone else arrives in the office, we have an update meeting with our technical team to discuss the details and technical issues with ongoing projects. I then spend time answering any customer questions and briefing the installation team. My afternoon is dedicated to the

planning of future showrooms and display kitchens.

What/who inspires your designs?

I really love the “Bauhaus” style and my designs are greatly inspired by it. Purism, directness and elegance are the basis for my designs and the materials I use. I am always inspired by the most extravagant materials, which can come from very different fields. This often requires extensive research, an awareness of trends and an openness to new ideas.

Do you travel to international design shows regularly?

I travel to fairs in Milan, the Netherlands, Belgium and Germany to collect my first impressions.

Do you think kitchen design and interior design in general follow the same pattern when it comes to trends? Can you relate kitchen design trends to fashion trends?

The kitchen industry itself is not as fast-paced as interior design, which is a good thing as it enables us to identify short term trends and only look towards trends that offer longevity. Kitchen trends do follow furniture trends to an extent but changes in kitchen trends are a bit slower.

In your opinion, are there any timeless materials/ designs in kitchen design?

The mega-trend over the last few years still remains to be white. Designers worldwide love its spotless, fresh and elegant look, while the conventional customer is attracted to its pureness.

The fashion industry can provide only a rough color direction of only easily changeable items like accessories and kitchen decor. Trend lines from fashion to kitchens are rather difficult to draw.

Plus, the kitchen customer wants timeless design.

What are the key kitchen design trends we are seeing over the coming year?

Today’s open architecture requires a kitchen design that supports the communicative openness of the overall living space. As a consequence, the combination of fine woods with unique colors will still be the main materials featuring in kitchen design.

How often do we see changes in trends in kitchen design?

In the kitchen business, trend changes are gradual over a matter of years rather than abrupt changes. It is like an ongoing process that highlights new materials, or colour and design, or sometimes on the technical details of the kitchen.

Technical and electronic issues, the sink area and the kitchen lighting will see further developments over the next few years, especially in terms of sustainability.

We expect to see quite a few innovations in these areas.

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Kitchen accessories: Gaggia Unica

Gaggia Unica Numero Unica!

Whether morning, noon or night, there is one thing that the Italians will make the time for, and strive for perfection with; and that is beautiful coffee. Unica in Italian means number one, and the experts at Gaggia are so confident with their latest machine, that they have called it exactly that!

The recently launched Gaggia Unica is a fully automatic coffee machine. From the sleek and clear control panel to the adjustable frontal dispensing head and the removable coffee grounds container – the Gaggia Unica is just perfect for easy maintenance.

Gaggia’s product manager in the UAE, Giovanni Geremia said, “This wonderful new machine sits between the manual machines and the higher-end premium automatics bridging the gap between the specifications and pricing. This was requested from our loyal customers, so we naturally wanted to satisfy the demand in the market”.

Whether your mornings simply cannot happen without your creamy cappuccino or your fabulous dinner parties are incomplete without rich smooth coffees to end the evening, throw your tired old cafetiere away and make yourself “numero Unica” by treating yourself to your very own Gaggia.

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The Gaggia Unica is priced at 3290AED and is available in Dubai Garden Centre and all good electrical retailers.

The entire Gaggia range is on display at the Dubai Garden Centre where a friendly promoter is permanently available to demonstrate and answer all your questions.

There are many more Gaggia coffee appliances also available, from the manual Espresso and Baby ranges through to the automatic ranges such as Accademia, Brera and Platinum.

About Gaggia Gaggia is the best-known Italian manufacturer of coffee machines for professional and household use and its name is synonymous with tradition and reliability the world over.

The company was set up in 1948 by Achille Gaggia, the man to whom we are indebted for the success of espresso coffee all over the world: it was he who on September 5th 1938 filed patent no. 365726 with

which the modern steam-free coffee with cream machine may be said to have been born.

All products are to this day made in the Robecco sul Naviglio plant (Milan), where tradition and care for details combine with stateof-the-art technology.

For over 70 years Gaggia has been filling coffee-bars and homes throughout the world with the unmistakable and unique aroma of espresso coffee made with any of the innumerable Gaggia coffee machines, combining the sound tradition associated with one of the best-known brands in the Italian business scenario with innovation and technological evolution.

About Royal House Electronics

Royal House Electronics is a leading distributor within the GCC, with strong logistics capabilities and solid network relationships. Having brought

brands such as Gaggia, Terraillon, Babyliss, Cerve, Hailo, Simax and Alfi to the region, Royal House plans to continue its expansion plans enabling more and more customers to enjoy some of their favorite brands in the Middle East. Royal House continually strives to enhance customers’ personal and home lifestyle experience by offering a comprehensive range of personal care, wellbeing, kitchen appliances and cookware products.

Offering superior value, exceptional quality, and great customer service, Royal House is supported by a service centre providing customers with total peace of mind.

A history routed in commitment, innovation and delivering excellent customer service. Royal House is part of a larger holding group; Bahman Enterprises.

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Table art: Michael Aram - Harvey Nichols

Michael Aram

An exquisite range of organic motifs at Harvey Nichols Dubai Michael Aram’s exquisite range of imaginative handmade collections, boasts striking and original pieces that add a touch of magic and fantasy to contemporary and classical interiors settings.

Inspired by the rich metalworking traditions of India, Aram works from his home and workshop in New Delhi, where he crafts designs ranging from tableware to furniture.

Appropriately, in Hindi, ‘aram’ means ‘gently, with peace, with love and care’. Repeating this direction mantra-like to the craftsmen, Aram has succeeded in creating high quality pieces that personifies nature with an artistic flair.

The Wisteria Collection The Wisteria Collection takes its inspiration from the intricacies of form and texture found in foliage from around the world.

“For me, the shapes conjure a sense of freshness and fragility. At the same time the textures represent a metaphor for life itself growth, vitality and pulsation.” says Aram.

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The Vegetable Collection The Vegetable Collection stems from the intricacies of form and texture found in vegetables from around the world. “I love the idea of the vegetable forms as a container, since the vessel holds food for nourishment and sustenance, which is the very nature of the symbol.”

The Forest Leaf Collection The Forest Leaf Collection is inspired from the intricacies of form and texture found in foliage from around the world. “I believe everybody has an emotional response when they see natural objects.

They are part of all of us. In this piece, I love the idea of bark as receptacle of other things, creating a contrast between function and my metal expression of nature.”

The Black Orchid Collection By interpreting plant forms in cast metal, Aram presents work which is evocative of a natural environment transformed and redefined. “This collection was really born out of the sense I have of haute couture. There is a velvety luxury to representing orchids in blackened nickel.

To me, the pieces feel alluring and graceful, yet dark and unexpected.”

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Table art: Michael Aram - Harvey Nichols

The Fruit Collection The Fruit Collection offers an interesting range of items for the home. Each can stand on its own as a simple and charming sculptural object that’s perfect for oneself or as a gift.

The Tree of Life Collection The Tree of Life Collection takes its inspiration from the imagery that floats around classic storytelling. “The image of the tree of life is one of my favorites. Tree of Life imagery traditionally is representative of renewal, hope, sustenance, and love. After all, what is life without love!”

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Tiles Changing & Ceramics trends in the Bathroom

changing

trends in the

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Do you remember a time when the word ‘bathroom’ was giggled at or shushed? Can you recall Victorian etiquette making it the least talked about room in homes all across?

If you could place in your head, an image of bathrooms before and bathrooms today - do you think it would make your jaw drop? The answer is - Yes, indeed!

The bathroom is typically the smallest room in the house. Earlier bathrooms were more antiseptic and strictly functional by design.

Even though it was the most

used room in the house, it was the least talked about.

We are about to delve into the design and fixtures of an olden day bathroom and slowly move on to the changing trends that have been taking place ever since. Our focus will be on how a bathroom is no longer the smallest room that nobody dares to mention but instead how it has become the most fun room to decorate and update with the many trends that exist, today.

toilets, sitting tubs and sinks with nickel hardware.

Smooth, hard and white surfaces were chosen because they were considered to be sterile. White-glazed porcelain tile was installed on the floors and walls where as white carrara marble slabs were the preferred choice for counter tops.

Earlier Bathrooms

As for the toilets, high-tank toilets were the only availability but due to rapid progress in the re-design of toilets, a low tank

Plumbing fixtures were white glazed or enamelled tubs,

If walls in earlier bathrooms were not tiled, then they were usually painted white.

version was created. The high-tank toilets were very popular until WWI and then the ceramic toilets which we are all familiar with became the standard.

Last but not least, older bathrooms tended to be very small in size as compared to bathrooms today.

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Changing Tiles & Ceramics trends in the Bathroom

ALAPE Be Yourself

Modern Bathrooms Today, the bathroom and its design are receiving more attention than ever.

You will always hear people talking about the latest bathroom design that they have come across.

The trends today portray the fact that people all over the world wish to enjoy this particular room and the relaxation factor that it offers.

Exploring the different trends Au Natural

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The Natural look has always been a trendy approach in the bathroom, especially in the recent years.

Many of the latest bathroom designs use a number of neutral materials to bring the bathroom to life in the form of wood or stone floors. White has remained a fundamental color in the bathroom and in this trend, it is definitely no stranger!

and relax that provides you with your own personal space to soak your tensions away.

the introduction of waterproof televisions being installed on or near bathroom mirrors.

Many bathrooms are patterned after the Zen peacefulness of a spa retreat. To achieve a Zen look, select a few contrasting natural materials, encircling wood, stone and metal. Bear in mind that the key to a truly meditative bathroom is simplicity and balance.

Some of the world’s trendiest home-owners placed their very own waterproof tvs behind the vanity mirror and installed speaker systems in the shower. Are you wowed?!

Because I think you should be!

Zen!

Multimedia in the Bathroom.

We all know that the bathroom is drifting away from a place solely for washing and cleansing to a place to unwind

Who would have ever thought that television sets would be introduced to bathrooms? As the year 2009 dawned, we saw

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The color ‘Green’ because we care.

Nowadays, we are all up for saving water and saving the environment, which is a very, very good thing. Most people usually incorporate

Tiles & Ceramics

Those were most of the trends that people today, accommodate in their bathrooms. The most popular trend is of course, attaining a home-spa theme. Most people nowadays live extremely busy lifestyles and finding the right time to go to a spa and relax is almost impossible. So here are a couple of trends that can transform your bathroom into a spa-like atmosphere.

1. Painting your walls a warm color can produce a very soothing effect. Jewel tones, deep browns and reds as well as a clean and crisp shade of white will help you relax in your bathroom.

2. Candles can make even the dullest of rooms appear more cohesive. You can set the candles around your tub and sink. For safety, it is best to use battery operated candles. These candles look like real candles and give off the same light without the fire hazard. You can also choose scented candles with an aroma that you find most appealing.

3. You may also hang robes and slippers on the wall. A fluffy robe and a pair of slippers can help you relax as they are both a big part of the spa experience and invoke feelings of pure pampering. It really does get you in the spa mood in your own bathroom.

4. Throw away your thin rough towels and set out big and fluffy ones.

Buy the oversized fluffy towels that you can wrap your entire body in. You can also decorate your towel cupboard with these towels.

5. Add a small water feature or music to your bathroom. Indoor water fountains or waterfalls add a very tranquil atmosphere to the bathroom in order to make it more spa-like. While having a bath, you can relax to the serene sounds of the water feature or maybe even a radio. If the radio does not blend in with your décor, you can hide it behind a plant or a cabinet.

KOS

their ambitions to help the environment in their homes, not to mention, in their bathrooms. To reduce your own carbon foot-prints there are many suppliers out there that provide completely recycled or recyclable bathroom suits with watersaving fixtures. So, not only will you be maintaining your wallet weight, you’d also be saving the world we live in by protecting its environment as well as having your bathroom look amazingly stylish while doing so.

6. Plants and flowers are to be grown if possible. Look for those that can take high humidity and grown in the light that you have available. If you do not have enough natural light to grow a live plant, purchase a few plastic ones to sit around the room or you can even hang them from the ceiling.

That’s right; bathrooms are no longer stark places for merely basic use. They are so much more than that - luxurious sanctuaries, nature’s gardens, modern marvels; a bathroom can be anything you want it to be if you provide enough time and effort into the decorating, which I must add can turn out to be lots of fun!

Scented candles, warm lighting, soft carpeting, furniture and flowers – Yes, I am indeed talking about a bathroom and it can just be YOUR bathroom if you follow the right trend!

By: Ylova Hamdan

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Bathroom trends: Kohler

THE

Flight Shower trays

BY KOHLER Kohler introduces new tough and durable Flight Shower trays

and a plastic base sheet with a stone mortar mix in-between.

The combination of acrylic and resin stone materials creates a product that offers the best of both worlds in durability and sturdiness

“The new Flight Shower trays from Kohler are designed to provide homeowners with a long-lasting product, combined with a pleasant experience,” added Mohamed Nada.

Dubai – UAE: April 5, 2011: Kohler, a global leader in kitchen and bath design and technology, has introduced a line of shower trays – the Flight Shower – providing home owners in the Middle East with an incredible, tough, durable and sturdy product made of acrylic capped resin stone designed to fit their individual tastes.

“Quality and durability are two basic elements that you should be looking for when buying your exterior and interior home fixtures and fittings,” said Mohamed Nada, Regional Marketing Manager at Kohler Co. “The Flight Shower trays are a ‘must have’ item in the bathroom as they offer the best of both worlds in durability and sturdiness, providing simple, seamless solutions with no time on installation.”

Kohler Flight shower trays have excellent weight and strength characteristics combined with a visually appealing glossy surface of the acrylic sheet. The materials used to manufacture the products are layers of an acrylic top sheet

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The high gloss finish – available in the three colours white, soft cream and pergamom - means the tray won’t discolour, scratch or chip and guarantees years of hassle-free use. In addition, the antibacterial agent BioCote®, which is incorporated into the manufacturing process itself and will not wear off or wash away, helps prevent build-up of bacteria and mould discoloration on the surface.

Flight Shower trays are also very easy to install. For quick and easy remodelling projects, three optional riser conversion kits come complete with simple push fit legs, clip-on removable panels and corner joints that make the upgrade to a riser tray easy.

The product offering includes trays of different heights including as low as 40 mm.

Four shapes (square, quadrant, pentangle and rectangle), twelve sizes and four upstand combinations are available.

The Flight Shower Trays is available now through the Kohler Middle East distributor network.

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4

D

4 U. DIVERSITY WRITTEN LARGE.

KERAMAG Middle East Office P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

Kreuzerkamp 11 D-40878 Ratingen Tel +49 (0)21 02/9 16- 0 Fax +49 (0)21 02/9 16- 2 45 info@keramag.de www.keramag.com

Bathroom trends: Duravit

Duravit

Mix of practicality, quality and comfort Good ideas for the family bathroom The family bathroom has to meet the needs of young and old alike. It’s the one room in the house where young foam fighters can have great fun and later, as teenagers, go on to create pandemonium in the mornings. All this means that the bathroom furnishings have to meet the highest requirements in terms of durability, practicality and robustness. At the same time, parents see the bathroom as a private space to relax and they look for comfort and a welcoming atmosphere. A delicate balancing act that Duravit masters to perfection

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with the Ketho and 2nd floor ranges. The high-quality workmanship offers long-term durability, even when subjected to the rough handling of children. The washing areas, mirrors, mirror cabinets and units are available in various dimensions and designs for maximum planning freedom and ensure an optimum layout.

Ketho, the customised bathroom series As a visual link between ceramics and the bathtub, the choice of bathroom furniture has a decisive influence on the overall mood of the bathroom.

When developing Ketho, Duravit

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therefore chose to collaborate with an infallible furniture designer: Christian Werner. For Ketho, Werner started to “think furniture into the bathroom� and designed a range that is flexible enough to suit any modern bathroom ambience.

The series is characterised by clear, rectangular forms with a delicate frame that adds a special subtlety to the furniture. The second characteristic feature is a continuous aluminium strip handle that cuts across the fronts at rhythmical intervals.

Recessed between the wooden surfaces, it is also extremely comfortable to use, whether old or young, tall or small.

The furniture is robust and durable in every respect. All items of furniture feature comprehensive melamine resin protection and bonded, waterproof edges that can withstand a great deal of splashing around. Thanks to the integrated SoftClose function with silicon end dampers, doors always close smoothly and quietly and, in so doing, spare both the user’s fingers and the material.

Different décors highlight the refinement of the form: white, basalt and graphite add subtlety, whereas garnet red creates a powerful blaze of colour. The matt structure

of the surfaces makes them pleasant to the touch, a property that also features in the bath panelling: Ketho offers a consistent design for all its bathroom objects, creating a harmonious overall appearance with which many people can identify and derive pleasure throughout the bathroom’s lifetime and at all stages in their life. Combined with good value for money, Ketho becomes the ideal range for the modern and demanding family bathroom.

2nd floor – complete bathroom to meet the highest requirements When designing the 2nd floor

complete bathroom series, Sieger Design set out to create a comfortable ambience that, with lots of new options, sets standards for today’s family bathroom. The overall appearance is friendly and inviting and is characterised by elegant proportions, sophisticated details and the harmony of quiet lines.

However, the practical aspects have not been neglected either. High material quality, practicality and aesthetics come together to guarantee a long service life: with ceramics, furniture, bathtubs and shower trays in a wide variety of different dimensions, easy-care wood and painted surfaces

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Bathroom trends: Duravit

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ranging from rosewood, ebony and oak to high-gloss white it’s possible to design highly individual bathrooms. With a wealth of product variants, 2nd floor meets the needs of different users and offers surprisingly good value for money in this market segment with added value in terms of variety and design.

Generous on the interior, the shallow design of the washbasins, bathtubs and shower trays harmonises perfectly with the slimline exterior. The range includes everything from the small cloakroom unit to the large double washbasin that, depending on requirements, is available with anything from the elegant wood surround to the floor-standing vanity unit.

The drawers and doors in the furniture are self-closing and close gently to protect delicate (children’s) hands. Mirrors and mirror cabinets couldn’t

be easier to operate: a small contact-free sensor point replaces the light switch and thus increases the comfort of all bathroom users, as do the sockets next to the shelves inside the cabinets used, for example, to plug in a hairdryer.

The 2nd floor bathtubs and shower trays are items of furniture in their own right since, in addition to the built-in versions, there are also various models with wood panelling.

The model with additional large storage shelf is particularly family friendly; this can also be used as a seat and features a shelf or drawer for greater storage space. If the bathtub is surrounded by a step, it also features a practical support that doubles up as a towel rail.

The many practical details ensure that day-to-day life in the bathroom runs smoothly and also offer lots of comfort in the family bathroom.

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Bathroom trends: Grohe

Every Day a Spa Day

GROHE SPA

a space to escape

Savour a premium world in your bathroom; relax, unwind and recharge your batteries. The new GROHE SPA delivers personal moments of relaxation and regeneration: enter a very private place, close the door behind you and forget the stress and strain of everyday life.

It’s me-time – time to focus on your personal well-being.

This is what’s at the heart of GROHE SPA. GROHE is out to make your personal wishes become a reality with various refined product collections in three different design styles – transforming your own bathroom into your personal spa.

Escape from Everyday Life Modern life can be exhausting and even overwhelming at times. Good health alone doesn’t make for genuine personal well-being. Spa applications and holistic therapies are becoming more critical in maintaining a mental and physical balance. What we need is peace and quiet, some privacy – a place where we can seek refuge from everyday life. In response, people are shifting many of their activities into their home, their personal cocoon, and enjoying quality time in familiar surroundings.

The bathroom is a key location

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in this context, shifting from a purely functional role into a setting for that special experience – a place where you can truly be yourself. Not a boss or a colleague, not a wife or husband, not a mother or father, not a neighbour or a friend – but simply you.

GROHE SPA is based on this social trend. It revolves around bespoke functions for a truly personal spa experience. The word ‘spa’ evokes the same associations in people all over the world: complete wellbeing, luxury for all of the senses, physical and mental relaxation. And

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that is exactly what the premium products from GROHE SPA create, in your very own bathroom.

Customised Concepts Whether it’s about getting ready in the morning, a cleansing shower after exercise or a relaxing and refreshing soak before going to bed, GROHE SPA is just what you need it to be. For every time in the day and every mood. The product range is uncompromising in terms of both functionality and design, serving up exactly what each person individually needs to create their own unique spa experience. The bathroom provides the architectural space; GROHE SPA provides the experience – adapted

to suit personal preferences yet clearly structured. Because GROHE offers guidance in an information-flooded world.

The in-house GROHE Design Studio has created various GROHE SPA product collections in three different design styles: lozenge, square and round. For easy planning and clear, consistent design in the bathroom. Key products are, amongst others, the GROHE Ondus® Veris, Allure and Atrio faucet lines as well as dedicated customised showers.

The carefully differentiated, attractive collections will meet all possible wishes.

The rich assortment can

accommodate an unlimited variety of solutions. The options include single-lever mixers, two-handle faucets, wall outlets, freestanding faucets, thermostats and concealed mixers – nothing is impossible.

GROHE SPA lends itself to total personalisation. Mechanical or digital control, ceiling and wall installed showers with aromas and coloured light, toilet flush plates with leather, wood or glass, and different illumination: the diversity of GROHE SPA including individual designing options has only just begun.

An Eye for Detail In order to deliver holistic

feel-good experiences, GROHE is adding lifestyle accessories to its portfolio: from lotions and soaps to room sprays and aromatic candles and on to towels and bathrobes – serving up that spa sensation from a single source. To make every individual spa experience complete, GROHE teams up with partner firms and recommends only the best of the best to the customers: whether they are looking for a suitable lounger, a towel warmer or a sauna. And when the vast range of products and services for creating or renovating bathrooms threatens to become overwhelming, GROHE is the one to turn to for excellent

services and great advice.

GROHE SPA is an important element of modern lifestyle.

Walk into a premium bathroom world and emerge transformed: refreshed and feeling calmer, more relaxed and younger. Build in as much comfort as you like in attractive designs that match your personal preferences. Your very own bathroom can provide spalike experiences whenever you like; no appointment needed.

Home is where my GROHE SPA is.

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Bathroom trends: Bisazza

The debut of Bisazza Bagno

The Hayon collection

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During ISH in Frankfurt Bisazza Bagno will make its debut with "The Hayon Collection" Bisazza is pleased to announce the birth of a new division within the company, dedicated to the production and distribution of bathroom collections. Bisazza Bagno is a natural extension of the Bisazza brand and was created to complete the product offer to private clients as well as the hotel industry and top end contract sector.

The division will be a completely new branch of the company, with a dedicated sales team and a distribution network of its own, though it will draw upon Bisazza’s extensive sales network. The

Bisazza Bagno collections will be available at the 12 Flagship Bisazza stores (Antwerp, Barcelona, Berlin, Chicago, London, Los Angeles, Miami, Milan, New York, Paris, Rome, Tokyo) and through a network of international retailers.

Bisazza Bagno can be seen at ISH in Hall 3.1, Stand A10.

The decision to entrust Jaime Hayon with the design of the first Bisazza Bagno collection was motivated by the common aesthetic and stylistic values the Spanish designer and Bisazza share.

This first collaboration will be followed by the other collaborations with an array of internationally recognized designers to build up a comprehensive design focused bathroom product portfolio.

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Bathroom trends: Bisazza

The hallmark of Bisazza Bagno will be its consistency with all of Bisazza’s other product lines, from the celebrated mosaic to the furnishing accessories of the Home collection.

The idea behind the new bathroom collection is clearly expressed by Jaime Hayon: "The collection recalls the glamour of the 1930s with a Scandinavian touch and feminine shapes. Elegance is the main trait of this innovative collection. The bathroom is the most important room in the home and it should not be hidden. With this collection, it becomes an area you want to show, a place you can keep open. The bathroom becomes a stylish room, full of charm and style, with a strong identity.”

The first range to be presented at ISH Frankfurt include a selection of bathroom furniture such as console tables and cabinets as well as basins, baths, brassware, shower screens, mirrors and lighting, as well as a variety of accessories and decorative items. The Hayon collection evokes, in different ways, the Art Déco aesthetic both in terms of the shapes used, the colour palette of white, black, gold, platinum and the choice of materials such as marble, ceramic, chrome steel or glossy copper finished aluminum.

With this substantial new bathroom offer, Bisazza Bagno will set itself apart from other sanitary ware manufacturers and it also reinforces Bisazza’s position as a company dedicated to championing contemporary elegance in the home.

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The collection recalls the glamour of the 1930s with a Scandinavian touch and feminine shapes.

Elegance is the main trait of this innovative collection

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Interview: Rossella Bisazza

interview with

ROSSELLA BISAZZA Communication Director at Bisazza

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Who is the Bisazza customer?

Big spenders and high end customers of course, who devote a particular attention to interior decoration for all home environments, not bath only but living areas as well.

Can we have an idea about Bisazza’s international projects?

We have an international presence already with 16 branches and 12 Flagship stores, in addition to 5000 retail points. We aim to further consolidate this network. Moreover, through

Today Bisazza is celebrating its new line Bisazza Bagno, tell us more about this line and why Jaime Hayon was chosen to design it?

After the previous successful collaborations with him, it seemed natural to us to keep on working with this designer.

The decision to entrust Jaime Hayon with the design of the first Bisazza Bagno collection was motivated by the common aesthetic and stylistic values we share.

However, this first collaboration will be followed by the other collaborations with an array of internationally recognized designers to build up a comprehensive design focused bathroom product portfolio.

Bisazza is known to be the leading producer of glass mosaics, what’s the strategy that you will adopt to promote Bisazza Bagno and gain market share in the current fierce competition that we see in our markets?

We aim to strongly differentiate Bisazza Bagno from other competitors collections.

Elegance and very high aesthetic content will be strategic assets to achieve this result.

With this substantial new bathroom offer, Bisazza Bagno wishes to set itself apart from other sanitary ware manufacturers and it also

new collections like Bisazza Bagno, we wish to open up to different distribution channels and complementary markets, always in line with our commercial strategy.

Bisazza Bagno is participating for the first time in Saloni Del MobileMilan , how do you think the feedback will be?

We had a very good response during ISH, and this was in a way an important preliminary test. We are confident that also Salone del Mobile will bring new visibility and contacts for Bisazza Bagno.

reinforces Bisazza’s position as a company dedicated to championing contemporary elegance in the home.

We also believe that the Bisazza brand awareness will support Bisazza Bagno in its initial approach to the market.

How is Bisazza doing in the Middleeast and what is in the pipeline in terms of expansion?

Bisazza has a strong presence in the Middleeast also thanks to a company branch based in Dubai. Recently, in February 2011, we also opened a monobrand store in Doha/ Qatar at The Pearl shopping mall. We consider all area very strategic, especially for what concerns high quality contracts (e.g. luxury hotels, residential apartments and penthouses), very common here.

What do you think the customers are looking for nowdays?

Quality and long-lasting products. Customization which we easily offer thanks to our products nature.

If we talk about trends, what do you see coming in 2011?

We often create trends, not follow them. We increasingly see the search for timeless elegance. Design for its own sake is not very interesting at the moment.

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Bathroom trends: Laufen

laufen Bathroom Culture Since 1892

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High quality: Laufen opts for premium quality on the interiors of the new vanity units. All drawers feature sturdy metal sides and the fittings are designed for a long lifespan.

More storage space: Laufen has developed new vanity units for the Lb3 bathroom series with drawers that have no siphon cut-out.

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Bathroom trends: Laufen

The Case furniture collection combines high quality, clever functions and a minimalist design with the appeal of being excellent value for money.

More storage space: since Laufen has combined the Case furniture collection vanity units with a new type of siphon, no space is wasted on a siphon cut-out in the drawer – a genuine innovation.

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TWYFORD MIDDLE EAST OFFICE     

P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : tapman@emirates.net.ae Website : www.tapsmore.com

www.twyfordbathrooms.com

Bathroom trends: Alape

Alape be yourself FROM THE IDEA TO THE FORM Alape has been working successfully for many years with three award-winning partners who are active internationally in design and architecture. In this way, Alape guarantees a consciously uniform design language, the high quality of which is subordinate to the architecture of the room.

PERFECTION KNOWS NO COMPROMISES Quality is a continuous process. From the selection of materials through the form language to production, Alape lives a culture of the highest standards. The Alape quality mark guarantees this claim.

TRADITIONAL CRAFTSMANSHIP AT ITS HIGHEST LEVEL As a company with strong regional roots, Alape has two production sites in Goslar/Germany where a workforce of approx. 200 forms the basis of the company’s global success. The production of components is achieved through the interplay between highly qualified engineers and high-tech specialists with a high degree of manual production.

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OVER 100 YEARS OF INNOVATION AND QUALITY Alape has been synonymous with quality solutions in the sanitary area since 1896. Such classics as the sink basin, the world’s first built-in basin and the first bathroom cabinet-washtable combination were invented by this tradition-steeped company. In this way, Alape also had a decisive influence on the development of the bathroom.

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Bathroom trends: Koralle

Koralle myDay

a Variety of Options

New complete showering area from Koralle • Design with flair • High end purist styling • Premiere of profile-mounted handle • Harmonizes with Keramag’s complete bathroom series of the same name • Stable, durable design • Very good splash water protection • Easy to clean with completely smooth surfaces • Up to ten versions and sizes adjustable for every floor layout • Sliding doors series “myDay Comfort” for standard compliant barrier-free bathrooms • Designer shower tubs in three models and three sizes

The series “myDay Comfort” is available for barrier-free bathrooms and even offers – as here with the corner shower – sufficient space for wheelchair users.

Top design quality and functionality as well as a wide range of models characterize the new “myDay” complete showering areas with partitions and trays which Koralle first presented at the ISH 2011 in Frankfurt. Starting the day with a shower makes your day! Everything needs to be perfect from the shower tray to the shower partition.

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Emotional appeal is the first crucial factor. A key feature of the series in the medium price segment is attractive, purist design. Minimalist form language ensures a timeless, sophisticated and naturally elegant design that is understated for the viewer and yet communicates high value. The secret is the 50-cm door handle, for the first time mounted on the profile and making the series unmistakable and a new trend for elegant

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styling. Thanks to the understated design, the shower partitions can be combined with many ceramic styles from different brand manufacturers.

The characteristic shape of the shower tray is repeated in the complete bathroom series of the same name by the company’s affiliate, Keramag: the gentle flow of the bathtub rim and wide, chrome-edged drainage cap are clear visual links to the washstands, bathtubs and

furniture from the “myDay” bathroom range by Keramag.

The functionality of the shower partitions is influenced by a high degree of stability provided for by the aluminium profile and 6 mm strong toughened safety glass.

This not only guarantees maximum safety but also a long life span. Additionally, the swinging doors which are wide-opening inside and outside, via a lift-drop

“myDay Comfort” – here as a niche solution – enables spacious show-ering area to be designed for standard conformant barrier-free bath-rooms.

mechanism raising the door when opening and lowering when closing. Especially for floor-level installation, this makes opening comfortable and gives easy access. Included in the supply scope and also the anti-splash strip that can be retrofitted, even laterally fitted massaging showers can be installed without causing floods in the bathroom.

Due to the totally smooth surfaces, the shower partition

is especially easy to keep clean. This feature can even be improved with the optional surface treatment GlasPlus which allows the water to roll off. “myDay” is available in up to ten versions and ten sizes. The wide-ranging programme, which is adequate for corner and quarter-circle shower to niche solutions as well as swinging doors for bathtub combinations and mounted elements as

The “myDay” corner shower with double swinging doors and partition is the ideal partner for the complete bathroom programme of the same name from Keramag.

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Bathroom trends: Koralle

Even a bathtub shower partition is included in the extensive “myDay” complete programme. Photo: Koralle Sanitärprodukte GmbH

well as various additional profiles, offers a high degree of flexibility and adaptability to any floor geometry. It is therefore possible to meet individual consumer requirements. The standard height of 2,000 mm especially provides for installation in the currently popular extremely flat bathtubs or floor-level showering areas. The sanitary professional will appreciate the fast and simple assembly.

This is especially possible by means of continuous width adjustment of up to 20 mm in the wall profile as well as pre-fitted fixed elements and doors and by positioning in the opened and closed mode.

inwards for easier cleaning.

If the bolt is positioned downwards, the elements connect with each other and can move one another.

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The confident design of the “myDay” shower partition also cuts an elegant figure in the niche. Photo: Koralle Sanitärprodukte GmbH

Due to the flowing style and characteristic drainage caps and striking designer shower trays from this series are 45 mm deep and have a tub rim of 8 mm. They are available in three versions and up to three sizes.

According to the manufacturer, the new shower partition range will be extended by sliding doors as well as a folding door solution and a bathtub mounted sliding door in September.

For barrier-free showering concepts, in accordance with DIN 18040, the “myDay Comfort” series is available with generous showering areas and wide-opening sliding doors. This even makes it possible to design wheelchair accessible corner showers of up to 1,500 x 1,500 mm and niches up to 1,800 mm. For low-noise opening and closing sliding doors, the manufacturer has developed a practical solution that reveals added value whenever cleaned: on the back fillet of the moveable door element, there is an interlocking device. When the bolt is positioned upwards, the door elements slide gently over each other and can be tilted

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The corner shower with two swinging doors offers especially wide access.

Photo: Koralle Sanitärprodukte GmbH

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Another shower partition in combination with the bathtub is among the extensive new complete “myDay” programme.

Bathroom trends: AntonioLupi

antoniolupi PIPA-WASHBASIN design by Carlo Colombo

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Stone

, the natural element par excellence, is a synonymous of the eternity and the greatness of nature. antoniolupi consolidates its project to define a more intimist and more sensory line by means of actual elements that stimulate primary feelings, connected to the real and primitive structures of things like washing oneself in a basin that time naturally excavated in the rock: Pipa washbasin was created.

Pipa is the standing washbasin made of Carrara marble and is designed to stay in the middle of the room with standing taps and fittings. It was drawn

by Carlo Colombo and is a statuesque monolith with an irregular form. Marble is the element uniting the other new elements too, Blokko and Solidea, this designer has drawn in 2010 for antoniolupi.

Pipa, if you see it frontally, amazes us for its “overturned L� shape that seems it aims at beguiling the force of gravity; on the contrary this washbasin, thanks to the material it is made of, becomes stable and elegantly sophisticated. Sizes: width 72 by 43 of depth and 85 of height.

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Bathroom trends: FIR ITALIA

Dynamica

An icon of our times The new bathroom collection Dynamica of FIR ITALIA expresses round and balanced shapes FIR ITALIA presents Dynamica, the new bathroom collection designed by Francesco Lucchese, conceived deliberately dynamic and expressing a path having minimalism as its starting point and maximalism as its end point.

A collection created by the will of the company to develop shapes able to meet the expectations of architects, professionals and users and to contain the aesthetics of our time, providing a viable and attractive alternative

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to the square minimalism of Playone. A requirement that FIR ITALIA along with Lucchese Design office has been able to develop by means of a concept focused on reassuring, round, full, and elliptical shapes, which convey a sculptural “softness”.

“The current period – says Francesco Lucchese – leads us towards round objects, with important but also discrete features that are easily recognizable and understandable. Consistent with this, Dynamica expresses a maximalist design, follows the minimal and goes beyond it by turning towards full elements, which are not seeking decoration at all costs: base, spout and handle

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are important and round in order to star with balance”.

As a result, shapes easy to read, emerging in many fields and situations; just think of the rounded volumes of Rey Kawakubo both in fashion and design and of the work of Frank O. Gehry and Edward Souto de Moura in architecture.

“The body of the mixer – goes on Lucchese – emerges from the plane through an element that is square but also softened on the corners by means of a major rounding, which prepares the soft and delicate shapes characterizing it. Going further, the body leans forward towards the user, almost as if it

wanted to propose itself, by following and accompanying the flow of water, thereby strengthening its role”.

After the certificates of recognition Playone has got, “a brand in the brand”, the collaboration between FIR ITALIA and Lucchese Design office, is renewed thanks to Dynamica; a collection that, due to its shapes and meanings, is an icon of our times. Its smooth curves express movement and concreteness. By interpreting the pay-off “Nothing will change unless you move”, Dynamica goes beyond the design concept to embrace those of vital flow and energy: a real anthem to the initiative, creativity and dynamism.

The designer Francesco Lucchese “Look at the past to draw on the present with ideas that look at the future�; this is the design philosophy of Francesco Lucchese that takes example from history as for trends and needs of tomorrow, by developing plans for a business strategy.

His design work covers a wide range of products and qualifies through the collaboration with leading companies, including FIR ITALIA.

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Bathroom trends: Fantini 1

FANTINI MILANO

design by Franco Sargiani The object is characterised by distinguishing features, with graphic sign realized by cylindrical lever and body, cut by a sheet.

1. Milano showerhead thermostatic built-in shower mixer, with 2 out-lets and handshower finishing chrome 2. built in single lever bathtub mixer, with diverter, togheter with waterfall bath-tub finishing chrome 3. Wall-mounted single lever bathub mixer on free standing floor connection, with handshower finishing chrome 4. Single lever washbasin mixer finishing chrome 5. Single lever washbasin mixer Large finishing chrome

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Bathroom trends: Hewi

HEWI

Comfort to care

Innovative System Solutions for Generations

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At HEWI accessible solutions from Comfort to Care are not mere features of a special range.

Bad Arolsen. The progressive demographic change and the resulting changing society give rise to new needs and therefore supply new impetus for the development of products and communication offers. The effect of DIN 18040 on the design of accessibility, also takes into account the aspect of an ageing population, including both the disabled and older persons. In order to satisfy the new requirements, products and systems are needed, which allow usability by large sections of society, regardless of which generation they are in.

HEWI incorporates functional aspects, aesthetics, design and

emotionalism in equal amounts in its product development.

Continuous, clear systems integrate in the architecture of the different areas of use: Home, Home Care, Public and Professional Care. At HEWI accessible solutions from Comfort to Care are not mere features of a special range. Each system includes classic sanitary accessories, convenient comfort elements and accessibility products.

Intelligent system solutions for accessible design are also shown in the “Comfort to Care” brochure. Articles contributed by experts in architecture, business, science and practice provide in-depth information.

HEWI dialogue forum: Demographic change and socio-cultural sustainability The importance of the new DIN 18040 and the effect of demographic change are not only picked up in the product presentations, but are also discussed in the HEWI dialogue forum. Experts from business, bathroom design and architecture will present informative concepts and interesting aspects on the topic of “demographic change and socio-cultural sustainability”.

Facts about demographic change Prof. Bernd Raffelhüschen

presents facts about the topic of “Demographic change: What was. What is. What’s coming.” In his talk he graphically describes how the demographic change gives rise to action constraints.

As a consequence of the falling birth rates, the longstanding “generation pact” is becoming shaky. The conclusion of Prof.

Bernd Raffelhüschen, therefore sounds rather ironic: “State pensions are safe – at a far lower level than you now think.”

Generation-independent bath design As an interior designer, Andrea Stark will report from practice on the topic of “bathroom design for generations”.

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Bathroom trends: Hewi The increasing importance of bathrooms is clearly seen in the growing standards set for the room itself. Andrea Stark informs and inspires, explaining how integrated bathroom design shifts the focus onto people and their individual needs. She graphically illustrates how a clever design enables the bathroom to develop for all eventualities.

Potential of DIN 18040 Prof. Dr. Gerhard Loeschcke talks about “DIN 18040 – Impetus for sustainable building”. He will show the creative potential contained in the new regulations for accessible design.

Prof. Dr. Gerhard Loeschcke holds the only German chair for “accessible building” at Karlsruhe University. As the author of numerous publications and Chairman of the DIN 18040 committee, he is the expert on the new standard.

Feel-good architecture for all Eckhard Feddersen explains the topic by focusing on “Architecture for all”. Convenience & comfort, safety and individuality – these qualities are decisive in determining whether a place becomes a home or not. People requiring care are especially dependent on an environment that satisfies their needs.

Eckhard Feddersen shows how a well thought through and sophisticated design in line with the universal design principles compensate for the constraints associated with age and make everyday life easier. He wants to stimulate architecture for all, instead of specific solutions for the individual.

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ARIMA - Overflowing emotion.

The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal速 ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.

GLASS IDROMASSAGGIO MIDDLE EAST OFFICE P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Email : tapman@emirates.net.ae

Fax No. : 00971 4 3250490 Website : www.tapsmore.com

www.glassidromassaggio.com

Bathroom trends: Kaldewei

Kaldewei

Style icons at the ISH 2011 The elegant new aesthetics of a stylish bathing culture Kaldewei’s new brand presence invites you to dip into a sensuous premium world of experience The modern bathroom is increasingly becoming an exclusive prestige object, the interior architecture of which progresses to become the expression of a new aesthetic.

As the trailblazer of new designs, Kaldewei is constantly setting new standards in this area. At the ISH 2011 in Frankfurt, the world’s leading trade fair for The Bathroom Experience, Building, Energy, Air-conditioning Technology and Renewable Energies, the European market leader for baths and shower trays will be presenting the innovations and highlights in its elegant worlds of baths, showers and whirl baths. The company also reveals its creativity and stylishness in the redesign of its trade fair appearance.

Its products bring luxury, sophistication and elegance into the bathroom, and its new brand presence impressively underscores Kaldewei’s position as a pioneer and style icon.

Walk-in gem as a sensuous metaphor Just as the bathroom is the only true haven of peace in the midst of a world that is defined by rushing and clock-watching, visitors to Kaldewei’s trade fair stand – the exterior of which is based on an understated white cuboid – will be able to dip into a sensuous premium world of experience. The company will be presenting its products and style worlds on over 550

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m². Vertical and horizontal cut-outs in the cuboid structure draw out its secrets and provide insights – as if into the elegant interior of an agate.

The gemstone as a metaphor indicates the core competence: the process of refinement, not only in the production of Kaldewei 3.5-mm steel enamel itself, but also in the symbiosis of user-friendly functionality and the most discerning design – far from any fastchanging fads and fashions.

Elegant style icons in the bathroom as a place of experience Visitors to Kaldewei at the ISH will be able to experience every facet of this new quality in everyday life, which is defined by exclusivity and luxuriousness. Close to the entrance are two vertical semiopen cut-outs with views of the two trade fair highlights: the Asymmetric Duo bath plays

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Kaldewei’s trade fair stand – lounge The eye-catcher of the trade fair stand is a dramatically-illuminated wave-like sculpture in the central lounge area. This is both the meeting place and centre, the sculpture the proverbial starting substance. The story: steel and glass are turned into the highest quality enamel, and at Kaldewei into exclusive style worlds – “discreet opulence”, “noble minimalism” and “organic future” – which are grouped around the lounge in themed and product niches.

cleverly with the principle of imbalance, as this is where timeless aesthetic design language meets comfortable functionality with a bath rim that is wider on one side. It can be used as a seat or storage shelf, but also for the individual positioning of fittings. No less impressive: the multiple awardwinning floor-level Conoflat shower tray – and now in 12 new dimensions to offer an even greater range of models.

Hologram projections appear from time to time, adding something mysterious and mystical to these highlights.

The interior also keeps what it promises, and translates the claim to design and

maximum comfort into a spatial experience. High quality materials and surfaces, warm colours, silver and gold are there to delight the visitor. In this sensuous setting Kaldewei presents a further highlight in its new Superplan Plus, which appeals for its elegant lines and one particular characteristic design component: the flushfitting enamelled outflow cover blends seamlessly with the stylish overall look - and the floor-level shower sets impressive standards. Another innovation: the development of the elegant Coordinated Colours Collection to include the Conoduo and Ellipso Duo Oval free standing baths.

The eye-catcher of the trade fair stand is a dramaticallyilluminated wave-like sculpture in the central lounge area.

Kaldewei Conoflat Kaldewei sets optical standards with the floor-level shower Conoflat (product designed by Sottsass Associati). The ultra flat model is integrated in the bathroom architecture almost without a threshold, and has not only received the interior innovation award 2011, but also the highly-covered Best of Best 2011. In addition to classic white and elegant black, Conoflat is now also available in new colours that match current tile and material trends – the Coordinated Colours.

Discerning style worlds meet elegant design worlds The eye-catcher of the trade fair stand is a dramaticallyilluminated wave-like sculpture in the central lounge area.

This is both the meeting place and centre, the sculpture the proverbial starting substance.

The story: steel and glass are turned into the highest quality enamel, and at Kaldewei into exclusive style worlds – “discreet opulence”, “noble minimalism” and “sensitive future” – which are grouped around the lounge in themed and product niches. This gives the visitor a 360° panoramic view of all the innovations and

highlights. Glass and steel elements create associations between the visual and the content, and provide the setting for the products. Thus, for instance, the Asymmetric Duo presents itself as a new icon on an apparently floating plinth made of underlit cullet. A charming play between references, because legendary style icons such as Marlene Dietrich provided the inspiration for elegance and sensuousness.

And just as the gloss of these trailblazing stars rubs off onto others, so do Kaldewei’s products develop their effects.

The icons of style turn the customer into a style icon.

Kaldewei Relax Lounger In anthracite, beige, crimson or chocolate, Kaldewei’s Relax Lounger is perfect for achieving an individual room design, and creates an ambience that is both homely and stylish. This exceptional combination of intelligent functionality and maximum design quality also appealed to the jury of the renowned iF International Forum Design, which recently awarded the Relax Lounger the iF product design award 2011.

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Bathroom trends: KOS

KOS

ISH 2011

LOOP - a multi-functional high-tech and high-performance shower stall with the appeal of international design; GEO 170X70 FREESTANDING - a sculptural, comfortable bathtub, whose lines are soft on the inner side and rigorous on the outside.

MORPHING, a sophisticated and innovative bathroom collection combining tradition with contemporary aesthetics, has already won important recognition and awards internationally.

This line represents the metamorphosis of a bathroom evolving through a strategic production process, using few moulds.

Morphing allows for a wide range of models, offering multiple formal and spatial solutions for both private and contract use.

Once again Kos reaffirms itself as an icon of elegance and of international design.

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At ISH 2011, Kos proudly presents its MORPHING Collection, as well as two new projects which combine design and functionality with limited dimensions

MORPHING collection design by Ludovica+Roberto Palomba MORPHING, the collection ‘with a difference’.

It lends itself to being shaped, modelled and fused with the tastes and innermost needs of contemporary living – private or contract – worldwide.

Beyond ‘sartorial design’, ‘beyond projects that are functional to the centimetre’, MORPHING experiments with the formal limitations of classic bathroom types, generating innovative and design-oriented shaping.

Sculptural and sophisticated, surprisingly ‘familiar’ – yet totally innovative – MORPHING embodies a blend of tradition and contemporary aesthetics, new materials, and echoes of classic styles.

MORPHING results from the partnership of archetypical forms (impressed in the

memory of every one of us), with innovative aesthetics. It represents the metamorphosis of the bathroom-to-be: owing to a strategic manufacturing project, based on the use of few moulds, MORPHING enables multiple formal and spatial solutions, and offers a vast range of models.

Bath tubs, wash basins, cabinets, complements and accessories. Delivering design and sculptural aesthetics to any bathroom ambience, through the reduced dimensions of the collection’s elements: unprecedented forms and details, for pure day-to-day enjoyment.

The MORPHING collection, developed in concert with the Cristalplant® brand, explores and enhances the transforming aesthetics of this innovative and contemporary material, ever more the star on the stage of bathroom design.

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Bathroom trends: KOS LOOP by Kos design by Ludovica+Roberto Palomba LOOP is an innovative multifunction shower stall. Of simple lines – easy to use and to assemble – it combines great comfort with good design. Generated by two self-supporting panels of tempered glass and technopolymer, LOOP features an extremely compact and robust structure of limited dimensions.

Introducing an innovative hinge system, for a door opening that is highly steam proof and waterproof, this product has clean, linear aesthetics. LOOP has rounded corners for an optimal use of space. This project adapts perfectly to any bathroom ambience, private or contract.

The capacitive keypad, flush with the panels, enables the control of idrocolore®, Turkish bath, essence diffuser and radio system. A blade of light impressed in the material panel diffuses an infinite alternation of colour tones, illuminating water and steam alike.

LOOP combines contemporary aesthetics and high technology within limited dimensions.

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GEO 170X70 FREESTANDING BATHTUB design by Ludovica+Roberto Palomba GEO 170x70 FREESTANDING is a sculptural bathtub.

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Monolithic and important, with its rigorous and sensuous lines GEO 170x70 FREESTANDING has very limited dimensions and adapts perfectly to ambiences of any size.

The compact outer shell blends in with the soft curves of the inner shell – generating a form that is at once essential and sophisticated – heightening the geometric appeal of this project. Slightly raised with respect to its support, GEO 170x70 FREESTANDING is a pure form suspended in space.

Through a sophisticated engineering solution – the hallmark of all ‘Kos’ products – the technical elements have been concealed between the bathtub’s two shells, so that even the freestanding model can be equipped with the idrocolore® and blower systems.

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The most innovative design starts with a designer’s vision.

Exhibitors at INDEX understand that great design is much more than simply assembling, arranging or editing, it is something that is felt!

Showcasing products and services that range from traditional to quirky, opulent to minimalist, exhibitors at INDEX provide all the creativity and inspiration needed for the next upcoming project.

To become an exhibitor email us at kitchenbathroom@indexexhibition.com, call us on +971 (0)4 438 0355 or visit our website www.indexexhibition.com

WHERE INSPIR ATION THRIVES

22 - 25 October 2011 | Halls 1, 2, 3, 4, 5, 6, 7 and 8, Rashid Hall, Maktoum Hall | Dubai World Trade Centre, UAE

Bathroom trends: Jacuzzi

Jacuzzi water that moves you

JACUZZI® MIDDLE EAST PRESENTS THE AQUASOUL: ALL-ROUND WELLNESS Jacuzzi® makes two new AQUASOUL models available: Lounge and Extra, two different ways of interpreting well-being and relaxation, both signed by the designer Carlo Urbinati.

The bathroom as a privileged place to escape to, where you can dedicate time to pampering yourself. Jacuzzi has focused on personal rituals and attitudes in its research and development

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for Aquasoul, and the result is a tool that leads you to the essence of the use of water and of its beneficial properties.

Top: traditional hydromassage, Aquasystem, remote control, sanitizing system, spot light, heater

The new Aquasoul models, just like the whole range, are available in the following versions: Friendly: traditional hydromassage, remote control, sanitizing system Base: traditional hydromassage, Aquasystem, remote control, sanitizing system

In addition to the traditional hydro-massage, the Aquasoul baths can also be fitted with the revolutionary Aquasystem that adds four pre-set cycles to the traditional hydromassage, namely SILENCE, BREATH, RENEW and DREAM. Four different emotions that break down barriers and give

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the hydro-massage a more natural appeal, allowing you to experience the pure essence of water while revitalising and energising your body: •

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Silence offers a restful movement and a relaxing sound while ensuring excellent technical performances against very low noise emissions: the proof that wellness is silent Breath relaxes the mind and dissolves tensions

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while your breath tunes in with the slow and progressive rhythm of the flowing water that envelops your entire body in a continuous, rhythmical movement Renew is a vigorous and energising hydromassage that helps your muscles recover elasticity and tonicity Dream is a blend of gentle and toning qualities that combine the delicate touch of water with the energising properties of a toning hydro-massage

Aquasoul is the simple and intelligent design that eliminates any hindrance to easy use: the pre-set cycles can be started using a handy, intuitive and easy to use remote control that has just four keys that turn on the programmes that are visible on the screen.

Your journey through wellness

becomes even deeper thanks to the rounded lines that make it possible to reduce the exterior size while creating a large inner space to soak, close your eyes and relax in.

The range is available in two new models and sizes, Aquasoul Lounge 180x80 with a single hydro-massage seat and Aquasoul Extra 190x150 that seats three adults, each of which has a soft, comfortable and ergonomic Technogel headrest.

Simple shapes, clean yet reassuringly soft lines, inspired by the cast iron bathtubs of bygone days: these are the features of Aquasoul Lounge, that grants nothing to useless frills and embellishments. A bathtub designed to last.

Aquasoul Extra is cosy, ergonomic, generous for utmost inner space

exploitation: the new JacuzziÂŽ iconic product in the world. It has a lighter appearance thanks to the almost suspended J-panels that lift the bath off the ground for an intimate and private cocooning experience.

A bathtub that soaks you in a deep and enveloping bathing experience. It also has a new minimalist diverter switch for very clean lines along the bath deck. The diverter offers two setting options: single seat (four rotating back jets, two designer jets along the sides and the foot jets are turned on simultaneously) and side-by-side seats (the pair of three rotating back jets are turned on together with the two designer jets along the sides and the pair of two rotating foot jets). It is available in the built-in and free-standing versions.

Both models come with a led spot light that surrounds them in an aura of magic.

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Bathroom accessories: Kludi

KLUDI RAK PARAGON features a Joystick in the bathroom More and more people wish to avail of the convenience of a joystick as an operating element for modern water management in the bathroom. Kludi RAK has therefore supplemented the successful PARAGON range of fittings to meet this demand.

Resembling nature in form and function, this range relies on a new expressive highlight.

In keeping with the times, extravagant and oozing with confidence, the new PARAGON washbasin mixer with joystick lever shows what it’s capable of: joystick cartridge technology for precise control of water volume and temperature.

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Following the natural course taken by water, the spout allows water to flow as if from a natural spring using only up to 8 liters of water a minute.

Enabling savings without any compromises in terms of comfort or modern design.

The minimalist lever design which picks up on the organically-rounded shape of the fittings carcass sets some expressive contrasts in modern bathrooms. Product designers at Kludi RAK have once again succeeded in expertly combining future-oriented design and ecological demands.

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Bathroom accessories: Huber

HUBER DADO A game which ingeniously combines simple and rigid shapes, with rounded profiles, a unique solution where the spout, lever and body find a balance between essential lines and the harmony of curved lines.

A new design born from the fusion of minimalism is characterized by the intersection of traditional drums, more minimalist shape, made from rectangular and flat surfaces.

DADO, the new Huber Collection, offers a complete program for the bathroom area which ranges from three versions of basin mixer with different heights, bath and shower set with both single lever and thermostatic mixer.

The finish is polished chrome.

Shape and function serving water.

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A new design born from the fusion of minimalism is characterized by the intersection of traditional drums, more minimalist shape, made from rectangular and flat surfaces.

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Bathroom accessories: Schell

New contact-free

WC electronics and new design control panels

by Schell

Wider choice, more functionality, ultimate hygiene In public and commercial WC facilities, hygiene is always first and foremost – to protect against bacteria and germs. In addition, lasting cleanliness makes a major contribution towards ensuring users do not wreak havoc in the facilities. Advantages can be gained by using product solutions that combine elegant design with modern hygiene requirements. As part of the ISH 2011, fittings manufacturer Schell is presenting a full series of innovations, that have been developed with these aspects in mind. A sensor-controlled WC electronic system for the concealed “Compact II” flush valve and innovative design control panels for WCs and urinals join the ranks of the existing product range. Alongside an electronic actuator for WC flushing cisterns, these innovations round off the flush technology range by Schell.

New and robust stainless steel “Edition” WC operating panels are an elegant solution for contact-free flushing.

Precise user detection is guaranteed

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It doesn‘t matter whether you are looking for electronic, mains, battery or manually operated systems, the fittings specialist from Olpe can fulfil almost all applications and requests with its WC and urinal flush systems. The new WC electronics "Edition" controls flushes contact-free with reliable user detection as well as safeguarding functionality. Schell offers these WC electronics in two designs: as a version with fully-automatic flush actuation via room monitoring and triggering by a hand approaching in close range and as a version with an additional manual actuation in

A highlight for the WC flushing cistern: Contact-free use and the possibility for manual operation via selfexplanatory touch-tronic icons combine in a new operation panel – meet the “Ambition Eco” by Schell.

the event of a power failure.

For flush actuation with an approaching hand, a distance of five centimetres between the hand and sensor window suffices to activate the flush.

This actuation mode blocks the fully automatic system, a second flush using the approaching-hand method is always possible, e.g. after cleaning the WC bowl.

The contact-free and robust WC electronic system "Edition" is also suitable for unattended sanitary rooms. It scores points with an adjustable range for monitoring (fully-automatic flush) with a preset flush capacity from 3 to 9 litres and a 24-hour stagnation flush.

The sensor system is concealed by a cover made of stainless steel. And if it is not possible to provide power for the 100 to 240 V power pack, the "Edition" for WC is available as a 9V-battery version.

The real-glass front panels made of white or black tempered single-pane safety glass convince in terms of design and economy. These versions pursue the trend for representative flush actuation systems made of glass and all compliment the concealed "Compact II" flush valve: There

is the glass control panel "Edition" only measuring 153.5 x 124 mm as the electronic flush actuation for the urinal and as a manual flush actuation for the WC and for the urinal, the flush is manually actuated by pressing an easily depressed brass button with high-gloss chrome for the single flush.

The export markets will be the main beneficiaries from two additional new developments from Schell: With immediate effect, the "Edition" and "Edition Eco" controls are available with the mechanical concealed "Compact II" flush valve as a low-pressure version for pressures from 0.8 bar. You can choose from the control panels being made of topquality white or chrome-plated plastic or of stainless steel.

Further to this, the high-gloss chrome-plated "Edition" control panel for shallow concealed installation depths (minimum 100 mm) is available for the "Compact II" roughing-in set.

WC electronic fitting for concealed cisterns Schell is now also offering maximum hygiene and contact-free convenience for its concealed WC flushing cisterns in representative

“Compact II” flush valve, made of black or white tempered single-pane safety glass and highquality all-metal button for the single flush.

The new WC electronics "Edition" controls flushes contact-free with reliable user detection as well as safeguarding functionality application areas such as hotels: The WC flushing cisterns’ assembly modules for wet or dry construction are equipped with the elegant "Ambition Eco" WC electronics.

This design control panel from Schell offers the water-saving dual flush with a 230V power supply. An intelligent user guidance system is concealed by the framed tempered singlepane safety glass available in black and white. Selfexplanatory touch-tronic icons for the economy and standard flush light up and start to

flash thus indicating the fact that a user has been detected.

Fast flashing icons indicate the detected end of usage. The automatic flush is actuated after four seconds. In addition, the user can flush manually once after the automatic flush has been actuated, by lightly touching the illuminated icon on the glass surface and this second flush can be stopped prematurely by touching the panel again The 240V power supply with insulation class IP 20 is installed in a flushmounted socket sideways in a wall or in a suspended ceiling.

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Interview: Achim Pohl for Ideal Standard

Achim Pohl & Thomas Fiegl

Designers, Artefakt

on all matters concerning product development. One of Artefakt’s focus areas is to create products in the area of wellness and beauty, as well as new technologies such as water and energy saving products, safety enhancements, and digitally intelligent platforms.

Achim Pohl, born in 1960, and Tomas Fiegl, born in 1966, met while studying industrial design at Darmstadt University Of Applied Sciences. In 1989 they founded the design office “Artefakt” industriekultur”.

Through their cooperation, they have won numerous design competition awards and launched many successful products at an international level. By concentrating on their core competence in “industrial design,” the Artefakt team, which has grown to twelve people, guarantees a highlevel of technical expertise

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Artefakt has a long standing collaboration with Ideal Standard International, designing products, collections and new innovations for the company’s international brands Ideal Standard and JADO. Some ranges they have designed for the Ideal Standard brand include: Moments, Tonic, Daylight, Senses, SimplyU, ATTITUDE, Ceratherm, CeraModule and now the new CeraMix Blue, IdealRain and UltraFlat ranges.

For JADO, Artefakt created the Glance collection and now the new Neon fitting.

Artefakt is the creator of Ideal Standard International’s exciting new highly advanced technological platform and bathroom control system – e-VISION being showcased at ISH 2011.

About bathroom design for Ideal Standard International About bathroom design for Ideal Standard International Which collections have you designed for Ideal Standard?

All Ideal Standard designs that carry the ARTEFAKT signature are created by a team of people, led by my business partner Tomas Fiegl and myself. So far, we have worked with Ideal Standard on more than 90 projects over the last 10 years.

I would say our most significant collections for them are Moments, Tonic, Daylight, Active, Senses,

SimplyU, Melange, CERAplus, Attitude, Ultraflat and Slimline.

We have also created several collections for the JADO brand such as Glance.

VWhat is your favourite Ideal Standard design?

The Ideal Standard SimplyU collection. This catered directly to the different needs and tastes of consumers in a variety of ways. The collection is also linked to an on-line tool that enables consumers to mix and match different sanitary-ware, taps, and showers as well as

furniture and accessories. This helps hem envision what their bathroom could look like.

first time. It was an amazing success, and we were excited to have many fast followers.

Another collection which is a favourite is the GLANCE range, which we created for the JADO brand. This creation focused on the natural spirit and flow of water. The water flows like a waterfall through the square tap to the basin.

This design was created with a newly developed technology: the waterfall aerator and stick handle. As such, we were able to push the square trend with waterfall technique for the

What fascinates you about bathroom design?

The bathroom is one of the most intimate rooms and has to complement and respect the personality of an individual as well as his or her living space. It is also furnished with a variety of products that are installed with a long-term view. All this makes the bathroom a complex space but one that is also challenging and fascinating.

We believe that bathroom design is about building a bathroom to match the user´s lifestyle, not the other way around. At Artefakt, our philosophy is “reduce to identity”, which means that we give the products we design a specific and recognizable personality. This focuses on the needs and lifestyle of users with the aim of it becoming a beloved part of daily life. The value of the product comes from this combination of functionality and emotion.

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Interview: Achim Pohl for Ideal Standard

Are you planning to continue working in this field?

Of course! We are very passionate about this. To create a part of daily living spaces is quite an exciting thing! Based on the changing demographic society structure and the new electronic and sustainable technologies, we see enormous potential for innovation in this field.

Our work for ISI focuses on both the visible elements and those elements under the surface of the taps or ceramics. By interpreting the surface in a new way, it will allow us to improve the space significantly. We also work together with electronics companies, for example, to add an economic and ecological touch to the story.

What projects are in the pipeline?

Aside from a variety of new design series we are working on, some exciting new ideas are “hatching”. In particular, we are focused on opportunities with new technologies, as those will open up huge advantages for consumers, plumbers, architects and also facilitymanagers that are in charge of equipping large buildings with sanitary-ware. We focus on personalized design, freestyle assembly and, of course, ecological improvement with economic improvement in turn.

What inspires you for your designs?

Usually it is an inter-connection that will lead to a new creation.

For example, imagine you are sitting by a river full of unbelievably beautiful pebbles.

You hear and feel the “lively but quiet”, the “powerful but soft” water that brushed the pebbles so smooth, and you realize that no two pebbles are identical.

To distil such an emotional, natural feeling and translate that into a bathroom design is really a designer’s dream.

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Style: I see bathroom design becoming softer and more emotional while staying plain and simple. We can already see this in the Natural series of Ideal Standard SimplyU and also in the Attitude and Melange ranges.

make the story successful.

You need matching materials, technology, a manufacturer and even the right time to deliver the emotional message.

We have a pool of ideas in our minds whether it comes to technical solutions, user benefits, etc. We just wait for the right counterpart to bring the emotion and function to a specific solution.

Such a product will enrich the daily life for longer than just a mere moment.

Do you have certain materials that you prefer to use? What materials do you usually use?

It’s amazing to work with natural materials, since we can relate to them as human beings. They make it easier to bring a natural spirit and emotion across. Furthermore we are interested in materials that are environmentally friendly, and we are keen to move further in this direction.

In general, it would be silly to prefer a particular material or colour. A product takes its personality from the challenge it solves. Materials or colour help us perfect our mastery of that challenge.

What is your favourite part of bathroom design?

Sanitary-ware, furniture & accessories, taps, etc?

What I love to design are total bathroom suites: it’s fantastic to push design limits and see our products as a part of a whole concept.

I also love working with

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ceramics. It’s a natural material that has the ability to look soft or hard, emotional or pure, or even natural or synthetic.

It’s like I’m creating a work of art, a sculpture. Ceramics are the perfect material to realize your design vision.

About trends in design What do you see as the main trends in the area of bathroom design?

Please consider: Innovation: There will be more digital elements in the bathroom, and these will allow the bathroom to be more personalized to the person’s habits, to improve simple things even like cleaning.

What we really need are strong, modular systems that architects, builders, etc. can customize, use and apply to their designs and constructions.

This will all need to be realized in a wallet-friendly way so that people can afford it

Health & wellness: This will go back to basics. Consumers don’t need fancy health and over-engineered bathroom products. They primarily want to have their basic needs met in order to relax and be at the centre of their bathroom.

Convenience / comfort: With our aging population there is a lot of potential to make a link between functional and elegant design. The focus needs to be on safety, but elderly people mustn’t feel like they are handicapped.

Use of materials: I see two kinds of materials being used.

On the one hand, we’ll see hightech materials, such as soft foam, and on the other hand we’ll see more natural elements in the bathroom such as wood and glass. There will also be a great focus on environmentallyfriendly materials.

Non-residential: Non-residential building projects are putting a greater emphasis on designer products, so we hope to see the business grow in that sector.

Trade: We do need to make the lives of architects and builders easier when launching modular products. We need

central control (temperature, pressure, etc.). That will save water, energy and allow for preventive damage control.

new technologies, such as app-videos, web-configurators, etc. to support plumbers and architects in their planning and to make it easier to understand how to install our products.

Do you feel that there is an increased focus on eco-friendly design? And are consumers willing to pay more for this?

Consumers are increasingly more willing to pay more for environmentally-friendly bathroom products. The short term driver for that trend is their conscience (consumers want to help the environment, the planet) but the long term reason will be the cost. After 15 years, their bathrooms will have paid for themselves.

How do you think bathroom manufacturers can contribute to water savings – is it in the product design? Will all taps soon have integrated features to save water?

Yes, but only if consumers get as much comfort as they did before. They are open to new water saving technologies, but the quality of their bathroom solutions has to be maintained.

How has the market changed following the economic recession? What do you see as the biggest difference? What is the biggest challenge?

I don’t see any enormous longterm changes. What we did notice was a credit problem. For the first time ever, we stopped developing new ranges and investments also slowed down.

But for now the market and orders have increased to levels above the pre-recession ones.

What do you think will be the next big thing in the bathroom?

The design trend will go towards a more emotional style. But the next big thing will be green technology in the bathroom. With intelligent water data, we can make big economical and environmental changes. We will not only be able to set our preferences in our homes while also saving water, energy and money, but also in non-residential building where the facility manager/ concierge can control the water system record the data and optimize the pre-adjustment via

How do you see the future of colours in the bathroom? Is there a trend towards certain colours?

The new colour is white— mainly high gloss white in combination with natural materials like wood and glass.

Consumers are looking for clean, simple bathrooms with a natural accent of emotion and feeling. Alternatively, there can be some colour, but it is more likely to be a highlight, an accent colour.

Do you think that with the evolution towards transparency of showering space, showers will be simply integrated into the bedroom for example? Is that a growing trend?

For the mid-priced market I don’t think there will be an evolution in that direction, although we may see the trend develop further in the next 10-15 years. For the premium market, this will be an upcoming trend.

However, I believe that this will be restricted to bathroom elements such as the shower, bathtub and wash basin. The toilet will remain a separate room. On the other hand, we see another trend again that is to hide the showering area by masking it, so that it’s a hidden and private area.

What about the integration of digital equipment in the bathroom? Do you see this trend pushing through further?

Digital equipment in the bathroom can become a real trend in private homes and in the non-residential areas.

Thanks to the opportunities to check and control the central water regulation, the facility manager/concierge is able to tune the water regulation optimally, to check the systems for damage prevention or bring it in line to the green supply systems (solar cells, etc). The

user in turn is able to preset his or her very individual setting.

That will generate dramatic ecological and environmental advantages. Furthermore, the comfort could be raised significantly. Imagine yourself presetting the light in your bathroom and the temperature and volume of your water when taking a bath. People are getting used to using a timer and a remote control in the bathroom.

Other?

We can see more customized and flexible products for the up-market customer.

Tips for consumers What should people look out for when they are choosing a new bathroom?

The most important thing is to buy products that you will love for longer than a couple of months. You have to ask yourself: Do they match my lifestyle? Will they grow as I do?

What kind of tips would you give regarding furniture, storage?

Choose storage options that you can personalize. Flexible, intelligent systems with changeable inlays so that again, your bathroom grows with you.

What kind of tips could you give regarding safety & comfort in the bathroom?

Coordinate your choice in bathroom products with your lifestyle and age. If you have small children, make sure your bathroom is adequately safe.

Older people need to look out for bathroom solutions that will provide them with enough support. The main idea is to find products that have the right design-function ratio: they have to look great, but they have to be functional too!

Do you have tips to help people save water?

1. Think of water as flowing gold!

2. Invest in future technologies... that means market research: “Which company can offer me the best water saving technologies?”

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Brand overview: Arte Casa

Arte Casa

feel the difference Arte Casa Features the globe’s most distinguished and extensive range of opulent modern designer bathroom creations, furnishings and fixing. Renowned for the uniqueness and superior quality of its products, Arte Casa utilized the creativity of its various prestigious suppliers. These refined brands were carefully selected for their globally recognized distinction, eminence and time honored traditions.

The contemporary forms

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and functions of these products convey elegant artistic designs at the same time as revolutionary advanced technologies.

Arte Casa’s products can be found in the most prestigious edifices in the United Arab Emirates.

These inspiring designs have been used in palaces, 5 star hotels, and Luxury villas, first class apartment and lavish commercial and industrial development.

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These ascribed creations stand out with their sophisticated fabrications, Classic designs and endless variety of forms and colors. Arte Casa’s product range is extensive and goes far beyond the paged of this cataog; they promote the world’s finest sanitary wares, bathtubs, whirlpools, spas, fixtures, bathroom accessories, Ceramic tiles, antique marbles and mosaic tiles.

Arte Casa is dedicated to the world’ most beautiful and innovative luxury bath rooms.

The company’s objective is to professionally offer first class products at sensible prices, stylish modern designs and consistent with quality and comfort. In order to ensure consistent satisfaction, Arte Casa is always available for after Sales services to their valued customers and retailers.

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Lighting 2011 Hottest Trends

The

Hottest 2011 Lighting Trends Lighting is one of the most essential aspects in home decorating. Lighting can give the illusion of space and depth, as well as comfort and emphasis if done properly. It draws the eye and can also be used to distract it. When done correctly, lighting can make a room look absolutely magnificent.

Let’s take a look at some of the top lighting trends for the current 2011 year:

Natural Light It is no surprise that natural light is becoming a more popular trend in home interiors.

It’s part of the green decorating trend that people are obsessing about nowadays. It is also a very smart alternative as it is cost effective and provides both heat and light. It also features a nice warm glow that most people find very pleasing. Natural light is being incorporated through the use of large window placements.

Chandelier Chandeliers that are actually lamps and not ceiling lights or typical chandeliers are very much hot right now. They are not capable of being the focal point of the lighting system, but they can very well play with the vertical space and accent

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a room amazingly. The small chandeliers can be literally introduced in any room.

Track Lights Track lights have always been a trendy choice. The reason for this is the flexibility offered to brighten up varied areas. There is definitely an increase of popularity this year as well. The admired style this year would be hidden track lights were lighting fixture would stand independent and the track of the light would be hidden.

Natural Style with Metal When you are out shopping for the perfect design for your lamp, look for decorative touches that resemble nature and construction material that is natural. You should also look for metallic accents. Metal has become a very hot decorating item in the last few years and it will definitely continue to for a while. Metallic accents are a wonderful way to embrace this trend without going overboard. These fixtures give off a classic appeal and at the same time look contemporary.

In addition to lighting fixtures, lamp shades that are shaped like flowers, leave, petals and other whimsical elements are very much in style right now.

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Chandelier by Catellan Italia

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Lighting 2011 Title Hottest Trends

Pendant Lighting This is a very popular trend. It is adopted as a way of making ceiling lights a focal point in any room throughout the household. Generally, these are used in the kitchens and are situated over a dining table, although the size of the room and the height of the ceiling are contributing factors when deciding where your pendant lighting should be placed.

Dimmable Lights These lights are ideal for accent lighting and are eco friendly as well as economically efficient.

They are available in a wide variety of types, designs and styles; hence they give you the exceptional opportunity to introduce them in different parts of your home.

Sconce Lighting Fixtures Scones are literally ruling the lighting trend this year. These lights give you the opportunity to play with the lighting effect and the space. The varied designs from which you can select are vintage, retro, contemporary and traditional.

Pendadant lighting by Catellan Italia

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Luminara

Organic LEDs & LEDs OLED displays can be thinner and lighter than liquid crystal displays and work well in low ambient light conditions.

An OLDED screen can achieve a higher contrast ration than a standard LCD. This technology can provide for maximum energy efficiency because it does not use mercury. It is great for dim light and interactive events such as dance floor lighting or surface tables.

LED units have been around for 10 or more years. Because these lights do not emit much heat, they can provide a wider spectrum of color.

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Lighting Flos

FLOS NET

by Philippe Starck It was only a matter of time before Philippe Starck turned his mind to such a popular, desirable and useful object as the iPad. And the resulting creation is a lamp that satisfies our daily need for information, entertainment and always-on connectivity. Net has a radical, extremely functional design, with a USB socket above the light diffuser for an iPod, iPhone and iPad. The cool chromatic sophistication of the aluminium, the efficiency of a light source with a remarkable twenty eight 3000K Top LEDs and compatibility with various types of digital gadget make the Net lamp perfectly attuned to our contemporary habits.

Table lamp. Entirely in polished aluminium.

Finish: polished aluminium.

Light source: 14 3000K Top LEDs, 324 total Lumens, CRI 80

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When the iPad, a source of information, becomes a source of light

CAN CAN

by Marcel Wanders A lamp with a dual personality, Can Can’s clean, linear shape acts as the container for a sophisticated decorative effect. Like many other creations by Marcel Wanders in which the designer melds together simple, classic forms and features or decorations that draw on tradition, in this suspension lamp too he unites an essential exterior silhouette with a lighting ‘effect’ that is as delicate as it is unexpected. From a distance, Can Can introduces itself as a lamp with a stern design that unexpectedly, when seen close up, reveals a floral decoration that filters the light as it is diffused. Delicate and unpredictable, the beam is broken by the polycarbonate decorative flourish to create an ever changing fabric of light. Achieving a perfect balance between simplicity and refinement - constant features in Wanders’ work - Can Can adds an unexpected and sophisticated note to our everyday settings.

Finish: White, Black, Opal White Light source: N°1 HL E27 75W spot (white version & black version) N°1 HL E27 105W spot (opal white version) Can Can Mini: N°1 HL G9 spot 20 W N°1 HL GU4 20 W

Also available in a smaller version: Can Can Mini.

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Lighting Modula Conceptio

Barovier & Toso lighting collection by Modula-conceptio

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Modula-conceptio, Dubai based contemporary interior boutique amalgamating unique styles of design from around the world, introduces the new collection of hand-made lighting solutions from Barovier & Toso. An Italian company that uses traditional artistry and hand-made craftsmanship, Barovier & Toso has partnered up exclusively with Modula-conceptio to bring contemporary, ornamental and exquisite selection of lighting solution that will bring warmth and distinction to any room.

styles. They produce a wide range of handmade Venetian glass items such as Murano crystal glasses, hand blown Murano glass art, classic and contemporary lighting including Murano chandeliers, crystal chandeliers, pendant lights, table lamps, floor lamps, wall sconces and other Murano lamps. The Barovier & Toso contemporary lighting collection is perfect for any home decor and custom designed glass chandeliers are designed upon request.

Barovier & Toso is the oldest glass manufacturing company in Italy and produces their Murano glass collection on the island of Murano. The history of Barovier &Toso dates back to as far as 1295 and numerous museum collections include some of their finest glass work.

The Murano glass company has perfected the ancient art of glass manufacturing which has made Murano world famous over the centuries. The company focuses on blending the masterful old glass blowing techniques with new modern

“In this machine-manufacturing world it is remarkable to witness that some traditions have not been replaced with robots and stamping processes. Barovier & Toso have maintained their long-standing production with no shortcuts but with meticulously handmade techniques that have been practiced for over 700 years. Each beautifully crafted lighting piece is an appreciative piece of art that is carefully handcrafted by skilled craftsmen. Their mastery have been passed through

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generations and at Modulaconception our philosophy is to recognize such authenticity of culture, traditional values and consistency in standards of quality practiced by Barovier & Toso” said Sabina Sinha, Modula-conceptio.

Modula-conceptio has successfully maintained its dedication and commitment to providing premium materials from world-class partners, fulfilling orders of exquisite chandeliers, lamps and

gorgeous lighting solutions.

Modula-conceptio plays a key role in fulfilling the brand’s mission of offering the very best of interior design solutions to a market that is constantly redefining its impeccable standards of quality and design. Standing apart from today’s trends of mass-produced machine made solutions, Modula-conceptio’s hand crafted collections invoke individuality and the ability to customize interiors to reflect each ones personality

LEBANON

UNITED ARAB EMIRATES

Awraq Publishing S.A.R.L Honein Bldg. 2nd Floor Antelias Bikfaya Main Road Rabieh Metn Lebanon, Tel: 00961 4 523910 / 00961 4 523920 Email: awraq.publishing@gmail.com

AMED Advertising Executive Tower D, Office 1301, Business Bay P.O. Box 282892 Dubai - United Arab Emirates Tel +971 4 454 1566, Fax + 971 4 454 1522 Email: info@amedadvertising.com

Tiles & Ceramics Top trends of 2011

2011

tiletrends

ceramic tiles are extremely popular today because they are easy to maintain, cost effective as well as very attractive and pleasing to the eye since they come in all different colors and art designs.

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Today, tiles are much collected and studied. They seem to be undergoing a revival at present. Architects and builders both seem to now be taking a fresher look at tiles and how they can be used to enhance both the interiors and exteriors of homes, public buildings and work places, etc.

This year, intricate carvings, metallics and lots of customization are new in tile design. The recent introduction of new styles, sizes and details has inspired exciting and new trends.

Let’s take a look at some of these hot 2011 trends.

1. White is definitely in this year when it comes to tiles. Whether it is classic bright white or muted grey. There are many other beautiful shades of white that will make your tiles look absolutely pure and soft as well as chic and modern.

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Tiles & Ceramics Top trends of 2011

absolutely pure and soft as well as chic and modern.

2. Boldly colored ethnic inspired designs are also in this year for tiles. Arabesques and suzani-inspired patterns in bright colors, especially.

Anything blue or purple from soft pastels to deep moody

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hues are welcomed this year.

The patterns and shapes of the tiles with these colors make homes very personal and you can have a lot of fun while selecting them.

3. The biggest trend in the industry right now is sustainability and eco-

friendly products. Because tiles and stones are classic aesthetics and have high endurance, they can last longer than anything else in a home. This year, in tiles, there are lots of faux wood looks. Many of the tiles are designed to be laid in a random plank fashion just

like real wood. This makes it very hard to tell them apart from the real thing.

4. Intricately carved tiles that are inspired by art are also gaining popularity. With the right dimensions and design, these tiles can very well be intriguing. Imagine a gorgeous tile either on the walls or floors that is almost 3D. Your eyes will surely be amazed.

5. Metallic looks are always great. In everything, they portray a glimmer of wealth.

Some metallic looks in tiles such as copper and a

light pinkish shade of gold go beautifully together, especially when they are infused into glass tiles.

Also, rather than only using metallic accents, many companies are also stocking metallic field tiles.

These tiles can be made of any material and are basic, single color tiles that are unadorned without using any patterns, etc.

6. Do-it-yourself tiles are also very popular this year for home-owners with a budget.

7. Glass tiles, whether made from recycled glass or

not, are a great way to add sparkles to your home.

These tiles mirror the light so beautifully and add a soft glow and shimmer.

The above seven trends are top of the list when it comes to tiles this year. Tiles truly are great to adorn your house with. The colors, sizes and shapes are so vast that not only will you have tons of fun selecting the ones that are perfect for your home but once the installation is complete, you and everyone that enters your home will definitely be able to feel the warmth, beauty and excitement that rest in each one of them.

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Tiles & Ceramics Viva

Vivatiles

for those seeking something a little different...

Every form is a base for color; every color is the attribute of a form. Miroir is the new collection from Viva in a 25x60 cm size, produced in seven colors and with decorations based on optical patterns or enhanced by silver and gold lines. Mosaics, trim pieces and coordinated floor tiles complement a novel and highly appealing collection.

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Like a game!

It all started in 1985 with a young businessman who had a secret dream & a life long interest in Art & Marketing.

Beginning life as a small independent tile company, Viva then merged with Emilceramica group (one of the major producer of porcelain floor tiles & white body wall tiled), before becoming a well-established commercial entity. The main markets

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are traditionally European, which are almost considered as the “Home Market”.

Philosophy: “Only original has always been our motto” How to explain, in just a few words, the spirit that drives a company such as Viva, declaring itself for the start happy to be different. Viva has always wanted to make something more than just a tile, the sign of an active spirit in an avid culture.

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Tiles & Ceramics VitrA

VitrA Tiles The VitrA product line offers a wealth of ceramic, porcelain and glass tiles ranging in size from 1 x 1 cm to 60 x 120 cm.

Bearing the stamp of originality of our professional design team and world’s famous designers, VitrA tiles are suitable for a broad variety of applications including bathrooms, pools, gardens, industrial settings and external cladding as well. Every year, VitrA introduces to the market nearly 20 refreshingly conceptualized tile designs.

VitrA is presenting this year’s residential line, inspired by the lifestyle trends of 2011, the Urban Life 2011 collection, providing modern solutions for work places and residences,

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and the new mosaic series to its customers’ appreciation.

VitrA Rezidans The lifestyle trends of 2011 mark different styles nested in each other.

Rediscovering natural life is still a popular trend. Those who choose reverting to the nature prefer plain products vitalized in earth colors. In ceramics, the soothing power of natural stones, rough surfaces and prominent textures are the most distinguishing features.

Designs combining ecology and luxury offer an exaggerated, yet elegant, chic and calming style.

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Those who long for a journey back in time by bringing the past to today prefer emphasizing the contradictions between virtual and real, superficial and deep, old and new, traditional and modern.

While the classical traits of the ceramics are updated with the modern touch of technology, the beauty of the aged and worn-out effects amazes.

Quality and sophistication prevail in designs enriched with effeminate colors and new materials reflecting the magnificence of the old‌ Those who are fascinated by the charm of the colors cannot give up the delightful

energy created by the savory hues and brilliant colors.

Designs enriched with the magic of the metallic effects and lines create a powerful effect in ceramics.

Those who desire to live the future today by hanging onto technology cannot give up sensitivity, neither. The style, which is vitalized with the soft architectural line of the technological cities, is intensified with plain forms that are the creation of a subtle wit and pastel hues in ceramic. The combination of the nature with innovation incorporates vitality to life and offers a soothing comfort.

Inspired by the lifestyle trends of 2011, VitrA Tiles designed the new Rezidans series, emphasized with natural stone textures, to ensure the creation of residences appropriate for all tastes.

Offering also series favorable for the taste of those who cannot give up modern styles, the 2011 collection is enriched sometimes with pastel hues and dim patterns and sometimes with lively colors and dark and sparkling patterns.

Travertine Breezes on Walls: TRAVERTINO VitrA designed wall tiles with travertine texture for those

who enjoy naturalness. Being a modern interpretation of the classical and with its golden printed decors, the Travertino series combines luxury with naturalness.

When used alone, the beige tiles with natural stone texture create plain rustic spaces. Consisting of different patterns, the series ensures various combinations. Travertino can be applied with cut mosaics, which constitute a mixture of matt and glossy products, or golden printed decors. The naturalness of Travertino is enriched with geometrical, striped or floral patterns realized with golden prints.

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The Spectacular Elegance of Marble: MARMO SAVONA VitrA carries the classical chicness of marble to the walls with the Marmo Savona series.

The glossy and golden prints on the marble textured tiles of this series provide a spectacular chicness. The tiles offering a self-veined appearance like the natural marble have alternatives with geometrical patterns as well. Offered in mink and cream colors and with natural stone texture, the tiles of this series unite luxury and naturalness when combined with golden printed decors.

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decors. The natural colors and textures of the series, inspired by the nature, can also be combined with cut mosaics.

APRILIS For Those Who Cannot Give Up the Refinement of White VitrA designed the Aprilis series for those who cannot give up the refinement of white on their walls. The series creates a wall paper effect when applied completely; however it can also be enriched with the patterns embellished with the April flowers heralding the spring. Also glossy platinum borders are available to be combined with these patterns.

Tiles Covering Both Walls and Floors: DELUXE

A Journey through Time with VELVET

VitrA designed the Deluxe series that can be used as both wall and floor tiles.

Available in mink and cream color options, the tiles of this series can be combined with decors ornamented with dark and light color autumn leaves or with geometrical pattern

With the Velvet series, VitrA carries the modern interpretation of the Damask patterns, the symbol of the classical style, to the walls. Associating the old and new, the series attracts attention with its sparkling borders. Velvet series

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differentiates spaces with its aged appearance, a popular effect of the recent years, and it also symbolizes a brave style in decoration with its purple alternative in addition to its white and dark brown color options.

and mobility in the spaces. The series is prepared in light and dark hues of green, blue, brown, purple and pink colors and thus, it reflects the excitement of brilliant hues on the walls.

Fun and Colorful: SITCOM

VitrA conceptualized the Desire series for those who desire creating a world in pastel hues. Creating colorful and modern spaces, the series attracts attention with its floral and geometrical patterns as well. The tiles are prepared in light and dark hues of green, blue, tobacco and pink colors and they can be combined with water green and turquoise borders.

VitrA prepared the Sitcom series for those who would like to create a humoristic style on their walls. In this series, cheerful colors are offered in matt hues and the tiles attract attention with their textile textured surfaces. By using the tiles ornamented with huge orange and brown flowers of the series, it is possible to create panels on the walls. Tartan patterned tiles of the series provide an appearance to the walls as if draped with fabric.

Walls Animated with NUANCE With its wavy form, Nuance is designed to create a motion

A World in Pastel Hues: DESIRE

PORCELAIN ULTİMA A Dynamic Interpretation of Natural Stone: X-TREME The Urbis series provides a wide range of texture, color and size alternatives and consists of plain, matt and relief surfaces.

Those who long for a journey back in time by bringing the past to today prefer emphasizing the contradictions between virtual and real, superficial and deep, old and new, traditional and modern.

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Tiles & Ceramics VitrA

Produced with a special porcelain technology, the series is preferred in areas with heavy traffic such as cafĂŠs, restaurants, hotels, offices, shopping malls, automobile showrooms and airports owing to their durability, anti-slip and easy-to-clean properties.

The series is produced in anthracite, grey, mocha and cream color options and 30x60, 45x90, 60x60, 60x120 sizes.

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fashionable color options of the series, such as anthracite, grey, mocha, light brown and cream color, attract attention.

Reunion of Modern Stones with Natural Colors: TÄ°BER The series, characterized as the modern interpretation of natural stones, is offered in 30x60 and 60x60 sizes.

Prepared in warm hues like cream, beige and gold, Tiber tiles attract appreciation with their semi-glossy surface.

Reunion of Modern Stones with Fashionable Colors: LIBERTY

Semi-Glossy Surfaces: BUXY STONE

Providing chic solutions for commercial spaces and residences, the Liberty series is offered in 3 warm and 3 cold color alternatives completing each other. Liberty tiles are produced in two sizes, 30x30 and 60x60 cm, and the

The series, characterized as the modern interpretation of natural stones, is offered in 30x60 and 60x60 sizes.

The series is offered in anthracite, grey and cream color options and with a semi-glossy surface.

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Impressive Chicness of Marble: VICTORY The Victory series reflects the impressive chicness of marble and provides a brilliant and deep appearance. Offered in 30x60 and 60x60 cm sizes, it supplies alternative solutions for commercial spaces in addition to bathrooms.

Resembling the marble, these tiles are prepared in classical marble colors like black, white, grey and mocha.

Mosaics GAME for Those Who Want to Create Wall Panels Composed of 5x5 cm modern patterned mosaics, the Game

series creates floral panels on the walls. This series offers modern color options, such as white, mocha, grey and anthracite and in addition to commercial spaces, it is proposed especially for kitchens. Game is ornamented with branch patterns and when applied completely on a wall, it gives a dĂŠcoupĂŠ appearance.

Union of Platinum and Gold: FLAME 2,5x2,5 cm sized Flame series is enriched with platinum and gold effects. In Flame, metallic glazes are used and the aged appearance of these mosaics attracts attention.

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Tiles & Ceramics KEOPE

KEOPE

Italy

Its plant in Casalgrande (RE), one of the most recently built for the production of fully vitrified porcelain tiles, has an output of close to 5 million square meters per annum.

Thanks to the use of its state-of-the-art manufacturing plant and constant application of total quality based equally on the ongoing professional expertise of its personnel, Keope®Ceramiche has achieved the highest quality and aesthetic standards in the manufacture of compacted body fully vitrified porcelain tiles.

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Keope®Ceramiche is a leading manufacturer of fully vitrified porcelain tiles, a sector in which it is at the cutting edge for volume and quality especially in the residential field with products commonly called “rustic” or “country-style”.

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1. Wish Line Bronze Nat Rt 60x60 (24”x24”) Line Bronze Nat Rt 30x60 (12”x24”) Line Canvas Nat Rt 14,7x60 (5”x24”) Flowers B 30x60 (12”x24”) 2. Percorsi Style Pietra Lavica Nat Rt 30x60 (12”x24”) Pietra Lavica Muretto Multispessore 30x60 (12”x24”) 3. Maya Avorio Nat Rt 45x90 (18”x36”) Maya Avorio Nat Rt 22x90 (87/8”x36”) Doga Crystal Wengé 5x90 (2”x36”) Listone Crystal Avorio 22x90 (87/8”x36”) 4. Life Sugar 60x60 (24"x24")

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Tiles & Ceramics Kaleseramik

KaleSeramik

Turkey’s 1st ceramic tile producer Çanakkale Seramik Fabrikaları A.S., Turkey’s first ceramic tile producer, was founded in 1957 and Kalebodur Seramik Sanayi A.S., Turkey’s first floor tile producer, was founded in 1972. Over the years, Çanakkale Seramik has become famous for its quality in wall tiles while Kalebodur has become a generic name for the product. As the leading brands in the building sector, Çanakkale Seramik Fabrikaları

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A.S. and Kalebodur Seramik Sanayi A.S. merged in 2000 under a single roof with the name Kaleseramik Çanakkale Kalebodur Seramik Sanayi A.S. As the largest ceramics producer of the world that produces in a single area with an annual production capacity of 62 million square meters in its Çan factory, Kaleseramik, also makes an annual production of 6 million

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square meters in its production facilities located in Yozgat.

Kaleseramik has upheld the philosophy of “producing without consuming nature” by recycling and maximizing the conservation of natural resources.

Always searching for innovations in order to offer something better at all times, Kaleseramik leads the sector with revolutionary products like Kalesinterflex® while enriching its product line with unique patterns and textures.

Kaleseramik products allow for designing spaces that suit all kinds of tastes in private and public areas and in every point of the buildings from interior rooms to exterior facades. Its large product range can meet

all of the different requirements for wet and dry areas on floors and walls in a variety of size and color options.

With half a century of experience in the ceramics sector, Kaleseramik has brought its integrated service and advanced solutions much further with a new structuring.

From now on, Turkey’s generic brand, Çanakkale Seramik & Kalebodur, will render service as two separate brands with masterfully designed product lines. With this change, both the end consumers and the professionals will find an experience in which all expectations are completely fulfilled and today’s aesthetic and technical requirements are met to the highest degree.

Cube transforms color and form into an instrument that the designer can use to freely shape and recreate a space.

CUBE & DOT

Collection

Kalebodur’s Cube & Dot Collections bring a new interpretation to today’s understanding of form.

Both designed by Tamer Nakısçı, they create a brand new expression style that calls attention to digitalization and individualization.

With their gorgeous ceramics, these collections reflect Kale’s holistic outlook for the bathroom. Cube & Dot are a departure from common designs in every aspect.

Neither limits the individual to what is presented, and both allow for total freedom of expression. They are the union of interactivity, brought to us by the digital age, and an innovative understanding of space. They are the richness created by forms found in the very foundation of the universe. They are a bridge that is built between the present and the future.

Cube transforms color and form into an instrument that the designer can use to freely shape and recreate a space. It is positive, simple and mature.

Like a spotless, brand new, and snow white page, Cube is stripped of momentary pleasures and thoughts.

Everything is harmonious and balanced— the image of our life in a parallel universe.

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Tiles & Ceramics Kaleseramik

An instant frame from the future. Color and form have never been so inspiring in ceramics.

Dot keeps a silent space and a digital touch at its very core. In this series, decal print decors enhance the simplicity of black and white. The decors’ metallic colors offer a glitter that complements the circular form of the tile.

They allow for designs that reflect the gleam of purity and the charm of the night.

The Cube & Dot Collections offer holistic concepts that transform bathrooms with striking washbasins and cabinets. This harmony creates bathrooms of the future...

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Eye on Design Missoni

Hotel Missoni Kuwait

welcomes its first guests

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Rezidor’s second Hotel Missoni makes its foray into the Middle East with style The Rezidor Hotel Group, one of the fastest growing hotel companies worldwide, has announced today that the Hotel Missoni Kuwait, developed in cooperation with iconic Italian fashion house, Missoni, has opened its doors to guests.

Hotel Missoni Kuwait is the city’s most anticipated hotel development, fusing the timeless style of the prominent fashion and interiors label with the expertise of one of the world’s leading hotel operators.

“Hotel Missoni Kuwait is a fantastic addition to the Rezidor’s growing portfolio across the Middle East. Opening a Hotel Missoni here is a true celebration for our company, as it was in Kuwait where we once opened our first international hotel outside Scandinavia. Hotel Missoni Kuwait will further strengthen our presence in

the region and reinforce our position as one of the leading international hotel operators. A combination of design, lifestyle and technology will bring a unique lifestyle experience as soon as you walk through the doors, you’ll know it’s Missoni,” said Kurt Ritter, President and CEO of Rezidor.

According to Rosita Missoni, Creative Director, “Hotel Missoni offers a surprising experience of style, glamour and hospitality. The interiors are intended to make our guests feel welcome and comfortable. The brilliant golds, turquoises and sand colors take their inspiration from the land and sea of Kuwait.

I am especially pleased with the creation of a palm and cacti terrace garden reflecting the precious local nature.”

The luxury hotel is located on Arabian Gulf Street, nestled between the entertainment and main shopping district.

With a prime location at the fashionable Symphony

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Eye on Design Missoni Centre, the new property offers panoramic views of the Arabian Gulf and the Kuwait City skyline.

Animated with bursts of bold colour, the hotel features 169 rooms including 63 suites, all of which allow guests to enjoy magnificent views of the Gulf. Each room includes the latest Bang & Olufsen TVs, generous bath products, laptop connections and highspeed WiFi, and all suites are equipped with Magic Mirrors that allow guests to switch their bathroom mirror into a TV. Guests will also be able to sample classic Italian dishes at the hotel’s signature Cucina Restaurant whereas Luna Restaurant located on the 18th floor will offer Mediterranean and Arabic cuisine

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alongside sweeping views of the Arabian Gulf from its terrace.

The soon to open 1,500 square metre Six Senses Spa will include a fitness center, yoga studio, separate ladies gym, sauna, and a steam room. As well as Six Senses signature treatments and traditional Asian therapies, the spa will also offer locally inspired treatments, using local and organic ingredients such as olives, dates and Arabic spices.

Rezidor Hotel Group’s subsequent collaborations with Missoni include Hotel Missoni Jebel Sifah in Oman scheduled to open in 2013, Hotel Missoni IIha de Cajiba in Brazil currently under development, and the recently signed Hotel Missoni, Antalya in Turkey.

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Eye on Design Missoni

Quotes by Rosita Missoni How has the colour palette changed for Kuwait hotel as opposed to Edinburgh and why?

Edinburgh is an impressive historic European city with a strong cultural life. Kuwait is an Arab Emirate facing the Ocean and inspiring a very different more indulgent way of life. More nonchalant. People seem to enjoy parties in cafes and restaurants and love receptions and wedding parties.

In Edinburgh we decided on black and white patterns and little by little we introduced colour on the walls in the bedroom-corridors, on the bedroom furniture, on the restaurant tables. In Kuwait we immediately chose to work on colourful patterns.

Floral patterns, stripes, zig-zags are in colourful hues mixing orange purple turquoise and greens. Fringed chandeliers fill the space in the lobby, the Cucina restaurant and in a huge gold version the ball-room.

How does Hotel Missoni Kuwait reflect your own design taste and inspirations?

My personal style is multifaceted and chameleonlike and I tend to absorb the essence, nature of the place I have to live in or to decorate. I have my home in Sumirago and many other ones London, Paris, Venice, Sardinia, the Swiss Alps and a houseboat on the Laguna which are different from one another but still look mine.

You have talked about each Hotel Missoni taking design elements from its environment, which parts of Hotel Missoni Kuwait were inspired specifically by the Kuwait environment?

The cacti and palm garden terraces are certainly inspired by the desert and the local natural flora. The lobby with the striped high back sofas and the wall of baskets inspired by ‘suqs’ and Bedouin tents. The entrance wall decorated with golden discs some of which trickle water into the long mosaic Missoni stripe water feature remind of Arab gardens. The gold fringes are reminiscent of desert sunsets and sands.

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CHROME BRASS SHATTAF SHOWER

Model STYLE made in Italy

ANDOLINA MIDDLE EAST OFFICE Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email

: tapman@emirates.net.ae

Website : www.tapsmore.com

www.studiokey.it

P.O. Box 75833, Dubai, United Arab Emirates

www.b5living.com | +971 (0)4 447 3973 Sidra Tower, Sheikh Zayed Road, Dubai.

B5 The Art of Living

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