3 Brand Management Traits That Will Only Get Your Business Reputation Stronger
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Almost everyone is familiar with Google, Apple, Amazon, Macdonald’s and Coca Cola.
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Ever wondered why these global brands are so easy to explain and differentiate? Because they stand themselves out in a very clean way. These brands share a great deal of awareness, creditability and most importantly reputation that provides them with a unique position in the market.
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Having said that, we have highlighted three basic yet useful traits of successful brands that help build a positive business reputation and improve business credibility and bottom line. Be Transparent Value Time Get Social-Media Friendly
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Be Transparent As much as crucial transparency is, most small and medium sized companies seem to avoid investing on this concept fearing the risk associated with being transparent. OK. Think about it this way: Allowing customers to openly talk about your products and services publically and opening up to negative feedback and criticism might be a bit risky initially. But a lack of response and communication would be even riskier. www.reputationcircle.com.au
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Be Transparent
You don’t want to appear passive or careless. That is why it is important to not just be open to feedback but respond to it in the right way. Each honest and upfront response to criticism will help bring your business across as an authentic and trustworthy brand. www.reputationcircle.com.au
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Value Time
Once you’ve decided to be transparent and responsive to your customer feedback, whether negative or positive, it is important to make sure you’re getting back to disgruntled customers in a timely manner.
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Value Time
Being prepared to promptly respond to comments and reviews of customers will enable your brand to control online conversations and customer’s perspective toward your business reputation. Being proactive and getting back to customers with a positive solution related to the scenario will help you mitigate the damage done by negative feedback while amplifying the impact of positive response.
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Get Social-Media Friendly Social media has become an undeniably powerful business reputation management tool.
Brand managers are advised to create a genuine social media presence across all popular social networks to shape their brand reputation and raise a strong brand voice. www.reputationcircle.com.au
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Get Social-Media Friendly Even if you think not much of your target audience is present on social media, remember that someone who can harm your brand reputation with slanderous comments and posts is still there. With an authentic profile on social media, you can not only post content to spread awareness around your brand but encourage with your prospects and customers effectively.
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Conclusion To sum up, the aforementioned traits make a significant difference in how people perceive your brand and largely contribute to your success online.
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Contact Us
Reputation Circle Address: Suite 610/12 Century Circuit, Baulkham Hills, NSW, 2153, Australia Toll Free: 1300760363 Email: info@reputationcircle.com.au Website: www.reputationcircle.com.au @reputationcircle
www.reputationcircle.com.au
@reputationcircl
info@reputationcircle.com.au
@RepoCircle
1300760363