EFFECTIVE REPUTATION MANAGEMENT: YOUR QUICK GUIDE TO BUSINESS BLOGGING
YOUR QUICK GUIDE TO BUSINESS BLOGGING
A strong, impactful and positive brand reputation is paramount to every business that operates online. And businesses that blog regularly tend to connect with their audiences better and gain trust of their prospects easily. But just having a blog for your business doesn’t guarantee an effective brand reputation. It takes time and consistent effort towards developing relevant content for a blog to contribute to customer engagement and reputation management. We have put together a step-by-step guide to help you get started with a blog, which will allow you to reach a wider audience and manage your brand reputation more effectively.
DEFINE YOUR GOALS
Business blogging is an inbound marketing tactic which calls for long-term investment of time and effort. So, before you commit to a business blog, ask yourself: Why do you want to start a blog? What do you want to achieve out of it? How should your blog benefit your audience?
ANSWERS TO THESE QUESTIONS WILL PROVIDE CLEAR GOALS FOR YOUR BUSINESS BLOG.
While in this blog we are focusing on reputation management blogging, here are some common goals that can be achieved through business blogging. Branding and gaining more exposure for your brand. Attracting new customers and leads. Engaging with existing customers. Offering post-sales support and addressing customers complaints.
DEFINE THE PURPOSE OF YOUR BLOG This might sound similar to the first step, but it is not. Business blogging goals are brand-centred while blogging purpose is audience-centred. To identify a purpose for your blog, ask yourself: ď‚Ą What should your blog deliver to your audience? ď‚Ą Why your audience should visit and read your blog?
Answers to these questions will give you more clarity around what your blog should stand for and what you should be posting on your blog to effectively engage with your audience.
RESEARCH YOUR AUDIENCE Here comes the “who” of your blogging. “Who is going to read your blog?” “Or who do you want to read it?” In order to attract the right people to your blog, you need to determine who your audience is and what they are looking for. This will further allow you to come up with meaningful, relevant and beneficial content for your readers while meeting the blog purpose and ultimately reaching your business goals.
TO DETERMINE YOUR AUDIENCE AND THEIR NEEDS:
Segment your existing customers by demographics. Develop customer personas based on customers’ online behaviour and
demographics. These two steps will help you identify the most profitable audience for your blog as well as determine their needs to create useful and relevant content for your readers.
DECIDE ON YOUR POSTING FREQUENCY So, you have created a blog. Now, how often should you post? How much time are you willing to dedicate to blogging? Consistency is the key to successful blogging. Your regular readers will have some expectations. Determine their expectations and set a schedule you can commit to meet your readers’ expectations. However, considering Google’s thin content penalty, it may be a good idea to blog only when you have a good relevant topic to share information about with your audience. Instead of just blogging irrelevantly often, you must focus on writing blog posts that have relevant and interesting content, to engage and convince your readers.
THE TAKE-HOME MESSAGE
Brands that have a dedicated blog and update it on a regular basis see a huge payoff in terms of brand reputation, customer loyalty and online presence. Get a clear picture of your audience’s goals and implement the abovementioned tips to create an impactful brand-relevant blog. Meaningful blogging will help your brand garner the visibility and customer connections it needs to manage a positive online reputation.
GET IN TOUCH
Reputation Circle Address: Suite 610/12 Century Circuit, Baulkham Hills , NSW 2153 Phone No.: 1300 719 551 Email:
info@reputationcircle.com.au
Website: http://www.reputationcircle.com.au