Portfolio 2016

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AMELIA PRYDE



CONTENTS 4 URBAN OUTFITTERS 10 HARVEY NICHOLS 18 FASHION CONCEPTS &CREATIVE STRATEGIES 26 COLOUR POP TREND PREDICTION 40 BLUSH TONES TREND PREDICTION 54 SPORTS LUXE TREND PREDICTION



‘CONSIDER STYLE, LOCATION, TARGET AUDIENCE AND OTHER FACTORS TO CREATE A DYNAMIC IMAGE OR ILLUSTRATION THAT REPRESENTS YOUR INTERPRETATION OF FASHION AND STYLE WITHIN LEEDS.’


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‘A PHOTOSHOOT IN COLLABORATION WITH HARVEY NICHOLS TO BE PRESENTED IN A ZINE FORMAT BOTH STYLED AND DIRECTED BY ME.’



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JACKET ALEXANDER MCQUEEN T-SHIRT & JOGGERS BOTH BLOOD BROTHER



‘TO FOCUS ON THE IDENTIFICATION AND DEVELOPMENT OF CONCEPTUAL FASHION IDEAS AND SOLUTIONS THROUGH A RANGE OF CREATIVE METHODOL-


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A COLOURFUL MIX OF EVERYDAY BASICS AND CASUAL WEAR UPDATED AND TRANSFORMED BY THE USE OF UNIQUE, FUN AND CREATIVE ‘BADGES’.


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‘A CLASSIC COLLECTION OF SLEEK CLOTHING STYLES BROUGHT UP TO DATE AND ON TREND BY THE USE OF VARYING SHADES OF BLUSH TONE NUDES.’




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‘SPORTSWEAR MADE LUXURIOUS AND TREND WORTHY BY UPDATING FABRICS, SILHOUETTES AND COLOURS TO CREATE BOTH CLASSIC AND STYLISH CASUAL WEAR.’





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