EDTN the receipt
Its purpose An integral part of the retail process, the receipt has been passed on to a customer for hundreds of years. It is an acknowledgment of payment from the business to the consumer that is recommended to be kept in their records for personal finance organization. It serves both retailer and customer as when a problem may occur with a purchase such as it being faulty or
if a customer would like to exchange or return. Most businesses have the technology to track purchases with a barcode in order for every transaction to be recorded. Most retailers also publish important information for the benefit of the customer such as refund/exchange policies, terms and conditions and contact details for the business.
Arcadia receipt 1 2
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Name
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Address
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Discounts
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Name
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Payment
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Card
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Date for return Transaction number Operation number Thank you for custom Invitation for Customer feedback.
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bor i n g
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c li n i c al so ph is tica tio n
customer perception
an n oyi n g nuis a nce w a s t e of p a p e r
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would you like your receipt in the bag?
p r of i t p r ot e c t i on t h e ft p r e v e ntio n n e c e s s ar y refund co ntr o l retailer perception
i m p or t a n t finan cia l o r g a nis a t i on c u s t om e r c ar e
s a l e o f g o od s a c t
time for a change Food retailers have recently found added value of their service through their receipt. As supermarket brands fight for market share, marketing strategies to maintain customer loyalty have become vital for profit protection.
Sainbury’s has utilised the receipt to show the customer that they are better of shopping there by printing out rewards and information for the customers. The design carefully incorporates the brands tone of voice which allows the retailer to connect to their customer on a much deeper level.
a luxury approach Some luxury retailers take a more personal approach to acknowledging payment with their customers. Louis Vuitton personally prints out a receipt which resembles a letter. Shop assistants enter the customer’s
name and address, which is printed on high quality paper and inserted, into an envelope. This type of receipt fits comfortably in a luxury 360 brand experience, allowing customers to feel important and their custom is valued.
a new design
Bringing the best online content to the consumer, a new receipt design will speaktothecustomer. The piece of paper will give more than just their purchased by providing functional and fun content through the existing familiar shopping item.
Rather than it being something that is easily discarded the till receipt can be a branded, useful, exciting and realtime artefact of the shopping experience thatgivesup-to-theminute information about the world. Ultimately giving the brand a voice
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Name, address and contact details of the retailer.
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Snapshot purchase; location
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Details
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Designer drawings of the garments with 1 piece of information below.
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Snapshot of EDTN’s instagram feed to show personality.
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Call to action. A promotion/ event to invite the customer back to the store.
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Customer transaction number.
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6 7 on t h e b ack t h e re ce ipt wi ll have all techni cal i nf o r mati o n to e n a b l e t h e re ce ipt t o sti ll mai ntai n i ts o r i gi nal f uncti o n