authentic series
ďŹ rst look book
introducing fabrics and details
ame
lookbook issue #1
desember
writer Mirza Miftah editor Geni Usoko
ame raincoat ltd. Š 2016
author photo editor Risti Ulfha Ivan Bayu script Bimo Atiu copy right reserved ame
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Ame main purpose to be not only good on its function but also well designed. The concept is to fullďŹ l the needs and make it simple then delivered in good appearance ame use unique materials which is combining fabric on the outer side and rubber surface below it. The product sewed by expert tailor and uses special technique to join it. The technique allow to prevent the water to get through the surface
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book structure
authentic series ame ďŹ rst issue of 2016
content
Introducing water sealing technology fabrics detail, shell fabric, lining etc. the difference between soft shell and hard shell
Prolog introducing water sealing Theme ivan bayu
Footage photo In this lookbook included footage photo from our trip in japan. the photo is about a mundane life and everyday objects in japan, like a vending machine, street, road junction, city landscape etc.
Contributor authentic series yellow bright , fresh, muted
navy blue casual, cool, delicate cadmium red medium, ďŹ ery, ablaze
contact ame.raincoat@gmail.com
Bramantya Arief. Documentary photgrapher based in japan. Aregards art student in Bandung Intitute of Technology.
Asakusa, Japan
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water sealing Seam tape is the critical link in the chain of waterproof protection. When you want to keep a sewn garment watertight, use Seam Tape to cover up those needle holes. When a garment leaks, customers don’t care if it’s from the fabric or the seam. All they know is they’re getting wet and something failed. Our range of products will provide the ideal solution to keep who or what’s inside dry. For most rain gear basics you can rely on Lightweight Seam Tape to lock out moisture.
fabrics The fabric of a hard shell is essentially a sandwich. In general, hard shells use a porous waterproof/breathable membrane. This is the meat of the sandwich, the all-important center which keeps precipitation out but allows perspiration to move through it and away from the body. The important thing is that this membrane is what makes a jacket waterproof. “Softshell” is a class of knit or woven materials, made from polyester and nylon, used to make technical outdoor clothing that essentially bridges the gap between waterproof hardshell jackets and highly breathable fleece jackets. They’re more breathable (but less water and wind resistant), more flexible, and generally more durable than hardshell materials, and more protective than fleece.
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authentic series bandung
The Authentic Series will keep you dry in the rain without sacrifing style. The design fuses function and style. All wrapped in a clean japanese aestethics. To become sweet companion plus reliable comrade is Ame product’s core value. Developing new products is always becoming an interesting (and also challenging) process to us. What we brought to you in this catalogue is the fruition of that process:products that you can enjoy! Here in the catalogue, we will present to you our latest collection, “The Authentic Series”, which is the better version of the previous .
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authentic series yellow
model zulďŹ kar, alexandra r. photographer ivan bayu
fresh muted top authentic series yellow stripes t-shirt skirt self made black skirt shoe chuck taylor converse
Yellow raincoat authentic series was made to brighten the rain itself and to gave a cheer into your day. Despite the yellow color well known as raincoat uses, the concept behind this color is to bring an accent in midst of rain, of course the vibe of rain is kind of gloomy, so the color of yellow gave the impression of bright feeling. From this point of view, we also can see that fresh looks and muted color mixed with it. Yellow is a kind of expressive and radiance color, so you can easily match this authentic yellow raincoat with bright or pastel color shirt and bottom, or you can just go with monochrome outďŹ t to look catchy, because the yellow itself enough to steal the main point.
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Bike shop, Bandung
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Laundry shop, Bandung
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Tokyo, Japan
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authentic series navy
model zulfikar, alexandra r. photographer ivan bayu
casual dark head UNKL japan snapback top anonymous stripes t-shirt pant wrangler jeans shoe chuck taylor converse
A bit plain dark color come from navy blue authentic series, this color especially chosen to bring cool looks on any outfits, the feel of the color give you casual looks anywhere you go, whether go out for daily routine or eventual activity these color fits all. This sense of dark color have an impression of neutral color to mix with any color. Who afraid wear something catchy, rather picking any color then just go with these navy blue. Compared your own wardrobe, if you find it all same tone color don’t hesitate to pick bit neutral tone outfit, or just a monochrome one but don't pick the black, they would have overlap each other.
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Laundry shop, Bandung
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Laundry shop, Bandung
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authentic series cadmium red
model zulďŹ kar, alexandra r. photographer ivan bayu
ďŹ ery ablaze top authentic series cadmium red plain black t-shirt skirt self made anel skirt shoe chuck taylor converse
Associated with an aristocratic excess, red is the fashion code for all seasons. Red makes a strong visual impact in the collections of designers, and fashionistas. Powerful and exciting, it can make a statement without doing anything. The hue complements almost all skin tones. Wearing red makes a bold statement that the wearer is in charge, and is full of excitement. Want to get someone's attention? Red is your color! The color red empowers and draws attention toward the wearer. It's also strongly associated with romance and passion, making it a perfect date-night color. But be careful - it's also been said that red stimulates the appetite and makes us hungry for junk food, so wear with caution if you're trying to eat healthier.
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Garage room, Bandung
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Burger shop, Bandung
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Tokyo, Japan
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Featured Photos in this section of featured photos took by our friends, took in several places in japan. From their photos you can also feel the value of ame, the photo itself tells a different story from their own perspective.
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Bramantya Arief Born in Malang, 18 April 1993. Photographer based in Tokyo, Ja p a n . C u r r e n t l y wo r k i n g a s documentary photographer, in love with photography since 2008 with an analog camera at that time, then a year after starting to use digital camera and randomly taking pictures.
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Andinar Nerandrar Born in semarang 26 mei. Currently student of ceramic art major faculty of art and design bandung institute technology. interested in street photography, analog photgraphy, pottery, illustrator.
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contact amestore.id ame.raincoat@gmail.com +62 857 2551 2042
@ameraincoat