THE PORTFOLIO OF
Amera-Rime Lulu
Amera-Rime Lulu B r o o k l y n ,
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ABOUTME Hi I’m Amera, I’m a Senior at New York City College of Technology and I lives in New York City. In the Fall of 2016 I will receive my Bachelors in Communication Design with a concentration in Advertising Design. During my time at CityTech I have worked closely with the Art Directors Club and is vice president of the club, a student design led group that designs a yearly design publication CMD+J. My work has been featured in multiple galleries across NYC including the Brooklyn Historical Society: 2014 Exhibit Wonder: First Encounters with Green-Wood and the Grace Gallery Design Shows at City tech. I have recently the CUNY Service Corps Spirit award to represent New York City College of Technology for my work as a graphic design intern at the City University of New York, for embodying the program values, and emerging as one of the strongest program ambassadors, and making a significant contribution to New York City. I have also received the Joseph Lento scholarship for Academic achievement. I’m also a member of the National Society of Leadership and Success as of Spring 2015 semester and was a panellist for the CUNY service corps 2015-2016 Kick-off event.
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Client : Roasting Plant Class: Advertising Design 2 Purpose : Class Project
PROJECT ONE Insight
The History of Coffee -- Modern roasted coffee originated in Arabia. During the 13th century, coffee was extremely popular with the Muslim community for its stimulant powers, which proved useful during long prayer sessions. By parching and boiling the coffee beans, rendering them infertile, the Arabs were able to corner the market on coffee crops. Tradition says that not a single coffee plant existed outside of Arabia or Africa until the 1600s, when Baba Budan left Mecca with fertile beans. Arabica beans produce the most common type of coffee in the world. In fact, the Coffee Research Institute estimates that up to 80 percent of the world’s coffee is produced from Arabica coffee plants. Arabic coffee is one type of beverage made from these coffee beans, which offer numerous nutritional benefits.
Target
25-45 New Yorkers, who work in office settings, and prefer taxi transportation and are always are on the go. but they perfer use organic and fresh products. They are also traveler and love trying new things , and that’s why they would the new product extension to the flavors they already offer.
Concept
Concept: My concept was introducing to New York a new type of coffee that is widely popular in the middle east. By sharing a culture and sharing a type of coffee that is good for the soul, leading to an enrich there life. because we all know life is to short for bland and tasteless coffee.
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THE SOLUTION Print Full-Page Taxi Advertising Bus Shelter Advertising
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More of this project can be viewed at https://goo.gl/T4DPPz
Client : Melancholy Greetings Class: Advertising Design 2 Purpose : Class Project
PROJECT TWO Melancholy Greetings cards are not your typical greeting cards that you would buy for your grandma. Melancholy Greetings are cards designed to show the sad true humor of life, by embracing the depressionist within you. The following campaign was designed for my Advertising Design 2 class, focuses on the sad truth of beloved disney characters; Elsa from Frozen, Ariel from The Little Mermaid, and Snow White from Snow White & the Seven dwarfs. Dissecting their fairy tale life from the famous movies and presenting them in a Melancholy Greetings cards manner, giving the campaign the tagline “Where you dreams are just that�. Since Melancholy Greetings is soley a print greeting card that is sold at Barnes and noble stores as well as on their Etsy shop, I have designed the App, where fans of the greeting card can send electronic version of the cards to their loved ones or the ones they hate, in a click of a button anytime and anywhere.
THE SOLUTION Print Full-Page Poster App Design
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More of this project can be viewed at https://goo.gl/7EFMTx
Client : Sephora Class: Campaign Development Purpose : Class Project
KELLY KNOX
is
Gorgeous
Kelly Knox is the UK’s leading disabled model. She is an English model who challenges the beauty ideal and is an advocate for diversity in the fashion industry.
Now That’s Beautiful
PROJECT THREE Purpose of the ad
To evoke inspiration and admiration to young women to follow dreams no matter of their color, race, ethnicity or disability, and look at society and redefine the definition of beauty to themselves.
Target audience Female 18-25 25-35 Urban , suburban College students Entry level jobs
The big idea (Concept)
From a young age, girls are exposed to the term what is beautiful, but are put in a box if they do not fit the standards society puts them in. but what if you are different, and what if you have a disability to a genetic disease.. what if you are missing an arm or leg, or your skin is not one color.. what if you are paralyzed but still can put on make up. Everybody is beautiful even if you are different. The supporting and rational and emotional reasons to believe to buy the product. With the knowledge that sephora supports young womens with disabilities, Sephora will be making a bond with the consumer because of their admiration and support to disabled and handicapped women, they will become more likely to shop at sephora.
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DEBBIE VAN DER PUTTEN
is
Admirable Model Debbie van der Putten is an amputee who lost her arm at 19 in a bus crash, but that isn’t stopping her from conquering the modeling world.
Now That’s Beautiful
is
Beautiful
Aside from the fact that Winnie Harlow is a gorgeous young woman, her condition has marked her as a pioneer—a thriving new icon and an inspiring spokesperson for celebrating (and flaunting) the skin she’s in.
THE SOLUTION Print Full-Page Ambient Advertising (Comming Soon!)
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More of this project can be viewed at https://goo.gl/8ggBCP
Now That’s Beautiful
Client : Potatotopia Class: Advertising Design 2 Purpose : Class Project
PROJECT FOUR Insight
As I was explaining the product to my partner for this project, as he never been to the store. I told him ..... Potatoetopia is basically a diy potato place where you can get your potatoes done they way you love from proteins, , the way the potato is cooked, the cheese and sauces. One is able to choose to there own perfect ingredients , making there own idea of the perfect meal. And there was how our concept was born. “Make your own perfection�
Target audience
We decided for our campaign. We will be promoting the manhattan location. 18-25 college students 25-45 corporate offices workers at near Millenniums People who love trying new things and they move experiment with their food, And of course at some degree they must love eating potatoes.
The big idea (Concept)
Like the perfect couple with the perfect chemistry ... Potatotopia can offer the customers the perfect meal , customized to their measure of perfection. But putting the ingredients in wedding scenes and letting them think of the meal possibilities available to them to make.
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THE SOLUTION Subway and Bus Advertising Ambient Advertising Video / Commercial
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More of this project can be viewed at https://goo.gl/kEBIyZ
Client : Coca Cola Class: ONE Club Purpose : Creative Boot Camp
PROJECT FIVE
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More of this project can be viewed at https://goo.gl/yNclm9
Client : Personal Pranding Class: Advertising Design 1 Purpouse : Class Project
Lulu Designs
I Got Your Design Covered
View my site live at http://amerarime.brinkster.net/
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