2020 AAN Annual Meeting Industry Prospectus by American Academy of Neurology

2O2O INDUSTRY OPPORTUNITIES Exhibiting Marketing Advertising Sponsorship

April 25–May 1 • Toronto, Canada

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

CONTENTS IMPORTANT INFORMATION

ADVERTISING

Why Participate in the AAN Annual Meeting? 3

Advertising Opportunities . . . . . . . . . . 36

AAN Conferences Mobile App . . . . . . . 37

AAN-approved Vendors . . . . . . . . . . . . 5

On-site Guide Rate Card . . . . . . . . . . . 39

2019 Attendee Profile . . . . . . . . . . . . . 6

Door Drop Rate Card . . . . . . . . . . . . . 41

2019 Meeting Abstracts by Topic . . . . . . . 9

AANextra Rate Card . . . . . . . . . . . . . 42

Dates and Deadlines . . . . . . . . . . . . .

EXHIBITS Exhibit Hall Schedule . . . . . . . . . . . . . 11 Booth Rates . . . . . . . . . . . . . . . . . . 12 Exhibit Neighborhoods . . . . . . . . . . . . 13

Scientific Program Rate Card . . . . . . . . 44 Annual Meeting Attendee List . . . . . . . . 45 Out-of-Home Advertising . . . . . . . . . . 46

INDUSTRY THERAPEUTIC UPDATES

Exhibitor Priority Points . . . . . . . . . . . . 15

Overview . . . . . . . . . . . . . . . . . . . . 48

Exhibit Hall Presentation Stages . . . . . . . 16

Industry Therapeutic Update Room Pricing . . . . . . . . . . . . . . . . . . 49

Exhibit Booth Options . . . . . . . . . . . . . 17 Exhibitor Booth Staff Registration, Housing, and Travel . . . . . . . . . . . . . . 18 Exhibit Hall Meeting Suites . . . . . . . . . . 20

Industry Therapeutic Updates Policies and Guidelines . . . . . . . . . . . . . 50

CONTINUING MEDICAL EDUCATION

Convention Center Premium Meeting Suites . 21

Overview . . . . . . . . . . . . . . . . . . . 52

Hotel Meeting Suites . . . . . . . . . . . . . 21 In Conjunction With (ICW) Events . . . . . . 22

Implementing the AAN Conflict of Interest Policy for CME Programming . . . . 53

Hotel Hospitality Suites . . . . . . . . . . . . 22

BRAIN HEALTH FAIR . . . . . . . . 54

MARKETING AND SPONSORSHIP OPPORTUNITIES Sponsorship and Support . . . . . . . . . . 24 WIFI Access . . . . . . . . . . . . . . . . . 26

AAN LEADERSHIP OPPORTUNITIES Leadership University . . . . . . . . . . . . 55

INDUSTRY ROUNDTABLE MEMBERSHIP

Mobile Device Charging . . . . . . . . . . . 27

Industry Roundtable Membership . . . . . . 56

Poster Session Opportunities . . . . . . . . 28

2019 Industry Roundtable Members . . . . 57

Convention Center Opportunities . . . . . . 28

LOGOS, GUIDELINES, AND SANCTIONS

Exhibit Hall Opportunities . . . . . . . . . . 29

AAN Name and Logo Restrictions . . . . . . 58

Sponsorship Opportunities Worksheet . . . 35

Rules for Industry and Other Organizations at the AAN Annual Meeting . 59

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

WHY PARTICIPATE IN THE AAN ANNUAL MEETING? The AAN Annual Meeting is the can’t-miss neurology meeting in the world, offering you the opportunity to help advance the field and network with neurologists, advanced practice providers, researchers, business administrators, trainees, and more. The home of the 2020 AAN Annual Meeting is the Metro Toronto Convention Centre. With its wide range of languages, food, arts, entertainment, and more, Toronto’s motto aptly declares “Diversity Our Strength.” And there’s no better city in which to showcase your organization and market your products and services to thousands of attendees from around the world. Keep reading to learn more about the opportunities available to help you tell your story in 2020.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Important Information

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

DATES AND DEADLINES For equipment order deadlines set by our vendors, refer to Exhibitor Service Kit order forms (available December 2019).

October OCT Abstract submission deadline

2 1

NOV Exhibitor group housing requests

open

NOV Annual meeting online registration

and housing open

NOV Exhibit contract deadline for priority

1 8

booth attendee housing assignment

NOV 50% booth cancellation begins

1 9

NOV Exhibitor Group Housing Request

1 9

Deadline

December DEC

Priority booth assignments made

DEC

Exhibitor Service kit available online

DEC

Exhibit staff registration opens

files due

FEB Exhibit Hall booth renderings due

2 1

November 7

FEB Exhibit Hall passport logo graphic

2 1

(for exhibits 400 sq. ft. and larger)

FEB Meeting suite renderings due

2 1

FEB Booth Giveaway and Booth Activity

2 1

Exhibitor Appointed Contractor/ Non-Official Contractor form due

FEB Certificate of Liability Insurance from

2 1

APR Final approved AANextra production

EAC/Non-Official contractor due

APR Pre-meeting and post-meeting

attendee list files due to AAN for approval

APR Pre-meeting attendee list becomes

available

APR Warehouse receiving ends

1 5

APR Last day to send pre-meeting

2 2

March

files due

APR Exhibit booth staff registration due

form due

FEB Notification of Intent to Use an

2 1

April

emails/mailers

MAR Exhibitor Company descriptions due

for inclusion in On-site Guide and Mobile App

MAR Exhibitor Group Housing Deadline

MAY Post-meeting attendee list becomes

1 4

MAR Door drop insert graphic files due to

May

AAN for approval

available

MAY Last day to send post-meeting

2 8

emails/mailers

MAR On-site Exhibit Guide advert graphic

files to AAN for approval

MAR Exhibit Hall marketing graphic files

January

due to AAN for approval

JAN Industry Roundtable membership

MAR Exhibit Hall marketing sponsorships

JAN Scientific Program advert graphic

MAR Printed door drop inserts due to

JAN Final exhibit booth payment due

MAR Final (approved) On-site Guide

2 2

begins

files due to AAN for approval

3 1

February FEB 100% booth cancellation begins

FEB Final (approved) Scientific Program

production files due

FEB Door drop bag sponsorship graphic

files due to AAN

FEB Industry Roundtable membership

1 4

dues deadline

1 2

1 9 1 9

approved graphic files due to Freeman fulfillment house if company printing externally production files due

MAR AANextra graphics files due to AAN

1 9

for approval

MAR Warehouse Receiving Begins

2 6

FUTURE ANNUAL MEETINGS 73rd AAN Annual Meeting San Francisco, CA April 17–April 23, 2021

74th AAN Annual Meeting Seattle, WA April 2–8, 2022

75th AAN Annual Meeting Boston, MA April 22–April 28, 2023

FEB Final (approved) graphic files due for

1 4

door drop bag exclusive sponsorship

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Important Information

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

AAN-APPROVED VENDORS Do not contact any vendors until after you have received approval from the AAN and your participation and premium fees are paid in full. Contact the AAN for services or vendors not listed here.

FOR QUESTIONS ABOUT: Audiovisual PSAV Brad French Sr. Account Manager bfrench@psav.com (214) 210-8058 Catering Services—Metro Toronto Convention Centre catering@mtccc.com (416) 585-8144 Exhibitor Services Centre – Metro Toronto Convention Centre Exhibitor cleaning, parking, internet, telecommunication services www.mtccc.com/order exhibitor-services@mtccc.com Phone: (416) 585-8387 Fax: (416) 585-8388

Floral Convention Plant Management Linda Wineski linda@conventionplant.com (773) 473-8135

FREEMAN Exhibitor Transportation/ Customs Contact (877) 478-1113 for US & Canadian Exhibitors (905) 951-1612 for International Exhibitors Exhibittrans.canada@freemanco.com

General Services Contractor FREEMAN Exhibitor Services 61 Browns Line Toronto, ON, Canada M8W 3S2 Phone: (416) 252-2420 Fax: (416) 252-2365 FreemanTorontoES@freeman.com

FREEMAN Sponsorships & Graphics Demetria Luna Client Solutions Manager Demetria.luna@freemanco.com (773) 473-8135 Lead Retrieval Convention Management Resources aanamsupport@cmrus.com (800) 676-4226

Exhibitor Registration and Housing Convention Management Resources aanreg@cmrus.com (800) 676-4226

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Important Information

Contents

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

2019 ATTENDEE PROFILE The AAN Annual Meeting is the largest international meeting of neurologist and neuroscience professionals and 2019 was a record-setting year. The following information shows the diversity of AAN Annual Meeting participants.

2019 Attendance

2016 Attendance

2014 Attendance

 Total Attendance: 15,150 Professional Attendance: 11,571  US/Canada: 76%  International: 24%

 Total Attendance: 11,670 Professional Attendance: 9,272  US/Canada: 69%  International: 31%

 Total Attendance: 13,148 Professional Attendance: 10,492  US/Canada: 66%  International: 34%

2018 Attendance

2015 Attendance

 Total Attendance: 14,404 Professional Attendance: 11,123  US/Canada: 70%  International: 30%

 Total Attendance: 13,583 Professional Attendance: 10,837  US/Canada: 66%  International: 34%

Data was collected from Annual Meeting attendee list . Professional attendance does not include exhibitor attendees.

2017 Attendance  Total Attendance: 14,049 Professional Attendance: 10,764  US/Canada: 72%  International: 28%

15,000

13,148

14,049

13,583

14,404

11,670 10,492 10,000

5,000

10,837

Professional Atendees— International

34%

66%

10,764

11,123

9,272 31%

28%

30%

72%

70%

2017

2018

15,150

11,571

24% 76%

69%

Professional Atendees— US/Canada

2014

2015

2020 American Academy of Neurology Annual Meeting Industry Opportunities

2016

Important Information

2019

Important Information

Contents

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

2019 ATTENDEE PROFILE

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

REGIONAL PROFILE: Region

Attendees

 Mid-Atlantic

2611

 South Atlantic

1407

 NE Central

1049

 Pacific

951

 New England

808

 NW Central

479

 SW Central

470

 Mountain

395

 SE Central

215

 US Territory

 Unknown

 Non-contiguous US States

Total

Region  Europe/Scandinavia

8,457

Attendees 1407

 South/Central America

556

 Pacific Rim

136

 Middle East

135

 Asia

406

 Mexico

 Africa

 Canada

333

 Unknown

International Total

3,114

�� 5%

>1%

31%

10%

11%

17%

12%

>1% 3% 2%

11%

45%

13%

18%

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Important Information

Contents

Important Information

Marketing and Sponsorship Opportunities

Exhibits

Advertising

Industry Therapeutic Updates

Continuing Medical Education

2019 ATTENDEE PROFILE SUBSPECIALTY OF AAN MEMBER ATTENDEES* Primary Subspecialty

Count of All Members

Autonomic Disorders

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

PRACTICE ARRANGEMENT* Percentage

Practice Arrangement

Count of All Members

Percentage

0.37%

Academic Based

2,908

38.35%

222

2.93%

Government Based

200

2.64%

Child Neurology

327

4.31%

Hospital Based

983

12.96%

Clinical Neurophysiology

175

2.31%

Multispecialty Group

383

5.05%

Neurology Group

820

10.81%

0.26%

No Response / Unknown

1,455

19.19%

441

5.82%

Other Public or Private Hospital or Clinic

449

5.92%

Solo Practice

385

5.08%

7,583

100%

Behavioral Neurology and Neuropsychiatry

Brain Health Fair

Endovascular and Interventional Neurology Epilepsy General Neurology

1,975

26.05%

Geriatric Neurology

0.80%

Headache Medicine

186

2.45%

0.46%

Infectious Diseases and Neurovirology Movement Disorders

576

7.60%

Neural Repair and Rehabilitation

0.46%

Neuro-oncology

1.20%

Neuro-ophthalmology

0.78%

Neuro-otology

0.20%

Neurocritical Care

116

1.53%

Neuroepidemiology

0.21%

Neurogenetics

0.73%

Neurohospitalist

1.03%

Neuroimaging

0.71%

Neuroimmunology and Multiple Sclerosis

611

8.06%

Neuromuscular Medicine

491

6.48%

Neuromuscular Pathology

0.11%

1,016

13.40%

300

3.96%

0.33%

0.09%

No Response / Unknown Other Pain Medicine Palliative Neurology Sleep Medicine

107

1.41%

Sports Neurology

0.34%

Traumatic Brain Injury

0.21%

411

5.42%

7,583

100%

Vascular Neurology and Stroke

Total

* Data provided by people who chose to self-report information to the AAN.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Important Information

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain HealthÂ Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

2019 MEETING ABSTRACTS BY TOPIC A vital part of the AAN Annual Meeting is the Science Program, which features the latest in cutting-edge research and scientific developments in neurology. Abstracts are accepted in a number of topics spanning basic, translational, and clinical research.

2020 Annual Meeting Abstract Submission Deadline: October 21, 2019

TOPIC Aging and Dementia

155

AAN.com/view/20Abstracts

Autonomic Disorders

Behavioral and Cognitive Neurology

Cerebrovascular Disease and Interventional Neurology

520

Child Neurology and Developmental Neurology

188

Epilepsy/Clinical Neurophysiology (EEG)

251

General Neurology

146

Global Health Headache History of Neurology

18 206 30

Infectious Disease

122

Movement Disorders

456

MS and CNS Inflammatory Diseases

609

Neuro Trauma and Sports Neurology

Neuro-oncology

126

Neuro-ophthalmology/Neuro-otology

Neurocritical Care

Neuroepidemiology

Neuromuscular and Clinical Neurophysiology (EMG)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Submitted

337

Neurorehabilitation

Pain and Palliative Care

Practice, Policy, and Ethics

Research Methodology and Education

Sleep

Total

3,170

Important Information

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES SECTION CONTENTS Exhibit Hall Schedule . . . . . . . . . . . . . 11 Booth Rates . . . . . . . . . . . . . . . . . . 12 Exhibit Neighborhoods . . . . . . . . . . . . 13 Exhibitor Priority Points . . . . . . . . . . . . 15 Exhibit Hall Presentation Stages . . . . . . . 16 Exhibit Booth Options . . . . . . . . . . . . . 17 Exhibitor Booth Staff Registration, Housing, and Travel . . . . . . . . . . . . . . 18 Exhibit Hall Meeting Suites . . . . . . . . . . 20 Convention Center Premium Meeting Suites . 21 Hotel Meeting Suites . . . . . . . . . . . . . 21 In Conjunction With (ICW) Events . . . . . . 22 Hotel Hospitality Suites . . . . . . . . . . . . 22

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL SCHEDULE The 2020 Annual Meeting Exhibit Hall will be located in Halls D and E of the Toronto Metro Convention Centre in Toronto, Canada.

EXHIBIT HALL HOURS Sunday, April 26

Tuesday, April 28

Opening Luncheon 11:30 a.m.–1:00 p.m.

Wednesday, April 29

11:30 a.m.–4:00 p.m.

IMPORTANT DATES AND DEADLINES

11:30 a.m.–4:00 p.m. 11:30 a.m.–4:00 p.m.

NOV Exhibit contract deadline for

1 8

Monday, April 27 11:30 a.m.–6:00 p.m.

priority booth assignments

NOV 50% booth cancellation fee begins,

Networking Reception 4:00 p.m.–6:00 p.m.

1 9

including downsizing of booth size

DEC

Exhibitor Portal and Exhibitor Service Kit available online

EXHIBITOR BOOTH INSTALLATION SCHEDULE

JAN Final booth payments due

Islands 1,600 Square Feet and Larger Only

FEB 100% booth cancellation fee begins,

Thursday, April 23 8:00 a.m.–4:30 p.m.

All Exhibitors Friday, April 24 and Saturday, April 25 8:00 a.m.–4:30 p.m.

Important Exhibit crates must be removed from the exhibit floor by 4:30 p.m. on Saturday, April 25. No exceptions will be allowed. Exhibit booths not set up by 8:00 a.m. on Sunday, April 26, will be reclaimed by the AAN under the No-show Policy ». Exhibitors are expected to make travel arrangements in accordance with the official Exhibit Hall schedule.

3 1 1

including downsizing of booth

FEB Exhibit booth renderings due for

2 1

Exhibits 400 sq. ft. or larger

FEB Notification of Intent to Use an

2 1

Exhibitor Appointed Contractor/ Non-official Contractor form due

FEB Certificate of Liability Insurance from

2 1

EAC/Non-official contractor due

FEB Exhibits Giveaways and Booth

2 1

Activity form due

FEB Meeting suite renderings due

EXHIBITOR BOOTH DISMANTLING SCHEDULE Wednesday, April 29 After 4:00 p.m.

Thursday, April 30 8:00 a.m.–4:30 p.m.

Any exhibit materials remaining unboxed on the exhibit floor may be mistaken for trash. Exhibit material or damaged exhibits remaining in the convention center after the contracted move-out time has expired will be removed by Freeman at the expense of the exhibitor.

MAR Product/company descriptions due

for On-site Guide

MAR Group housing deadline

MAR Warehouse receiving begins

APR Exhibit booth staff registration due

APR Warehouse receiving ends

Important Sanctions will be applied to exhibitors tearing down and/or moving out prior to 4:00 p.m. on Wednesday, April 29. This rule applies to all exhibitors including those in the Association Neighborhood.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

2 1

Exhibits

1 5

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

BOOTH RATES Included with Your Standard Booth Rate:

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SECURE SPACE ONLINE

Draped aluminum supports (8' high in back, 36" high on the sides)

Exhibit Space Assignment

Two-line identification sign (7" × 44" with company name and booth number)

To ensure appropriate booth assignment, all exhibitors must provide three (3) preferred booth choices. The AAN reserves the right to assign the best possible booth space and relocate booth assignments as necessary. Booth assignment is determined based on the following criteria:

Booth drape and aisle carpeting (booth carpet is NOT included, but mandatory) Complimentary company listing in the Annual Meeting Publications and on AAN.com Complimentary booth listing as well as company description in Onsite Guide and AAN Conferences App Digital booth on AAN Conferences App floor plan and online floor plan on AAN.com Registration for up to four employees for each 10' × 10' unit/100 sq. ft. Refer to page 18 » for an overview of which courses/ presentations you will gain access to with an exhibitor badge. Ability to rent pre- and post-meeting attendee list (see page 45 » for details) Around-the-clock peripheral security services beginning with setup and concluding after freight removal

Not Included: Carpet and furniture (except for booths in the Career Fair) Carpeting is mandatory for all booths

Pricing: 10' × 10' Linear = $3,300 10' × 10' Corner = $3,500 10' × 20' and larger = $4,450 per 10' × 10' unit* * For Exhibitors who register ahead of the priority registration deadline. Refer to Exhibit Booth Options » for details on pricing.

1. Priority points 2. Contract/payment submission date The date the contract is received at the AAN will be used to determine assignments only when there is a need to: (a) break a tie in points during initial assignments, or (b) determine priority for applications received after the initial assignments are made.

Priority Deadline 1 8 November 18, 2019

NOV

The AAN requires 100% deposit/payment for credit cards, check, or wire transfers. Deposits are due within 10 business days of online contract submission. Final payments are due January 31, 2020. If payment is not received by the deadline, the AAN/AAN Institute reserves the right to reassign or sell the space and the original applicant will be responsible for 50% of the contracted space costs. The AAN/ AAN Institute reserves the right to reassign or sell the space and the original applicant will be responsible for 50% of the contracted space costs.

Rules, Guidelines, and Cancellation Policies Upon exhibit contract submission, the exhibitor agrees that the information and guidelines contained in this publication are a binding part of the contract. Review the Rules for Industry and Other Organizations at the Annual Meeting » as well as the Exhibit Booth Online Contract » for additional information, including cancellation policies.

Exhibitor Lunch Lunch will not be provided to exhibiting personnel. Exhibitors are encouraged to eat prior to arrival or work with MTCC catering for exhibit space lunch offerings.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT NEIGHBORHOODS Exhibit Hall Neighborhoods help attendees quickly find exhibitors of interest. If you wish to be placed in a neighborhood, indicate which one on the online contract ». Space in each neighborhood is limited and will be distributed on a first come, first-served basis.

ASSOCIATION NEIGHBORHOOD 15 complimentary spaces are available in the Association Neighborhood. The first 15 medically related nonprofit associations (as determined by the AAN) contracts received will receive a free space in the neighborhood. Once the Association Neighborhood is sold out, nonprofits will be able to purchase a standard 10' × 10' booth at a reduced rate. Priority points will not be taken into account for exhibitors paying the reduced nonprofit rate. Booths will be assigned based on availability. Requests for association space must be accompanied by proof of nonprofit status for first-time exhibitors.

Level 1 Complimentary space in the Association Neighborhood Booth. Exhibitor is responsible for ordering carpet and furniture package; an order form at a reduced rate will be provided with your confirmation and in the Exhibitor Service Kit.

Level 2 Nonprofit reduced rate. Furnishings not included. 10' × 10' Linear = $1,100 10' × 10' Corner =$1,500 Booths electing to pay the nonprofit rate will be placed in the Association Neighborhood. These booth rates do not include carpet or furniture. Carpet is mandatory for all booths. Order form will be available in the Exhibitor Service Kit. Exhibit Hall Non-Profit Space is assigned at the discretion of the AAN/AAN Institute.

FIRST-TIME EXHIBITOR NEIGHBORHOOD The AAN will reserve a block of booths in a high traffic area of the hall for first-time exhibitors. An aisle banner will highlight this area of the hall. Indicate on the online contract if you wish to be placed in this area. Exhibit fees are at the standard rates, no discounts apply.

CAREER FAIR—RECRUITER NEIGHBORHOOD Special Package for Recruiters The Career Fair package is for those looking to recruit neurologists or other neuroscience professionals. It will feature a unique look with teal drape and blue carpet that will differentiate it from the rest of the Exhibit Hall.

Package includes: 10' × 10' booth in the Career Fair in the AAN Exhibit Hall Furniture package: pipe & drape, one (1) 6' x 42" draped counter, one Black diamond stool, one (1) wastebasket, and booth carpet 1/4 page black/white ad in AAN Career Compass Package Price: $5,000

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

EXHIBIT NEIGHBORHOODS

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

EMERGING TECHNOLOGY NEIGHBORHOOD The Emerging Technology Neighborhood is intended for technologyfocused organizations to showcase their products and services that are leading the way in neurologic innovation. The area serves as a destination for attendees to learn about new technologies for their office settings. Exhibit fees are at the standard rates; no discounts apply.

PUBLISHERS’ ROW This specialized area is the go-to spot for attendees looking for the newest journals, magazines, and periodicals. An aisle banner will highlight the area. Exhibit fees are at the standard rates; no discounts apply.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBITOR PRIORITY POINTS HOW DO I ACCUMULATE POINTS? There are Multiple Ways for Exhibitors to Accumulate Priority Points:

Added Benefit

Companies that submit their contract and deposit by the contract deadline on November 18, 2019, will receive two (2) points for exhibiting at the 2020 Annual Meeting

Exhibitors that support non-CME activities, Industry Roundtable membership, Annual Meeting publication advertising, Industry Therapeutic Update events, or AAN non-Annual Meeting programs will receive additional priority points based on support committed.

Five (5) additional points are awarded for exhibiting in a consecutive year

Points Per Support Outside the Exhibit Hall

Two (2) points for booking staff rooms through the official AAN housing process (CMR)

Support Value

Points

Up to $6,000

1 point for exhibiting at any other AAN conference (e.g., Fall Conference, Sports Concussion Conference, etc.)

$6,001–$15,000

$15,001–$30,000

$30,001–$60,000

1 point for submitting product description by deadline

$60,001–$90,000

$90,001–$150,000

$150,001–$250,000

1 point for registering booth staff by deadline 1 point per 100 square feet of exhibit space In the event that an organization merges or purchases another organization, the newly merged organization will assume the highest number of priority points. Priority points acquired by each organization are not combined.

$250,001–$350,000

$350,001–$450,000

$450,001–$550,000

$550,001–$650,000

$650,001–$750,000

$750,001–$850,000

$850,001–$950,000

$950,001–$1,000,000

Example 1: Company ABC and company XYZ currently both have 30 priority points and exhibited at the AAN Annual Meeting. Company ABC submits its booth contract and deposit in September (5 + 2 points), books hotel rooms through AAN housing (2 points), submits the company description (1 point) as well as staff names (1 point) by the communicated deadline, and responds to the AAN postmeeting survey (1 point). Company XYZ submits its contract in December (5 points) and neglects to provide any of the additional information by the communicated deadlines. After the Annual Meeting, Company ABC will have 42 points, Company XYZ will have 35 points. Company ABC will receive priority booth assignments for the next meeting ahead of Company XYZ.

Example 2: In addition to the above, Company ABC also spent $111,700 outside the Exhibit Hall (Industry Therapeutic Update, Full page ad in Exhibit Guide, and Door Drop insert). Company ABC would get an additional 10 points for the above commitments, bringing its total to 52 points.

Refer to the Rules for Industry and Other Organizations at the Annual Meeting » for more information on the priority point system.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL PRESENTATION STAGES Sunday, April 26–Wednesday, April 29

Presentation Stages—Rules & Regulations

Exhibit Hall Presentation Stages are a unique marketing tool providing an additional opportunity for exhibitors in larger booths to reach motivated Annual Meeting attendees in sessions held within their booth space. The 20-minute presentations provide a forum to discuss a product and its role in the treatment of a disease and educate a greater number of attendees at one time.

Refer to Rules for Industry and Other Organizations at the Annual Meeting » for additional information Minimum of 20' × 20' booth space required

Fee: $16,750 Fee does not include any AV equipment or other set-up. This is strictly a participation fee.

Complimentary Items AAN promotional signage.

Acknowledgment Recognized in AAN publications.

Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates for Exhibit Hall Presentation Stages. Learn more on page 56 ».

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Presentation stage must fit within footprint of booth space Seating allowed for maximum of 25 people Presentations must not exceed 20 minutes in length Maximum of two presentations on Sunday, four presentations per day Monday–Wednesday (maximum of 14 presentations) Exhibitors create their own schedule during official Exhibit Hall hours Presenter must not be AAN Annual Meeting director, faculty, co-chairs, presenter, or abstract first author, member of AAN leadership, or AAN staff Presenter must clearly state that he/she is not representing the AAN’s views and/or opinions Announcements, music, or other AAN content are a regular occurrence in the exhibit hall and should be considered before choosing to purchase a presentation stage.

IMPORTANT NOTE This is the only type of in-booth presentation allowed at the AAN Annual Meeting. No other in-booth presentations of any kind will be allowed. Sanctions for guideline violations will apply.

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

EXHIBIT BOOTH OPTIONS

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SECURE SPACE ONLINE

ORDER ONLINE BY NOVEMBER 18 FOR PRIORITY ASSIGNMENT. This page is for planning only. All actual selections, pricing, and order placement will be handled online.

Rates/Booth Selections The AAN will make all efforts to assign space according to the exhibitor's request. Preferences for booth location are not guaranteed. Space will be assigned by priority points and date application is received. Final space will be determined by Conference Management.

Booth Spaces

Additional Options

Until 11/18/2019

After 11/18/2019

Qty

$3,300 $3,500

Linear Corner Island and Pavilion Rates 20' × 20' 20' × 30' 20' × 40' 20' × 50' 30' × 30' 30' × 40' 30' × 50' 40' × 40' 40' × 50' 50' × 50' 50' × 70'

Non-IRT

Qty

Subtotal

Presentation Stage

10' × 10' Rates

10' × 20'

IRT*

Subtotal

$8,900 $17,800 $26,700 $35,600 $44,500 $40,050 $53,400 $66,750 $71,200 $89,000 $111,250 $155,750

Nonprofit Space in Association Neighborhood

$3,500 $3,700 Other Size: Contact AAN For Pricing

$9,200 $18,400 $27,600 $36,800 $46,000 $41,400 $55,200 $69,000 $73,600 $92,000 $115,000 $161,000 For Details, See Page 13 »

Complimentary space available for the first 15 (fifteen) registered 10' × 10' Linear 10' × 10' Corner 10' × 20' Corner Career Fair Recruiter Package with 10' × 10' Booth

$1,100 $1,500 $4,450 For Details, See Page 13 »

$5,000

For booths 20' × 20' and larger

$15,075

$16,750

20' × 20'

$15,075 $24,750

$16,750 $27,500

20' × 20' Sound Dampening

$45,000

$50,000

Premium Meeting Suites

$50,000

N/A

Meeting Suites 10' × 20'

Hotel Meeting Suites Fairmont Royal York (Headquarter Hotel) Saskatchewan Nova Scotia British Columbia Library York Algonquin

$15,000 $15,000 $15,000 $15,000 $15,000 $15,000

$10,000 $10,000 $10,000 $10,000 $10,000 $10,000

Westin Harbour Castle Dockside 1 Dockside 4 Dockside 7 Dockside 8 Pier 6 Pier 9

Total

* Industry Roundtable (IRT) members receive member pricing on select sponsorships and advertising opportunities. 2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBITOR BOOTH STAFF REGISTRATION, HOUSING, AND TRAVEL BOOTH STAFF REGISTRATION Exhibitor Registration Deadline: April 2, 2020 Exhibitors receive four (4) complimentary booth staff registrations per 10' × 10' booth purchased. Additional badges for exhibit personnel may be purchased for $200 per badge. Online registration for exhibitors will open in December. Exhibitor badges will be distributed on-site at the Exhibitor Registration Desk. Admission to the Exhibit Hall will be restricted to registered exhibit personnel wearing official conference badges. Badges must be worn in the Exhibit Hall at all times. Exhibitors cannot share badges. Attaching cards, ribbons, or other items to badges is not permitted.

Exclusive Benefit for Industry Roundtable Members Top-level Industry Roundtable members receive a limited number of free full badges. Contact industrysales@aan.com for details and to register. All programs are included on a first-come, first served, space-available basis. In the event of reaching room capacity, the AAN reserves the right to decline admission to any session in the interest of both comfort and safety.

Activities Included with Exhibitor Badge Admission to scientific sessions—this includes Scientific Platform and Poster Sessions, Plenary Sessions, and Neuroscience in the Clinic Sessions. You may claim CME for these sessions. Access to the Exhibit Hall two (2) hours prior to the hall opening and one (1) hour after hall closing. Attendance at any other programs, including education programs, requires registration as an attendee at the general registration rate. An attendee badge is required for admittance to these courses.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBITOR BOOTH STAFF REGISTRATION, HOUSING, AND TRAVEL continued EXHIBITOR HOUSING Special hotel rates for the Annual Meeting are available by booking through the AAN official housing vendor, Convention Management Resources (CMR). A select number of rooms at overflow hotels are reserved for use by exhibitors. Exhibitor Housing requests open on Thursday, November 7, 2019, at 8:00 a.m. Pacific Time, for exhibitor groups of any size. All requests received by November 19 will receive assignments by December 12. Exhibitors booking through AAN housing receive two (2) additional priority points, and help the AAN maintain consistent and competitive exhibit rental costs and registration fees, resulting in greater physician attendance.

Group Housing Room blocks of 10 or more rooms on peak night must be reserved through group housing, and the company will be required to sign a Block Agreement before being able to secure the rooms. This agreement outlines all policies regarding room blocks, including attrition, deadlines, and payment. All names and dates must be sent to CMR for the room block by March 5, 2020, at 5:00 p.m. Pacific Time.

In the event of exhibit space cancellation, all hotel reservations held on behalf of the exhibiting company will be canceled immediately. No exceptions will be granted.

AAN Official Housing Vendor Convention Management Resources (CMR) W: 415-979-2283 or 800-676-4226 aanam.cmrushelp.com

Group Housing Policies If available, AAN housing will use the group’s housing history when assigning 2020 housing blocks. With exception to the IRT benefit, exhibitor housing is available only at overflow hotels. A credit card is required to request Exhibitor Housing; this card will be used as the guarantee for rooms booked. Hotels may charge a deposit approximately three weeks prior to arrival in the amount of one night’s room and tax for each reservation.

KEY DEADLINES NOV Exhibitor housing requests open

DEC Assignments sent to requests

1 2

submitted by November 19

MAR Group rooming list deadline

Attrition: Groups of 10 rooms or more are required to pick up 80% of the total room block as of the rooming list deadline of March 5, 2020. Groups with pickup less than 80% are subject to penalties such as forfeiture of exhibitor points, reduction of future room blocks, and/or a service fee.

Exhibitor Housing Rules Only confirmed AAN 2020 exhibitors may hold rooms within the AAN exhibitor block. Exhibitor housing must only be used for exhibitor personnel. Exhibitors or their agents must not negotiate blocks of independent hotel rooms for the 2020 Annual Meeting and/ or future Annual Meetings.

2020 American Academy of Neurology Annual Meeting Industry Opportunities Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL MEETING SUITES Located in Exhibit Hall A, all meeting suites are stand-alone with no shared walls, allowing for more privacy for your confidential meetings. You must be an exhibitor to purchase a meeting suite.

Saturday, April 25—Thursday, April 30 8:00 a.m.–5:00 p.m.

Select from three levels of meeting suites. 20' × 20' Sound Dampening Suite Price: $50,000 Includes: 20' × 20' upgraded hard wall with sound dampening qualities (12' high) Flame resistant fabric ceiling including lights and fans

General Guidelines for Meeting Suites:

Carpet ID sign

1. You are allowed one 22" × 28", or meter panel directly outside of your suite entrance

One locking door Wastebasket

event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

Meeting Suite Sponsorship

Mark Smith Orlando Romero

485743

5755418

Demetria Luna

Toronto

Sep 18, 2019

©2017 Freeman & FreemanXP. All Rights Reserved. The information contained herein is confidential, proprietary and trade secret information regarding Freeman and its affiliated entities. Any reproduction of such information, in whole or in part, is prohibited without the permission of Freeman.

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

Ability to customize exterior

2. No food and beverage tables are permitted outside of your footprint

Boardroom table for 10 event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

Meeting Suite Sponsorship

Mark Smith Orlando Romero

485743

5755418

Demetria Luna

Toronto

Sep 18, 2019

3. One greeting table is allowed outside of 10' × 20' and 20' × 20' meeting suites

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

4. AAN will provide floorplan maps of the space to help attendees navigate the suites

20' × 20' Suite Price: $27,500 Includes: 20' × 20' hard wall (8’ high)

One locking door

Boardroom table for 10

Wastebasket

Carpet

Ability to customize exterior

ID sign

event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

6m x 6m Suite Mgmt

Mark Smith Orlando Romero

485743

5833683

Demetria Luna

Toronto

Sep 16, 2019

Enhance your meeting suite with the following, available for order in your exhibitor service kit:

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

10' × 20' Suite Price: $16,750 Includes: 10' × 20' hard wall (8’ high)

ID sign

Boardroom table for 8

One locking door

Carpet

Ability to customize exterior

Wastebasket

Company graphics on the outside of the suite Additional furniture and/or audiovisual equipment Food and beverage service for your guests event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

4m x 6m Meeting Suite Mgmt

Mark Smith Orlando Romero

485743

5833679

Demetria Luna

Toronto

Sep 16, 2019

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

Recommended use: Staff meetings One-on-one meetings Social events

Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates for Exhibit Hall Meeting Suites. Learn more on page 56 ».

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Not permitted: Speaker/presenter trainings

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

CONVENTION CENTER PREMIUM MEETING SUITES Exclusive benefit to Industry Roundtable Members!* Four premium meeting suites are available for rental at the Toronto Metro Convention Centre. Friday, April 24—Friday, May 1 6:00 a.m.–6:00 p.m. Fee: $50,000 *Note: Must be a $50,000 2020 Industry Roundtable member and have an exhibit booth to purchase a Premium Meeting Suite. Exclusive opportunity available to top-tier $50,000 level members through December 9, 2019. Available to $40,000 and $25,000 members after December 9, 2019. Note: If not purchased by Industry Roundtable Members by February 3, 2020, these rooms will open to all exhibitors for purchase. What makes these suites premium? Premium Location: Located in the convention center—no need to walk back to your hotel for your meeting Enhanced Privacy Access: Available more days and longer hours than regular meeting suites Amenities: Electrical access, secured room Includes: Electrical access 22" × 28" sign

HOTEL MEETING SUITES Saturday, April 25–Thursday, April 30

Square Feet

Price

Dockside 1

840

$10,000

Dockside 4

600

$10,000

Dockside 7

720

$10,000

Dockside 8

543

$10,000

Privacy: Regular meeting room, not hard wall construction

Pier 6

540

$10,000

Access: Available longer hours than Exhibit Hall meeting suites

Pier 9

865

$10,000

Saskatchewan

589

$15,000

Nova Scotia

571

$15,000

British Columbia

1,150

$15,000

Library

1,126

$15,000

York

726

$15,000

Algonquin

856

$15,000

6:00 a.m.–6:00 p.m.

What makes these suites desirable? Location: Establish a home base for your organization at a conveniently located hotel

Hotel

Meeting Room

Westin Harbour Castle

Amenities: Electrical access, secured room, etc. Fairmont Royal York

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

IN CONJUNCTION WITH (ICW) EVENTS The AAN welcomes affiliated organizations to meet and host functions during AAN-approved dates and times in conjunction with the 2020 AAN Annual Meeting.

What is an In Conjunction With (ICW) event? An In Conjunction With (ICW) meeting is any event affecting Annual Meeting attendees that is outside the official AAN Annual Meeting program, including, but not limited to: Alumni reunions

Host an ICW Event Applications for ICW events will open in November 2019. Visit AAN.com/view/ICW for rates and guidelines.

Social events/dinners Staff meetings Industry pre-conference and post-conference meetings Scientific investigator meetings Scientific advisory board meetings Committee and board meetings Disclosure meetings as required by the U.S. Securities and Exchange Commission All meetings offered during the inclusive dates of the Annual Meeting, whether held at AAN-contracted facilities or in the same metropolitan area as the Annual Meeting

Contact: Brooke Martin Specialist, Annual Meeting & Conferences Logistics ICW@aan.com (612) 928-6154

HOTEL HOSPITALITY SUITES Hospitality Suites are located in hotel sleeping rooms (not in contracted meeting space) and are rented by entities to meet and entertain clients and potential customers. Hospitality Suites are available through CMR, the AAN’s official housing and registration vendor. Suites are available within the AAN housing block on a first-come, first-served basis.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

To book a Hospitality Suite, contact: aanreg@cmrus.com or (800) 676-4226.

Exhibits

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

MARKETING AND SPONSORSHIP OPPORTUNITIES SECTION CONTENTS Sponsorship and Support

Exhibit Hall Opportunities Buzz Cafes . . . . . . . . . . . . . . . . . . 29

General Support of the Annual Meeting . . . 24

Digital Billboard . . . . . . . . . . . . . . . . 29

Official Attendee Book Bags . . . . . . . . 24

NEW! Phone Booth . . . . . . . . . . . . 29

Resident and Fellows Scholarship Fund . . . 24

Carpet Graphics at Hall Entrance . . . . . . 30

5K Run for Brain Research . . . . . . . . . 25

Footprints . . . . . . . . . . . . . . . . . . 30

Hotel Key Cards and Card Holders . . . . . 25

Entrance Wall Clings . . . . . . . . . . . . . 30

Posters Online . . . . . . . . . . . . . . . . 26

Aisle Carpet . . . . . . . . . . . . . . . . . 31

WIFI Access . . . . . . . . . . . . . . . . . 26

Overhead Exit Banner . . . . . . . . . . . . 31

Convention Center WiFi . . . . . . . . . . . 26

Exhibit Hall Opening Luncheon . . . . . . . 31

Mobile Device Charging

Park Benches . . . . . . . . . . . . . . . . 31

Cell Phone Charging Stations/Lockers . . . . 27

Networking Reception . . . . . . . . . . . . 32

Exhibit Hall Charging Lounges . . . . . . . . 27

Pillar Marketing . . . . . . . . . . . . . . . . 32

Exhibit Hall Charging Table . . . . . . . . . . 27

Street Lamp Posts & Flower Beds . . . . . 32

Poster Session Opportunities

Tabletop Graphics . . . . . . . . . . . . . . 33

Poster Session Charging Lounge . . . . . . 28

Tri-Fold Map . . . . . . . . . . . . . . . . . 33

Poster Hall Table Top Graphics . . . . . . . . 28

Wayfinding Map . . . . . . . . . . . . . . . 33

Convention Center Opportunities NEW! Convention Center Charging Lounges . . . . . . . . . . . . . . . . . . . . 28

Exhibit Hall Passport . . . . . . . . . . . . . 34 Sponsorship Opportunities Worksheet Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates listed here for select opportunities. Interested in becoming a member? See page 56 ».

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SPONSORSHIP AND SUPPORT General Support of the Annual Meeting This sponsorship provides funding for general operation of the Annual Meeting. Specific Sponsorship Benefit: Acknowledgement in all the AAN marketing materials Acknowledgement on AAN-provided signage Sponsorship Fee: $10,000 (Multiple sponsorships)

Official Attendee Book Bags Showcase your company identity on the inside of this custom-designed AAN Annual Meeting book bag tote, which is distributed to all meeting attendees. Specific Sponsorship Benefit: Company logo placed on the inside of the bag in one to two locations (dependent on bag design) On-site signage at distribution location Sponsorship Fee: $61,500 (Exclusive sponsorship)

Resident and Fellows Scholarship Fund Provide funding for residents and fellows to attend the Annual Meeting education programs by underwriting registration fees for each resident or fellow. Residents and fellows are exposed to cutting-edge research and have the opportunity to augment their education, training, and network by attending educational and scientific programming at the AAN Annual Meeting. Specific Sponsorship Benefit: Acknowledgement in all AAN scholarship marketing materials sent to neurology residents, fellows, and program/fellowship directors Acknowledgement on AAN signs located outside of the Early Career Reception One invitation to the Early Career Reception for every $5,000 of support Acknowledgment on AAN.com Verbal acknowledgment at the Early Career Reception Sponsorship Fee: Starting at $5,000 (Multiple sponsorships)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

SPONSORSHIP AND SUPPORT Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates listed here for select opportunities outside the Exhibit Hall. Interested in becoming a member? See page 56 ».

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

Hotel Key Cards and Card Holders The hotel key cards and key card holders are available to industry supporters. Get your messaging in front of Annual Meeting attendees when they check-in at the select hotels and every time they enter their hotel room. Cards and holders will be distributed at select hotels in the AAN-room block to attendees who have booked through the AAN room block. Specific Sponsorship Benefit: Product or company logo recognition Sponsorship Fee: $145,000 Hotel Key Cards and Card Holders (Exclusive sponsorship)

$82,500 Hotel Key Cards $82,500 Hotel Key Card Holders Hotel Key Cards Specs:

5K Run for Brain Research Tuesday, April 28—6:30 a.m. The popular Run/Walk for Brain Research is open to multiple sponsors who will be helping raise money to support clinical research training fellowships in neurology. Over 500 runners participated in the 2019 Run/Walk in Philadelphia, raising over $25,000 for brain research. Industry team participation is welcome and encouraged.

Front of Card Live Area: 3.125" × 1.875" Back of Card Live Area: 3.125" × 1.25" Bleed Area: 3.625" × 2.375" Hotel Key Card Sleeves Specs: 7" × 8" Folded to 3.5" × 6" Presentation Folder Paper: 100# Gloss Cover; .095” Thick

3.375"

Specific Sponsorship Benefit: AAN-provided signage with sponsors’ company logos on AAN.com, at the convention center, and throughout AAN publications Option to place company logos on start and finish banners (sponsors to provide corporate logo) at the run site Sponsorship Fee: $5,000: Corporate sponsorship and team participation for up to 20 participants $4,000: Corporate sponsorship only

2.125"

YOUR COMPANY ON THE FRONT 3.125" × 1.875" Live Area Provide .125" Standard bleed

YOUR COMPANY ON THE BACK 3.125" × 1.25" Live Area Provide .125" Standard bleed

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SPONSORSHIP AND SUPPORT continued Posters Online

Provides Annual Meeting attendees the opportunity to view abstracts in an interactive, fully searchable database with the ability to magnify the abstract content for detailed viewing, contact the author directly with comments and/or questions, bookmark abstracts for easy access on return visits, and more.

6 months of corporate logo recognition on AAN.com Corporate logo recognition in Posters Online Ad in the 2020 Science Program publication Sponsorship Fee: $27,850 (Exclusive sponsorship)

WIFI ACCESS Convention Center WiFi Gain recognition when attendees connect to the Convention Center WiFi. Specific Sponsorship Benefit: Corporate logo on meter panel signage Acknowledgement of support in AAN publications leading up to the meeting and on-site through AAN house ads Sponsorship Fee: $85,000 (Exclusive sponsorship)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

MOBILE DEVICE CHARGING CHARGING OPTIONS These exclusive areas allow Annual Meeting attendees the ability to relax and recharge their devices—and themselves— while connecting with colleagues. Locations of the stations to be approved by the AAN and the Toronto Metro Convention Centre

Cell Phone Charging Stations/Lockers Sponsor’s product logo located on station in the Exhibit Hall and company logo on stations in general meeting areas Sponsorship Fee: Per Station: $9,250 Per Locker: $16,750 OPTION 1

Exhibit Hall Charging Lounges Sponsor’s company/product located on tabletop stations in general meeting areas in the Exhibit Hall Sponsorship Fee: $25,000

Pillar Wrapped Charging Seating This premier sponsorship is located on pillars at the front of the hall giving attendees a place to sit and recharge.

event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

ExhibitHallChargingHub-Sponsorship Mgmt

Mark Smith Orlando Romero

485743

5755448

Demetria Luna

Toronto

Aug 22, 2019

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Sponsorship Fee: $35,000 (Maximum four)

Exhibit Hall Charging Table The Exhibit Hall charging tables provides attendees a welcome opportunity to relax and recharge their devices during Exhibit Hall hours. The sponsorship includes graphics on the charging tabletop. Accessible to attendees while the Exhibit Hall is open. Sponsorship Fee: $10,000

Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates listed here for select Mobile Device Charging Options. Interested in becoming a member? See page 56 ». 2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

POSTER SESSION OPPORTUNITIES Poster Session Charging Lounge These exclusive opportunities within the poster session hall extend your presence to the scientific epicenter of the meeting. Sponsor’s company logo located on tabletop stations in general meeting areas Limited to organizational logo only; cannot include product offering Sponsorship Fee: $16,750

Poster Hall Table Top Graphics Expand your presence all week at the Annual Meeting with table top graphics spread throughout the Poster Sessions. Available as corporate recognition only.

event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

PosterHallChargingLounge-Sponsorship Mgmt

Mark Smith Orlando Romero

485743

5755492

Demetria Luna

Toronto

Aug 15, 2019

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

Sponsorship Fee: $6,500 for 3 tables

CONVENTION CENTER OPPORTUNITIES NEW! Convention Center Charging Lounges Rest and recharge in the one of our exclusive Convention Center charging lounges. These unique areas afford Annual Meeting attendees the ability to recharge their devices and reconnect with colleagues during the meeting. Convention Center charging lounges are located in the high traffic areas of Metro Toronto Convention Centre. Sponsor’s company logo located on tabletop stations in the skyway Limited to organizational logo only; cannot include product offering Sponsorship Fee: $22,000 event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

PosterHallChargingLounge-Sponsorship Mgmt

Mark Smith Orlando Romero

485743

5755492

Demetria Luna

Toronto

Aug 15, 2019

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES Industry Roundtable Members ($25,000 and above) receive a 10% discount off the standard rates listed here for select Exhibit Hall opportunities. Interested in becoming a member? See page 56 ».

Buzz Cafes Located in high traffic areas of the Exhibit Hall, this opportunity allows attendees to stop and grab a coffee as they explore the hall. Sponsor’s company logo or product logo located on tabletops and graphic walls in area Opportunity for sponsor to provide company branded cups and napkins for use during coffee breaks Logo recognition in AAN publications and Exhibit Hall announcement Sponsorship Fee: $39,500 event

client / project

creative

job #

line item #

account executive

producing branch

version

revision date

AAN 2020 April 25 - May 1, 2020

Buzz Cafe Sponsorship Mgmt

Mark Smith Orlando Romero

485743

5755505

Demetria Luna

Toronto

Aug 15, 2019

P:/Chicago/Branch/NCRDC/_Out of Region/2020/AAN (485743)/Exposition

Digital Billboard The 5' × 20' digital billboard in the Exhibit Hall main food service area is sure to turn some heads. The billboard allows for multiple 12-second static, digital spots to loop every 60 seconds with a 10-supporter maximum. Minimum of five required to launch. Sponsorship Fee: $110,000 (Exclusive sponsorship) $11,000 (Multiple sponsorships) Requirements Acceptable Digital Billboard spots are: company name and/or logo, brand and/or product name logo, brand and/or company slogan, booth number

NEW! Phone Booth Get noticed with this unique phone booth sponsorship opportunity. Attendees can use this as a quiet space to take a phone call or act as a photo opp. Sponsorship Fee: $18,500

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES continued Carpet Graphics at Hall Entrance This is a unique way to get your message out to meeting attendees as they enter the Exhibit Hall. The 8' × 8' carpet decal will be placed at the entrance of the Exhibit Hall. Sponsorship Fee: Starting at $110,000 (Exclusive sponsorship) Starting at $55,000 (Multiple (2) sponsorships)

Footprints Don’t miss this unique opportunity to purchase appliqué “footprints” imprinted with your product or logo to create a clear path that will lead attendees to your booth from either one of the hall entrances or from the food service area. Due to limited availability, footprints are firstcome, first-serve. Actual footprint pathway determined at the AAN Institute’s discretion. Sponsorship Fee: (1' × 1') $35,000 (2' × 2') $45,000 (3' × 3') $55,000

Entrance Wall Clings The perfect way to get your company noticed as attendees enter and exit the Exhibit Hall. Display your company branding on two wall clings at the main entrance. Specific Sponsorship Benefit: Product or company branding on walls as you enter the Exhibit Hall Sponsorship Fee: Two Entrances: $110,000 (Exclusive sponsorship— 4 clings) One Entrance: $55,000 (Multiple sponsorships)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

YOUR GRAPHICS HERE YOUR GRAPHICS HERE

Marketing and Sponsorship Opportunities

YOUR GRAPHICS HERE YOUR GRAPHICS HERE

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES continued Aisle Carpet The 9' × 20' aisle carpet decals are on display throughout the duration of the Exhibit Hall. This opportunity is available to exhibitors only. Sponsorship Fee: $35,000

Overhead Exit Banner Gain recognition with overhead banners seen by all attendees as they visit the hall. Specific Sponsorship Benefit: Product or company branding overhanging exit of hall

YOUR GRAPHICS HERE

Sponsorship Fee: $55,000 (Exclusive sponsorship)

Exhibit Hall Opening Luncheon Sunday, April 26—11:30 a.m.-1:00 p.m.

Specific Sponsorship Benefit: Sponsor-branded cups and napkins at lunch (sponsor-provided) 10' × 10' banner promoting the sponsorship in lunch location Thank you announcement in Exhibit Hall during lunch Welcome address by AAN Board member including thank you to sponsor Logo in AAN publications, AAN.com, and on-site signage Sponsorship Fee: $67,500 (Exclusive sponsorship)

Park Benches Each of the bench locations will include: Your messaging on two back-to-back park benches 36" × 36" floor decal Signpost with branding at each location Floral Sponsorship Fee: $115,000 for 10 bench sets (Exclusive sponsorship) $57,500 for 5 bench sets (Multiple (2) sponsorships)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES continued Networking Reception

Monday, April 27—4:00 p.m.-6:00 p.m. Expanded hall hours give attendees more time to meet and connect with exhibitors, all while enjoying the ambiance of the Exhibit Hall. During this social hour, attendees will mingle with exhibitors and explore the Innovation Hub. Light hors d’oeuvres will be served. Specific Sponsorship Benefit: Sponsor-branded cups and napkins during reception (sponsorprovided) 10' × 10' banner promoting the sponsorship in Exhibit Hall Thank-you announcement in Exhibit Hall during reception Logo in AAN publications, AAN.com, and on-site signage Sponsorship Fee: $45,000 (Exclusive sponsorship)

Pillar Marketing Sponsor to provide artwork for four banners. Great visibility! Sponsorship Fee: $45,000 (Multiple sponsorships) Requirements Locations will be reviewed and determined based on the initial request (payment received) and availability. The AAN will contact each participating company based on date initial request is received and work collaboratively to determine best location. NOTE: If a pillar is in a company booth, the pillar is not considered part of the booth. Company is not allowed to place pillar banner without sponsorship.

Street Lamp Posts & Flower Beds Stand out with your company branding on lamp post flags and flower boxes placed down heavily trafficked aisles. Each location will include: Your messaging on lamp post flags and flower boxes Floral Sponsorship Fee: $85,000 (Exclusive sponsorship)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES continued Tabletop Graphics Enhance your presence at the Annual Meeting with tabletop graphics spread throughout the Exhibit Hall. Spread brand recognition outside of your exhibit booth to catch the eye of attendees while they eat, socialize, and regroup. Sponsorship Fee: $6,500 for 3 tables (Multiple sponsorships) $11,000 for 5 tables (Multiple sponsorships)

Tri-Fold Map Placed near wayfinding maps, these quick-reference tri-fold maps can help attendees better find you. Specific Benefit: Company/Product Logo on tri-fold map Sponsorship Fee: $17,500 (Exclusive sponsorship)

Wayfinding Map Back by popular demand! Highlight your booth on the large maps for the Exhibit Hall floorplan, placed throughout the Exhibit Hall. Available to exhibit spaces 20' × 20' or larger. Specific Sponsorship Benefit: Company Logo highlighted on Exhibit Hall Map displayed on 5 backlit maps Sponsorship Fee: $67,500 (Exclusive sponsorship)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

EXHIBIT HALL OPPORTUNITIES continued Exhibit Hall Passport Put your company/product logo on the travel passport and increase traffic to your booth. Attendees who visit all booths listed on the passport will be entered in daily drawings. Prizes vary year to year but are always a great draw. Attendees must fill out the passport each day to win prizes, so it is a great way to see traffic at your booth every day! Sponsorship Fee*: Starting at $500-$2,750, depending on booth size. (Multiple (up to 12) sponsorships plus exclusive premier sponsorship per passport)

*Exhibit Hall Passport not eligible for IRT discounts April 26

April 27

April 28

April 29

$1,750

$1,250

$750

$500

$2,000

$1,500

$1,000

$750

$2,250

$1,750

$1,500

$1,250

$2,750

$2,250

$2,000

$1,750

$5,000

Level I Exhibits 200 sq. ft. and smaller Level II Exhibits 201-799 sq. ft Level III Exhibits 800-1,599 sq. ft. Level IV Exhibits 1,600 sq. ft and larger

Premier Passport Sponsor $5,000

The AAN reserves the right to cancel the passport if a minimum of 10 (ten) logos are not sold by February 18, 2020. Premier Passport Sponsorship Enlarged logo on passport Host of the grand prize drawing Drop-off location for completed passports in your booth

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Marketing and Sponsorship Opportunities

Exhibits

Advertising

Industry Therapeutic Updates

Continuing Medical Education

AAN Leadership Opportunities

Brain Health Fair

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SPONSORSHIP OPPORTUNITIES Note: This document is for planning use only. All actual selections, pricing, and order placement will be handled online. IRT Member Pricing*

Non-IRT Pricing

Qty

IRT Member Pricing*

Subtotal

SUPPORT AND GIVEAWAYS

Exhibit Hall Networking Reception

General Support Of Annual Meeting

Exclusive Sponsor (C)

Sponsor (C)

$10,000

Annual Meeting Book Bags Exclusive Sponsor (C) Fellows Scholarship

$5,000

Exhibit Hall Park Benches

Resident Scholarship

$5,000

Exclusive Sponsor (C/P) Multiple Sponsor (C/P) (Two Available)

Exclusive Sponsor (C/P)

Mobile Device Charging Options Charging Station (C/P)

$8,325

$9,250

Charging Locker (C/P)

$15,075

$16,750

Exhibit Hall Charging Lounge (C/P)

$22,500

$25,000

$9,000

$10,000

$31,500

$35,000

$15,075

$16,750

$5,850

$6,500

Exhibit Hall Charging Table (C/P)

Poster Sessions Opportunities Poster Hall Charging Lounge (C) Table Top Graphics (C) (3 Table Tops) Convention Center Charging Lounge (C)

$19,800

$22,000

$31,500

$35,000

$35,550

$39,500

Exhibit Hall Buzz Café Exhibit Hall Digital Billboard $99,000 $110,000 $9,900

$11,000

Exhibit Hall Wall Clings Exclusive Sponsor (C)

$99,000 $110,000

Exhibit Hall Entrance Carpet Graphic Decals Exclusive Sponsor (C/P)

$99,000 $110,000

Multiple Sponsor (C/P)

$49,500

$55,000

$31,500

$35,000

2' × 2' Footprints (C/P)

$40,500

$45,000

3' × 3' Footprints (C/P)

$49,500

$55,000

Exhibit Hall Footprints 1' × 1' Footprints (C/P)

$55,000

$51,750

$57,500

$16,650

$18,500

$40,500

$45,000

Exhibit Hall Phone Booth Exclusive Sponsor (C/P) Pillar Marketing Sponsor (C/P)

Exhibit Hall Street Lamps with Flower Beds Exclusive Sponsor (C/P)

$76,500

$85,000

5 Tabletops (C/P)

$9,900

$11,000

3 Tabletops (C/P)

$5,850

$6,500

$15,750

$17,500

$60,750

$67,500

Exhibit Hall Tabletop Graphics

Exclusive Sponsor (C/P) Exhibit Hall Way Finding Maps

OPPORTUNITIES OUTSIDE EXHIBIT HALL

Exhibit Hall Aisle Carpet

Single Advertisement

$49,500

$103,500 $115,000

Exclusive Sponsor (C/P)

EXHIBIT HALL OPPORTUNITIES

Exclusive Sponsor (C/P)

$67,500

Exhibit Hall Tri-Fold Maps

Convention Center Opportunities

Sponsor (C/P)

$60,750

Subtotal

Exhibit Hall Overhead Exit Cling

$61,500

Sponsor (C/P)

$45,000

Qty

Exhibit Hall Opening Luncheon

$55,350

Exhibit Hall Pillar Wrapped Charging Seating (C/P)

$40,500

Exclusive Sponsor (C)

Scholarship Funding

Non-IRT Pricing

5k Run/Walk for Brain Research Sponsor (C)

$3,600

$4,000

Sponsor (C) and Team Participation

$4,500

$5,000

Hotel Key Cards & Card Holders Exclusive Sponsor (C/P)

$130,500 $145,000

Hotel Key Cards (C/P)

$74,250

$82,500

Hotel Key Card Holders (C/P)

$74,250

$82,500

$25,065

$27,850

Posters Online Exclusive Sponsor (C) WIFI SPONSORSHIP WiFi Access at Convention Center Exclusive Sponsor (C)

$76,500

$85,000

* C = Corporate Promotion · P = Product Promotion

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Marketing and Sponsorship Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain HealthÂ Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

ADVERTISING OPPORTUNITIES OVERVIEW AAN staff are available to help maximize sponsorship exposure through ad buys.

SECTION CONTENTS AAN Conferences Mobile App . . . . . . . 37 On-site Guide Rate Card . . . . . . . . . . . 39 Door Drop Rate Card . . . . . . . . . . . . . 41 AANextra Rate Card . . . . . . . . . . . . . 42 Scientific Program Rate Card . . . . . . . . 44 Annual Meeting Attendee List . . . . . . . . 45 Out-of-Home Advertising . . . . . . . . . . 46

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

AAN CONFERENCES MOBILE APP The 2020 AAN Annual Meeting will be available in the AAN Conferences app by March 2020. Connect with attendees, non-attendees, exhibitors, and press to build awareness while establishing your company as a unique product provider in today’s digital environment.

Annual Meeting Mobile App Statistics (January 11–May 11, 2019) 12,075 Users (Unique Devices)

355,701 Events/Interactions with Sponsored Content

DEADLINES

2,374,857 Impressions (Screen Views)

Contact Erin Harris to discuss specific deadlines for deliverables for the 2020 Annual Meeting Mobile Application.

Average Session Duration: 12:28

Contact

The mobile app is designed to: Serve as a pre-meeting communication and marketing tool for potential attendees Enhance the Annual Meeting attendee experience

Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038

Promote attendee networking both before, during, and after the meeting Deliver meeting content to attendees on demand Features: Searchable meeting schedule Personal itinerary and activity feed Exhibit Hall map Program locations Exhibitor listing with product description and contacts City guide Convention center and hotel maps Social networking integration including Twitter, Facebook, and LinkedIn Attendee messaging

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

ANNUAL MEETING MOBILE APP

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

Placement in Annual Meeting App Company and product logo on app launch interstitial page Color Space: RGB Format: JPG Dimension: 72DPI Aspect: iPhone, Android, Windows Note: In order to fit multiple platforms, the image is fit to the screen and centered Anchored top placement in exhibitor list, with company logo Banner ad displayed on top of schedule listing screen; can be linked to website of sponsors choosing INTERSTITIAL: Full page advertisement displayed directly after a device loads an Eventbase app. IMAGE REQUIREMENTS Landscape tablet Dimensions: 2048x1536px Format: PNG or JPEG Maximum file size: 1mb Larger displays Dimensions: 1242x2208px Format: PNG or JPEG Maximum file size: 1mb Smaller displays Dimensions: 640x960px Format: PNG or JPEG Maximum file size: 1mb BANNERS: Located at the top of a screen; can be linked to any page within the app. IMAGE REQUIREMENTS Dimensions: 960x225px Format: PNG or JPEG Maximum file size: 1mb Note: Images get scaled up/down for different screen sizes

Placement in App Marketing Application will be available by January 2020 to 90 days after the Annual Meeting Corporate logo included in all pre- and post-advertising, including web promotion, signs, print ads, promotional emails, and other Annual Meeting publications Sponsorship Fee: Starting at $167,500 (Exclusive sponsorship although the AAN reserves the right to use some banner ad space to advertise its own products before January 2020 and after the end of the 2020 Annual Meeting)

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

ON-SITE GUIDE RATE CARD The 2020 AAN On-site Guide will be distributed to professional meeting attendees, with additional copies available at the Exhibit Hall. This is a not-to-be-missed opportunity to promote your corporate brand, product, and more in an on-site meeting publication.

The On-site Exhibit Guide includes: Meeting-at-a-glance Exhibitor Product/Company Descriptions (opportunity to include corporate logo) Exhibit Hall Map (premium advertising) Booth Listing (by booth number and alphabetical)

Placement

AAN Ad promoting all Industry Therapeutic Updates Thank you to Annual Meeting Supporters Ad

Unless specified in the ad type, ad placement is up to the discretion of the AAN and based on availability.

Exhibit Hall Passport

Payment Date

Note pages

Exhibit Guide Ad Pricing Ad Type

IRT Member Rate*

Non-IRT Rate

Enhanced exhibitor product listing (w/B&W logo)

$315

$350

Enhanced exhibitor product listing (w/ color logo)

$495

$550

Half Page Ad (4-color)

$6,525

$7,250

Full Page Ad (4-color)

$8,550

$9,500

Inside Front Cover Ad (4-color)

$10,125

$11,250

Two Page Spread (4-color)

$13,050

$14,500

Back Cover Ad (4-color)

$15,075

$16,750

Logo (Corporate/Product) added to 16+ notes pages in the back of the Exhibit Guide (4-color)

$15,075

$16,750

2-Sided Full Page Ad with Bookmark Tear Out

$15,075

$16,750

2-sided Full Page Ad with Tabbed Corporate Logo (4 available)

$17,550

$19,500

Exhibit Map Spread with Inside Back Cover Ad: Corporate logo with tagline text on map—plus, full Page 4-color inside back cover ad

$20,250

Headquarter Hotels and Convention Center Map: Full Page 4-color ad— positioned opposite the highly-trafficked Convention Center Map

$30,150

$33,500

Exhibit Guide Tip affixed to Cover with Two Page Spread (4-color) ad

$40,500

$45,000

Payment must accompany the insertion order form on or before February 14, 2020, to activate reservation(s) of space request locations. All space is determined based on date the insertion order form is received. The AAN reserves the right to cancel publication of the On-site Guide if a minimum of 10 (ten) full-page inserts are not sold by February 14, 2020

ON-SITE GUIDE DEADLINES FEB Order form and payment due

1 4

MAR Graphic files to Erin Harris for approval

MAR Approved graphic files to AAN

$22,500

1 9

AAN Review of Materials Contact Sales/AAN Review of Materials Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038 Elizabeth Busch, CGW Program Manager, Grants ebusch@aan.com (612) 928-6115

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

ON-SITE GUIDE RATE CARD

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

Mechanical Requirements Page Dimensions Page Trim Size Bleed Margin Binding Ad Type Half Page Full Page Spread Inside Front Cover Back Cover Exhibit Map Spread Logo with Inside Back Cover Ad Tip Cover

5.5" × 8.5" 0.125" Perfect Bind (bind margin 0.5") Size Live 5.5" × 4.25" 4.5" × 3.75" 5.5" × 8.5" 4.5" × 7.5" 11" × 8.5" 4.5" × 7.5" 5.25" × 8.5" 4.375" × 7.5" 5.375" × 8.5" 4.625" × 7.5" 5" × 8.5"

4" × 7.5"

5.25" × 4.25"

4.5" × 3.75"

Provide .125" Standard bleed 5.5"

Accepted File Types High-resolution, press quality PDFs with bleeds and crop marks. 2-page spreads should be provided as reader spreads.

2.75" × 8" Live Area

5.5" × 8.5" Full page Ad

Intervention Fees: $200/hour

2" × 8.5" Perforated Bookmark

Bookmark Guides 8.5"

3.5"

Provide .125" Standard bleed 5.5"

.5" .5"

4.35" × 8" Live Area .65" from gutter

Tab Position 1

5.5" × 8.5" Full page Ad +.5" Tab Tab Position 2

Tab Guides

8.5"

Tab 2 Folded in 1/2" from Trim Tab Position 3

Tab Position 4

.5"

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

DOOR DROP RATE CARD Reach attendees with your message by participating in the official AAN door drop distributed to select rooms in the AAN-hotel block on the mornings of Sunday, April 26, Monday, April 27, and Tuesday, April 28. Opportunity available to exhibitors, Industry Therapeutic Update event participants, and Industry Roundtable members. New in 2020 – we’re going green with biodegradable bags! Join the movement and let attendees know you are on board by noting on your door drop inserts when you are using recycled or environmentally friendly materials.

Door Drop Pricing Door Drop Type

IRT Member Rate*

Bag Sponsorship

$20,250 /day

$22,500 / day

$8,235 /day

$9,150 /day

Insert

Non-IRT Rate

Per day quantity

FEB Bag sponsorship files sent to Erin Harris for approval

FEB Insertion online order due

1 4

FEB Final (approved) door drop bag graphics due

1 4

Mechanical Requirements Insert Maximum size Maximum weight

DOOR DROP DEADLINES

Sizes 8.5" × 11" 4 oz. 3,500

MAR Insert files sent to Erin Harris for approval

MAR Materials to fulfillment house if company is printing

1 9

The advertiser must provide shipping labels and place on the outside of each box that is shipped. Include company name, product or promotional identification, and quantity on the label. Do not ship to the AAN office, or additional shipping charges will apply. The AAN will not be responsible for shortages due to an incorrect number of inserts received. Submit an additional three- to five-percent overage to allow for potential growth of room blocks. Additional costs will be incurred if advertiser fails to comply with shipping instructions or to fully complete shipping label provided for door drop inserts

Contacts Sales/AAN Review of Materials Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038

Print Consultant Curtis 1000 Thad Kielb 5601 East River Road Fridley, MN 55432 (952) 948-2148

Elizabeth Busch, CGW Program Manager, Grants ebusch@aan.com (612) 928-6115

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

AANEXTRA RATE CARD AANextra will be distributed to approximately 4,000 Annual Meeting attendees each day Saturday through Thursday mornings (April 25–30, 2020). The full-color magazine highlights popular events during these days, such as Exhibit Hall highlights and opening reception, scientific poster sessions, Brain Health Fair, experiential learning areas, and social events. Your advertisement in this publication will enable you to further promote your corporate brand and products to this audience of committed, informed, and curious neurology professionals.

AANextra Ad Pricing Door Drop Type Half Page (single issue) Half Page (all issues) Full Page (single issue) Full Page (all issues) Full Page PI (single issue)

IRT Member Rate*

Non-IRT Rate

$2,700

$3,000

$10,800

$12,000

$5,400

$6,000

$21,600

$24,000

$2,700

$3,000

Full Page PI (all issues)

$10,800

$12,000

Spread Ad (single issue)

$8,100

$9,000

$34,200

$38,000

$7,200

$8,000

$28,800

$32,000

$7,200

$8,000

$28,800

$32,000

$8,550

$9,500

Outside Back Cover (all issues)

$34,200

$38,000

Cover Tip Ad with Half page (single issue)

$10,800

$12,000

Cover Tip Ad with Half page (all issues)

$43,200

$48,000

Spread Ad (all issues) Inside Front Cover (single issue) Inside Front Cover (all issues) Inside Back Cover (single issue) Inside Back Cover (all issues) Outside Back Cover (single issue)

AANEXTRA DEADLINES FEB Order form and payment due

1 4

MAR Graphic files to Erin Harris for approval

1 9

APR Approved graphic files due to AAN

The AAN reserves the right to cancel publication of AANextra if ads are not sold by February 14, 2020.

Payment Date Payment must accompany the insertion order form on or before February 14, 2020, to activate reservation(s) of space request locations. All space is determined based on date the insertion order form is received.

Placement Placing of ads is up to the discretion of the AAN and based on availability.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Contacts Sales/AAN Review of Materials Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038 Elizabeth Busch, CGW Program Manager, Grants ebusch@aan.com (612) 928-6115

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

AANEXTRA RATE CARD

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

AANextra Mechanical Requirements Page Dimensions Page Trim Size

8.25" × 10.875"

Bleed Margin

0.125"

Binding

Saddle Stitched

Ad Type

Size

Half-page Horizontal

8.25" × 4.4375"

7.25" × 3.4375"

Half-page Vertical

4.025" × 10.875"

3.025" × 9.875"

Full-page

8.25" × 10.875"

7.25" × 9.875"

Spread

16.5" × 10.875"

7.25" × 9.875" ea

Cover

8.25" × 10.875"

7.25" × 9.875"

Cover Tip

8" × 6"

7" × 5"

Live

Accepted File Types High-resolution, press quality PDFs with bleeds and crop marks. 2-page spreads should be provided as reader spreads. Intervention Fees: $200/hour

Ad Size Guides 16.5"

8.25"

4.025"

Tip Cover Guides Full-page Ad 7.25" × 9.625" Live Area

10.875"

Half-page Vertical Ad 3.025" × 9.875" Live Area

7" × 5" Live Area 4.4375"

Provide .125” Standard bleed

Half-page Horizontal Ad 7.25" × 3.4375" Live Area

Provide .125” Standard bleed

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

SCIENTIFIC PROGRAM RATE CARD The 2020 Science Program publication is mailed to select AAN members and non-members in February, as well as posted online and digitally circulated via email giving potential Annual Meeting attendees their first look at the scientific abstracts presented during the meeting. The Science Program is a great advertising opportunity to reach approximately 22,000 neurology professionals via print and thousands more online.

Scientific Program Ad Pricing Ad Type

IRT Member Rate* Non-IRT Rate

Half page

$3,150

$3,500

Full page

$4,950

$5,500

Spread

$8,550

$9,500

Mechanical Requirements Page Dimensions Page Trim Size

8.25" × 10.875"

Bleed Margin

0.125"

Binding

Perfect Bind (Bind Margin 0.6")

Paper Stock

70 lb. gloss text

Ad Type

Size

Live

Half-page Horizontal

8.25" × 4.4375"

7.25" × 3.4375"

Half-page Vertical

4.025" × 10.875"

3.025" × 9.625"

Full page

8.25" × 10.875"

7.25" × 9.875"

Spread

16.5" × 10.875"

7.25" × 9.875" ea

Accepted File Types High-resolution, press quality PDFs with bleeds and crop marks. 2-page spreads should be provided as reader spreads. Intervention Fees: $200/hour

Placement Placing of ads is up to the discretion of the AAN and is based on availability.

SCIENTIFIC PROGRAM LISTING DEADLINES JAN Order form and payment due

2 2

JAN Graphic files to Erin Harris for approval

2 2

FEB Approved graphic files due to AAN

AAN Review of Materials Contact Sales/AAN Review of Materials Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

ANNUAL MEETING ATTENDEE LIST Let attendees know about products, services, job opportunities, and your presence at the 2020 Annual Meeting before and after the meeting by renting use of the Annual Meeting Attendee List. Available as pre- and post-meeting lists to help customize your communication. Exclusively available to registered exhibitors and Industry Roundtable members for onetime use.

Past List Sizes

Attendee List Pricing Table

The Attendee List is comprised of US attendees only who have not opted out of receiving non-AAN mailings. This impacts the size of the list. List

2019

2018

Pre-meeting

1,450

1,823

Post-meeting

1,536

1,935

Guidelines The AAN does not rent lists without an AAN-approved sample mailing or marketing piece, i.e., organization must do a mailing to receive a list. Please note the date the list(s) become available. Samples of the materials proposed for the mailing or email marketing must be submitted for review and approved by the AAN for compliance with Guidelines and Sanctions prior to processing the order. Significant discrepancy between the material submitted for review and the final printed or emailed materials may result in forfeiture of future list usage and AAN sanctions. Marketing materials promoting AAN CME-approved activities cannot include product specific advertising, promotion of exhibit booth, or any type of information that may be a perceived conflict of interest by the AAN, or violates ACCME policies and guidelines or Guidelines and Sanctions. The Attendee List may not be used for the purpose of conducting a survey. The Attendee List may not be used to market any AAN education, science, or poster programming. Forward a sample of the mailing or email marketing piece for AAN review to Erin Harris at eharris@aan.com. AAN review can take up to seven business days. Once the sample has been approved, lists are distributed via email attachment (Excel file). The use of AAN brand logo or Annual Meeting logos on marketing materials is strictly prohibited. The AAN will be the final authority for approval of list usage. For any unauthorized use of the list, list renter must pay the fee plus a fine of $500 per each unauthorized use.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

All actual selections and order placing will be handled online. List to be used in marketing in relation to AAN Annual Meeting Type Pre-meeting List

Post-meeting

Pre- and Post-meeting

Price

$800

Mailing

$800

Both

$1,600

$1,100

Mailing

$1,100

Both

$2,200

$1,900

Mailing

$1,900

Both

$3,300

ATTENDEE LIST DEADLINES APR Order form deadline

APR Pre-and-post meeting samples due to AAN for approval

APR Pre-meeting attendee list becomes available (only to

those who have AAN approved marketing piece)

APR Deadline to send pre-meeting emails/mailers

2 2

MAY Post-meeting attendee list becomes available (to those

1 4

with AAN-approved marketing piece)

MAY Deadline to send post-meeting emails/mailers

2 8

Contact Erin Harris Senior Administrator, Industry Sales eharris@aan.com (612) 928-6038

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

OUT-OF-HOME ADVERTISING Enhance your organization’s overall presence with outdoor advertising. Reach your target audience and customize your message throughout Toronto as attendees socialize and network with colleagues outside of the Metro Toronto Convention Centre. These highly visible opportunities allow your organization to increase brand awareness among attendees in a more expanded footprint.

Available Opportunities include: Airport Digital Networks

Out-of-Home Advertising will be available in early November.

Airport Baggage Claim Packages

Contact

Airport Digital Spectaculars Airport Banners Toronto Area Billboards and Posters City-center Street Level Displays

Andrew Halverson Associate Director, Industry Sales ahalverson@aan.com (612) 928-6117

Column Panels Transit Shelters Taxi Tops

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Advertising

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

INDUSTRY THERAPEUTIC UPDATE OPPORTUNITIES SECTION CONTENTS Overview . . . . . . . . . . . . . . . . . . . 48 Industry Therapeutic Update Room Pricing . . . . . . . . . . . . . . . . . 49 Industry Therapeutic Updates Policies and Guidelines . . . . . . . . . . . . 50

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Therapeutic Updates

Important Information

Contents

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

OVERVIEW Industry Therapeutic Updates (ITUs) are available exclusively to Industry Roundtable members*. These evening programs provide an opportunity for pharmaceutical companies, device companies, or other appropriately related organizations to share information about current pipeline activity, promote emerging therapies and projects with Annual Meeting attendees, in accordance with the standards set for the industry by the Food and Drug Administration. Meeting space is limited. ITUs and related meeting space will be approved on a first- come, first-served basis based on completed forms. End times vary based on event content; the maximum time allowed per event is three hours, with programming beginning no earlier than 7:00 p.m. on offered days.

Deliverables/Timeline

DELIVERABLES/TIMELINE

* I nterested in Industry Roundtable Membership? See page 56 »

DEC Return Agency of Record Form for ITU related activities

1 8

JAN Submit program topic area (i.e., multiple sclerosis,

1 5

epilepsy) to AAN

FEB Submit official ITU program title to AAN

1 9

MAR Submit promotional materials** (On-site signage,

1 5

in-booth promotional invitations) to the AAN for approval

APR Deadline to send pre-meeting emails/mailers

2 4

** O ther secured promotional opportunities (e.g. Door Drop, AANextra) follow respective timelines

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Therapeutic Updates

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Industry Therapeutic Updates

Advertising

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

INDUSTRY THERAPEUTIC UPDATE ROOM PRICING Date

Hotel

Room

Estimated Capacity*

Square Feet

Dimensions

Room Fee

Premium Industry Therapeutic Update (Limited Event Space—Only 3 ITU Sessions Offered to Maximize Attendance) Saturday, April 25

Wednesday, April 29

Delta Hotel Marriott Toronto

SOCO Ballroom

220

6,528

102' × 64' × 18'

$110,000

InterContinental

Ballroom

250

5,760

60' × 96' × 9'11"

$115,000

InterContinental

Ontario & Niagara Ballrooms

130

3,116

82' × 38' × 9'6"

$95,000

Fairmont Royal York

Canadian

640

13,000

69' × 185' × 7'6"/17'7"

$200,000

Fairmont Royal York

Concert

480

8,000

61' × 135' × 15'

$155,000

InterContinental

Ballroom

250

5,760

60' × 96' × 9'11"

$115,000

1,764

36' × 49' × 11'

$65,000

Industry Therapeutic Update

Monday, April 27

Tuesday, April 28

Delta Hotel Marriott Toronto

Kensington A

Delta Hotel Marriott Toronto

Kensington B

Delta Hotel Marriott Toronto

SOCO AB

1,764

36' × 49' × 11'

$65,000

180

4,352

64' × 68' × 18'

$75,000

Delta Hotel Marriott Toronto

SOCO C

2,176

64' × 34' × 18'

$65,000

Fairmont Royal York

Concert

480

8,000

61' × 135' × 15'

$130,000

Fairmont Royal York

Ballroom

220

5,000

41' × 121' × 15'

$95,000

InterContinental

Ballroom

250

5,760

60' × 96' × 9'11"

$95,000

InterContinental

Ontario & Niagara Ballrooms

130

3,116

82' × 38' × 9'6"

$70,000

The Westin Harbor Castle

Regatta

180

4,798

94' × 66' × 10'

$75,000

The Westin Harbor Castle

Marine

1,560

50' × 36' × 10'

$65,000

Delta Hotel Marriott Toronto

Kensington A

1,764

36' × 49' × 11'

$65,000

Delta Hotel Marriott Toronto

Kensington B

1,764

36' × 49' × 11'

$65,000

Delta Hotel Marriott Toronto

SOCO AB

180

4,352

64' × 68' × 18'

$75,000

Delta Hotel Marriott Toronto

SOCO C

2,176

64' × 34' × 18'

$65,000

Fairmont Royal York

Concert

480

8,000

61' × 135' × 15'

$130,000

Fairmont Royal York

Ballroom

220

5,000

41' × 121' × 15'

$95,000

InterContinental

Ballroom

250

5,760

60' × 96' × 9'11"

$95,000

InterContinental

Ontario & Niagara Ballrooms

130

3,116

82' × 38' × 9'6"

$70,000

The Westin Harbor Castle

Regatta

180

4,798

94' × 66' × 10'

$75,000

The Westin Harbor Castle

Marine

1,560

50' × 36' × 10'

$65,000

* Room capacity is based on a standard 10-person banquet set.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Therapeutic Updates

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

INDUSTRY THERAPEUTIC UPDATES POLICIES AND GUIDELINES Participation Criteria Criteria 1. Participating company must be a 2020 dues-paid member of the American Academy of Neurology Industry Roundtable. 2. Participating company must be a contracted/paid exhibitor for the 2020 AAN Annual Meeting. 3. Participating company must be a supporter of a 2020 Annual Meeting sponsorship or marketing item. 4. No CME will be given by any accredited organization for the programs offered.

Attendance 1. Participating company cannot charge any type of fee to attend. All Annual Meeting attendees must be treated with equal accordance. 2. Participating company cannot contact meeting registrants by phone in an effort to invite Annual Meeting attendees to its ITU event. Promotion will be limited to those opportunities outlined in these guidelines. All communication with meeting participants must receive prior approval from the AAN.

Industry Therapeutic Update Contract All participating companies must complete the online Industry Therapeutic Update Contract before space will be held by the AAN.

Evaluation/Reports 1. The AAN requires Industry to evaluate their individual ITU program by having attendees complete evaluation forms. Industry is required to provide the AAN with a summary of the evaluation results within 30 days following the Annual Meeting. 2. The AAN reserves the right to evaluate the ITU by requesting attendees complete additional evaluation materials, either on-site at the event and/or following the event, if needed. 3. AAN staff will attend the ITU events for AAN evaluation purposes. The AAN reserves the right to request additional information/ materials as needed.

Participation Fees 1. Participating company must pay to participate in the ITU. The participation fee must be paid in full 30 days prior to event date. If the fee is not paid by this deadline, participating company will forfeit participation, and the opportunity will be given to the next applicant (in priority order). Participating company is responsible for all expenses associated with its program (with the exception of the meeting room rental and registration list) including audio-visual, food and beverage, setup

2020 American Academy of Neurology Annual Meeting Industry Opportunities

fees, decorator fees, electrical, labor, etc. Industry is required to use the AAN’s official vendors. See official vendor contact information on page 5 »

Promotional Guidelines 1. All ITU marketing materials, including but not limited to, promotional and on-site materials must receive AAN approval prior to distribution including any and all announcements, invitations or solicitations, envelopes, advertising, web content, etc. 2. The participating company’s program must be entitled “Industry Therapeutic Update from [Insert participating Company’s Name]” and must be conspicuously marketed in that manner. This language must be in a TEXT SIZE that clearly distinguishes it as the title of the program. Companies may include a subtitle that specifies the therapeutic area to be discussed at the program. 3. Promotional pieces must clearly indicate that this is not a CME program nor will CME credits be given for attendance. 4. There can be no implication—implied or otherwise—in any promotional materials or on-site materials indicating that Industry’s ITU program is part of the AAN Annual Meeting Education or Scientific programs and/or endorsed by the AAN and promotional materials must include language indicating this. 5. The AAN will publicize the ITU in the AAN Science Program and On-Site Exhibit Guide, AAN Conferences Mobile App, as well as on AAN.com. The AAN will provide one complimentary pre-registration Attendee List to the participating company for a one-time use in marketing the ITU program to AAN Annual Meeting attendees. Multiple uses or storage of registration list are strictly prohibited. Attendee List must be deleted by participating company within 72 hours of one-time mailing. 6. Follow-up materials (including electronic copies of pre-meeting materials, on-site materials, evaluation summaries, industry evaluation feedback, etc.) are due to the AAN within 30 days following the Annual Meeting. 7. The AAN will place signage in the meeting venue advertising the ITU events. Each participating company is responsible for its own signage outside of the meeting room. Participating company may place its signage outside of the meeting room door an hour and a half before the event and all signage must be removed by one half hour after the event. 8. Signage in hotel lobbies is prohibited; should a hotel allow, each participating company can have additional 22" × 28" signage on easels with a detail person in the lobby and corridor leading to each event room from 5:30 p.m. to 10:00 p.m. Signage must include language specified in the Promotional language indicating it is not an AAN official program and no CME will be given for attendance.

Industry Therapeutic Updates

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

INDUSTRY THERAPEUTIC UPDATES POLICIES AND GUIDELINES continued Videography 1. Participating companies may film their ITU program, however the participating company is responsible for all expenses and logistics related to the filming of the program. 2. The AAN name and logo may not be used in the film, however you can state that the event was filmed during the 2020 AAN Annual Meeting. In addition, there can be no implication in the film that indicates the participating company’s ITU program is part of the AAN Annual Meeting Education or Scientific programs or endorsed by the AAN or any of its affiliates.

AAN-approved Vendors

Audiovisual and Decorator PSAV Yesenia Hasakian yhasakian@psav.com Sales Manager, Exhibits + Specialty Sales Audience Response, Photographer, Floral, and Lead Retrieval See AAN Approved Contacts on page 5 » Contact Andrew Halverson Associate Director, Industry Sales (612) 928-6117

ITU applicants must use AAN-approved vendors. Please do not contact any vendors until after you have received approval from the AAN on your form and after you have paid your participation and premium fees in full to the American Academy of Neurology Institute. If you need services/vendors not listed in this appendix, contact the AAN for other services/vendors not listed here.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Therapeutic Updates

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

CONTINUING MEDICAL EDUCATION OVERVIEW

CME Programs

Contacts

The 2020 Annual Meeting has an extensive array of therapeutic areas for organizations to support.

Elizabeth Busch, CGW Program Manager, Grants ebusch@aan.com (612) 928-6115

Each supporter receives recognition with their organization’s name on: Signage Title slides Program materials. A verbal announcement from the podium In an effort to address the desire to have multiple supporters for programs, the AAN is encouraging a maximum of three supporters for each of the listed therapy programs: Stroke, Multiple Sclerosis, Neuromuscular Disease, Movement Disorders, Headache, and Epilepsy. The AAN believes this will address potential bias or conflict of interest ».

Support Fees: 8-hour course: $65,000 4-hour course: $40,000 3-hour course: $35,000 2-hour course: $30,000

2020 ANNUAL MEETING TOPIC LISTING We offer a robust education program with 250+ courses within the following topics: Aging, Dementia, Cognitive, and Behavioral Neurology

Neuro Trama, Critical Care, and Sports Neurology

Autoimmune Neurology

Neuromuscular and Clinical Neurophysiology (EMG)

Cerebrovascular Disease and Interventional Neurology

Neuro-oncology

Child Neurology and Developmental Neurology

Neuro-ophthalmology/Neuro-otology

Epilepsy/Clinical Neurophysiology (EEG)

Neuro-rehabilitation

General Neurology

Pain and Palliative Care

Global Health

Practice, Policy, and Ethics

Headache

Research Methodology, Education, and History

Infectious Disease

Sleep

Leadership Movement Disorders

For more details on the programs we offer, visit the 2020 Annual Meeting Program Search at AAN.com/MSA/Public/Events/Index/31 .

MS and CNS Inflammatory Disease

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Continuing Medical Education

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

IMPLEMENTING THE AAN CONFLICT OF INTEREST POLICY FOR CME PROGRAMMING The American Academy of Neurology Institute (AAN Institute), the subsidiary of the American Academy of Neurology (AAN), is approved by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. The purpose of the AAN Institute CME programming is to support the AAN/AAN Institute’s commitment “to promote the highest-quality patient center neurologic care.” This goal is accomplished by producing high quality education, science, and practice programming that increases, knowledge, competence, and/or performance of physicians and the interdisciplinary neurologic care team. In providing CME programming, the AAN Institute complies with the ACCME Standards for Commercial Support. Compliance is facilitated through the AAN Institute’s Relationships & Conflicts of Interest Policy. In addition, the AAN Institute has adopted the following policies in relation to CME programming and “Commercial Interests” (defined in the Relationships & Conflicts of Interest Policy as “including any entity developing, producing, marketing, re-selling, or distributing health care goods or services, including drugs, devices, services or therapies, consumed by, or used on, patients to diagnose, treat, monitor, manage, and alleviate health conditions”).

Policies for AAN CME directors, faculty, cochairs, and abstract authors: 1. Directors are responsible for selecting speakers without influence from Commercial Interests. 2. Content creators are responsible for creating program content without influence from Commercial Interests.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Policies for industry employees and/or their third-party representatives: 1. Commercial Interest employees cannot be AAN/AAN Institute award recipients. 2. Commercial Interest employees cannot serve as course directors. 3. Commercial Interest employees cannot serve on CME contentcreating committees (including the Meeting Management Committee, Science Committee, Education Committee, Conference Subcommittee, Abstract Reviewers and Topic Workgroups). 4. Commercial Interest employees cannot serve as plenary session speakers. 5. Commercial Interest employees are permitted to be abstract authors. 6. Commercial Interest employees may serve as course faculty or session speakers only if the content/programming falls into one of the following three categories: a. The content of the CME activity is not related to the business lines or products of their employer; b. The content of the accredited CME activity is limited to basic science research (e.g., pre-clinical research, drug discovery) or the processes/methodologies of research, themselves unrelated to a specific disease or compound/drug. In these circumstances, the faculty, if a Commercial Interest employee, will not be permitted to present content that is related to clinical applications of the research/discovery or clinical recommendations concerning the business lines or products of their employer; or c. Commercial Interest employees can participate as technicians in accredited CME activities that teach the safe and proper use of medical devices. In this circumstance, Commercial Interest employees do not serve as faculty and cannot provide clinical

Continuing Medical Education

Contents

Important Information

Exhibits

Marketing 54 and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

BRAIN HEALTH FAIR

GET INVOLVED AND SHOW YOUR SUPPORT ON THURSDAY, APRIL 30 Grow your company’s commitment to the neurologic community and education through a sponsorship investment. Contact the American Academy of Neurology to speak in-depth about tailoring your company’s participation.

Exhibit Reach a targeted audience interested in the brain and promote your products and services to people affected by neurologic disorders. The exhibits will be open all day, providing you maximum exposure. Organizations including patient groups, lead support groups, and volunteer health associations are encouraged to exhibit and to take advantage of this high-exposure opportunity to reach out to potential members and support constituents.

Exhibitor Packages Nonprofits including volunteer health associations and patient groups: Complimentary Space Free draped table and two chairs Any additional furnishings at exhibitor’s expense Standard 10' × 10': $1,500* 10' × 10' booth with back drape and side divider, 6’ draped table, two chairs, and wastebasket

Sponsor Benefit from added exposure to a targeted audience of neurology patients, caregivers, and the public in and around the Toronto area in an environment tailored to promoting wellness. Show your company’s commitment to the neurologic community and education through a sponsorship investment. Platinum Event Sponsor: $50,000 (Multiple sponsorships)

10' × 10' premium exhibit counter (optional) Exhibit Hall signage recognition Corporate logo on Brain Health Fair event website page Corporate logo placement on newspaper advertisement Corporate logo placement on promotion posters Sponsor-provided spread-page ad in event program (corporate recognition) Corporate logo on keynote slides Two thank-you posts to sponsor on Brain Health Fair Facebook event page Acknowledgement in pre-event marketing Complimentary book bag insert

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Gold Event Sponsor: $25,000 (Multiple sponsorships)

10' × 10' exhibit counter (optional) On-site signage recognition Corporate logo on Brain Health Fair event website page Corporate logo placement on newspaper advertisement Sponsor-provided full-page ad in event program (corporate recognition) Corporate logo on keynote slides Acknowledgement in pre-event marketing Silver Event Sponsor: $10,000 (Multiple sponsorships)

10' × 10' exhibit booth (optional) Exhibit hall signage recognition Sponsor-provided half-page ad in event program (corporate recognition) Acknowledgement in pre-event marketing Brain Health Fair Event Book Bag Sponsorship: $10,000 (Exclusive sponsorship) Book bag sponsor recognition Corporate logo with premier placement Seen by all attendees during and post event in Toronto area Book Bag Insert: $1,500 Place an insert in the book bag to draw attendees to your booth and/or raise awareness for your company

Have a unique contribution? If your organization is interested in making an in-kind donation (e.g., bike helmets, brain games, food and beverage, attendee prizes) or has an interactive display to showcase, please contact the American Academy of Neurology to speak in-depth about customizing your company’s participation.

Contact Andrew Halverson Associate Director, Industry Sales ahalverson@aan.com (612) 928-6117

Brain Health Fair

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

AAN LEADERSHIP PROGRAM SUPPORT LEADERSHIP PROGRAMS World-renowned consultants and physician leaders in the field of neurology have collaborated to create a full complement of Leadership University programs for the 2020 Annual Meeting to meet the professional development goals of neurologists in every stage of their career. Each of these programs is based on a leadership fundamental.

Support is sought for: Communication Women in Leadership: Empower or Imposter: Leveraging Your Strengths as a Leader in Neurology Mitigating the Impact of Unconscious Bias Personal Development StrengthsFinders Strengths Foundations Workshop Leadership Basics Educators’ Leadership Program Chief Resident Program Wellness Leadership Leadership in the Era of Burnout: A Practical Approach to Becoming a True Physician Leader Leading Through Change Leadership Challenges in Practice Certain programs listed will be CME credit earning courses. For information on specific programs, benefits, and funding opportunities, contact: Elizabeth Busch, CGW Program Manager, Grants ebusch@aan.com (612) 928-6115 Amy Nostdahl Senior Manager, Leadership Development anostdahl@aan.com (612) 928-6033

INTENSIVE LEADERSHIP PROGRAMS Sponsorship and grant support are also sought for non-CME, multiplemonth leadership programs that offer benefits for supporters at the Annual Meeting. For information, see Leadership Program Opportunities at AAN.com/view/leadership .

2020 American Academy of Neurology Annual Meeting Industry Opportunities

AAN Leadership Opportunities

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

INDUSTRY ROUNDTABLE MEMBERSHIP JOIN THE INDUSTRY ROUNDTABLE The Industry Roundtable offers companies unique opportunities to deepen their engagement with the AAN. Membership is open to pharmaceutical, medical device, imaging, and other organizations with products and services for the field of neurology. Visit AAN.com/view/IRT to join the Industry Roundtable today.

Explore the Value of Industry Roundtable (IRT) Membership in 2020! Participation in the Industry Roundtable Brings together leaders

Guidelines Industry Roundtable membership is based on a January–December yearly dues cycle, with 2020 dues commitment of $10,000, $25,000, $40,000, or $50,000 being requested in September 2019.

Offers exclusive marketing opportunities

Upon joining, companies are asked to identify a primary contact for IRT activities throughout the year; any substitutions must be submitted in writing to industrysales@aan.com.

Enhances understanding of the AAN’s priorities and how your company can be part of these efforts

No former employees of the AAN can be the primary contact for the member company.

Recognizes your company within largest audience of neurologists

To preserve the open, professional collegial atmosphere of the IRT, there can be no solicitation of IRT and AAN members during IRT functions.

Fosters dialogue between industry and the AAN

Exclusive Annual Meeting Benefits Varies by member level

Special marketing opportunities and discounts Invitation to attend event with AAN leadership Room reservations at select hotels Complimentary attendee registrations View all 2020 Industry Roundtable benefits at AAN.com/view/IRT.

Participation in AAN activities is a privilege, not a right. If an IRT member violates these guidelines, the American Academy of Neurology reserves the right to ask a member to leave the activity and/or forfeit their membership. Usage of the AAN logo is strictly prohibited without prior written consent. The AAN will not endorse any company or product.

Contact Sophie Durbin Administrator, Industry Roundtable sdurbin@aan.com (612) 928-6172

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

2019 INDUSTRY ROUNDTABLE MEMBERS $50,000 MEMBERS

$40,000 Members

$25,000 Members

$10,000 Members

Avanir Pharmaceuticals, Inc.

Adamas Pharmaceuticals, Inc.

Alexion Pharmaceuticals, Inc.

Mitsubishi Tanabe Pharma America, Inc.

Akcea Therapeutics

Neurelis, Inc.

Alder BioPharmaceuticals, Inc.

Ovid Therapeutics

Allergan, Inc.

Philips

Amneal Specialty, a division of Amneal Pharmaceuticals LLC

Viela Bio

CSL Behring IPSEN Biopharmaceuticals Inc. Medtronic, Inc. Merck & Co., Inc. SK life science, a subsidiary of SK biopharmaceuticals

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

AAN NAME AND LOGO RESTRICTIONS Exhibitions, marketing materials, sponsorship promotions, and any other non-AAN communications must not state or imply an endorsement by the American Academy of Neurology or the 2020 AAN Annual Meeting event, or misuse the AAN or the AAN Annual Meeting logo.

Language Limitations Promotional references to the “2020 AAN Annual Meeting” are allowed to develop on-site traffic and awareness such as: “Come see us at the 2020 AAN Annual Meeting” “Visit Booth 123 at the 2020 AAN Annual Meeting” “See you at the 2020 AAN Annual Meeting” Implied relationships or false representations of endorsements are strictly prohibited, such as: “The AAN and Company XYZ invite you” “Brought to you by Company XYZ and the American Academy of Neurology” Event sponsors receive credit, gratitude, and promotional real estate from the AAN, but sponsorship does not imply event or product ownership in any way. Promotion of a sponsorship must be limited to the sponsorship component itself and not imply an additional partnership. Refrain from referring to the 2020 AAN Annual Meeting as “the AAN.” “AAN” is the general acronym for the professional association/ scientific and education institute entities, under the name “American Academy of Neurology.” The event itself should be stated as: The 2020 American Academy of Neurology Annual Meeting The 2020 AAN Annual Meeting The AAN Annual Meeting

Logo Restrictions No materials of any kind, outside of those produced by the American Academy of Neurology, will be allowed to use either the AAN logo or the AAN Annual Meeting logo, in part or in full, unless approved by the AAN in writing.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

RULES FOR INDUSTRY AND OTHER ORGANIZATIONS AT THE AAN ANNUAL MEETING INDUSTRY POLICIES I. General Rules The American Academy of Neurology (“AAN”) recognizes outside organizations’ important role in the success of its Annual Meeting and the need to work together to ensure a well-coordinated and productive meeting for all attendees. In this spirit, the below General Rules establish the parameters that outside organizations involved in the Annual Meeting must comply with. These Annual Meeting Rules apply to: 1) “commercial interests” (aka, “industry”), which include any entity developing, producing, marketing, re-selling, or distributing health care goods or services, including drugs, devices, services or therapies, consumed by, or used on, patients to diagnose, treat, monitor, manage, and alleviate health conditions; 2) non-profit organizations; 3) and any other companies or organizations participating in the AAN Annual Meeting in any capacity (collectively referred to as “Companies”). In addition to complying with these Annual Meeting Rules, Companies must comply with the applicable terms and conditions (listed below) for their specific interactions at the AAN Annual Meeting. If Companies are unclear about these Rules or the specific terms and conditions, it is their responsibility to seek clarification from the AAN prior to any interaction related to the Annual Meeting. The AAN reserves the right to decline any Company’s participation in the AAN Annual Meeting for any reason without explanation. As a condition of participation, every industry representative agrees to observe all AAN policies and guidelines. Violation of AAN Policies and guidelines, will be reviewed and sanctions may be applied. A. CONDUCT: Representatives of Companies must conduct themselves professionally and treat all AAN Annual Meeting attendees equally and with respect, including, but not limited to, compliance with the AAN’s Meetings Anti-Harassment Policy ». B. PROHIBITED INFLUENCE: Industry may not attempt to direct or influence the faculty or content of AAN Institute Annual Meeting programs or products. C. USE OF AAN PROPERTY: All Companies must comply with the AAN Name and Logo Restrictions » . D. OUTDOOR ADVERTISING: EMC Outdoor is the exclusive provider of AAN-approved, city-wide outdoor advertising during the AAN Annual Meeting. Outdoor advertising during the Annual Meeting is only AAN-approved if Companies contract with EMC Outdoor. Companies may be subject to sanctions if found to have purchased 2020 American Academy of Neurology Annual Meeting Industry Opportunities

outdoor advertising during the Annual Meeting from a vendor other than EMC Outdoors. The AAN Institute does not allow Commercial Interest promotion/advertising within 150 yards of the AAN/AAN Institute meeting exposition facility or the designated headquarters hotel(s). E. COMPLIANCE: Companies must comply with all applicable federal and local laws and regulations, including Food and Drug Administration regulations. Companies must abide by all applicable terms and conditions for their interactions at the Annual Meeting including, but not limited to, compliance with the AAN’s Meetings Anti-Harassment Policy » and Implementing the AAN Conflict of Interest Policy for CME Programming ». Companies should be aware of the guidelines and codes the AAN and affiliated organizations conform to: Council of Specialty Medical Societies’ Code for Interactions with Companies (www.cmss.org) and the Principles Governing Academy Relationships with External Sources of Support (www.AAN.com). AAN has the right to request that Companies immediately discontinue an activity or cease distribution of materials deemed inappropriate or non-compliant by the AAN. F. PRESS POLICIES: Companies must comply with all AAN Press Polices located at AAN.com/pressroom. G. “IN CONJUNCTION WITH” (“ICW”) MEETINGS/EVENTS: Companies that wish to hold a meeting or an event affecting Annual Meeting attendees that is outside the official AAN Annual Meeting Program, whether held at AAN-contracted facilities or in the same metropolitan area as the Annual Meeting, must comply with the ICW Rules » and submit an ICW Event Form » to the AAN for review before promotion and implementation of the ICW meeting or event can occur.

II. CME Supporter Rules A. APPLICATION: The Annual Meeting has an extensive array of educational courses in various therapeutic areas for Companies to support. Each Company providing CME support receives recognition with their organization’s name on: signage, title slides, and a verbal announcement from the podium. To address the desire to have multiple supporters for programs, the AAN is encouraging a maximum of three supporters for each of the listed therapy programs: Stroke, Multiple Sclerosis, Neuromuscular Disease, Movement Disorders, Headache, and Epilepsy. The AAN believes this will address potential issues of bias or conflict of interest. Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS B. RULES: Any Company supporting CME at the AAN Annual Meeting must not: 1. Create or influence content for education and scientific presentations; 2. Supplement faculty travel expenses; 3. Approach AAN education and scientific program faculty concerning conference reports or other program summaries; and 4. Create any promotional materials (print, digital, social media, or otherwise) in relation to AAN education and/or science programs, including courses, posters and platform sessions, experiential learning areas, and AAN-associated events. 5. Commercial Interests must not display or demonstrate products, processes, or services; solicit orders; or distribute advertising materials anywhere in an AAN/AAN Institute meeting exposition facility (outside of the designated Exhibit Hall) or in any hotel contracted by the AAN/AAN Institute. This includes all programming areas (such as courses, poster and platform sessions, experiential learning areas, and AAN-associated events). The AAN Institute does not allow Commercial Interest promotion/advertising within 150 yards of the AAN/ AAN Institute meeting exposition facility or the designated headquarters hotel(s).

III. Exhibit Rules A. APPLICATION: These Exhibit Rules apply to all Companies who exhibit at the AAN Annual Meeting. B. GENERAL: Exhibitors participating in the AAN Annual Meeting exhibition must understand the following: 1. The AAN reserves the right to decline applications for any reason without explanation. 2. Exhibitor representatives must conduct themselves professionally. 3. Exhibitors must abide by the Rules for Industry & Other Organizations at the AAN Annual Meeting and these Exhibit Rules outlined in this publication and distribute the Rules to exhibit personnel, display house personnel, and any other contractors working for the exhibiting organization. 4. All booths must be staffed at all times. This also applies to complimentary and association showcase booths. 5. All exhibitors must have exhibit materials and handouts available throughout the exhibition. Breaking down or packing up materials earlier than 4:00 p.m., April 29, 2020, is prohibited. Any booth vacated before the close of the show will be in violation of the Exhibit Contract and sanctions, including loss of priority points, will be applied. 2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

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6. Exhibit personnel must not leave their booths to solicit attendees in the aisles to return with them to their booths. Noncompliance with this guideline will result in the prompt removal of the person and property from that area. 7. Persons, exhibitors, companies, or organizations must not display or demonstrate products, processes, or services; solicit orders; or distribute advertising materials anywhere in the exposition facility (outside of the Exhibit Hall) or in any hotel contracted by the AAN. Advertising literature in the Exhibit hall must remain in the footprint of each exhibitor’s respective booth footprint. 8. Exhibitors not utilizing the official show decorator, Freeman Decorating Company, must notify the AAN by submitting the EAC form available online through the Exhibitor Portal. C. EXHIBIT CONTRACT: All exhibitors are required to complete the online Exhibit Contract before exhibit space will be held by the AAN. The contract deadline for priority booths assignment is November 18, 2019. After that date booths will be assigned firstcome first-served and based on availability. D. EXHIBITOR SERVICE KIT AND EXHIBITOR PORTAL: 1. The Exhibitor Service Kit contains all of the specifics on exhibiting at the AAN Annual Meeting including regulations, forms, guidelines, and shipping information. The Service Kit will be available in December 2019. 2. Exhibitors must submit a structural drawing including hanging signs and lighting for all booths 20' × 20' or larger to the AAN for approval by February 21, 2020. Information on booth activities and handouts, emergency contact information, and product descriptions must be submitted through the online portal, available December 2019. E. ACCESS TO EXHIBIT HALL: During show days, exhibit booth staff (with appropriate badge) will have access to the exhibit hall 2 hours prior to hall opening as well as 1 hour after hall closing. Exhibit Hall Meeting Suite staff will have access to the exhibit hall during times listed in the prospectus. F. BOOTH ACTIVITIES / IN-BOOTH PROMOTION: All booth activities and materials, with the exception of company literature, must include a disclosure statement describing the activities occurring in the contracted exhibit space. Forms will be available on the online portal or contact Gretchen Thielen at (612) 928-6015 or gthielen@aan.com for information on access to the online Portal. The AAN has the right to request the exhibitor immediately discontinue an activity or cease distribution of materials deemed inappropriate by the AAN. 1. Booth activities must be submitted through the online Portal.

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS 2. The AAN has the right to request the exhibitor immediately discontinue an activity or cease distribution of materials deemed inappropriate by the AAN and the AAN is not responsible for associated costs. Exhibitors who do not immediately cease activities are subject to sanction, priority points loss, and may be dismissed from the meeting and without refund. Sanctions may also include loss of exhibiting at future meetings. 3. The following promotional practices are prohibited (this list is not exhaustive): a. PROMOTION OF AAN EDUCATION AND/OR SCIENCE PROGRAMS, INCLUDING POSTERS AND PLATFORM SESSIONS, EXPERIENTIAL LEARNING AREAS, AND AANASSOCIATED EVENTS. b. Press conferences or filming (including use of cameraenabled phones) in exhibit area. c. Operating x-ray equipment. d. Use of microphones, unless on AAN approved Presentation Stage. e. Unauthorized giveaway items in compliance with the CMSS Code for Interactions with Companies. f. Distribution of Lanyards. g. Illegal Raffles and Drawings. Laws and regulations vary depending on Annual Meeting location. The AAN does not provide exhibitors with legal advice. h. Use of balloons (helium or otherwise). i. Entering the non-public area of another exhibitor’s booth without permission. j. Photography of any kind including use of camera-enabled phones (unless contracted with AAN Official Photographer or pre-approved by AAN staff as part of a booth activity) k. Unofficial door drops or any promotional marketing, such as napkins, cups, etc., at AAN hotels. l. Live music and live entertainment. m. Excessive noise levels for pre-recorded music or presentations. G. CANCELLATIONS AND REDUCTIONS: All notices of cancellation must be forwarded in writing to the AAN (any form of space reduction be it large or small after an application is processed and space is assigned is considered a cancellation not a reduction). All appropriate cancellation penalties will apply. The date the notice is received at the AAN office is the official notification date. Once space has been assigned booth space cannot be decreased without cancellation penalties. Please send cancellations to gthielen@aan.com .

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

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H. DEADLINES AND PENALTIES FOR SPACE CANCELLATION AND REDUCTIONS: 1. Until November 18, 2019 = $100.00 administrative fee. 2. November 19, 2019–January 31, 2020= 50% of total exhibit fee. 3. February 1, 2020–April 24, 2020 = 100% of total exhibit fee. 4. Refunds for cancelled space will be forwarded to exhibitors approximately four weeks after the Annual Meeting. No priority points will be issued for cancelled or reduced booth space. I. DISPLAY RULES AND REGULATIONS: 1. General Display Rules for all booths: a. No two-story booths, endcaps, or peninsulas are permitted. b. Displays must not limit the view or otherwise interfere with other exhibitors. c. All exhibitors are required to order carpet for their booths at the exhibitor’s expense unless otherwise specified. d. No solid walls without prior approval from AAN. e. No enclosed ceilings are permitted. 2. Linear and corner booths: a. All ceiling heights are contingent on Pennsylvania Convention Center clearance. b. Must not exceed 8' in height. c. Hanging signs are prohibited for any linear booths. d. 8' draped background and 3' sides drapes provided by AAN. e. Within perimeter of inline booths, all display material is restricted to a maximum height of 4' in the front 5' (half) of the booth and 8' in the back 5' (half) of the booth. f. All linear booths (including 10' × 20') must have finished backside or be draped at the exhibitors’ expense. 3. Island booths/Pavilions: a. Require a minimum of four 10' × 10' booths and must not exceed 20' in height. b. Counters must be a minimum of 1' from the edge of the exhibit space if on the outer perimeter of the space (no exceptions). c. All ceiling heights are contingent on Metro Toronto Convention Centre clearance. d. Tops of signs suspended from the Exhibit Hall ceiling must not exceed 25' from the Exhibit Hall floor. e. No solid walls enclosing more than one quarter of the outer perimeter of the booth space are permitted. f. Island booths must have open sight lines around and through the design, so that the surrounding area can be viewed through the booth and that neighboring booths are not inappropriately obstructed. Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS 4. Lighting / Miscellaneous: a. All materials must meet with all local rules for exhibits. b. All booth identification must be part of the physical structure of the booth with the exception of hanging signs. c. Exposed hardware or electrical components must be hidden from view. d. Hanging signs and lighting must have prior authorization from the AAN. e. Spotlights and clip lights must not reflect beyond the footprint of occupied exhibit space. f. Flashing lights such as strobes and other distracting elements are not permitted. J. INSPECTION: All exhibit booths will be inspected by AAN staff during setup and throughout the exhibition to ensure exhibits are in compliance with all AAN booth requirements. If adjustments need to be made, any cost incurred to conform to AAN booth regulations will be incurred by the exhibitor. AAN management will monitor the Exhibit Hall concerning compliance with guidelines and management may direct violators to immediately suspend noncomplying or unprofessional activities. K. FIRE REGULATIONS: All exhibits and meeting suites must abide by the Metro Toronto Convention Centre, which will be strictly enforced by Metro Toronto Convention Centre. Any exhibit found not to be in accordance with the federal, state, provincial, and municipal fire regulations would be dismantled. More information will be available in the Online Exhibitor Service Kit or by contact Gretchen Thielen at (612) 928-6015 or gthielen@aan.com for information on access through the online Portal. L. CHILDREN: Children are not permitted in the Exhibit Hall during setup and teardown. M. FOOD & BEVERAGE/HOSPITALITY DISTRIBUTION: Exhibitors wishing to dispense or serve any food or beverage from assigned exhibit space must have written authorization from the AAN and the Metro Toronto Convention Centre catering departments. A food and beverage distribution authorization request form will be provided in the Online Exhibitor Service Kit. 1. Companies are responsible for their own interpretation and compliance with US laws and regulation. 2. All items are limited to sample size quantities and are to be dispensed in disposable containers using supplies purchased through the official caterer. 3. Exhibitors may not use imprinted containers and supplies (unless pre-approved by AAN). 4. Alcoholic beverages will be permitted only with prior AAN approval.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

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5. Popcorn and/or popcorn distribution is prohibited in the exhibit hall. 6. All exhibitors are required to secure food and beverage through the official catering partner of the Metro Toronto Convention Centre. 7. Exhibitors are required to inform AAN of food and beverage distribution occurring within the footprint of their respective exhibit space. N. FOOD AND DRUG ADMINISTRATION REGULATIONS: Products that require promotion approval by the FDA must receive this approval prior to promotion at the AAN exhibition. Information regarding FDA regulations may be obtained directly from the FDA. O. SALES/SOLICITATION: Sales are permitted on the exhibit floor within assigned booths, provided that all transactions are conducted in a manner consistent with the professional nature of exhibits. All sales and solicitation must be conducted within the confines of the assigned booths and may not be conducted in the aisles or any other area of the Exhibit Hall. Exhibitors are responsible for filing the appropriate state sales tax documents. For additional information, contact your tax advisor. P. COMPANY MERGERS/PURCHASES: Any company name changes will be combined into one name, for example: ABCDEFG Company (formerly ABCD, Inc. and EFG, Co.) for the initial year the merger, purchase, or company name change has taken place. After the first year, all AAN printed material will contain only the new name. Q. MARKET RESEARCH DISCLOSURE: All market research companies are required to have clients participating as exhibitors in the AAN exhibition. Market research companies must identify their clients on the contract. Market research companies must abide by AAN policies and guidelines assigned to all exhibiting companies. R. SURVEYS: Completion of surveys and questionnaires must not exceed 10 minutes in length. S. SUBLETTING: The subletting, reassignment, or apportionment of any part of any exhibitor’s space is prohibited. T. COMPLIANCE: 1. For attendees who allow an exhibitor to scan their badge, it’s the exhibitor’s responsibility to explain the exhibitor’s use of the attendee’s personal information and obtain any necessary rights, permissions or consents required by applicable laws and regulations from the attendee at the time the exhibitor scans the badge. 2. If the exhibitor distributes any items to physicians at the 2020 Annual Meeting, exhibitor must comply with all state laws governing gifts to physicians, including but not limited to the laws of Minnesota, Vermont, and Massachusetts.

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS 3. Exhibitors must comply with all applicable federal, provincial, and local laws including, but not limited to, laws concerning giveaways, drawings, and/or raffles. U. SANCTIONS: The AAN reserves the right to refuse exhibits, curtail activities, or close exhibits or parts of exhibits that do not comply with these Rules. Exhibitors who violate these Rules may be dismissed from the meeting without refund. The Rules will be enforced without exception. V. SPACE ASSIGNMENT: In order to ensure appropriate booth assignment, the AAN requires that all organizations provide three preferred booth choices (see Exhibit Hall floor plan). The AAN reserves the right to assign the best possible booth space and relocate booth assignments as necessary. Booth assignment is determined based on the following criteria: 1. Priority Points: a. Companies who submit their contract and deposit by the contract deadline will receive 2 points for exhibiting at the current Annual Meeting. b. 5 additional points are awarded for exhibiting in a consecutive year c. 2 points for booking staff rooms through the official AAN housing process d. 2 points if company attends Annual Meeting and Fall Conference in the same year e. 1 point for submitting product description by deadline f. 1 point for registering booth staff by deadline g. 1 point per 100 sq. ft. of exhibit space 2. Exhibitors who support non-CME activities, Industry Roundtable membership, Annual Meeting publication advertising, Industry Therapeutic Update events, or other non-Annual Meeting programs will receive additional priority points based on every dollar committed. 3. Priority points can be lost through the following: a. No points are awarded if booth space is cancelled b. No booth points are awarded if booth size is reduced after the contract deadline c. Exhibitors will lose all of their accumulated “Consecutive Annual Meeting” points if an Annual Meeting is skipped. d. Violation of AAN guidelines and policies may also result in loss or reduction of priority points. 4. Contract/payment Submission date the date the contract is received at the AAN will be used to determine assignments only when there is a need to: (a) break a tie in points during initial assignments, or (b) determine priority for applications received after the initial assignments are made.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

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5. In the event that an organization merges or purchases another organization, the newly merged organization will assume the highest number of priority points. Priority points acquired by each organization are not combined. W. MEETING SUITES: Exhibitors have the opportunity to rent a meeting suite in the Exhibit Hall, Convention Centre, or at designated hotels. Rules for meeting logistics and event promotion are as follows: 1. Promotional materials (e.g., announcements, invitations, publicity, on-site materials, signage) must not imply the event is part of official AAN Annual Meeting activities or endorsed by the AAN 2. Use of the AAN Name or logo is prohibited on any promotional materials 3. Sponsor provided signage is permitted directly outside the meeting suite and must be limited to either 22" × 28" sign or meter panel. 4. Signage is permitted at hotel meeting suites and can be placed directly outside the meeting room and must be limited to a 22" × 28" sign 5. Signage is not permitted public areas or respective hotel lobby 6. Directional signage is not permitted 7. One greeting table is allowed outside 10' × 20' and 20' × 20' meeting suites located in the convention center. No food and beverage tables are permitted outside of your convention center meeting suite. 8. Registration/welcome tables are not permitted outside the footprint of meeting suites located at hotels. 9. Any direct costs associated with meeting suites (e.g. food and beverage, audiovisual equipment and labor) are responsibility of meeting room organization X. NO-SHOW POLICY: Any booth unoccupied by 8:00 a.m. on Sunday, April 26, 2020, will be determined to be a no-show and the AAN will reclaim the space. The exhibitor must forfeit 100% of the exhibit fee and may be subject to sanctions. The AAN considers a booth unoccupied when exhibitor freight or booth materials are not in the contracted space without a written extension to set up from the AAN. Y. CERTIFICATE OF INSURANCE: The AAN does not provide liability or property damage insurance for exhibitor’s property. Exhibitors will be responsible for adequately insuring their indemnification liability and property damage risks but will not be required to submit a certificate of insurance to the AAN. Externally appointed contractors will be required to submit a certificate of insurance to the AAN.

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS Z. INDEMNIFICATION: The exhibitor agrees to indemnify, hold harmless, and defend the AAN, Metro Toronto Convention Centre, and Freeman, along with their respective members, officers, directors, agents, and employees from and against any and all liabilities, damages, actions, costs, losses, claims, and expenses (including attorneys’ fees) on account of personal injury, death, or damage to or loss of property or profits arising out of or resulting, in whole or in part, from any act, omission, negligence, fault, or violation of law or ordinance of the exhibitor or its employees, agents, subcontractors, or invitees when installing, removing, maintaining, occupying, or using the exhibition premises within the Metro Toronto Convention Centre. AA. HOUSING: The AAN offers special hotel rates for its Annual Meeting at official contracted hotels and reserves a select number of rooms specifically for exhibitors at the official AAN hotels in our block. Hotel information is sent to exhibitors upon receipt of their exhibit contract. Rooms are assigned on a first-come, first-served basis. 1. Exhibitor Housing must be used only for exhibitor personnel. 2. Exhibitors or their agents must not negotiate blocks of independent hotel rooms for the Annual Meeting and/or future Annual Meetings. 3. In the event of exhibit space cancellation, group hotel reservations on behalf of the exhibiting company will be cancelled immediately. No exceptions will be granted. 4. An attrition policy of 80 percent applies to the contracted room block as of the turnover date. Refer to the materials sent to exhibitors from CMR for more details.

IV. Industry Therapeutic Updates Rules A. PARTICIPATION: The Industry Therapeutic Updates (ITUs) are available to industry participants as a venue to present current pipeline activity, promote current therapies, and as an enhanced way to reach Annual Meeting attendees regarding their current therapies and projects in accordance with the standards set for industry by the Food and Drug Administration. Industry interested in participation must meet the following criteria: 1. 2020 Industry Roundtable Member 2. 2020 Annual Meeting Exhibitor 3. Sponsor for the 2020 Annual Meeting Activities and Amenities or CME Program Supporter 4. No CME will be given by any accredited organizations for the programs offered. B. GENERAL INFORMATION: 1. Industry representatives may apply to AAN to offer a “Industry Therapeutic Update from respective company” as part of the Industry Therapeutic Updates. 2020 American Academy of Neurology Annual Meeting Industry Opportunities

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2. Meeting space is limited. Approval to participate in the Industry Therapeutic Updates and the meeting space will be assigned on a first-come, first-served basis based on completed online contract. 3. All participants in the Industry Therapeutic Update must abide by the Rules for Industry & Other Organizations at the AAN Annual Meeting and these ITU Rules. C. PARTICIPATION FEES: Participating Company must pay to participate in the ITU. The participation fee must be paid in full 30 days prior to event date. If the fee is not paid by this deadline, industry will forfeit participation, and the opportunity will be given to the next applicant (in priority order). D. AAN RESPONSIBILITIES: 1. Logistical Responsibilities a. The AAN will provide each approved/paid Industry participant with one meeting room in the designate hotel. Each room holds between 100 to 800+ people in a banquet set (room size information based on information supplied by PSAV—the AAN’s contracted audio-visual company). Rooms vary in size, layout, and location and will be assigned on a first-come, first-served, first-paid basis. b. Industry is responsible for all set up and tear-down fees (e.g. hotel, decorator, AV) and must be done based on the timeline set by the AAN. c. THE AAN WILL ALLOW INDUSTRY REPRESENTATIVES TO HAVE ACCESS TO MEETING ROOMS STARTING AT 12:00 p.m. Industry ITU events or its related activities (e.g., reception) can begin no earlier than 7:00 p.m. and conclude no later than 10:00 p.m. d. The AAN will place one meter board panel (38" × 87") advertising the ITU evening and programs at the convention center. Each industry participant is responsible for its own signage outside of the meeting room. (i) Industry may place their signage outside of the meeting room door beginning at 5:30 p.m. and all signage must be removed by 10:30 p.m. Signage must include language specified in the ITU Terms and Conditions. Should hotel allow each industry participant will be allowed to have 22" × 28" directional signage on an easels in common spaces and a detail person in the lobby from 7:00 p.m. – 10:00 p.m. 2. Marketing a. The AAN will provide publicity/marketing for the ITU in the AAN Science Program and the On-Site Guide. b. The AAN will provide one complimentary pre-registration list to the Industry participant for the Industry’s one-time use in marketing their program to AAN Annual Meeting attendees. Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS (i) Multiple uses or storage of registration list are strictly prohibited. Registration lists must be returned to AAN or destroyed by Industry within 72 hours of one-time mailing. (ii) All promotional and on-site materials must receive AAN approval prior to distribution including any and all announcements, invitations or solicitations, envelopes, advertising, Web content, etc. The AAN Institute requires seven business days turnaround on the review/approval process. c. Industry cannot contact meeting registrants by phone or email in an effort to invite Annual Meeting attendees to their ITU event. Promotion will be limited to those opportunities outlined in these guidelines. d. All communication with meeting participants must receive prior approval from the AAN. E. INDUSTRY RESPONSIBILITIES: 1. Logistical a. Industry is responsible for all expenses associated with their program including audio-visual, food and beverage, setup fees, decorator fees, electrical, labor, etc. Industry is required to use the AAN’s official vendors. Please contact the AAN for a complete listing of approved vendors. b. INDUSTRY HAS ACCESS TO MEETING ROOMS DEPENDING ON LOCATION. INDUSTRY’S ITU EVENT MUST BEGIN NO EARLIER THAN 7:00 p.m. and conclude no later than 10:00 p.m. 2. Program, Marketing, and Registration a. The Industry program must be entitled “Therapeutic Update from [Insert Industry’s Name]” and must be clearly marketed in that manner. The event must be advertised as an industry program. b. The event cannot be advertised as a CME program nor can CME credits be given by any accredited organization. c. Industry can focus on current therapies and projects in development. It is Industry’s responsibility to be aware and compliant with the FDA Regulations in relation to the information discussed at the Industry’s program. Information regarding FDA regulations may be obtained directly from the FDA. d. There can be no implication—implied or otherwise—in any promotional materials or on-site materials indicating that Industry’s ITU event is part of the AAN Annual Meeting Education or Scientific programs and/or endorsed by the AAN.

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e. EACH INDUSTRY PARTICIPANT IS RESPONSIBLE FOR ITS OWN SIGNAGE OUTSIDE OF THE MEETING ROOM. INDUSTRY MAY PLACE THEIR SIGNAGE OUTSIDE OF THE MEETING ROOM DOOR BEGINNING AT 5:30 p.m. and all signage must be removed by 10:30 p.m. Should hotel allow each industry participant will be allowed to have 22" × 28" directional signage on an easels in common spaces and a detail person in the lobby from 7:00 p.m. – 10:00 p.m. 3. Attendance a. Industry’s program must be open to all AAN Annual Meeting registrants and appropriate AAN staff. b. Industry cannot charge any type of fee for Annual Meeting registrants to attend. 4. Evaluation and Reports a. The AAN requires Industry to evaluate their individual ITU program by having attendees complete evaluation forms. The AAN will provide questions to be included on the industry evaluation forms. Industry is required to provide the AAN with a summary of the evaluation results within 30 days following the AAN Annual Meeting. b. The AAN also reserves the right to evaluate the ITU by requesting attendees to complete additional evaluation materials, either on-site at the event and/or following the event, if needed. c. AAN leadership and staff will attend the ITU events for AAN evaluation purposes.

V. Marketing and Sponsorship Opportunities Rules A. GENERAL: 1. These Marketing and Sponsorship Opportunities Rules apply to the sponsorship and advertising by the Company named in the Online Contract. 2. To secure AAN Annual Meeting marketing or sponsorships, Companies must provide AAN Institute the amount described on the Online Contract with submission of the Contract. If a Company cancels after submission of the Contract, AAN Institute will retain the entire amount. 3. Cancellations must be received in writing by February 14, 2020, but no refunds will be given. All rates are net. No agency or cash discounts are permitted. Note: All verbal cancellations must be followed by a written confirmation. Please contact Erin Harris at eharris@aan.com or (612) 928-6038 to confirm receipt of cancellation.

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

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4. Company will designate a representative to serve as the official contact with AAN Institute during sponsorship.

3. Ads (including page ads) must include the manufacturer’s Company’s name.

5. All announcements related to the any sponsorship or marketing opportunity must clearly indicate that the AAN is the program/ product administrator and that funding support has been provided through a sponsorship arrangement. Any public and professional materials that claim an association with the program/product or include reference to AAN that are developed by the Company must be submitted to AAN for review and approval.

4. Representations and Warranties. You represent and warrant that each advertisement and any material submitted herein (i) comply with all applicable laws, statutes, ordinances, regulations, and codes of conduct, including but not limited to PhRMA’s Code on Interactions with Health care Professionals (effective January 2009) and State laws concerning gifts to physicians; (ii) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, rights of intellectual property, publicity or privacy, or rights or duties under consumer protection, product liability, tort, or contract theories; (iii) are not pornographic, hate-related, or otherwise violent in content.

6. Companies must comply with all applicable federal and local laws and regulations, including Food and Drug Administration regulations. AAN Institute has the right to request the Company immediately discontinue an activity or cease distribution of materials deemed inappropriate or non-compliant by the AAN Institute. 7. CME areas are not available for advertisement and sponsorship activities as defined by the ACCME guidelines. Company must not attempt to direct or influence the faculty or content of AAN education programs at the Annual Meeting. 8. Sponsor and designated agents may not approach AAN education and scientific program faculty concerning conference reports. B. MARKETING PUBLICATIONS GUIDELINES: 1. All marketing and sponsorship graphics are subject to approval of the AAN, which reserves the right to reject or cancel any advertisement at any time. 2. All advertisements (including but not limited to page ads and logos) will be reviewed for content and technical requirements and approved by an appropriate AAN representative. a. All advertisements are subject to approval by the AAN, which reserves the right to reject or cancel any advertisement or sponsorship at any time; this includes, in particular, any content that is deemed to conflict with the organization’s mission or in any way reflects negatively on the organization, or competes with the organization’s products and services, whether perceived or implied. b. ALL TYPES OF ADVERTISING NOT DESCRIBED ABOVE WILL BE REVIEWED ON A CASE-BY-CASE BASIS. SUCH ADVERTISEMENTS INCLUDE, BUT ARE NOT LIMITED TO: Tobacco, Firearms, and Alcohol. c. AAN has sole discretion whether to accept or not accept an advertisement for any reason. d. ACCEPTABLE AD FORMATS: High-resolution, press quality PDFs with bleeds and crop marks. 2-page spreads should be provided as reader spreads. e. Approvals may take up to seven days. 2020 American Academy of Neurology Annual Meeting Industry Opportunities

5. You agree to indemnify, defend, and hold the Academy and AAN Institute, its agents, affiliates, subsidiaries, directors, officers, employees, and applicable third parties (e.g. relevant advertisers, syndication partners, licensors, licensees, consultants and contractors) (collectively “Indemnified Person(s)”) harmless from and against any and all third party claims, liability, loss, and expense (including damage awards, settlement amounts, and reasonable legal fees), brought against any Indemnified Person(s), arising out of, related to or which may arise from Your advertisements, and/or Your breach of any term of these Terms and Conditions. 6. No Guarantee. PUBLISHER MAKES NO GUARANTEE REGARDING THE LEVEL OF IMPRESSIONS OF ADVERTISEMENTS, OR THE TIMING OF DELIVERY OF SUCH IMPRESSIONS. 7. PUBLISHER MAKES NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO ADVERTISING, REFERRALS, AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR ANY PARTICULAR PURPOSE. TO THE EXTENT ADS ARE BASED ON OR DISPLAYED IN CONNECTION WITH NONPUBLISHER CONTENT, PUBLISHER SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF SUCH ADS. 8. Advertorials are not accepted. 9. You shall not use the AAN name or marks without the AAN’s prior written approval. 10. All advertising contract position clauses are treated as requests. Since advertising inventory constantly changes, Publisher cannot guarantee fixed positioning. 11. Publisher may change the terms set forth herein at any time. You are responsible for checking terms and conditions from time to time for changes. Publisher is not required to give notice.

Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS 12. In the event of nonpayment, Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to Publisher. 13. Advertising is separate from content. Advertisers and sponsors shall have no advance knowledge of editorial content, nor do the editors shape content to accommodate advertising. Publisher will not sell advertising for a specific product on the condition that it appear in the same location, and at the same time, as a specific article mentioning that product. 14. Advertisers shall not influence any editorial decisions or advertising policies. 15. Advertiser/Agency may not, directly or indirectly, refer to the Annual Meeting in any product-specific promotional materials. C. ANNUAL MEETING ATTENDEE MAILING LIST AGREEMENT: 1. The mailing list will be used one time only and is being supplied for the specific mailing ordered and approved by the AAN, and for no other purpose. This list, in part or whole, will not be stored, reproduced, sold or distributed to anyone else. Violations of this provision will be prosecuted to the fullest extent permitted by law. All lists are seeded to protect against unauthorized use. 2. SUCH MISUSE WILL RENDER THE COMPANY LIABLE FOR ALL DAMAGES TO THE AAN WHICH ARISE OUT OF LITIGATION, ATTORNEY’S FEES, COURT COSTS, AND EXPENSE INCURRED BECAUSE OF MISUSE. 3. The review of the mail order and subsequent use of the AAN list does not in any way constitute or imply AAN approval, endorsement, support or participation as a sponsor of the material in the proposed mailing. Misrepresentation of that fact or references to the AAN in any promotional material without express written approval from the AAN is prohibited. 4. It is understood that a list, is for mailing purposes only once used for its approved purpose, must be destroyed immediately after use. We acknowledge that violations of this provision will possibly result in our inability to rent future mailing lists. Mailing and marketing pieces should be sent to Erin Harris at eharris@aan.com for review and approval. a. Approval may take up to seven (7) days. D. AISLE CARPET AND BANNER MARKETING: 1. Approved aisle carpet/banner graphics are: company name and/or logo, brand and/or product name logo, brand and/or company slogan, booth number. 2. Locations will be reviewed and determined based on the initial request (payment received) and availability.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

3. All graphic design requirements will be forwarded once orders are approved. 4. Should a requested location interfere with other exhibitors’ ability to market products in the Exhibit Hall as determined by the AAN, alternate locations will be reviewed and selected by the AAN. EXAMPLE: An exhibitor will not be allowed to place their aisle carpet/banner section directly next to a competitor who has specifically requested placement in the Exhibit Hall away from specific competitors. AAN will work with exhibitor to determine a suitable location should this conflict occur. 5. The AAN’s general decorating contractor (Freeman) will be responsible for all printing, installation, and removal of approved aisle carpet/banner sections. 6. Exhibitors are required to submit aisle carpet/banner graphic design to the AAN for approval by March 5, 2020 with all approved graphic files forwarded by Freeman by March 12, 2020. E. EXHIBIT HALL FOOTPRINTS GUIDELINES: 1. Footprints will be placed on aisle carpet every 3-5 feet leading from the exhibit hall entrance to the exhibitor’s booth. 2. Should paths interfere with other exhibitors’ ability to market products in the Exhibit Hall as determined by the AAN, alternate paths will be reviewed and selected by the AAN. EXAMPLE: An exhibitor will not be allowed to place their footprints on top of another exhibitor’s marketing carpet or alongside a booth of a competitor who has specifically requested placement in the Exhibit Hall away from specific competitors. AAN will work with exhibitors to determine a suitable path should any conflicts occur. 3. Approved footprint graphics are: company name and/or logo, brand and/or product name logo, brand and/or company slogan, booth number. 4. All graphic design requirements will be forwarded once orders are approved. 5. The AAN’s general decorating contractor (Freeman) will be responsible for all printing, installation, and removal of approved footprints 6. Exhibitors are required to submit electronically aisle carpet, banner and footprint graphic design rendering to the AAN/ Erin Harris for review and approval by March 5, 2020, with all approved graphic files then forwarded to layout by Freeman by March 12, 2020

VI. Sanctions A. SANCTIONS: As a condition of participation in the AAN Annual Meeting, Companies must observe the Rules for Industry & Other Organizations at the AAN Annual Meeting. Violations of the Rules will be reviewed and sanctions may be applied. Sanctions include, but are not limited to, the following: Logos, Guidelines, and Sanctions

Contents

Important Information

Exhibits

Marketing and Sponsorship Opportunities

Advertising

Industry Therapeutic Updates

Continuing Medical Education

Brain Health Fair

AAN Leadership Opportunities

GUIDELINES AND SANCTIONS

Industry Roundtable Membership

Logos, Guidelines, and Sanctions

continued

1. Company will receive a “cease and desist” letter from the AAN. 2. Company will not have access to AAN membership mailing list. 3. Company will not have access to hospitality suites at the AAN Annual Meeting. 4. Company’s exhibitor priority points will be reduced. 5. Company will not be allowed to sponsor an AAN Annual Meeting activity for one or more years. 6. Company will not be allowed to support an AAN Annual Meeting Education Program for one or more years. 7. Company will not be allowed to exhibit at an AAN Annual Meeting for one or more years. 8. Company will not be allowed any access to the AAN Annual Meeting for one or more years. B. APPEALS: Sanctions imposed by the Meeting Management Committee may be appealed within 30 days after delivery of the notice of sanctions to the AAN Executive Committee. The Executive Committee’s decision on the appeal will be final.

2020 American Academy of Neurology Annual Meeting Industry Opportunities

Logos, Guidelines, and Sanctions