NG GIVIREN LD IFT CHIH G T EANCE OF WDhat’s Hearipcpae, nfrinogmto
2014 ruary ry-Feb Janua
March-April 2014
2014 Media Kit
in Amool Gyms as. Sch ort Aren eSp Danc
AMATEUR DANCESPORT
STRONG
IN AMERICA .
Inc ance SA D n of U o ti a c li l pub Officia ircle. Full C ming The Journey To Nationals. n. C o o ti a Inspir
Attracting Dancers and Audiences of All Ages, In Pursuit of Sport, Art and The Joy of Dance.
Official publication of USA Dance Inc.
New American Dancer Magazine Debut! American Dancer is the official publication of USA Dance, Inc., a 501c3 non-profit organization with 160 chapters and approximately 20,000 members throughout the United States. USA Dance is the National Governing Body for DanceSport in the United States and a member organization of the U.S. Olympic Committee and the World DanceSport Federation. Published six times a year in print, American Dancer is mailed to member households and reaches approximately 20,000 readers with an additional pass-along readership of approximately 15,000. American Dancer is also published online via numerous social media sites and on the USA Dance website. USA Dance programs and funding support the educational and athletic pursuits of dancers, including youth, collegiate, adult and senior programs, with the primary mission to increase the quality and quantity of ballroom dancing in America. USA Dance further supports the global movement to bring DanceSport into the Olympic Games. www.USADANCE.org www.worlddancesport.org www.usoc.org
EDITORIAL CALENDAR: Jan-Feb 2014 COVER: America’s Children Learning To Dance New Vision for USA Dance America’s Top Athletes at World Championships Inspirations - Dance Photography Legacies of Dance Social Dance Mar-Apr 2014 COVER: DanceSport Strong in America Pre-National Championships Preview Inspirations - Dancing for Charity Legacies of Dance Olympic Vision Social Dance Redefining Senior May-Jun 2014 COVER: National DanceSport Championships Legacies of Dance DanceSport Updates Inspirations Social Dance
Jul-Aug 2014 COVER: to be announced Legacies of Dance DanceSport Updates Inspirations – Music for Dance Social Dance Sep-Oct 2014 COVER: National Ballroom Dance Week Legacies of Dance DanceSport Updates Inspirations – Community Enrichment Social Dance Nov-Dec 2014 COVER: to be announced Legacies of Dance DanceSport Updates Holiday Hot Spots Inspirations – Celebrating 50 Social Dance
CLOSING DATE
Celebrating 50 Years in 2015! A 501c3 Non-Profit Organization 160 Chapters Throughout the United States. National Governing Body for DanceSport in the USA
AD SUBMISSION CALENDAR:
ISSUE
USA DANCE, Inc.
MATERIALS DUE
Jan-Feb 2014..............................Nov. 10, 2013................................ Dec. 1, 2013 Mar-Apr 2014..............................Jan. 10, 2014................................. Feb. 1, 2014 May-Jun 2014.............................Mar. 10, 2014................................ Apr. 1, 2014 Jul-Aug 2014...............................May 10, 2014................................ June 1, 2014 Sep-Oct 2014..............................July 10, 2014................................. Aug. 1, 2014 Nov-Dec 2014.............................Sep. 10, 2015................................ Oct. 1, 2014
Member Organization of U.S. Olympic Committee Member of World DanceSport Federation www.USADANCE.org
FREQUENCY AND CLOSING DATES:
ADVERTISING RATES (Gross Rates)
American Dancer Magazine is published six times a year. No cancellations will be accepted after the closing date. Reservations and cancellations must be confirmed in writing and acknowledged by the Publisher. All closing and material deadlines are subject to change.
DISPLAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1X 3X 4X 6X 2-Page Spread. . . . . . . 16.5” x 9.875”. . . . . . . . . $2500 $2375 $2250 $2100 Full Page . . . . . . . . . . . 7.5” x 9.875” . . . . . . . . . . $1200 $1100 $1025 $975 1/2 Page H. . . . . . . . . . 7.5” x 4.84”. . . . . . . . . . . $750 $700 $675 $650 1/4 Page. . . . . . . . . . . . 3.65” x 4.84”. . . . . . . . . . $500 $450 $425 $375
PAYMENT FOR ADVERTISING: Payment for
Cover 2 (IF) 15% • Cover 3 (IB) 10% • Page 4 (Left) 5%
advertising is expected prior to the publishing date unless otherwise approved by management prior to the materials deadline date. Once approved, credit terms are net 30. Customers with a 60-day outstanding balance will not be allowed to advertise until full payment has been received. Credit cards and checks accepted.
ADVERTISING DEADLINES: All advertising
deadlines must be strictly adhered to in order for the magazine to publish according to schedule. This includes ad placement deadlines, press ready ad deadlines, proof and proof-release deadlines and cancellation deadlines. Any advertiser failing to adhere to these deadlines will be subject to a composition and/or late cancellation fee of 25% of the cost of the original ad ordered.
ADVERTISING PROOFS: All advertisers will be permitted one proof for typographical corrections only. Proof corrections resulting in changing more than 20% of the ad will be charged an additional $50. If advertiser fails to release proof by proof deadline, the ad will run “as is.” Any changes made to ads after the proof has been released will result in a $50 charge. ADVERTISING ERRORS: American Dancer Magazine will be responsible for only errors we caused or failed to correct on the proof. Credit for those errors will not exceed the charge for the portion of the ad in which the error occurred.
ADVERTISING AND EDITORIAL REPRODUCTION RIGHTS: American Dancer
Magazine retains the rights, title and interest to all advertising and editorial layouts/ designs created by the creative team for American Dancer Magazine. Any reproduction of these layouts/ designs appearing in any other publication or sales collateral is strictly prohibited without prior written consent from American Dancer Magazine management. Reprinting of any editorial material is prohibited without written consent from the editor.
PREMIUM AD SPACE
RATES EFFECTIVE for 2014 Issues.
* Any full page ad can be a bleed ad. Create the ad to our trim size 9 x 10.875 and add .125 to all sides for bleed. Please keep all important information with in the safe area, 8” x 9.875”.
GENERAL INFORMATION:
USA Dance Chapters and USA Dance-Sanctioned Competitions and Other Events may qualify for a 25% discount. A 1.5% monthly fee will be applied to accounts that are 30 days past due.
AD SUBMISSIONS/INQUIRIES:
MAIL TO: Angela Prince, Publisher, AF Prince Associates, 11101 Robert Bost Road, Midland, NC 28107 PHONE: 704.888.3073
EMAIL: americandancer@usadance.org WEB: www.usadance.org For more information, visit www.usadance.org/AmericanDancer
ASK ABOUT OUR FIRST-TIME ADVERTISER BONUS PACKAGE and SPONSORSHIP PACKAGES.
ADVERTISING POLICY: All advertising is subject to approval by the publisher and Executive Committee of USA Dance, Inc. American Dancer magazine is not responsible for errors in ads submitted by advertisers and/or their agencies and representatives. Positioning is not guaranteed unless confirmed in writing by the publisher. Advertisers and agencies assume unconditional liability for all content of submitted advertisements and assume responsibility for any claims arising from and made against the magazine or USA Dance, Inc. Advertising rates are subject to change without notice. CIRCULATION: American Dancer Magazine is distributed to the membership of USA Dance, Inc. with bonus distribution at key dancesport competitions and activities.
AD PRODUCTION: All ads must be submitted in digital format. Files must be CMYK and Macintosh compatible. Ads should be submitted as a high-resolution PDF. Ads that are not press ready will not be accepted or will incur additional charges to prepare for print. PDF file and all embedded graphics should be 300 dpi. All fonts must be embedded. All colors are CMYK (4 plates) no spot colors and no RGB colors. Ads other than CMYK will be rasterized in PhotoShop then reconverted to PDF. For full-page bleed ads, be sure to extend graphics at least 1/8” beyond the trim marks on all four sides. Ensure that live copy is at least 3/8” inside from trim. Trim size is 9” x 10.875”. FILE DELIVERY: Files may be submitted via web portal at www.SPARKPUBLICATIONS.com/dancer. Enter the address and follow the instructions on the web page. CONTACT:
Publisher: AF Prince Associates 11101 Robert Bost Road Midland, NC 28107 704.888.3073 Advertising: aprince@afprince.com Editorial: americandancer@usadance.org Production: SPARK Publications SPARKpublications.com 704.844.6080
ADVERTISING INSERTION ORDER/AGREEMENT FORM 2014 ADVERTISER: ___________________________________________
AGENCY (if applicable): _________________________________
COMPANY: _____________________________________________
COMPANY: _____________________________________________
CONTACT: ______________________________________________
CONTACT: ______________________________________________
ADDRESS: ______________________________________________
ADDRESS: ______________________________________________
TELEPHONE: ____________________________________________
TELEPHONE: ____________________________________________
EMAIL: _________________________________________________
EMAIL: _________________________________________________
ADVERTISING RATES (per insertion): Please indicate frequency rate and ad size. Display Size: Two-Page Spread Full Page 1/2 Page Horizontal 1/4 Page
1X: $2500 $1200 $750 $500
3X: $2375 $1100 $700 $450
4X: $2250 $1025 $675 $425
6X: $2100 $975 $650 $375
Premium Position: Please indicate rate, if applicable Cover 1 (IF) +15% of Rate
Cover 3 (IB) +10% of Rate
Cover 4/5 +5% of Rate
Ad Insertion Agreement Summary: ________________________________________________________________________________________________________ ________________________________________________________________________________________________________
BILLING DETAILS: Mail Check to: American Dancer USA DANCE INC. Card Number: ________________________________________________________ 415 Beaver Street Suite 200 Expiration Date _______/ _______ Security (3 digit) _____________________ Sewickley PA 15143 q Check
q Credit Card
q Money Order
Authorized Signature _________________________________________ Print Full Name ______________________________________ USA Dance APPROVAL: ___________________________________________ Title _____________________________________________ Date: _______________________________ Scan/Email to: americandancer@usadance.org ATTN: Angela Prince, Publisher