AFR Marketing Book, Oct 24

Page 1


AFR

MARKETING PROGRAM

American Farm + Ranch is a network of first class land experts who specialize in farm, ranch, and rural properties across the country and around the globe. Our areas of expertise include: Specialty Land Acquisition, Alternative Energy Site Acquisition, Livestock Ranches, Equestrian Facilities, Agricultural Farms, Sporting Properties, Timber Land, and Recreational Lifestyle Properties.

An Invitation-Only Group of Experts

WORKING WITH DISCERNING BUYERS AND INVESTORS ACROSS THE PLANET

PRESENTING THE FINEST IN SPORTING AND LAND ASSETS IN NORTH AMERICA AND BEYOND

When a bespoke boutique brand

like American Farm + Ranch is partnered with a legacy regional brand the reach and potency of the combined marketing results in unique access to the world’s most discerning buyers.

An Ever-Growing Reach

The world is getting smaller every day.

With member company offices in Europe, North America, South America,and Africa, and with distribution into key Asian and middle eastern markets, all important buyer markets around the world are reached through the American Farm + Ranch network.

Local to Global

The old adage, “the world is getting smaller every day“ becomes more accurate as time passes. For many years, we at American Farm + Ranch have recognized the importance of a high-level global approach to the marketing of exceptional properties.

Our relationship with International Sporting Properties has allowed us to expose our members’ exclusive properties to audiences from the Monaco Grand Prix to the Dubai International Boat Show. We believe our marketing approach should be as thorough as possible. We strive every day to achieve that worldwide.

Notable Sale

Blue Creek Ranch

SPECTACULAR RARE ROCKY MOUNTAIN JEWEL

• Gunnison, Colorado

• 10,650± Acres

• Listed at $29,500,000

Notable Sale

JT Jones Ranch

WILD NATURAL BEAUTY ON THE BRAZOS RIVER

• Waller, Texas

• 2,142± Acres

• Listed at $19,452,000

Notable Sale

Bear Mountain Ranch

ONE-OF-A-KIND LUXURY MULTI-USE PROPERTY

• Jefferson County, Colorado

• 163± Acres

• Listed at $14,900,000

Notable Sale

White Stone Ranch

EXCEPTIONALLY MAINTAINED HIGH FENCED GAME/CATTLE RANCH

• Edwards County, Texas

• 2,893± Acres

• Listed at $7,700,000

Notable Sale

Atkins Ranch

HIGHLY IMPROVED CATTLE & HORSE RANCH

• Red River County, Texas

• 1,950± Acres

• Listed at $6,200,000

Notable Sale

Bear Claw Ranch

MOUNTAIN OASIS WITH BREATHTAKING VIEWS

• Cimarron, Colorado

• 400± Acres

• Listed at $4,220,000

Bugling Bull Ranch

STUNNING TROPHY ELK RANCH

• Gateway, Colorado

• 3,665± Acres

• Listed at $15,950,000

Botswana Conservancy

PRISTINE WILDERNESS SANCTUARY

• Western Kalahari, Botswana

• 111,672± Acres

Rio de la Vida

LUXURY LIVING IN A RECREATIONAL PARADISE

• Huerfano County, Colorado

• 120± Acres

• Listed at $10,000,000

Sandy Creek Farms

BEAUTIFULLY SECLUDED WITH ROLLING LANDSCAPE

• Huntsville, Texas

• 173± Acres

• Listed at $2,495,000

Our Specialized Marketing Program

Our strategic national presence places American Farm + Ranch member brokers at the forefront of the market. Globally and domestically, AFR is setting the new standard for serving the rural real estate community.

From agricultural farms and livestock ranches to equestrian estates, sporting properties, timber land and recreational ranches, we are changing the way rural real estate is sold.

Strategic Marketing Avenues

American Farm + Ranch has preferred relationships with many of the leading industry websites and publications. Our relationships provide us the leverage for unique advertising opportunities on behalf of our clients.

Digital Promotion

American Farm + Ranch excels at staying on the leading edge of the digital marketplace, with technologies and strategies that reach buyers and sellers where they are today. Our targeted digital marketing, coupled with our A.I. enhanced retargeting program, expose our clients’ properties to the most qualified buyers on the planet. Globally and domestically, American Farm + Ranch is setting the new standard in the rural real estate market.

Wall Street Journal / Mansion Global

The Wall Street Journal + Mansion Global brands provide real estate partners with the opportunity to reach their affluent audience.

Mansion Global is a premier luxury real estate and lifestyle brand connecting high net worth buyers with exceptional properties around the world.

ENGAGED DIGITAL READERSHIP

$102.2MM

$102.2 million digital network monthly uniques 51% 51% of WSJDN readers are millionaires

45%

45% have an HHI of $200K+

4MM Four million plan to build/buy a home in the next 12 months 12% more than the average affluent reader

$1.9MM

$1.9 million = average HHNW

$135N

$135 billion spent on home and garden annually

THE WALL STREET JOURNAL AUDIENCE

$1.96MM

$1,956,852 = the average HHNW of Wall Street Journal reader 32% 32% own five or more homes 21% more than the average affluent individual

Source: Adobe Analytics, July-September 2020; Ipsos Affluent Survey USA Spring 2020 Adults 18 or older, HHI $125,000+

$332K

$332K = average HHI 53% 53% of WSJ readers are millionaires

THE WSJ / MANSION AUDIENCE

$1.96MM

$1.96 million = average HHNW 47%

47% have an HHI of $200K+ 3.4MM

3.4 million plan to build/buy a home in the next 12 months

8% more than the average affluent reader

$115BN

$115 billion spent on home and garden annually

WHY WSJ & MANSION GLOBAL ?

45% of readers with HHNW of $5MM+ own 3+ homes

5% of millennial r eaders plan to buy a home in the next 5 years

Source: The Wall Street Journal I Barron’s Group Customer Intelligence

32% say they are likely to email the broker/agent for more information about a digital listing they see on WSJ & Mansion Global’s sites

Financial Times

The Financial Times of London is relied upon by leading corporate executives and high-net-worth individuals. Their audience includes the most influential people in business and politics and some of the wealthiest and most discerning consumers in the world.

22.5MM

From corporate to consumers, the Financial Times reaches 22.5 million readers every month.

CORPORATE

32% are C-suite executives 60% are business decision-makers 75% work for international companies

Source: FT Global Reader Survey 2022

22% are IT decision-makers 41% work in a company of over 1,000 employees 69% are international business travelers £12k average value of fine jewelry owned 29% own fine wine, champagne, liquor worth US $2,500 or more 21% are millionaires* (based on household net worth (excl. main residence) of £1 million or more)

CONSUMER

Source: GBI 2022 NA, Europe, APAC & Middle East, *FT Global Reader Survey 2020

Source: FT internal figures 2022

Commercial Real Estate Exchange, Inc. (Crexi) is revolutionizing the way commercial real estate professionals transact by accelerating deal velocity and democratizing access to both properties and industry data. Since 2015 Crexi has been on a journey to transform the CRE industry: to create a single-source hub for stakeholders to market, analyze, and trade commercial property.

Crexi is the most sophisticated marketplace and research platform built specifically for the commercial real estate industry. Crexi leverages A.I. and machine learning to deliver six times more qualified leads, and they consistently deliver three times above-average open rates on email blasts.

Crexi empowers nearly two million buyers and brokers each month to explore over $2 trillion of property value nationwide and has helped to close upward of $330 billion in transactions.

Crexi strives to create a centralized CRE marketplace with enhanced marketing, due diligence, and deal-closing tools to accelerate our users’ success. $330B+ $330+

“I APPRECIATE THE PROMPTNESS IN RECEIVING MY LEADS FROM CREXI AND THE DETAIL THAT IS AVAILABLE ON POTENTIAL PROSPECTS.”

– Deitra Robertson, ALC Owner/Broker

Deitra Robertson Real Estate, Inc.

21,000+ Social Media Followers

40,000+ Opt-In Subscribers

LandHub

LandHub knows Social.

LandHub focuses on solving the biggest problems facing land sellers today: how to effectively market land for sale and find buyers. LandHub understands the land market – and specifically digital marketing.

LandHub embraces social media and excels at finding the ideal audience through targeted ads and searches. LandHub focuses on quality views over quantity. Their vision is simple: to help people easily find and list land for sale. LandHub achieves this by promoting listings through FaceBook, LinkedIn, Twitter, Instagram, Google, email marketing, Craigslist, and paid search.

The result is quality leads.

LandSearch

LandSearch is the fastest growing marketplace focused on land and specialty real estate.

AUDIENCE

Source: Data from Ahrefs, Cloud fl are, Google Analytics, Search Console, and Internal Reporting. Updated Jun 7, 2023.

Land Broker Co-op

As a true cooperative owned by its members, the Land Broker Co-op exerts significant influence on marketing costs, data control and the direction of technological advancements for land professionals.

LandBrokerMLS.com is a growing land marketplace with millions of listing views, consistently improving in both organic and paid traffic.

12MM+

12+ million monthly listing impressions 60K+

60+ thousand active listings

3.5MM+

3.5+ million listing page views across site network 92% 92% visitors from the USA

5.1

5.1 average pages per session 4 4 minutes average session duration 85%

85% new and 15% return visitors 65% 65% mobile and 35% desktop visitors

Events

American Farm + Ranch makes a presence at some of the industry’s most high-profile conferences and events.

Annual Private Wealth East Spring Forum

Changing the Way Rural Real Estate is Marketed

888.212.3752

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