C21/AFR Book

AFR A M ER I C A N FA R M + R A N C H M A R K E T I N G PR O G R A M

American Farm + Ranch is a first class network of land experts who specialize in farm, ranch, and rural properties across the country and around the globe. Our areas of expertise include: Specialty Land Acquisition, Alternative Energy Site Acquisition, Livestock Ranches, Equestrian Facilities, Agricultural Farms, Sporting Properties, Timber Land, and Recreational Lifestyle Properties.

888.212.3752 info@americanfarmandranch.com AmericanFarmandRanch.com

An Invitation-Only Group of Experts FOCUSED ON RECREATIONAL, SPORTING, AGRICULTURAL, AND SPECIALTY PROPERTIES

When a bespoke boutique brand like American Farm + Ranch is partnered with a legacy regional brand such as Century 21 Farm & Ranch Harvey Properties, the reach and potency of the combined marketing results in unique access to the world’s most discerning buyers.

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Unparalleled Marketing Scope American Farm + Ranch was established to provide cutting edge world class marketing tools to a network of specialized independent rural real estate brokerages. The AFR Member Network consistently achieves strong and measured results by working with qualified buyers and bringing the best rural properties to market.

Our broker network, leadership within industry organizations, and marketing finesse complement our integrity, honesty and thoroughness in representing buyers and sellers of fine rural real estate.

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An Ever-Growing Reach The world is getting smaller every day.

With member company offices in Europe, North and South America, Africa, and with distribution into key Asian and middle eastern markets, all important buyer markets around the world are reached through the American Farm + Ranch network.

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Exclusive American Farm + Ranch Member Offices Currently Operating in: ARIZONA ILLINOIS NEW MEXICO WASHINGTON

ARKANSAS KANSAS OKLAHOMA WYOMING

CALIFORNIA LOUISIANA OREGON PARTNER OFFICES IN:

SEVILLE

COLORADO MONTANA SOUTH DAKOTA

IDAHO NEBRASKA TEXAS

BUENOS AIRES

CAPE TOWN 5

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Success by the Numbers

OVER $4 BILLION SOLD

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Notable Sale

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Blue Creek Ranch SPECTACUL AR RARE ROCK Y MOUNTAIN JEWEL

•

Gunnison, Colorado •

•

10,649.75± Acres

Listed at $29,500,000

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Notable Sale

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Pilgrim Estate BREATHTAKINGLY ORNATE REMOTE CHATEAU

•

Camp County, Texas •

•

43± Acres

Listed at $8,000,000

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Notable Sale

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Atkins Ranch HIGHLY IMPROVED CAT TLE & HORSE RANCH

•

Red River County, Texas • •

1,950± Acres

Listed at $6,200,000

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Notable Sale

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White Stone Ranch EXCEPTIONALLY MAINTAINED HIGH FENCED GAME/CAT TLE RANCH

•

Edwards County, Texas • •

2,893± Acres

Listed at $7,700,000

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Bear Mountain Ranch ONE-OF-A-KIND LUXURY MULTI-USE PROPERT Y

•

Jefferson County, Colorado • •

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163± Acres

Listed at $14,900,000

Featured Listing

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Rio de la Vida LUXURY LIVING IN A RECREATIONAL PARADISE

•

Huerfano County, Colorado • •

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120± Acres

Listed at $10,000,000

Featured Listing

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El Casarejo ONE OF SPAIN’S L ARGEST ESTATES

•

Castilla-La Mancha, Spain • •

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18,000± Acres

Listed at $40,000,000

Featured Listing

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Rio Viejo Ranch A MYRIAD OF POSSIBILITIES FOR RECREATIONAL AND AGRICULTURAL PURSUITS

•

Bay City, Texas •

•

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969.5± Acres

Listed at $14,950,000

Featured Listing

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Our Specialized Marketing Program Our ever-growing national presence places our American Farm + Ranch member brokers at the forefront of the market. Globally and domestically, AFR is setting the new standard for serving the rural real estate community.

From agricultural farms and livestock ranches to equestrian estates, sporting properties, timberland and recreational ranches, we are changing the way rural real estate is sold.

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Print Collateral American Farm + Ranch has preferred relationships with many of the leading industry websites and publications, bringing discounted advertising options to our members and their clients.

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LAND Magazine LAND

Magazines

put

legendary

living

within the reach of their land-loving readers each quarter. LAND Magazines showcase the nation’s premier brokers choosing to distinguish themselves and their properties from the masses online.

30+K

1.2+MM

Quarterly Copies

22+K

Subscriptions & Direct Mail

Digital Reach

5+K

Advertisers & Promotions

2+K

Events & Trade Groups

LAND Magazines identifies the “cream of the crop” of the 12+ million website visits each month to create an exclusive list of current high-end buyers searching for properties priced at $750,000 and up. These select buyers can opt in for a free issue.

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The Land Report Every issue of The Land Report is distributed to 40,000 subscribers and select recipients in print and digital format.

The Land Report distributes primarily through Signature and Atlantic FBO’s nationwide.

In addition, The Magazine of the American Landowner is mailed to a proprietary list of the nation’s leading landowners and family offices.

Infogroup compared Land Report readers’ mailing The Land Report is distributed four times annually to:

addresses to its Marketing Genetics Consumer Buyerbase, which contains more than 90 million consumer records

•

The Land Report 100 (The Top 100 Landowners in the US)

• • • • •

•

Forbes 400 Billionaires

Marketing Genetics, combined with Infogroup’s

•

Key Money Managers

demographic and catalog cooperative data, revealed the

Key Private-Equity Players

following details about Land Report readers:

Key Hedge Fund Managers

Sports Franchise Owners in the US and Britain

A select Group of Brokers, Agents, and Landowners

Business Managers / Attorneys for Celebrities and Sports Stars •

and includes 750 million purchase transactions. These

Members of the Texas Alliance of Land Brokers (TALB) •

Members of the Realtors Land Institute (RLI) • Every Member of Congress, their District Offices, and all 50 Governors

84%

51%

84 percent of Land 51 percent are Report readers considered to be are considered “High Spenders” “Above-Average in the real estate Potential or land Investors.” investment arena.

62+ / 82% The average age of a Land Report reader is 62 years old, and 82 percent are male.

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Farm & Ranch + Texas Farm & Ranch Magazines For over twenty years, Farm & Ranch has united buyers and sellers of fine rural real estate. Farm & Ranch print publications showcase only the most exceptional rural properties available. These awardwinning, coffee table-quality catalogs feature stunning photography and detailed property descriptions, artfully framed in a propertyoriented page design.

With direct distribution of 240,000 copies annually to paid subscribers, Fortune 500 companies, land and real estate brokers and their clients, private travel hubs, luxury hotels, events, and over 1,300 retail locations Farm & Ranch puts listings in front of qualified buyers.

READERS INTERESTED IN PURCHASING LAND

12% 30% 22%

13% 23% 30

30%

Recreational / Sporting

22%

Livestock

12%

Farming

23%

Residential

13%

Other

58%

58 percent of Farm & Ranch readers intend to purchase real estate in the next 12 months

44%

over 44 percent of readers have a combined household income of over $150k

Land Broker MLS Magazine Land Broker MLS magazine (along with its predecessor, Open Fences) has been proudly serving the rural land community for almost two decades, consistently presenting a catalog of the highest quality land offerings to its loyal audience of affluent buyers and sellers. Land Broker MLS magazines are direct mailed “compliments of” a marketing partner or broker. Land Broker MLS magazine specializes in custom mailing programs ensuring your listing reaches an audience specifically targeted to meet your needs. Their unique custom cover program allows for your property to be featured on a custom cover and sent directly to a hand-tailored mailing list.

30,0 0 0 QUARTERLY MAGA ZINES

In addition to the custom cover program, their

UNIQUE CUSTOM COVER PROGRAM

private aviation terminals nationally, renowned

PREMIER DISTRIBUTION DESTINATIONS

premier distribution destinations include 59 hunting and fishing lodges, venture capital firms and select retail and service establishments. Their exclusive database of the nation’s top landowners has been carefully curated and refined over the past fifteen years with additional locations frequently added to help achieve their mission of delivering superior marketing results each issue.

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Executive Global Magazine Executive Global magazine takes readers on a highly informative and insightful tour of the developments shaping our global economy, in addition to the impact these developments may have on executives worldwide, and the subsequent strategies that may be adopted in their wake. Guided by expert opinion and supported by leaders in their field, the magazine provides a unique platform that aids in the effective management of business, people, and revenue, while presenting an objective view on geopolitical affairs, and the global financial and capital markets.

Executive Global gathers news and opinion from the most reputable sources around the world and looks to contributing authors to share their experience in providing contemporary thought leadership and commentary at the most senior level. C-Suite executives, entrepreneurs, UHNW investors, billionaires, celebrities, and directors of many of the world’s pre-eminent and successful companies comprise the audience for the magazine, with a focus on elite wealthy individuals with a net worth ranging from $20,000,000 to $1 billion USD. Executive Global offers a unique insight into the state of global

AND LUXURY LIFEST YLE

business in the contemporary age, bringing together the most

MAGA ZINE FOR

renowned business personalities and economists of the modern era to

C-SUITE EXECUTIVES

deliver the statistics, thorough analysis, strategy, and foresight required

AND HIGH NET WORTH

to make informed business decisions within the global marketplace, providing executives worldwide with the necessary tools to increase productivity, execute effective strategy, and maximize profitability.

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THE PREMIER BUSINESS

INDIVIDUALS WORLDWIDE

Magic Safari Lodges In 1999 a hunting and fishing globetrotter named Bruno van Marcke started a club to share information on the world’s best hunting and fishing lodges. The club grew quickly, and in 2003 the first Magic Safari Lodges guide was published. Members of the Magic Safari Lodges club distributed more than 5,000 copies all over the world, and the following year the Magic Safari Lodges website was launched.

Today, the adventure continues and grows every year as the values of the Magic Safari Lodges remain true to the original purpose: to create long term relationships between dedicated sportsmen and the world’s elite hunting and ONE-OF-A KIND HARDCOVER

fishing lodges. Just like the premium brand,

ANNUAL SPORTING GUIDE

craftsman, artists and lodges represented, Magic Safari Lodges remains truly one of a kind.

DISTRIBUTED GLOBALLY

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Digital Promotion American Farm + Ranch excels at staying on the leading edge of the digital marketplace, with technology and strategies that reach buyers and sellers where they are today. Our targeted digital marketing, coupled with the A.I. enhanced retargeting program, expose your property to the most qualified buyers on the planet.

Globally and domestically, American Farm + Ranch is setting the new standard in the rural real estate market.

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Wall Street Journal / Mansion Global The Wall Street Journal + Mansion Global brands provide real estate partners with the opportunity to reach their affluent audience.

Mansion Global is a premier luxury real estate and lifestyle brand connecting high net worth buyers with exceptional properties around the world.

THE WALL STREET JOURNAL AUDIENCE

$1.96MM

ENGAGED DIGITAL READERSHIP

$102.2MM

51%

$1.9MM

$102.2 million digital network monthly uniques

51% of WSJDN readers are millionaires

$1.9 million = average HHNW

45%

4MM

$135N

45% have an HHI of $200K+

Four million plan to build/buy a home in the next 12 months

$1,956,852 = the average HHNW of Wall Street Journal reader

32%

32% own five or more homes 21% more than the average affluent individual

$135 billion spent on home and garden annually

12% more than the average affluent reader

Source: Adobe Analytics, July-September 2020; Ipsos Affluent Survey USA Spring 2020 Adults 18 or older, HHI $125,000+

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THE WSJ / MANSION AUDIENCE

$332K

$332K = average HHI

53%

53% of WSJ readers are millionaires

$1.96MM $1.96 million = average HHNW

47%

47% have an HHI of $200K+

3.4MM

3.4 million plan to build/buy a home in the next 12 months

$115BN

$115 billion spent on home and garden annually

8% more than the average affluent reader

WHY WSJ & MANSION GLOBAL?

45%

45% of readers with HHNW of $5MM+ own 3+ homes

5%

5% of millennial readers plan to buy a home in the next 5 years

32%

32% say they are likely to email the broker/agent for more information about a digital listing they see on WSJ & Mansion Global’s sites

Source: The Wall Street Journal I Barron’s Group Customer Intelligence 2020 Luxury Real Estate Study

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Financial Times The Financial Times of London is relied upon by leading corporate executives and high-net-worth individuals. Their audience includes the most influential people in business and politics and some of the wealthiest and most discerning consumers in the world.

UK

7+MM Americas

7+MM

22.5MM

CEMEA

5MM

From corporate to consumers, the Financial Times reaches 22.5 million readers every month.

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APAC

3+MM

SECTORS CORPORATE

32%

60%

75%

are C-suite executives

are business decision-makers

work for international companies

22%

41%

69%

are IT decision-makers

work in a company of over 1,000 employees

are international business travelers

CONSUMER

average value of fine jewelry owned

90% own

real estate

16%

31%

15%

5% 8%

Source: FT Global Reader Survey 2022

£12k

6%

29%

own fine wine, champagne, liquor worth US $2,500 or more

12%

have an annual personal income of $1 million or more

21%

are millionaires* (based on household net worth (excl. main residence) of £1 million or more)

61%

own luxury / designer clothing and footwear

19%

31%

Financial

5%

General Services

19%

Governmental / NGOs

8%

IT / Technical Services

15%

Manufacturing / Engineering

16%

Professional Services

6%

Other

Source: FT internal figures 2022

Source: GBI 2022 NA, Europe, APAC & Middle East, *FT Global Reader Survey 2020

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Crexi Commercial Real Estate Exchange, Inc. (Crexi) is revolutionizing the way commercial real estate professionals transact by accelerating deal velocity and democratizing access to both properties and industry data. Since 2015 Crexi has been on a journey to transform the CRE industry: to create a single-source hub for stakeholders to market, analyze, and trade commercial property.

Crexi is the most sophisticated marketplace and research platform built specifically for the commercial real estate industry. Crexi leverages A.I. and machine learning to deliver six times more qualified leads, and they consistently deliver three times above-average open rates on email blasts.

“I APPRECIATE

Crexi empowers nearly two million buyers and brokers each month to explore over

THE PROMPTNESS IN

$2 trillion of property value nationwide and has helped to close upward of $330

RECEIVING MY LEADS

billion in transactions.

FROM CREXI

Crexi strives to create a centralized CRE marketplace with enhanced marketing, due diligence, and deal-closing tools to accelerate our users’ success.

AND THE DETAIL THAT IS AVAILABLE ON POTENTIAL PROSPECTS.”

ABOUT CREXI

$330B+

$330+ Billion Transactions Closed

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300MM 300 Million

Property Views

2MM+

Two Million Monthly Active Users

– Deitra Robertson, ALC Owner/Broker Deitra Robertson Real Estate, Inc.

LandHub LandHub knows Social.

LandHub focuses on solving the biggest problems facing land sellers today: how to effectively market land for sale and find buyers. LandHub understands the land market – and specifically digital marketing.

21,000+

Social Media Followers

40,000+

Opt-In Subscribers

LandHub embraces social media and excels at finding the ideal audience through targeted ads and searches. LandHub focuses on quality views over quantity.

Their vision is simple: to help people easily find and list land for sale.

LandHub achieves this by promoting listings through FaceBook, LinkedIn, Twitter, Instagram, Google, email marketing, Craigslist, and paid search.

The result is quality leads.

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LandSearch LandSearch is the fastest growing marketplace focused on land and specialty real estate.

QUALITY AUDIENCE

74% vs 26% 74% Mobile vs 26% Desktop Traffic

65% vs 35% 65% New vs 35% Return Visitors

98%

98% United States Visitors

SERVING MILLIONS OF USERS

HIGHLY ENGAGED USERS

3+MM

2+MM

700+K

330+K

130+K 130,000+ Registered End Users

8,000+ Monthly Registrations

50+MM

300%

95% / 5%

260+K

19+K

20+K

3+ Million Monthly Visits

50+ Million Google Impressions

2+ Million Monthly Visitors

300% Organic Growth in 2022

700,000+ Ranked Phrases

95% Organic vs 5% Paid Traffic

330,000+ Listed Properties

260,000+ Favorited Listings

19,000+ Saved Searches

8+K

20,000+ Daily Update Emails

Source: Data from Ahrefs, Cloudflare, Google Analytics, Search Console, and Internal Reporting. Updated Jun 7, 2023.

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Land Broker Co-op As a true cooperative owned by its members, the Land Broker Co-op exerts significant influence on marketing costs, data control and the direction of technological advancements for land professionals.

LandBrokerMLS.com is a growing land marketplace with millions of listing views, consistently improving in both organic and paid traffic.

12MM+

12+ million monthly listing impressions

60K+

60+ thousand active listings

3.5MM+ 3.5+ million listing page views across site network

92% visitors from the USA

5.1

4

85%

65%

5.1 average pages per session

4 minutes average session duration

85% new and 15% return visitors

92%

65% mobile and 35% desktop visitors

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Events American Farm + Ranch makes a presence at some of the industry’s most well-known conferences and conventions, including the YTexas Summit and the Safari Club International Convention. We also have a booth at NAPE Summit, which is the energy industry’s top marketplace for the buying, selling, and trading of prospects and producing properties.

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NAPE (North American Prospect Expo)

Not the only event. Just the biggest. And the best.

In the energy business, NAPE stands as the biggest, best and most respected venue for networking with your peers and making deals. NAPE sets the trends and helps forecast what’s coming next for the industry. If you compete in the energy business, NAPE offers you an unparalleled opportunity to meet decision-makers in an environment that is fun, energetic and, most of all, serious about getting business done.

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NAPE by the Numbers 70%

75%

70% of all attendees are at the decisionmaker level of management

75% of exhibitors received investments or created leads at the 2022 NAPE Summit

“NAPE IS THE PLACE

“IN EXHIBITING

WHERE PEOPLE

AT NAPE, IT’S NOT

ABSOLUTELY

JUST ABOUT THE

CONNECT. THE

DEALS YOU MAKE

CONVERSATIONS YOU

TODAY, BUT THE

HAVE THERE

ONES COMING

WOULD BE HARD TO

DOWN THE ROAD

HAVE IN ANY

BECAUSE YOU WERE

OTHER VENUE.”

HERE TODAY.”

– Nick Vandivere CEO, ThoughtTrace

– Joe Garcia VP, Imersion Global Inc

300,000+ 300,000+ people have attended NAPE Summit since 1993

“WE USE NAPE TO CREATE NEW OPPORTUNITIES, FURTHER DEVELOP CURRENT OPPORTUNITIES AND AS A PLACE TO CLOSE THE DEAL.” – Scott Noble CEO and president Noble Royalties Inc.

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YTexas Summit

The YTexas Summit is an event that brings the entire Texas business community together to remove regional and industry silos to create a cohesive business community that stimulates business growth — moving the needle on the most complex challenges in Texas: • Supporting Companies that are Relocating to Texas • Innovating Workforce and Supply Chain Development • Attracting Funding and Investment Opportunities The YTexas Summit focuses on building vendor/supplier relationships, sourcing capital, finding qualified talent, and so much more — all on the field at the home of the Dallas Cowboys!

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Safari Club International Convention

For 50-years SCI’s world-renowned Annual Convention has set an international standard of excellence for all hunters, collectors of fine firearms and unbelievable artwork. The SCI Convention is the place to find just about anything a hunting family could ever dream of — including their next sporting property.

Widely considered the “Ultimate Sportsmen’s Market,” the SCI Annual Hunters’ Convention showcases hunting opportunities on six continents, world-class taxidermy, the finest wildlife art, and — with American Farm + Ranch in attendance — the very best sporting properties in America and around the globe.

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Changing the Way Rural Real Estate is Sold

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888.212.3752 info@americanfarmandranch.com AmericanFarmandRanch.com 51

AFR 888.212.3752 info@americanfarmandranch.com AmericanFarmandRanch.com 52

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