AFR Program

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A M E R I C A N

FA R M R A NC H

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A M E R I C A N

FA R M R A NC H


RECREATION

FARM

RANCH

SPORT


EQUINE

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A M E R IC A N

FA R M R A NC H ABOUT American Farm & Ranch

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TIMBER

Our VALUE Proposition

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Our Track RECORD

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PROVEN Processes and Measured RESULTS

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MORE Than Land

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Member BROKERS

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MARKETING Resources Index

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A M E R I C A N

FA R M R A NC H 5


GOOD FARMERS , WHO TAKE SERIOUSLY THEIR DUTIES AS STEWARDS OF CREATION AND OF THEIR LAND’S INHERITORS, CONTRIBUTE TO THE WELFARE OF SOCIETY IN MORE WAYS THAN SOCIETY USUALLY ACKNOWLEDGES, OR EVEN KNOWS. THESE FARMERS PRODUCE VALUABLE GOODS , OF COURSE; BUT THEY ALSO CONSERVE SOIL , THEY CONSERVE WATER , THEY CONSERVE WILDLIFE , THEY CONSERVE OPEN SPACE , THEY CONSERVE SCENERY . —Wendell Berry, Bringing it to the Table: Writings on Farming and Food

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ABOUT

AMERICAN FARM & RANCH

AMERICAN FARM & RANCH involves interests in niche real estate investments, including farmland,

ranches, timber, wildlife and water, and strives to help our clients achieve their

outdoor passions and investment goals.

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AT FIRST, I WAS NERVOUS BECAUSE I WAS LOOKING FOR A VERY OUT THAT WAS THE

SIMPLEST PART

JUST ONE

SPECIFIC

KIND OF PROPERTY, BUT IT TURNED

OF THE PROCESS.

FROM THE MANY

THE HARDEST?

WONDERFUL

SELECTING

LISTINGS THEY PUT TOGETHER. —Mike and Susan L., Sacramento, California

THERE’S

NOTHING BETTER

THAN GETTING

THAN YOU EXPECT AND THAT’S EXACTLY WHAT WE RECEIVED WHILE WORKING WITH OUR

AMERICAN FARM & RANCH

MEMBER BROKER.

—Thomas M., Colorado Springs, Colorado

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MORE


ABOUT

AMERICAN FARM & RANCH

OUR MEMBER BROKERS are well versed in all aspects of rural real estate investments including properties that emphasize recreation, agricultural production, hunting and fishing,

conservation or just freedom from concrete and congestion.

Conservation practices, water and mineral rights are all areas in which our Member Brokers possess notable expertise.

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ABOUT

AMERICAN FARM & RANCH

BY OFFERING the rural real estate market an

established network of licensed professional brokers connected with a system of domestic

and international marketing resources, we are quietly changing the rural real estate marketplace.

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WHEN PURCHASING A RANCH IT WAS IMPORTANT FOR ME TO IDENTIFY

BROKER WITH SKILLS TO HELP ME FIND THE RIGHT PROPERTY A

AND THEN HELP ME GET

CLOSED . MINOR TAYLOR WORKED IT

EXHAUSTIVELY WITH AN ABSENTEE SELLER TO GET THIS MULTI-PARCEL TRANSACTION WITH OIL AND GAS MINERAL CONSIDERATIONS CLOSED.

NO ONE COULD HAVE DONE A BETTER JOB .

—Hunter F., Houston, Texas

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ABOUT

AMERICAN FARM & RANCH

OUR INVITATION-ONLY Member Broker network of select

professionals meeting stringent criteria will help you realize your rural

real estate goals today whether you are buying or selling.

We are producing results for buyers and sellers that are already the envy of the rural real estate brokerage community.

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OUR VALUE PROPOSITION

AMERICAN FARM & RANCH is a team of highly successful marketing and

land specialists whose sales rank in the Top 10 nationally. We continue to enjoy exceptional growth due to the quality of service and the value we create for buyers and sellers of rural real estate.

Member Sales

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REALTORS® LAND INSTITUTE AND MY ADVANCED HAVE ENHANCED MY KNOWLEDGE OF ALL ASPECTS OF

MY MEMBERSHIP IN THE

ALC

CERTIFICATION

RURAL REAL ESTATE BROKERAGE. BECOMING AN ALC AND BEING A FOUNDER AND PRESIDENT OF THE TEXAS LAND BROKER NETWORK HAS GIVEN ME THE

—Deitra Robertson, Member Broker

Deitra Robertson Real Estate, Hempstead, Texas

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OPPORTUNITY TO COMPLETE SEVERAL LARGE RANCH TRANSACTIONS DURING THE PAST FEW YEARS.


OUR VALUE PROPOSITION

THE DIVERSITY OF EXPERIENCE and expertise of American Farm & Ranch’s Member Brokers is unmatched. In fact, many of our Member Brokers hold the

esteemed Accredited Land Consultant (ALC) designation, which is the highest accreditation

for the land professional.

Growth In Land Prices

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WHAT I MOST APPRECIATED WAS THE

CONFIDENCE

THAT I WAS WORKING WITH SOMEONE WHO WAS TRULY WORKING WITH ME. IT

EFFORTLESS EDUCATIONAL

WAS AN AND

EXPERIENCE AND I

HONESTY AND ATTENTION TO DETAIL WITH WHICH THE APPRECIATED THE

DEAL WAS HANDLED. —Linda H., Reno, Nevada

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OUR VALUE PROPOSITION

WE CONSISTENTLY ACHIEVE strong and measured results by working with qualified buyers and bringing the best rural properties to market.

Our broker network, leadership within industry organizations and our marketing finesse complement our integrity, honesty and

thoroughness in representing buyers and sellers of fine rural real estate.

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OUR

TRACK RECORD

OWNERS OF FINE RURAL REAL ESTATE recognize the American Farm & Ranch brand as the

industry leader. We list and sell land and all that it comes with it. Our Member Brokers have spent their lives and careers in and around rural real estate and their experience and knowledge of the market is only surpassed by their stellar reputation of trust and integrity.

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A M E R I C A N

SOLD BY

MEMBER BROKER

FA R M R A N C H

BROAD OAKS RANCH | 1,385 acres Listed by Deitra Robertson Real Estate SOLD | $15,200,000

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|

Hempstead, Texas


I GREW UP IN A BIG CITY AND IT WAS ALWAYS MY DESIRE TO

FREE

BREAK

FROM THE CONCRETE

JUNGLE. I FELT THAT PASSION FOR

WIDE-OPEN SPACE AND TO HAVE THE WILDLIFE AS MY CLOSEST NEIGHBORS. THAT’S WHY I CAN UNDERSTAND MY CLIENTS WHEN THEY ASK ME TO HELP THEM ‘ RETREAT ’ FROM THEIR URBAN COCOON. SURROUNDED BY ALL THOSE BUILDINGS AND PEOPLE, I THINK YOU CAN FORGET THAT THERE’S A

HUGE WORLD

OUT

HERE WITH GREAT SPACES AND

VIEWS .

DEEP DOWN, I THINK

EVERYONE WANTS AN OPPORTUNITY TO RETREAT TO THE

COUNTRY .

—Rick Doak, Member Broker

Superior Farm & Ranch Realty LLC, Texas

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OUR

TRACK RECORD

WE LISTEN TO CLIENTS and develop a custom program tailored to their needs using our proven and proprietary resources to find a qualified buyer or find the ideal property.

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A M E R I C A N

SOLD BY

FA R M R A N C H

CHIMNEY PEAK RANCH Listed by Lone Eagle Land Brokerage

MEMBER BROKER

|

Ouray County, Colorado

2,392± deeded acres along with a 25,798±-acre Forest permit

SOLD 22

|

$28,950,000


COUNTRY RETREAT FOR THE

I WANTED A

WEEKEND, BUT BEYOND

THAT, I WASN’T CERTAIN WHAT I WAS REALLY LOOKING FOR OR EVEN HOW MUCH ACREAGE I NEEDED. THANKFULLY, MY AMERICAN FARM & RANCH MEMBER BROKER

LISTENED TO MY IDEAS AND TURNED THE VAGUE IDEA SWIMMING AROUND IN MY HEAD INTO A REAL PROPERTY. NOW, THE PICTURE IN MY HEAD IS AN ACTUAL

ESTATE

WHERE I SPEND TIME

HIKING

FISHING MY FAMILY .

AND

WITH

—Patrick W., Fort Worth, Texas

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OUR

TRACK RECORD

OUR MEMBER BROKERS

include past

National and State Presidents, Board Members and leaders of the Realtors Land Institute (RLI), as well as other industry and leading conservation organizations. RLI is part of the National Association of Realtors (NAR) and is the professional education and networking organization of land brokers to ensure the highest qualifications of its members.

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A M E R I C A N

SOLD BY

MEMBER BROKER

FA R M R A N C H

TENARIS BAY CITY | 1,800 acres Listed by Property Connections | Bay City, Texas SOLD | $14,000,000 24


LAND TRANSACTIONS ARE

INCREASINGLY BECOMING MORE

COMPLEX

DUE TO A NUMBER OF

FACTORS INCLUDING

CHANGES

IN WATER AND MINERAL RIGHTS,

ENVIRONMENTAL AND EASEMENT CONSIDERATIONS AND GOVERNMENT REGULATIONS.

RLI,

MORE THAN ANY OTHER

ORGANIZATION, PROVIDES ITS MEMBERS

EDUCATIONAL

AND

NETWORKING OPPORTUNITIES TO GAIN AND SHARE

KNOWLEDGE

WITH INDUSTRY LEADERS. —George Clift, Member Broker

2014 RLI Institute National President with Clift Land Brokers, Texas

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WITHIN HOURS OF SIGNING SHOWING UP ON ALL MAJOR WEBSITES

I CHOSE JOEY BURNS TO SELL MY RANCH AND THE LISTING AGREEMENT MY PROPERTY WAS

THROUGHOUT THE COUNTRY. THE CLOUD-BASED TECHNOLOGY UTILIZED BY AMERICAN FARM & RANCH IS —Peyton B., Denver, Colorado

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FAST AND EXCEPTIONAL.


PROVEN PROCESSES AND MEASURED RESULTS

THE AMERICAN FARM & RANCH marketing process is based upon years of research, analysis, and refinement. We produce measured results based on a combination of leveraging the reach of our Member Broker network, exclusive

relationships to reach accredited buyers and motivated sellers, and traditional marketing approaches. Our website offers a clean and refined approach to presenting high-resolution

photography, mapping and video presentations for each property and its broker representative.

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PROVEN PROCESSES AND MEASURED RESULTS

THE CUSTOMIZED MARKETING program for each property starts with a clean slate. Your Member Broker will tailor a campaign appropriate for each listing that capitalizes on the American Farm & Ranch marketing resources.

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A M E R I C A N

SOLD BY

FA R M R A N C H

MEMBER BROKER

BUCKEYE FARMS | 5,000 acres Listed by Property Connections | Matagorda County, Texas SOLD | $17,500,000

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PROVEN PROCESSES AND MEASURED RESULTS

American Farm & Ranch utilizes all appropriate media resources to optimize the marketing of properties for sale and to identify properties to buy. These resources include print, website and other online advertising, SEO, social media, email broadcasts, video placement, mapping, events and trade shows, and mining the American Farm & Ranch database of buyers and sellers for appropriate leads.

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A M E R I C A N

SOLD BY

MEMBER BROKER

FA R M R A N C H

HARTLEY COUNTY FARM | 2,560 acres Listed by Clift Land Brokers | Hartley County, Texas SOLD | $6,208,000 31


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PROVEN PROCESSES AND MEASURED RESULTS

TO SELL PREMIUM-QUALITY RURAL real estate, your broker must have depth of

resources to reach an appropriate audience with interests matching your property’s characteristics. American Farm & Ranch has marketing

partnerships with industry partners allowing our Member Brokers to reach the clients of

leading outdoor-oriented companies.

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A M E R I C A N

SOLD BY

FA R M R A N C H

MEMBER BROKER

PURGATORY RANCH | 1,366 acres Listed by Jacobs Properties | Comal County, Texas SOLD | $14,950,000

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PROVEN PROCESSES AND MEASURED RESULTS

AS THE “ WORLD BECOMES SMALLER” our marketing process capitalizes on the fact that many high demographic consumers have international interests. While New York, Texas, California and Florida are influential markets, the entire world has qualified

investors eager to see premium properties.

From China, Japan, Germany, France, Mexico, and Brazil our marketing system resources include reaching an

exclusive international audience of thousands of active investors. In fact, American Farm & Ranch listings are presented on a private international

broker-only network reaching over 7,000 high demographic international brokers in 60 countries and 19 languages.

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MORE

THAN LAND

AUCTIONS The decision to auction property requires specific knowledge and strategic analysis in evaluating whether or not bringing the property to auction is the best option for the seller. There are circumstances and properties that benefit from the time definite, competitive auction process and a correctly coordinated auction can be greatly beneficial for the seller.

Our Member Broker network has extensive auction experience and we advise and guide sellers through the strategic evaluation process. American Farm & Ranch has internal auction capabilities as well as affiliations with all reputable national auction organizations.

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WE HAD

INTEREST

IN

THIS AUCTION FROM NEW

YORK TO CALIFORNIA AND

FROM LOCAL FARMERS, FEED YARD OWNERS, EAST COAST INVESTORS, AND DAIRYMEN

ALL OVER THE UNITED STATES.

FROM

THE FINAL RESULTS TOTALED

$2M, A NEW

TO JUST OVER REPRESENTING

HIGH

FOR LAND VALUES

PER ACRE IN THAT AREA. —George Clift, Member Broker

Clift Land Brokers, Amarillo, Texas

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MORE

THAN LAND

FINANCING AND TAXES Whether you are new to the rural lifestyle or expanding your farming or ranching holdings, the American Farm & Ranch Member Broker team has the experience and resources to help buyers finance

their dreams. We guide and assist buyers throughout the entire process and we work with direct lenders, farm credit associations and banks who specialize in the rural and agricultural markets. The American Farm & Ranch network of CPA’s and investment and legal professionals can assist you in structuring tax favorable

transactions, including tax deferral and estate planning strategies to maximize your financial goals.

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THE FEDERAL FARM CREDIT SYSTEM WAS DEVELOPED IN 1916 TO OFFER FARMERS A

STABLE CREDIT SYSTEM AND NOW THESE COOPERATIVE

LENDERS EXTEND CREDIT ON

TYPES

ALL

OF RURAL PROPERTIES.

PEOPLE WHO DON’T AUTOMATICALLY THINK OF THEMSELVES AS FARMERS OR RANCHERS CAN FIND

FISCAL

ADVANTAGES AT A BANK THAT DEALS EXCLUSIVELY WITH LAND, WHETHER THE PROPERTY IS STRICTLY

AGRICULTURAL OR RECREATIONAL. —Rusty Lowe, Member Broker Paris, Texas

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MORE

THAN LAND

INSURANCE Rural properties offer fabulous recreational and investment opportunities but many of these properties have unique and

specialized insurance needs.

Our Member Brokers have years of experience with these matters and we will find you the insurance carrier and agent that has the

knowledge and expertise to properly insure your farm, ranch and recreational assets and manage the related liability exposure.

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KNOWING WHERE AND HOW TO BUY THE RIGHT INSURANCE MAY BE ONE OF THE BEST LESSONS YOU’LL EVER LEARN. —Larry Jacobs , Member Broker, Jacobs Properties, Montgomery, Texas

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MORE

THAN LAND

FARM & RANCH

MANAGEMENT We understand that every rural landowner has different needs and objectives. Whether your focus is conservation or return on investment, the American Farm & Ranch team is here to assist you.

With direct and preferential affiliations to proven ranch managers of over 600,000 acres, we can assist with any situation requiring extensive management and operating resources, as well as being a

valuable resource for the less intensive needs of recreationally oriented properties.

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WE PROVIDE FULL

MANAGEMENT SERVICES

ALL ASPECTS OF AGRICULTURE IN

THROUGH A TEAM OF INDUSTRY PROFESSIONALS

DIVERSE OPERATIONS UNDER TO MANAGE

VARYING CIRCUMSTANCES FOR LONG TERM RESULTS THAT

ECONOMICALLY AND ECOLOGICALLY SUSTAINABLE.

ARE

—Wesley Miller

Executive Agribusiness LLC

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MORE

THAN LAND LAND AND WILDLIFE

CONSERVATION SERVICES

Our team has significant experience

assisting buyers and sellers with transactions involving protected properties. Our experience, combined with our dedication to conservation of land and natural resources is further supported by our affiliation with legal experts

in crafting conservation easements and other state and federal land conservation

programs.

Your American Farm & Ranch Member Broker is here to guide you through the process of establishing a conservation easement or state land act program and help buyers understand the impact of an existing easement or conservation act commitment on a property.

OUR MEMBER BROKERS

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have spent


MANY CONSERVATION

TRANSACTIONS ARE TAX MOTIVATED BUT THE

MAJORITY ARE DRIVEN BUY A STRONG DESIRE TO

PRESERVE NATURE FOR FUTURE GENERATIONS. CONSERVATION PURPOSES IS A BROAD CONCEPT INCLUDING

PRESERVATION

OF

LAND FOR OUTDOOR

RECREATION, FARMING, FORESTLAND OR EDUCATION, AS WELL AS PROTECTION OF NATURAL

HABITAT FOR FISH, WILDLIFE OR PLANTS.

—Joey Burns, Member Broker

Lone Eagle Land Brokerage, Inc. Montrose, Colorado

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“I AM

PROUD

TO BE A MEMBER OF AMERICAN FARM & RANCH

AND FEEL BY HAVING

ONLY THE PREMIER

FARM AND RANCH

BROKERAGES IN THE COUNTRY AS MEMBERS, WE CAN PROVIDE OUR CLIENTS WITH THE

MOST PROFESSIONAL, ADVANCED

REAL ESTATE ADVICE AND MARKETING AVAILABLE.” —W. Minor Taylor, Member Broker, Property Connections Real Estate

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MEMBER BROKERS OUR

MEMBER

BROKERS have spent their

lives and careers in and around rural real estate and their experience and knowledge of the market is only surpassed by their stellar reputation of trust and

integrity. We listen to clients and develop proven strategies using our proprietary resources to find a buyer or the ideal property. Working with an American Farm & Ranch Member Broker means you will receive exceptional service and results. Our Member Brokers include past Presidents, Board Members and leaders of the Realtors Land Institute, the national educational and professional

networking organization of land brokers, as well as similar positions with RLI state chapters and other similar regional rural real estate organizations.

Being invited to become an American Farm & Ranch Member Broker is the pinnacle of professional achievement — only professionals that extend the renowned reputation of America’s best farm and ranch broker network are considered. As a seller or buyer seeking property,

YOUR EXPECTATIONS WILL BE SURPASSED when you choose to work with a Member Broker of American Farm & Ranch. 47


MARKETING

RESOURCES INDEX Print

Open Fences* Land Report

Farm & Ranch

Lands of Texas Robb Report*

Wall Street Journal* Fortune

DuPont Registry* Ranch & Reata

*Includes International Distribution

Web/Digital Broad View:

LandFlip

LandWatch

Lands of America Land & Farm LoopNet

High Demographic:

Open Fences

Farm & Ranch Land Report

Luxury Ranch Real Estate Ranchline Network Ranch & Reata

Western Livestock Journal

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MARKETING

RESOURCES INDEX RESAAS

Social

Facebook Pinterest Twitter

LinkedIn

Google+

Video

Arial Imaging

New Story Media

Mapping

TerraStride

Events

Dallas Safari Club

Houston Safari Club

Safari Club International CLA Game Fair (UK)

Jagd & Hund (Germany) National Cutting Horse Association National Reining Horse Association Kentucky Derby RLI National Land Conference Texas Land Conference 49


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A M E R I C A N

FA R M R A N C H A MERICAN F ARMAND R ANC H.COM


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