Bachman & Associates - Becoming a Bachman Client

FOR OVER 30 YEARS BACHMAN & ASSOCIATES HAS BEEN THE LEADING REAL ESTATE BROKERAGE IN OUR REGION.

The Realtors at Bachman are dedicated to delivering the highest quality professional and personal service. Our team consistently achieves strong results by working with qualified buyers and bringing the best rural properties to the market. Our brokers have 125 years of combined real estate experience and earn client loyalty by producing results. Each broker has a personal love for the area and we pride ourselves on our experience, hard work, and knowledge. We at Bachman are committed to serving the community, our clients, and the integrity of the land.

JAMES WILLCOX Broker Associate 720-325-3891

T.J. HARRIS Broker Associate 303-507-6662

JILL WHITMORE-KELLER Broker Associate 805-448-0929

ROBERT REECE Transaction Coordinator 719-696-5717

STEPHANIE THOMSEN Chief Operations Officer 720-987-5495

JESSICA BRUNELLI, Marketing Assistant

ANDREA MCDOLE, Administrative Assistant

ANNALEE HICKEY Owner / Managing Broker 719-330-7235

RUSSELL HICKEY, ALC Owner / Broker Associate 719-337-3234

MARK WORGAN Broker Associate 512-761-2804

LORI CORDOVA Broker Associate 719-989-9046

DANIEL KIICK Broker Associate 505-423-2466

VALRIE EISEMANN Broker Associate 719-890-4300

DEBORAH FERRARI Broker Associate 719-989-0742

SHANNA ARMIJO Broker Associate 719-250-6937

NICOLE SUDDERTH Broker Associate 303-944-7319

DEBBIE ROHAN Broker Associate 303-246-2495

RHONDA GREENE Broker Associate 303-328-1735

JASON WILLCOX Broker Associate 303-250-3759

RESULTS YOU CAN COUNT ON

Year after year Bachman & Associates achieves consistent results. We are proud of our brokers who exemplify the highest level of integrity, knowledge, and experience. Our offices alone has sold over $439 million dollars in real estate throughout Southern Colorado in the past five years. In addition, 60% of our Brokerage listings in the past five years were sold by Broker Associates in our office. We will not only list your home, ranch, or property, our experienced Brokers will get it sold.

5-YEAR LISTING & SELLING by Dollar Volume

Top 5 Brokerages in the MLS

SALES OVER 500K by Dollar Volume in Huerfano County

SALES OVER 500K by Dollar Volume

in Huerfano and Las Animas County

Source: Spanish Peaks MLS

PERFORMANCE

CONSISTENT HIGH PERFORMANCE

For over five years, at least three of the top five producing Brokers in the Spanish Peaks MLS were Bachman Brokers. Our office focuses on the areas we love and call our home throughout Southern Colorado. Following the National Scenic Highway of Legends — with four office locations in La Veta, Cuchara, Trinidad, and Walsenburg — our team is ready to guide our clients to success and help them find their mountain ranch, home, or property.

SALES OVER 500K in Cuchara

SALES OVER 500K in La Veta

SALES OVER 500K in Walsenburg

Source: Spanish Peaks MLS

SALES OVER 500K in Las Animas County

DIGITAL MARKETING

Custom Listing Pages and Realtor Websites

Bachman & Associates takes pride in our easy-to-navigate website. Our listings receive a custom featured page. This includes a detailed description, map of boundary, professional photos, and more!

Our marketing team also uploads our listings to high traffic sites such as:

• Lands of America (featuring our own custom search banners)

• Land & Farm

• Land Watch

• Co-Star (for all commercial properties)

Our Multiple Listing Service (MLS) Partners:

• Spanish Peaks MLS

• RE Colorado

• Pueblo MLS

• Pikes Peak MLS

Other Websites that have a Direct Feed from our MLS:

• CREXI.com

• Realtor.com

• Zillow.com

• Trulia.com

Selling an Eco-Friendly Home, Bed & Breakfast or Horse Property? We also build custom listing pages that specialize in selling a specific type of property.

• BedandBreakfastforSale.com

• GreenHomesforSale.com

• HorseProperties.net

Aerial & 360 Tours

We know how important it is to show potential buyers a clear view of your home or property before they even step foot inside. Our full time marketing team has the tools to create custom 360 tours, shoot aerial footage, and create drone videos for our clients.

Social Media

With the ever evolving changes of online marketing, Bachman & Associates has turned to social media with creative posts to engage potential buyers throughout the nation. With the following active social media platforms, we have the potential to reach millions of clients.

• Facebook

• Bachman & Associates Company Page

• Four Additional Community Pages

• Instagram

• YouTube Business Channel

• Pinterest

• Twitter

• TikTok

Local photographer Amber Huff has a keen eye for capturing the beauty of our listings. We make sure that when our properties hit the market, they are shown in their best light using high resolution images.

QUALITY BROCHURES & PRINT ADVERTISING

High quality brochures are important, due to the high traffic of walk-ins to each of our offices. Our team designs all brochures in-house so that our clients can have their listing up in our office as quickly as possible.

National and International Exposure is a must when it comes to getting your home or property to the right buyer. Being in multiple publications around the globe gives our company the reach for inquiries and interest in Southern Colorado. Here is a list of the publications we have been featured in:

National Quarterly Publications:

• Land Broker MLS Magazine

• LAND Magazine

• Farm & Ranch Magazine

• Sidelines Magazine

International Publications:

• Executive Global

• Magic Safari Lodges

Local Publications Throughout Southern Colorado:

• World Journal Weekly

• Chronicle Newspaper

• Mountains & Mesas Magazine

• New Legends Magazine

• Summer Guide

AMERICAN FARM + RANCH PARTNERSHIP

American Farm + Ranch was established to provide cutting edge, world-class marketing tools to a network of specialized independent rural real estate brokerages. Bachman & Associates has been selected as the exclusive regional member in Southern Colorado, based on their stellar reputation as a proven market leader and continuing commitment to conducting business with the utmost honesty, integrity, and professionalism. As a member of this broker network, Bachman & Associates now has access to a much broader global and domestic market. Along with AFR’s leadership in industry organizations, and rural real estate marketing finesse, the following specialized marketing tools are available for select clients:

AFR MARKETING TOOLS

Enhanced Digital Marketing

• PreCom Targeted Video Advertising

• GeoFence Banner Ads

• Responsive Display Ads

• Single Listing Websites

• Video Editing & Marketing Network

Events/Conventions

• Safari Club International

• Houston Safari Club

• Katara International Hunting and Falcons Exhibition

• NAPE Summit

Print Advertising in National & International Publications

• Magic Safari Lodges

• Executive Global

• Jetset Magazine

Web Advertising

• Wall Street Journal ($1M+ listings & WSJ Featured Listings)

• Mansion Global ($1M+ listings & MG Featured Listings)

• Financial Times

HOW TO PREPARE YOUR HOUSE FOR SALE

Every seller wants their home to sell fast and bring top dollar. Does that sound good to you? Well, it’s not luck that makes that happen. It’s careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying for their checkbooks. Here are some tips on how to prep a house and turn it into an irresistible and marketable home.

Disassociate Yourself With Your Home

Make the mental decision to “let go” of your emotions and focus on the fact that soon this house will no longer be yours. Don’t look backwards – look toward the future!

De-Personalize

Pack up those personal photographs and family heirlooms. Buyers may struggle to look past personal artifacts, and you want buyers to imagine their own photos on the walls!

De-Clutter!

People collect an amazing quantity of junk! Consider this: If you haven’t used it in over a year, you probably don’t want to keep it. Pack up those knickknacks, clean off the kitchen counter, and get a head-start on the packing you will eventually need to do anyway.

Rearrange Bedroom Closets and Kitchen Cabinets

Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Neatly stack dishes, line up those shoes, and hang up your clothes, it’s amazing how much you can fit in a space once it is tidy!

Rent a Storage unit

Leave enough furniture in each room to showcase the room’s purpose and to show there is plenty of space to move around. Remove furniture that blocks pathways or take out extra leaves from your dining room table to make the room look larger!

Remove/Replace Favorite Items

If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier belonged to your great grandmother, take it down. If a buyer never sees it, they won’t want it!

Make Minor Repairs

Replace cracked floor or counter tiles. Fix leaky faucets. Replace light bulbs. Fix doors that don’t close properly, and drawers that jam!

Make

the House Sparkle!

Wash windows inside and out. Rent a pressure washer and spray down sidewalks and exterior. Re-caulk tubs, showers, and sinks. Clean refrigerator. Dust furniture. Hang up fresh towels. Odors are a no-no. Clean and air out any musty smelling areas.

Scrutinize

Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you? Examine carefully how furniture is arranged and move pieces around until it makes sense. Imagine how your house will look to a buyer!

Check Curb Appeal

If a buyer won’t get out of their agent’s car because they don’t like the exterior of your home, you’ll never get them back. Keep the sidewalks cleared, mow the lawn, and paint that faded window trim or fence!

7 DEADLY SINS OF OVERPRICING

Most experts advise that the best way to increase your odds of a successful sale is to price your home at fair market value. Yet, as logical as this advice sounds, for many sellers it is still tempting to tack a few percentage points onto the price to “leave room to negotiate.” To avoid this temptation, let’s take a look at the seven deadly sins of overpricing:

Appraisal Problems

Even if you do find a buyer willing to pay an inflated price, the fact is that 90% of buyers use some kind of financing to pay for their home purchase. If your home doesn’t appraise for the purchase price, the sale will likely fail.

No Showings

Today’s sophisticated home buyers are well educated about the real estate market. If your home is overpriced they won’t bother looking at it, let alone make an offer.

Branding Problems

When a new listing hits the market, every agent quickly checks the property out to see if it’s a good fit for their clients. If your home is branded as “overpriced,” reigniting interest may take drastic measures.

Selling the Competition

Overpricing helps your competition. How? You make their lower price seem like a bargain. Nothing is worse than watching your neighbors put up a sold sign.

Stagnation

The longer your home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a property that seems to be perpetually for sale? Do you ever wonder – what’s wrong with that house?

Tougher Negotiations

Buyers who do view your home may negotiate harder because the home has been on the market for a longer period of time and because it is overpriced compared to the competition.

Lost Opportunities

You will lose a percentage of buyers who are outside of your price point. These buyers who are looking in the price range that the home will eventually sell for but don’t see the home because it is out of their pre-set budget.

Most buyers look at 10-15 homes before making a buying decision. Because of this, setting a competitive price relative to the competition is an essential component to a successful marketing strategy.