SPONSORSHIP PROSPECTUS JANUARY 16-19, 2015 WALTER E. WASHINGTON CONVENTION CENTER, WASHINGTON DC
A MARKETPLACE CUSTOM-MADE FOR YOU We are living in the Age of the Maker. Thoughtful consumers are shopping for items with purpose and meaning, seeking well-made, handcrafted products. At the American Made Show, we present beautiful things responsibly made by hardworking Americans. All year long we scour the countryside and urban creative communities for the best in American Made. This year artists from more than 700 studios, USA and Canada, will present their latest cutting-edge designs to retailers, museum officials, catalog buyers and department stores seeking designer-made merchandise and public art. American Made is making a comeback, going through an incredible renewal process aided by new technology and the old values of innovation, entrepreneurship and hard work.
JOIN THE MOVEMENT
Since 1982, the American Made Show (formerly the Buyers Market of American Craft) is the premier wholesale marketplace exclusively for Americandesigned and made merchandise – the largest and longest running of its kind. This groundbreaking trade event provides emerging and established designers and studio artists with affordable access to market.
2 | WE BELIEVE…in the power of the individual to contribute to rebuilding our economy.
“
The opportunities we provide are designed to be the most efficient, effective and affordable way for designers to establish their studio business, build their brand and grow both as an artist and an ‘artrepreneur.’ Wendy Rosen, Founder & President, The Rosen Group
”
OUR MISSION > To answer the call of conscious consumers > To strengthen the role of American design in today’s marketplace
> To grow and nurture small creative businesses > To provide a one-of-a-kind marketplace for independent retailers to shop the best in American and Canadian design
BY THE NUMBERS > An estimated $8 million in show-floor sales > More than 80,000 net square
“
If you seek to engage with successful retailers who are passionate about unique, handmade products, the American Made Show should be at the top of your list. Everything about this event — from the exhibitor and sponsorship opportunities to the networking events to the stunning merchandise — make it one of a kind. Suzy & Ted Teele, SnapRetail
”
feet of product display > Over 700 exhibiting companies > 115 product categories > Approximately 5,000 retailers and trade buyers
AmericanMadeShow.com 800.432.7238 | 3
ATTENDEE DEMOGRAPHICS Who Shops Our Show? Our reputation as “the American Made Show” brings with it the most discerning luxury and fine gift buyers.
BUYERS > Museum gift shops, including the Metropolitan
Gift stores and fine craft / art galleries make up the largest percentage of our attendance. Additional attendees include:
Museum of Art, the Madison Museum of Contemporary Art and the Smithsonian Institution > Art-to-wear clothing boutiques > Souvenir and resort shops > Gift retailers from zoos, aquariums, national parks and amusement parks > Interior designers and architects > Art consultants and specifiers
> Main Street independent retailers > Jewelry stores > E-retailers, including The Artful Home, The
Grommet, UncommonGoods, Fab.com and more > Galleries of universities, guilds and arts institutions
Buyers By Region
Buyer Retailer Location Types
43%
2%
of buyers shop for their entire year at American Made Show
Canada
Main Street
31%
10%
13% Pacific
52%
Midwest
23%
Coastal / Resort Area
Northeast
15%
of buyers are new to the show
South
19%
31%
Buyer Attendee Composition
3%
Interior Designer
5%
Museum Store
6%
E-Retailer/ Catalog
10%
Jewelry Store
15%
Specialty Boutique
4 | WE BELIEVE…that knowing where and how a product was made empowers today's conscious consumer.
14%
Craft Gallery
16%
Art Gallery
Gift & Home
EXHIBITORS Owners, artists, designers and makers of the product categories listed below. They have pledged all designs shown are made under their direct supervision in the United States or Canada using domestic materials where possible. Exhibitors must be residents of the United States or Canada.
> Over 700 exhibiting companies representing 115 product categories
Emerging Product Categories:
Largest Product Categories:
> Child toys, clothing & gifts > Kitchen & bar supplies > Gourmet servingware
> Home DĂŠcor & Fine Gifts > Fine & Fashion Jewelry > Pottery & Art Glass > Furniture & Woodworking > Wearable Fiber & Accessories
Exhibitors By Region
36%
2%
of our exhibiting companies have been with American Made Show for more than 10 years.
Canada
~ .45 of an inch)
20%
~ .33 of an inch)
West
11%
~ .56 of an inch)
20%
35%
Midwest
31%
Northeast
of exhibitors each year are new to the marketplace.
South
~ .59 of an inch)
27%
Exhibitor Attendee Composition
2%
Business Services & Suppliers
6%
Fiber (Wearable & Decorative)
20% 10%
Mixed Media & 2D
35%
Jewelry
Glass
Ceramics
AmericanMadeShow.com 800.432.7238 | 5
SPONSORSHIP SELECTION POSSIBILITIES We've set the stage of opportunity for you. For three decades we’ve created the most successful event showcasing creativity and innovative products made in America and Canada. We invite you to showcase your company or organization to both our creative community of attendees and exhibitors. Each of our sponsorships or advertising options provides substantial brand exposure to you while effectively delivering a message of your commitment to both American Made designers and independent retailers. We have established tiered sponsorship levels – Maker, Designer, and Artisan – to provide you with distinct access and visibility options. Choose the event that will highlight your company to this highly desirable attendee demographic.
ARTISAN Our highest sponsorship level is designed to give your company unparalleled brand exposure and access to both our attendees and exhibitors. Only select events will be categorized as Artisan level sponsorships to maximize your impact at the American Made Show. Your name / logo will be incorporated into all event-controlled references including websites, advertisements, press releases, on-site signage and more as the “American Made Show [Event Chosen] presented by [Your Brand Here].” Additional benefits are described for each event.
JEWELRY PREVIEW PARTY
Thursday, January 15, 2015 4–7 p.m. This elegant exhibit hall based party allows retailers to have a preview of the newest designs and artists. Approximately 1,500 top retailers who purchase jewelry attend this sophisticated event. Elegantly dressed with serious intentions, these buyers set
6 | WE BELIEVE…in honesty and authenticity throughout the design and production process.
their agenda for the next few days at this preview party. They decide upon which jewelry design exhibitors to visit based upon their preview of the designs. Champagne and appetizers provide a networking atmosphere amid the planning and strategizing.
Jewelry designers represent
35% of the total exhibits.
Exclusive sponsorship includes: > Branded name opportunity > Large on-site signage and cocktail napkins with your logo > Large banner with your custom graphics prominently displayed for the event’s duration > Floor stickers with your logo distributed throughout the Premier Jewelry Pavilion > Champagne toast speech opportunity to address the attendees (1-3 minutes) > 10 complimentary tickets for your representatives > One Express Learning opportunity > Additional marketing benefits in our Promotions section
AMERICAN MADE SHOW PARTY
Sunday, January 18, 2015 6–9 p.m. Attendees join together to celebrate and network at this must-attend reception. New designers mingle with experienced retailer buyers. Main Street independent retailers “talk shop” with their counterparts across the country. Boutique gift shop managers from museums, galleries and universities review their favorite designs over glasses of wine. Your exclusive sponsorship promotes your company brand to both retailer attendees and artist/designer exhibitors at this signature event. Exclusive sponsorship includes: > Branded name opportunity > Event pass with your logo > Step and Repeat Photo station with the American Made Show logo and your logo (great for social media exposure) > Large on-site signage and cocktail napkins with your logo > 10 complimentary tickets for your representatives > One Express Learning opportunity > Additional marketing materials in our Promotions section
FASHION RUNWAY AND STAGE
Special times throughout 2 days: January 17-18, 2015 Attendees can see the latest designs in apparel and accessories modeled on the runway. This event combines the excitement of a fashion show with the no-nonsense aspect of a business reminder to review apparel and accessories. Exclusive sponsorship includes: > Branded name opportunity > Large banner with your logo prominently displayed on the runway > Floor stickers with your logo distributed throughout the runway seating > Speech opportunity to address the attendees (1-3 minutes) prior to each fashion show
> Ability to have flyers or pens as seat drops. > 10 complimentary tickets for your
representatives with VIP seating in the front row > One Express Learning opportunity > Additional marketing materials in our Promotions section
MAIN STREET SUMMIT & THOROUGHFARE The American Made Show will host a Main Street Summit and designate an exhibit hall aisle as the Main Street Thoroughfare. The Main Street Summit will include a panel discussion and roundtable workshops highlighting important issues for independent retailers. In the exhibit hall, attendees can stroll the main thoroughfare at the intersection of the Jewelry, Mixed Media, and Glass & Ceramics pavilions. This extra-wide aisle will be branded as the [Sponsor’s] Main Street Thoroughfare lined with park benches and sculptures. Lampposts with your custom advertising will line the aisle creating the Main Street atmosphere.
Exclusive sponsorship includes: > Branded name opportunity for both the Summit and Thoroughfare > Main Street Summit panel speaker opportunity for your representative > 10 complimentary tickets for your representatives to the Main Street Summit > Large banner with your custom graphics hung from the ceiling over the thoroughfare > Lamppost custom advertising > One Express Learning opportunity > Additional marketing materials in our Promotions section
ue to the unparalleled visibility of these 4 events, D Artisan sponsorships are valued at $25,000.
AmericanMadeShow.com 800.432.7238 | 7
DESIGNER SIGNATURE RETAILER LOUNGE
Available all 4 days – January 16–19, 2015 Buyers registered as Signature Retailers may relax during the show hours in a private lounge, which offers concierge style service with customer seating, Wi-Fi connection, charging station, refreshments, and free coat/baggage check. Exclusive sponsorship includes: > Branded name opportunity > Large on-site signage with your logo > Literature or product display table > Opportunity to provide luxury “extra” such as seated massage, gift bags, etc. > Additional marketing exposure outlined in our Promotions section
LANYARDS
Capture the attention of thousands of attendees/ exhibitors as they wear your company’s name around their necks and are seen throughout the 4 days of the show. This invaluable promotional item will be offered to each and every attendee as they pick up their badge. All photos of the event will display your logo on the lanyard!
MERIT AWARD PROGRAM
(2 year commitment) This unique program provides an opportunity for a promising new designer in each medium to develop resources in which to grow their business. Selected winners are given a generously subsidized booth in the exhibit hall. They are also invited to pre-show training sessions to help first-time exhibitors maximize sales, design their booths and promote their work. Exclusive sponsorship includes: > Branded name opportunity > Sponsor branding at winners' booths > Speaking opportunity at New Exhibitor Orientation > Editorial in NICHE magazine detailing the Program > Additional marketing exposure outlined in our Promotions section
EXHIBIT HALL AISLE SIGNS
Attendees are always looking up to see where they are in the exhibit hall and where they need to go. Your custom graphics will appear on each aisle sign.
Due to the significant visibility of these options, Designer sponsorships are valued at $12,500.
8 | WE BELIEVE…that Main Street is where new jobs are created.
MAKER Maker sponsorships are valued at different levels according to their exposure.
NEW EXHIBITOR HAPPY HOUR
Friday, January 16, 2015 6:30 p.m. – 8 p.m. Price: $5,000 New Exhibitors are invited to a fun, networking happy hour to meet each other as well as show management.
> NEARLY 150
NEW EXHIBITORS are expected to attend the New Exhibitor Happy Hour.
Exclusive sponsorship includes: > Branded name opportunity > Large on-site signage with your logo > Literature or product display table > Opportunity to provide luxury “extra” such as seated massage, gift bags, etc. > Additional marketing exposure outlined in our Promotions section
“YOU ARE HERE” LOCATOR DISPLAYS
Price: $3,000 per display (4 displays available) Located throughout the exhibit hall, these displays provide a quick view of the booth layout and identify locations of various services. As a sponsor, your custom graphics are on the lower display panel (approx. 3’ x 8’).
LIVE@AMERICANMADE
“
I decided to do my first wholesale show in 2012, BMAC (now American Made Show). It was extremely successful for me and in just 3 years, my wholesale business has grown from 2 wholesale accounts to 130+ all over the country, including the US Virgin Islands. I am now a full-time jewelry and accessories production studio in Zebulon, N.C. Melissa Lowery, SSD Jewelry
Each day for all 4 days – January 16 -19, 2015 Price: $3,000 per day Live@American Made is a daily email alert on the news and events taking place at American Made Show. It is sent to the full database of exhibitors, attendees and prospects – approximately 20,000 email addresses. Sponsors of Live@American Made receive a banner ad in the electronic issue with a link to a web page of the sponsor’s choosing. Each day’s email alert has one exclusive sponsor.
”
EXHIBIT HALL EXPRESS LEARNING
(24 sessions available) Available all 4 days – January 16 -19, 2015 Price: $1,500 per session Buyers attend this show to view the latest designs and order products but also to network and learn. Offer an Express Learning session on a topic of your choosing in a new theater on our exhibit hall floor. These 20-minute sessions are free and open to all registered attendees. Market your product or service in an educational format. Each Express Learning opportunity will be highly publicized as an additional attendee benefit. Additional marketing exposure outlined in our Promotions section.
AmericanMadeShow.com 800.432.7238 | 9
PROMOTIONS FOR SPONSORS Your support and participation in the show can benefit by our multi-faceted marketing campaign to our list of more than 20,000 buyers. PRINT & WEB ADVERTISING
Focused advertising to the right audience through top industry publications and trade events.
When you sponsor or advertise with the American Made Show you reach: 13,000 followers 3,500 followers 1,300 followers 800 followers
> More than 5,000 attendees > 15,000 NICHE magazine readers > 10,000 e-mail subscribers
BENEFITS BROKEN DOWN BY SPONSORSHIP LEVEL Benefit
Artisan
Designer
Maker
2 page spread
1 page
½ page
3x
2x
1x
Logos on website Description on website Logos in attendee e-mails Totebag insert NICHE magazine Dedicated e-mail to registered attendees One-time use of pre-registration list for direct mail On-site Show Guide advertisement Social media – Dedicated post to
10 | WE BELIEVE…that American Made is a vital part of the new economy.
SAMPLE SPONSORSHIP AGREEMENT Sponsor agrees to abide by all regulations set by The Rosen Group, producer of the American Made Show (AMS), including not using the attendee list for solicitation purposes, with the exception of what is permitted per the sponsorship level. Sponsor also agrees not to entertain meeting attendees during event hours or otherwise entice attendees away from scheduled events. The Rosen Group reserves the right to refuse a potential sponsor for any reason, including but not limited to questionable business practices or those having a mission directly in conflict with American Made Show’s mission. In the event sponsor fails comply with one or more sponsorship deliverable dates, AMS will have no obligation to supply the benefits or make available opportunities associated with such dates. Under no circumstance will AMS be liable to sponsor for any amount greater than the sponsor fee paid.
Sponsor will indemnify and hold harmless The Rosen Group for any liability to any third party arising from use or distribution by AMS of material supplied by sponsor in accordance with this contract. This contract will be construed under Maryland law and all disputes will be exclusively resolved in courts in Maryland. Sponsors are required to stay at the Marriott Marquis Washington DC, the official headquarters hotel of the American Made Show.
For sponsorship inquires, please contact: Jennifer Kerhin American Made Show Sponsorships 3000 Chestnut Ave, Suite 112 Baltimore MD 21211 301.200.4616 sponsors@rosengrp.com
AmericanMadeShow.com 800.432.7238 | 11
THE AMERICAN MADE SHOW attracts a national audience of retailers seeking limited-edition and one-of-a-kind Americanmade designs. Unlike other gift shows, where independent artists must compete directly with manufacturers and large corporations, the American Made Show provides a niche in the retail industry to nurture creative small businesses that drive the Main Street economy.
“
The future belongs to those of us still willing to get our hands dirty. —Unknown
AmericanMadeShow.com 3000 Chestnut Ave, Suite 112, Baltimore MD 21211 sponsors@rosengrp.com 301.200.4616
”