April 2015 American Pistachio Growers eNews

APRIL 2015

IN THIS ISSUE: Mark Cavendish in California Biggest Loser Nutritionist Joins APG's Team of Ambassadors More Reasons to Eat American Pistachios

ŠTDWsport.com

Celebrating World Pistachio Day

See Pro Cyclist/Pistachio Lover Mark Cavendish in California

APG Events in Germany & France Meet Our Growers Pistachio Production News APG Regional Grower Meetings

“World’s Fastest Man on Two

APG Ambassador Mark Cavendish to Co

Mark Cavendish (Cav) is the fastest man on two wheels. Cavendish, aka the “Manx Missile,” (he’s from the tiny Isle of Man in Great Britain) is a world champion cyclist who specializes in sprint finishes. He has won 25 Tour de France stages and will be a favorite to win many of this year’s AMGEN Tour of California (ATOC) stages.

Stages 1, 2, 4 and 8 of this year’s ATOC will favor the sprinters, and Cav will be the man to beat. Come on out to cheer on APG’s ambassador or follow online at http://amgentourofcalifornia.com.

May 10-17, 2015

2

The AMGEN Tour of California is America's largest and most prestigious professional cycling race. An all-star field featuring 144 of the world's most talented and decorated cyclists will come together in California on May 10-17 to compete on the eight-day route covering 724.1 miles of the state's most stunning and recognizable roadways, highways and coastline drives. The course extends from northern (Sacramento) to southern California (Pasadena).

Wheels” Returns to California

ompete in the AMGEN Tour of California STAGES TO WATCH

Stage 1: May 10th Start: Sacramento -10:50 AM • Distance: 126.2 mi/203.1 km Finish: Sacramento - 3:45 PM Stage 2: May 11th Start: Nevada -11 AM • Distance: 120.4 mi/193.7 km Finish: Lodi - 3:51 PM Stage 4: May 13th Start: Pismo Beach -11:30 AM • Distance: 106.9 mi/173.1 km Finish: Avila Beach - 3:49 PM Stage 8: May 17th Start: L.A. Live -9:15 AM • Distance: 65.3 mi/105.8 km Finish: Pasadena - 11:46 AM

3

Biggest Loser Nutritionist Joins APG’s Team of Nutrition Ambassadors Cheryl Forberg, RD, is a James Beard award-winning chef and a New York Times bestselling author. In 2011 she was named as one of America’s 100 Most Influential People in Health and Fitness. Cheryl received her culinary education at the California Culinary Academy (CCA) in San Francisco. In 2004 she was selected as the nutritionist for the NBC hit show, The Biggest Loser. As the show’s nutritionist, her role is to help overweight contestants transform their bodies, health, and ultimately their lives. She co-wrote the eating plan for the show and has shared cooking and nutrition tips with the contestants for thirteen seasons. Cheryl will be working with APG at media events, tradeshows and conferences promoting the health and fitness benefits of pistachios.

New York City Media Show Room APG participated in the New York City Media Show Room event on April 8, 2015 with APG sport nutrition ambassador Becci Twombley (sport nutritionist for the University of Southern California). Becci met with the editors of key health and fitness publications such as Health, Men’s Health, Men’s Fitness, Men’s Journal, Shape and Women’s Health. Over 73 media representatives attended the event.

To learn more about APG Sport Nutrition Ambassador Becci Twombley click here.

4

Eat American Pistachios and Celebrate Good Nutrition Pistachios have protein, beneficial fats, fiber and other important nutrients your body needs every day. Current research highlights key health and nutrition properties of pistachios. To help spread the good news, APG created an infographic that highlights the many reasons why pistachios should be eaten. This educational piece was sent to over 600 influential health professionals via our quarterly nutrition e-newsletter, American Pistachios Nutrition Unshelled, on National Registered Dietitian Nutritionist Day, March 11.

MORE REASONS TO EAT Pistachios have protein, beneficial fats, fiber and other important nutrients your body needs every day. Current research highlights key health and nutrition properties of pistachios.1

BLOOD

SUGAR

DIET

CONTROL

QUALITY

Diet Quality: Pistachio eaters tend to have better diets overall and eat more fiber, vitamins and minerals Pistachios are rich in plant compounds with health protective activity, such as phenolic compounds, carotenoids, and phytosterols Pistachios are a plant source of protein (and amino acid arginine) and are lower in fat and carbohydrates than most nuts 1

http://www.americanpistachios.org/ nutrition-and-health

WEIGHT

Blood Sugar Control: High fiber, healthy fats, and health protective compounds in pistachios may help maintain healthy blood glucose levels

MANAGEMENT

Weight Management: Pistachios are 5 percent lower in calories than estimated previously Research shows that eating pistachios is not associated with weight gain or obesity and is linked with reduced waist circumference Some studies show that choosing in-shell pistachios (opposed to unshelled) may result in reduced calorie intake due to the visual cue of empty pistachio shells

HEART HEALTH

Heart Health: According to recent research, certain nutrients in pistachios may support heart health by lowering LDL (bad) cholesterol, blood pressure, oxidative stress and inflammation, and improving endothelial function

Pistachios are low in carbohydrates and don’t significantly raise blood sugar after eating (low glycemic index) Adding pistachios to a high glycemic meal like potatoes and pasta help reduce glycemic response When added to a meal in place of high-carb food, pistachios may help improve blood glucose control over time

5

American Pistachio Growers

World Pistachio Day was February 26, and APG about pistachios, journalist events, pistachio c In Italy, World Pistachio Day was celebrated with Pastry Chef Michela Toni teaching classes on how to bake with American pistachios.

Participants were given rides from the city center in APG-branded tricycles to the baking classes in Milan, Turin and Bologna. American Pistachio, APG’s mascot, participated in the day’s activities greeting the participants and posing for photos with them. Over 100 food enthusiasts participated in the baking classes.

In the U.S.A., the 2015 Dietary Guidelines Advisory Committee recommended diets high in plant-based foods such as pistachios.

Just a week after the Dietary Guidelines Advisory Committee released its report to the Secretary of Health and Human Services and the Secretary of the U.S. Department of Agriculture (USDA), APG celebrated the good news on World Pistachio Day. People who eat tree nuts on a daily basis, including pistachios, are making healthy choices, according to the report. The recommended guidelines emphasize a diet higher in plant-based foods including vegetables, fruits, whole grains, nuts and seafood to lower the risk of chronic diseases, particularly those associated with obesity. Read More…

6

Celebrate World Pistachio Day

celebrated all around the world with breaking news cooking classes, a social media contest and more!

In Spain, APG held a press event with APG nutrition spokesperson, Dr. Nieves Palacios, who spoke about pistachios as a healthy snack. The journalist event was held at APG’s Chef Ambassador Paco Roncero’s Casino de Madrid restaurant in Madrid. Dishes featuring pistachios were served to the journalists to showcase their culinary versatility. Twenty journalists, representing Spain’s leading health and fitness publications, attended.

American Pistachio, APG’s mascot also took to the streets of Madrid with the mission of raising awareness of delicious and nutritious American pistachios.

Over 1,000 APG sample packs were distributed to Spanish consumers.

To learn more about Dr. Nieves Palacios click here.

PistachioChallenge Spain’s top nine food bloggers participated in APG’s #PistachioChallenge to create an innovative recipe using American pistachios. The recipes were shared on APG’s Facebook page, where, from February 23-26 APG fans had the opportunity to place their vote for their favorite recipe. The blogger whose recipe received the most votes won the opportunity to meet Spain’s celebrity chef and APG’s Chef Ambassador, Chef Paco Roncero, and dine at his La Terraza del Casino restaurant in Madrid. The recipes had up to 9,500 views and hundreds of likes.

To learn more about Paco Roncero click here.

7

Valentine’s Day Journalist Event in Germany There’s no better way to say, “Happy Valentine’s Day” than with beautiful, delicious and nutritious American pistachios. Journalists, representing Germany’s top twenty food and lifestyle magazines, received a special Valentine’s Day treat from American Pistachio Growers: two freshly baked American pistachio cupcakes and recipe cards with ten tasty pistachio recipes.

Recipes included heart-shaped pistachio cupcakes, a pistachio smoothie, spicy pistachio cake-pops, pistachio sport bars, and savory dishes such salmon pistachio pancakes and more. To view and download the recipes visit AmericanPistachios.org.

APG and Active Woman’s Everyday Hero In Germany, APG partnered with Active Woman magazine with a contest where active woman-readers had the opportunity to be a part of APG’s running team and compete in races throughout Germany. As a member of APG’s running team, they received a nutritional analysis, a professional trainer, running gear, and a supply of American pistachios for fueling throughout their training and competitions. The contest ended on April 15.

8

SIRHA 2015: The World Hospitality & Food Service Event American Pistachio Growers mixed culinary savvy with charismatic chefs to attract visitors to the American pistachio experience at SIRHA, the world hospitality and food service event held in Lyon, France from January 24-28, 2015.

SIRHA brings together over 185,000 professionals from the global food service and hospitality industry. It is considered the international stage where culinary trends emerge. APG was ready with two captivating French California chefs, Roland Passot and Gerald Hirigoyen, who passionately demonstrated the culinary versatility of pistachio. Booth visitors were treated to their tasty creations of “Carrot Cappuccino with Pistachio Foam” and “Pistachio Power Bars with Foie Torchon.” Read More…

To learn more about Roland Passot click here.

To learn more about Gerald Hirigoyen click here.

9

Meet Our Growers, George and Marianne Schweers George Schweers had a game plan, which, five years before he retired from an Air Force career, the family would decide where and what they were going to do after “graduating” from the Air Force. Born and raised on a farm in Nebraska, George’s goal had always been to return to farming. Stationed at Holloman AFB, near Alamogordo, New Mexico, the desert climate was appealing, and George felt there had to be something they could grow there. So, Marianne and their three children Gordon, Laura, and Jean had a mission—find the crop!

While researching the crops grown in the deserts of the world, one crop kept coming to the top of the lists—pistachios. Able to be stored as a dry product, a high-value crop and native to the arid climates of the pistachio-producing regions of Iran—a match for New Mexico—the Schweers believed they had found what they would grow in the desert. They hadn’t seen a pistachio tree yet, but they bought land and started preparations. This was in the early 1970s. By 1976, they had the first crop off of their 400 trees.

Read More…

10

PISTACHIO PRODUCTION April 2015 Task List for Pistachios

By Bob Beede, University of California Cooperative Extension Farm Advisor, Emeritus, in Hanford Field Observations: I went to Kern County to look at oiled and non-oiled pistachios with my good buddy, Carl Fanucchi, on March 12 and 19. Much of this effort was to gain personal knowledge of how oiling in mid- to late-January is performing.

Carl has supported this timing for many years, but there has never been a replicated trial done to confirm its performance. I have also never seen any bud push and bloom rating reports from growers or PCAs in the area that compared treated and non-treated trees.

UC is all about having replicated data to support its educational program. The reasons for this are hopefully obvious to you, even though you believe the Coffee Shop Trials more than you do ours!

In our day-long tours from Tejon to Buttonwillow, nine year-old oiled Kerman trees, rated March 19 in Buttonwillow, were already at 60 percent early leaf out, 10-15 percent bloom, and 15-20 percent post-bloom. The oiled Peters males showed 5-10 percent bloom, and 25-30 percent pre-bloom. This orchard was oiled January 20, 2015. Unoiled Kerman trees in the same orchard were at 3-5 percent early leaf out, and 30-50 percent flower bud swell. The unoiled Peters showed about 50 percent flower bud swell, and only about 30 percent green tip.

Read More‌

11

APG REGIONAL GROWER MEETINGS These meetings provide an opportunity for growers who missed the Annual Conference, or who would like to connect on a more intimate setting, to hear about APG activities. See you there!

: Tuesday, April 2C8ourse,

l Golf Madera Municipal be served.

Breakfast wil

29: Wednesday, Aprt,ilCoalinga,

auran Harris Ranch Rewstill be served.

Breakfast

t, Bakersfield, n ra u a st e R e u sq a Benji’s B will be served.

Lunch

30: Thursday, Apriltion, Sacramento,

Bureau Federa rm a F ia rn fo li a C ed.

Lunch will be serv

ANNUAL MEMBERSHIP LUNCHEON July 24, 2015 Visalia Convention Center 9 River Park Place East, Suite 410 Fresno, CA 93720 USA Telephone: (001) 559.475.0435 Facsimile: (001) 559.475.0624 www.AmericanPistachios.org

AmericanPistachios

@PistachioPower

@AmericanPistachios

PistachioPower