A P R IL 2016
IN THIS ISSUE: APG L.A. Media Tour Beautiful Easter Pistachio Recipes IdentitĂ Golose International Food Congress #PistachioParty Recipe Contest Italiano Style British Journal of Nutrition Pistachio News Announced at Global Events U.K. Radio Media Tour #PistachioDiet Contest in Spain APG Regional Grower Meetings Annual MRL Harmonization Workshop
GO USA
WATER POLO! APG Ambassadors Headed to 2016 Rio Olympics.
APG L.A. Media Tour In February, APG hit the road for an L.A. media tour with nutrition ambassador Cheryl Forberg (Chef and Nutritionist for NBC’s hit show The Biggest Loser) to spread the message about the benefits of pistachios and weight management. Via a live satellite media tour (SMT), Cheryl gave a demonstration of pistachio-infused recipes, and talked about American pistachios being an ideal healthy snack and ingredient. To date, more than 20 television and radio stations aired the segment, generating more than 561 million impressions for American pistachios weight loss message. About Satellite Media Tours: Satellite media tours consist of a sequence of one-on-one live television interviews. They generally originate from a remote location and may be aired live by a series of television and radio stations, or they can be recorded for a later airing.
USA Water Polo Headed to
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APG ambassadors Cheryl Forberg and the men’s USA Water Polo team will be featured in separate segments of The Doctors show. Cheryl Forberg’s segment will air Tuesday, April 26 on CBS at 9 am. In this episode, the panel of doctors and Cheryl have a lively discussion about the role pistachios play in weight loss and as part of a healthy, active lifestyle. The men’s USA Water Polo segment will air Wednesday, May 4. Watch your email for information about their segment, which was taped at their practice facility in Santa Ana, California.
The Doctors features a panel of doctors discussing a variety of health topics. The group of specialists who comprise the panel deliver medical advice in an easily digestible, down-to-earth manner. Each doctor will weigh-in on medical topics brought up by guests and their real-life experiences, as well as issues raised by users that are a part of the series’ online community.
o the 2016 Olympics in Rio Best of luck to our pistachio-fueled ambassadors! American Pistachio Growers are proud to provide the official snack to the USA Water Polo men’s and women’s teams. Now as both teams train up to 6 hours each day in the pool, American pistachios are readily available as a healthy snack to give them the energy they need! GREEN IS THE
NEW GOLD!
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APG collaborated with Germany’s popular food blogger Sarah Krisenherd, of Sarah’s Hot Spot Blog, and created healthy and delicious, beautiful green springtime pistachio dishes. In celebration of Easter, the recipes were shared on APG’s websites worldwide. To view and download the recipes click here.
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Identità Golose An international congress dedicated to international signature cuisine in Milan, Italy, Identitá Golose, draws the greatest chefs from Italy and around the world. From March 6-8, over 17, 000 consumers, chefs, restaurateurs, pastry chefs, bloggers, journalists and opinion leaders gathered at this prestigious event. APG was there with Italian ambassador Chef Stefania Corrado showcasing unique dishes created with American pistachios. Read more …
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#PistachioParty Recipe Contest Italiano Style APG and Italy’s feisty food/ fashion blogger, Miss Cocò Cupcake, teamed up for a recipe contest. Until April 20, pistachio fans and followers are invited to share their best party finger food recipes with pistachios, on Instagram or Facebook, using the hashtags #PistachioParty and #PistachioPower. The most original recipe wins Americangrown pistachios and a surprise gift. A video is posted on APG’s Facebook page to provide sweet inspiration to the contest participants. Read more …
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British Journal of Nutrition Pistachio News Announced at Global Events Health professionals in Germany, Italy and France, following the breaking news of American pistachios, have yet another reason to advocate the eating of our healthy nut. A new research article, published in the British Journal of Nutrition (BJN), suggests that eating pistachios does not cause weight gain or an increased risk of obesity when included in a healthy diet. APG’s campaign to spread the good news throughout Europe included nutrition-focused tradeshows and events.
Nutrition focused trade shows included: Federation of European Nutrition, October 20-23, 2015, Berlin, Germany; Italian Society of Human Nutrition Annual Conference; December 2-4, 2015, Florence, Italy; Dietecom, March 24-25, 2016, Paris, France. At each of the trade shows, the booth’s graphics served as an educational tool to display the key points of the study’s findings. APG sample packs, along the latest infographics on topics such as pistachios and diabetes, heart health, mortality, and active lifestyles and nutrient comparisons among nuts, were distributed. Hundreds of nutritionists, eager to receive more news about pistachio nutritional benefits, signed up to receive our quarterly nutrition e-Newsletter, American Pistachio Nutrition Unshelled.
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In Italy, APG held a journalist event with APG ambassador and Italy’s famous dietitian Dr. Nicola Sorrentino, and diabetologist Cesare Berra to announce the BJN article’s findings. The event took place on February 11 in Milan. Read more ...
Dr. Carrie Ruxton
Jennett Higgs, RD
In the U.K., on behalf of APG, APG nutrition spokesperson, Jennette Higgs, RD and Dr. Carrie Ruxton hosted a nutrition roundtable on February 24 in London. Read more ...
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February 26 World Pistachio Day was February 26. APG celebrated with activities and events around the world promoting the benefits of pistachios for weight management and other health goals.
U.K . Radio Media Tour In the U.K., American pistachios were celebrated with a radio media tour with Dr. Xand Van Tulleken, a popular celebrity doctor and documentary presenter. His message about the health benefits of American pistachios and how they can aid in weight loss was broadcasted was to over 4.8 million consumers throughout the United Kingdom. Thirteen key BBC and regional radio stations participated in the interviews. Interviews were also secured with key online publications such as the Mail Online, New!, Woman’s Own and the Sunday Mirror. Xand Van Tulleken trained in medicine at Oxford University and since then has combined National Health Service (NHS) work with global health and television. He has a reputation for being at the forefront of the medical benefits of a variety of food types.
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#PistachioDiet Contest in Spain
In Spain, World Pistachio Day was celebrated with APG’s #PistachioDiet Facebook recipe contest held from February 17 – 29, 2016. The goal of the contest was to increase awareness of pistachios benefits for weight management as well as their culinary versatility as an ingredient. APG challenged eight of Spain’s most popular bloggers to create delicious, low-calorie recipes using American-grown pistachios. Facebook fans were invited to vote for their favorite recipe. Read more ...
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Annual MRL Harmonization Workshop June 1 & 2
The California Specialty Crops Council will hold its eleventh annual MRL Harmonization Workshop on June 1-2, 2016, in San Francisco. The interactive seminar, based on maximum residue levels (MRLs), will address critically important issues for stakeholders with interests in exporting agricultural products. Registrants, growers, packers, shippers, PCAs, regulators, trade experts, and other stakeholders in international trade are strongly encouraged to attend. Presentation topics include international trade trends, global registrations, pesticide residue monitoring, MRL strategies for growers, updates for international residue standards, global MRL challenges, and research reports regarding the impacts of residues. Jay Vroom, President of CropLife America, will kick off the Workshop by discussing, “How Modern Agriculture Reduces Food Waste and the Role of MRL Harmonization.” International presenters from the European Union, Korea, Chile, Brazil, India and Canada will report on the latest MRL requirements for these major trade destinations. A Codex update will be presented by Mr. David Miller of the U.S. EPA’s Health Effects Division.
This premier conference will be held at Hyatt Fisherman’s Wharf, 555 North Point Street in San Francisco. Online pre-registration is required by May 25. For all meetings, hotel information and an updated agenda visit specialtycrops.org. The registration fee $475.
The California Specialty Crops Council (CSCC), a 501(c) 5 non-profit organization, is a trusted source of field-based information spanning horticultural crop production, pest management, food safety and stewardship activities in fruit, root, vegetable, vine and berry crops (fresh, dried, and processed). Its diverse partnership of ag organizations also includes the California State Beekeepers Association. Combined, CSCC growers generate almost $4.1 billion annually on approximately 522,000 acres of California farmland.
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APG Regional Grower Meetings These meetings provide an opportunity for you to hear about APG activities. See you there!
Tuesday, April 26
Madera Municipal Golf Course 8:00am – 10:00am Breakfast will be served. Harris Ranch, Coalinga 11:00am – 1:00pm Lunch will be served.
Wednesday, April 27
Hungry Hunter Steakhouse, Bakersfield 11:00am – 1:00pm Lunch will be served.
Thursday, April 28
California Farm Bureau, Sacramento 11:00am – 1:00pm Lunch will be served.
Annual Membership Luncheon July 22, Visalia Watch your mail for more information.
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