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IN THIS ISSUE: APG Water Polo Instagram Contest
Paris Marathon
“Meet the Team” Olympic Tweets
American Pistachios Key Ingredient on Korean Cooking Shows
Tricks for Tackling Food Cravings Fresh Summer Recipes with Pistachios Educational Campaign in Leading German Sport Magazine
Meet the Valov Family New APG Membership Ad Annual Membership Luncheon
APG Water Polo Instagram Contest APG has invited the USA Water Polo’s junior, youth and club teams to participate in a contest to show their support for USA Water Polo before the Olympics. The challenge: create a short video that not only shows their competitive and creative spirit, but also pumps up and gets our pistachio-fueled Men’s and Women’s teams ready to compete and win, and promotes the official snack status of American pistachios. By participating, the teams will be automatically entered to win $2,500. The most creative submission will receive a 3-month supply of pistachios. The contest is part of a larger campaign that promotes pistachios as the ultimate snack for athletes and active consumers. The contest’s goal is to build relationships with the next generation of Olympians. To view the entries, search #PistachioPower on Instagram. Pistachio Power! USA! USA! USA!
“Meet the Team” Olympic Tweets Until June 24, APG will be tweeting “Meet the Team” tweets daily, at 11 am PST. The tweets will be linked to our website where videos featuring each player will be posted, along with snacking tips and recipes with pistachios for active consumers. The goal of the campaign is to raise awareness of the key role pistachios can play in maintaining peak physical performance. The messages will also be posted on APG’s Facebook page. Read more …
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Tricks for Tackling Food Cravings Building on our Unshell-A-Craving digital campaign, APG distributed the “Tricks for Tackling Food Cravings� web feature, which featured APG ambassador Cheryl Forberg, chef and nutritionist for The Biggest Loser, sharing her tips on how to turn mindless snacking into mindful eating. The web feature included a video with Cheryl, and the information below, was picked up by 759 news and lifestyle websites the week of May 9, 2016, which generated more than 97 million consumer impressions. Read more ...
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Fresh Summer Recipes with
American Pistachios These fresh summer recipes are perfect for the hot months of summer. Created for APG by Sweet Paul Magazine, the recipes were shared across Sweet Paul’s social channels (over 1 million fans and followers) and with an advertisement in their monthly print magazine.
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Honey & Pistachio Chutney Delight This pistachio chutney is a pure delight! Serve on top of a good round of brie, on toast, or a teaspoon in your tea! It also makes the perfect “giftable” treat. Just pour some into a jar and tie it up with a piece of twine or ribbon. It makes the best hostess gift.
Pistachio-Crusted Cauliflower Steaks
Brie with Pistachios & Honey
To view the recipe click here. Here’s a delicious plant-based protein dish. Serve pistachios on hearty cauliflower steaks, perfect for a meatless, weeknight meal. The addition of pistachios elevates the flavor and gives the steaks the best texture. The crusting is also amazing on pork chops.
Pistachio Crusted Cauliflower Steak To view the recipe click here. 5
American Pistachios Key Ingredient on South Korea Cooking Shows Three of South Korea’s popular cooking shows featured American pistachios, signaling pistachios’ rise in popularity among chefs and foodies. The broadcast coverage generated over 7.5 million impressions for American pistachios across South Korea.
On MasterChef Korea, a South Korean competitive television cooking show, American pistachios were the key ingredient in one of the contestant’s dishes of fried chicken topped with chopped pistachios, tabasco and sour cream.
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In one episode of National Cooking Team, an
On O’live Show 2016, top Korean Chefs
international cooking competition program,
demonstrated delicious, easy-to-make recipes
South Korean Chefs competed against chefs
that included Chocolate Eclairs with pistachios
from China. The China team prepared a
on the episode, “Home Café, Coffee and
Chocolate Pistachio Cake.
Dessert.”
Paris Marathon
American pistachios were the Official Snack of the 2016 Schneider Electric Paris Marathon on April 2, 2016. More than 48,000 runners received an APG sample pack in their race goodie bag. Our 100-calorie sample packs not only provided the athletes with the ideal post-race snack, but the backside of the bag provided pistachio nutrition facts and comparisons with other healthy foods. Spectators and runners also viewed the American Pistachio Growers logo on pre-promotional materials such as the race mailer and website, and on banners placed at the beginning and end of the race.
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Journalist Event in Germany Twenty of Germany’s most influential food, health and lifestyle journalists and bloggers attended APG’s “Cooking Healthy with Pistachios” event in Munich on June 2. APG German nutrition expert, Dr. Ursula Hildebrandt, spoke about the benefits of American pistachios for weight loss. Recent studies such as “Nutrition Attributes & Health Effects” were cited, and many illustrative examples were given. According to Dr. Hildebrandt, pistachios are the perfect “natural pill” that provide many nutritional benefits for health as well as weight-loss. Her credo: Food supplements are not needed if you eat nutritious foods such as pistachios. After the presentation, Chef Valerie Lanzensberger taught the journalists how to cook a healthy three-course menu with pistachios: Pistachios Celery Broccoli Soup; Pistachio-Shrimp with Purple Broccoli Sprouts and White Bean Puree; Pistachios and Pumpernickel Crunch on Ginger Tofu Mousse; and Pistachio Date Lentils with Watercress Humus and Fried Tofu. The event immediately generated a buzz across social channels with many of the bloggers sharing the good news about pistachios for health, nutrition and weight-management as well the delicious recipes they created at the event on their blogs. To view the recipes above, click on each name.
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EatSmarter Summer Pistachio Contest APG partnered with EatSmarter magazine in Germany for an American pistachio summer contest that included recipes and hostess gift ideas using pistachios. The contest generated over 100 gift ideas and summertime recipes using pistachios for outdoor barbeques. The grand prize: A Weber grill for summer barbecuing with pistachio-infused recipes. EatSmarter is a print and online bi-monthly publication with a combined circulation of over 3.1 million, 240,000 Facebook fans and 70,000 monthly newsletter subscribers.
Educational Campaign in Leading German Sport Magazine From March to April, APG conducted an educational campaign about the benefits of pistachios for athletes in SOQ, Germany’s leading online magazine for outdoor and endurance sports, and the sports industry. Articles about the benefits of pistachios for athletes and active consumers were featured in their “Sport Insider Special.” They were also posted on all of SOQ media channels and in its monthly newsletter.
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New APG Membership AD
APG’s new membership ad is scheduled to run in the July/August issue of Pacific Nut Producer (PNP) magazine. Thanks to a valuable partnership with PNP, our membership ads have run in every issue for the past few years. This type of support underscores the importance of our Associate members to our organization.
Annual Membership Luncheon Friday, July 22, 2016 Visalia Convention Center 303 E Acequia Avenue, Visalia, CA 93291 Once again, APG booths, highlighting our various marketing programs from nutrition to social media to our APG Leadership Program, membership, APG wear and more, will be set up throughout the conference center. APG’s staff will be on hand to talk about what’s happening with APG. Reservations required by July 20. Click here to register. See you there!
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Meet our Growers
The Valov Family Jimi Valov is a third-generation California farmer. His grandfather, Fred Agop Valov, immigrated to California from Eastern Europe in 1904, and began farming in the 1920s in Kern County, producing potatoes, hay and cotton. “While my grandfather farmed, he also served as a Russian minister in Shafter for 41 years. He helped people in his congregation get started in farming, buying a home or starting a business. That’s what preachers did way back when,” said Jimi. In 1957, Jimi’s father, John Fred Valov, started farming cotton, wheat and other row crops in the Waukena area. According to Jimi, “My father moved from Kern County to Tulare County because land prices were so much cheaper. In Kern County, land prices were $800 to $1,000 an acre.” In Tulare County, he said his father bought I,000 acres from the late Billy Boswell for $200 an acre. Read more …
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9 River Park Place East, Suite 410 Fresno, CA 93720 USA Telephone: (001) 559.475.0435 Facsimile: (001) 559.475.0624 www.AmericanPistachios.org