MAY 2015
IN THIS ISSUE: AND Sports Cardiovascular & Wellness Nutrition Symposium APG Wins MAGGIE® Awards for Best Social Media Identità Golose - The “Multitasking Chef” #Outofshell Recipe Contest
Get Fit & Social with
AMERICAN PISTACHIOS
APG Honors Mothers on Mother’s Day with Beautiful Desserts APG Media Event in Germany Feel Good Food - 5 Steps for a Healthy Diet Pistachio Production by Bob Beede Meet Our Growers - Steve and Klytia Burcham Regional Grower Meetings
APG and Anheuser Busch Launch Summer Promotion Warmer weather and longer days bring more time for outdoor activities and summer gatherings. American Pistachio Growers and Anheuser Busch are teaming up once again this summer to provide active and flavor-conscious consumers with the perfect summertime pairing: healthy and delicious pistachios and Shock-Top Belgian-style wheat ale beer. Starting May 27 through August 5, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Shock-Top beer. More than 19,000 supermarkets, mass-market retailers and drug stores are participating. For more information visit AmericanPistachios.org.
Sports Cardiovascular and Wellness Nutrition Symposium APG participated at the Academy of Nutrition and Dietetics Sports Cardiovascular and Wellness Nutrition Symposium (AND SCAN) in Colorado Springs, May 1-3. APG exhibited at the event and sponsored an evidence-based presentation: Beans, Seeds, Grains and Nuts: Does a Plant-Based Protein Diet Offer Performance and Health Advantages for Athletes?
Liz Applegate, PhD
Liz Applegate, PhD, Director of Sports Nutrition, University of California at Davis, and a nutrition columnist for Runner’s World, presented the session. APG sample packs and samples of sport bars made with American pistachios were distributed to the sport nutritionists who visited APG’s booth. SCAN is the largest dietetic practice group of the Academy of Nutrition and Dietetics. Members are registered dietitians with nutrition expertise in the areas of sports, physical activity, cardiovascular health, wellness, and the prevention and treatment of eating disorders. To view and download the American Sport Bar recipe click here. 4
APG Wins MAGGIE® Awards for Best Social Media Campaign Organized by the Western Publishing Association (WPA), the 64th annual MAGGIE® awards program, held May 1 in Los Angeles, recognized excellence in print, digital, web and social media. Considered to be the most prestigious award in the publishing industry, the 2015 MAGGIEs draws from the 24 states west of the Mississippi River and honors the “Best of the West.” APG won Best Social Media Community, which means our social media program was recognized for building a social community that encourages direct fan and follower interaction with our ambassadors, such as Mark Cavendish or Jeremy Jones. In 2014, APG expanded its integrated social media strategy among multiple social channels with the goal of raising awareness of American Pistachio Growers around the world, not only in scale but also in engagement, resulting in a 20 percent increase in engagement last year.
The Maggie Awards gala is the most prestigious publishing event in the West. Publishing professionals from 24 states gathered to honor excellence in print and electronic publishing in over 100 editorial, design, promotional and event categories.
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Identità Golose What happens when a talented “multitasking chef” meets one of the most flavorful and versatile ingredients of the international cuisine? APG Italian chef ambassador, Stefania Corrado, painted the prestigious Italian food event, Identità Golose, a delicious pistachio green with three cooking demonstrations spotlighting pistachios’ gastronomic versatility. Held from February 8-10, over 16,000 consumers, journalists and food bloggers attended the event. Read more …
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About Laurel Evans
#Outofshell Recipe Contest APG and Laurel Evans of “Un’Americana in cucina” cooking blog teamed up for a recipe contest in Italy. Pistachio fans and followers shared their best sweet and savory pistachio recipes on Instagram, Twitter and Facebook using the hashtags #fuoridiguscio (out of shell) and #PistachioPower. Videos showing how Laurel creates beautiful dishes with pistachios, such as an angel food cake and guacamole, were posted on APG’s Facebook page to provide inspiration to the contest participants. To view the videos click here.
Laurel Evans, is “Un’americana” who lives, loves and cooks in Italy. Author, television personality, professional blogger and cooking instructor, Laurel is a seventh-generation Texan, who was raised on a traditional Texas family ranch. When she was 17 years old, she decided she wanted to learn more about her country, so she hitchhiked across the United States. Then in 2004, she expanded her travels to Europe, settling in Milan where she lived and worked at the Italian Kitchen. It is through her travels in Europe, and her employment at the Italian Kitchen that she realized how poorly U.S. foods were imitated overseas, and so her eternal quest is to convince Italians that there’s more to American food than greasy burgers and mushy fries.
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APG Honors Mothers on Mothe APG collaborated with Germany’s three popular food bloggers Tamara Staab and Maria Schmidt (Maras Wonderland) and Sarah Seeger (Sarah’s Hot Spot) and created beautiful recipes to make every Mother proud.
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er’s Day with Beautiful Desserts The recipes were shared worldwide on APG’s websites. To view and download the recipes click here.
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APG Media Event Combines Pistachio Power with Somatic Intelligence
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APG invited influential journalists from Germany’s leading culinary and lifestyle media to a press event with Chef Roberto Venturino of StarKuche (Star Kitchen), and author and health scientist, Thomas Frankenbach. The event took place on May 6 in Hamburg at Starkuche, Germany’s wellknown historical cooking studio complete with famous chefs, high-end kitchens and areas for viewing the artisans at work.
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Germany’s Leading Fitness Organizations Host Facebook Contest In celebration of Easter, APG teamed up with EatSmarter, Aktiv Laufen, Active Woman, and Achim Achilles’ Be-Outdoor blog for an APG Facebook Easter contest. In order to participant, fans were asked to finish the sentence: “It is spring, now I can finally… “ More than 800 pistachio lovers participated for seven baskets filled with pistachios, a Feel Good Food recipe book (more information below) pistachio chocolate, and an Easter candle set. As a result of the cooperative effort, APG’s message reached over 230,000 Facebook fans.
Feel Good Food - 5 Simple Steps for a Healthy Diet Well-known food journalists Dörte Wilke, head of food at the sports magazine Fit for Fun, and Jesko Wilke, recommend American pistachios as a healthy food in their book, Feel Good Food. Filled with healthy, nutritious and delicious foods, such as pistachios, this anti-diet book offers sensible advice on how to lose weight, without starving. 11
PISTACHIO PRODUCTION May 2015 Orchard Task List for Pistachios By Bob Beede, U.C. Farm Advisor, Emeritus Field Oil Observations: With the help of my good buddy, Carl Fanucchi, I have continued rating trees treated with and without oil in Buttonwillow and Tejon, as well as observing trees in Kettleman City, on the west side up to Firebaugh, and on the east side of Madera. I have also fielded many calls from growers unhappy about the lack of uniformity from oil treatment, and whether or not flower-bud drop was related to the oil. I wish I had answers to all the conditions I have seen in the field. About the only thing I know for sure is that in the 10 years that I studied oil application and its rest-breaking effects, I never saw all of the problems that I have seen in the past two years. This, of course, begs the question, why? Read more ‌
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Meet Our Growers Steve and Klytia Burcham of Gage Farms Larry and Linda Gage started Gage Farms, located on old river ground just outside of Firebaugh, California. The farm is part of the original Henry Miller farm and even has the original dairy barn. Larry had been farming 3,500 acres and running a spray business when he suffered his third heart attack. As way to slow down, Larry and Linda decided to purchase their own farmland. As a landowner, Larry was able to take his time and thoroughly research what to plant. All of Larry’s research pointed to pistachios as the next booming crop. They planted their first field in 1998 with the help of the Anderson and the Andrews families. At the time there weren’t many pistachio orchards, so the other farmers in the area were having a good laugh at the “stick farmer.” It’s been said that Larry is the one who’s laughing now. Read more …
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Regional Grower Meetings With the goal of providing pistachio growers with industry updates and recruiting new members, APG’s staff hit the road to visit more than 200 growers near their homes in Madera, Coalinga, Bakersfield and Sacramento. APG Executive Director Richard Matoian provided an overview of industry updates and future trends. Vice President of Global Marketing, Judy Hirigoyen; Digital Content Manager, Genaro Gonzales; and Director of Asia Markets, Haiying Zhang, gave those in attendance an overview of APG’s marketing strategies and programs.
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9 River Park Place East, Suite 410 Fresno, CA 93720 USA Telephone: (001) 559.475.0435 Facsimile: (001) 559.475.0624 www.AmericanPistachios.org