Amanda Hansen Fashion Journal
2
Table of Contents Entry 1: WGSN page 2 Entry 2: History page 3 Entry 3: Cosmetics page 4 Entry 4: Men’s Trend page 5 Entry 5: New Show/Movie page 6 Entry 6: Fabric Swatches page 7 & 8 Entry 7: Dos/Don’ts page 9 Entry 8: Store Visit/Trends page 10 Entry 9: Visual Displays page 11 Entry 10: Designer Report page 12
2
Entry #1 WGSN January 29th 2013 Looking around the WGSN website some major components I see are all the new season catwalk shows and you can view them by clothing, footwear or accessories. I really like that feature it is so cool! I see that they keep all their news articles up to date. You can click on different cities and see what is going on in that city which is awesome! Right at the top you can click on Inspiration & Design, Insight & Analysis, or Product Categories to quickly find what you’re looking for. I got the most use of the product categories because that one category has everything I would be looking for. I think this website is really useful to the fashion industry because you could find many different products or the latest news or watch the latest runway shows. Article I Chose The article I chose to read was about All Saints trying to become a billion dollar brand. The new chief executive William Kim actually pledged to turn the UK chain into a global 1 billion brand. In 2012, they had annual sales of 199 million. The company is going to start communicating with customers through social media like Facebook and Instagram and even text messages. In becoming a million dollar company they have to correct past mistakes which included too much inventory that created low earnings multiples. Now the CEO wants to use the company’s metropolitan attitude to create a brand following in Asia and extend its reach to North America. I think it is really exciting that All Saints is trying to become a billion dollar brand. I personally love the company and their products. I am also really looking forward that the company is reaching out to social networks. It is a fast and efficient way to get information out to the consumers.
3
4
Entry #2 History February 5 2013 th
The current fashion trend that I chose that contains
elements from the past is fringe. Fringe was a
huge trend in the 1970s and it is coming back on the fashion market. In the 70s it was on a lot of jackets and vests. It is still used on jackets and mostly vests today but fringe is more commonly seen on handbags like this one shown on the left. Designers from Steve Madden to Lucky Brand have incorporated fringes to their handbags.
Entry #3 Cosmetics February 12th 2013 4
Article The article I chose is about the launch of Coach’s new fragrance that was released on Valentine’s Day. The scent furthers Coach’s brands mission to address all sides of a woman’s personality. This particular scent is intended for the more romantic side of a woman’s personality. The company’s print advertising is coming out in March in fashion, beauty and lifestyle magazines. They have also created short ads and ads for Facebook tabs. I am personally really excited for this new scent. I already own one of the Coach’s perfumes and actually love it! The scent lasts all day and they are not too strong but not too week. After reading this article I want to go out and check it out.
Entry #4 Men’s Trend February 19th 2013 One trend that is really in right now for men are camo. A lot of the fashion forward guys are wearing camo for the winter months. Most of them sport it for bottoms. I would say the younger men that are more fashion forward spot this trend and are rocking it. I personally like this trend! Camo is also really in for girls but I like that it is universal and guys are wearing it too! I spotted a guy in the 600 S. Michigan Ave. building wearing camo shoes. They were the coolest pair of shoes ever. I stopped to compliment him and 5
6 ask him about them but he was running late to class. All he said was “I am loving the camo trend I have a sweater also.�
Entry #5 New Show / Movie February 26th 2013
6
The show that recently aired that I’ve been watching is The Carrie Diaries on the CW. The TV show takes place back in the 70s and I love all of the fashion in the show. They wear bright colors and big chunky jewerly. The only thing I’m not a big fan of is their big poofy hair. Trends I’m hoping to come out of this new TV show is all the bright fun colors they were. They also layer a couple different colors which I also enjoy as well! I also like all the big chunky necklaces and bracelets they were. That would be a fun trend. I just overall like all the 70s clothing and would love to see more of it come back into style. I’m sure my mom would enjoy that too.
Entry #6 Fabric Swatches March 5th Organza 7
8 o Tradionally made with silk, but also polyester or nylon.
Silk Chiffon is a big fabric trend for Spring 2013. o Made of cotton, silk, or synthetic fibers.
Mousseline o Made of rayon, silk, cotton, or wool.
8
Spring 2013 Color Trends Emerald African Violet Poppy Red
9