Am I Collective

THE AM I COLLECTIVE IS A GROUP OF MONGRELS, HUNTING, PLAYING AND SURVIVING AS A PACK. LIKE THE ENDANGERED WILD DOGS OF AFRICA, WE OPERATE AS A TRUE COLLECTIVE. THE EVER-PRESENT SHADOW OF TABLE MOUNTAIN THAT GUARDS OUR CITY, REMINDS US OF OUR SMALLNESS IN THE BIGGER SCHEME OF THINGS. SURVIVAL IN OUR INDUSTRY WOULD BE CHALLENGING IF WE WERE TO LOSE OUR TOGETHERNESS AT THE EXPENSE OF ANY INDIVIDUAL PURSUIT OF GREATNESS. WE BENEFIT EACH YEAR BY INTRODUCING NEW BLOOD INTO THE PACK. THIS ENSURES THAT WE KEEP EXPLORING NEW TECHNIQUES, STYLES AND IDEAS. IT KEEPS US UNCOMFORTABLE AND OUR INSTINCTS ON EDGE.