THESIS PROJECT
VITAL JOURNAL OF THE NEW MILLENIUM
ABOUT
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The project “RawVive” is a digital space devoted to like-minded people living a life free of animal products and full of love and respect to all living beings, themselves and living food. Also working as an inspirational place for interested and curious. RawVive is a digital journal of the New Millenium that opens the window of the true health and reality of humans’ life. It contains all the necessary and helpful information from variuos trustful sources needed anyone to be aware of.
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LOGO
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SPACE AROUND
Size of the letter “I” as a reference
. STYLE GUIDE LOGO
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BLACK-WHITE FULL-COLOUR + ON LIGHT BACKGROUND
178 173 0 35 20 100 0 #b2ad00
60 35 20
60% black
50 70 80 70 #3a2314
ON DARK BACKGROUND + PHOTO
100% white
100% black
STYLE GUIDE . COLOURS
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PRIMARY COLOURS
RGB CMYK #
178 173 0
60 35 20
238 231 226
35 20 100 0
50 70 80 70
10 10 10 0
b2ad00
3a2314
eee7e2
SECONDARY COLOURS
RGB
140 104 96
128 119 9
191 82 67
CMYK
35 55 50 30
50 40 100 20
20 80 80 10
8c6860
807709
bf5243
#
. STYLE GUIDE TYPOGRAPHY
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TEXT
OPEN SANS: regular/bold/italic HEADERS / LINKS
ABEL: regular ABCDEFHIJKLMNOPRQRSTUVW... abcdefhijklmnoprqrstuvwxyz
QUOTES
NOTERA: regular ABCDEFHIJKLMNOPRQRS... abcdefhijklmnoprqrstuvwxyz
ABCDEFHIJKLMNOPRQRST... abcdefhijklmnoprqrstuvwxyz ABCDEFHIJKLMNOPRQRS... abcdefhijklmnoprqrstuv... ABCDEFHIJKLMNOPRQRSTUV... abcdefhijklmnoprqrstuvwxyz
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CAN OVERLAP, OPACITY 60%
. STYLE GUIDE GRAPHIC ELEMENTS
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STAMP ICON
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BUSINESS MATERIALS
P R O M O T I O N A L S U B WAY P O S T E R
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healthy community – healthy decisions
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WEBSITE – COMMUNITY SPACE
for conscious people of the new millenium
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WEBSITE – COMMUNITY SPACE
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WEBSITE – COMMUNITY SPACE
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MOTIVATIONAL CALENDAR
HANDY MOBILE APP
80 px
29 px
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whenever you need advice on your food
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HANDY MOBILE APP
Centennial College, Graphic Design Program
Š Designed by Olga Filimonova, 2017.