Attitude Magazine

TO HEEL or NOT TO HEEL: the question for ambitious women

DRESS for SUCCESS How your look can influence your career

TIPS

on how

to look smart and polished

for work

IN EVERY ISSUE 6

EDITOR’S LETTER

26

EVENTS

53 67

MUST-HAVE HOROSCOPE

FEATURES 8

DRESS FOR SUCCESS. How your look can influence your career

18

COUTURE AS ART AND INVESTMENT

24

TO HEEL OR NOT TO HEEL: the question for ambitious women

36

STYLE EDITS. Designer vs High Street

43

INTERVIEW: Elena Putilina. The world with the eyes of successful business-lady

STASH SECRETS

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17

MAGIC DUST. Hair powder is the latest way to pump up the volume

31

The ultimate CHEAT SHEET in beauty

47

7 TIPS on how to look smart and polished for work

51

ELEMENTS OF COMMUNICATIONS. The good, the bad and the ugly

60

GREAT SKIN IN STRESSFUL DAYS. How?

Olga Filimonova EDITOR: Olga Filimonova CREATIVE DIRECTOR: Olga Filimonova PUBLISHER:

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DRESS FOR SUCCESS

CONTRIBUTORS: Photos Articles Rewies/analitics Inspiration

Oleg Naumov’s studio, Olga Filimonova Natalia Merzha Sean Weed Sergei Mochaev

MARKETING:

Hugo Boss Karl Lagerfeld GUCCI

TRESemme Estee Lauder Longines

PUBLISHING INFORMATION:

“Attitude“ is published 4 times per year: winter, spring, summer, autumn, by “Solid Co“.

“Attitude“ is delivered through stands in business centers, malls and kiosks, subscription.

Inquiries can be directed to Olga Filimonova, 647-704-1723, olga.fiva@gmail.com.

“Attitude“ is published with the support of Centennial College, Story Arts Centre, Graphic Design Media program.

LEGAL:

This magazine is the property of Olga Filimonova. It may not be reproduced in whole or in part, without written permission of the publisher. The views and opinions expressed herein are not those of this publication or it’s publisher.

The publication dismisswes any liability whatsoever arising from the advice, information or offers present in the articles or advertisments contained in the magazine.

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HOW DOES THE SUCCESS LOOK LIKE?

O

nce arrived in Canada, Toronto I had found the surprising fact – people do not dress up, they prefer comfort than beauty. For me, Russian born girl, mostly that looks unacceptably. After all in the West it is the image of Russian beauty that is strongly associated with heels shoes. Russians, particularly in big cities, love to dress up; moreover, they think they have to, aiming to get better jobs what is really hard to do over there. So the truth is that to look good does not mean big expenses.

However, later on I noticed another thing in Toronto: those who work in high positions, let’s say, in good companies of downtown, do dress up too. Women walk in snickers, but (!) they carry stilettos in their purses! So why do they do that?

Comparing women’s look “out of the work” and “at work” there is a different attitude they want to achieve. I am sure it is a hint on a rule of success. Or how the success looks like.

So let’s discover with our magazine if the dress goes after reaching the success or before it, what is the hidden purpose of clothes and how to make it work for you. We do not avoid men - this applies to them too!

Olga Filimonova editor

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for

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HOW YOUR LOOK CAN INFLUENCE YOUR CAREER Success in any type of business depends on the competence of the person, his/her professionalism, hard work and many other factors. Some of them affect the achievement of the desired result directly – expertise, experience. However, indirect factors also take a part in the success. Thus the appearance of a person is exactly the factor that determines the efficiency of business relationships, success in business contacts, creating the necessary working environment and affects the image of the person.

A

ppearance is a business card of the person. Every self-respecting woman or man consider as their duty taking care of own appearance, certainly care about the impression they make on people around. This is absolutely true and correct, because there are certain criteria that occurs score of appearance with.

So for the successful promotion it is necessary to create a certain image that corresponds to the position that a person occupies in society. Otherwise, no matter how qualified and experienced an employee is, she or he will not be able to move in higher position.

How come? Because a person in society should take the laws adopted in this society. And take care of her/ his image – it is one of those rules that guarantee success.

Reading a book of Jack Canfield “Rules for success”, I came across an interesting story about a bank employee. There was a boy in a New York bank, he was working as the ordinary manager, but unlike the others, he dressed like a director. All managers were in plain worn shirts, but he was in a good suit. However, more than anything, he did not stand out, worked exactly the same way as the others.

A year later, he became the general manager, after a further 2 years he was appointed as director of the bank. So why? He dressed and behaved as a di-

rector. In order to learn how to behave correctly in this environment, you have to be confident, whereas confidence is largely dependent on your appearance.

HOW TO DRESS? Dress like the one who you want to be, not as one who you are. Everything including your manner to dress should have a purpose. Since you have to wear clothes, make sure that it provides

that way you can choose the correct model of behavior. For a long time numerous studies have been conducting on the effect on people’s clothing and appearance of the interlocutor. All the results show that sloppy appearance, not suitable clothing to some strictly defined cases, cause others to dislike a particular person. Subconsciously assessing the person or employee people get the opinion that his mental and

Clothing not only tells people about who you are, but also reflects your aspirations. your superior. Clothing not only tells people about who you are, but also reflects your aspirations.

Clothing as a means of achieving success has always been a part of business life. Business to a great extent is based on visual images. Your appearance is your brand. Of course, this expression also relates to any other type of activity and profession (writer, cook and so on).

Most people seeking to make a wonderful career are guided by the opinions and actions of others, those who have managed to achieve success in the business arena. Of course, this is the most sensible approach, because

business abilities are on the same low level as well as his appearance.

In addition, a negative impression compounded by the fact that others can not understand how self-respecting person can give so little attention to the appearance. In this case, it seems that the person belongs to him with disdain, and if so, of course, others will treat him the same way.

It is obviously that in addition to clothes the important part for creating the required image is demeanor including even seemingly insignificant little things, such as gestures, movement |9

and voice. Each of it can be interpreted as a sign of weakness, uncertainty or even disrespectful to others. Image of a business and successful man is primarily self-confidence, confidence in own best qualities and virtues. For example, Roosevelt made such a significant position in society due to the fact that he was able to develop such qualities as self-control and courage.

aqua, bottle, emerald, mustard, sand, dark purple. In light tones, pastel colors prevail: all tones of beige, purple, blue, gold, and so on.

The main objective of colors in the business clothing is to create a neutral or likable backdrop for successful negotiations. Thus, the predominance of dark tones in combination of clothing adds solidity to you.The prevalence of

Man’s appearance is paramount to gaining a positive business image.

HOW TO “MAKE” THE IMAGE WORK? The path to business success is a strict adherence of your business image to your profession. Sometimes for a woman it is more difficult to form the business image than for a man.

The color scheme of woman’s business style should not exceed 4 colors.

Two or three colours is considered the best decision, if there are fore colours then two of them should be similar in tone. In the basis of the business style fell such multifunctional colours as black, dark blue, white, gray, beige.

Then restrained and little emotional ones go: brown, maroon, gray-blue, 10 |

light colors adjusts to a positive, so the conversation can go to a more friendly direction. Contrasting combination of dark and light creates a neutral backdrop for conversation.

Man’s appearance is paramount to gaining a positive business image.

Defining the nature of clothing it is necessary to be guided by basic principles: tidiness, neatness, conservatism, restraint, officiality, traditional nature.

According to this, if you do not have serious attitude to how you look and what you wear, it is time to reconsider your views on this important point and change your appearance.

Find your own style that reflects your personality, fits your status and business environment and conveys a sense of professionalism, reliability and gloss. Try it and see the difference!

Appearance is not judged only by the blear-eyed people.

- O. Wilde

Written by Natalia Merzha Translated by Olga Filimonova

Ask yourself what you feel looking at these men and you will understand why!

PHOTOS BY OLGA FILIMONOVA

More often we come to the fact that the formation of self-image is an integral part of a successful self-realization. You present yourself within five seconds either how you want to or how your interlocutor sees you. If you are interested to create the impression of a highly professional status that is trustful and worthful then you must learn to generate corresponding image.

MUST HAVE

OR THINGS THAT HAS TO BE IN EVERY WARDROBE

ADVERTORIAL

Anyone who wants to eventually become the it-girl (not only modern looking, but stylish), should create a basic wardrobe, which will include the necessary things.

They become “foundation” for your style.

FEW ITEMS “FOR YOURSELF”

FEW SHIRTS In various styles, colors and textures. They help to expand basic wardrobe.

Especially recommended to buy a shirt in men’s style, form-fitting and perfectly emphasizes your waist, chest and hips.

LITTLE BLACK DRESS Yes, it’s trendy punch, but what! He will be able to turn every girl in this Hwolly Gollightly. However, if you are not a fan of black, you can buy a little light or a red dress.

It is recommended to choose clothes quiet tones, quite freely and without excessive highlighting shapes – it brings the image of comfort and coziness.

TUNIC AND BAG Of one tone for the holiday season. Let sandals, shorts and large sunglasses in the style of Jackie Kennedy to complement this set.

MANY ACCESSORIES Straps, belts, headbands, handbags, clutches, jewelry, shoes, scarves and shawls will be the perfect companion of fashionable women.

CLASSIC STILLETOS

SHADE NUDE STILETTOS

Black or red. They “pull” figure, especially of small women.

They are suitable for any color of clothing, as well as visually make legs longer.

Black clothing, despite the criticism is very stylish. It has to sit on the figure, for example, a sweater or cardigan maust emphasize the beautiful neck line.

CLASSIC CASHMERE CARDIGAN Beige with a V-neck.

Traditionally, it is the right investment. Actually, warm beige fits everybody. Even if it is expensive, it will last you a lifetime.

SOLID SUIT As the skirt as pants.

Especially look good: a double-breasted blazer, pants “Marlene”, trapezoid skirt and jacket-uniform.

Following this rules, shared with us by brand of tasteful clothes “Mango”, you can develop sophisticated style. It is now called “smart casual” – a little light, but at the same time intelligent and interesting looking in practice. With Mango you can create your right wardrobe just easily!

shop.mango.com

BLACK COATS, PANTS, SWEATER

Style can be affordable.