BRANDBOOK IDENTITY STANDARDS AND APPLICATIONS
Designed by : AMMAR ALNASSER
2016
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THE BRICK CLEAR SPACE REQUIREMENTS Correct use Incorrect Usages The Font The Color Entrance treatment For application on glass Application Logo in Print Front Letterhead Paper Front Letterhead Paper Back Letterhead Paper Business Card Front and Back Employee card DELIVERY VOUCHER INVOICE RECEIPT VOUCHER | PAYMENT VOUCHER | RECEIPT VOUCHER Note A4 Note A5 Envelope three sizes folder 01 folder 02 GIFT ITEMS
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THE BRICK This is the logo for use in all branding materials or communications from or about the company. Examples include letterhead, business cards, print ads, direct mail, television commercials, Web sites and more. Guidelines for how to use this version have been established to maintain consistency and are detailed in the following pages.
CLEAR SPACE REQUIREMENTS The x-height of the flaowr logo is based on the height of the shape and the width of the shape . No design elements, type or photos should come any closer to the logo than X & Y. The actual distance of X &Y will change depending on how large the logo is scaled.
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Correct use
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Incorrect Usages
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The Font TheSansArab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 TheSansArab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 TheSansArab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 TheSansArab Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The Color Color can be just as powerful in other forms of communication as well. When used consistently, colors help make a brand more cohesive and recognizable. Colors can become as identifiable as the logo or the name, but only if they are used consistently and correctly. PANTONE
Pantone 207 C
Pantone 403 C
CMYK C:
22
C :
45
M :
100
M :
42
Y:
78
Y:
48
K :
15
K:
7
R:
39
R:
142
G :
62
G :
133
B :
24
B:
123
RGB
Web-safe AC0033 #
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8E857B #
Entrance treatment For application on glass
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Application Logo in Print
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Front Letterhead Paper
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Front Letterhead Paper
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Back Letterhead Paper
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Business Card Front and Back
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Employee card
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DELIVERY VOUCHER
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INVOICE
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RECEIPT VOUCHER | PAYMENT VOUCHER | RECEIPT VOUCHER
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Note A4
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Note A5
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Envelope three sizes
22.5 x 33 cm
22.5 x 16 cm
22.5 x 11 cm
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folder 01
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folder 02
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GIFT ITEMS
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