CONTEMPORARY BRUTALISM

Brutalism in contemporary graphic design

Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links. Both in architecture and in digital design, brutalism is seen as a reaction against artificiality and lightness. Proponents praise it for its honesty and daring. Brutalist designers want to break away from the stale, cookie-cutter, premade-template sites that dominate the web today. They want the web to be true to itself, to feel honest and not contrived. You could say that many brutalist websites carry a black and white colour scheme. Some designers may use grey, staying close in appearance to the concrete of brutalist architecture, and many brutalist designs utilize monospace typefaces because of their raw, unadorned quality. Often Use strict grids and hierarchical structures to structuralize their designs.

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Brutalist web design may be good for

⁄ Brand new designers trying to get the hang of HTML.

⁄ Anyone who wants to shock their audience or make a social statement.

⁄ Websites suffering from slow page speeds or overly complex conversion funnels that want to

⁄ experiment with a total redesign.

⁄ Text-heavy websites that want more focus on the reading experience and less on distractions.

⁄ Small e-commerce sites that want more focus on inventory and less on flashy promotional bars and

⁄ Websites that have an audience that this type of nostalgia might appeal to.

DO THIS THING

Brutalist web design is not good forDON’T

DO ⁄ Corporations and other entities that want to appear professional and modern. ⁄ Anyone that wants to make their website a warm and welcoming environment.

THIS ⁄ Websites that are complex in nature and require conversion features like mega menus, pop-ups and live chat to support their goals.

⁄ Anyone nervous that anything but a modern design would confuse their audience and prevent them from converting in the end.